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motoring news



iat is celebrating a major milestone with the production of the 500,000th unit of its popular Fiat 500X model at the Melfi plant in southern Italy. With half a million units of Fiat’s famous crossover rolling off the production line in just five years, it was fitting that the car that completed this record achievement was a 500X 120TH edition, a special series model launched earlier this year at the Geneva International Motor Show to celebrate the Fiat brand’s 120th anniversary. The edition features a two-tone (black and white) Tuxedo livery, available on the 500X for the first time, equipped with a 150HP 1.3 FireFly Turbo engine and DCT dual clutch automatic transmission.




Backseat Battles

ore than six in 10 European parents (63 per cent) admit they struggle to fully concentrate on the road when their children are misbehaving in the car. But even more worrying is that nearly one in three adults (29 per cent) reveal they know they’re less safe behind the wheel as a result, according to new research conducted by Nissan. Parents say the level of distraction means they’ve taken their eyes off the road and their hands off the steering wheel. They also say they’ve run through red traffic lights, forgotten to indicate, braked suddenly, swerved into the next lane, and even been forced to stop the car completely. As a result,

parents are increasingly turning to in-car technology in the quest to keep the whole family safe on the road. The research highlighted that avoiding distractions is one of the biggest concerns for parents when choosing which car to buy, with one in three (34 per cent) saying they would actively look for driving assistance systems when choosing their next car. These could be automatic emergency braking, lane departure warning and adaptive cruise control.

his year’s Audi Innovation Award registered a record 2,500-plus entries. Now in its fourth year, the award has grown in popularity with budding designers from across the region eager to compete for the prize of USD25,000 worth of consultancy and a trip to the Audi headquarters in Ingolstadt Germany. The winner will be announced at Dubai Design Week in November. For 2019, the judging panel (pictured) has also grown with six new experts participating to select this year’s winner. The three shortlisted candidates will be given USD2,500 to present their concepts at Dubai Design Week. The overall winning design will receive a trophy and a trip to the Audi factory to experience the automotive design journey at the company’s headquarters. Audi Middle East will also award USD25,000 worth of consultancy to cover items such as IP registration, legal counselling and business development.

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July 2019 53

Profile for Red House Marketing

Bahrain This Month - July 2019  

Vol.23 - Issue 7 - Your guide to a great way of life

Bahrain This Month - July 2019  

Vol.23 - Issue 7 - Your guide to a great way of life