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AL HADDAD MOTORS

A Class of its Own The premium segment has a new contender; a redesigned and powerful SUV that has been built to offer incomparable comfort in addition to a smooth ride.

Mercedes-Benz Middle East and Levant has ignited its 2012 ‘Year of the SUV’ strategy with the launch of a redesigned and powerful new M-Class, setting a new benchmark in the premium segment. With dynamic Mercedes-AMG sports styling as standard, three potent engine options, unparalleled ride comfort, and cavernous, high-quality luxury interiors, the bold new M-Class confidently conveys intent to meet performance with sophistication. The SUV is available in two engine variants. A permanent allwheel drive feature also delivers excellent driving dynamics on both sand and tarmac, whilst innovative handling controls and a new chassis ensure complete safety. “The luxury SUV segment is a market in which we have been making strong paves in. Mercedes-Benz SUVs had a record year in 2011 and we plan to make an even bigger statement in 2012,” notes Frank Bernthaler, director, sales and marketing, Mercedes-Benz Middle East and Levant. “With its strong features, powerful heart, intelligent technologies and masculine design, the all new M-Class epitomises our new approach and spearheads Mercedes-Benz ‘Year of the SUV’ sales strategy for the Middle East.” The design of the new M-Class, with its GCC standard sports styling, exudes self-confidence, athleticism and power. The front of the vehicle is dominated by a central three-pointed star, whilst from the side, elongated lines and a rear sloping

roof line give sporty appeal and emphasise the on-road credentials of the new SUV. AMG bodystyling adds high-gloss black louvres under the radiator grille, and two outer air intakes, while LED running lights as standard deliver a sporty scowl underlined by the front apron’s matt silver chrome trim strip and a wider appearance. The headlamps cut a particularly high quality and exclusive figure in combination with the optional Intelligent Light System (ILS). The athletic front apron is integrated with the distinctive front wings, made wider on either side in order to accommodate the 20-inch light-alloy wheels in elegant fashion. Dynamically profiled side sill panels establish a visual link between the front and rear of the vehicle. The striking rear apron with simulated black air outlet openings further emphasises the vehicle’s width in addition to trim strips in matt silver chrome, which cite the design of the front apron and frame the sports exhaust system. Two sets of chrome twin tailpipes deliver a throaty grumble from the M-Class engines. Inside delivers the sort of comfort expected of MercedesBenz flagship saloons. Seats have been designed to offer high long-distance comfort and optimum lateral support, with more elbow room in the front and rear than its predecessor, and this spaciousness is boosted by a panoramic sliding roof and threetone ambient lighting. E Call 17 785-454.

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Bahrain This Month - May 2012  

Bahrain This Month - May 2012 ~ Vol. 16 ~ Issue 5