What is a ‘super digital identity’?
There are a surprisingly large number of attributes, or characteristics, specific to an individual. We have classified these as inherent, assigned and accumulated. We call the sum total of these characteristics a ‘super digital identity’. The more accurate and secure attributes are, the greater the validity. People use attributes to varying extents, depending on the transactions they want to engage in. RDC has identified four types, which require different levels of verification and trust: 1. Super: long-term, large, very secure transactions (e.g. house purchase) 2. Casual: one-off, lower value transactions (e.g. airport check-in, tickets) 3. Registered: access paid-for or secured content (e.g. Facebook account) 4. Virtual: browse the web, cookies track an individual The vast range of attributes are currently distributed and stored in many places, presenting huge security and integrity risks.
Attributes of a super digital identity Super identity transaction
Increasing verification
Digital types
1.Super 2.Casual 3.Registered 4.Virtual
Face
Finger print
Inherent ‘Born with’
DoB
Voice
Mobile number
ID card
DNA
Vote registration
Assigned Relationships with legal entities and assets
Email address
Passwords
Health records
Sports preferences
Accumulated Built over and change with time
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Online cookies
Music preferences
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Political opinions
Who will win the race to manage super digital identity?
To facilitate more rapid transaction demands and restore customer trust, super digital identity management is critical. But who will lead the race? Will it be an enterprise that: • holds the most attribute data? • derives the most value from verifying transactions? • transacts most frequently with individuals? • is most trusted by individuals and transacting organisations? Consumer trust is likely to be the most important determining factor. Super digital identity managers may specialise in virtual transactions, while others may specialise in casual and super transactions. Transformations in digital transactions are already here. Santander Bank completes an entire money transfer using a person’s voice. In Australia, The Digital Transformation Agency (DTA) wants to give all citizens a digital identity so they can easily, safely and securely access government services.
Best suited digital identity providers Digital transactions Mortgage company Bank
Credit reference agency
eSIM/SIM company
Voting
Shop
Super digital identity manager? MNO
App
Broker
Cinema
App
Website
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Increasing verifications
Airport
The content in this publication has been prepared for general information purposes only. We do not accept liability for any loss resulting from actions taken based on any material in this publication. The contents of this document shall not be copied or distributed for commercial purposes. When copied or distributed for non-commercial purposes, it shall include Red Dawn Consulting copyright notice. Red Dawn Consulting has provided rigorous market analysis and winning strategies to deliver growth for +100 companies in the Telecom, Media and Technology industry. Our strategies are grounded with an intimate understanding of competition, customers and emerging innovations from around the world.
Talk to us for more insight on digital identity strategies.
Arun Dehiri
arun@reddawnconsulting.com
Managing Director Adriana Portela
adriana@reddawnconsulting.com
Senior Consultant
Level 1, Devonshire House, One Mayfair Place, London, London W1J 8AJ United Kingdom
+44 (0) 333 301 3450 www.reddawnconsulting.com