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RED INK MAGAZINE

Shizelle Small Martin

From behind the camera-to upfront of the camera

F

A S H I O NS E C O R N E R E WHAT’S IN

STYLE

- Get the scoop on fashion, see what’s in & what’s not. Are you in?

26

A

s I’ve shared in previous newsletters a few months ago, after many years of begging and convincing by Leon my husband, I decided to move from behind the camera and embark on a marketing journey for myself and for our brand. Once we decided to do this, we agreed that we were going to treat this the same as any of our marketing projects. After our first shoot, we had several meetings to discuss and plan a few themed marketing campaigns for me. This is the first time I would be doing marketing myself and along with my brand, so as a marketing professional I wanted to make sure our messaging was in alignment. We now had to effectively market who I am as an individual along with our brand. After much discussion and brainstorming, I remember telling our team that I want my black skin to be used as a canvas for storytelling. As I’ve mentioned in a previous newsletter for my first shoot with Leon, I am first a black woman before I am any other title offered by society. In light of this, I wanted my skin color to be used as an expression of creativity, storytelling, art, and design, all of which truly represents our Chapter Avenue Productions brand. I wanted our upcoming marketing campaigns of myself to be a complete representation of heritage, culture, entrepreneurship, risk, freedom, rebellion and creative expression. Our business specializes in purposeful storytelling, marketing, branding and creative design and I wanted to completely submerse myself into the essence of who we are as a business and who I am as an individual.

Profile for RED INK MAGAZINE

RED INK Magazine November 2020 #19  

RED INK Magazine is a cutting-edge media outlet with a full focus on entertainment, celebrity, beauty, fashion & lifestyle. This issue- Maia...

RED INK Magazine November 2020 #19  

RED INK Magazine is a cutting-edge media outlet with a full focus on entertainment, celebrity, beauty, fashion & lifestyle. This issue- Maia...