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Patrick Henry’s Red Hill Receives Virginia Tourism Grant for Tourism Marketing - Patrick Henry Memorial Foundation will partner with discoverLynchburg and the Town of Brookneal for the Bluegrass, Barbecue & Brew Festival at Patrick Henry’s Red Hill Governor Bob McDonnell announced that Red Hill – Patrick Henry Memorial Foundation received $2,000 from the Virginia Tourism Corporation Marketing Leverage Grant Fund program. Governor McDonnell had earlier increased funding for the program as part of his administration’s efforts to increase economic development through tourism. In total VTC awarded more than $660,000 for 45 tourism marketing projects across the state to help increase visitation and revenue for Virginia’s localities through tourism. Red Hill – Patrick Henry Memorial Foundation received a $2,000 grant for its Bluegrass, Barbecue & Brew Festival at Patrick Henry’s Red Hill. Red Hill partnered with discoverLynchburg and the Town of Brookneal to supply $3,750 in matching funds for the project. The Bluegrass, Barbecue and Brew Festival brings together the lifestyle of yester year with modern leisurely activities. Visitors will LOVE Patrick Henry’s Red Hill; it is today as was then….a pure and simple life with unexpected pleasures. Seeking out the sites, sounds and diversions that Virginia has to offer has become quite a past-time, which has had a positive economic impact on the state. Our goal is for the Bluegrass, Barbecue and Brew Festival to join that positive economic impact, bringing tourism to our local community and surrounding counties. Our intention is for people to fall in love with Southern Virginia and all of the history, culture, food, beer and music it has to offer. “This is wonderful news,” said Beckie Nix, Director of discoverLynchburg... “An event such as this draws visitors to the area, and we all benefit from new money being infused into the region’s economy.”

The VTC Marketing Leverage Program is designed to stimulate new tourism marketing through partnerships by leveraging limited marketing dollars, resulting in increased visitor spending. A minimum of three entities must partner financially to develop a research-based and measurable marketing program. “Local tourism efforts get a gigantic boost when parties work together in partnership,” said Rita McClenny, interim president and CEO of the Virginia Tourism Corporation. “By leveraging tourism marketing funds much good can be accomplished that results in dynamic tourism projects that might otherwise be unaffordable.”

Tourism in Virginia generates $19 billion in revenue, supports more than 200,000 jobs and provides $1.3 billion in state and local taxes. Love is at the heart of every Virginia vacation. Visit to learn more about vacation destinations in Virginia or call 1-800-VISITVA to receive a free, Virginia is for Lovers travel guide.

Press release2012 grant awards  
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