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2012


Why Motocross?

WHY MOTOCROSS? > A DIFFERENT OFFERING TO THE MAINSTREAM FOOTBALL, RALLY & F1 ETC > ONE OF THE SIX ACTION SPORTS RECOGNISED BY THE MAJOR BRANDS OF TOMORROW > UNRIVALLED ENTERTAINMENT, UP CLOSE & PERSONAL > INTERNATIONAL LIVE & DELAYED TV COVERAGE > MX-LIFE.TV – DEDICATED ONLINE MEDIA COVERAGE > SOCIAL MEDIA SAVVY AUDIENCE > CULT-LIKE FOLLOWING, STYLE FOCUSED, IMAGE LED, HEAVILY INFLUENCED BY BRANDS > IDEAL PLATFORM FOR B2B OPPORTUNITIES THROUGH VIP HOSPITALITY AT PRESTIGIOUS LOCATIONS ACROSS EUROPE & SOUTH AMERICA


Pure Passion

FIM WORLD CHAMPIONSHIP THE FORMULA 1 OF MOTOCROSS < HARD STANDING PADDOCKS < DOUBLE-DECKER PIT LANE VIEWING UNIT FOR TEAM SPONSORS & GUESTS < VIP HOSPITALITY AVAILABLE FOR TEAM SPONSORS & GUESTS < EVERY ROUND BROADCAST LIVE ON TV ACROSS THE WORLD < EVERY ROUND BROADCAST LIVE ON THE INTERNET < HIGHLIGHTS BROADCAST REPEATEDLY ON TV ACROSS THE WORLD <

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Pure Passion

MAXXIS BRITISH MOTOCROSS CHAMPIONSHIP > 8 ROUNDS FOUGHT ALL AROUND THE UK > ATTRACTS EVERY TOP BRITISH RIDER > ATTRACTS MANY TOP INTERNATIONAL RIDERS > RECOGNIZED BY THE INDUSTRY AS THE PINNACLE OF UK MOTOCROSS > COMMANDS SUBSTANTIAL MEDIA COVERAGE > EACH ROUND BROADCAST ON SKY SPORTS TV

BRITISH MOTOCROSS

RED BULL PRO NATIONALS FAMILY MOTOCROSS FESTIVAL, INCLUDING FMX SHOWS < LIVE FEED TV SCREENS < MX1 & MX2 GO HEAD-TO-HEAD IN SAME RACES < SUCCESSFULLY MARKETS EACH EVENT WITH LOCAL TV, < RADIO & PRESS CAMPAIGNS COMMANDS SUBSTANTIAL MEDIA COVERAGE <


LIVE TV

Media

DELAYED TV TV HIGHLIGHTS

WORLD CHAMPIONSHIP MEDIA

With all 15 rounds broadcast live on TV and the Internet across the world, followed by delayed coverage and highlights programmes the total audience is enormous.

BRITISH CHAMPIONSHIP MEDIA

Every round of British Championship broadcast on Sky Sports Channel

DEDICATED WEBSITES > motomagazine.co.uk 25,000 unique viewers per month 40,000 unique viewers per month > dirtbikerider.com 30,000 unique viewers per month > tmxnews.co.uk 50,000 unique viewers per month > mxlarge.com 15,000 unique viewers per month > mxpure.com 75,000 unique viewers per month > mxtrax.co.uk

TRADE MAGAZINES 50,000 readers per week > TMX 54,000 readers per month > Moto 35,000 readers per month > DBR > Motocross Illustrated 30,000 readers per month T E A M

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MARKETING THE TEAM HAS A PROACTIVE APPROACH TO DELIVERING KEY MESSAGES AND PROVIDES A VARIETY OF OPPORTUNITIES TO MAXIMISE THE MARKETING POTENTIAL THROUGH NEWS AND IMAGE CONTENT.

> RACE REPORTS > NEWS RELEASES > COPYRIGHT FREE IMAGES > SOCIAL MEDIA CHANNEL CONTENT > INTERACTIVE WEBSITE MATERIAL > DATA CAPTURE OPPORTUNITIES

Marketing


SPONSOR BENEFITS THERE ARE A WHOLE RANGE OF BENEFITS AVAILABLE WHICH CAN BE TAILORED TO SUIT SPONSORâ&#x20AC;&#x2122;S INDIVIDUAL REQUIREMENTS INCLUDING EXCELLENT B2B, BRAND AWARENESS & CORPORATE HOSPITALITY. Witness the adrenalin-fuelled racing first hand and in between the action enjoy the comfort of relaxed hospitality in the team awning with food and refreshments available throughout the day.

> > > > > > > > > >

Brand placement on Team Bikes Brand placement on Riders Race Kit Brand placement on Team Race Truck Brand placement on Hospitality Unit Brand placement on Team Pit-wear Brand placement on Autograph Posters Brand placement on Team Website Race day hospitality Guest passes Post race press reports

Treat yourself or your guests to the full VIP experience in the exclusive Pit Lounge - available at every round of the World Championship

Sponsor Benefits

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SPONSORSHIP OPTIONS FULL TEAM NAMING RIGHTS TEAM NAME

> TITLE

SPONSOR

h

JOINT TEAM NAMING RIGHTS LARGE LOGO on left and right radiator scoops, front number plate and front mudguard

PROMINENT LOGO on front fender and both side panels

h h

PROMINENT LOGO SPACE available on front and back of machines

LOGO ON RACE TRUCK Prominence depending on package

h


> JOINT

TITLE SPONSOR

> MAJOR

SPONSOR

> SUPPORT

Sponsorship Options

SPONSOR

h h h h h

h

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SUMMARY OPPORTUNITY TO BENEFIT FROM PARTNERSHIP WITH LEADING MOTOCROSS TEAM DIRECT ROUTE TO INTERNATIONAL MARKET FOR CONSUMER PRODUCTS AND SERVICES STRONG ASSOCIATION WITH OTHER LEADING PREMIUM BRANDS DYNAMIC MARKETING AND PROMOTIONAL PLATFORM THAT WILL DELIVER MEASURABLE VALUE AGAINST INVESTMENT

FOR MORE INFORMATION PLEASE CONTACT THE TEAM VIA: GAVIN MILLER, THE INSIDE LINE LTD T: 01357 523188 OR E: GAVIN@THE-INSIDE-LINE.CO.UK

steVe turneR racing WORLD & BRITISH CHAMPIONSHIP MOTOCROSS TEAM www.steveturnerracing.com

Design and photography by Ian Roxburgh Ian@design147.co.uk

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STR-Brochure 2012  

Steve Turner Racing KTM Motocross Racing Team Brochure

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