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17

Redknee’s suite of virtualized solutions support operators to launch new business models quickly and effectively to market with a low-risk investment strategy.

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Oi is a leading provider of

Utilizing a World-Class Solution

telecommunication services in Brazil and,

“As the largest sporting event in the world, the football World Cup represented an

after the acquisition of Brasil Telecom in

Redknee’s suite of virtualized solutions

exciting opportunity for Oi to welcome many

early 2009, became the country’s largest

support operators to launch new business

football fans to Brazil and provide them with

telecommunication company in revenues

models quickly and effectively to market

exceptional service including free Wi-Fi,”

and South America’s largest fixed telephony

with a low-risk investment strategy.

said Eduardo Aspesi, Segments Director at

company in total number of lines in service.

With Redknee, operators have the

Oi. “Redknee’s ability to provide a flexible

Oi offers a portfolio of integrated and

flexibility to better monetize their Wi-Fi

and turnkey solution was key to our decision

convergent communication products that

investment through innovative offerings,

to select them to support us during one of

include regular fixed and mobile telephony

while controlling the offload experience.

the most important events of the year.”

services, data transmission (including

Extending on standards-based technology,

broadband), ISP and other services to

Redknee’s end-to-end solution seamlessly

homes, small, medium and large corporate

transitions the user between Wi-Fi and

users, government agencies and other

cellular connection based on the congestion

Redknee’s cloud-based solution enabled

telecommunication companies.

level of the different channels, subscriber

Oi to benefit from faster deployment and

profile, and even the application being

a lower-risk investment strategy than

used, based on operator defined policies,

deploying an on-premise infrastructure,

all without the need for expensive Wi-Fi

which often requires significant investment

infrastructure upgrades.

and extensive lead-time. With Redknee, Oi

Changing the game through virtualization This year’s football World Cup, hosted in

Delivering Speed to Market

is able to extend the solution to support

Brazil, provided Oi with an opportunity to

Utilizing Redknee’s cloud-based end-to-end

and retain local mobile subscribers,

showcase its brand to a global audience.

managed solution, Oi was able to capture

capture additional revenues from exclusive

With more than 600,000 international

new revenue from voice, SMS and data

promotions and offers, and lower CAPEX and

visitors projected to attend the Football

services, increase its competitive position

OPEX with efficient offload management,

World Cup, roaming services needed to

and drive brand awareness by being the

which will provide an optimal balance

be readily available and high quality. The

customer-friendly operator for international

between Oi’s investments in WiFi and its

launch of Tourist WiFi, which offered free WiFi

visitors.

mobile networks.

access to inbound roamers on its network to its network, and generate new revenue streams from mobile data usage. When assessing the successful launch of this service, we begin with Redknee’s virtualized WiFi Offload solution.

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enabled Oi to attract international users

Redknee’s ability to provide a flexible and turnkey solution was key to our decision to select them to support us during one of the most important events of the year. Eduardo Aspesi, Segments Director at Oi.

Edition 2 | September 2014: Unlocking the Potential for New Revenue Streams  

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