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Page 92

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DOING THEIR BIT

EMBRACING SUSTAINABILITY

MANGO has joined the Sustainable Apparel Coalition (SAC), a leading organisation in the textile sector which aims to promote good practices in the supply chain and measure the environmental and social impact of brands. The multinational has joined more than 250 brands, retailers, manufacturers, governmental and environmental organisations and academic institutions that form part of this initiative, which represents a total of 35 countries. Signing up is part of the ambitious plan the company will implement over the next few years to fulfil one of its strategic goals: the sustainable transformation of the firm.

Gucci, one of the world’s leading luxury fashion brands, has joined The Lion’s Share Fund, a unique initiative raising much-needed funds to tackle the crisis in nature, biodiversity and climate across the globe. Led by the United Nations Development Programme (UNDP) and a coalition of businesses and UN partners, the fund aims to raise over USD100 million per year within the next five years for environmental conservation by asking brands to contribute 0.5 per cent of their media spend every time an animal is featured in their advertisements. Marco Bizzarri, President and CEO of Gucci, said: “This groundbreaking initiative has the potential to be transformative by organically connecting the business community with direct action to protect our natural habitats and species.”

A COLLABORATIVE COLLECTION

Contemporary womenswear brand RIXO and historic fashion house Christian Lacroix have launched an exclusive See Now, Buy Now collaboration collection. The limited-edition RIXO x House of Christian Lacroix capsule was unveiled at RIXO’s fourth on-schedule London Fashion Week. Limited and special, each piece in the collection is one of 50 or fewer globally. The capsule designs play with varying scales and combinations of prints – juxtaposing diagonal stripes, florals, polka dots and checks. Lacroix’s dynamic motifs combined with a contemporary RIXO twist create colourful pieces merged together in bright and punchy hues.

PLASTIC PUT TO USE

Following on from the ‘I’m Not A Plastic Bag’ project in 2007, Anya Hindmarch has created ‘I Am A Plastic Bag’. Made from an innovative new fabric which is created from the yarn from recycled plastic bottles and coated with recycled plastic windshields, the collection uses the incredible technology and craftsmanship that is synonymous with the brand. The bag has a luxurious, cotton canvas-feel fabric. It takes 32 half-litre bottles to make each large tote. To create a weather-resistant durable finish, the fabric is then coated in recycled PVB, which is extracted from old car windshields. The bag is trimmed with leather, which is a sustainable by-product of the meat industry.

92

March 2020

TWO HEADS BETTER THAN ONE

Belgian designer Raf Simons is set to join Italian megahouse, Prada, as co-creative director, working alongside Miuccia Prada with equal responsibilities for creative decision-making. The appointment is effective from April and their first show will be Spring/Summer 2021 womenswear, presented in Milan in September this year. Simons, who will continue to design his namesake menswear label, is the first major design talent from outside the Prada family to join the house. He says: “Prada is a brand that I have been interested in my whole life. I cannot wait to express to all of you the dialogue I will have with Mrs Prada and her team.” www.womanthismonth.com

Profile for Red House Marketing

Bahrain This Month - March 2020  

Vol.24 - Issue 3 - Your guide to a great way of life

Bahrain This Month - March 2020  

Vol.24 - Issue 3 - Your guide to a great way of life