__MAIN_TEXT__

Page 1


REPORT & STRATEGIC PLAN a management company


Letter from

Cory McCandliss

General Manager

On behalf of everyone at Advance Redding and the Redding Civic Auditorium, we are excited to announce that the past year has been our best yet. In January of 2012, Advance Redding began managing the facility. Since then we have seen local events and ticketed shows growth every year. We are honored to manage the facility and keep it available for so many community events. The purpose of the following report is to help the community understand the business of The Civic. The public/private partnership has been very successful in many ways and has made it possible for over one million dollars to be invested into the facility throughout the last four years. This past year we added a variety of new community events and kicked off our first season of shows. Headlining the season was Blue Man Group which sold out our venue and ended up being one of our best shows ever! Big things are happening in the North State! We want to host the biggest names in entertainment and partner with the biggest community events to make this an incredible place to live and call home. We hope everyone finds something for themselves at the Civic and as we like to say‌ Have More Fun!

Cory McCandliss, General Manager


THIS YEAR


100,000 40,000 60,000 PEOPLE

TICKETS PURCHASED

ATTENDED COMMUNITY EVENTS

photo: Nigel Skeet


27

PERFORMANCES

COMPARED TO 13 IN 2010, THE YEAR BEFORE ADVANCE REDDING BEGAN MANAGING THE REDDING CIVIC AUDITORIUM.

OUR BIGGEST HITS OF THE SEASON BLUE MAN GROUP JAY LENO GABRIEL IGLESIAS JIM GAFFIGAN OLD DOMINION SHINEDOWN DANCING WITH THE STARS: LIVE! FLASHDANCE, THE MUSICAL


Blue Man Group wowed a packed house April 10, 2016


COMMUNITY EVENTS A LEGACY FOR ALMOST 50 YEARS

In 2020, the Redding Civic Auditorium will celebrate its 50th birthday. The vision of the facility shows in its design because it can be transformed into many setups. This flexibility has served the community well for all these years, accommodating dinners of 900 and trade shows of 10,000.

THIS YEAR WE ADDED SOME GREAT NEW EVENTS: • Redding Sportsman’s Expo

• Shasta Library Foundation

• Redding Bridal Show

• Redd Towne Market

These new shows come alongside a local lineup of events put on by some of the North State’s best organizations. We are honored to host and work with these groups!

(See back page for complete list)


Everyone in attendence enjoyed the iconic Beach Boys when they came to Redding January 24, 2015

WHAT IS ADVANCE REDDING? ADVANCE REDDING IS A LOCAL 501C3 NONPROFIT PUBLIC BENEFIT CORPORATION.


photo: Nigel Skeet

OUR MISSION: TO MAKE THE REDDING CIVIC AUDITORIUM A SUSTAINABLE BUSINESS FOR PRESENTING ENTERTAINMENT THAT INSPIRES OUR COMMUNITY AND FACILITATES EVENTS THAT MAKE REDDING A GREAT PLACE TO LIVE.


ADVANCE REDDING IS BUILDING COMMUNITY PARTNERSHIPS Bringing quality programing to the North State takes team effort. This year we partnered with PBS/KIXE, Simpson University, and Haven Humane to bring incredible theater, classical music, and family entertainment to the community. These partners were also able to raise $5,000 and bring visibility to their organizations.

C.S. LEWIS’

THE SCREWTAPE LETTERS

STRAIGHT

NO CHASER

LOREENA

MCKENNITT

CHRIS PERONDI’S STUNT DOG EXPERIENCE


The smash hit prodution of C.S. Lewis: The Screwtape Letters performed at Redding Civic Auditorium March 4, 2016 photo: Nigel Skeet


COMMUNITY PARTNERSHIPS (CONT)

$12,500 DONATED Sellouts Serve the Community: $1,000 donated to Riverfront Playhouse $1,000 donated to Shasta Regional Arts Council $1,000 donated to Cascade Theatre $1,000 donated to Project Healing Waters Fly Fishing $1,000 donated to Kid’s Kingdom Telluride Film Festival

Partnership with Lassen Park Foundation Free showing to 400 local students from Enterprise Elementary $1,000 donated to Lassen Volcano Adventure Camp

Flyfishing Film Festival

Partnership with City of Redding, Shasta Living Streets and Turtle Bay $3500 was raised for riverfront trail development.

Merle Haggard Concert

Partnership with Shasta Regional Community Foundation $4000 was raised and donated by Advance Redding to the Boles Fire Relief Effort, Weed, CA


Merle Haggard’s last public performance in Reddng was at The Redding Civic Auditorium on December 14, 2014 photo: Nigel Skeet


ADVANCE REDDING IS REBUILDING AN ECONOMIC ENGINE $2,100,000

has been paid in rent to the City of Redding

$200,000

paid annually in utility costs

$750,000

annual payroll, supporting 9 full-time and 15 part-time employees

$650,000

in capital improvement projects completed by Advance Redding

$400,000

in capital improvement projects completed by the City of Redding using proceeds from rent.


photo: Nigel Skeet

Eli Young Band rocked the house June 12, 2014 photo: Nigel Skeet

It is estimated that one third of our 100,000 patrons come from over an hour away. That’s over 30,000 people buying gas, eating at restaurants, or staying in hotels locally. These visitors stimulate the local economy with an estimated $6,000,000 annually.


Moscow Ballet’s highly anticipated return to the Redding Civic Auditorium November 27, 2015


Jay Leno on The Civic stage March 26, 2016


THE OTHER SIDE OF ECONOMIC DEVELOPMENT The flow of dollars within the community is a critical part of the local economy. It is especially important that dollars flow to community groups that meet critical needs in our area.

THIS PAST YEAR, 13 LOCAL NON-PROFIT AND COMMUNITY ORGANIZATIONS RAISED OVER $650,000 AT THE REDDING CIVIC AUDITORIUM.

photo: Nigel Skeet


Old Dominion played to a sold out house April 29, 2016

photo: Nigel Skeet


ADVANCE REDDING IS DEDICATED TO FACILITY REDEVELOPEMENT Nearly 50 years old, the Redding Civic Auditorium is in need of critical upgrades and maintenance. Advance Redding has made over $650,000 of capital improvements to the facility since 2012. SOME OF THESE INCLUDE: • Kitchen Remodel • Lower Lobby Permanent Walls • Auditorium Video Projectors • Concert Quality Sound System

• Main Lobby Remodel • Green Room Remodel • Fire Alarm System Rebuild • Meeting Room 125 Remodel


The Redding Civic Repertory debuted with its production of Christmas Carol, A Love Story. December 19 & 20, 2015

photo: Nigel Skeet


2015-2016

FINANCIAL OVERVIEW 12%

5%

10%

5%

13%

Income 32%

Expenses 51%

Bethel School $750,000 Events $467,000 Food and Beverage

$173,000

Sponsors $68,000 Total Operating Revenue

$1,477,089

16%

56%

Personnel $821,000 Rent to City

$230,000

Utilities

$193,000

General Business

$149,000

Facility Maintainance/Repair Total Operating Expenses

$66,000 $1,462,282


VENUE SPONSORS AND PARTNERS The national average reveals performing arts centers and convention centers bring in half of their operating revenue from rentals and ticket sales. This makes it important for the Redding Civic Auditorium to have strong community sponsors and partners. We are so thankful for the companies that have joined us to bring revitalization to the Redding Civic Auditorium.

Venue Level Partners • Foothill Distributing

Sponsors • Shasta Regional Medical Center • Best Western Plus – Hilltop Inn

• Tri Counties Bank • Mercy Medical Center • VIEW 202


Advance Redding is promoting new events like the NEXTWORLD EDM show!

photo: Nigel Skeet


Shinedown on stage March 26, 2016


WHERE ARE WE GOING? Advance Redding is building a strategic plan to sustain the Redding Civic Auditorium for the next 20 years.

OUR STRATEGY: • Grow as a venue management company • Adopt a long term sustainable business model • Build community involvement

photo: Nigel Skeet


Civic staff retreat to Ashland Oregon for Shakespeare Festival

ADVANCE REDDING IS DEDICATED TO SEEING REDDING AND THE CIVIC AUDITORIUM THRIVE. The Advance Redding Staff is a team of professionals who take risks in many ways to find out what The Civic is capable of. They have come from as far as Alaska and Australia to build an organization that can help our city rise.


OUR STAFF VALUES: • STRONG DIVERSITY OF SHOWS THAT REPRESENT OUR COMMUNITY • COSTUMER EXPERIENCE OF EXCELLENCE • STEWARDING A COMMUNITY RESOURCE • LETTING HONOR GUIDE MANAGEMENT, RELATIONSHIPS, AND DECISIONS


SUSTAINABLE BUSINESS MODEL HISTORY

In 2010 the City of Redding was struggling to sustain management of the Civic Auditorium. Over one million dollars a year was needed from the Transient Occupancy Tax to keep the facility operational. These funds were desperately needed for essential city services and there were plans to close the facility.

CURRENT

In 2012, a partnership was established between the City of Redding and Bethel Church to keep the Civic Auditorium open. Advance Redding (public benefit non-profit 501c3) was formed to manage the facility and fulfill the contract with the City. For four years, Advance Redding has exceeded expectations, improving the quality of the facility and growing its usage to new levels.


LET’S BUILD FOR THE FUTURE TODAY! There is a unique opportunity in the evolution of the Redding Civic Auditorium at this time. A strong tenant relationship with Bethel School has provided financial stability so that facility redevelopment and event programing can take center stage.

photo: Nigel Skeet


FACILITY REDEVELOPMENT INITIATIVE

Because the operation of the Redding Civic Auditorium was so costly for the City, facility upgrades have not been the priority for many years. In 2020, the North State community will have the opportunity to celebrate 50 years of events at the Civic. Our hope is that by 2020 the condition of the building will be remodeled and upgraded to such a quality that it is ready to serve event and entertainment needs for many years to come.


CAPITAL PROJECTS EXTERIOR LANDSCAPE & REMODEL

INTERIOR REMODEL

• Landscape & Patios • Digital Marquee • Entrance • Civic Signage • Building Façade

• New Seating System $1,800,000 • Lighting Upgrade $400,000 • Stage Remodel $250,000 • ADA Accessibility $250,000 • Bathroom Remodel $250,000

$200,000 $150,000 $150,000 $125,000 $100,000


COMMUNITY INITIATIVES As the current management company, one of the most important things we can do to strengthen the future of the Civic Auditorium is to build community support. The Civic is situated as an essential physical, cultural, and community gathering place in the City. We want to create opportunities for everyone to be involved!

COMMUNITY ADVISORY BOARD During our ‘16/‘17 season, we will be reaching out into the community and inviting leaders to join us in leading and promoting the Redding Civic Auditorium. We are looking for people who share our passion to move the facility forward and bring incredible entertainment to the North State!

CIVIC MEMBERSHIP We are building toward 250 Civic members over the next two years. There are a variety of levels and incentives for becoming a member. Join us by helping to build a dedicated audience community at the Civic.

VOLUNTEER HOSPITALITY PROGRAMS For many years, a dedicated team of volunteers has welcomed hundreds of thousands of people to see their first concert, watch a child’s first performance, or attend a high school graduation. We want to expand the volunteer program to involve more hospitality and provide information about the facility to boost customer experience and increase community connections.

YOUTH PROGRAMMING A critical part of a successful performing arts center includes dynamic programs for local youth. We are looking for community partners to help build the future programs for our young people. Our vision is that The Civic would be a place where young people are inspired and awakened to how big and bright their future is.


Redding Bridal Show February 21, 2016 photo: Nigel Skeet


Turtle Bay Auction March 19, 2016


PRIVATE FUNDING A stable future for the Redding Civic Auditorium will not be possible without significant support from individuals, foundations, and corporations. It is estimated that $750,000 annually will be needed to augment rental and ticket income to stabilize the facility for the future. We currently bring in about $68,000 a year in sponsor revenue and have $50,000 pledged as matching funds for capital improvements.

Goals for the 2016/2017 Season • Secure $50,000 matching funds for capital improvements • Apply for five foundation grants • New venue sponsor for $25,000 • Secure a $30,000 donation or grant to build a youth/education program • Secure funding for public portion of capital projects and ongoing facility operation after 2021


EVENTS LIST 2015-2016 LOCAL EVENTS 3-on-3 Basketball Tournament Alzheimer’s Walk BCS Night of Music Bethel Church Board Meeting Bethel Church Service Bethel Music Tour Tech CA Deer Association California Dance CASA Super Hero Run Central Valley Graduation Crown Motors Dance Depot Episcopal Diocese Convention BSSM Festival of Cultures Freedom Festival Good News Rescue Mission Good Friday Service Harris Studio’s Summer Theater Academy Julie Winter Campaign Launch Kool April Nites Light the Night Little Country Church Christmas Service

Memorial Day Luncheon Mercy Medical Christmas Party NCIF Wrestling Tournament Owens Healthcare Christmas Party Parsons Graduation Project Homeless Q97 Big Sale Randy Clark Conference Redd Towne Market Redding Beer Week Redding Bridal Show (Summer & Winter) Redding Dance Centre Redding Home & Garden (Fall and Spring) Redding Sportman’s Expo Shasta County Employee Appreciation Shasta Library Foundation Fundraiser Shasta Regional Christmas Party Single Life Workshop State of the City Luncheon Turtle Bay Auction Visit Redding Board Meeting

TICKETED EVENTS

Alton Brown C. S. Lewis: The Screwtape Letters Chris Perondi’s Stunt Dog Experience Christmas Carol, A Love Story Flashdance, The Musical Fly Fishing Film Festival Gabriel Iglesias Jay Leno Jay Owenhouse, The Authentic Illusionist Kris Paronto: A Hero Of Benghazi Last Comic Standing Lorenna Mckinnet Matt Redman

Michael W Smith Moscow Ballet’s Great Russian Nutcracker NEXTWORLD Oak Ridge Boys Old Dominion Rodney Carrington Shinedown Straight No Chaser Telluride Film Festival The Price is Right The Temptations Tim Flannery & The Lunatic Fringe

Profile for Advance Redding

Redding Civic Auditorium Strategic Plan 2016  

Redding Civic Auditorium Strategic Plan 2016  

Advertisement