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Page 94

news

Sustainability to the Fore

New Face and New Logo

Kenzo has written a new chapter in its history with the arrival of Felipe Oliveira Baptista as creative director. The brand’s spirit remains enthusiastic, nomadic and open to the world, honouring the universe of its founder Kenzo Takada. Breathing fresh energy into its legacy, the brand has also revealed a new logo which features a fresh graphic, contributing to the very signature of each collection. Designed as a construction game, it will become a crucial part of the brand’s visual identity, as its ability to be transformed leaves room for creative expression.

Weddings Exclusive

Matchesfashion has launched The Wedding Edit, a dedicated collection of modern wedding and event dressing pieces. The dedicated curation includes modern bridal and event dressing looks across ready-to-wear, accessories, footwear, bags and jewellery. More than 30 bespoke collections and 250 unique pieces were created by designers especially for the launch and there is an additional collection of pieces from over 65 established and emerging designers. Natalie Kingham, Fashion Buying Director, said: “We’ve noticed an increase in sales across our eveningwear and modern tailoring categories, particularly in monochrome tones. We wanted to create a dedicated area where our clients can find unique pieces for their wedding and special events that can be worn again for many years to come. We are thrilled to partner with some of our favourite designers on special collections for the launch, from Christopher Kane, Erdem and Giles to Stephen Jones and Molly Goddard.”

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February 2020

Fashion retailer Splash, reinforced the need for sustainability and preservation of the planet with the unveiling of its awardwinning 2020 calendar. Shot creatively through the lens of photographer Dragomir Spassov and styled by Adriana Gerassimova, the calendar aims to educate and raise awareness about the accelerating rate of extinction of millions of species, the causes and devastating ecological consequences. Each month features a striking photograph highlighting the key causes for the destruction of the ecosystem and the positive actions Splash has taken to reduce its environmental impact and preserve the planet for generations to come. Raza Beig, Director - Landmark Group and CEO of Splash, said: “Sustainability is significant for fashion, because the textiles and fashion industry is among the leading industries that affect the environment negatively. Our new 2020 Splash calendar underlines our commitment to promoting animal welfare and environmentally sustainable practices in the fashion and retail industry.”

Naomi Watanabe Goes Global

Kate Spade New York has tapped Japanese comedian, actress and fashion designer Naomi Watanabe as its global ambassador for 2020, continuing the brand’s celebration of diverse women living authentically stylish lives. As the embodiment of confidence, joy and originality, Naomi’s passion for life is inclusive – she encourages women to express their individuality every day. The partnership will kick off for Spring 2020 with a digital campaign highlighting new styles in the brand’s popular Margaux handbag group. “At Kate Spade New York, 2020 is about celebrating how women express their own spirit and personal style through our brand,” said Nicola Glass, Creative Director. “To us, Naomi represents all women. Her humour and love of life perfectly align with our brand values, and she makes our product shine.” www.womanthismonth.com

Profile for Red House Marketing

Bahrain This Month - February 2020  

Vol.24 - Issue 2 - Your guide to a great way of life

Bahrain This Month - February 2020  

Vol.24 - Issue 2 - Your guide to a great way of life