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With the region’s biggest jewellery event just around the corner, we’re taking a look at pure, unadulterated luxury from cars to holidays to that all-important bling. What better place to start than a chat with Bahrainbased snapper Matt Wardle, who was chosen to shoot that apex of luxury – the Rolls-Royce Phantom VIII?

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he classic appeal of ‘the best car in the world’, is undoubted. It has graced some of the most formative moments of the 20th and 21st centuries with an assuring, silent and sophisticated presence. It is the motor car that proudly counts many of the world’s most influential and revered individuals among its wealthy collectors. Matt, one of the Kingdom’s most acclaimed and well-known photographers, was invited to create Phantom Photography inspired by Rolls-Royce’s ‘Rules Rewritten’ campaign. Designed to show the Phantom’s broad appeal to a generation who are firmly in the driving seat of their own destiny, Matt’s images captured the limitless opportunities for luxury and adventure this iconic motor car offers. He says: “When Rolls-Royce Motor Cars Bahrain approached me to shoot the Phantom, I had real mixed emotions. “Rolls-Royce is without doubt the most prestigious luxury car brand in the world. How to do justice to a car that’s built on one of the greatest heritage stories ever? “I’ve shot cars and bikes a fair amount as I’m a full-on petrol head, so I guess this would be right up there with one of the best. Who wouldn’t love to shoot a Phantom?” Explaining the story behind the pictures, he says: “The brief from Rolls-Royce was brilliant. Based on the concept of ‘rules re-written’ we wanted to show the Rolls as a car that rocked the status quo and carved its own path. “The overarching concept is ‘work, rest, play’. The story features a 42 November 2019

central character and three states of the Phantom. The first is the journey, in this case the desert scene is the alternative path that our character is taking to work. “Second is rest. This really is a nod to the Rolls-Royce spirit of ecstasy, the ballerina ads a lightness to powerful and driven women. “Finally, we have play – shot in the souk and showing our central character and her friend lighting up the night with the Phantom.” And the fact that the images have a strong cinematic bent is no coincidence. Matt continues: “I’m a big Ridley Scott fan with Bladerunner being one of the most ground-breaking and influential films that’s inspired me, for most of my career. I love the narrative and visual approach. It’s pure genius. The film noir aspect really drove the aesthetic that I wanted to recreate. Also, Bladerunner is set in November 2019... the perfect homage!” The pictures feature a woman firmly in the driving seat and Matt says this was very much part of the story he wanted to create. “Absolutely. She’s a reflection of the spirit. Powerful, in-control of her own destiny. Driven and determined. It’s a trait I see in the women around me, especially the Bahrainis.” As the dominant symbol of wealth and achievement, no other vehicle has come close to matching the impact the Rolls-Royce Phantom continues to have on the world. Stepping through the famous coach doors into the Phantom is an event in itself, and a particular thrill for owners who choose to get behind the wheel themselves instead of being driven. www.bahrainthismonth.com

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Bahrain This Month - November 2019  

Vol.23 - Issue 11 - Your guide to a great way of life

Bahrain This Month - November 2019  

Vol.23 - Issue 11 - Your guide to a great way of life