Page 1







Ashish takes Sowbhagya to enviable heights

Commands the blue sky, pilots around the world




Dr.N.S.Raju and his ACF offer that healing touch


Prof.G.Nageswara Rao heads grand old AU



Industry-ready youth emerge out of GITAM



he city has been witnessing a slew of activities. The International Blockchain Conference aimed to trigger start-ups, corporates, local and global investors to eye Vizag as home to fintech and related verticals’ ecosystem. Chief Minister N.Chandrababu Naidu laid the foundation stone for APEPDCL’s World Bank-funded project- underground



Touching education the inevitable facet of development, we take you on a Campus tour to GITAM School of International Business. While talking of education, can grand old Andhra University be left behind?

From our cover delight Shalini to the most happening parties, we strive to present you varied topics.

Chandra Mouli Tippala, Publisher

Here I sign off.

Sowbhagya is a household name in the city. It took barely three years for Ashish to build this mighty and matchless enterprise which is a sartorial haven for women. To learn how he pulled this off, turn to GenX.

Snigdha pilots denizens around the world. Yes, this Eve is one of the few women pilots our state can boast of.

Dr.N.S.Raju, a self-effacing crusader, founded Age Care Foundation five years ago that focuses on Welfare of the aged.

We sketch Life of Vice-Chancellor Prof.G.Nageswara Rao. The erudite scholar comes from very humble beginnings, but with determination and hard work came to head his own alma mater.


electrical cable works 33/11 kv substation worth Rs.760 cr. Marking World Tourism Day, the city hosted a six-day Dasaravali celebrations. VUDA is also coming up with many exciting projects. With heli-tourism project soon to complete, we will see copters whizzing over us. Allaying the fears that Amaravati is preferred over Vizag, IT Minister Nara Lokesh said that the port city is an important growth driver for AP. The city is performing well on the Pharma front already; the MedTech Zone is coming up. Turning the city into a vibrant IT hub, The Millennium Towers will be launched soon. Aren’t they indication enough to show that the region is on the right path and in well-set direction?


Publisher Chandra Mouli Tippala

Front Office P Moulika

Accounts & Admin R Chaitanya Kumar

Sr. Executives-Marketing P.Arjun M. V. Raju

Manager - Marketing B. Srinivas Rao

Sr. Manager - Marketing V.Sahiti

Asst. Manager Advertising K.Niranjan Jagadeeswara Reddy

Printed, Published and Owned by Chandra Mouli Tippala. Printed at Kalajyothi Process Pvt. Ltd., 1-1-60/5, RTC X Roads Hyderabad - 500 020. Published at Red Publications D. No. 14-36-9, Vikas Nagar, Pedagantyada, Gajuwaka, Dist. Visakhapatnam, AP. Editor: Tippala Divya Reddy.

Design Strategy

Publication Consultant K Raghuram Raju

Image Processing P.Venkatesh

Visualizer K.Shankar

Sr. Photographers Dhana Vijay Dinakar Pamu

Feature Writer Chandrika Mantri

Sr. Feature Writer Anahita Ahuja

Editor-in-Chief V.Sarada

Dy. Manager Circulation Faheem Siddiqui

Dy. General Manager Corporate Affairs Selvaraj Dominic

Crew Executive Director T.V.Vijaya Kumari

General Manager Corporate Affairs Rajesh Babu Guntu


Red Life Prof.G.Nageswara Rao, Vice-Chancellor of the prestigious Andhra University reposes great faith in students’ calibre, educational standards & envisages a great future for our evolving education system. His rise to glory is worth emulating.


Red Eve Snigdha, daughter of an airhostess, has a natural inclination to aviation. But the young lady has extended her interest further to pilot even big birds. The girl turns out to be an ace pilot amassing the accolades of aviation experts.


Red Campus GITAM School of International Business stands as one of the premiere B-schools in the country. It aims to impart knowledge, skill sets and training required to function in today’s world of changing business dynamics.


Red Haute Shalini Pandey is on a roll and there is no looking back for the actress, who is busy working with the best of directors and actors. Her candour is endearing as she confesses that she hates having to look good every day.

red | october 2017 | 12

Red GenX Ashish had the passion for textiles and fashion industry right from the childhood. No wonder, he built a mighty empire of fabrics- Sowbhagya in a short span of time. He has an eye for detail and knows what it takes to maintain a good customer relationship.


GRANDPARENT’S DAY CELEBRATED Ralla Bella International School celebrated Grandparents Day with great pomp and show. The event was organised to celebrate the role of grandparents in shaping the mind and heart of their grandchildren. The guests were greeted with roses and made to pose with the kids behind the oral photo booth. The children enthralled the audience with stage performances. Various fun and frolic games were organised. The winners were crowned and gifted attractive prizes. Founder-Principal, Subha Dalai, expressed her gratitude to staff and students for their enthusiastic participation.

FUN WITH SCIENCE Sri Prakash Vidyaniketan held a Fun with Science meet to inspire the young minds. A team of academicians from Japan, led by Dr.Tesuhisa Shirasu and Kazuya Takahashi, addressed the meet. They broadened the frontiers of scientific knowledge by touching upon various hands-on activities. The inspiring session left an indelible impression in the minds of the students. An array of thought-provoking experiments was held and showed what joyful learning is all about. The interaction gave an excellent opportunity to students to gain insights into the latest scientific finds.

FUN AND FROLIC EVENT The seniors of Sun International organised a NOVATO2017 Fresher’s Party. Ramp walks and dances enthralled the audience. Prof.S.Ramachandram, V-C, Osmania University, Chairman, Jasti Srikanth and Executive Director, Asha spoke on the importance of education. Sarada, wife of HRD minister Ganta Srinivasa Rao and LV Revanth, winner of Indian Idol 9 were the special guests.

red | october 2017 | 18

red | october 2017 | 16

BATTLE OF CHAMPIONS The grand finale of Vizag Trendz Inter School and Academy Competitions was held at Seven Days in Siripuram. The event was organised by Active 24X7 Charitable Trust and sponsored by DR Lotus Pre School and Madhu’s AIM Fitness and Dance Floor. The group dance winners enthralled the audience with their mesmerising performance. Later, all the winners were gifted attractive prizes. Madhu, founder of AIM Fitness and Dance Floor, took the opportunity to promote zumba fitness regimen. Her students staged a spectacular performance.

NOM NOM TIME Every day is a day of fun and frolic at Brew n Bistro. This store organised a quirky week-long food challenge (gobble up the dish in 180 seconds). The outlet was ooded with a lot of youngsters who took part in the contest with enthusiasm. The winners were offered 50% off their bills. The owners said, “The response was overwhelming. Both the customers and our staff had a gala time. We will be coming up with many such fun events. So, stay tuned!”

GRAND OPENING OF MATRIX SALON Monu’s Advanced Cosmetology and Trichology Clinic, known for its obesity and cryolipolsis treatment, opened its agship store of Matrix Unisex Salon. This salon is the first unit in the southern region and is located at Balaji Arcade, Ramnagar. Adari SrinivasRao, Beauty Bar Managing Partner and his wife Rajji inaugurated the store. Anuradha, wife of Nageswar Rao, Y. GeetaSrikanth and Y. Srikanth and K.Babu, Managing Partners of Beauty Bar were prominently present at the event.

SCALING NEW HEIGHTS On the auspicious occasion of Vijayadashami, Charan Group launched a new venture Sai Brindhavanam in the suburb Bhogapuram, which is considered to be the next big thing in the city. Bhoomi pooja was conducted. Parandhama Naidu, Managing Director of Charan Group, launched the brochure of their latest venture. Chakravarthi Reddy and Srinivas Rao graced the occasion. More than 200 people attended the event and relished the live breakfast counter.

SWACHHATA HI SEVA BY INOX Taking the movement for cleanliness further to emphasise and enhance the importance of hygiene and sanitation among people, the INOX team became a proud participant of the Swachhata Hi Sewa project, a part of the national initiative Banega Swachh India. More than 100 volunteers enthusiastically participated in the campaign. K.Ganesh Babu, General Manager, INOX Varun Beach, appealed to those present to keep their homes and their surroundings clean and set an example for the others to follow.

GREAT GOING SWATHI MEN TDP leader & Chairman of Swathi Promoters, Krishna Reddy, MD Ramesh Reddy & ED Suresh Reddy, had a meeting with IT Minister Lokesh during his city tour & congratulated him for his commendable services. In another event, Krishna Reddy presented a bouquet to T.Subbarami Reddy, MP, on his 75th birthday. Under the Intintiki Telugu Desam programme, Krishna Reddy propagated the welfare services taken up by TDP. On the occasion of Dussehra, he was invited as the chief guest to a pandal of Goddess Durga in Sankar Matam, where he distributed Lalitha Sahasranmam books.

VIZAG KITTY MEETS FOR A CAUSE Nearly 500 members of Veerumama's Vizag Kitty had a get-together at Hotel Meghalaya. The concept of the meet was Breast Cancer Awareness and Stress Free Management. The colour code was pink. Dr.Sudha Padmasri and Sonia Jain, stress management and life skills expert, spoke on the occasion and interacted with the members. The birthday of ďŹ lm producer, Lakshmi Bhargavi, was also celebrated. Various fun and frolic games were organised by Suneeta, Secretary of Vizag Kitty. The winners were gifted attractive prizes.

FUN GAME FOR CHARITY VRT 77 held a Tambola Fund Raiser event at VUDA Children’s Theatre as part of their ‘Freedom Through Education’ initiative. CMR, Studio Orion, Shauriya Constructions, Southern Hitech Computers, Sweet India, Silk Air, Titan, Mia’s Salon, Himalaya Opticals, The Park Hotel, besides others, were the sponsors. Three rounds of the game were played. Harshita & Diwakar Mundra won the snowball prize- Renault Kwid. Chairman, Naveen Perla spelled out the table’s initiative. Till date, Round Table India has built 5,736 classrooms in 2,371 schools impacting 6.30 million children.




MAIL@REDMAGAZINE.IN www.redmagazine.in / facebook.com/redmagzineofficial


Advertising - Asst. Managers & Sr. Managers Graduates / Post-graduates with pleasing personality and 2 years of experience in the advertising field

Sr. Executives Marketing & Executives Circulation Graduates with experience in marketing activities

Asst. Editor / Sr. Feature Writers Graduates / Post-graduates with command over English, editing skills and ability to cover a wide range of subjects. Prefer: Prior experience in Print / Publishing industry. Asst. GM- Advt (Female) Young & dynamic Graduates / Post-graduates with pleasing personality and experience in Public Relations and Advertising field


M: 88854 88854 T: 0891 2544 444 / 46 / 040 23686868

MRINALINI MAKES THE CITY PROUD At the recently held Inovexia Super Women India Awards in Hyderabad, Mrinalini Mohammad from Vizag, founder of the website for pet products and services www.marshallspetzone.com, won the Innovative Business Award from actress Lakshmi Manchu. Under her leadership, the website has established itself as one of the leading players in online pet business across the country. TDP MLC M.V.V.S.Murthy congratulated her for her achievement and expressed his desire for more such women to come forward and achieve success in their respective fields.

BALAKRISHNA TO FLAG OFF LAF WALK District Collector Praveen Kumar released the poster of Life Again Foundation (LAF) to announce the Cancer Winner’s Walk which will be held on 28th Oct 2017. LAF is a NGO founded by actor Gautami. Actor and MLA Nandamuri Balakrishna and Gautami will ag off the walk from Kalika Mandir at 6.30am and will culminate at YMCA. LAF will be distributing gifts to 100 underprivileged cancer winners. LAF Vizag chapter President Gurmeet Kohli, Vice-President V.Sarada, Dr.Meenakshi Anantram and Lakshmi Anne were present at the occasion.

BIG MILESTONE FOR PVWS Impressed with the services of Prajwal Vani Welfare Society, GCMV allocated them a community hall at Akkyapalem. MLA P.Vishnu Kumar inaugurated the hall. S.Ramana Murthy, Zonal Commissioner, GVMC & P.Venkateswar Rao, Asst.Director of Welfare of Differently Abled and Senior Citizens Department, were prominently present at the event. The Founder, K.V.L.Suchitra Rao said, “This is a big achievement for us. We are extremely grateful to our supporters. We look forward to extend our services to those in need.” Nearly 250 guests were treated to a delectable spread of delicacies.

TRAVEL IQ NAILS IT The World Tourism Day was celebrated on 27th Sept in the city. Travel IQ Global Travel Solutions LLP bagged the award for the Best Emerging Travel Company Promoting AP Tourism set up by the government. Managing Partners, Muralikrishna and Usha Priya Kodali received the prestigious award from Tourism and Culture Minister Bhuma Akhila Priya, MP K.Hari Babu and HRD Minster Ganta Srinivasa Rao.

TWIN CELEBRATIONS It was a delightful twin-celebration for Vizag Conventions. On the eve of its ďŹ rst anniversary, it bagged citation from the state government for its green initiative and was declared as the best in the category. MD, P.V.Narasimha Rao celebrated the success with great elan. Hari Babu, MP, Vishnukumar Raju & Velagapudi, MLAs, Krishna Babu, Chairman VPT, Prabhu Kishore, Chairman, Varun Group, besides others, graced the occasion. The host’s parents Krishna Kumari and PVGK Murthy, his wife Jayalalitha and his brother Nagesh and wife Kanchana, joined him in lighting the lamp. Later, a spectacular slide show highlighted the facilities the property offers. GM Gowrishankar appreciated the efforts of his team. Highlight of the evening was a dance recital by Abhinava, a dance group from Bengaluru. Nagesh spoke and commended the services of Gopala Krishna Foundation that provides educational support to the underprivileged students.

red | october 2017 | 28

red | october 2017 | 29

SECOND LAP OF RED ON A MISSION red magazine has embarked on red on a mission-2, by screening Young Tiger’s Jai Lava Kusa in Varun Inox on 21st Sept 2017. Like the previous screening, the 8th show aimed to raise funds to help the physically challenged children. It attracted a record number of spectators and city’s who’s who. Chandu Tippala, CMD thanked all those who supported the noble cause. Swathi Promoters, HiFi Entertainment Pvt. Ltd, Terracon Projects, Aditya Infozone, V-One are the co-sponsors of the event which was a thumping success. Tippala Gurumurthy Reddy, Visawanath Nara, MD, Sri Gokul Viswa, Dr.Karri Swami, CEO, Lotus Hospitals, Raja, MD, Raja Infra Group, Deepa Kodali & Nivedita were prominently present.

red | october 2017 | 30

GRAND OPENING OF HOTEL RIO BEACH Hotel Rio Beach, a unit of Akshaya Marino Inn, was inaugurated by Raghavendra Rao, MD, Daspalla Hotels. Grandhi Ganesh, Secretary, State Wine Dealers Association, lighted the lamp. B.Chittibabu, MD, Tristar Ford, inaugurated the elite room and the first booking was made by Mallik, CMD, Kankatala. Nearly 250 guests attended the opening. GM Kranthi Kiran said that he would be expecting an overwhelming response. Directors of the hotel are B.Hari Venkata Krishna, P. Ramkumar, M.Swaroop and Ch.Naga Kumar.

FOR THE SHOPPER’S DELIGHT Finesse Couture, a boutique known for its exquisite Indian wear for women, opened at Ramnagar. Joint Collector Srijana Gummala inaugurated the boutique. Saumya Pandey Jain, Asst. Commissioner of Income Tax, lighted the lamp. Dr.Siva Kalyani, Associate Professor, AMC, made the first buy. The store has in stock lehangas, saris, dresses, fabrics, etc. and offers services like embroidery, stitching and dying. Owner Girija Srinivas said, “The response is overwhelming. Very soon, we will be going online to cater to customers across the world.”

red | october 2017 | 32

SPYDER SPLENDOUR: RED 9TH SCREENING Who can resist the two mesmerising Ms- Mahesh Babu, Murugadoss- offered on a single platter? As expected, people came in hordes, jostling one another to witness both the morning and evening shows at Varun Inox on 27th Sept 2017. red magazine in association with Swathi Promoters, HiFi Entertainment, Terracon Projects, Aditya Infozone, V-One and Sri Gokul Viswa organised the shows. Present at the event were M.Ramesh Reddy, Managing Director and Suresh Reddy, Executive Director of Swathi Promoters, A.Rama Krishna, MD, Aditya Infozone, Vinay, CMD, Terracon Projects, Sandeep, MD, HiFi Entertainment Pvt. Ltd, Geetha Srikanth, Sushma Muppidi of Naturals, L.Suchitra Rao, Founder of Prajwal Vani Welfare Society, besides many HNIs from various walks of life.

red | october 2017 | 34

red | october 2017 | 35

ner for Cof r f o





e will start with a fun coffee fact. Did you know that the bold, rich coffee Macchiato is basically an espresso with a small amount of foamed milk on top and served in a demitasse cup? Now, this most sought-after beverage is served at Macchiato, the recently launched café at Seethammadhara! Yay! Yes, the coffee connoisseurs are in for a treat. Enter the café and a strong aroma of coffee hits you. Aaahh, nothing like that! If the quirky interior, classic wooden furniture and quaint outdoor seating are not enough to draw you, its extensive range of brews and snacks are sure to spoil you for choice.

Oh, did I just miss an important detail? They serve only ‘organic’ coffee beans! Founder S.Krishna Kumar says, “I used to spend a lot of time in coffee shops during my college days. I mean, who didn’t? So, the purpose of starting Macchiato is to offer a budget-friendly and never-seen-before menu. You will be surprised to know that you can fill your belly for a mere Rs.100. We witness a footfall of nearly 80 per day (mostly software professionals and students). This speaks for the overwhelming response we are receiving. I can assure you that everyone is going gaga over our price and product range. I even request my customers to at least try our signature beverage which is Macchiato Hot Coffee.” Their Macchiato Frappe, Lemon Grass Ginger Tea, Cheese Burger, Spicy Chicken Burger, Macchiato Special Club Sandwich, Chicken Tikka Sandwich, Paneer Sandwich and Veg.Club Sandwich are a must try. Be it French Fries, Maggie, Masala Oats, Potato Wedges, Chilli Garlic Potato Pops, this cosy café has a line of wholesome snacks that goes well with its freshly brewed coffees. For the sweet accompaniments, relish a wide range of ice-creams, pastries and brownies. One can order various flavoured & 3D cakes here. The best part-everything is prepared fresh. Spelling out future plans, he says, “We are planning to give out the franchise in the next six months. We are developing the mobile application where we will provide attractive offers to our customers.” The ambience is kept cool and immensely comfortable with coolers spewing that welcoming waft, in contrast to the spiraling hot steam emanating from the coffee mugs and the delectable dishes.

red | october 2017 | 36

Timings: 10:00am to 10:00pm Contact: 0891-6445566, 9247666662

handbags, artificial jewellery like necklaces, earrings and bangles, clips, bindis and jewellery boxes. Phew! Maguva is definitely a fashion lover’s paradise. The price range of dress materials is from Rs.600 to Rs.11,000. The cost of kurtis is between Rs.450 and Rs.2,000. The cost of saris is from Rs.450 to Rs.20,000. Blouse designing services are provided. This starts at a cost of Rs.250. The cost of leggings is Rs.600. The price range of the handbags is from Rs.120 to Rs.2,000.


Owner, L.Vandana says, “We have all variety of saris that are worth checking out- cotton, synthetic, Kanjeevaram silk, Banarasi, Uppada pattu, Kota doria, linen, chiffon, georgette, ikat cotton, Pochampally pattu, Kanchi cotton, Mangalagiri cotton, etc. We have everything under one


Maguva M Timings: 10:00am to 8:30pm, Sundays closed Contact: 0891-2796666, 7095796666

aguva is nothing short of a fairy tale for eves. A little difficult to find, this store is located above CEAT Shoppe near Gurudwara. But once inside, you feel like a muggle inside a wizard’s tent! The store is vibrant, sophisticated, elegant without being over the top and oh-so-welcoming. One can find saris, wedding wear, dress materials, kurtis, fabric, readymade blouses, leggings, lingerie, petticoats,

red | october 2017 | 38

roof. Enter our store once and I can assure that you won’t leave empty handed.” They have an in-house stylist who designs and helps you pick items for your wardrobe, suitable to your body, style and occasion. Their signature vanki blouse and muggu work blouse are the most sought after. When asked about the response, she asserts, “It has not even been a year since the launch but we have received a splendid response. We have a good number of footfall. Soon, on our website, one can purchase the entire collection.”

Ganta Srinivasarao HRD Minister of Andhra Pradesh in India



PH: 98496 62323 | www.charangroup.in





sn’t it a bit surprising that the city has not sprouted its own share of stand-alone tandoori restaurants? That gap is now being filled thanks to Tandooriwala, the newly opened branch of the popular Mysore-based restaurant chain. They could not have chosen a better location. Sprawled over 1,500 sq.ft., this outlet is set up near Matsya Darshini (fish aquarium). The interior is luxurious with hand-painted murals, adorned with the logos of the cities hosting Tandooriwala’s franchises over the country. While the ground floor has a 24-seating capacity, the first floor can take 41 clients. A separate room on the first floor can be used for a private gathering of 10 people and small occasions. Franchise owners, Rajesh and Sreeja say, “All the masalas, prepared by Chef Shajahan Mohamed Abdul, are procured from Mysore. The chef’s signature recipe is used for all the dishes. Our USP is that we offer a huge range of tandoori dishes which have never been served before in red | october 2017 | 40

the city. Not to forget, this is the place-to-be for all curry lovers. We offer catering and home delivery services. We have a team of 20 people which includes 10 chefs. ” Tandooriwala is home to mouthtingling dishes like Peri Peri Fish Tikka, Pahadi Chicken, Lasooni Chicken Tikka, Lasooni Tandoori Lollipop, yummy Pahadi Tandoori Chicken & a lip-smacking variety of sizzlers. Stand-out options for veggies are Lemon Gobi, Hot & Sour Soup, Adraki Chatpati Mushroom, BBQ Paneer Tikka

Masala, etc. Don’t forget to try their nectarous & quirky-named mocktails – Cuddles on the Beach, Sea Breeze, Wild Cat Cooler, etc. A couple can dine here for an average of Rs.700 (excluding GST). Specifying future plans, they say, “At present, we are trying to attract customers. But yes, very soon we will start a tiffin section.” The restaurant has the definite advantage to attract the beachgoers who are in mood to binge.

Timings: 11:30am-11:00pm | Contact: 7997400074


House of Style &



he dearth of exquisite apparel for the ladies in the city inspired C.Padmaja and C.Vyjayanthi to start Aarna, a fashion boutique, which has now become a trendsetter, with who’s who of the city patronising it. If you have been here, you know what we are talking about and if you haven’t, then you must! Crafted to help discover and define your unique style, this store is located on Chinna Waltair Main Road and sprawled over 2,000 sq.ft. From party to daily wear, budget clothing to high-end, this stylish boutique has been upping the city’s style since 2009. It features a collection frequently updated. The innovative interiors, done by city’s ace designer Ameet Mirpuri, is particularly striking and adds to the shopping experience. The partners say, “We have in stock Indian dresses, suits, dress material (semi-stitched and unstitched), ghaghras, saris, tunics and crop tops. Every piece is exclusive and handpicked from Mumbai, Delhi, Kolkata, Bengaluru and Jaipur. The price range of the collection is from Rs.1,000 to Rs.20,000. We recently started a section for handloom saris as an initiative to promote beleaguered weavers. When asked about the response, they add, “Fabulous! Especially, during wedding and festive seasons, the store is flooded. Yes, we have developed a good rapport with our customers, who are friends now. We have customers coming from Hyderabad. In fact, Aarna is the one-stop destination for people coming from the US too.” Aarna holds two sales in a year. You can spot their collection at various jewellery exhibitions.

Timings: 10:00am to 07:00pm 10:00am to 01:00pm (Sundays) Contact: 9440395454, 9440495454 red | october 2017 | 41





he festive season has kicked off and quite a few of you may be looking to upgrade your home entertainment systems or planning to purchase a brand new smart phone. Confused as where to head to since the market is already flooded with many options? Don’t stress, the answer lies in Sony’s exclusive showroom-Sony Center. Located at Daniel Enclave, Sankara Matam Road, this outlet is spread across 1,650 sq.ft. and is easily accessible. Customers can choose from a wide range of products like Sony Bravia LED TVs, home theatre and sound bars, DSLR cameras, smartphones, camcorders, earphones, playstations, tablets, headphones and accessories like portable chargers, batteries, lenses, memory cards, bluetooth headsets, flash drives and what not! Managing Director, J.Jagadeesh says, “The next big thing to watch out for in our store is portable High-Power Home Audio System with bluetooth technology and Sony 75” Smart LED TV. We even stock televisions more than 75”. We are ready to display any of them if the client demands.” USP? “Sony is considered the Number One brand with a market share of 40-50%. So, visit our store for genuine products and top-notch customer care services. Besides,

red | october 2017 | 42

we even take pride in our friendly and well-trained professionals who will not only give a live demo of any product, but also will assist you in every way possible.” Whenever a product is upgraded or a new product is launched, staff is sent to Hyderabad for further training or the experts come here. When asked about the response, he says, “Before the GST came

into vogue, our sales were on an all-time high and the response was overwhelming. But yes, we are now expecting a good turnout during this festive season. We will certainly have some attractive offers & a free gift will be given for every product purchased here.” So kick-start your Diwali buys without a second thought and Sony is your destination.

Timings: 10:00am to 09:00pm Contact: 9949156506, 0891-2595654/2595655


For that

Sweet Indulgence


iwali is just round the corner, setting the right tone for festivity. The colorful rangolis, stunning lanterns, beautiful diyas and above all, lipsmacking sweets are what make this occasion so special. This is how the typical conversation goes in every family, “What sweets shall we prepare this year? What is good where?” Get the drift! So, if you want the best of the city’s most delectable delights, then head to this destination called Sarvani Sweets. Sprawled over 1,000 sq.ft., this store is strategically located at HP Petrol Pump, Siripuram. Prepared with fresh ingredients and pure ghee, they offer a huge range of Andhra sweets like Kobbari Burelu, Bobbatlu and Nuvvula Ariselu, etc. It’s Kaja, Bengali, Kova and maida sweets, Kalakands, Mysore Paks, Halwas, Soan Papdis and Ladoos are out of this world. Besides, they even stock pickles, mixtures, powders, hot snacks and homemade

and imported chocolates. The bakery section includes mouth-watering pastries, dry and regular cakes, breads, cookies, biscuits, puff and rolls, muffins and brownies. Don’t be surprised if you find the same taste across all their outlets since it is prepared following same process. According to the owners, the sale of sweets and savouries depends on the festive season. For instance, Kaju sweets are preferred more during Diwali and during Dussehra, the traditional sweets are in demand. They offer home delivery services. Customers can place orders on phone. A full-time quality control manager ensures that only top-notch products are served. They are now focusing on improving their back-end process and implementing new procedures to serve their clientele. The store with its see through walls is a visual treat and the client gets a full view of the goodies on the display. A special mention has to be made of the spankingly clean premises despite its proximity to the huge petrol bunk. red | october 2017 | 44

Timings: 07:00am to 11:00pm Contact: 0891-2579199, 9948683636

L fe

By.V. Sarada


is story belongs to that genre which never fails to entice people because it contains all the ingredients

needed to make a inspiring narrationpenury, protracted struggle against odds & eventual victory. Prof.G.Nageswara Rao, Vice-Chancellor, Andhra University proved once again that people can achieve extraordinary success surmounting even dismal circumstances, if they have the determination, courage of conviction, guts and gumption and don’t shy away from hard work. His success sits pretty on his unassuming shoulders. Out of his hectic schedule he carves out time for a leisurely interview. Looking as fresh as if he has just began the day and with a welcoming smile, he settles down for a late evening interview. Articulation is anyway expected of professional teachers, but Prof.Rao has that extra edge-a sense of humour, which makes the conversation smooth and absolutely delightful.

EXCERPTS Down the Memory Lane I come from a very poor family. My parents- the late Mr.Narasaiah and Mrs.Anasuya, used to work as farm hands in Gurazala village in Guntur dist. As the eldest of four siblings and due to beleaguered finances, I was under the constant threat of being taken out of school. It was obviously tough for the family, which is barely making two ends meet, to educate a son. Not only my parents,

red | october 2017 | 46

but also my siblings had to work hard to get me educated. I studied till 10th standard in Rentachintala. I did my 10+2 and obtained my B.Sc degree from S.K.B.R.Govt. College, Macherla. My teachers goaded my parents and even fought with them, to get me back to school. I feel eternally grateful to all of them. Ignorance Was No Bliss I was so ignorant & unexposed that I went & sat in the same class even after passing out. Our village school

ran classes only up to 5th standard. My teachers had to explain me that there was something called high school and I should move there. My parents then shifted me to my maternal uncle’s house for high school studies. Date of Birth I had no clue which year I was born. The headmaster, who admitted me to the 6th standard, roughly gauged my age and fixed 4th Sept 1957, the day I joined his school, as my date

of birth. I studied under lantern light till my 10th standard as our village did not have power supply. I saw my classmates filling some application form and found out that they were applying for EAMCET. Goaded by friends & to see Vijayawada, I wrote EAMCET. I got a seat in JNTU, Kakinada, but had to settle for B.Sc. Though my journey was always fraught with uncertainties, I crossed each step with great diligence and reached Andhra University (AU) for post-graduation studies. Many Misses & Stints Excelling in NCC and NSS courses, I was selected for Infantry. This time it was my mother’s apprehensions that came in the way. I got many lucrative offers from prestigious organisations like BVK College, CCMB, Hyderabad, ONGC, Dehradun, IISC, Bengaluru, and Durban, South Africa. Some I took up for a short duration and some I rejected outright. AU always tugged at my heart and kept returning. I completed my doctorate in 3 years, after which I was appointed as an Assistant Professor.

No Fall in Standards I have no complaints. We must admit that there is a sea change in learning environs because of the technological advances. When we were studying, there were very limited extra-curricular activities, no smart phones, tablets, computers, etc. Our time used to be spent either on studies or playing a few games or meeting friends. Now, students are exposed to a plethora of activities which smoothen the rough edges in their persona and enrich their intellect.

students in those categories too. Hence, the performance has nothing to do with his background. Take my own case. With parents who were farm hands, could I ever imagine myself earning a doctoral degree or being the Vice-Chancellor of such a prestigious institution? As the Vice-Chancellor It is a great honour to be occupying the seat in which stalwarts like Dr.Sarvepalli Radhakrishnan sat. I must recall here that I did not even think of applying for the post as neither did I have the money power nor any godfathers. Of course, that I would not have used such props is a different thing.

Changing Scenario Earlier, students used to think of career only after the completion of education. But now students mull over career even as they pursue studies. Our government too encourages the students to take a break and oat a start-up. Even the high school boys are developing apps. Students are doing well despite all those activities, which I refuse to call distractions. I have a word of praise for our teachers, who are dedicated and are doing such an amazing job. I don’t believe in making random and generalised remarks. Quota System Why not? These sections were exploited and neglected for centuries. Why grudge them a few privileges? Are students coming from afuent and forward communities, doing spectacular work? There are substandard

Tough Decisions All my decisions were taken at my own free will & they turned out to be the best. In 2000, I got Best Researcher Award. On the convocation day, the principal offered me Assistant Principal’s post of AU College of Science and Technology. I could not say no despite my reluctance to forego my research time.

Ethics and Principles When I was serving as the chief warden of the hostel, some boys from student union came to me seeking money to organise an event. I told them, “I earn only Rs.1,000 extra as a chief warden and some salary for my


teaching. I cannot afford to give you a paisa. Then they asked me to spare money from the hostel funds and I retorted, “That is the student’s money and not mine. Please take it from them.” AU Condition Yes, we are going through a rough patch and need humongous funds to run an institute which is sprawled over 500 acres. The government used to allocate Rs.80-100 cr per annum which was not sufficient even to pay the salaries and pensions. But now it is much better as the block grant has been increased many fold. So, how

Juggling Roles I would start working from 8.00 am and never knew when the day ended. I could manage teaching, research and even administration. Shoot by Dhana Vijay

red | october 2017 | 47

do we build a new infrastructure and maintain the existing one? This year, state has sanctioned Rs.300 cr as block grant. We generate some funds from students fees. The buildings are old and require at least Rs.10 cr per annum to keep them fit. Competition I take a positive view of this too. The government is encouraging private universities, giving them sops. This is done purely to encourage a healthy competition among the campuses. People often become complacent in the absence of competition. Teachers may relax and students may take it easy. Now they have to work hard perform or perish. They have to take up challenges and new research.


Computer Applications in Chemistry, Himalaya Publishing House, Mumbai (2005)

Editor, Green Chemistry: Contributions to the Environmental Sustainability, Paramout Publishing House, New Delhi (2015)

Study material for Acharya Nagarjuna University, Guntur

Study material for Andhra University, Visakhapatnam

Study material for Dr. B. R. Ambedkar Open University, Hyderabad

FAVOURITES Colour: White Car: Maruti Destination: My workplace

Future I would like to paraphrase a professor here, “AU is so sacred that nobody can spoil its reputation. We, V-Cs, students and faculty may come and go, but the image of AU shines on forever.” It commands respect not only in the country but across the globe. Check out our alumni, who have brought name and fame to the varsity. My heart swells with pride when I remember that our VicePresident Mr.M.Venkaiah Naidu, passed through our portals. Students & Politics Look at the profile of today’s political leaders. Many of them are doctors, educationists, lawyers & bureaucrats. Many highly qualified people are entering the political arena changing the texture of the field. So it is good if students are well versed with politics. I again cite Mr.Venkaiah Naidu and Dr.Hari Babu, people of high caliber who are making all difference in the political world. They were student leaders and led many campaigns and they were even jailed during emergency. So, universities can create great political leaders too. I see some of them as future Presidents, Vice-Presidents and Prime Ministers.

Food: Everything. I enjoy both veg and non-veg fare. Books: Chemistry Hangout: My home Actor : ANR

QUICK-BITES Success mantra Hard work. Secret of your energy I enjoy what I do. Idol All my teachers who stood by me. Hobbies Work, work and work. Advice to students Put your heart and soul in it and you are bound to become a leader. to teachers... Stand by their students.

What makes you happy? Teaching & interacting with students. Helping people within the frame work of rules and regulations. sad... I wish my parents could see where I am today. angry... Recommendations. I don’t seek favour even for my wife or get her transferred to a school that is located closer. She goes to Bheemili for work Unfulfilled dream I am happy and satisfied with what I am doing.

AWARDS & RECOGNITIONS • Fellow of A.P. Akademi of Sciences (2016)

presentation (Convention of Chemists in 1985)

• Associate Editor, Journal of Advanced Sciences

• A.P. State Teacher Award (2014)• Dr Sarvepalli Radhakrishnan Award-Best Academician by Andhra University (2008)

• Peer Reviewer to National Program for Technology Enhancement Learning Course in Chemistry by IIT, Kanpur

• Post-doctoral Research Fellow from Univ. of Durban (1998-99)

• Member, Expert Committee for assessment of major research projects of the University Grants Commission, New Delhi

• Biotechnology National Associate from IISc., Bengaluru (1990-91)

• Editor-in-Chief, Journal of Modern Medicinal Chemistry

• Merit certificate for paper

• Editor, World Journal of Analytical Chemistry • Editor, International Journal of Applied and Natural Sciences • Editorial Board Member, GRD Journals • Editorial Board member, International Research Journal of Agricultural and Food Sciences

By Chandrika Mantri



I FELL IN LOVE WITH HIS HUMOUR: VIJAYA KUMARI, WIFE I hail from Guntur, studied B.Sc in Tenali and B.Ed from St.Jospeh’s Convent in Guntur. Soon after, I got a job as a teacher in a government school. I put in four years of service by the time we got married and I took transfer to Vizag. I studied M.A (English) and M.Ed from AU. Right now, I am serving as a teacher in Zilla Parishad High School near Bheemili. Though we have a lot to exchange at the end of the day, neither he interferes with my work nor do I with his. We are

proud parents of two beautiful daughters- Archana and Navya. Both are married and settled in Hyderabad. Archana studied B.Tech (Chemical Engineering) & Navya B.Tech (Instrumentation) from AU. Archana is blessed with two sons and Navya with one. He is never strict with the girls. That leaves me to keep the leash tight on all of them. He is a very doting father, good husband and a jovial person. He takes out time for us despite his busy schedule.

HE IS WORTH EMULATING: ARCHANA, DAUGHTER He has worked very hard to reach this position. He is very disciplined and punctual but is never strict with us. We were given all the freedom in the world. Yet, we left the decision to choose our life partners with our parents as we believe they knew the best. I am a national throw ball player. I had to go for tournaments taking time off my studies. I was in a dilemma on how to manage both studies and sports. But he always encouraged me to go for it, without fretting over study hours.

He used to guide us, while our mother used to wield the cane. He is more a friend, who sings lullabies for us even now. I had to wake up early in the morning for my CAT coaching. He would be up even before me, boil milk for me, letting mother rest. He proved that a man should also attend to household chores, not just the woman. Without holding our finger, he let us be independent. When I joined my first job in Hyderabad, he urged me to go ahead and face the world. He said, “You know what your goal is. So, work towards it. Do something with your life.” He was never bothered about the marks we scored but told us to understand what we studied. He is highly principled and never outs rules. This is what I want to emulate.




By Chandrika Mantri



emember how Munna Bhai (Sanjay Dutt) brings happiness to those distressed with his Jadoo Ki Jhappi (magical hug) in the film Munna Bhai M.B.B.S. He defies convention to bring back a braindead man to life. In yet another case, he fills the last moments of a cancer patient with joy. That is only one part of palliative care. To know what palliative care is all about, we spoke to Dr.N.S.Raju, Geriatrician, Palliative Care Physician and Managing Trustee of Age Care Foundation (ACF).

EXCERPTS Palliative Care This care is given to patient with chronic or incurable illness at any stage. It can be administered along with curative therapies. It focuses on the patient’s concerns, not on the cause or cure. It should begin with empathetic listening & understanding of the physical, emotional, social and spiritual needs of patient & his family. Terminal cancer affects the patient’s social life & financial condition. He may be in the ‘denial’ and ‘why me?’ phase. Families feel helpless and look for solutions. This is where palliative care comes in. It is custom-made, which means that we, doctors, nurses, physiotherapists, counsellors and social workers, treat the patient as per his and his family’s wishes. Allaying Fears Often we find patients in ICU, under the care of ward boys and nurses while their kin waits outside, depriving

red | october 2017 | 52

the patient of the last hour comfort. I recall, when my father was in a similar state, I was sitting in the other room because I could not see him suffer. This is abandonment of one kind. We must make the patient get rid of his fear of being left alone. I see patients crying not out of physical pain, but because their family doesn’t understand their pain. The patient has to be assured of their presence. Sad State-of-Affairs •

Palliative care is considered as the last resort. Research shows that it is more efficacious if it is given soon after the diagnosis of illness, besides the treatment.

The present health care system focuses more on acute care than relief from suffering. For example, chemotherapy comes with side effects, making the treatment more unbearable than the illness. Besides administering medicines,

we have to motivate and counsel them. Oncologist can do it, but they just may not have the time or sometimes, the necessary will. What is more disheartening is that our state has not yet formulated the palliative care policy. There is no training facility in the state. •

Take the case of morphine and other essential narcotic drugs required for palliative care. They are available in a few centers. Most of the government and private hospitals do not stock them. Sadly, doctors are not trained in pain management and use of opioids.

Kerala Model Kerala accounts for 3% of India’s population, but provides 2/3rd of palliative care services. There are 925 Palliative Care Centres in India, out of which 840 are in Kerala. It is now a World Health Organization(WHO)

demonstration site for palliative care. People from all over the world go there to get trained. The module succeeded because of the community involvement, which is part of the state’s ethos. The awareness is so high there that even the children collect micro-donations and auto-drivers know which hospital is best suited for which treatment. The volunteers are a good link between the communities and the service-providers. Genesis of ACF I got trained in community geriatrics and have been volunteering with Sneha Sandhya- a society for senior citizens since 2006. In 2012, I attended the 2nd International Congress on Gerontology and Geriatric Medicine, New Delhi, where I had the honour of listening to Dr.M.R.Rajagopal (Founder Chairman of Pallium India, Trivandrum). Call it a defining moment or turning point, but that changed my life. I went for training to Trivandrum. We already planned to start a foundation & registered it as a charitable trust in Aug 2012. I was the only doctor trained in palliative care at that time. We joined forces with the hospice started by St.Joseph Hospital and since then we have been running it. In 2013, Dr.Vidya Viswanath joined us. Homi Bhabha Cancer Hospital, a unit of Tata Memorial Centre, Mumbai, started operations at Aganampudi under the able guidance of Dr.D.Raghunadha Rao, Director and a very distinguished oncologist. The ACF is working with the centre. Till date, 500 patients received our services in the hospice. Our team consists of five doctors (volunteers), eight nurses and six active volunteers. We run nine clinics for geriatric care,


seven in the city, one in Paderu and Chodavaram. We provide care to senior citizens, free investigations, consultation and medicines. All our services are free irrespective of the financial condition of the patient. Most of the patients come with common age-related problems like diabetes, hypertension, etc. Unforgettable Cases I recall this girl who lost her parents at a very young age and was raised by her grandmother. At the age of 22, she was diagnosed with a benign brain tumor. She was operated & eventually cured. After a few years, she got married. Unfortunately, at the age of 32, she developed another rare cancer & underwent surgery & chemotherapy.

The grandmother at one stage lost all interest in her. Isn’t it sad to be turned away by someone, who has raised you and that too at a time, when you need them the most? Her husband was understanding and took care of her till the last moment. In yet another case, I got a call at 9:30 pm to attend to a patient at home. He was suffering from malignancy in the abdomen and was in extreme pain. I gave him a tablet and the pain reduced instantly. When I was getting into my car, his daughter, with tears in her eyes, said, “You are the

only doctor who came home to visit my father.” This made me realise the importance of home care. We are working to reinforce this facility. Need of the Hour Every hospital should have at least one doctor and two nurses trained in this stream. It is a 30-day course. There is a 10 day sensitisation course available, which every doctor irrespective of their specialty can undergo. Homi Bhabha Cancer Hospital is equipped to impart training for doctors and nurses. The government doctors & nurses can get trained in batches. We signed an MoU with the Pallium India, with an objective to create awareness and promote access to palliative care and controlled medicines for pain relief. We want to

create awareness over palliative care services and access to necessary narcotic drugs in 13 districts across the state, as a part of this project. Future Plans We plan to expand our out-patient and home care services in the city. We plan to take our facility to Vizianagram and Srikakulam. We will strive to encourage other organisations and people to start similar projects in their areas across the 13 districts of the state. red | october 2017 | 53


Sky is for her By V.Sarada


ilot Snigdha is on Cloud Nine, not physically in the flying machine she handles with great elan, but in spirit and energy. Why not? At an age when many of her peers grope to keep their feet firmly on the ground, she has reached the enviable heights of success by logging in 20,000 hours of commercial flying. Right now she is at the threshold of a life-altering and ecstatic adventure. Yes, to be precise, she is shortly taking off into the wonderful world of motherhood. We catch the ‘hi-fly’ lady taking a short break and substituting air safety manuals with What to Expect When You're Expecting. The First Officer, Jet Airways, talks of her tryst with aviation in detail and explains at what altitude she is cruising right now. Her eloquent eyes and enchanting smile embellish her unassuming disposition and articulate narration.

How did your family react? My mother was happy but my father was initially skeptical. He wanted us to go for civil services as he himself was an IRS officer. Did they fly in the aircraft piloted by you? Not yet, but during my training days in Miami, I did y my father.

EXCERPTS Mother, an air hostess and father, a bureaucrat turned Member of Parliament - what made you opt for piloting? I was introduced to aviation at a young age. My mother was an air hostess with Air India. My visits to the cockpit used to thoroughly intrigue and make me wonder how a plethora of buttons of the cockpit enables the pilots to y this enormous aircraft, carrying hundreds of passengers. red | october 2017 | 54

What was the first time like? A dream come true. I was thrilled to control the aircraft. I was 22 years old at that time and had gone for ying training after obtaining my B.Tech degree. Now I am working for Jet Airways. Did you fly big birds? It took 8 months to complete my commercial pilot training in Dean

International Flying Academy, Miami, Florida. I y the Boeing 737 Next Generation aircraft. It has a passenger capacity of 162. What are the challenges? Every ight, every takeoff and every landing is a challenge in itself. However, I am confident in handling them or emergencies. Thanks to the intense training. Were people nervous about being flown by a young pilot? Surprisingly, no. I have always encountered people who have faith on the stripes I sport. On condition of our aircrafts... Every aircraft undergoes rigorous and mandatory checks lid down by the airline & DGCA to maintain

her airworthiness. So, there is no scope of ying substandard crafts. Female pilot, any bias? I have never faced anything like that. I was appreciated more for being a lady pilot. I aced all exams and earned a lot of appreciation for my ying skills. There are some professions that are gender neutral and I am lucky to be a part of one. The biggest change seen... The big inux of women as cockpit crew. Earlier, there were merely a handful of lady pilots. What opportunities does aviation offer women? Aplenty. Commercial piloting is a good career option even for

women as airlines are supportive and help them balance their family and professional lives. Favourite airport landing site... Night landing at Mumbai airport is my favourite! One has to sit in that seat to know how it feels and to experience the thrill of landing on a brightly lit runway. Most memorable flight... Once after facing severe turbulence due to bad weather at Kolkatta, we landed safely with a smooth touchdown. All the passengers, while disembarking, sent appreciation and respect our way. Who is your aviation hero? In our airlines, Capt.Harleen Sarna is my idol. I have learnt a lot from her. The other icon is Capt.Chesley Sullenberger who saved the lives of all the passengers by

Quick Bites To uncomfortable passengers... It is the safest transportation mode.

successfully landing an aircraft on the Hudson River, New York. A little about your personal life... My father, Dr.Pandula Ravindra Babu took VRS from Indian Revenue Services as a Commissioner and then became a Member of Parliament Lok Sabha representing Amalapuram as a TDP candidate. My mother, Suneetha R.Babu, served as an Air Hostess in Air India for 35 years. My younger sister Shruthi, who studied at National Institute of Design, is now working as a lead designer in the communications design team at Godrej Consumer Products Ltd., Mumbai. Any plans to land in politics? Politics is not my cup of tea. My future plan is to become a commander and my goal is to set an example for my children and be a role model who balances both family and career efficiently. Do you like to see your baby emulate you? As a mother to be, I want my child to grow up to be a good human being first. He/she should stand on his/her own feet and be a role model to his/her own generation.

Top flying tip? Pay attention to the announcements. The best flying advice ... Fly the aircraft safely first. One question you face the most... Don't you ever get scared? The best part of your job... Watching the sun rise at 35,000 feet above the earth. Things in your pilot's bag... Licences, documents and an iPad If you could fly anywhere today ... John F. Kennedy airport for an amazing Manhattan view.

Your tip to aspirants... It is an exciting but a challenging career. Pursue only if you have the passion for it. ...to young women Come and explore, it is a whole other world out here. I would say, go for it!

HER THOUGHTS • There is a misconception among people that aviation, especially commercial piloting is a man's world and that it is not a feasible career option for women. That is a myth. • In this industry, women's needs are very much catered to. For example, you are given ample maternity leave without you losing out on seniority, allowing lady pilots to make a mark in the industry today. • We have a lot of lady captains holding senior positions in our airlines, even as instructors and examiners.

Shoot by Dhana Vijay red | october 2017 | 55




f Vizag being touted as the next trade hub in the

state is no breaking news, it being the favoured

destination for the industry is also quite a

known fact. With enterprises -big and small and industries like pharmaceuticals, seafood, steel, Shoot by Dhana Vijay

etc. setting their shops here, there is an urgent and compelling need for quality manpower, especially in the field of international business and logistics and supply chain management. Consequently, there is also a growing need of the institutions that supply this much-needed force.

GITAM, the deemed university, which has been always known for its

Prof.Narayanan Krishna Kumar

trendsetting initiatives, has come forward to meet the demand. It has created GITAM School of International Business (GSIB) to provide quality education, theoretical and practical training in this highly specialised field. In no time, GSIB is ranked as the 2nd Best B-School and the 4th Best B-School of Excellence in India. Prof.Narayanan Krishna Kumar, Joint Director, gives insights into the courses GSIB offers and how it is shaping the future of hordes of students who are passing through its portals.

EXCERPT Genesis In today’s world of globalisation, every company needs competent staff who have a firm grip over all the aspects of international trade. The founders of GSIB realised that such students are the biggest asset a firm can ask for and crafted the syllabus to make them job-ready. To begin with we established GITAM Institute of Foreign Trade (GIFT) in 1997, which was affiliated to Indian Institute of Foreign Trade (IIFT). In 2017, GITAM became a deemed university & we decided to function as an autonomous business school, rechristening the GIFT as GSIB.

Curriculum Our curriculum is always being tweaked to meet the needs of changing global market. Additions or deletions are made only after a thorough discussion with experts and faculty council. We offer programmes in Global Logistics and Supply Chain Management, International Business, International Banking and Finance and Modular MBA in Business Analytics. We also offer M.Phil/Ph.D programmes. Modular MBA GSIB, in collaboration with IBM, has designed a one-year Post Graduate

Diploma in Business Analytics (PGDBA) course. It is a combination of class-room teaching and technology aided learning platform. The 2nd year, an off-campus innovative programme, leads to MBA programme. Hence, the student gets a PGDBA certificate, even if he discontinues after the first year. Those who chose to continue the two-year programme receive the MBA degree. The programme helps the student develop knowledge & competencies in various analytical tools and technologies. The student can collect and analyse data for generating business intelligence in different functional areas.

VISION To be among the best in international business, education, research, training and consultancy.

10 Feb 2018. Representatives from ten nations, BRICS, AIIB, etc. will take part in it. •

Industry Interface: Our students, along with faculty visit various industries with twin objectives - to offer students a hands-on experience and to showcase GSIB strength. Recently, I visited Lakshmi Machine Works Ltd., Coimbatore. They were so impressed by our programmes that they are sending their employees to get trained here.

International Immersion: Our students recently visited the Jebel Ali Port in Dubai and had an interactive session with the faculty of University of Wollongong. This year we will be taking them to Shanghai.

Summer Internship: Every student has to undergo internship for 2 months after the completion of the 3rd semester-end exams. The student has to submit a presentation which is assessed. The top 3 internship projects get published in Global Vistas, an in-house journal.

International Internship: We give chance to students to pursue internship across the globe. Some went to Qatar and Sri Lanka.

MISSION To continually improve the programmes in international business keeping in view three important aspects- relevancy, demand and best of scholarship; • To design and execute continuing education programmes for the service of industry, academic and society. • To undertake consultancy for organisations and help them achieve excellence in performance & contribute to global economy. • To pursue research, add value to scholarship & improve practice.

Criteria Students are taken on the basis of the marks they got in graduation, post-graduation, CAT, XAT, MAT & GMAT. We have more than 250 students from 18 states and even some from abroad. We have tie-ups with many foreign universities in China, Dijon, Paris, Chicago, Virgin Islands, etc. for student and faculty exchange & collaborative research. We are in the process of seeking international accreditation ASCAB to accommodate foreign students. Faculty Our distinguished faculty, doctorate degree holders, are drawn from prestigious institutions across the country. We have visiting faculty

from the industry and academia across the globe.

Awards: The student, topping the first year, is given 100% fee waiver. The 2nd rank holder gets 50% fee waiver. We even provide cash awards worth Rs.1 lakh to the deserving students.

Salient Features •

Continuing Education Programmes: We run at least two programmes per month in management, faculty and organisational-based development, conferences, workshops, conference calls, summits, etc. These sessions give students a huge usable content in related subjects and keep them updated with the latest developments. Students get a chance to network with industrial experts. We are having India-ASEAN meet on Mr.V.R.Reddy

red | october 2017 | 59



By Chandrika Mantri


abric- an item to which the word enough does not apply. C’mon, let us admit that the joy of buying it never gets over. Have you ever come across a woman who doesn’t enjoy mixing-and-matching, playing with colours and trying out various blouse designs to team with saris? Offering all that that satisfies the feminine whims and wishes is Sowbhagya. The credit of building this mighty place goes to Y.Naga Ashish, who just in a short span of time, made the outlet a go-to-place for all those matching dilemmas. So, what’s his story? Read on...

EXCERPTS The First Step I took to the world of fashion soon after my B.Tech. I grew up amidst textures, scents and colours. I am from textile traders family. I set up a 500 sq.ft. store, Sowbhagya Matchings. To our absolute delight, it gained instant popularity. Windfall I was certain that our extensive collection would be an irresistible lure for fashionistas, but I did not except such an overwhelming response. Encouraged by this, I set up a 4,000 sq.ft.-Sowbhagya Multi Matchings in 2017. As far as my knowledge goes, in the entire state, ours is the biggest and most sprawled out outlet.

travel and meet people of all colours and creeds. I network and keep track of what is in demand. I am choosy and have an eye for detail. I handpick my stock. So, my shop is full of latest collection and the best selected items. Changes & Challenges Demonetisation and GST regime did take a toll and put us under

pressure. Demonetisation reduced the number of footfalls. In fact, we wanted to go for an expansion in last year, but demonetisation threw us out of gear. We opened our 2nd store in Feb 2017. Then came the GST. Customers’ reluctance to pay that additional 5% made us add that ‘pinching extra’ in the product cost. Thus we solved the problem.

Selection & Collection Our trade gives us opportunities to SOWBHAGYA MULTI MATCHINGS

Spotting the Pulse I am adept at understanding the popular taste. Earlier, people used to prefer red, blue, green and maroon but now they try out peach, brown, grey and nude. I notice that they prefer Banarasi and Tussar silk fabric these days. USP What makes us different from others is that we don’t repeat any design, however popular it may be. We customise patterns on fabric, following the customer’s taste. This makes our fare exclusive. We have 10 to 15 colours in every design. You won’t get this range anywhere else.

A LEAF OUT OF HIS DIARY 6:00 am: Wake up

2:30 pm to 6:00 pm: At work

6:30 am to 7:00 am: Walk & Gym

9:00 pm: Back home

7:30 am to 8:30 am: Business discussions with parents

9:30 pm: Dinner

8:30 am to 9:30 am: Breakfast

10:30 pm to 11:30 pm: Review of the day and plan for the next.

9:45 am to 1:00 pm: At store 1:30 pm to 2:30 pm: Lunch


Team Spirit I could build a well-knit team. We are 40 people working here. They are thoroughly trained & know what the customer wants. I understand the problems they face as I work along with them. At the same time, I give them adequate freedom to learn and improvise. These are the people whom I can call and tell, “I can’t make it to the shop today. Can you run the show for me?” The show goes on even in my absence. They know my working style.

Cuisine: South Indian

Varied Experiences All of us face rude or angry individuals at one point or the other. How you handle the situation is what defines your trade acumen. Handle it well, you are bound to have the customer coming to you again, otherwise, there is every chance of his turning away from you forever. You must lend a patient ear to them as an unhappy customer is always the most honest. It gives us opportunity to learn about our lacunae and set them right.

Song: Inspirational ones

Inspiration My parents, Mr.Y.Jai Baba & Mrs.Y.Dhana Laxmi are my strength. My father handles the accounts and my mother, who is a homemaker, drops in to look into the maintenance of the store. They made me believe that I could achieve anything with determination and dedication. I aspire to be like my father, who is always at peace with himself and seless. He has gone through many ups and downs. He cares

Colour: White Actor: Surya Movie Genre: Comedy Holiday Spot: A resort where there is no Wi-Fi & mobile signal Attire: Formal wear Quote: Always be positive

for everyone who comes into his contact. We are like friends and all our decisions are collective. A Tip to the Peer Gain adequate knowledge of the trade before diving into it. Be open to learning. Build good relations with your customers and be ready to face challenges and changes. Future Plans To get married. We have some big plans for the store. Right now, the groundwork is going on.

Shoot by Dhana Vijay

red | october 2017 | 61



shok Mandhani was in for a grand surprise as he walked into Novotel. His wife Archana & daughters Jahnhavi & Dakshata held a party for his 50th birthday. DJ Nawaz had everyone on the dance oor with his memerising beats. His near and dear shared some beautiful memories. Nearly 75 guests relished the lavish spread of delicacies. The dessert and salad counter was a visual treat. Prabhu Kishore, Chairman, Varun Group, Ajay, MD Vijay Nirman, Vijay, Navya Constructions, Ajith Bothra, Bina Lalwani, besides others, were seen interacting with one another.

red | october 2017 | 62



ovotel Visakhapatnam Varun Beach was the proud host of The Glenlivet Sensology experience. Darren Hosie, International Brand Ambassador of The Glenlivet, spoke about the brand history. A whiskey tasting session was organised. The who’s who of the city were seen exchanging ideas and business cards. Prabhu Kishore, Chairman, Varun Group, graced the occasion. The guests were treated to a sumptuous spread of delicacies.



uture Sounds of India-India’s upcoming electronic music brand organised a Friday Underground party featuring the Anjunadeep artiste Martin Roth at the Tribe in The Park Hotel. Berlin-based German producer Martin is known for his ever-evolving musical style and ability to play with new sounds and genres to create intricate, deeper than the seas compositions. Martin, along with DJ Swarup Varma, had the guests grooving away to their mesmerising tracks till wee hours. Definitely a night to remember!

red | october 2017 | 64


Capture this QR code using code reader app on your mobile

mail@redmagazine.in | facebook.com/redmagazineofficial | twitter.com/redmagofficial

Ravikrishna, son of Kayala Venkat Reddy & Padmavathi, got engaged to Ananta Lakshmi, daughter of Chintha Srinivas Reddy and Mani. The boy’s uncle and aunt, Kayala Sura Reddy and Lakshmi Anasuya, MLC Kolagatla Veerabhadra Swamy, TDP MLA Nallamilli Ramakrishna Reddy, YSRCP leaders S.Suryanarayana Reddy (Anaparthi) and S.Ramakrishna Reddy (Vizag), Swathi Promoters Chairman M.Krishna Reddy, BJP leader Chokkakula Venkata Rao, SBSR Chaiman S.Bulliswamy Reddy, KPR Groups Chairman K.Papareddy, YSRCP leader S.Veer Reddy, Ex-MLA N.Sesha Reddy and Vizianagaram ZP Chairperson Swathi Rani were prominently present at the grand event.

FOR ADVERTISEMENTS: Vizag: 9885 444449 Hyderabad: 9553 955178

FOR SUBSCRIPTIONS: Vizag: 9550 197777 Hyderabad: 8897 626262

FOR QUERIES, CALL: 88854 88854 W W W . R E D M A G A Z I N E . I N

One Stop Family Store

FOR ADVERTISEMENTS: Vizag: 9885 444449 | Hyderabad: 9553 955178 FOR SUBSCRIPTIONS: Vizag: 9550 197777 | Hyderabad: 8897 626262 FOR STOCKINGS: Vizag: 8886 220566 | Hyderabad: 9000 518375

Tariff: Rs. 6000/- for 12 issues


Lucky for you: Green

Lucky for you: Sky Blue

Lucky for you: Orange




TAURUS Apr 20-May20

Financial condition will improve, yet your focus shifts towards luxury spending which will increase expenses. There will be humongous work pressure. You may work overtime to impress the boss. You might land in trouble with co-workers because of your temper. If a job opportunity knocks at the door, embrace it. For those seeking love, a happy period is indicated. Wedding bells for some cannot be ruled out.

CANCER Jun 21 – Jul 22

Aug 23 – Sep 22

You will attain success at work without any hurdles. Do not indulge in messy situations and try to guard your image and character. This is certainly not the time to switch jobs. If in business, you might grab an important deal . Expect to acquire an ancestral property from paternal side. Do not overspend on household luxuries. For married folks, the month seems positive and satisfactory. Someone you have met briefly may pull at your heartstrings and fill you with romantic thoughts.


Meeting the boss means a few more tasks in your in-tray, so take your call. As a boss, create a good vibe. Expect major support from family in financial matters. You will make some beneficial contacts and foreign connections. This month seems to be highly profitable in terms of investments. Teaming up against someone may not be in your interest. You might end up spending heavily to impress your spouse. These over-expenses could get you into trouble.

May 21-Jun 20



Expect some delays in that much desired salary appraisal. If in trade, you will yield high profits. Do not finalise any foreign deal as you might incur losses. In terms of investments, it is better to wait. Avoid flirting with co-workers as you might regret it later. A romantic time is on the cards as you receive all praises from partner. This is the period to cement your bonding on a deep emotional level than just indulge in surface pleasures. A surprise trip is on the cards.

Jul 23 – Aug 22


Your career will rise, but don’t expect a smooth sail. New business plans may not work out well the first time, so don’t be disheartened. Don’t wait for opportunities. Get yourself to a flying start with own efforts and that go-getter attitude. You could be a bit too dominating, which your partner might not appreciate. Ego clashes should be avoided at this point. Stop over-expecting. Married folks would observe a positive period. You need to, however, take care of the health of your spouse.

Sep 23 – Oct 22

There might be some disputes with your seniors and colleagues. If in business, rapport with partner will improve. You will need to draw the attention of someone influential for a favour. Property purchased is likely to add to your prestige on the social front. Your analytical prowess will make you a perfect candidate for an important project. Someone at work might sweep you off your feet but don’t get overwhelmed. Calm down and be subtle when it comes to intimate issues.




Lucky for you: Lavender

Lucky for you: Brown

Lucky for you: Red

Lucky for you: Blue

Lucky for you: Peach

Lucky for you: Beige




SCORPIO Oct 23 – Nov 21

Dec 22 – Jan 19

You will outshine as a skillful and talented person. Your multi-tasking abilities and intelligence will leave a long-lasting impression on your boss. However, rapport with seniors and colleagues might land you in trouble. Despite all this, you will get a salary appraisal. You will come across new proposals from abroad but be cautious. Those who are single may fall in love or may get an opportunity to form a forever-bond. However, married folks may have a difficult time.


Feb 19 – Mar 20

Your career ride will be a bit bumpy and may run into some monetary issues. You should be a bit more polite at work. It is a good idea to stay in your current job and avoid switching. Hold off business launches for now. There is a possibility of rise in the income level, if you work hard enough. A romantic trip could be planned around this time. Singles could look forward to a new relationship. If married, plan a surprise vacation for your spouse.


If employed, you may land possibilities of a promotion or an increment. Start focusing on increasing your daily income. Think about having a good business partner to share the workload and work on new initiatives. You might develop romantic interest in a friend or your sibling’s friend. You may also start thinking about tying the knot around this time. The idea is to keep things easy and take it one day at a time. Your relationship will nonetheless have a high dose of romance.

Nov 22 – Dec 21



Expenses could skyrocket, so expect some financial turbulence. Profits may also present themselves in the real estate domain in the form of a sale or rental income. You could buy your own vehicle as well. This is certainly the time to revive your love by taking a trip down memory lane. Take your partner to the place where you first met or together look at old photos and videos to induce nostalgia. Married folks may encounter issues due to lack of trust.

Jan 20 – Feb 18


Try to enlist yourself in the good books of the boss. If in business, look forward to some unexpected profits. Stay alert and keep a watch on the activities of your business partner. Focus on bringing the pieces of your life back together. Those single, expect delays as your special one might take time to respond to your proposal. If married, avoid using harsh language. Work on cementing your emotional connection than focusing too much on the sensuality department.

Mar 21- Apr 19



Lucky for you: Purple

Lucky for you: Yellow

Co-workers may cooperate at all levels, but you might ignite a dispute with your boss. Work pressure might distress you but avoid changing job. Think of ways to multiply your assets and money. Rapport with business Lucky 15 for you: partner will improve. Keep an eye on your savings and avoid taking risks. Pink Married folks might face a rough time. Deal with the problems in a mature and calm way. This is the right time to propose to that someone special.

I learnt the right diction as Sandeep was kind enough to send me voice notes of the lines, which I kept listening to and replicated. Thanks to which I ended up knowing every word’s meaning, pause, stretch and emotion. The only setback is that you cannot improvise as it is not your mother tongue. I did break down in the middle as there was too much pressure, but then nothing comes easy. We ended up shooting the climax on the first day, which has the maximum number of dialogues. It was my first day and I was under the radar. I had to prove to everyone that I could act and do justice to the character. It was quite difficult. What is in the pipe line? I am currently listening to stories but have not signed any film so far. Your criterion to select a film... Not the producer, actor or director, but the story and how passionate they are about it. I am looking for a team that is very hard working and dedicated. I do not want to just be an eye-candy. I am looking for something that will give me ample space to perform. Your dream role? I think every role I do, I live like it is my dream one. I want to portray

different characters and do justice to each of them. I have grown up doing theatre and they teach us to treat every role as if it was our first and last role. However, I wish I could do a sci-fi role. I feel there is still time for something like that to happen in this industry. What keeps you awake at night? I am quite nerdy and geeky so I read a lot. As an actor, I feel I need to be mature to understand the depth of roles and that experience only comes with reading. I watch a lot of movies and series. I do not watch series episode wise, it has to be binge watching only. Nowadays when I find time, I just sleep! Favourite shows? I am a big fan of F.R.I.E.N.D.S. It is perpetually playing on my laptop. Out of the new series, I really enjoy watching Stranger Things. Advice to your younger self? I would ask myself not to stress so much and chill a little. What things in life are still a mystery to you? Many! I am very confused in life. Things like the hierarchy of a man and woman is something I don’t understand. Why using words like sex and periods are still a taboo? I am not angry about it. It is just that




I do not know why it happens. Another thing is that why do women always need to be perfectly waxed? I have hairy arms and legs and that is not a secret. Why should I look perfect all the time? Why are men not expected to? This whole concept of being fair to be beautiful or thin to look nice is alien. Men are allowed to say what they want but a woman cannot.

Photography: Manoj (Media 9) Hair: Simran Make-up: Rajesh Gupta Styling: Meghana Alluri

How did you bag Arjun Reddy? I got a call from a coordinator. I am not from this industry and did not know the way about. So, it all sounded like a farce and did not give it any importance. Later, I spoke to director Sandeep Reddy Vanga, who asked me to come down to Hyderabad. I was asked to do a look test. However, not once did I feel uncomfortable. They loved the shoot and the storyline just blew my mind. Was it his story telling ability or the plot that made you say yes? His faith in the film and the story, too. I believe that a bad director can spoil a good story & a good director can make the worst story look amazing. Anyway, I had the best of both. Did you consult anyone before signing on the dotted lines? No one had a say in this. My folks were against me getting into this industry. I went with my gut feeling as I did not want to blame anyone if it went wrong. How long ago was this and how has it been ever since? It has been two years. Nothing has changed apart from the fact that now I am a known face.

What do you mean by ‘nothing has changed’? I played the role of a lead actress in life’s movie. I told myself that everything around me was a set with a script and would finish soon. That is how I survived my college days! Not much has changed internally ever since I started Arjun Reddy. The only change has been in the people around me. Suddenly everyone wants to know me. People who did not want to talk to me earlier are trying to get through to me. And of course, the unconditional love that I am getting from my fans.

What about fame? I never wanted to be an actress for the fame or money. I wanted to be an actress because I love the profession, cameras and the feeling of being in front of them. Are you outspoken? Actors always want to sound politically correct and I am an opinionated girl. The difference was, back then I was not quoted and now I am. I do not want to change who I am. I am accused of being arrogant after my first hit. People do not realise that I had these views right from the start. Secondly, I am a shy person who


does not open up easily. I would rather have a few friends who love me for the person I am, than many, who like the fake me. How has Arjun Reddy changed you as a person? I think I have become a lot like Preeti (my character). She is strong and has her head in the right place.

You want to be known for... I don’t want to be known as just another pretty looking girl, but as a performer. I like it when people praise my performance and not the way I look. I speak my mind because I want people to know who I am and what I believe in. I am imperfect and happy with that. You cannot please people all the time. I do not judge people and expect the same from them.

Your experience with TV... It was just one episode that I did for Crime Patrol and one for Man Main Hai Visshwas because I had friends who were a part of it and urged me to do it. TV was never my cup of tea. I get bored easily. So living a character on a daily basis is not an option for me.

How did you dub without knowing the language? I do understand a little bit, but I am extremely shy to speak it. I know I make mistakes and hence, avoid it. Dubbing was difficult but I insisted and it was decided during our narration. I believe that the voice is the sole of a character. So I mugged up my dialogues. Thankfully, I had adequate time to do so.

guests simply rave over them. Objective As I said, the present generation knows about pizzas and burgers, but not about our rich fare of yesteryears. We want to dig out the best from the past and serve to the present generation. We aspire to be a special restaurant that happily serves that typical and genuine Telugu cuisine. Target Market No such targets whatsoever. We are here to serve guests who enjoy good food, presented in hygienic conditions. We are able to do so because we go that extra mile and maintain high standards as far as quality and hygiene are concerned. Over these four years, we earned the customer’s faith and we go to any length to preserve it. Holding the Flock Together We take raw hands, train and mould them as per our needs. Eventually, they become part of our family. Thanks to our staff, we are here. Nearly 80% of our staff has been with us from the start because of the healthy & happy working environs. I enjoy a great rapport with my team. I am with them in the hour of need. I help them without any hesitation when a worker or his relative falls ill or a staffer wants an extra day off. At Ulavacharu All my time (9:00 am to 11:30 pm everyday) is spent at the outlets. I have no other vocation or any interest. We brothers visit both the places every day. While one stays at one property, the other takes care of the other. Areas of Work Both of us look after everythingfrom the kitchen to the service. We exchange ideas, mull over

them & discuss them threadbare. They are implemented only after all this. Both of us subscribe to innovation as we aspire to give to our guests what they never, ever tasted before.

Vinay Narahari

Reviews & Response Reviews and feedback are very vital for our business. Luckily, we have been receiving encouraging feedback all through. We need to pivot our tasks on the customer tastes because our endeavour is to see guests leave Ulavacharu satiated and happy. I recall with pride that we had the good fortune of serving the former President, Mr.Pranab Mukherjee. He relished our dishes. Strategies Our strategy is very simple. Make good food and let it speak for our hard work and innovation.

“ WE ARE ONE OF THE FEW PIONEERS WHO INTRODUCED THEME-BASED RESTAURANTS TO THE CITY. Restaurant Owner It may be God’s gift or blessing. You will be surprised to know that I remember the taste of food I ate 25 years ago. This ability comes very handy for me as the owner of a food joint. Tips to Aspirants I advise them to go in for this business only if they can talk, walk and sleep food. This is one trade where you cannot satisfy everyone. However hard you may try, it cannot always be perfect. You are almost there if the taste of the food and hygiene of the place are taken good care of. Don’t sink huge money in the venture because it cannot be recovered in a short time. We see

many people closing their outlets, unable to stand cutthroat competition in this field. Future Plans If God and time permit we wish to open one branch in every city. I might open an organic restaurant or a patisserie as I love pastries. In Kitchen Cabinet We keep a strict vigil on what goes into it and comes out of it. We let only branded products on our shelves and we monitor their movement on hourly basis. Your Favourites I enjoy the biryani from Cafe Bahar in Basheerbagh and love the brownies from Labonel. At Home Sometimes I do cook. As I spend most of my time at work, I know each and every recipe by heart. Bitter Taste When I don’t get the meal of my liking in other restaurants, I do not criticise. I know the nitty-gritty of this business and the pitfalls. Things may go wrong somewhere. Hence, you cannot judge them by one mistake. We know how difficult it is. red | october 2017 | 33



t is sheer passion for the food industry that made Vijay Reddy join his elder brother Vinay in establishing & running Ulavacharu that took the twin cities by storm. While the name itself is a headturner, the fare in the restaurants has become the talk of the town. Vijay takes off from where his brother left and talks of his role in this success story. Passion & Pull Our parents, Mrs.Subhashini and the late Mr.Sambasiva Reddy brought us up with great discipline. I came to the city to study MBA in Osmania University. My passion for the food industry could not keep me away and propelled me into this field. We, brothers, have been working together, unobtrusively sharing our concepts and perceptions. Back Home We don’t take the work and work pressure to our dining table at home. We carve out time to discuss the day’s business at work place and keep each other in the loop.

Opinions I am very vocal about my point of view. I discuss the issues concerning the industry with discerning friends and relatives. More importantly, I lend a keen ear to complaints. I consider them as the steps of learning. Telugu Cuisine It seems to be attracting even people from other states. Hyderbad is a mini-India, housing people from all the states. We have heterogeneous guests. The way they savour our food speaks volumes of the popularity of our delicacies. Etched in Memory I had the good fortune of meeting Super Star Rajinikanth once. To my utter delight and surprise, he said, “I get food packed from Ulavacharu, whenever I come to Hyderabad.” Of course, such compliments come from many celebrities often. These pats goad us to perform better and improve our fare. These are the moments that make me happy and proud to be the owner of Ulavacharu. Serving Society We distributed food to innumerable needy people when Chennai was ravaged by oods. We also run a free buttermilk kiosk at the Jubille Hills check post during summers. We participate in many welfare


Best Restaurant Award within Hyderabad city by Department of Tourism, Government of Telangana (2015 and 2017).

First Prize in Telangana Food Festival (restaurant category) for Telangana State Formation Day Celebrations (2016).

Best Restaurant Award from Telangana Government for Bathukamma Food Festival.

Featured in India’s Top Foodies Show of NDTV.

Commended by food explorers, Rocky and Mayur.

Figured in the list of India’s Best Restaurants-2017 survey by The Week magazine and IMRM.

Vijay Reddy

campaigns like Clean India, etc. PR Practices We are more particular about customer satisfaction, than monetary gains. We strive to maintain good relations with people, constantly interacting with them. No Regrets None at all. I find everything about this business is fascinating. Introducing different menus is challenging but extremely satisfying. I hope it is not irrelevant if I say many restaurants today are taking a leaf out of our book and use our recipes. Choice Besides the fare we ourselves offer, I have a few favourite dishes. I simply love street food and authentic Hyderabad biryani. Next Rung Yes, I most certainly like to hand down the tradition of serving authentic Telugu food to my children when they are prepared to take it up. Ulavacharu must live on for generations. Only then all those dishes which are getting relegated to back burner will survive. I certainly feel that these heavenly delicacies which were invented and savoured by our forefathers should be preserved for posterity.





By Anahita Ahuja


fter having dedicated over 20 years of her life to the fashion industry, Keerthi Reddy is obviously a known name in the

circuit. She has been running her design studio Valka and recently opened The Deccan Story too. She knows exactly what she wants and is well equipped with perfect entrepreneurial skills, This makes the conversation with her real fun. We caught up with the lovely lady to know more about her journey, career and life...

The Deccan Story- how did it happen? People today are more aware of fashion and what they want – they like to be spoilt for choice – before they buy anything. This has resulted in a huge growth in the fashion market. From where I see it, this is going to continue to become more competitive and demanding. I knew for certain that that was the right time to venture into a multi-designer project, catering to the fast evolving and suave clientele of Hyderabad. That was how The Deccan Story was born and has been catering to the fashionistas of the city.

red | october 2017 | 36

What about the tagline - GatherShop - Tell a Story? Have you ever thought about the stories each and every garment in your closet tells? No, right? Look through your wardrobe and you will understand what I mean. Every piece of clothing we have, has a story to it – which is what we have tried to highlight. Inspired by the weavers, textiles and designers – we talk about the fashion fairytale that comes with each outfit. How do you handpick the pieces and designers who work you? What I was going to display had to

be in sync to who I wanted as my clientele. So that was one criteria, while the other was the cut and fit, with a perfect combination of fabrics put together with a subtle and sensible contemporary air. Could you name a few... Abhijeet Khanna, Abhinav Mishra, Bageecha, Desert Shine, Ekam, Incheetape, Joy Mitra, Kavita Bhartia, Kenelle, Kritika Dawar, Mansi Malhotra, Pratima Pandey, RAR, Ridhi Suri, Sahil Kochar, Salt and Spring, Samant Chauhan, Sawan Gandhi, Siddharth Bansal, Mine of Design, Needle Dust, Noorah by J and Slori.

The journey from Valka to The Deccan Story... After making inroads into the industry through my fashion store Valka where we created and customisied bridal wear, The Deccan Story was born to satisfy the needs & demands of customers who prefer ready-to-wear. What is the difference between being a designer & housing the other designers? Not too different. It is just about catering to more people with wider options. Whilst my specialty was

What are the changes you observed in the field over the last two decades? Fashion apparel industry has significantly evolved through the decades. It is obvious as 20 years is a long time to grow, adapt and evolve. Whether it is a sari or salwar kameez or just about wearing a kurta with jeans, our women have managed to adapt various trends in fashionable clothing without compromising on the beauty. What changes do you observe taking place in the demands of brides? Even the most conservative apparels have been modified to hold an urban look

How do you stay updated? Through taking some time to read magazines. A quick stroll through social media allows me to catch up with what is trending and in vogue. How many people work for you? I have a total skilled manpower of more than 100 people. How would you rate Hyderabad as a market? Hyderabad is making its mark on the fashion map. Our designers have made their mark on all national platforms such as Lakme and Amazon Fashion Week – making all of us extremely proud.


Through Valka, I aim to write an ode to the rich heritage of Indian textile art and craft. It is incomplete without a 70-member strong network of artisans and craftsmen from across the country.

What all do you house? We not only bring the best of designer clothing but also go beyond & introduce fashion accessories and trendy footwear.

without compromising on the tradition. There has been a significant change even in the colours used. People are ready to try different tones and shades now. They have started focusing more on comfort and practicality.


What about Valka? Synonymous with handloom bridal trousseaux, carefully handcrafted and hand embellished, the Valka feature is interwoven with over 2000 clients in the past two decades. Our label is a story of princesses in the making of their bridal ensembles. This is not another fable of lost glass slipper, but of women who want to shine in their full power and glory on their big day.

bridal wear, I wanted to open new windows in design elements for the fast growing fashion conscious Hyderabadi denizens whose tastes are growing fast and beyond.


What is it that sets you apart from the others? Competition is inevitable. I strongly feel it can be healthy and make you better. There is no point in being alone in any vocation as there will be no scope to upping yourself. Especially in this field of fashion, it is quite healthy as there are people who need clothes all the time and they deserve to have ample options to be able to pick from. What sets us apart is our loyalty to customers that extends beyond our regular business hours.

red | october 2017 | 37

What is trending in this festive season? With the festive season in full swing, Indian wear is in great demand. Though lehengas remain a favourite, the focus has shifted from heavily embellished garments to minimalist and comfortable ones.



What are the hot sellers? Most designer outfits are selling quite fast. How do you attend to your brides? By way of appointments for consultation and having a designated fashion assistant to look after their special needs. We curate the entire outfit from start to end, depending on what our bride wants. Apart from this – what do you like doing? My other passion is interior designing and I have designed and executed some projects in that field too.


Who is your target clientele? We cater to ladies between the age group of 16 and 60 – the soon to-be-brides, socialties and business women.

Who is your favourite designer? Out of the ones I house? Umm, to be honest,

most of them are handpicked by me and each of them is brilliant in their own way. Where do you head to, to shop? There is not one particular place that I go shopping to. I end up wherever my mind sways to. What is your personal sense of style? It would mostly be Indian outfits with a sense of air.

Shoot by Dinakar Pamu red | october 2017 | 38

What is that one piece of clothing Indian Woman is incomplete without? An Indian woman is incomplete without the quintessential sari. Is there anything you would like to change about your life? Not really. I take things as they come - one step at a time. Tell us more about yourself... I am a patient listener, learner and a go getter. I never rush into things in haste and then repent. I am a dutiful mother and an ardent lover of nature.


ollowing his passion for diamonds and jewellery, Jibran Sharif not only started his own line of fine jewellery, but also opened a store recently. A firm believer in the maxim-let the product do all the talking and publicity, this young man is known for his quality products and designs. His better half Maha is his pillar of support and in step with him in every endeavour. We went into the household of this couple to understand his work and their relationship better.


Why did you take up jewellery designing? Soon after I completed my Intermediate studies, my father wanted me to study diamond grading and gemology. He felt that this field has always been with limited families over the years and hence wanted me to pick up the tricks of the trade early in life. That is why I started to learn everything related to jewellery- right from diamond grading, gemology, designing red | october 2017 | 40

and diamond cutting. To gain knowledge in this field, I went to various institutes. Which aspect in this trade attracts you the most? I feel the word diamond itself gets people excited and they want to know more about it. Initially, it was my curiosity that got me started. Soon it turned into a passion. My fondness grew as I started learning about diamonds and finally, decided to make a career in this field.

What is the best and worst part of your business? The worst part about working with diamonds is that you have to be always careful when it comes to security. A simple mistake under your lens, while buying diamonds, can cost you a lot, especially because its price changes drastically, depending on very minute details. It is a game of the best eye.

The best part about dealing with diamonds is they are the sought after investments, besides being a woman’s best friend. It’s value in the market has been forever increasing. Where do you source your gems from? Mostly, we source our diamonds from South Africa and from across the country. Coloured stones are procured from many other countries. What is your process like of creating a piece? To begin with, we discuss design. Then the final design is sent to our factory for the production where the minute detailsfrom the diamond setting, to the polish and finishing of product- are checked. Then only it comes to us or gets delivered to the customer. Tell us more about men’s jewellery. These days, men too have become very fashion conscious. Apart from buying clothes, shoes and watches, a lot of men are wearing accessories. That is what made me come up with gold and diamond accessories for men. I have rose gold and diamond bracelets, diamond buttons and cufinks with their initials engraved on it.

from my own home. I am blessed with 3 daughters and I call them my Charlie's Angels. I design jewellery for my girls on their birthdays since gold and diamonds are something which are reusable and at the same time a good investment. That is when I thought I could end up catering to a lot of kids for the same by starting a kids’ line. What do you specialise in? We specialise in light weight jewellery and we use a lot of fancy diamonds. Our finish is the best in the city, I can assure you this. Which is your favourite piece so far? It is under process and I will unveil it very soon. Just to give you a hint, it will be a diamond choker. Where is your workshop? We have our own manufacturing unit here in Hyderabad and few pieces are manufactured in Hong Kong and Jaipur. What are the aspects you look into? Since my clients come only on appointment, most of my time goes in handling the customers and during the rest of the time, I look into the finishing of my jewellery.

How are your designs different from others in the market? It is not right for me to say anything. I suggest you visit our store and experience the difference. What is your favourite part of designing? Without a moment of doubt, the best part of designing a piece of jewellery is when my ideas and thoughts are coming to the forefront. I try to focus on the whole piece evenly rather than on one aspect. How do you customise? I am very passionate about my jewellery and while customising, I see to it that my customer gets something which is affordable but at the same time is very beautiful. Beauty of the final product is more important than anything else. One reason to come to Jibran Jewels... Of course, for the designs and finishing. I can assure you that you would fall in love with each piece that we create here.


What was your biggest fear? Everyone has their own fears while starting something new and different. I had my own too because I was trying to create jewellery which is not regularly seen in the market. However, while designing or choosing a design, I wanted to run in between the lines where both the old generation and the new generation should like and appreciate the designs.

What about jewellery for babies? This idea of making baby jewellery came to my mind red | october 2017 | 41

COMPATIBILITY METER: She is beautiful inside out and keeps me grounded: Jibran Maha is extremely calm, quiet, understanding and witty. She is a strong support system in my life. She takes care of every small thing that I like and dislike and is a wonderful mother to my kids. It amazes me as to how she is always polite to people! I have never seen her being rude to anyone, which is the best part of her. It does not seem like I am

married to her, we are more like we’re dating. We have great chemistry. I do not have to think twice before I speak to her. I can spend hours with her alone. We never get bored of each other. She is quite a perfectionist as she wants to be the best in whatever she does. I am grateful to her for having stood by me at times I have needed her the most, whether it was business or personal issues. I do not know anyone who does not like her and I don’t fault them – she is a seless person who is always there when needed. HER FAVOURITES: Car - La Ferrari Meal out - Adaa, Taj Falaknuma (she finds it the most romantic place) Movie – Dilwale Dulhaniya Le Jaayenge

What are the pieces you are working on now? Since the wedding season is soon approaching, I am creating uncut diamond necklaces with polished diamonds – which is quite a never -seen-before combination.

Book - I am sure she is not into it. Shopping day - She drags me to every corner of the city, not just one mall or a store. Colour - Black Artiste - Ed Sheeran Song - Pehla Nasha

What are your other interests? Travelling and cricket. How do you balance work and family? There is no simple formula to attain a perfect balance. All you need to do is never forget that both are important. Whenever I get an early off from work, I do make it a point to go out for dinner or a family outing by just not limiting it to the weekends. How would you like to spend a holiday? It all depends on the people I go with on a holiday with. If it is with family, I would love to go to a place where I can relax and spend time with my wife and kids and if it is with friends, then it has to be a party place.

red | october 2017 | 42

Flower - Lilies Dessert - Anything with chocolate she would hog.

He is an amazing person and a true gentleman: Maha I do not want to sound cheesy, but I think he is the best and I am thankful to God for making me his better half. He is not only an amazing husband, but also a doting father and devoted son. Jibran and I have similar likes, dislikes and tastes. We do not keep any barriers in our relationship as he knows how to keep me happy and vice versa. I have learnt a lot from him in life and that is how our relationship grows each day. I have learnt how to enjoy life. Not too many people know that he has got great culinary skills and is quite a professional at making some authentic Hyderabadi dishes.

HIS FAVOURITES: Car - La Ferrari Movie- DDLJ and Troy Book - Godfather Shopping Day - He prefers shopping online. Colour - Black and white Artiste - Rihanna and Enrique Song - He has got a huge list. Flower - Rose Dessert - Trufe pudding I make. Meal out - He is not particular about the place, he is more into tasty food.



w .t

er ra co n

pr oj

ec ts





@ Vangali (Near Aripaka) Sabbavaram - Chodavaram Highway





Rs. 5,499/Per Sq.Yd. Corner Plots 10% Extra

AMENITIES Entire Layout Has Been Designed As Per Vaasthu Entrance Gate With Beautiful Arch Compound Wall For Entire Layout Jogging Track Avenue Plantation For All the Roads Well Developed Parks & Children Play Area Overhead Water Tank Water Connection For Each Plot Electricity with Transformers Black Top Roads 24 X 7 Security ( Round the Clock Security) Rain Water Drains

Address : Flat No. 204, 2nd Floor, VIP Towers, VIP Road, Visakhapatnam - 530003

Cell: 7331167845 / 7331167847

Easy Monthly Installments Available




CLICKED By Anahita Ahuja


fter starting his career right from the first year of college, Vikas Reddy has always known what he wants from life and does not

shy away from hard work. Owner of the photography and advertising firm Pixel Army and a tea brand Chai Kahani, this 24-year-old is a bundle of energy. He has learnt from his mistakes and experiences and is extremely proud of all of them. Currently working on both his babies, the young man took out some time to fill us with a few details about his life and career plans. Read on to know his story...

Why did you start so early? I had been into graphic designing and photography right from my school days. It was not professional. I bought my first DSLR when I was studying Intermediate. The wedding photography market had started picking up when I was in college. I knew it was the right time & jumped into it. That was how the brand Pixel Army came into being. My friend and I initially offered photography services and later added a branding Vector. Tell us about its progress. My partner’s friend gave us our first chance to do an event photography. One thing led to the other as we improved over the years in service, red | october 2017 | 44

creativity and delivery. We learnt to handle both camera and clients.

as a platform to showcase our work and people loved it.

On covering 300 weddings... It is an enriching journey. These weddings have become a part of our lives. We get so involved with our clients that they are now our friends. Most of our wedding assignments come through our old clients, proving that word-of-mouth publicity works.

How do you cope with the market? Patience, passion and learning every day. For you a wedding assignment is another day work, but for them it is the only day. So, give your 100%. You should enter this industry only if you are passionate. Lastly, to cope with the present or to be actively involved in the current trends, you need to constantly upgrade yourself.

Did you think it would be this big? For sure! Success is sure to follow, if you are passionate. We started early to be ready for the big market. I also strongly believe in zero expenditure on publicity as I feel your work should speak,not you. We used social media

Juggle education & work... Yes, it was tough. But I used to find enough time for my studies. Luckily, I scored 70% in engineering. I am glad my life went the way it did.

USP you capitalise on... My USP is my product. We have spent more time on our product than our business model. What are the aspects you look into? I look into everything. Right from the making of the product (new recipes) to service and marketing – I try and manage almost everything. Being a start-up, we have to spend more time on details. We have spent almost two months in just getting our recipe right. How do you handle the businesses? We have a very big team for weddings so they help me out. Some of my helpers are there right from the start. At present, I am spending a little more time on Chai Kahani because it is just one-year-old and we still have a lot of things to sort out and settle.

Where do you see yourself after five years? I hope to touch Hyderabad, Vizag and Bengaluru in the next two years, if everything goes as per my plan. We plan to start 20+ stores next year. Based on the response, we shall set up stores in different cities. Let us hope that in the next five years I can make this a 20 m-dollar valued company. Tell us about the hardships you have faced. Yes, it is not at all easy. But I feel nothing comes for free or easily - so one needs to make continuous effort, put in good work and take right decisions to grow. I sold my bike to procure the first camera. At that point it did look like a big step, but it helped us kick-start our work. We lost our first full frame body in less than a week, which was bought with money earned from a year’s hard work. There are many such incidents that have been difficult, but then you deal

Shoot by Dinakar Pamu

What exactly does it offer? We have two different models - one is the QSR (quick service restaurant) kind, which serves only chai. The other is the Bistro model, where we serve chai, premium green teas, wafes, pancakes and some other things on the menu like in the English breakfast.

waiting for the right time.

How do you deal with rivalry? Our competition is the streetwala chai guys and not in terms with the taste but with the pricing. Five-six brands have come up in the past one year. Our brewing technique itself is a little different, compared to the regular commercial ones.

for almost five years now but I was just

I had this idea of making chai a brand

From Pixel Army to Chai Kahani... I would not call it a shift. I had this idea of making chai a brand for almost five years. I was just waiting for the right time to enter the market. I needed to get my finances ready. When I oated this idea, people said that they were not ready to spend some extra money on chai or take branded chai. Our city has evolved a lot in the last two to three years, giving me confidence that it was the right time to serve my concoction.

with them and come out stronger. One cannot expect growth otherwise. What else do you do? I love cricket and do not miss a chance of watching or playing the game. I also spend a lot of time with my friends.

red | october 2017 | 45

Amit & Shilpa Bajaj Vidya, Laghima, Sridhar & Raina Rao


Kiran Dembla


A Happy Fir rthday Bi


ctress Vidya Rao and Sridhar celebrated their daughter Laghima’s 1st birthday. Vidya Rao was seen in a grey cold shoulder long gown paired with diamond jewellery. Her elder daughter Raina Rao looked pretty in a pastel green long skirt paired with matching embroidered off shoulder crop top, while the birthday girl stole the show in her frilly dress. The evening at Marriott, had the near and dear of the family, congratulating the couple and blessing the little one. The decor done in pink and gold, gave the place a royal feel and was much appreciated. Nitesh

Ramesh Patel


Kamlesh & Mounika

Brij Gopal, Alok & Deepali


Krishna & Rohit Debbi Khayyum Payal red | october 2017 | 46



truly uja hita Ah t and a h n g i A . n y r B ove r way na me ng he i d m l o o c o h h is se that mer w a hou ccess perfor ecome u b s e dy. s f s d a o u e he h erho un R w j y bit o r r p A e v m e l r es y, a h it fi aks he d eserv Pand e super ss spe e lini r r e a t c h h i a S hat s h is with Meet e is, t h ing t fa me t h s o y t r n e o t v have as e per s ly sho d n ot f the . She h l o y u recent o a d c d u o o r ft ely s, we mely p e finit oman o actres d w e g d h n Extre n t o a 6 th s tr to p hose 1 io n wi ike a o the jus t t mind l ver sat n n a e it t o h k c t a n m I er to s tart. re to h need ed lot mo better a a etter. s r b a o f ere w w her h o t asked n t k a o h nt ered t Read o discov movie. e h t in kisses


Harsha, Kiran, Amir Javed, Aditya & Pranay

Gaurang Shah & Vidya Balan


Jayantha & Arcie Paranjee

DK Aruna



Naimisha & Sravanthi


EXQUISITE DISPLAY Crafts Council of Telangana and Gaurang Shah hosted Kausalyam 2017- a fashion display and preview of handcrafted textiles by master craftsmen & renowned designers. It was brought to life with the mesmerising music of Pandit Rattan Mohan Sharma. The event, hosted at N Convention, had Vidya Balan as the showstopper. On display were fine pieces by the designer. Guests were seen singing praises of him. Spotted making pretty pictures were Archie Paranji, Sirisha Mulpuru, Nymeesha, Ashu Gauri, Sunita and Savita, besides others.

The latest addition to the concept based restaurants is TollGate- The Eating House. Located in Jubilee Hills, the place is owned by Kiran, Harsha, Aditya & Pranay. Based on a highway concept, the place has a yover design. The guests were seen indulging in some finger-licking local and international highway food, while appreciating the fun decor. Spotted at the event were Anil and Seema Kumar, Aamer Javeed, Archie and Jayanth Paranji, Sara Khan, Nikhil Dhawan, Naren Pal Singh and Laila Khan.

Moon Moon & Pradeep Roy


Laila Khan

Preeti Challa


red | october 2017 | 18


Uma Chigurupati

Rohit Sethi

Krishna & Anusha

Sudha Jain

Mythreya, Sinduri Priya, Sashi Vangapalli & Sandeep

Harshit & Rohit Priyanka


Sashi Vangapalli & Susmitha Sen

Here to treat the city with some of the ďŹ nest and most intricately designed pieces is the new store Sashi Vangapalli. Former Miss Universe Sushmita Sen inaugurated the store & sang praises of the collection. She addressed the media and welcomed everyone to check the stunning pieces. Located in Banjara Hills, the store exudes nothing but class. Designer Sashi, along with her muse, posed for the paparazzi. The press was enthralled by the grandeur of the store. Hitesh & Jyothi Jasnani

Sinduri Priya



Sonam Khan

Neil Paterson

Anjali Kanna


Prashanthi & Nitin

The eighth season of the signature art series, Colours of Novotel, was opened at Novotel Hyderabad Convention Centre. Curated by renowned artiste Rangoli Garg, the exhibition unveiled 36 art pieces- three each from the 12 talented artistes. The theme was Art for Every Wall. The collection was specially commissioned to connect the hotel to the region’s art and cultural heritage. Agacharya Raghu, Akula, Kuotirmaya Pattnayak, Iruvan Karunakaran, Vasanthula Ramakrisha, Pranati Khanna, Sonam Khan, Rangoli Garg, Bala Bhakitha Raju, Satheesh Kanna, T.Laxmminarayana and Lona Logan graced the occasion. Pranathi Kanna red | october 2017 | 19


Manju Agarwal

Yogesh & Shwetha

Bina Singh


GETTING HEALTHIER It was an evening of fun and fitness, zumba, salsa and self defence for all the beautiful ladies at Gold’s Gym. The event was hosted by Bina Singh and Yogesh Gorantyal. There was a conversation over health and fitness and it was followed by high-tea. Ladies were seen taking notes of the topics and even asked for basic health tips from the expert. This gym is located on Road No.12, Banjara Hills.

DRAPING TRADITION The rare, unique fashion house, Brundavan Silks, was unveiled at General Bazaar at their Joh Rivaaj lounge. The event featured high end models walking the ramp, showcasing and highlighting the diverse and myriad range of saris. Actress Tamannah joined the launch showcasing an ethereal and exceptional luxurious designer sari. Also present at the event were many high profile personalities and eminent citizens. The store has a collection of Kancheevaram, Uppada, Banaras saris and half-saris of all prominent brands.

A NEW START Students of Lakhotia Institute of Design held a show addressing several societal problems. The Fresher’s Day for new academic batch was themed Message. It was great to see energetic boys and girls go about their awareness campaign, in the form of dazzling ramp shows, presentation of skits, displaying interestingly conceptualised placards that bore messages- Respect Elders, Say No To Drugs, Phone Addiction is Deadly, etc. There was good response and students of fashion design, photography, modelling and interior design were there in full attendance. red | october 2017 | 20





Simran Jadeja

Ashi & Anvi Krupali

Trushna & Shalini


Ringing in the festive season with a fun garba party was Bina Mehta. This pre-Navratri soiree took place at The Park, Somajiguda. Ladies were dressed up in colourful attires. Nearly 200 of them attended the event and were seen having a blast. Two vibrant dance performances, choreographed by Bina, enthralled the guests. While the first stint was traditional garba, the other was Bollywood and English songs with garba beats. Laughter, photographs and music was what the event was all about.


Major Mohd Ali Shah

Ekta Viiveck Verma

Lokesh Nathany & Viiveeck Verma

Hassan & Jolan

Abdur Rahman


red | october 2017 | 22

Theatre personality, film actor and social activist, Major Mohommed Ali Shah’s Dastangoi enthralled the theatre lovers and enthusiasts. The play staged by Disruppt, had the audience spellbound. They sat in rapt attention listening to the beautiful narration of stories, speeches and monologues by him. Nearly 150 people attended the event. Vinay Varma, Ahmed Nadeem, Mohd. Khaleeq Ur Rahman, Nalini Raghuram, Neha Kanitkar and Saira Shah Halim and others were seen enjoying the performance. Heena & Ahmed Nadeem

Saira Shah Halim

Anando & Revo

Esa Mohammed

Pashu & Babita Jhabhak

AN ENTHRALLING PLAY How awesome would it be if you got to know what your friend, family or lover is thinking about? That is exactly what Thinking Aloud, a new supernatural comedy play, written by Clive Read, adapted and directed by Taher Ali Baig showcases. The show was held at the Hyderabad Golf Club and sponsored by Mahavir Motors Mercedes Benz in association with HGA and Kashish Presents. The best performances came from Varun Gyanchandani, Sakshi Chaturvedi, Avinash Agarwal, Preksha Trivadei, Neha Dhar and Snigdha Bawa.


Aparna Reddy Sonali, Varun, Ashwini & Vikas

Radhika, Saral Talwar, Juhi & Mohan

FOR ADVERTISEMENTS: Vizag: 9885 444449 Hyderabad: 9553 955178

FOR SUBSCRIPTIONS: Vizag: 9550 197777 Hyderabad: 8897 626262

FOR STOCKINGS: Vizag: 8886 220566 Hyderabad: 9000 518375

FOR LISTINGS: Vizag: 8886 220555 Hyderabad: 9989 953844

FOR QUERIES, CALL: 88854 88854 www.redmagazine.in facebook.com/redmagzineofďŹ cial

Head Office: Aspen Towers, 1st Floor, # 52-10-10/1/5/4, Opp. Indian Oil Petrol Bunk, Resapuvanipalem, Vizag - 530 013 T: 0891 2544 444 / 46 Branch Office: # 19/A, Silent Lake Valley, Road No. 51, Jubilee hills, Hyderabad - 500033. T: 040 2368 6868 / 2368 2368

Bisket Srikanth

Adarsh & gulnar

Soma Suresh & Dhanalaxmi

Kiki & Divya


Shilpa Reddy Swati

Poorna Chander & Sandhya

Swapna & Srinath


Harshita & Samrat Reddy


The 145th special screening by Bisket of the muchawaited Prince Mahesh Babu’s film, Spyder saw the who’s who of the city in attendance. Playing the perfect host, he ensured that everyone was armed with colas and popcorn before the movie started. Adarsh and Gulnar, Divya and Pradeep Reddy, Kiki and Divya, Swapna and Srinath, Prakash, Poorna Chander and Sandhya were seen having fun.

FOR A NOBLE CAUSE Spiritual guru, founder of Isha Foundation and initiator of the Rally for Rivers campaign, Sadguru Jaggi Vasudev reached the city. He was happy to note the Andhra Pradesh government is planning to promote 70% of agriculture to horticultural crops. He was confident that the development of ponds and lakes in Telangana was bound to show results in the next five years. Sadguru commended Chandrababu Naidu for being pro-active. Minister of Irrigation T.Harish Rao, Governor of Telangana, Narasimhan, Pop Singer Smita, Music Composer M.M. Keeravani, Sand artist Venu Gopal and the rock fusion band Threeory were present.

red | october 2017 | 24

Sai Pulaknati & Uma Devi

Divya & Pradeep Reddy Prakash

Suryanarayana & Sukanya Kovuri

Ramesh & Anuradha Kothapally Janardhan & Sujata

Bharathi Jain

Kamini Saraf

Lakshmi Manchu

Maansi Mallik


HIGH ON FASHION Actress Lakshmi Manchu and several kids from Teach for Change, a NGO, inaugurated Kamini Saraf’s Fashion Yatra. The exhibition had 50 stalls. The proceeds of the event will go to Teach For Change to educate the needy children. Lakshmi said, “Fashion should reect who you are. It is something that comes from within. Forget the funda and rules. If you like something, wear it”. On display were silver handicrafts, jewellery, designer footwear, clutches, branded towels (monogram gifting), wall art, fabric jewellery, pure antique silver items, etc and more.


Ruchita & Sarayu

Rohit Dar, Rachana & Sanjay Sethi

Ravinder & shail


When life is a joyride, one does not need a reason to celebrate. Hosting a fun, casual evening of revelry at the Casbah Lounge was Rohit Dar, GM, The Westin Mindspace. The music and weather added to the perfect setting under the open skies and had the swish lot of the city in attendance. Guests were seen interacting with one other, while nibbling on the mouth watering finger-food and sipping fine cocktails that were doing the rounds. Sabeena


Veer Vijay Singh & Savita

Karen Bhatia

Vishnu Priya & Rajika Mitra

red | october 2017 | 26

Alizeh Shiraz


Rhythm of


lovely walk down a verdant green alley opens up to this small but cozy outdoor space. It is just the right size for you to hang out with a bunch of friends or even spend some ‘me’ time. The welcoming, laidback setting, good music and scrumptious food make Tabula Rasa-The Bar - the place you want to go back to over and over again. Spread across 4,500 sq.ft. of indoor and outdoor space, it is located on Road No.35, Jubilee Hills. A casual bar and cafe, this eatery is known for its rustic and sophisticated ambience where one can sit and relish delicious food with live music. Besides, there is an in-house DJ, specialising in Deep House and Techno, who plays foot-tapping and mesmerising tracks. This place will make you drool with its aromatic continental cuisine. All the more, the exhaustive menu makes it hard to decide what to eat and what to leave. The best part-the food is prepared using fresh ingredients and is delicious, mouth-watering, very filling and beautifully presented on a platter. Prompt services and impeccable hospitality double the pleasure of savouring authentic fare here. The guests can indulge in some lip-smacking continental finger-food and European food. Tempting burgers and sandwiches are not to be missed. The coffee they serve is an absolute delight and heavenly. So, drop in after your work to unwind or spend a day working here – either ways you will not be disappointed.

red | october 2017 | 28

Timings: 12.00 noon to midnight Contact: 9885166652

Exquisite Couture for


Bride &

Groom handwork embroidery saris, half saris, ghagras and more. They also house Manyavar ethnic garments for men like sherwanis, Indo-westerns, kurta-pyjamas, Modi jackets and accessories like pagadis, jootis and fashion jewellery. Brundavan Silks, designed in a way to be a one-stop shop for a bride and groom, is owned by Veeresh Juloori, Venu Rachakonda and Gautam Jain. The trio promises to fuse modern fashion with tradition. The USP of the brand is reliability, variety, quality and economic ranges, besides its ability to cater to everyone and provide the best shopping experience with latest options at reasonable prices. This store is backed by well-known brands, Manepally Jewellers and Sri Krishna Silks.


edding is the time, when everyone ends up going to their roots, no matter how modern they are. Traditional clothes and rituals are what make

the entire process sacred. In order to add that extra sheen to the city’s ethnic wear Brundavan Silks was launched at General Bazar, Secunderabad. The place opened its doors to public on Sept 24th 2017 and aspires to be known for its exclusive and handpicked Kancheepuram saris. The best part of it is that they are available at economic prices. The store is spread across 3,500 sq.ft. It is done up keeping traditional feel matching the apparel they sell. That Kancheepurams sport temple motifs is a well known fact. On display are not just some stunning Kancheepuram saris but also Uppadas, Ikkats, Pythanis, Kotas, Kalamkaris, Banarasi, handloom cotton and Timings: Monday to Saturday: 11:00am to 9:00pm Sunday: 12:00 to 7:00pm Contact: 040-65551444, 040-66141444 red | october 2017 | 29



Timings: 8:00am to 2:00am Contact: 040-30676383

red | october 2017 | 30

ollGate-The Eating House is the city’s first restaurant that is inspired by the theme of highways. For many years, wayside restaurants have been meeting points of varied civilisations, cultures and cuisines. These eating houses have been bringing together people & promoting interaction. TollGate is here representing that culture. The owners have also tried to bring in rustic flavours, and highway experiences. All this is done to promote friendly and neighbourly socialising.


The food options at TollGate are very straightforward and not complicated. The menu revisits the classical dishes served on the highways from across the globe and are designed to send the guests on a trip of nostalgia. From South Indian to Dhaba and Continental to Smoothies, the menu is definitely exhaustive. The mind-boggling range can satiate people from around the world. Whether it is a gathering of families, friends or corporate collegues, TollGate provides a good dining experience.

All the elements of a highway, from tar roads, flyovers, fuel stations to hurricane lights and live food counters greet you as you enter the eatery. Nearly 80 per cent of the outlet remains uncovered. The other 20 per cent is an inside seating, making the dining experience casual, comfortable and yet an intimate one. It is endowed with roof top, cabanas and under the flyovers.

Kanjipuram Idli, village style Sheekulu, Pandu Mirchi and lime Kebab, Bandi Noodles, Khichdi Kebab, Texas Ranch Panini Sandwich, Eggslut Burger, Classic Butter Chicken, Smoothie Bowls & Kulfis have already become a rage among youth.




woven into its construction that quietly disappears to elevate the experience. The store captivates its audience and its rich fare attracts.

The term Amaya means night rain in Japanese. The name resonates with the idea of being immeasurable and without limit.

The finish palette has been kept modern with metallic colours, chic rust and seamless concrete being the base. This infused with traditional elements, sourced mostly from Rajasthan, is what the outlet is all about. It is bold in its presence and has a blend of modern and ethnic

This store is rich in culture and craftsmanship. On display is her latest collection Amaya which sets a whole new fashion direction in bespoke bridal themes. This collection draws inspiration from the modern Indian woman whose sartorial sensibility is rooted in her traditions. She desires a mix of modern mystic matched with timeless tradition in her ensembles.

The colour palette comprises of a wide range of pastels with very intricate embroidery. This certainly is a haven for the brides-to-be. Right from the traditional wedding rituals to the cocktail nights, the bride can choose their finery. Of course, they cannot be blamed if they are spoiled for choice here and buy more, happily crossing their budget.

ashi launched her first flagship store, Sashi Vangapalli, on Road No.2, Banjara Hills. The idea was to create a store with unparalleled experience in terms of luxury and service. This 6,000 sq.ft. store is meant for that.

Timings: 10:00am to 07:00pm | Contact: 90007 77796

red | october 2017 | 31





ot many people, besides a few old

timers, knew what Ulavacharu really

was all about until two strong-willed

brothers, Vinay Narahari and Vijay Reddy, bravely ventured into the market to serve this dish. They wouldn’t stop at that, they even wear it proudly on their sleeve. Yes, they named it Ulavacharu, while many of their peers went for western names. This certainly pleases the traditionalists and pleasantly surprises the modernists. The brand that came into existence in 2013 has already created a special niche for itself in the market. Left untouched by the quick Shoot by Dinakar Pamu

success and well-earned popularity, the brothers remain simple and unassuming. They are all enthusiasm, talking of their unique menu that is satiating the quintessential Telugu foodies. The opening remarks are by Vinay. Here goes the first chapter...

First Step I hail from an agricultural family and have been passionate about food right from the childhood. I enjoy every morsel I take in. Opening a eatery is only natural for someone who is such an ardent worshipper of food. Running it is no drudgery for me. On the contrary, it is a joyful way of life. With the blessings of God, my ancestors and parents, I set out in this new field. The Theme We didn’t need to look around much for a theme as we resolved to bring alive the recipes that are gradually

red | october 2017 | 32

fading into oblivion or those tastes people are forgetting. The younger generation needed to be apprised of this pristine treasure. Rayalseema, Telangana, in fact, every corner of the Telugu states has always served mouth-watering dishes for centuries, but they are getting neglected. In a nutshell, we wanted people to revisit their grandmothers’ kitchen & enjoy that heavenly aroma. Dish & Name I, with humility, say that Ulavacharu, which was hitherto a vague dish, became popular after we oated the concept and opened the outlet. We

are one of the few pioneers who introduced theme-based restaurants to the city. Later on, many people came up with similar themes. Menu & Range We serve a wide variety of pulao and biryani, 18 kinds to be precise. We have on our platter 38 starters like Bangla Kodi, Kodi Chips, Konaseema Kodi Vepudu and many others. Raju Gari Kodi Pulao, Pachimirchi Kodi Pulao, Gadwal Kodi Pulao, Rayalavari Kodi Pulao, Bilal Mutton Biryani and Gutti Vankaya Pulao earned critical acclaim. We also offer catering services for outside events. Our


hief Minister K.Chandrashekhar Rao aptly appointed popular actor Rakul Preet Singh as the Brand Ambassador for Beti Bachao Beti Padhao programme. The actress seems to have played her real life role to perfection when she took part in International Girl Child Day celebrations held by Department




Rains might have dampened the spirit of people, but there is one good news that can take them out of their blues. They can park vehicles free of cost at malls, cinema halls, hotels, commercial complexes, industries and other establishments. This was decided at a meeting headed by Municipal Administration & Urban Development Minister K.Taraka Rama Rao.

Mention brand ambassadors and can we ignore Samantha and her uninching commitment to society? Signing as the brand ambassador for Telangana State Handloom Weaver’s Society, she promises to work for the welfare of weavers. But here we have to commend the resplendent bride who respected both Hindu and Christian traditions as she tied the knot with actor Naga Chaitanya. We wish them a very happy and prosperous life.

of Women and Child Welfare and urged the girl child to be confident and positive about her goals.

Chandra Mouli Tippala, Publisher

Stay tuned for the next edition.

Ulavacharu is a classic example of old wine in new bottle. Vinay and Vijay make today’s foodies go down the memory lane. Find out what is their Trade all about. Vikas Reddy is a force to reckon with. We Focus on his Pixel Army and Chai Kahani.

A air for innovation and a design sensibility rooted in Indian ethos define Keerthi Reddy. Eve tells how she created a niche for herself in fashion industry. From classic jewels to daily wear, Jibran Sharif knows how to surprise & make a statement. His attention to details can be spotted in GenX.

Shalini Pandey may be petite but brims with confidence. She is the quintessential head turner and our cover page proves it.


Publisher Chandra Mouli Tippala

Front Office P Moulika

Accounts & Admin R Chaitanya Kumar

Sr. Executives-Marketing P.Arjun M. V. Raju

Manager - Marketing B. Srinivas Rao

Sr. Manager - Marketing V.Sahiti

Asst. Manager Advertising K.Niranjan Jagadeeswara Reddy

Printed, Published and Owned by Chandra Mouli Tippala. Printed at Kalajyothi Process Pvt. Ltd., 1-1-60/5, RTC X Roads Hyderabad - 500 020. Published at Red Publications D. No. 14-36-9, Vikas Nagar, Pedagantyada, Gajuwaka, Dist. Visakhapatnam, AP. Editor: Tippala Divya Reddy.

Design Strategy

Publication Consultant K Raghuram Raju

Image Processing P.Venkatesh

Visualizer K.Shankar

Sr. Photographers Dhana Vijay Dinakar Pamu

Feature Writer Chandrika Mantri

Sr. Feature Writer Anahita Ahuja

Editor-in-Chief V.Sarada

Dy. Manager Circulation Faheem Siddiqui

Dy. General Manager Corporate Affairs Selvaraj Dominic

Crew Executive Director T.V.Vijaya Kumari

General Manager Corporate Affairs Rajesh Babu Guntu


Red Trade Established by brothers Vijay and Vinay, Ulavacharu is the go-to-place for all those who love Telugu delicacies presented in their original style. What is enticing is they are served in an inviting ambience.


Red Eve Through her use of ďŹ ne Indian fabrics and by collaborating with country’s most talented designers, Keerthi fuses age-old traditions with the contemporary designs, creating a style that is both rich in aesthetics and sophistication.


Red GenX Known for his innovation and excellent craftsmanship, Jibran Sharif can transform even the most ordinary jewellery into a timeless piece of art. Excellence in quality, design, innovation and craftsmanship is the hallmark of his creations.

Red Haute The outspoken and independent Shalini has learnt from her experiences. Her drive to better her creativity is the most attractive feature of her persona. If her nature is to succeed and it is her decree to do it on her own terms.

red | october 2017 | 08

40 Red Focus Vikas Reddy, the renowned photographer, who has covered more than 300 weddings, has always nursed a desire to do something out-of-the-box. It made him narrate Chai Kahani.



Kaali Sudheer & Usha

Prashanth Jain


Megha Dinesh

SPREADING HAPPINESS The Circle of Gratitude, an initiative by Prashant Jain to magnify happiness through the practice of gratitude, presented a unique photo contest. It is a movement that brings joy and abundance and helps people to triumph over their hurdles. The theme was gratitude and thankfulness. The contest was well received with entries from more than 60 photographers. The contestants interacted with each other over wine and cheese. The objective was to create awareness & encourage more people to join the Circle of Gratitude.

GRAND OPENING It was raining stars at the launch of KLM Fashion Mall as the chief guests- actors Anu Emmanuel, Vijay Devarakonda and Rana Daggubati cut the ribbon. The mall is located in Ameerpet. It promises to cater to the middle class and below middle class segment, offering products at affordable range. The actors lighted the traditional lamp and took photos with the owners and staff members. Later, they addressed the media and their fans.

BIG FIFTY The gorgeous actress, Raashi Khanna, cut the ribbon to launch Big C’s 50th agship store. The outlet, located in Kukatpally, witnessed hordes of people waiting to get a glimpse of the star. Raashi addressed the gathering of media and fans before heading to the store. Later, she cut a cake with members of the Big C team. CMD and Founder, Balu Chowdary & Executive Director, Swapna Kumar, were present at the event.

red | october 2017 | 10



Ajitha & Pinky Reddy Swetha


Mounika Reddy

Avinash Rathod


Ajitha Reddy

Sakshi & Meera

FASHION FORWARD Hamstech Institute of Creative Education offers a great opportunity to its students to display their creative skills through fashion shows. This year, the Hamstech Fashion Show was held at the N Convention Center. The show displayed a total of 31 collections, by more than 200 students, featuring ethnic, fusion and western attires that were showcased on the ramp. Renowned designer Neeta Lulla & Dr.N.Kavita Daryani Rao, Vice-Chancellor, Jawaharlal Nehru Architecture and Fine Arts University, were the chief guests.

It was a day full of eclectic ensembles, energy and a lot of enjoyment at The HLabel.com’s designer display at Taj Deccan. With a room ďŹ lled with customised designer wear crafted by 200 designers, it was a visual treat. On display were rare combinations, like denim-kalamkari, jersey-tie and dye, ikkat-mirror work that spoilt guests for choice. Ajita Reddy, Pinky Reddy, Laila Khan, Sonal Doshi, Trupti, Sahiti, Daksha, Shraddha and Namita Singhvee were seen making pretty pictures. Reema

Chanchal Neha red | october 2017 | 12





Bina Mehta


GROOVE TO DANDIYA BEATS Sumptuous food, unlimited fun and the festive spirit was what the event at ITC Kakatiya was all about. Celebrating Navratri were members of the ladies club who made the most of the musical soiree. A whole lot of dancing, topped with some colourful fashion were the ingredients to make this event a hit. Dressed in their traditional attires, women posed for the shutterbugs. Bina Mehta, Shalini Modani, Sushila Bokadiya, Shalini Singh, Shivani Shroff, Akankshka and Namita Singhvee, besides others, were spotted at the event. Kanchan




FULL OF STYLE & GLAMOUR Sarva, a fashion show, by renowned designer Srikanth Tupakulas was held to commemorate the launch of the exquisite Designer Dreams and Gun Power Dressing label and it was a big hit. It was held at the Sheraton Hyderabad Hotel. Adding to the glamour quotient was the presence of several models from the city. They arrested the interest of guests, showcasing the ďŹ nest of designs, including ethnic, corporate, party and cocktail wear. The show-stoppers were actors Sridhar Rao and Pooja Sree. red | october 2017 | 14

Srikanth Tupakula

Anahita, a multi-designer store, unveiled the latest collection for men. With an exhaustive collection of designers like Anushree Reddy, Dhruv Vaish, Divyam Mehta, Kunal Tanna, Mint Blush, Rajesh Pratap, Rahul Khanna and Rohit Gandhi, clients are bound to be spoilt for choice. Modi jackets, embroidered jackets and Jodhpur sherwanis, among others, are the specialty at Anahita. Maniza Pestonji, co-owner, said that clothes can be customised. From semi-formals to formals, shirts to wedding apparel, this store has it all in men’s wear.


APPLY TODAY! Advertising - Asst. Managers & Sr. Managers Graduates / Post-graduates with pleasing personality and 2 years of experience in the advertising ďŹ eld

Venkateshwarlu & Sujatha

Sindhu & Abhinay, Krithika


Asst. Editor / Sr. Feature Writers Graduates / Post-graduates with command over English, editing skills and ability to cover a wide range of subjects. Prefer: Prior experience in Print / Publishing industry.

GRAND LAUNCH Actor Nagarjuna inaugurated the South India Shopping Mall showroom in Madinaguda, Miyapur. Actors Pragya Jaiswal and Raashi Khanna were present at the event. As the new brand ambassador of the mall, Nagarjuna said that the success story of this mall had been a great source of inspiration to the next generation businessmen. Directors, Suresh Seerna, Abhinay, Rakesh and Keshav expressed joy over their mall being number one in Telugu states. They said that they would be expanding their business to other South Indian cities too.

Asst. GM- Advt (Female) Young & dynamic Graduates / Post-graduates with pleasing personality and experience in Public Relations and Advertising ďŹ eld Sr. Executives Marketing & Executives Circulation Graduates with experience in marketing activities


MAIL@REDMAGAZINE.IN Greeshma, Satyanarayana, Malathi & Rachana


M: 88854 88854 T: 0891 2544 444 T: 040 23686868 Head Office: Aspen Towers, 1st Floor, # 52-10-10/1/5/4, Opp. Indian Oil Petrol Bunk, Resapuvanipalem, Vizag - 530 013 T: 0891 2544 444 / 46 Branch Office: # 19/A, Silent Lake Valley, Road No. 51, Jubilee Hills, Hyderabad - 500033. T: 040 2368 6868 Vinitha & Suresh


Suvarna & Lalitha



Swetha Keerthi

Virender & Sheeba Razdan


Komatireddy Rajgopal Reddy

Ruchita & Vikram


Ananya & Anirban

Mangapati Pallam Raju

It was indeed a night of alchemy at the recent launch of the bespoke studio of Paresh Lamba Signatures. The evening was high on style and had the who’s who of the Page3 circuit in attendance. The guests were seen checking out the new collection while sipping some fine cocktails and enjoying the great music. Purple Martini played the perfect host and ensured that everyone was well looked after. Zohair and Shazia Arif, Devashree Goenka, Shweta Keerthi, Nitya Jalan, Anusha Krishnadas, Survaveer Singh and Dia Bhandari were some seen having a great time.

Paresh Lamba


Jayesh Ranjan

Yamili Prasad, Rishita & Arunima Suresh

Madhur Bhandarkar


Akhil & Abhishek


red | october 2017 | 16

The grand finale of Trends Miss Hyderabad 2017, powered by Kalamandir, was held in the presence of the celebrities of the city at Novotel. A packed hall rose in unison to applaud when Rishitha Koruturu was crowned as Miss Hyderabad. Arunima Suresh was the first runner-up and Yamilli Prasad, second runner-up. Members of the jury were Jayesh vRanjan, Madhur Bhandarkar, Shravan Kummar Ramaswamy, Anukriti Gusain, Priyanka Kumari, Bruna Abdullah, Mamata Deenadayal and Shahwar Ali. Bruna Abdullah

Srinivas & Farah






Her Deccan Story says it all as Valka decks up brides

He ensures that every design is exclusive, exquisite and elegant





Vinay & Vijay bring to your plate authentic and luscious delicacies

He clicks away to glory as he narrates Chai Kahani



NEW FESTIVE BEGINNINGS Market bursts at seams with varied ventures



Profile for RED MAGAZINE

Red october 2017  

Red october 2017