Page 43

motoring news

MARQUE INTRODUCES ADVANCED SUV

T

he new-look Ford Edge redefines the mid-size SUV segment with a vast array of driver-assist technologies designed to keep you safe. It is the company’s first SUV to feature a full suite of CoPilot360 features, including Evasive Steering Assist and Post-Collision Braking on premium models. The Edge also comes equipped with a powerful and efficient 2.0litre EcoBoost engine while the sporty Edge ST gets a 2.7-litre EcoBoost V6 for ultimate

T

he Industrial Designers Society of America (IDSA) has awarded the Genesis Essentia Concept with a Gold International Design Excellence Award (IDEA) for Automotive and Transportation – alongside RedDot and iF, IDEA is recognised as one of the world’s top design awards. The Essentia Concept, which was first unveiled at the New York International Auto Show in March 2018, is the Genesis brand’s first electric Gran Turismo (GT) concept car. It was recognised for its interpretation of the “Athletic Elegance” design paradigm, while providing a vision of future Genesis product performance and technology. The battery-electric Essentia Concept features a luxurious look with a simple, clear and sleek exterior design and a custom-tailored interior. “We aim to show Genesis brand DNA through designing to reshape the landscape of the existing luxury car design,” said Sang Yup Lee, Senior Vice President and Head of the Global Genesis Design Center. “This is the foundation of our design philosophy, ‘Athletic Elegance’.”

A

n all-new Ultimate Series McLaren supercar, focused on the exhilaration of pure, open-top driving, was announced at the recent Pebble Beach Concours. The as yet unnamed model is a two- seat, open cockpit roadster that will be the latest offering in McLaren’s range-topping Ultimate series line of supercars that includes the P1, Senna and Speedtail. Strictly limited to just 399 examples, and due to be available next year, the roadster will differ

performance. With a new look and a host of new features as standard equipment, the new vehicle is the company’s most technologically advanced SUV ever produced. It has launched in the Middle East with a choice of engines: the 250hp 2.0-litre EcoBoost inline four cylinder for Ambiente, Trend and Titanium models, and the 335hp 2.7litre twin-turbocharged EcoBoost V6 for the all-new Edge ST performance SUV.

A BRIGHT IDEA

from both the McLaren Senna’s focus on being the ultimate road-legal track car and the Speedtail’s high-speed aerodynamic efficiency by offering the purest distillation of road-focused driving pleasure and an unrivalled sense of driver connection with the surrounding environment. Classical roadster proportions, elegant sweeping lines and low-profile dihedral doors all reflect the car’s singular purpose as a thrilling road car dedicated to the love of driving.

NEW SUPERCAR LAUNCHED

F

IMPRESSIVE SALES FIGURES www.bahrainthismonth.com

rench automotive manufacturer, Peugeot, has posted a substantial period of growth in the GCC for the first half of 2019, with a 61 per cent year-on-year increase. Peugeot’s sales success in the region is thanks, in part, to the growing popularity of its award-winning flagship SUV – the 3008 – as well as the recently launched premium saloon, the Peugeot 508. Rakesh Nair, MD at parent company Groupe PSA GCC, says: “We are operating in challenging market conditions, yet despite an overall decline in new car sales in the region we are very encouraged to see such a significant year-on-year growth. Since expanding our operation in the GCC, we’ve seen the brand go from strength to strength. In Q1 this year, we posted record-breaking sales results with a huge growth of 143 per cent compared to the same period last year.”

September 2019 43

Profile for Red House Marketing

Bahrain This Month - September 2019  

Vol.23 - Issue 9 - Your guide to a great way of life

Bahrain This Month - September 2019  

Vol.23 - Issue 9 - Your guide to a great way of life