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motoring news

A Unique Line-up I

n a sight to get motor fans’ pulses racing, for the first time ever, McLaren brought together an example of every model of its modern sports cars and supercars at the luxury maker’s global headquarters in Woking, UK. The special line-up of over 25 cars, estimated to be worth around BD23.7m, included iconic models such as the P1 GTR – the track version of the world’s first ever hybrid hyper car – through to the new McLaren Speedtail of which only 106 will ever be produced.

Despite McLaren Automotive only being founded under a decade ago, it recently built its 20,000th car and with a BD56.8m investment strategy, will launch a further 14 models or derivatives between now and 2025. Under the company’s ambitious Track25 business plan, all McLaren’s sports cars and supercars will be hybridised with an equal focus on using advanced materials to save weight and enable exhilarating performance.

New Regional Appointment

F

ord Motor Company has announced the appointment of Randy Krieger as President, Direct Markets, a new position which will focus on the company’s distributor markets. In this new role, Krieger will drive a Distributor Centre of Excellence, which brings together more than 80 markets across the Middle East, North Africa, Sub-Saharan Africa and Asia Pacific Emerging Markets. He will report to Mark Ovenden who has taken on a new role as President, Ford International Markets Group. Krieger joins the Dubai office from Shanghai where he was executive director, marketing and sales, Ford Asia Pacific Operations (APO). Prior to his APO posting, Krieger was Ford ASEAN marketing and sales director. He also served as President of Ford Japan and Ford Philippines, where he successfully restructured the business operations to return to profits, and played a central role in Ford’s strong presence in China during the early days of Changan Ford operations. His achievements included aggressive expansion of Changan Ford dealers from 26 to 150 and six-fold vehicle sales growth over a 30-month period.

Record Market Share

58 August 2019

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nnouncing its fiscal year 2018 (FY18) business results in the Middle East, Nissan’s market share in the Gulf reached a record high of 16.9 per cent, a gain of 2.9 points over the last two years. Nissan also witnessed strong growth momentum across the wider Middle East region, with its overall market share standing at a healthy 15.7 per cent. • The Nissan Patrol range continued its segment domination in the UAE with a 45.2-per-cent market share. • Regional icon the Nissan Patrol Safari also saw a steady growth in annual sales with an increase of 28.4 per cent thanks to the introduction of exciting new variants like the Nissan Patrol Gazelle and Falcon. • The Nissan Sunny maintained its segment leadership with a 58-per-cent growth in sales and 52.1-per-cent market share. • The Nissan Kicks’ dual-tone variant launch accelerated the car’s upward trajectory to a 32.4-per-cent market share, also ranking first in its segment.

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Profile for Red House Marketing

Bahrain This Month - August 2019  

Vol.23 - Issue 8 - Your guide to a great way of life

Bahrain This Month - August 2019  

Vol.23 - Issue 8 - Your guide to a great way of life