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motoring news

The Valkyrie Has Landed T

he new Aston Martin Valkyrie broke cover making its dynamic public debut in front of an enthusiastic crowd ahead of the 2019 British Grand Prix. Piloted by the company’s high-performance driver, Chris Goodwin, the 1,160bhp machine took to Silverstone’s world-famous Grand Prix circuit for its first public demonstration run. The world’s most extreme road car and platform for a future FIA World Endurance Championship (WEC) challenger, Andy Palmer, Aston Martin Lagonda President and Group CEO said: “Today is a real

Framework for Safe Automated Driving

milestone in not only Aston Martin’s history but for our industry as a whole. Aston Martin Valkyrie continues to redefine what you and I recognise as a hypercar, possessing unrivalled levels of performance in a package that is technologically beyond anything else. While Chris’ demonstration today was not delivered at full speed, there is no doubt in my mind that we will one day return to deliver its full potential around this magnificent circuit.” The 150 road-going Aston Martin Valkyries are sold out, with first deliveries commencing in the last quarter of this year.


ndustry leaders across the automotive and automated driving technology spectrum have published “Safety First for Automated Driving” (SaFAD), a non-binding organised framework for the development, testing and validation of safe automated passenger vehicles. The 11 leaders — Aptiv, Audi, Baidu, BMW, Continental, Daimler, FCA US LLC, HERE, Infineon, Intel and Volkswagen — comprise the broadest representation across the industry and the SaFAD white paper authors’ purpose is to emphasise the importance of safety by design, along with verification and validation, as the industry works toward creating standards for automated driving. The foundation of the SaFAD white paper is its 12 guiding principles, which are further refined into capabilities of the automated vehicle, from which safe-by-design elements are derived to support the capability and achieve the guiding principles. “Safety First for Automated Driving” combines the expertise from key companies in the automaker, supplier and technology industries to help direct development of safe automated vehicles.

Customer-Centric Tool V

olvo has introduced a car configurator tool on as the company pursues its new mission ‘Freedom to Move’ by offering safe, personal and sustainable mobility services rather than traditional retailing. The biggest revolution currently underway in the car industry is happening in the customer journey. Buyers prefer going from website to website rather than from dealership to dealership. This makes it critical to focus on digital leadership.

As the starting point, the local Volvo Cars website was recently transformed from simply a source of information to a brand experience. The car configurator tool is available to complement the local website content, giving customers an easy, interactive and premium experience to configure their choice of Volvo model with different engines and trim levels together with various possible combinations of colours, wheels, upholstery, exterior styling, packages and options available. Motorcity has ongoing offers for Volvo vehicles. August 2019 57

Profile for Red House Marketing

Bahrain This Month - August 2019  

Vol.23 - Issue 8 - Your guide to a great way of life

Bahrain This Month - August 2019  

Vol.23 - Issue 8 - Your guide to a great way of life