brand STRATEGY 1.
Perform a Competitive Review & SWOT Analysis. Clarifying both your own & your main competitors strengths & weaknesses avoids assumptions & enables effective market positioning.
Determine who your market is and what your brand should mean to them. Correct targeting & messaging speeds up the sales process & maximises ROI.
Define the personality of your brand so that it resonates with the right people, creating trust & loyalty. You will stand apart from your competition, get your customers attention & retain their focus.
Determine what your new messages should contain & redefine your positioning statement providing a framework for your marketing that makes it easy to know what to say and when.
Write your brand story. Crafting an honest & relatable narrative provides a natural motivator for your customers - it pushes the right emotional buttons & ensures your brand is memorable.
Outline where and how you will use your messages to establish consistent and relevant content across all your marketing that persuades and converts.
Redhead Digital ÂŠ 2018
OVERVIEW & OUTCOMES