`50/FEBRUARY - MARCH 2019 - VOL. 08 | ISSUE 04 VIZAG
SPRINT EXPORTS RIDES HIGH TIDE Pawan Kumar touches shores of success, making native seafood popular abroad
CHILUKURI SRINIVAS He embellishes the city with his sprawling ventures
GCC TAKES A GIANT LEAP Baburao gives that touch of class and sophistication to simple tribal products
shoots to LIFESTYLE PERSONALITIES CINEMA FEATURE LUXURY EVENTS REVIEWS FOOD PARTIES
t is again party-hopping time. The ensuing elections have triggered hectic activity with politicians jumping from one party to another in search of greener pastures. Many new equations are coming to the fore. Rumour mills are working overtime and speculation are rife about who is eyeing which party and which party is on the prowl for fresh prey. Amidst this urry of entries and exits, the state political picture looks colourful but certainly very confusing. Even as the frogging goes on, the
We had the privilege of proﬁling highly committed Bureaucrat T.Baburao Naidu when he was serving as the Vice-Chairman of VUDA and we did talk of his great contributions to the City of Destiny.
Nidhhi Agerwal may have missed beauty crown in a hair’s breadth but it didn’t matter to her as bigger and better things were waiting for her. Yes, she straight entered ﬁlms, skipping the ramp route. She tells us how it all happened in Haute
parties are trying to destroy one another as if they are at war. The anti-defection law seems to have offered enough of escape routes to the ‘erring’ legislatures, allowing them to easily dodge the punitive measures. The situation throws many questions. Most importantly, should the politicians be worried about allegiance to a particular party or should they be concerned about the people they represent? We hope good sense prevails upon leaders, who are scurrying for safe havens, to pause a bit & think of the hapless denizens who give them their vote and most importantly, their trust.
Chandra Mouli Tippala, Publisher
Terrorism raised its ugly head once again and claimed more than 40 CRPF soldiers in Pulwama. I conclude my note, paying homage to the martyred soldiers and condemning the dastardly act.
G.Pawan Kumar of Sprint Exports reveals a few Trade secrets of shrimp market across the shores. His steep climb to success makes a very interesting reading.
Chilukuri Srinivas, the much acclaimed realtor tells us how he built his empire, starting from scratch & how his dream-come-true Chilukuri Brindavanam is attracting even NRIs. He, naturally, gets the much deserved Focus.
This time around, we speak of the dedicated services he has been rendering to the underprivileged and the tribals as the chief of Girijan Co-operative Corporation Ltd.
IT IS MORE IMPORTANT TO BE A PERSONALITY THAN A PERSON WHO IS IN A POLITICAL PARTY.
Front Ofﬁce P Moulika
Sr. Executives-Marketing M V Raju
Asst. Manager Advertising K Niranjan Jagadeeswara Reddy P Arjun
Dy. Manager Circulation Faheem Siddiqui
Dy. General Manager Corporate Affairs Selvaraj Dominic
General Manager Corporate Affairs Rajesh Babu Guntu
Printed, Published and Owned by Chandra Mouli Tippala. Printed at Kalajyothi Process Pvt. Ltd., 1-1-60/5, RTC X Roads Hyderabad - 500 020. Published at Red Publications D. No. 14-36-9, Vikas Nagar, Pedagantyada, Gajuwaka, Dist. Visakhapatnam, AP. Editor: Tippala Divya Reddy.
Publication Consultant K Raghuram Raju
Image Processing P Venkatesh
Visualizer K Shankar
Sr. Photographers Dhana Vijay Dinakar Pamu
Feature Writers Chandrika Mantri P Swarnalata
Editor-in-Chief V Sarada
Executive Director T V Vijaya Kumari
Publisher Chandra Mouli Tippala
Red Bureaucrat Red Haute Nidhhi Agerwal has been scorching the silver screen with her killer looks and stellar performances. In no time she created a signiďŹ cant niche for herself in Bollywood and Tollywood.
Dr.T. Baburao Naidu heading Girijan Co-operative Corporation Ltd is striving to create a unique brand for tribals by bringing them into to mainstream market. How he is dealing with this daunting task is what he reveals in our columns.
50 62 Red Focus Chilukuri Srinivas has been ruling the world of construction and real estate. But he has not forgotten his humble beginnings. The tycoon tells us how he has built this imposing structure of business brick by brick. His dream project and state-of-the-art property Brundavan is the talk of the town.
Red Trade G.Pawan Kumar is now on high tide of success and prosperity with his Sprint Exports. This staunch vegetarian deals with seafood, establishing two processing centresone at Bhimavaram and another in the city.
PRIYAM DOES THE CITY PROUD It was a moment of pride for the city as 15-year-old Priyam Tated was awarded the Bal Shakti Puraskar 2018 by the Ministry of Women and Child Development for his exceptional achievement in roller and ice skating. The award was conferred by the President Ram Nath Kovind at Rashtrapati Bhawan. Later, Priyam and his parents, Mahendra and Neeta, had a meet and greet session with PM Narendra Modi. He inquired about Priyam’s skating journey, and even advised him to stay grounded. Adding yet another feather to his cap, Priyam even participated in the Republic Day Parade.
SCARLETT CELEBRATES 7TH ANNIVERSARY Scarlett The Style Studio celebrated its 7th anniversary along with the ofﬁcial team of Matrix. Aswin Reddy Chada, Area Sales Manager, Ajay Kumar Majeti, Business Development Executive and Bharth Kotuwala, Trainer and chief guest Pooja Sharda, Mrs India Cultural Ambassador 2018 launched Matrix’s latest ammonia-free wonder colour which guarantees nourished hair. It comes with 10 shades, lasts 8 weeks, 5X shine and pleasant fragrance. Celebrity stylist, make-up artist and owner Sarika Roy said, “The event was a huge success with 100% satisﬁed clients.”
FOR TOP-NOTCH UV PRINTING The launch of V Digitals UV at Srinagar was a grand affair. Kinjarapu Atchannaidu, Minister of Transport, B.C. Welfare & Textile and his wife Vijaya Madhavi and Mavuri Venkata Ramana, Chairman, CMR Group, were the chief guests. Kinjarapu Prabhakar Rao, ACP, Special Branch and M.Anji Babu, Director, Prakruthi Avenues Pvt. Ltd. were the guests of honour. Owner M.V.Ramana said, “V Digitals UV has launched ﬁrst of its kind UV Technology Printing in AP, Telangana and Odisha to provide UV printing.”
V Digitals Opening
red | feb-march 2019 | 18
RALLA BELLA HOLDS SPORTS DAY Ralla Bella’s Annual Sports Day began with Principal Subha Dalai welcoming the gathering. Srikar Bharat, IPL Player, Animish Varma, World Champion, Karate & Kickboxing & S.Koteswara Rao, Power Lifter, Indian Player & Indian Team Coach were the chief guests. The karate stunts and pyramid formations were the highlights. The pre-primary and primary student’s mesmerizing dance performances enthralled all.
BRANDIX ORGANISES ITS 51ST FREE EYE CAMP Brandix India Apparel City. in collaboration with Shankar Eye Foundation, organised a free eye camp in Prasanthi Polytechnic College. As many as 950 people attended the camp, out of which 500 underwent eye tests and the rest were provided tokens to be utilised in the ensuing camp. Dora Swamy, India partner of Brandix, said, “Brandix is bringing light into the lives of many underprivileged. This camp provided 250 people with spectacles; 200 with necessary medicines, besides selecting 45 people for eye operations.” These camps will be held regularly on 2nd & 4th Sunday of every month
red | feb-march 2019 | 20
BNI PRESTIGE HOLDS ENTRERPRENEURS MEET BNI Prestige held its 1st Entrepreneurs Meet at Four Points By Sheraton as part of its 1st anniversary celebrations. As many as 110 entrepreneurs attended the meet. They interacted with each other, generated referrals and other business opportunities. Midhun Kommana, Executive Director, BNI Vizag graced the occasion. He shared his insights on the importance of networking & congratulated the members on the successful completion of one year. Prestige members passed a whopping 3300 referrals and registered business of over Rs.26.4 crores in 2018-19.
NEHA KAKKAR ENTHRALLS Singing sensation Neha Kakkar gave an electrifying performance at Imperial Blue Superhit Nights Season 5 held on AU Engineering College Grounds. She began with her hit number Mile ho tum, followed it up with chartbusters like Aankh Maare O Ladka Aankh Maare, Dilbar, Nikle Currant, Lift teri bandh hai, Kaala Chashma and others. Neha was accompanied by a troupe of talented musicians along with DJ Suketu. Kartik Mohindra, CMO, Pernod Ricard India, said, “Imperial Blue Superhit Nights has touched new heights with every passing season.” Neha said, “I want to thank my fans for their love and making this tour the ultimate destination for entertainment.”
red | feb-march 2019 | 22
EAT, DANCE, SIP & PARTY Party-goers now have a new party destination in town. Four Points By Sheraton launched an exclusive zone- High Bar on its 6th oor. Nearly 100 revellers attended the launch & praised the lavish interiors and chilled out ambiance. With mesmerizing live band performances, in-house DJ spinning high-octane tracks, lip-smacking delicacies and refreshing concoctions, High Bar is touted to be the next big happening spot in town. GM Vijayan Gangadharan said, “We have MRP nights every Friday where one can avail drinks at MRP rates.”
HAPPY BIRTHDAY LAXMI KSHEERAJAA The 5th birthday of Laxmi Ksheerajaa, daughter of M.Ramesh Reddy, MD of Swathi Promoters and Deepika, was celebrated with great pomp and show at the corporate ofﬁce. The theme Minnie Mouse reected in the décor. Various games were conducted for the children. The birthday girl cut the cake in the presence of her grandparents, M.Krishna Reddy, TDP leader and Chairman, Swathi Promoters & Vijayalaxmi, and P.P.Reddy & Manga, and uncle & aunt, M.Suresh Reddy, Executive Director, and Deepthi. A lavish spread of delicacies was served. Bhavana Gullapalli, MD, Paint The Town, organised the event.
red | feb-march 2019 | 24
FAMILY FUN DAY AT GREENDALE Greendale- The Complete International School held a fun and frolic Family Fun Day event at its campus in PM Palem. More than 1000 parents and students attended. Activities like bouncy castle, merry-goround, cricket, painting, and game stalls like ďŹ sh the duck, feed the clown, mini golf, ring the bottle and many more enthralled all. Basket Ball competition for fathers and Throw Ball competition for mothers was held in which they participated with great zeal. Dr.Sunkari Ravindra, Chairman, Alwardas Group, inaugurated the indoor swimming pool. He said that this school will offer all facilities and will leave no stone unturned to shape the students into bright individuals. Dr.S.Vijaya Ravindra, Correspondent, Dr.Sharada Reddy, Principal, Divya Das, Executive Director & Deepika Das, Director and M.Surya Teja, Executive Director, IIAM, were present. Parents and students enjoyed a lavish spread.
red | feb-march 2019 | 26
MEET & GREET SESSION GITAM president M.Sri Bharat’s friends and well-wishes hosted a get-together at Novotel Visakhapatnam Varun Beach. The purpose of the meet was to provide Bharat, the grandson of the late M.V.V.S.Murthy, an opportunity to interact with young businessmen of the city. Bharat said,“This was a good opportunity for me to strengthen ties with all those valuable people with whom my grandfather had built a great rapport over years. This gave me an opportunity to gather feedback over my decision to enter public life.”
APPLY IMMEDIATELY! SEND YOUR RESUME TO
REDEFINING CAREERS AHEAD WITH red MAGAZINE
www.redmagazine.in / facebook.com/redmagzineofﬁcial
Advertising - Asst. Managers & Sr. Managers Graduates / Post-graduates with pleasing personality and 2 years of experience in the advertising ﬁeld
Sr. Executives Marketing & Executives Circulation Graduates with experience in marketing activities
Asst. Editor / Sr. Feature Writers Graduates / Post-graduates with command over English, editing skills and ability to cover a wide range of subjects. Prefer: Prior experience in Print / Publishing industry. Asst. GM- Advt (Female) Young & dynamic Graduates / Post-graduates with pleasing personality and experience in Public Relations and Advertising ﬁeld
FOR QUERIES, CALL:
M: 88854 88854 T: 0891 2544 444 / 46 / 040 23686868
B.SIVA SANKAR INSTALLED AS PRESIDENT JCI Vizag Smart held the installation of JC Bhaviripudi Siva Sankar as the President and his team of 2019 at Fortune Inn Sree Kanya. G.Sambasiva Rao, MD, Sravan Shipping Services Pvt. Ltd. was the chief guest. JFM. KMVST Rama Krishna, Past Zone President, Zone-IV, JCI India was the speaker. JFP.T.Jyothi Sridhar, Zone President 2019 was the guest of honour. Senator V.Pavan Kumar, 2015 Centenary Zone President, Zone-IV, JCI India, PPP.Rajitha Pusarla, Zone Director Business and JC Rajesh Babu Guntu, President, JC Mallesh, Secretary and JC Poorna Chandra Rao, Project Chairman, JCI Vizag Smart were present.
CANDLE-LIGHT MARCH TO PAY TRIBUTES TO PULWAMA MARTYRS Vizagities organised a candle light march to pay tributes to martyrs of the Pulwama attack. It took place between The Park Hotel and Victory at Sea Memorial. Nearly 2000 people, adults and children, led a somber parade in memory of the brave soldiers who lost their lives in the horriďŹ c incident in Kashmir. The march not just acknowledged every uncelebrated soldier who has become a martyr to the cause of a free independent sovereign India, but also was an attempt to educate all about the sacriďŹ ces that the armed forces make for the country. The walk concluded with lighting the lamp at the memorial.
PATRA’S EUPHORIA 2019 ROCKS Euphoria 2019, Patra’s pulsating event of the year, swirled MGM Grounds on 2nd Feb. The event, held to celebrate Patra’s 12th Anniversary, was a beautiful blend of live band, awards and recognitions, cultural programs by employees, bang on performances by external artistes, drinks and dinner. Patra’s US leadership team with their families graced the stage, wearing Indian traditional attires. They not only tapped their feet to Indian beats, but also walked the ramp. This sparkling segment thrilled one and all. Earlier, as a part of its CSR activities, Patra donated Rs.30,7200 to Generation Yuvaa to educate 8 children. The US team distributed goodies to the children and interacted with them.
POLLOCKS’ GRAND ANNUAL DAY Pollocks School celebrated its 53rd Annual Day Happitude. HRD Minister Ganta Srinivasa Rao was the chief guest. Honourable Justice DVSS Somayajulu, Judge, High Court of AP was the guest of honour. Director Diwakar, Principal Sandeep Chitra and Vice-Principal Rajni Chitra were prominently present. The students presented mesmerizing cultural events and a grand march past. The chief guest gave away the prizes to the toppers and students who brought laurels to the school in various contests.
INTELLI’S GRAND I-DAY CELEBRATIONS
red | feb-march 2019 | 32
Intelli School-Pollocks Group of Schools, Visakhapatnam, celebrated its Inception Day (I-day) Year One at their campus in Madhurawada. The Lion King musical performance, regarded as the one of the best musicals, was the main highlight. It was staged in collaboration with Helen’O’Grady International Edu Drama Academy. M.Bharat, President, GITAM University, Mavvuri Venkata Ramana, Chairman, CMR Group and Kankatala Mallik, CMD, Kankatala Group, were prominently present. Directors Sandeep and Rajni Chitra said, “With the support of our teachers and parents community, we aspire to provide a happy creative-mindful learning experience to the children.”
PA R K
he Park Hotels held its Golden Jubilee celebrations at The Park Vizag. Rahul Ganapati and Team Razzmatazz organised the grand event designed by Swarup Dutta while the Paul family hosted it. It was a night of glitz and glamour which set a new benchmark of all sorts, right from the décor to food and entertainment. VJ Clince Varghese set the mood of the occasion as the master of ceremony. The catchy renditions by Urban Monks, Shayne Hyrapiet, and a variety of entertaining acts, enthralled the guests. The party continued at Tribe with DJ Swarup and his melodic techno. Priya Paul, Chairperson, Apeejay Surrendra Park Hotels Ltd. said, “50 years is an important milestone and I am grateful to everyone who has been part of Park’s incredible journey. Our remarkable success is due to our solid foundation and values.” Bharti Sikand, Monish Row, Adeep Row, Kankatala Mallik, R.V.S.Raju, Shivkumar Gunturu, G.Murali, Sambasiva Rao, besides others, were prominently present.
red | feb-march 2019 | 34
red | feb-march 2019 | 35
red | feb-march 2019 | 36
OM TO R F AT F
otivation is overrated, especially when it comes to achieving our fitness goals. How many of us, while biting into that Christmas cake, promised that we would lose fat, come 2019? And how many of us really lived up to it? When we finally found time for fitness, the hours seem to whizz past! Yes, the struggle is real. But now, no more excuses- it’s time to hustle! Get set, sign up and begin your journey to a fit and fab body at Faiz Fitness Studio. Located at Sai Syamala Nilayam, Narasimhanagar, the 2250 sq.ft.-studio offers an array of workout optionsZumba, Zumba Step, Zoca, Karate, Self-Defense, Cross-fit and Functional training- under one roof. It has state-ofthe-art equipment like battle ropes, TRX bands, stability balls, kettles, etc.
Owner/Zumba & Zoca Instructor, Faiz Unnisa Begum says, “The best thing about our regimen is that you don’t need to be an expert dancer as there is no complex choreography. Enjoy the music and have fun while your body burns all that extra fat. The dance form, merged with a fitness routine, touches on every muscle and joint. Moreover, it is not a boring routine where one has to indulge in the humdrum of reps and sets; there are various variants and that’s why it is effective.” USP? “I focus on the overall fitness and wellness, providing personalised attention to students & their postures, besides creating a fun environ and suggesting dietary recommendations. Moreover, you can avail Zumba Step only and only at FFS.” Zumba Step
combines the elements of Aerobics with the upbeat rhythms of Zumba. A step or riser is added to the workout. Getting up and down & doing squats and lunges on it helps to sculpt the lower body. With people from different walks of life joining her classes, it looks like the city is dancing to her tunes. “We have more than 60 students (not more than 20 in each batch). Some of them have been regulars since the past six years,” she adds. One could say that her jam-packed sessions are testimony to her expertise. Faiz organises self-defense classes in government schools, in association with WNS. Apart from all this, she also has special Bollywood dance lessons for children and kickboxing sessions. She is planning to conduct her classes in schools, universities and corporates.
Timings: 11:00am to 5:00pm | Contact: 9866072538 red | feb-march 2019 | 38
omen today are under pressure to look like divas. They are on the lookout for salons that give them that makeover & suggest styles, treatments or hair colours. Where to go? Well, your search ends at Lavish Unisex Spa & Salon located at Paras Paradise, Old Dairy Farm. This state-of-the-art salon, sprawled over 1000 sq.ft., stands true to its name with chic interiors. There are two facial rooms, two-seating capacity for manicure/pedicure and seven for hair related services . Owner Rama Devi says, “We offer head-to-toe services like threading, waxing, face treats (clean up, whitening, lotus clean up), facials (pearl, diamond, gold, green tea, etc.), facials (lotus pineapple marmalade, 03+seaweed), tan wash, hand and feet treat, hair treatments (clear dose for dandruff, keratin, serioxyl for hair loss), hair spa, head massage, hair colour, haircuts, hair do, body treats (massage done using Ayurvedic oil, essential oil, aloe vera gel), foot reflexology, body polish, moustache and beard colouring, charcoal peel off, beard styling, etc. And we make use of only premium brands like Lotus, O3,
gT n i p
nt e i ot Qu
Natures and L’Oreal.” You can avail all services at budget-friendly rates. Moreover, their team of seven well-trained, experienced and hospitable staff ensures that you not only get a service par excellence but also are pampered to the core. Their stylists sit with you to understand what you need and even suggest treatments, styles or hair colours based on your skin tone and hair texture. “Want to look radiant on your D-Day? Opt for our array of bridal packages which includes makeup, mehendi application, hair styling and sari draping. All this can be arranged at your doorstep too,” she adds. USP? She adds, “Our hair spa treatments are one-of-its-kinds as we combine the best of non-synthetic ingredients with the latest in hair-care technology. We are proficient at regular, bridal and party make-up, and opt for M.A.C and Colorbar products. ”
Timings: 10:00am to 09:00pm (Monday to Friday) 9:00am to 9:00pm (Saturday to Sunday) Contact: 8247809594, 9542640517
Customer response? “Well it has been quite overwhelming as we witness nearly 10 walk-ins a day, mostly from PM Palem, Yendada, and Sagar Nagar. Due to our strategic location, they don’t need to hit the city for beauty pursuits!”
red | feb-march 2019 | 39
gs n i h em l t b e ro p
visit to the dentist does
Dr.M.V.Sravanathi (B.D.S), Chief Dental
procedures. “Our motto is Save The
not always evoke a happy
Surgeon and the owner says, “We offer
Tooth. We normally don’t extract the
response. Procedures are
a wide range of dental services- scaling
tooth in case of caries and try to find an
painful, time consuming and
(teeth cleaning & polishing), root canal
alternate solution,” she further adds.
expensive. You do not want to go
treatment, oral surgery (extraction of
to a dentist unless you are in
wisdom tooth, fractures), gum surgery,
She entertains only appointments,
excruciating pain and annual
crowns & bridges (CAD CAM, Zirconia),
“Contrary to the popular notion that the
check-ups are almost never done.
dental implants, orthodontics (braces,
doctor’s efficiency can be judged by the
But what if the experience isn’t so
bite guards), cosmetic dentistry (smile
number of waiting patients, I believe in
dreadful and if the facility offers
designing, tooth jewellery), child dental
keeping my lobby free. One - I don’t
affordable and top-notch quality
care (prevention of caries, alignment of
want my patients to wait and two- I want
dental care with cutting edge
teeth at an early age, habit breaking
to provide undivided attention to every
technology in a relaxed ambiance?
appliances), preventive dentistry,
patient, talk to them, answer their
Well, that folks is Dr.Sravanthi’s
complete dentures, and diagnosis and
queries and make them feel at ease.”
treatment of oral cancerous lesions – without burning a hole in your pocket.”
Located at Ushodaya Junction,
Response? “We have always received a positive feedback.” Dr.Sravanthi now
opposite Spencer’s, the 1000 sq.ft.
Comprehensive and transparent details
intends to conduct medical camps in
state-of-the-art clinic boasts of a
are provided, before the start of any
schools, universities and corporates to
sterilization, procedure and
treatment, in order to keep the patients
create awareness on basic oral hygiene.
consultation room, pharmacy and
informed. Stringent sterilization
waiting lounge. The procedure
principles are adhered to during the
chamber, done up in white, is bound to capture your attention with two colourful dental chairs equipped with latest instruments. Soothing music in the background keeps your anxiety at bay, and ever-smiling professionals make you smile. They have a wireless digital X-Ray machine for instant viewing of the imaged area with the patient not exposed to much significant radiation. red | feb-march 2019 | 40
Timings: 10:00am to 1:00pm, 5:30pm to 8:30pm Contact: 8897876237
atural Way etc.) to hair cut and colouring, mehendi application, threading and waxing (normal, de-tan and rica), we have it all. We offer make-up services for both bride & groom and use M.A.C. and Kryolan products.” With an aim to make you look and feel fab, they focus on offering the best; using only internationally reputed products - L’Oreal, Wella and Schwarzkopf. You must try their crystal spa and ice-cream (yes you heard that right) pedicure/manicure for those moisturized hands and toes. Chocolate facial aids in removing tan and providing hydration to your skin.
hen it comes to beauty, nothing but the best will do for us. When it comes to acing that head-turning look, there is only one place to head for- Naturals! This renowned brand has been every woman’s most-preferred go-to place. Located on 1st floor, Chandu’s Central, Madhurwada, this spacious facility has dedicated sections for both men and women, that include 4 facial, 1 bridal & 1 massage (steam bath) rooms, separate seating for hair-related services and VIP lounge. Your ‘feel good’ experience starts at the very foyer that displays a Buddha picture. Walk in and you spot a message board with testimonials from customers on their awesome experience. The rooms are elegantly done up with Buddha figurines, exquisite mirrors, a few knick-knacks & towels arranged in various forms. red | feb-march 2019 | 42
Muffled music in the background, adds to the peaceful experience. Franchisee owner Madhu Jain says, “From hair spa and treatment (antidandruff, express alchemy, keratin restore, etc.), manicure, pedicure, reflexology, detan-bleach, body treatment (coco butter massage, body polish, etc.), clean-up, facial (dead sea, photo facial, sensi glow,
She adds, “Our team of 15 has been handpicked. Their experience, knowledge, academics and expertise in this line are unbeatable. Besides, they are constantly updated on the latest trends so that your look is always in vogue and on point.” You can purchase their membership card worth Rs.500 to avail special discounts on certain services. Just a word of advice: Take an appointment much in advance because this place is always buzzing.
Timings: 9:00am to 8:30pm (Monday to Friday), 8:00am to 8:30pm (Saturday to Sanday) | Contact: 0891-2764499, 9169164499
unwind, for it offers the best of both worlds: the comfort of home and the luxury of a resort.
hen it comes to zeroing down the ideal destination to relax and rejuvenate, the world is your oyster (quite, literally). But between scouting for anything-but-ordinary locales and conjectures about too many choices, mercury can hit either end of the thermometer. Moreover, today most of us prefer moving away from crowded options to more secluded private spots. So if you want that personalised experience, we suggest Sarojini Villa (named after the grandmother of owner P.Santosh). Think luxe rooms, lazing in the pool for hours and breakfast-in-bed! Yes, it’s truly a haven for big families, or a group of friends to
One-hour drive from the city & 45 mins from the airport, this 2-acre facility is located besides Corporation Bank, Kasimkota NH-16, and serves as the perfect getaway. This twofloored 5000 sq.ft. villa with five well-appointed rooms (2 standard, 2 executive & 1 suite) is luxuriously complemented with a private pool & mini-theatre. The complimentary breakfast spread, courteous and friendly housekeeping staff and an exhaustive menu of Continental, Indian and Chinese delicacies are perks this luxurious villa offers.
LU URY W
The villa oozes privacy, designed to shelter its residents from the outside world. The design theme is smart and sleek with a dominant palette of woodsy-colours. The common living space is decked with exquisite art, comfortable couches and soothing lightning. The large transparent panel, overlooking the private pool, as you walk to the first floor is the cherry on the cake. Each room is distinct and exudes opulence and
elegance. Soft beds, rustic tapestries and spick-and-span bathrooms- need we say anything more? You can even step out for a walk in the lush garden to take in the sun or enjoy a romantic conversation with your better-half in a half-cut autorickshaw or sitting on seats made of tires. There is a 5500 sq.ft. state-of-theart convention hall where one can host weddings, private parties, etc. There are no restrictions per se, in choosing your caterer or event decorator. Besides, their event coordinator can work with your planner to coordinate and ensure a hassle-free experience. There are four standard rooms too which can be booked. Santosh stresses, “The response has been brilliant. Every month, we have more than 50 bookings. Till date, we have hosted 15 weddings at our convention centre.”
Contact: 8008212222, 9063144945 red | feb-march 2019 | 43
STORE WITH MIND
couting for an easy-to-install wire mesh to safeguard your home against mosquitoes and pets? Need a high-quality fencing product to ensure privacy for your vacant land or farmhouse? How about water-proofing material for your leaking sheds or slabs? Want durable floor guard sheets to protect your expensive flooring like Italian marble, tiles and granites from scratches, spillage and falling materials during construction & renovation? Or versatile polycarbonate sheets to construct a sturdy roof to provide shade to your vehicle? Whatever maybe your need- either domestic or industrial -all this and much more is available at Kailash Hardware Corporation. Sprawled over 7000 sq.ft., this three-floored facility, strategically located near Dolphin Hotel, has been providing topnotch quality products since 35 years. Walk-in and you are bound to be lost in a world of hardware, hardware and hardware, all stocked in an organised manner. Owners Subash, Rakesh and Rahul Kedia say, “We are the official wholesale dealers in AP of Hippo Green Net, Saillon Mosquito Nets, Jalnidhi Bitumen Products, STP Limited, Lotus Roofing Sheets, Color Proof Galvanised Sheets, R.F, H.P, E.E, Self Drilling Screw and PC Light Polycarbonate Sheets and Goldcoin Tiles Protection Sheet. We keep updating our
stock to bring in the most modern and latest products. If you can’t find what you are looking for, we will arrange it within no time. Moreover, our team ensures that quality is maintained at each level, right from the procurement to the dispatch of finished products.” This treasure trove, procuring products from across the country, offers an exhaustive range that includes wire mesh, perforated sheet, welded mesh,
hex netting, mosquito mesh, perforated mesh, green net, bitumen products, anticorrosive bituminous black, expansion jointing board to fencing products (G.I barbed wire, P.V.C. and G.I garden fencing, concentina coils, bird net) and tile protection sheets. Besides that, one can even avail a wide range of polycarbonate sheet (diamond and embossed sheet, hollow sheet), PP UV coated roofing sheet, self-drilling screws, G.I colour coated sheets, PVC & UPVC sheet, tarpaulin, acrylic sheet, etc. “With the help of our technical and design team, we design and supply various items as per the client’s needs. Moreover, our team has a thorough understanding of all the products. So when you need any advice or assistance, they give you a detailed explanation that goes far beyond the printed description,” they say, brimming with confidence.
Timings: 10:00am to 2:30pm, 4:00pm to 8:30pm (Sundays closed) Contact: 0891-6664626/2704626/ 2569079
red | feb-march 2019 | 44
n this content-driven world, education is an asset that should reach every child. And we do not mean the rote-based learning that most schools give, but the experience that goes beyond the blackboard and curriculum and a holistic form of imparting knowledge. This is seldom attempted, though we all know that that would make kids look forward to attending school and make them go beyond memorizing topics or scoring marks. Parents, that one school which imparts education beyond textbook learning is The Harbor International School. Built in a picturesque location, away from the chaos of the city life, this 5-acre campus is 400 metres from Anandapuram Y-Junction on NH5 towards Bheemili. An architectural marvel designed in an L-shaped structure, the 3-floored school (Nursery to X)
CREATIVITY IS ANCHORED
follows the CBSE curriculum. It boasts of 25 spacious & air-conditioned classrooms with interactive whiteboards, state-of-the-art laboratories, well-stocked library, wonder room (indoor play area), art & craft and conference rooms. Basketball/lawn tennis/badminton/volleyball court, skating rink, cricket ground, gymnasium, swimming pool, running and athletic tracks add to the beauty of this haven of education. That’s just not it. They impart training in martial arts, yoga and spiritual aspects. Students can rejoice as they offer clubs for hobbies, sports and fine arts. Moreover, boarding accommodation for nearly 400 students and transportation facilities are provided. CEO Y.Raghu says, “Our commitment to offer a high quality, contextually relevant education with focus on your children’s holistic development makes Harbor the most-preferred school in the city. Powered
by the expertise of our well-qualified faculty, we strive to create fun & joyful environs and instill in every child a lifetime love for learning. We believe in creating citizens who will make a difference to the society through competence and compassion.” He adds, “We stress on skill-based training to hone the student’s latent talents and encourage creativity. For this, we have collaborated with the Fine Arts Department of AU and we conduct workshops on paper/pottery making, terracotta, etc.” Another extension of the school is The Harbor Junior College (Grade 11 and 12). Added advantage: This exclusive wing provides coaching for IIT, NEET, M.E.C. with CA foundation, CLAT, NATA, NID and NIFT. “We will have visiting faculty from across the country to provide real-time experience and exposure,” he asserts. So parents, time to give wings to your child’s dreams. Tap Harbor!
School Timings: 9:00am to 5:00pm | Contact: 7729937999, 7729938999 | Website: www.theharborschool.in red | feb-march 2019 | 46
ARE required setup of their own or whose patients cannot afford treatment at high-end hospitals. Be assured, your patient is in safe hands as equal attention is paid through round-the-clock intensive monitoring conducted by our six skilled ICU specialists. We are also proud to have on board Dr.Kishore, who has done some pioneering work in the field of critical care. Along with the medical expertise, the department is backed with the latest technological equipment. The ICU beds are well spaced to prevent chances of cross infection. We adhere to stringent hygiene protocols,” he adds.
This hospital was set up with an aim to cater to the middle and lower segments through affordable and top-notch quality care,” says Dr.Swamy Karri with justified pride. Yes, be it cutting-edge technology or state-of-the-art intensive care unit, Aayushman Hospital, helmed by Dr.Swamy, has made rapid strides and set huge benchmarks within a span of just six months since its inception. Located at Zilla Parishad, near American Hospital, this five-floored
facility boasts of 55 beds, including 10-bed ICU, 8-bed step down ICUs, 9 single AC, 8 non-AC rooms and ten general wards. Managed by a team of highly qualified and experienced staff, who were trained at premier institutes in the country, Aayushman offers 24x7 care to patients who are in life-threatening conditions, requiring support system and other intensive medical interventions. “Aayushman is ideal for doctors, who don’t have the
It offers special medical services- anesthesiology, endoscopy, obstetrics, gynecology, pediatrics, orthopedics, physiotherapy, cardiology, ENT, diagnostics, pathology, ophthalmology, etc. It hosts operation theatres & a complete automated in-house laboratory performing a wide range of investigative tests. A pharmacy (medicines provided at subsidized rates) which is operational 24 hours and ambulance services are a part too. Response? “90% of rooms are always booked. The success rate has been commendable. It is only relevant to mention here that Dr.Shiva Kumar of Ramakrishna Mission, who paid a visit to our hospital, said that Aayushman is no less than a charitable facility.”
red | feb-march 2019 | 47
ere h W
ll a ab
t last, the city has a safe and exciting play facility for tiny tots & pre-teenagers. Spread over 4000 sq.ft., Happypola is a funf(i)uelled indoor entertainment zone. It is located on the 2nd floor, above Mahindra Showroom, Maddilapalem. With a plethora of entertainment activities, this play area is a perfect spot to wean children away from the screen and involve them in physical activity. The cheerful ambiance and cute interiors will have you smiling in no time. The walls are peppered with your favourite cartoon characters like Powerpuff Girls, Minions, Smurfs, etc. Wearing socks before entering the play area is mandatory. Don’t have one at the moment? You can buy socks at the reception.
The seating arrangement for parents is designed to offer a panoramic view of the place to keep a watch on their wards. Added advantage: they can play UNO, Jenga or Tic-Tac-Toe with spouse. Wait! That’s not just it. The Happypola café offers lip-smacking dishes. This centre also serves as a platform to host birthday parties. One can avail monthly and yearly passes.
It is divided into two sections: toddler and junior. While the junior zone has slides, ball polls, obstacle courses,
Owners Lokesh Raja and Sai Kiran say, “We have made it a policy not to include any technology-driven form of
red | feb-march 2019 | 48
crawling tunnels, zip line, adventurous pathways, trampolines, etc., toddler part has slides, bridges and other fun contraptions. They can indulge in air hockey, basketball and wall climbing too. There is a supermarket and kitchen set-up to inculcate role play.
amusement. The idea is to let the children have fun through play. They possess a lot of energy and they love to vent it out in an engaging way. So, here is that perfect spot for kids!” They further add, “Leave your child with us for a few hours or even a day and we ensure that he/she has a fun and exciting time! Our experienced staff is present all through to keep a vigilant eye on your little one, ensuring his/her’s safety. Your kid is in safe hands. We pay utmost attention to each and every detail of your child like food timings, preference, etc.” Soon they will introduce a fishing pond, LEGO and Snake and Ladder mats, clay activities and more such exciting equipment.
Timings: 11:00am to 9:00pm (Open 365 days) | Contact: 7989937705, 8519934692, 8886540069
Enchanting By Chandrika Mantri
ubbly, cute, girl-next-door, Nidhhi Agerwal is
synonymous with these words. From her very
ﬁrst ﬁlm, Munna Michael, she has managed
to have a sugar, spice and everything nice image, on and off the screen. Chirpy and easy to fall in love with, Niddhi is also known for her acting skills. From her journey in Bollywood and Tollywood, to her childhood memories, the actor bared it all in this tête-à-tête. red | feb-march 2019 | 50
EXCERPTS Did you want to become an actress? It sounds like a cliché but I used to dance in front of my mirror. Yes, I have always wanted to act. I am a 90’s kid who is guilty of having grown up dancing to Salman. Shah Rukh & Govinda’s so-called tacky songs, which I felt were awesome! On not winning the Miss India contest I was disappointed but my eventual aim, like I said, was to be an actor. I am happy I realised the dream. My journey is amazing compared to my fellow contestants, so I feel not winning the crown was good for me. Parents' response Though skeptical, they never ever discouraged me. Some relatives and people were feeding them with things like, “Oh, this happens in the industry. How can you let your
How many auditions did you go
Which was your favourite
through for this film?
song in Munna…?
We had four rounds — for acting, dancing,
Shake Karaan is special to me because
meeting the ﬁlmmakers and sending
it was my introduction song. I had to
across a tape. I had auditioned for a ﬁlm
perform this number with dancers and
before Munna.., but it didn’t take off. I left
blowers, following Ganesh Acharya’s
two other ﬁlms after auditioning because
expressions and choreography - all this
I liked this ﬁlm more, and I know I made
while Tiger and Nawaz were watching me.
the right choice. This ﬁlm seemed to be in
I was very nervous. That was the day I felt
my destiny and it’s great because I am not
that I could do this.
in it for just ﬁve minutes, but the entire ﬁlm, including songs and over 40-50 scenes.
On keeping step with great dancer like Tiger
Your aim was to get it anyhow...
It was extremely difﬁcult to work alongside
Yes, because it was a difﬁcult ﬁlm to bag.
Tiger because he’s a terriﬁc performer and
It required brilliant acting and dancing
a dancer. If in one count, we have to turn,
skills as my character is that of a dancer.
he does two turns. Nobody can match
Luckily, I am a trained ballet dancer, so it
that. It was tough but I did a lot of
all came together.
rehearsals. As a co-star, he was an easy person to work with because even in he
What was your first reaction on
was clueless in his ﬁrst ﬁlm so he
bagging the film?
understood how I felt on the sets. He
I couldn’t believe it! The news just didn’t
would help me with almost everything —
sink in. I suddenly realised, “Oh, the ﬁlm is
from standing on the mark to facing the
mine now”. Even when the posters and
camera and other basic things that I was
trailers came out, I was still surprised.
too shy to ask anybody else.
daughter do something like that?” My parents trust me, so it’s all good. Struggle without a godfather I don’t have industry connections.
food; you don’t get homemade food anymore. In terms of work, I joined acting, dance classes, etc. Hence, I see those years as growth rather than struggle. On debuting with Munna Michael I feel blessed to have such a great launch pad because the script was really interesting. Director Sabbir Kabir was quite supportive. Tiger was a helpful co-star & Nawazuddin Siddiqui, an incredibly talented man. What more could I ask for?
FROM THE TECHNICIANS TO SENIOR ACTORS, PEOPLE HAVE
struggle about changing cities was
BEEN REALLY HELPFUL, WARM AND SUPPORTIVE.
a few years ago. The biggest
THE TELUGU FILM INDUSTRY HAS BEEN FANTASTIC. RIGHT
I moved from Bengaluru to Mumbai
red | feb-march 2019 | 51
Tiger can be shy. Did he open up to you? Tiger is not a shy or introverted guy. He’s a lot of fun and mischievous. He was cracking jokes on the sets all the time. On dancing… The regular dancing around trees that heroines do is the toughest thing to do. It isn’t easy; if you don’t ace it you will end up looking silly. Imagine singing and dancing round trees. You have to be convincing. You need to enjoy and let go off every inhibition. A heroine has to do everything — she dances, acts; so I do it too. On Tollywood The Telugu ﬁlm industry has been fantastic. Right from the technician to senior actors, people have been really helpful, warm and supportive. How did Savyasachi happen? Director Chandoo Mondeti called me up after watching Munna Michael. When I listened to the script, I felt it was new and refreshing. That is why I accepted the ﬁlm. It was such a big opportunity. Coming from nowhere, I got to work with such experienced people. I am glad that my role was eshed out well and I am happy to choose this as my debut ﬁlm in Tollywood. Your take on the Vanishing Twin Syndrome element in Savyasachi? I was so stunned by the concept that I asked my director if it’s for real. He told me it’s indeed there in medical science. On working with Madhavan and Bhumika I feel fortunate to work with such experienced actors. They were red | feb-march 2019 | 52
encouraging and supportive. Even Naga Chaitanya, who comes from one of the illustrious families of the industry, was down-to-earth and helpful on the sets. I take this opportunity to thank each one of them. Are you like Niikki in the movie Mr.Majnu? I am exactly the opposite of that character. I am not going to run behind the boy so much, I will make them work very hard.
How similar or different are they? They have similar mannerisms which are, of course, expected, given that they have grown up together. But as individuals, they are different. I am aware of the jokes and memes around me working with brothers because I get tagged on Instagram and Twitter. How has Savyasachi and Mr. Majnu changed you? Savyasachi and Mr.Majnu are special to me. Both these ﬁlms gave me different working experiences and helped me understand Telugu cinema. I am looking forward to more work in Telugu now.
Working with director Venky One of the major reasons of understanding the scenes, the words I use, situation I was in is Venky. Venky being young helped that contemporary love story. There was a lot of pain in the character I portrayed. It all came from the dialogues, if you understand it, it will tear you up; there is no way you won’t feel emotional. With this ﬁlm, I understood and found my own little methods of acting. I laughed a lot on the sets but cried in the ﬁlm. On working with brothers Naga Chaitanya & Akhil Naga is a gem of a person. He is full of positivity and ensured that I felt comfortable. Akhil made sure that I enjoyed my work. He has energy and is very kind at heart.
TIGER IS NOT A SHY, INTROVERTED GUY. HE’S A LOT OF FUN AND MISCHIEVOUS. HE WAS CRACKING JOKES ON THE SETS ALL THE TIME.
IGH RISE TO
S CCESS By V. Sarada
r.Srinivas Chilukuri, MD,
Chilukuri Housing Projects
Pvt. Ltd., is an incredible
person in more than one way. That, he Shoot by Dhana Vijay
is a successful real estate professional is writ large with his ventures dotting the city. But he also has an interesting story of how he arrived in Vizag with entrepreneurial dreams, and how he surmounted the roadblocks enroute to the pinnacle of success. Yes, the foundation to his professional ediﬁce is laid on setbacks. They only made him stronger and more determined to take the next big step. He took them as learning experiences and bounced back, focusing on his targets. Besides imposing housing and commercial complexes, the ﬁrm has built great reputation. Standing on two strong pillars- honesty and quality of construction, his ﬁrm earned the respect of innumerable customers. Contributing his mite to his ﬁeld, he has been a pro-active member of CREDAI, National Real Estate Development Council and Kakatiya Cultural Association. Hence, his insights on construction ﬁeld and real estate, and life are well-founded, profound and hard earned. “It is hard to
EXCERPTS Cyclone effect Brought up in an agricultural family, I knew nothing about trade. Though the world of business always fascinated me, I pursued veterinary science in Bangalore. Then I joined my father in his agricultural endeavours, which I dub as a learning ﬁeld. I came to Vizag in 1994 to try my hand in businesses. However, let down by the experiences, I returned to my native village Nadipudi. I had seen nothing but only failures for almost a decade. It was the 1996 cyclone which devastated my village and crops that brought me back to the business world. I determined to move on, taking my losses in education, businesses and agriculture in my stride.
talk of ups and downs, and storms and calms of two decades in one breath. I can only offer a few glimpses,” says the realtor in his typically stoic manner.
Second innings Thus destiny brought me back to the city, this time for better prospects.
Initially, I came with the intention of taking up distribution for Continental Coffee. But it did not take off. Then, I approached my relative Mr.C.P.Rama Rao, a business tycoon, who had his ﬁngers in many pies. I was inspired by him and his accomplishments. He, in turn, introduced me to Mr.A.Ravi, who was doing well in the construction ﬁeld. Mr.Ravi and Mr.C.P.Rama Rao made me a partner in their upcoming projectLotus Plaza, nudging me into this wonderful ‘real world.’ This ﬁrst venture on VIP road, a ﬁve-storied residential complex, opened the oodgates of opportunities for me. After that, as the cliché goes, there was no looking back. In 1998, Mr.Ravi shifted to Hyderabad and I took a site from Mr.Rama Rao and went ahead with another ventureChaitri Complex.
Into real estate In the same year, we acquired land in Madhurawada and entered real estate business. Taking up projects back-toback, I successfully completed ventures in and around Vizag. My ventures are unique and carry my stamp and signature, besides my surname Chilukuri. Well-earned experience Experiences, good or bad, impart valuable lessons to us. As I climbed the ladder of success, rung by rung, I earned experience and understood that real estate is more viable and lucrative when compared to the construction ﬁeld. However, that didn’t deter me from taking up construction assignments. The twin apartment complex Suharika-I and II on Nowroji Road stands testimony to it. We have successfully completed six construction ventures and seven layouts. Dream project My extensive travel across the globe broadened my horizons and vision. With this exposure, I decided to take up a mega project which is unique and outof-the box. Moreover, it is time I gave back to this city that has welcomed me with open arms. So, I wanted my dream project to be here. I crafted a project embellished with every conceivable amenity that is required for the modern life. It is packaged so beautifully that many NRI investors from all over the world are raring to purchase plots and ats here. I joined hands with three more partners and started acquiring land for Brundavan Estates in 2005, which sprawls over 130 acres now and is developed in ten
phases. Another uniqueness of this venture is that it is VUDA’s prerogative to take private land and develop it. But here VUDA gave me land and the rare privilege of developing it. Toughest and easiest Every project comes with its own set of problems and turns out to be a different experience. The narration will run into innumerable pages, if I start dwelling on each and every one of them. Gratifying aspect I have been giving direct employment to 20 people. On an average, I give livelihood to as many as
70 workers on a daily basis. I engage the best architects, engineers and technicians. Fortunately, they all stay loyal to our ﬁrm and see my projects through with great dedication and zeal. I am proud of my team for its great commitment and professionalism. USP My personal scrutiny at every level of construction stands me in good stead. Besides using the products of best brands, I ensure that they pass through stringent lab tests. I have earned the trust of my customers, painstakingly meeting all their demands. That is my
USP. coming from a similar background, I understand the pains a common man goes through, to acquire a place of his own. So I leave no stone unturned till I see his dreams take a concrete shape. Unlike many other builders, I live in the apartments’ complex I built. Hence, I am aware of what I am offering to others. New trends We will be witnessing a boom in the high rises and gated communities. People want to live in safe clusters with amenities in proximity. The present generation is eager to own a house. They are better off and more moneyed compared
ONE LINERS Vizag real estate prospects Bright with the advent of IT industry. Demonetisation Finally, the man with accounted money is the king.
Memorable moments Every moment that saw me out of problem. Advise to aspirants Strive for quality and trust.
GST Now, with greater clarity, it is helpful.
red | feb-march 2019 | 55
Chaitri Complex (1999)
Suharika Apartments- I & II (Nowroji Road, Maharanipeta, 2004)
Challenges Cut throat competition! We meet it by maintaining our quality and brand image, and leaving our signature & stamp.
Chilukuri Gardens (Madhurawada, 2004)
Chilukuri Chandamama Colony (Desapatruni Palem, 2005)
Chilukuri Greenlands (Paradesipalem, 2005)
Chilukuri Golden Gates (Madhurawada, 2011)
Chilukuri Blossoms Paradise (2015)
Chilukuri Brundavan Estates Phase I-V Kapuluppada (2005-2013)
Chilukuri Brundavan Estates (Water Front Project Phase VI-X, Gambheeram, 2013-2019)
CSR activities Chilukuri Charitable Trust takes care of welfare activities. I have donated profusely for the development of temples, schools, panchayat, chaultries and marriage halls in and around Vizag and my native place. I educate the children of all my employees. PostHudhud, I have rendered services in the affected areas. I supported building a classroom and provided furniture to a local school. I lend support to the needy, affected by natural calamities. Future plans I shall soon be coming up with another apartment complex and one more unique layout. Personal note My parents Mr.Surya Narayana and Mrs.Suryavati brought us (my two sisters and me) with great discipline, care and love. All of us are settled in Vizag and my wife Neelima Krishna is a happy addition to our family. I have two wonderful boys. The elder one, Surya Teja, is studying Engineering in GITAM and an avid sportsperson. He wants to pursue his higher education abroad and later may join me. The younger one Sai Sampath is in 12th standard.
red | feb-march 2019 | 56
to the previous generation. Governments and banks support them with investment, giving easy loans.
CHILUKURI BRUNDAVAN ESTATES AMENITIES a)
7 acres of a centralized park with beautiful landscaping and water fountains
b) 13 acres open space c)
m) In close communion with fauna and ora n)
Children’s play area
p) Round the clock security
d) Local shopping area, banks and ATM’S e)
Jogging, walking and cycling track
Tennis, volleyball and basketball courts
g) 60’ & 40’ feet black top roads h)
Underground drainage system
Underground power distribution system
Rain water harvesting
Total layout as per Vaastu (North side river)
Tree lined avenues (thousands of owering and fruit bearing plants)
q) Path ways r)
Provision for helipad
Commercial complex (Pearl Palace)
b) Club House (Commercial) •
Mini function hall
UNIQUE PEARL PALACE RESORT Multiple Function Halls (Air-Conditioned) sprawled over 30,000 sq.ft.
Main Hall II (4500 sq.ft., ﬁrst oor)
Six Guest Rooms (second oor)
Main Hall I (7000 sq.ft., ground oor)
Gym &Indoor Games (second oor)
b) Mini Halls I & II (1300 sq.ft. each, ﬁrst oor)
Board Room (second oor)
Manduva Logili House (terrace)
By V. Sarada
ust a few moments into a conversation with
Mr.Pawan Kumar, MD, Sprint Exports Pvt
Ltd., (SEPL), and you know he means
business. It is no surprise at all that he has made it big in the world of exports in less than a decade. The sure footed Pawan has been clear in his thought and ﬁrm in step right from the childhood on two issues - a) He has to be an entrepreneur and b) He has to live in his native land. If it is passion that has driven him to trade world, it is patriotism that keeps him chained to India. This clarity spills into his speech too. Neither does he use an extra word nor does he skip a minute detail. Keeping his narrative absolutely jargon-free, precise and crisp, he walks us through the seafood export scenario in general and his own accomplishments in particular. He makes the dry technical recitation so interesting that the hour slips off in a jiffy.
The trajectory When I returned home, after obtaining an MBA degree from Halls University, London, U.K, I found a great potential in the seafood export industry. So I took the plunge, taking a processing unit on lease in Bhimavaram, the stronghold of aquaculture, in 2004. Shuttling between Vizag and Bhimavaram, I used to fulﬁll my ﬁlial and trade obligations. We started on a low key, sending just a few containers and accounting for less than Rs.5 cr turnover. We were dealing with small red | feb-march 2019 | 58
volumes till I established my own facility at Anandapuram in 2011. I bought a sick unit - Suvarna Rekha and set up my processing facility, after giving it a massive facelift. Our turnover doubled with every passing year and in 201718, we touched Rs.760 cr. Leaps and bounds It has been a great going for seafood exporters in India for the past few years. Introduction of vannamei shrimp variety has ushered in glad tidings. Andhra farmers, who are highly innovative, evolved their own technology. The phenomenal growth in volumes
saw Guntur, Krishna and East and West Godavari districts emerging as the lucrative centers. India is the largest vannamei producer and AP accounts for 60% of the vannamei produce. Bitter lesson We started our business in the domestic market in 2004. Setting up an ofﬁce in Delhi, we used to distribute seafood to J&K, Jaipur, Bhopal, Lucknow, Kanpur and Meerut. We even supplied our retailers with freezing units. Much to our chagrin, we found them switching it off in the nights to save electricity, which led to the rotting
of the shrimps. They would return the
We have our QC & QA teams
factories closure to ﬁshing villages that
consignment saying that it was highly
conducting seminars to familiarize our
are replete with people who are
perishable. That was when we decided
workforce with the latest developments.
naturally skilled and provide them
to turn our attention to exports. Perhaps
employment at their doorstep.
we were too early into the domestic
Strategy to tackle volatile market
market and hence, burnt our ﬁngers.
It is a supply-demand concept. Initially,
we were affected by the vagaries of the
We have been urging the state to make
market. But over the years, we have
a few policy changes to take the
Shrimp as an important seafood is
learnt to predict which side the wind
exports to the next level. If they are
gradually catching up. If Indian market
is blowing. Shrimp grows in tropical
enforced, we need not remain as
evolves, there is no need for us to look
conditions so market peaks between
gloriﬁed material suppliers. We can add
at foreign shores for trade prospects.
April and July. The peaks take care of
value to our product and be on par with
There are quite a few factors that are
the low demand period.
countries like China which takes raw material from us and exports it to
coming in the way. Challenges a)
Two major issues are worrisome -
mature enough to accept shrimp
a) Acquiring the labour and retaining
as a delicacy.
them, and b) A few trade barriers.
We have tied up with Akshaya Patra
However, we have adopted attractive
and have been feeding 700 kids every
welfare measures to keep our ock.
day, besides donating a vehicle to it, to
Nearly 400 employees live on the
supply food. We plan to extend this
premises. We have set up a state-of
mid-day meal scheme to all the schools
the-art kitchen to provide three meals a
around our factory. We have appointed
b) Indians are basically chicken and mutton lovers. c)
others, after value-addition.
Our market is not yet ready or
It is considered the rich man’s food, which is a misconception.
d) Consumers often go for the raw
day at subsidized costs. We take care of their health and education of their
products available in the local
children. Things have
market instead of clean seafood
changed for better
which is hygienically processed
and frozen. They don’t realise that
as the entire ﬁnancial
there is barely any cost difference.
transactions are done through banks. We
have opened 1500
We procure shrimp from farmers or
accounts and made
agents who ﬁnance the farmers. We
the bank set up an
have a 40-man team that regularly visits
ATM. Women, who
the hinterland. 25 microbiologists check
constitute 75% of our
the produce before picking it up. We
work force, are happy
have 200 acres of land dedicated to
with this facility as it
shrimp culture. But what we produce is
enables to keep a
miniscule compared to what we export.
check on their
Meeting EU standards
spending. We built
We are always geared up for any scrutiny- both at home and abroad. Our Shrimp as an important seafood is gradually extensive world tours help us catching up. If Indian market evolves, there is no need understand the varied demands of for us to look at foreign shores for trade prospects. people in terms of quality & content. We see to it that knowledge percolates to the people working at the ground level. red | feb-march 2019 | 59
a teacher, besides donating a few
computers to a school. We aid the
Except for an unfulﬁlled dream to join the Army, it has been a
deaf and dumb school and tied up
smooth sail. I took the plunge, without knowing how deep the
with Visakha Eye hospital and
waters ran. This risky adventure paid me rich dividends.
I enjoy a good social life & am an active member of Round Table Future plans
RTI 92, served as the Treasurer of AP Seafood Association for two
We have set up a 2 mega watt-solar
terms. I am the Secretary of the AP Seafood Association.
power plant. We are building a hatchery and yet another factory and want to step into the valueaddition arena in a big way. Personal note My brothers Shiv and Raj, and sister Shyamala, are closely-knit under the care of our parents Mr.Rao and Mrs.Lalitha. With my wife Bhargavi taking care of our boys, Gautham and Rohit, I can unobtrusively take
waters ran. This risky adventure paid me rich dividends.
Except for an unfulﬁlled dream to join the Army, it has been a
help the underprivileged.
smooth sail. I took the plunge, without knowing how deep the
Mahatma Gandhi Cancer Hospital to
care of my business, which involves a lot of travel.
Established in 2005 and drawing its name from the ﬁrst letters of the dynamic Gunturu brothers, Shiv Kumar, Pawan Kumar and Raj Kumar, SPRint Exports has occupied a celebrated niche in the export market.
From its humble beginnings, operating from a leased facility, it has come a long way, setting up processing facilities in Vizag and Bhimavaram.
Provides direct and indirect employment to 2000 people.
Exports substantial quantities of Vannamei, Black Tigers and Sea Caught Shrimps in various product forms like raw, PD Tailon & Off, Easy Peel, Head-on & Head Less in block and IQF packs. red | feb-march 2019 | 60
Shoot by Dhana Vijay
Has purchase centers and infrastructure facilities like ice plants spread across coast of Andhra Pradesh.
A eet of insulated trucks transport raw material. The ﬁnished product is transported in reefer containers to Visakhapatnam Port or to Chennai Port.
Enjoys the Food Safety Certiﬁcates, HACCP, FDA, EU, BRC & BAP and
Social Accountability Certiﬁcates of Walmart, Kroger, Safeway and SA8000. •
Exports to USA, European Union, Canada, South Africa, Middle East, China, Vietnam and Japan.
Its brands are Sprint Gold, Sprint Premium, Sprint Gold Premium and Cape Classic.
Supplies to famous retail chains like Kroger, Wal-mart.
are the Children’s Arena, City Central Park and Telugu Museum atop Kailasagiri. Even at the GCC, which he took over just a few months ago, he could reach the targets that in normal course would take at least two years. Pinning Dr.Baburao down to a seamless conversation turns out be rather daunting, as he gets distracted every second minute and picks up one sample or the other of the GCC products on display and breaks into a narrative, describing how it is diligently
By V. Sarada
developed and what value is added to it, making the flow of the article a bit fragmented. Quite understandably, the chat is heavily
hief Minister Chandrababu Naidu could not have chosen a
laden with GCC info. “We are officially recognized middle men
better person than Dr.T.Baburao Naidu to head Girijan
between the tribal farmers and the global market,” says he,
Cooperative Corporation Ltd (GCC). This son of the soil, who
setting the tone of the tete-a-tete.
hails from remote Dokuluru and who was educated in Paderu, rose to the position of the Vice-Chairman and Managing Director of GCC. This has to be attributed to the sheer hard work and determination of the bureaucrat who leaves his significant footprints in every arena he works. The region is already in know of his competence, caliber and innovative concepts. As the Vice-Chairman of VUDA (now VRMDA), he had gifted the region with valuable assets. Notable among them
red | feb-march 2019 | 62
His Brief The CM gave me a 2-word mantra when I took over this organization which came into being to uplift the tribal community- ‘Branding’ and ‘Marketing.’ He gave me all the freedom to reach these targets. My task is to implement his vision. I studied marketing modules of giants like Wal-Mart & Baba Ramdev and adopted a few strategies. Package perfect I learnt packaging is important. If done in the right way, the wrapper itself catches a number of eyeballs. So, I went for exquisite packaging, embellishing the wrapper with tribal art. This gives us an extra edge of promoting the native art, which has hitherto remained under wraps (pun unintended). Our packages display the tagline- Resources from tribes of Andhra Pradesh. Corporate-style outlets & marketing on wheels are other initiatives I have successfully taken up. I did my bit, by adding cosmetic value to them.
important to ensure that it generates the intended income for them. Missing link Unfortunately, we don’t have an effective mechanism to gauge how far they are utilising the facilities. A project becomes a success only when its economic cycle reaches a break-even point. Heart touching phenomenon I see the two ends of the spectrum & find the contrast stark. The voiceless, shelter-less, nutrition-less, impoverished denizens, dwelling in the remote corners, slog day in and day out to supply the most nutritious forest produce to the urban elite. My heart goes out to those emaciated and impoverished people working in our processing centres.
Unforgettable incident I selected 81 MBA tribal students, and gave them employment after getting them trained through crash courses. Youth power, unless I learnt packaging is important. If done in the right way, the channelized in the right wrapper itself catches a number of eyeballs. So, I went for direction, may exquisite packaging, embellishing the wrapper with tribal art. go astray. Our I learnt packaging is important. If done in the right way, the hamlets are full of unemployed youth. It is necessary to cap their The changes frustration before it brews into an GCC came into existence, setting unhealthy anger. three objectives to help tribals: Market their produce, provide credit facility and take up welfare activities. We have been creating many assets for the past many decades but the data of their success still alludes us. Of course, there is a perceptible improvement in their conditions. But we cannot be complacent about it. There is a lot more to traverse. Most importantly, we need to see if this improvement is sustained. For example, providing them with an asset or a facility doesn’t mean that we have eradicated poverty. It is
The Shaukar system Traditionally, the cultivators get into a pre-crop tie up with the middlemen or shaukars. This results in distress sale. But GCC now gives them 80% advance and buys the crop. Social business GCC has no hardcore commercial objective. We give market support at the risk of loss. For e.g., we bought Gumkari for Rs.108 per kg. But its value dropped in the international market. Yet, we keep up our
commitment, bearing the brunt. Slow progress This can be majorly attributed to the depletion in forest produce which is caused by climatic changes and deforestation. Impact of National Rural Employment Guarantee Act, 2005 (NREGA) is yet another factor adding to this phenomenon. NREGA aims to enhance livelihood security in rural areas by providing at least 100 days of wage employment in a financial year to every household whose members volunteer to do unskilled manual work. This is weaning the present generation from their traditional vocations. Challenges Dearth of skilled manpower is a major problem. Many of the staff of our grand old organization, are on the verge of retirement. Today’s society is dynamic, and so we need to look at a new direction. We need futuristic, innovative & new thinking. Economy Tribal economy is subsistencebased economy. The consumptionoriented economy simply lacks professionalism. It is a concern. Employment generation We are providing them opportunities at their doorstep by setting up Super Bazaars and petrol bunks. We can proudly claim that we have brought the tribal youth to earn anything between Rs.5000 to Rs.20,000 as per their qualification and caliber. Women power Women take a very proactive role in procuring the produce. We give them training in value addition centres. For example, we have more than ten derivatives like ice-cream, wine, squash and chips from jackfruit, and we train women in processing them at our centres. red | feb-march 2019 | 63
Vagaries of market One major factor that hits our profit margins is the fluctuating markets. For example, coffee, a valuable product, is guided by the inter-continental dollar exchange rate. Our strength, strategy and skill often fall flat because of the highly judgmental decisions of agencies like Indian Coffee Traders Association which checks the cup quality. They cut rate or reject stocks on flimsy reasons. They pluck moist beans and dry them on threshing floor. This results in beans gaining the soil smell. Moreover, we handle the produce brought by many farmers. They brand the entire stock as unusable even if one of the randomly tested samples emanates smell. It is tough to
stick to the quality parameters in end-to-end procedures as we have no control over the entire process. We are not with them during flowering, harvest season, drying or packaging. We enter only at the marketing stage. Five gates of checks There are five gates through which the produce goes through1)
Farmer Producersâ€™ Organisation
Coffee Board (scientific organization)
However, all these five are not properly integrated. There is indiscriminate picking of the produce. You cannot blame the farmers too as it is tough to get field hands. The workers, who complete the work in a stipulated time, hurriedly pluck beans. The governmentâ€™s efforts to create awareness and sensitise the workers are not very focused. It needs to be done on war footing.
Shoot by Dhana Vijay
Coffee story We give them an opportunity to cultivate coffee beans. They should show the results and, with each year, the profits should go up, so also their investments. That is the indication of growth. But we are not able to assess the growth scientifically. In this case the marketing linkage or price system is missing.
VOLUME OF WORK GCC entered coffee arena only three years ago. Out of 10,000 metric tons produced, in one lakh acres, we purchase 1,000 metric tons. We also market 70,000 acres cashew. We have introduced 20 products including Nala Mamidi, Amla candy, Millet and Ragi biscuits. We also got into cosmetic arena adding Honey Face Cream.
red | feb-march 2019 | 64
MORE THAN 1 LAKH MFP COLLECTORS | 90,000 COFFEE FARMERS | 45,000 CASHEW FARMERS
result of which your child will eat tons of
prescribe a wonderful appetizer, as a
eat at all. I respond quickly saying, “I will
Well, the answer is – “My child does not
from a mother about her young one?
common complaint a pediatrician gets
You may wonder, what is the most
Dr Radhakrishna Kandula, MD, DCH, MD & Chief Consultant Pediatrician, GIGGLES by OMNI RK Woman & Child Hospital & Past President IAP - AP State chapter
‘DOCTOR, MY CHILD DOES NOT EAT!’
EATERS RANTING PARENTS
Letter from Dr.RK
adequately. This is the
fact, children do eat
children eat very little. In
Many parents think that their
Parental misconception –
The common reasons are
the poor appetite of their kids?
most mothers unhappy about
no medicines. Then, why are
above complaints as there are
prescribe a medicine for the
pediatrician, don’t ask him/her to
next time you visit your
Dear readers of red Magazine,
digestion, fairness, strength,
is there a medicine for health,
there a medicine for appetite nor
joke and tell them that neither is
This is called Neophobia.
tasting over a few days.
only after 8-10 attempts of
not accept it. He will like it
it out as his taste buds do
introduced, the child spits
Whenever a new food is
more petrol in an already
– you just can not ﬁll in
the example of a petrol tank
appetite. To them, I give
unhappy about their poor
overweight children are
4) Frequently, mothers of
so they eat less.
requirements are less,
5) Lastly, a sick child will
parent follows some healthy
much to eat. It is better if the
and the child decides how
when, and what the child eats
The parent decides where,
Rules of feeding
normal and he will eat.
appetite will be back to
once the child recovers, his
obviously have poor appetite,
force-feed a child.
important is never ever
Lastly, but the most
eat by himself, but there
A child beyond 3, should
feeding at a young age.
child does not eat to
Do not show anger if the
to 30 minutes and
should be around 20
Duration of each feed
gap between each meal.
Maintain 3 to 4 hours
mouthfuls with relish and
So let them take their own
experience, even for children.
just eating energy. It is an
Remember that- Food is not
peers. Their energy
phone to distract the
Do not use TV/Cell
when compared to their
child. They are…
guidelines when feeding the
who are thin and small
There are some children
answer. But soon I bring them back to reality, saying that it is a
commonest cause in
food.” They are thrilled with my
No follow up or post operative
No side effects
Non-invasive, No trauma to skin tissue
ADVANTAGES OF THIS MACHINE ARE:
body parts); Skin whitening; Vascular therapy;
Skin lifting & tightening; Laser hair removal (All
rejuvenation; Pigmentation; Wrinkle removal;
used for the following: Freckle removal; Skin
pigmentation. This hi-tech machine can be
wrinkles and completely removes any
rejuvenates the skin by removing deep
biological engineering technology, which
of high tech optics medicine and human
E-light Technology used here is a combination
treatments related to skin and face. Also, the
non-invasive multi-functional use for different
deliver an intense, visible, broad-spectrum
required to remove most visible hair.
an average of 8–10 treatments are
‘active’ over time. For IPL treatments,
ones can be treated as they become
time, not all hair follicles are ‘active’,
Opp. Indus Hospital, KGH Down,
bring blood to the follicle. At any one
affected by the treatment. ‘Inactive’
Aarogya Health Care Pvt Ltd.
and only active hair follicles can be
CONTACT: Dr. VJ's, 4th oor, directly in the darker capillaries that
Dr. C.Vijay Kumar, MD, F.A.I.M.S:F.I.C.S (Chicago) , M.A.M.S (Vienna)
the papilla. Heat conversion occurs
bulb, heating both and destroying
until it strikes the hair shafts or the
melanin. It travels through the skin
the surface of the skin, targeting
Broad-spectrum light is applied to
Laser Hair Removal Theory
reabsorbed by body.
held, computer-controlled ashgun to
that are heated to destruction and
technology uses a high-powered, hand-
or oxyhemoglobin in blood vessels)
evaporative dry eye disease caused by meibomian gland dysfunction. The
chromophores (e.g. melanin in hair,
optometry & ophthalmology to treat
that targets speciﬁc structures and
light. The resulting light has a range
dermatologic diseases. It is used in
especially potentially damaging UV
to ﬁlter out shorter wavelengths,
pulse of light. Cutoff ﬁlters are used
damage, and thread veins) and alleviate
including photo-rejuvenation (e.g. the
THE FIRST TIME.
The salient features of this machine are its
aesthetic and therapeutic purposes,
IS PROUD TO INTRODUCE IT IN THE CITY FOR
1 time every 21-28 days. 6 times every PT
treatment of skin pigmentation, sun
used by practitioners for skin treatments for
MULTIFUNCTIONAL LASER MACHINE. DR VJS
1 time every 21-28 days. 3- 6 times every PT
between laser sessions.
1 time every 21-28 days. 3-6 times every PT
A gap of 2-4 weeks may be maintained
1 time every 21-28 days. 6 times every PT
1 time every 21-28 days. 6 times every PT
1 time every 21-40 days. 3-6 times every PT
PERIOD OF TREATMENT (PT)
COURSE OF TREATMENTS FOR A FEW OF THE PROCEDURES ARE:
before and after 2 weeks of treatment.
Don’t take any injection treatments
lotion with SPF30 when going out.
treatment for 1-2 days. Use suntan
For better results avoid sunlight after
Intense pulsed light (IPL) is a technology
SPECIAL PRECAUTIONS TO CLIENTS:
IPL LASER MACHINE IS A STATE-OF-THE ART
NEW EQUIPMENT AT
One Stop Family Store
KRISHNA REDDY Chairman
@ BHOGAPURAM LP.No: 87/2016
TOWNSHIP - II ANANDAPURAM
TOWNSHIP - II
smart township for the smart city
smart township for the smart city
N E A R C O T H AVA L A S A
LP. No: 152/2016
PREMIUM APARTHMENTS @ MADHURAWADA
TOWNSHIP - RAJAMAHENDRI LP.NO: 124/2015
HMDA |VUDA GUDA | DTCP PLOTS
GOING TURES FOR MORE DETAILS 9573222999, 7893784569, 9849593699, 92466674326
VIRGO Aug 23 – Sep 22
static to a dynamic state. Try to take a
It is better to transfer all assets from a
Sep 23 – Oct 22
solve problems as they come and do
At work, focus on a specific goal,
Oct 23 – Nov 21
will see their profits grow. If something does not work, adjust your attitude and perspective. Never admit defeatyou can win. Do your best to remain visible to others. Regarding personal relationships, don’t forget reciprocity is more important than the interests of each individual. Listen to your partner, understand, and be happy. You need to surrender and go with the flow.
AQUARIUS Jan 20 – Feb 18
LUCKY FOR YOU: PURPLE, 18
Nov 22 – Dec 21
It is a stable period, but not that positive. There is a powerful flow of vital energy and a clear vision of unfolding events. This is a good period for financial investments and assets. In business, take the bull by the horns. Employees will still benefit from a team. Take on more work in order to get a material bonus. Refocus on personal relationships and be straight forward. The situation can develop as you please, but do not rush to make a decision. The family-oriented may experience misunderstandings. Do not give up.
LUCKY FOR YOU: GOLD, 23
This is a good time for deliberate decisions and investing. Focus on technical components. Employees will experience stability & opportunities galore. Provocations are possible. Respond to the most rigid way. Men in trade may be asked to make a large investment, but don't agree to do so. All successful decisions will come directly from you. Personal relationships are likely to undergo a transition. Control your own words and actions.
LUCKY FOR YOU: ORANGE, 5
not grab at everything. Businessmen LUCKY FOR YOU: SILVER, 25
chance on a good opportunity. Promotions for employees and lifechanging activities for entrepreneurs are indicated. There will be changes in love life, even if you have been in a long-term relationship and did not plan it. Everything will turn out in your favour. You'll experience increased attention from the opposite sex. Those not in romantic relationships should take advantage of this trend.
LUCKY FOR YOU: BLUE, 1
This time will help you find yourself. Everything will be quite pragmatic and materialistic. You can count on financial bonuses and important changes. A significant change at work is possible. Businessmen, conclude large-scale and promising contracts. In personal relationships, be patient and do not rush things for the chance to meet your soul mate. If your romantic partner shows discontent, be sure to pay attention and solve the problem.
Unique experiences make you stronger. Become a leader if the situation demands. New source of income or change of job is indicted. You should be able to quickly adapt to changing circumstances. Men in trade should pay attention to personnel policies and shouldn’t hesitate to part with those you dislike. Not the best time for romance, yet you may receive fair portion of warm emotions. Pay attention to partner’s situation, if you are in a romantic relationship. Interesting proposals are likely to come your way.
CAPRICORN Dec 22 – Jan 19
LUCKY FOR YOU: RED, 15
Feb 19 – Mar 20
PISCES It is likely to be eventful. It is better to
Mar 21- Apr 19
Apr 20-May 20
May 21-Jun 20
tackle trade matters with a sober
It is a positive time. Your vigour and sociability come to the fore. Men in trade should be aware of things happening around. There is a chance of promotion for employees. Go for change of job or reorient your firm for spontaneous investments and large purchases. Pleasant outcomes await the family-oriented. The period may not be the most straightforward regarding personal relationships. Remember that others also have to live with the consequences of your decisions. Trust those with whom you feel intimate.
An amazing period, in which desires and opportunities will coincide. No efforts made will be in vain. Large-scale achievements are possible in career. Employees should pay attention to third-party projects. Working with others will help you improve your financial situation. It is better entrepreneurs entrust leadership to a responsible person. It is a great time to strengthen family ties through travel and start a long-lasting relationship. Your confidence and charisma can work wonders.
LUCKY FOR YOU: YELLOW, 22
LUCKY FOR YOU: BROWN, 10
LUCKY FOR YOU: GREEN, 9
mind. Disruption of ongoing projects indicated. Direct your energy for creative purposes. Significant but small events can help you obtain next position or better income. For entrepreneurs, this is the ideal time to hire new hands. Take hold of personal ties. Don't succumb to love traps. Never turn a blind eye to the truth just because it does not suit you. The risk of getting into a difficult situation is minimal during this period.
Jul 23 – Aug 22
Professional success complements the stable atmosphere at home. If you are an employee, do not hesitate to take up additional duties. Men in business should critically evaluate the company. Regarding love, everything will be calm. Entertainment and recreation should be given attention, but not at the expense of work. It is time to work on personal growth, but do not dwell on past issues. You may meet someone who will affect your life. At some point, feel free to give in to impulse and take a risk. Broken hearts may regain their integrity.
It is a transitional stage. Situations will push you in the right decision or you will easily find your path. You will make many important discoveries in the career. This is a good period for any informed decisions; you will succeed so long as you are aware of what you need and deal with pressing tasks. Entrepreneurs can relax and momentarily stop looking ahead to ambitious goals. On the love front, try to act with all your passion and fervor, but only if it is mutual. Maintain passion and strive for reciprocity, if you want a change.
CANCER Jun 21 – Jul 22
LUCKY FOR YOU: PEACH, 20
Significant events await you. Employees should enlist the support of leadership. Businessmen should remember allies. You are in for a new job. Work begins to take a role in your life. It is a good time for deposits and bad time for large-scale purchases. Reciprocated courtesy will stimulate romantic feelings. You must be original to succeed. A successful time, especially for personal relationships and family decisions.
LUCKY FOR YOU: PINK, 3
LUCKY FOR YOU: CHOCOLATE, 13
Ingredients of happy life Sleep quality, food timings, choice of food & daily routine for body, mind & spirit are essential. We have to ﬁnd our own lifestyle. Many gurus are available. Still I feel you should not follow a single philosophy. Study different streams and use them only after clubbing them with your own reections. Clientele Cyberabad Police Commissionerate, Symbiosis University, Shortlist IT Company, Ascent Cad Services, Naidu Fitness Academy, Balaji Scans Pvt Ltd, Kangaroo Kids Preschool and Global Electronics. I give personal training to many eminent people including CEOs, chairmen, doctors & ﬁlm personalities. Accomplishments • Internationally certiﬁed and globally accredited Yoga Trainer with E-RYT200 and YACEP certiﬁcations • Internationally certiﬁed life coach and NLP Practitioner • Ability to bring change in the police, corporate, hospital, sports and ﬁlm personalities who work in stressful conditions. Success mantra Commitment, compassion, honesty and love for what we do. Accept that we need help and have to be guided by experts in personal & professional lives. Future plans We want to support 1000 yoga teachers & want to be wellness consultant to the corporates. Employment generation is yet another goal.
AWARDS & REWARDS
Role model World famous coach, Tony Robinson & my father Mr.Joji, a man of great virtues. CSR activities •
External mentor for the community outreach group of Symbiosis Hyderabad (SIBM).
Held projects in Tree Relocation with support from VVS Lakshman, solar awareness with support from Parupalli Kashyap and iMax CEO, Ramesh Prasad.
Taken up go green initiatives.
Took part in women empowerment events in Jayalakshmi Foundation.
Member of Rotary International. I served as District Chairman for Planet Protection wing for 7 years.
Held 150+ meets, Tata projects, Veizon, Tata Tele services, etc. Took up Green Ganesha movement in and around Hyderabad. Worked with the forest department to spread awareness and support real time tree protection and supported plantation drives.
Presenter in the World Bio Diversity Conference.
Motivated poor school students to boost their conﬁdence, grades and health standards.
Engineering from Nagarjuna University. My dad Mr. Joji & mom Mrs.Annapurna served as teachers for 40 years. My wife Sandhya is too a teacher and I am blessed with a pretty child Meghana. Job profile I have worked with MNCs like Satyam, Infotech, Weston, iSpatialTec, etc. in India, Singapore and USA for 15 years as an IT professional. I was working in the Make A Difference teams (CSR Wing). I penned a song to create awareness on environmental protection which was sung by singer Suneetha & released by M.M.Keeravani. It was a hit in many schools. Unfortunately, the recession which hit the IT industry in a big way, made me quit the job. I, then, decided to dedicate 2 years to spread health & environmental awareness. My corporate experience made me realize the stress levels, and my awareness in socio-environmental issues made me take up this drive. I am a certiﬁed Life Coach from Symbiosis, NLP Certiﬁed from AUNLP, USA & Yoga from Yoga Alliance, USA. I strived to improve the Yoga and Ayurveda Academy for two years before starting my own ﬁrm.
Personal note Hailing from Vizianagaram, I studied in Maharaja College & got a degree in Mechanical
Haritha Priya Award from the PEAS organization
Environmentalist Worth Emulating award from the AP Environment Connect driven by the top ofﬁcers of Forest Academy
Two Outstanding Rotarian awards from Rotary International District 3150
Outstanding Wellness Coach award from Inspire Mumbai
Shoot by Dinakar Pamu
DISPENSES HEALTH By V. Sarada
Salient features I offer workshops on stress management and productivity building using Neuro-Linguistic Programming (NLP) tools and techniques. I hold yoga classes, offer Ayurveda, Naturopathy and Hydrotherapy services. Role of a life coach Everyone needs a coach, who can help him/her identify and pick the right lifestyle at the right time. The Guru can condition your brain & channelize your skills. Daily regimen I wake-up, warm up and do my breathing routines which keep my
energy up for the day. I nurse positive thoughts that give me courage and strength. Challenges •
The challenge and also excitement is in inspiring people to adopt India’s own pristine treasure of wealth and create a healthy nation. Yoga is not fully accepted as a serious profession. People take it as a part time service. Yoga centres are not viable.
Yoga teachers should be given permanent postings in schools. This is the best way to meet all
ike many of his ilk, Jayaprakash Nambaru, Founder and Director of JP Yoga Wellness Consulting, too set out with one mission–help people to be healthy. A motivational speaker, he travelled across 10 states, addressing more than 40,000 people, crusading for issues like garbage handling, tree relocation, green Ganesha and solar awareness. “However, it is the stress that today’s youth, especially high placed oﬃcials, undergo that made me think and has motivated me to be a trainer and take up wellness as a profession,” says JP, who takes yoga and wellness coaching sessions for doctors, corporate, police oﬃcials and students. They all admit that they are immensely beneﬁtted by JP’s knowledge and training. Here, we present the health guru who stresses that the energy you get by being a genuine person can move mountains.
the challenges that stare at us. Expansion We don’t believe in oating many yoga branches. Experts should set up their own centres. But wellness centres can be branched out, and we shall work on it. We run 1 centre in the city & work with 5 ﬁrms. Tackling failures They are lessons which tell us not to repeat unproductive tasks or approaches.
`50/FEBRUARY - MARCH 2019 - VOL. 08 | ISSUE 04 HYDERABAD
PAEDIATRICIAN GIVES A CALL
Making big in hospitality line, he learnt the ropes with great elan
Parenting is quite daunting and needs a lot of preparation, says Dr Sivaranjani
HE TAKES NEW PATH Uttam Singh proves his mettle in trade world & on cricket field
h s d i e t i r a i w a S
u uch l l A sm
LIFESTYLE PERSONALITIES CINEMA FEATURE LUXURY EVENTS REVIEWS FOOD PARTIES
hief Minister K Chandrasekhar Rao always springs surprises. His recent cabinet expansion with no presence of women and his not giving berths to KTR and Harish Rao puzzled even political pundits. However, he cleared the air by promising to induct two women ministers. One cannot doubt KCR’s intentions as he has encouraged his own daughter Kavitha, who has been doing such splendid work. Anyway, much to the delight of the women legislators, he stated, “We are back
Paediatrician Dr.Sivaranjani has
Uttam Singh is going full throttle, running two successful companies Shaswa Dimension Software Solution Pvt. Ltd. and Smartcoat India Pvt Ltd. His story can be of great inspiration to the GenX.
Manish Dayya, General Manager, Novotel Hyderabad Convention Centre & Hyderabad International Convention Centre, has managed top-notch properties with great elan. In Trade columns, he talks of his varied experiences
We have the recently-emerged star from the Allu family, Sirish on our cover. He will be seen in a very unique role in the upcoming ick ABCD. Haute captures the hero's pre-release thoughts.
to power because women voted for us in big numbers.” It has been a commendable show by KCR, who seems to have won the hearts of his cadres and common men. We congratulate the new members of the Cabinet and wish them all the best in their future endeavours.
Chandra Mouli Tippala, Publisher
No material compensation or words of condemnation can ever match the loss of valuable lives of our CRPF jawans in the Pulwama terror attack. My heart goes out to the bereaved families and I, in no uncertain terms, condemn the reprehensible attack, before I conclude my remarks.
Jayaprakash Nambaru, Founder and Director of JP Yoga Wellness Consulting, is that wellness Guru, many corporate bosses and celebrities from various walks of life, love to train under. That is not all, he is a motivational speaker and a social activist. Turn to Focus to know the man on a unique mission.
been taking child care to a higher level, by giving valuable guidelines to parents-to-be. She occupies a pride place and our Eve columns.
TAKE CARE OF HEAD; REACHING DOWN, THEY TAKE CARE OF FEET.
MINISTERS CAN BE COMPARED TO HANDS: REACHING UP, THEY
Front Ofﬁce P Moulika
Sr. Executives-Marketing M V Raju
Asst. Manager Advertising K Niranjan Jagadeeswara Reddy P Arjun
Dy. Manager Circulation Faheem Siddiqui
Dy. General Manager Corporate Affairs Selvaraj Dominic
General Manager Corporate Affairs Rajesh Babu Guntu
Printed, Published and Owned by Chandra Mouli Tippala. Printed at Kalajyothi Process Pvt. Ltd., 1-1-60/5, RTC X Roads Hyderabad - 500 020. Published at Red Publications D. No. 14-36-9, Vikas Nagar, Pedagantyada, Gajuwaka, Dist. Visakhapatnam, AP. Editor: Tippala Divya Reddy.
Publication Consultant K Raghuram Raju
Image Processing P Venkatesh
Visualizer K Shankar
Sr. Photographers Dhana Vijay Dinakar Pamu
Feature Writers Chandrika Mantri P Swarnalata
Editor-in-Chief V Sarada
Executive Director T V Vijaya Kumari
Publisher Chandra Mouli Tippala
Red GenX Red Haute Sirish has to live up to the expectations of his fans who set a high bar as he comes from the illustrious Allu family. He seems to be raising it every time he signs a new ďŹ lm. This time around, he essayed a unique role in ABCD which is hitting the screen soon.
Uttam Singh is the CEO of two companies Shaswa Dimension Software Solution Pvt. Ltd. and Smartcoat India Pvt Ltd. They keep him on his toes, yet he cannot give up his love for cricket and takes every single opportunity to wield the bat.
34 42 Red Trade Bigger the tasks, bigger the rewards. Manish Dayya, GM, Novotel Hyderabad Convention Centre & Hyderabad International Convention Centre has worked for high-end properties and tells us how he does it with such ease & elan.
Red Focus The strong willed can achieve goals, however tough the path may be. This is a known fact. Jayaprakash Nambaru, Founder & Director of JP Yoga Wellness Consulting only further reiterates this with his successful steps in more than one ďŹ eld.
NEW SNACKING SPOT Think of chaat and snacks, the ﬁrst name to cross minds is Dadu's. With strategically located outlets across the city, Dadu's has been catering to a vast audience for more than two decades. Dadu's opened up its new outlet at PNR Empire, KPHB. The event saw Anand Dadu, founder of Anand Sweets, Bengaluru as the chief guest. Crafted by a team of skilled chefs, the menu offers locally and globally inspired avours, besides Turkish specialties and gelatos. “We are conﬁdent that the new outlet will be an astounding success as we continue to stay ﬁrmly grounded to our Hyderabadi roots" said Rajesh Dadu.
A DIAMOND DEAL Manepally Jewellers, the leading brand of Telangana that has won the "India's fastest growing brand 2018," award by Asia One Business from Dr.Mohamed Omar Abdulla Balfaqeeh – Ambassador Extraordinary and Plenipotentiary in Singapore, UAE and O. L. Ameer Ajwad – Acting High Commissioner in Singapore, the Democratic Socialist Republic of Sri Lanka, launched its exclusive wedding collection Vajram. It brings diamonds in a brand new avatar into wedding jewellery. Buyers can opt for unique trinkets, created by the designers in adherence to prevailing market trends.
Mohan Chandran & Seema
Mamatha & Aarti
Vinay & Anuja THE VELVETEEN RABBIT IN CITY
Rose red | feb-march 2019 | 10
Nidhi & Ashish Thadani founded The Velveteen Rabbit which is named after Margery William’s book, in Chennai. Now, they are all set to create a stir in Hyderabad. Thadanis said, “The Velveteen Rabbit is one of Chennai’s favourite nightlife destinations and is known for exceptional quality & variety of beverages.” Cocktails have been curated by a renowned mixologist. Besides the multi-cuisine, it offers Italian, Mediterranean & fusion snacks.
The spring edition of Kamini Saraf’s Fashion Yatra, held at Taj Krishna, attracted fashionistas. She, along with the school children (supported by the Teach for Change NGO) opened the event. 60 designers showcased semiprecious & precious jewellery, designer saris, ethnic wear, garments, footwear, gems, home furnishings, decorative items and lifestyle products. The proceeds were donated to the NGO to provide educational support to government schools. Kamini said, “Fashion Yatra is organised in line with our slogan Fashion with a Conscience. 90% of the participating designers are ladies. We gave preference to young designers to showcase their products.”
Rithika & Sharath Chandrika
red | feb-march 2019 | 12
FASHION YATRA WITH A CAUSE
Dr Harbeen Arora
OOZING LUXURY The Indian Luxury Expo (TILE) 2019 edition brought 50 leading brands across 20 lifestyle segments like Aston Martin, BMW, Wilson Audio, Jaipur Watch Co, Forevermark Diamonds, Suzuki Hayabusa, Amrapali, Arttdinox, Jet Airways, Hand Painted Stories on display. Presented by Jukebox Entertainment, the expo had many events like Art, Breakfast with top CEOs and 15 global member families, speaker sessions, Horology Session, exclusive networking cocktail dinner at Taj Krishna for 250 VIPs, Fashion shows & Theatrical performance by Taher Ali Baig and stand-up comedy show. Karan Bhangay, Founder, said, "TILE is a unique platform, bringing the best in luxury to the Indian audience."
Rajitha, Arpita & Paridhi
Shalu Bhopal & Tarun Thallani
TARUN TAHILIANI ARRIVES IN A BIG WAY One name that tops the chart of the best designers in our country is Tarun Tahiliani. He has a deep-rooted association with Hyderabad and the Deccan. Taking this bond further, the ace designer launched his second store in Hyderabad at Road No 10. Dressed in black, Tarun looked all calm and was seen watching the who's who of the city ď€‚ocking the store. The new store is bigger with ready-to-wear, occasion wear, and couture beautifully displayed across three ď€‚oors. Upasana Kamineni stole the show as Tarun addressed the media.
Madhavi & Shreya
Shilpa Reddy Namratha Shriodkhar
Debbi Samia Alam Khan red | feb-march 2019 | 14
CITY POLICE’S BRILLIANT INITIATIVE
The Hyderabad city police agged off an initiative titled SH(OUT) - Sexual Harassment Out: We are listening in association with SHE Teams & Soroptimist International, where they discussed sexual harassment and urged women to speak out against it. The inaugural event held at Taj Krishna had Hyderabad Police Commissioner Anjani Kumar and Olympian P V Sindhu as chief guest and guest of honour respectively. Addl. Commissioner of Police, Crimes and SIT, Shikha Goel, who is also in-charge of the SHE Teams said that the ﬁrst event was for inuencers and key decision makers who, in turn, will be able to implement this at their workplaces.
THOTA'S ART ON DISPLAY Kalakriti Art Gallery previewed early series of works by eminent artist, Thota Vaikuntam. It showcased collective drawings & charcoals from circa1981-86 & sculpture cast at Bronze Age Sculpture Casting Foundry, London. Vaikuntam, born in Telangana, has been driven to subjects close to his roots. His controlled lines and the ﬁne strokes he executes are enthralling. The 10-day show was inaugurated at Kalakriti Art Gallery, Hyderabad.
Ashwini Narayana red | feb-march 2019 | 15
Karen & Kajiro Uchiyama
Sangeeta Reddy Rekha Reddy
FASHION PARADE It was a delight to see the who’s who of the city come down to explore and experience the three-day fashion extravaganza Trendz held at Taj Krishna. Socialite Anjani Shah, actress Anika Rao and Gazal Somaiah and various other socialites inaugurated the event. Organiser Santhi said, “Renowned fashion designers and artisans showcased an array of exquisite saris, designer apparels, jewellery, bridal wear, half saris, lehangas, accessories, home decors, kids wear, etc. from Kolkata, Mumbai, Bengaluru, Ahmedabad, Delhi, Hyderabad in 70 stalls.”
RECYCLE, REUSE & REPURPOSE
Manvi & Nikita
After attending a week-long workshop, 30 children put up a vibrant Ikebana show with the theme Recycle, Reuse & Repurpose. under the guidance of Ohryu Rekha Reddy, First Master, Ohara, Ikebana at Saptaparni. ConsulGeneral of Japan, Chennai Kojiro Uchiyama was the chief guest, Karen Uchiyama, Soumya Mishra, IPS, Hari Chandana IAS, and Shikha Goel, IPS, were the guests of honour. Certiﬁcates of participation were given to the children. Uchiyama complemented Rekha, who said, “The show, an aesthetic combinations of owers and foliage, brings about peace and joy, especially because it is put together by children. The theme recycling was chosen to make the children environment friendly.”
Manali Thakur red | feb-march 2019 | 18
Shruti lad, Aavanya & Anaira
Sunitha & Harshita
A DAY OUT FOR CHILDREN Riya & Savitha Sonal
Chandini & Vaishnavi
Lil Manhattan, a mini fashion town, exclusively for kids was held at Park Hyatt in association with Plabo, Handmade and Aditi Photography. The event saw more than 35 stalls exclusively for children for shopping, painting, playing. Stall of eatables like candies and ice-creams were also set up. The event saw more than 1000 people attending it. Lil Manhattan is the brainchild of Chandini and Vaishnavi. Vaishnavi said, â€œI always wanted to organize an event exclusively for children, as I noticed that there are not many exclusive events to entertain to children.â€?
Malvika Swetcha red | feb-march 2019 | 20
Saroj & Mahender
FOR LUX LIVING SPACES These days living spaces is all about reecting your personality and class. Meeting the new demand, M/S Navakar Granites and Marbles launched the state's ﬁrst luxury studio N'Fabustone at Gagan Pahad. Many architects and builders attended it. The collection of imported granite, marble, rare onyx, and limited edition precious and semi-precious stones impressed the guests. Sandeep Mahaveer and Nikkhil Giriya Jain, directors of N’Fabustone, were seen interacting with the guests. The directors said, "N'Fabustone is an attempt to bring luxury into the living spaces of people."
Sandeep & Payal
Nikhil & Pragya Rekha
Sushila Bakodia Tina Anvita
MEMBERS GET BEAUTY TIPS
Bina Mehta Reshma
Perfect makeup is all you need to make you look relevant and up for the occasion. Driven by this mantra and with an intention to let its members have a close look at the do's and don't's, Kakatiya Ladies Club, had Nidhi Trivedi, one of the well-known city make up artists sharing knowledge. She gave a few steps on how to get that impeccable look. The members were seen getting their doubts cleared, shedding inhibitions. They also enjoyed a lavish Thai lunch exclusively curated for the afternoon.
red | feb-march 2019 | 21
Bindu Viren & Aarti Shah
SANSKRUTI TURNS 31 Anjani Shah
Sanskruti Club celebrated its 31st anniversary. The event included a fashion show where members walked the ramp and actress Aditi Rao Hyadri was the showstopper. Second Skin curated the saris and Kishandas & Co, the jewellery. Jayesh Ranjan, IAS, Anjani Kumar, IPS, Shikha Goel, IPS & Sunil Jain, GST Commissioner were the chief guests. Chairperson, Anjani Shah said, “It is an honour to be part of this club.” Sunitha Krishnan, Karuna Gopal, Founder of Futuristic Cities, Jyoti Reddy, Founder Keys Software Solution & others were honoured.
Hiya Shah & Aashna Shah Mithali
Shalini Ramesh Patel Sabitha Reddy Indu Agarwal red | feb-march 2019 | 24
FOR THAT BEST LOOK
Vivek Bali & Nidhi Agerwal Elizabeth
Sephora, the world’s largest and best retailer continues to redeﬁne the makeup experience. Its ﬁrst store at the Forum Sujana Mall was opened by actor Nidhhi Agerwal. With its strong emphasis on makeup artistry, skin care and hair care portfolio, the brand launched its store to an amazing performance by the Sephora dance troupe. The mall visitors witnessed the foottapping and head-bobbing music, confetti and a glimpse of gorgeous Nidhhi who was seen sharing her beauty tips, hacks and favourites from Sephora with her fans and makeup enthusiasts at the store.
Shuchita & Pria Ahuja
Ishani & Riya
MAHAVIR AUTO ENTHRALLS CLIENTS Mahavir Auto deﬁnitely knows how to engage its clients as it organized a fun cook-off event Culinary Star Chef at The Culinary Lounge, Jubilee Hills. More than 30 clients participated in the event and had a great time relishing cocktails and feasting on a sumptuous dinner. The live saxophone performance by George Hull was enthralling. An all new C-Class was also kept on display, exclusively for the customers. Overall, it was a unique experience of great food, mesmerizing music and a stunning view of the C- class.
red | feb-march 2019 | 26
CARS ars are prized possessions that reflect the
cleaning, body polish, anti-term
money-saving deals- 10% off
personality of the owners. Owning a car is
coatings, AC cleaning, etc. In
on a wash, 15% off on interior
just one part of a big responsibility and
addition to pampering your car
cleaning and 20% off on
maintaining it is no mean feat. However, car-lovers in
as you shop, they offer to pick
polishing. Moreover, they
the city out there- need not fret any more as Amigo
and drop it (within a radius of
provide annual packages,
Autospa is at your service to keep your car healthy
5 km) and even provide
loyalty points and much more.
and shining. Driven by a passion towards cars & with
services at your doorstep.
So now, you donâ€™t need to take
an aim to provide top-notch services at affordable
time out to give your car that
rates, M.S.Dhheeraj started this unique outlet. Since
Good news for first-time visitors
special treatment- just go
its inception, this car servicing center has been
too as Amigo offers many
shopping at Metro!
providing complete car care and detailing services. After a successful experience at their Ayappa Society outlet, the brand opened its franchise inside Metro wholesale, Suchitra Circle. Owned by Sumanth Mahapatra and Fareed Lalani, this service center offers Express AutoSpa for a car wash, interior
Amigo AutoSpa is the cityâ€™s top-rated facility with 4.9* user rating on Google.
USP: They are a technology company using mobile apps for customer convenience.
They provide services at doorstep.
They give international quality services at affordable prices.
Their top rating is the result of top-notch quality and customer satisfaction that they provide.
They are also eco-friendly.
red | feb-march 2019 | 28
Timings: 10:00am to 9:00pm Contact: 9381598016
k l a W b a F Ou t
Located at Road No.36, Jubilee Hills, this 3,300 sq.ft. studio allows clients to move around unhindered to touch, feel and experience the products displayed in a beautifully designed space. It is sophisticated, vibrant, elegant, without being over the top and oh-so-welcoming.
ired of mall hopping? In search for stylish and trendy clothes that don’t break your bank balance? Well, then fashionistas, head to Jazzy Apparel. Trust us when we say that it is not just a boutique; it’s a fashion haven for the ever-growing tribe of style followers who want more for their money.
Owner and designer Akshitha Reddy says, “We offer an impressive array of unconventional and eye-catching outfits. Check out our exquisite party wear collection of jumpsuits, skirts, lehengas and frocks for girls. For ladies, we offer an extensive range of kurtis for office wear, gowns, western dresses, skirts, tops, lehengas for brides & bridesmaids, maxis and jumpsuits.” The price of kurtis starts from Rs.2000, lehengas - Rs.15,000 & kidswear- Rs.1,000. USP? “Each piece is exclusive and
your size and provide that ‘perfect’ fit. Moreover, customization is our forte. In fact, we even customize western dresses and cocktail gowns as per the client’s budget and requirements. We keep replenishing the stock every now and then.” You can also be assured of speedy service as they have a team of 20 well-experienced members. Customer response? “It’s been a year since the launch and you will be surprised to know that there has never been a dull day. Yes, the store is always buzzing with customers. Once you walk-in, you cannot walkout empty handed. Our delivery on time service makes us the mostpreferred outlet in town.” So ladies, you now know where to pit-stop for that wardrobe change!
exquisite. We have only free sizes which can easily be altered to suit
Timings: 10:30am to 7:30pm | Contact: 9118223456 | Instagram Id: @jazzy.apparel red | feb-march 2019 | 29
be the ENVY
f you can’t decide on what to wear for that after-office party, a family dinner or a grand wedding, stick with the evergreen favouritesaris. Let’s admit, you just can’t go wrong with it. Elegant and classy, this six yard attire has been in style! Wondering where to scout for that ‘head-turning’ sari? Simple, Teja Sarees.
of the PARTY
help of the shop assistant for guidance).
with justified pride and flashing a very happy smile. USP? “That would be customization. But we don’t replicate. Customers can interact with our in-house experienced tailors and specify their preferred cut and style. Moreover, you will fall in love with the attractive patterns and frames, colour combinations and intricate embroideries.”
Why? Well, the quality of the fabric and finesse has placed this facility on the top in the city and in the forefront in Telangana.
Designer-cum-owner Naga Teja Pavuluri said, “We stock an exquisite and exhaustive collection of saris (synthetic, kanjeevaram, banarasi, uppada pattu, chiffon, silk, georgette, etc.), half-saris, designer gowns and blouses for ladies. We recently launched our menswear (dhoti kurtas, sherwanis, kurta pyjamas, Indowesterns, etc.) line and kidswear (pattu pavadas, half-saris, gowns, kurta pyjamas, dhoti kurtas, etc.). All of this at an affordable price range!”
It is not just all about saris. It could be a dream wedding ensemble or an Indo-western outfit or a one-piece designer gown; whatever it is, this store offers you a one-stop solution and does it with a lot of panache. Located at Sardar Patel Nagar, KPHB Main Road, Kukatpally, this state-of-the-art outlet, sprawled over 1200 sq.ft., will have you browsing through its rows of brilliantly hued attires for hours (Don’t hesitate to ask for the
“Our unique and impeccable Sampradaya collection of Kanjeevaram-Ikkat infused half-saris are the most sought after and must-haves in your wardrobe. This is the 6th series that we curated, and you will be surprised to know the entire collection has been sold out,” she says, brimming
red | feb-march 2019 | 30
Customer response? “It has been overwhelming! We witness nearly 50 footfalls every day. To meet this brilliant response, we now plan to shift base to Banjara Hills.”
Timings: 10:30am to 8:00pm (Monday to Saturday), 11:00am to 7:00pm (Sunday) Contact: 8341382382
ood and travel are soul
the outdoor seating looks refreshing with multicoloured
special cake. The breads are
stirring. What if you got
flags. Right from the design of the menu card to the
made in-house for that fresh
a twin experience under
cookie jars (jars on cycle), everything reminds you of
and yummy taste.
one roof? Wondering how and
travel, travel and travel. Since the facility is spacious
where? Simple: visit Enchanté Café & Confectionery in Film
Coming to the food, the menu is extensive and
and centrally located, it is a
Nagar, Jubilee Hills. A common
everything looks tempting. The cafe serves delicious
perfect gathering spot for all
love for good food led friends
pizzas, pasta, burgers and spicy evening snacks that
age groups. On a personal
Deepa, Badal & Mahesh to start
blend with their beverages that range from shakes to
note, this place looks magical
this cafe. Wrapping this love in
hot tea and coffee. For all those who have a sweet
after sunset, making it apt for
a travel theme was Deepa’s
tooth, you must try their cheesecakes and Enchante
those who wish to have a simple, cozy dinner. The staff
daughter Muskaan's idea.
is hospitable and ever-smiling. Lavishly spread over 6500sq.ft., this café boasts of a well laid
So, what are you waiting for?
indoor and outdoor seating
Call your gang and make
space. As the indoor setup
takes you through a travel experience with paintings of various places across the globe like Bali, Dubai, etc.,
Timings: 11:00am to 11:00pm | Contact: 9573463390 red | feb-march 2019 | 32
No stone remains unturned
he approach to designing living spaces has gone for a paradigm shift. With innovation backing the change, designing living spaces are now more about showcasing your taste and style. Complementing this change is N’Fabustone, Telangana’s first luxury studio by Navakar at Gagan Pahad. M/S Navakar Granites and Marbles started by Mahendra Kummar needs no introduction. With over 23 years of industry experience, Navakar has garnered a market niche catering to huge projects. However, with Telangana growing in leaps and bounds in the infrastructure, it seemed like a perfect timing to launch N’Fabustone that deals in imported granite, marble, rare onyx and limited edition of precious and semi-precious stones. Out of sprawling 50000 sq.ft.,
nearly 10000 sq.ft. is carved out for the studio and the rest is the backyard, holding the inventory. This store caters to architects, interior designers and direct consumers. Under the guidance of Sandeep Mahaveer and Nikkhil Giriya Jain, Directors, N’Fabustone promises the best stones from across the world. The studio is set up with an objective to show how these stones add luxury to the living spaces. It is perfectly designed to highlight the features of these precious stones when used. Considering that all the stones are imported and one of its kinds, the team at N’Fabustone ensures all the visitors are taken for an informative tour in which they are given the details of the different stones. The staff, based on the client's requirement, advise him/her on which stone to choose and which one suits the budget. Driven by the belief that customer satisfaction is the key to the success of business, N’Fabustone even provides door delivery of the material depending on the client’s timeline.
Timings: 10:00am to 7:00pm Contact: 9550012345
red | feb-march 2019 | 33
S ION S S FE
N CO T ES ik dr
llu Sirish doesn’t crave for stardom, he craves for excellence. His dedication to his craft and love for his profession helped him create a niche for himself. He is as grounded as his characters but he has one thing that’s most required but least emphasised – a knack for
mastering the roles he plays. This self-effacing star is just six years old in his career but has managed to make each year count with his stellar performances. “I want to focus on my work and keep doing what I’m in love with, which is acting. I chased my dream, worked hard for it and now I am living it,” says the bankable and versatile actor. In conversation with this powerhouse performer who aims at setting higher benchmarks with every ﬁlm. red | feb-march 2019 | 34
Mackup Artist: Sonika Priya
Brands: Diesel and Moschino | Hari Stylist: Akshay Sannayila
ON H HIS
Photography: Irfan Intekhab | Styling: Harmann Kaur
u l l A
LATEST BUZZ Take on great response to ABCD: American-Born Confused Desi On cloud 9! I have given my heart and soul to it. I wanted to play a fulledged entertainer with action, comedy & romantic scenes & I am grateful I got that opportunity. Take on original Malayalam film. I loved and felt I was watching my own story as I have been through similar situations that the character went through. Usually I don’t prefer remakes but with ABCD I made that exception, and I hope it pays off. What made you say ‘yes’ to it? I could easily relate to the character! He is a spoilt brat with a happy-golucky attitude. His approach to life is chilled out. I wanted to do a fun and frolic ﬁlm since my previous outing Okka Kshanam was quite intense. Tell us about your character He is born & brought up in the US. His parents feel that his spending habits are out of control. But he doesn’t understand their concerns and feels that he is entitled to that lifestyle. Later on how he reforms, forms the crux of the story. Any scenes you improvised? All 65 scenes! Yes, I improvise quite a lot- while rehearsing my lines with co-stars or somewhere in the take where I feel that adding something might help up the ante.
On debut director Sanjeev Reddy It was a wonderful experience. He handled the subject with élan. I am grateful that he could project me in an unconventional manner.
FORTE On working with Rushkar Dhillon We didn’t interact much as we shot together for only 20 days. But I must admit that she is an out and out professional and brilliant at her craft. Role prep work Whenever I take a role, I take two separate sheets. On one I write my similarities with the character and on the other, dissimilarities. When I did that for ABCD, I found that I lacked the typical accent. I learnt how ABCDs communicate. Upcoming projects I have not signed anything, but I am listening to many stories. My next ﬁlm, hopefully, will be announced after the release of ABCD. REWIND Did you aspire to be an actor? No. I wanted to be a ﬁlmmaker. In fact, I studied ﬁlmmaking at New York Film Academy in 2006. Acting just happened. Whenever I would write scenes, I would only visualize myself playing the role. So, I gave it a shot. I consulted my family and they encouraged me to go for it. Your foray into the industry I feel fortunate that I hail from a ﬁlm
I GIVE MY INPUTS AT THE STORY NARRATION LEVEL BUT 100% SURRENDER TO THE DIRECTOR WHEN IT COMES TO THE PERFORMANCE.
family. I got that much-needed guidance and support. Prakash Raj, a family friend, knew I wanted to be an actor and offered me a role in Gouravam and I instantly said yes. That’s that!
What makes you say yes or no to a script? A big no-no to something that has already been attempted, which is not interesting and where I can immediately guess the next scene! Yes to a story that is either unique or entertaining or both. Your motivation Creative satisfaction i.e. the ability to entertain the audience! If they return home content, its mission accomplished for me! How do you remain positive and focused? I have always been an optimistic person. Undoubtedly, there are times when I am in my blues but I bounce back. I am grateful to my friends for that pep talk and my support staff that always pushes me to give my best. Biggest accomplishment As an actor, nothing as such. As an entertainer, hosting stage shows! It’s a live performance with no takes, that too in front of a whooping crowd of more than 5000 people. Besides, the jokes need to have their impact.
UP AND CLOSE Do you get to be home often? I am at home quite a bit. I used to party a lot, now it’s just home, gym and ofﬁce. On dealing with trolls Like anybody else- ignore them and focus on my work. The real Allu Sirish Has a split personality. One part is jovial, happy go lucky and easy going; other is deep thinker, philosophical and introvert. Are you picking films randomly? I want to do more commercial ﬁlms which are entertainment oriented with lots of singing, dancing, action, comedy and of course, a good story. Fitness regimen Diet! Unfortunately, adhering to healthy food is something I am not good at. I follow it for two months and cheat for 15 days. However, I love to work out. No motivation required here.
MY ABILITY TO CORRECT MYSELF, GET BETTER WITH EACH ROLE AND KEEP MOVING AHEAD ARE MY STRENGTHS
Is there a vulnerable side to you? Only my girlfriend can see that. I don’t like to show that side of mine to anyone. Last film you watched Uri. I loved it since I am a die-hard patriot. I am glad that we are doing more patriotism-driven ﬁlms. Your take on Nepotism and #metoo #metoo- I am glad it happened. Men need to understand that it’s not okay to abuse their position of power. And that the general attitude towards women should be changed. Nepotism- I didn’t choose to be born in this family. It also goes without saying that most children are largely inuenced by their parents. I decided to join my family’s profession and I followed in my grandfather, uncle and brother’s footsteps. red | feb-march 2019 | 36
Message for your fans I hope to entertain you guys more and more. Do good and never hurt anyone. Remember: ask not what your country can do for you—ask what you can do for your country!
Weird habit I keep pulling my hair
Scariest thing ever done Sky jump in Macau
Nickname that annoys you... Siri, especially after Apple named its intelligent assistant that!
Street food that makes your day Dahi puri
Worst pickup line Oh, so you are Allu Arjun’s brother?
First celebrity crush Divya Bharti If your life had a soundtrack, your title track would be I am a travelling soldier… Dine out, order in, or cook a meal on weekends? Dine out Party till dawn or wake up for yoga at dawn? Party till dawn but occasionally. Biggest turn off Lies Last time you were scolded by your parents A few days back for not giving marriage a thought Change about yourself Metabolism Funniest thing you read about yourself That I was engaged which was obviously not true. I wasn’t even seeing anyone at that time Biggest shopping mistake Buy a lot of things in haste & regret Directors you want to work with Sukumar, Murugadoss, Trivikram Ideal romantic getaway Bengaluru Weakness I have a low attention span
HOST By Swarnalata Pothapragada
orn and brought up in a family
full of people involved with
h o s p i t a l i t y i n d u s t r y, h e
naturally developed love for this ﬁeld. Topping this strong trait is his personal interest to foray into the hospitality industry. His profession has become his passion. He may be a taskmaster at work but he is a traveler at heart who loves experiencing as much as he loves creating one. In conversation with Manish Dayya, General Manager, Novotel Hyderabad Convention Centre & Hyderabad International Convention Centre) about what it needs to create an experience for people.
Genesis Though I was born in Jodhpur, I have spent most of my life in Goa. I studied at the Institute of Hotel Management, Catering Technology and Applied Nutrition, Goa. This helped me earn knowledge of the hospitality space. I am aware of interesting opportunities it offers. The dynamic changes trending interested me signiﬁcantly and led me to choose this profession. I am fortunate to work with big hotels like Marriott, Taj & Lemon Tree Hotels. A new beginning My journey with AccorHotels began in 2013 as the GM of Novotel Goa Resort and Spa and Novotel Goa red | feb-march 2019 | 38
Shrem Hotel. Later, I managed the operations of Mercure Lavasa and Lavasa International Convention Centre as the Area GM. Prior to joining the dual property in Hyderabad and continuing my allegiance with the parent brand, I was the GM for Novotel Mumbai Juhu Beach.
phases and went on for a long time, without affecting operations and posing no hindrance to previously committed business. The property, holding its own legacy of being one of South Asia’s most renowned MICE venue, has helped me gain valuable experience.
The Hyderabad connect After completing six years of service in AccorHotels, is I got the pleasure of joining the team at Novotel Hyderabad Convention Centre and Hyderabad International Convention Centre in Sept 2018. I joined it at a crucial juncture when it was getting refurbished. The process continued in
Milestones All 288 rooms wear brand new look and we have a fresh product to offer our patrons. Among many of our recent achievements is the new outlet. It is named as Food Exchange. This contemporary, casual restaurant concept not only addresses the diversity of the markets, but also
meets the expectations of our guests who
understanding of this unique business
their immediate bookings. Keeping
seek multi-cuisine food and a good range
mix. The Mumbai assignment with
guests engaged, taking their real-time
of beverages. We have received positive
Novotel Juhu Beach was another
feedback, and understanding their
feedback from our guests over the new
milestone; managing one of the busiest
preferences helped us in bettering their
avors at the outlet, and this in itself is a
FIT and corporate driven hotel in the
experiences. Another rapidly blooming
great achievement. We have changed
area with equal inow from MICE and
trend is that of destination weddings,
‘The Bar’ to offer a trendy and hip vibe
social segment. This gave me a
tailor-made events which have a
from its previously existing lounge
different perspective of the business
speciﬁc and niche requirement. There
ambiance. On the MICE front, Hyderabad
and guest requirements. All these roles
is a need for a spacious and a well-
International Convention Centre is the
have helped me hone my skills and
largest pillar-free main venue. This venue
have been good preparation for my
can be adjusted to suit meets of any
current role where this huge complex
magnitude multiple - small or big. The
caters to every segment of the trade.
The brands are also very focused on their Loyalty Programs. They have been
property has become an unforgettable destination for extravagant weddings with
Winds of change
there since long but now they are
a guest list as high as 6000+.
There has been a paradigm shift in the
extensively adapting the trending travel
hospitality industry over the years but
patterns and changing guest needs.
one thing that has remained the same
AccorHotels Loyalty programme offers
Hospitality is a highly dynamic industry
is being ‘guest-centric’. All innovations
multiple beneﬁts, and not only to
and employee turnover is one of the
and trends revolve around the guest’s
individual guests but to meeting
biggest challenges. Novotel Hyderabad Convention Centre and HICC attract a large number of MICE and business travelers. For us, one of the major challenges is sourcing skilled employees and retaining them. Both international and national visitors traveling for MICE events have a speciﬁc set of requirements as they come for different kinds of events. To serve these guests to their satisfaction, stay and
THERE HAS BEEN A PARADIGM SHIFT IN THE
HOSPITALITY INDUSTRY OVER THE YEARS BUT
ONE THING THAT HAS REMAINED THE SAME
IS ITS BEING ‘GUEST-CENTRIC’.
Shoot by Dinakar Pamu
need a good understanding and a greater skill set of employees. Hence, to bring such talent and train convenience and requirements. On the
planners and organizers. Where Le Club
technological front, brand websites
Accor Hotels provides added beneﬁts
The lessons learned
have been the main focus for direct
and upgrades to the individual guests,
Since 2013, when I joined the group, the
bookings providing signiﬁcant
Le Club Meeting Planner is totally
journey has been amazing. From the very
advantages. This helps us in reaching
focused on MICE traveler.
ﬁrst dual hotel in the leisure market of
out to larger audiences with different
Goa, featuring 2nd largest MICE space in
purposes of travel and makes us easily
the city, to managing the distinct dual
accessible. One can notice that guests
property of the convention centre and
prefer websites, mobile applications
hotel in Lavasa, have given me a good
and online channels like OTAs to do
them as per our standards is imperative.
red | feb-march 2019 | 39
keep guests engaged and meet the requirements of this dynamic segment. Weddings today are larger than life and the property is just the ideal destination for magniﬁcent and dreamy weddings.
In addition to this AccorPlus programme has a range of exclusive dining offers for the members. For a property like ours with four dining outlets and the largest convention center, these programmes are important
We feel sustainable travel is also a very important segment that will see an upward surge. Through our several green initiatives under AccorHotels sustainability development programme -Planet 21, we involve customers, innovate with partners and work with local communities to create a better environment .
and they help us reward our guests with many value add-ons. Industry forecast In the hospitality industry, the evolution of digitalization has immensely reduced the gaps between the audience & service providers. Be it technological advances or the hospitality services, we are leveraging the digital evolution and will continue to do so. In sync with this dimension, the hospitality brands are also focused on increasing their share from all online platforms with an essential presence in brand websites, online travel partners,
,, WE HOSTED 1400 EVENTS IN THE YEAR 2018 AND LOOK FORWARD TO GROWING BY INCREASING VISIBILITY AND FOOTPRINTS IN NATIONAL AND INTERNATIONAL MICE MARKETS.
social media and more. This helps us reach larger audiences and makes us easily accessible. On the other hand, there are a lot of opportunities for travelers as various brands and options are available. Expectations of our guests continue to grow, leading to competition among brands. Hotels should be ready to meet these expectations and the changing requirements. Novotel vision We constantly enhance our current amenities and ensure they match global standards. Since we not only compete with other hotels and cities but also with global MICE venues, a strong presence in the global market is imperative. With participation in international road red | feb-march 2019 | 40
shows, MICE fairs-hosted buyer programmes, we are expanding our presence on relevant digital networks. For that we organize media FAMs for global media support and enhance PR and take up dedicated digital campaigns. ‘Hyderabad Convention Visitor Bureau’ (HCVB) the only cityspeciﬁc convention bureau, works towards promoting and bringing MICE events. We ensure our presence in their campaigns by being part of their network and efforts to promote India and Hyderabad in the global MICE industry. We hosted 1400 events in the year 2018 and look forward to growing by increasing visibility and footprints in national and international MICE markets. Future plans With new offerings, we strategize to continue the service legacy that goes beyond a decade. We shall continue to introduce upgrades to our current facilities and ensure they match global standards,
Women at work Today, there is an upward surge of women working in the hospitality industry. At our esteemed dual property, we are constantly ensuring that women co-workers are given equal opportunities. We also offer numerous internal mobility chances with the AccorHotels brand network leading to a diverse workforce. I have witnessed women in my family, excel in the hospitality industry, and this always remains as reminder for me to promote, and encourage women across different levels of hierarchy. Words of wisdom Interpersonal skills are important in the hospitality industry. Teamwork and exibility are required qualities that help people to succeed. One should be honest and put in sincere efforts while accepting the demands of the industry. Considering the dynamic human-driven nature, an individual should embrace every opportunity of learning. It is always important to be optimistic and happy. This will certainly reect in whatever you do.
r. U t t a m S i n g h i s a
dynamic and cautious
invests his energy and efforts in more than one concern. With his ﬁngers in two giant pies, Shaswa Dimension Software Solution Pvt. Ltd. and Smartcoat India Pvt Ltd., and being the CEO of both the companies, this dreamer and visionary keeps raising the bar for himself. However, it is not all work and no play for this extremely busy entrepreneur. He follows his second interest- cricket with equal ardor. He just doesn’t want to be out of touch with digital marketing which is his passion. In a long distance interview, he gives an account of his accomplishments.
MULTITASKING By V. Sarada EXCERPTS
values of life, relations, money and career. Uday runs an electronics Genesis ﬁrm & Chaitanya is happily married I am an out & out Hyderabadi. My and settled in the US. My parents father Mr.Rajender Singh, a Class A made me highly independent and contractor, is digniﬁed and stoic self reliant right from an early age, and known as a man of principles. sending me off to boarding school. My mother Mrs.Ganga Rani is a Though that took me away from wonderful homemaker and devoted home, it imparted many valuable all her time in raising my brother lessons. I emerged stronger and Uday Singh, sister Chaitanya & me. ready to face the world and any It is my mother who taught us the challenge life throws at me. red | feb-march 2019 | 42
Education I got MBA degree from Osmania University and went to the topnotch and reputed Mudra School of Branding, Ahmedabad, for my post-graduation. I am a Google Certiﬁed and Professional Digital Marketer, and currently pursuing LLB from Osmania University. Turning point The desire to be an entrepreneur remained latent in my mind all through, but I certainly did not set out with that aspiration in my early days of career. However, one
unexpected incident made me take this path. Initially, I handled various positions in MNCs and domestic property development (real estate) companies. I used to multi-task, handling key and crucial portfolios like marketing, sales, branding & digital media. During my last assignment with a property development ﬁrm, I proved my mettle by handling a tough and unsaleable project. Putting all my best efforts into it, I sold nearly 60% of the project within a short span of time. Even my promoters were happy with the results. But in a sudden turn of the events and to my utter disbelief, my promoter shifted me to another project without assigning any reason. That made me think. How could one change my role, shooting off one e-mail, without even specifying the reason? I felt that all that hard work I put in 24x7 without even taking a break on Sundays & sacriﬁcing my family time, was ill used. I resigned and started thinking of oating my own venture. Thus began my entrepreneurial journey. It is said many good things spring from bad beginnings. Perhaps, that is what happened with me.
pure digital marketing company. My expertise in the real estate ﬁeld helped and gave me a good head start. I also gratefully acknowledge my family for rendering unstinting support to me in my business endeavours. Follow up My second company Smartcoat India Pvt Ltd is the ﬁrst of its kind to offer nano technology products in India. Established in 2017, it is headquartered in Hyderabad. We have already introduced a consumer product -ARMOR8, an all surface anti-germs nano spray to the market. This spray gives 30 days protection. Secondly, we also offer Smartcoat, anti-bacterial, anti-fungal and VOC removal nano spray, which is an institutional product with the longevity of one year. It can be safely applied in hospitals, IT spaces, baby care centers and F&B units. I have a few plans afoot to introduce some innovative technologies in
,, I CAME HERE AFTER DOING MY HOMEWORK THOROUGHLY AND ABSOLUTELY PREPARED. I WALKED IN WITH MY EYES FULLY OPEN AND WITH TOTAL KNOWLEDGE OF WHAT I WAS IN FOR.
the automobile industry and interesting food supplements in the Indian market. Multitasking I came here after doing my homework thoroughly and absolutely prepared. I walked in with my eyes fully open and with total knowledge of what I was in for. Multi-tasking is a way of life for me. Here again, I must credit it to my early training in the companies I worked. I always handled one too many portfolios. This came handy now when I have to deal with humongous volume of work in businesses. In fact, I am an incurable workaholic and I enjoy these tight schedules & back to back projects. Best advice I listen to everyone but follow only my gut feeling. Advicesgood or bad- come from all quarters but at the end of the day one should be smart enough to realize what is good for his/her life and business. Competition The size of digital market is humongous and each one of us has his/her piece of cake. I need not fret over any rivalry in the ﬁeld. When it comes to the second venture, nano products are innovative & they are the ﬁrst of their kind in India. Hence, I don’t foresee any competition in near future. Having said that, I must admit competition is welcome as it keeps the players on their toes.
Ventures My passion for digital marketing made me oat my ﬁrst software ﬁrm in March 2015. Moreover, I wanted my wife Sharadha Thakur, who has an MCA degree, to be involved in my business. I decided to make my venture unique, both in product and service. The name Shaswa is a derivative from my wife’s name. I gave it an appropriate tagline- A New Dimension to Innovation. Shaswa Dimension Software Solution Pvt. Ltd. is a
Challenges Retaining a client is tough in the digital marketing. But I am in luck here too. My retention rate is very high as only a few clients slipped out of my hand.
Shoot by Dinakar Pamu
red | feb-march 2019 | 43
Employee motivation I give total freedom to my employees. CSR activities We plan to lend support to ﬁve orphans every year and fund their schooling. Future plans I want to penetrate markets outside Telangana and go pan India.
and whenever I get time
5:30am to 6:00am- Yoga
Advice to aspirants Don’t wait for an opportunity, create one
6:00am to 7:00am- Gym 7:00am to 8:30am- Get set, go to ofﬁce
Best compliment I am always inundated with compliments Failures I treat failures as a learning curves for the success ahead.
OFF THE CUFF Activities Yoga and meditation are my stress busters. I play cricket during weekends
Success mantra Hard work and dedication Any regrets I wanted to make a career in cricket but lacked family support A LEAF OUT OF HIS DAIRY
10:00am to 1:00pm- Work, meetings and interacting with clients 1:00pm to 1:30pm- Lunch break 2:00pm to 7:00 pm- Meeting the clients, discussion with staff 9:00pm- Dinner 10:00pm to 10:30pm- Planning for next day’s work 11:00pm- Off to bed with new dreams that come true the next morning
5:00am to 5:30am-Wake up and warm-up
(6 years). Her enchanting smile gives me the strength to take that giant leap forward in whatever I do.
he plays whenever he gets time. He is very particular about his dressing and his belongings. He is crazy about watch brands.
HER FAVOURITES Film - Vivah | Colour Yellow Food - Chicken | Drink – Ice Gola Restaurant – Reshmi Dhaba, Secunderabad Attire - Sari Holiday spot – Any wildlife spots SHE IS MY LUCKY CHARM: UTTAM Ours is a traditionally arranged marriage. That made our lives more exciting as we discovered each other after tying the knot. I love her simplicity. She is the lucky charm in my life and business journey too. She is a valuable partner in my business. As the Director of Shaswa Dimension Software Solution Pvt. Ltd., she worked diligently to shape the company and scripted its success story. She is a wonderful mother to my two beautiful daughters Rishika (8 years) and Tanvika red | feb-march 2019 | 44
Pass time - Sleeping HE IS GENTLE AND LOVING: SHARADHA The most attractive aspect of his personality is his honesty. He never hurts anyone with his words or deeds. I am pleasantly surprised to see his passion for cricket, which
HIS FAVOURITES Film - Border Actor – Hrithik Roshan Actress – Mamata Kulkarni Colour – Navy Blue Food – Country Chicken Drink – Lassi Restaurant – Mamaji ka Dhaba Attire – Both formals and casuals Holiday spot - Singapore Pass time - Cricket
‘CHILDREN NEED GENTLE
NURTURING’ By V Sarada | Shoot by Dinakar Pamu
hildren are happiest when nurtured by instinct and natural cues,” says Dr.Sivaranjani Santosh, a renowned pediatrician, deﬁning the child care in her
own inimitable style. She certainly is not one of those doctors who restrict their lives to home and hospital. A committed social activist, Sivaranjani strives to create awareness over healthcare. This uniqueness reﬂects in her motivational talks and her book- Baby and Child Care. The book is a must-have at the bedside for young parents. A proliﬁc writer, she contributes to educative columns of newspapers. Her passion for preventive paediatrics and parent education earned her wide applause and a strong patient base. EXCERPTS The genesis My mother, Mrs.Laxmi Devi, is a Carnatic music exponent and father, Dr.Ramaprasad, is a physician. My schooling was done in Vijayawada. I stood ﬁrst in the state in my 10th class and state 3rd in under 15 chess championship, and represented the state at national level. I won an essay contest at national level when I was in 7th standard. The topic was “Children’s role in the family”. My unconventional ideas, advocating children’s involvement in decision making red | feb-march 2019 | 46
seemed to have immensely impressed the judges Inspiration My mother, who encourages me in all my activities, is inspiration. I always wanted to become a doctor. I went to JIPMER, bagging 3rd position in the all India entrance examination it conducted. I started working as a fulledged paediatrician in Pondicherry. Later, we moved to Chandigarh where my husband, Dr.Santosh, studied Endocrinology in PGIMER. Motherhood Our daughter, Aditi was born
Displaying her organizing acumen, she successfully organised many Continuing Medical Education (CME) sessions. The articulate doctor, in a long distance interview, talks of her noble mission and her journey.
during this period. I took 2 years break. Despite being a paediatrician, I used to be confused about certain basic baby care related concerns. My motherhood has been a learning experience and it continues to be so. It also gave me an opportunity to pen my book. Hyderabad call Once we moved to Hyderabad, I joined Apollo Hospitals and later, The Birth Place. I have started practising the art of guiding new parents about Baby Care, First Aid and Preventive Paediatrics. I started
holding classes for ‘would be parents’. I could guide 95% of mothers to exclusively breast feed their babies. Magna Pediatrics Now, I am in a comfortable position, practising at my clinic, Magna Pediatrics. I admit sick kids at Rainbow Hospitals. My focus now is on raising First Aid awareness. I take classes on First Aid & Cardiopulmonary resuscitation. My YouTube channel, Dr.Sivaranjani ’s Easy Health, imparts life saving skills & ﬁrst aid knowledge. Celebrities like Nani, Prakash Raj, Adi, Jagapathi Babu, Ravi and Allari Naresh have endorsed my efforts and asked their followers to subscribe to this channel as ﬁrst aid is a must for all of us. Communicating with babies who cannot talk Babies do communicate. They cry when in pain. They localise the pain. Talking to parents and observing the child give me 80% of information and only 20% would come from examination. Gratifying task I get a sense of gratiﬁcation to see a sick child get better. It is very rewarding to see a smile on the parent’s face!
sub-specialities have taken big strides in recent times. Modern day parents They are willing to learn, well informed & take guided care of their kids. Fathers play an active role in parenting. Parent-child relationship With parents taking active part in the child’s overall development, the relationship has become more friendly. Child care: India vs West Our children get a lot of time to be with their grandparents & extended family members. In the west, children become in dependant much earlier, their sleep training starts too early, and practices like bottle feeding and discouraging parents from carrying babies often, are on the rise. Kids would grow up more secure & happier, if they are picked up when they need to be picked up! Our urban-
dwellers too are adopting these traits, due to jobrelated pressures. Working mothers need more support. Let’s imbibe good parenting principles from all cultures, without being ﬁxed on one.
helped many new parents to take care of their babies with great conﬁdence. I educate parents through my media pages and Whatsapp. Is healthcare highly commercialized? Healthcare sector, like any other ﬁelds, is designed to make some proﬁt. However, a few institutions may be adopting unethical methods. This is deﬁnitely not acceptable. Unfortunately, because of them, the entire sector is getting this ‘too commercial’ tag! Doctors, in general, stick to ethics. Let us not generalise.
Unforgettable case/incident One day, I got a message from a friend “Sivaranjani, my daughter has a father today because of you.” and went on to tell how she gave CPR to her husband, who had a cardiac arrest and saved him. I was so happy that I forced her to attend one of my ﬁrst aid sessions. This further motivated me to focus on ﬁrst aid training.
Status of women Women doctors are held in great esteem in the society. They are contributing immensely to healthcare.
The book It is a simple book written in a question and answer format. I have addressed almost all common concerns of parents about the health of children. Baby and Child Care has
Advice to aspirants If you have passion for it, go for it! Focus on preventive paediatrics and parent education, and not just treating sickness.
From day one,
Tips to mothers to be It is better if both the parentsto-be know how to take care of their little one much before the baby arrives. This preparedness makes the journey with the baby much easier and more enjoyable.
I was certain about my goal. I wanted to become a paediatrician.
Winds of change Neonatology, Paediatric intensive care & Paediatric
AWARDS AND REWARDS
Her thoughts on motherhood. It is
Rewards: Every smile of a child and a parent, every heartfelt review, every life saved by giving First Aid!
a beautiful feeling!
a beautiful journey that goes on forever!
Award: TOI Rising Star of the Year in 2017
A journey which continuously enriches a mother, making her a better person.