The Red Bulletin Mediadaten US 2022

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Last updated: November 18th 2021

V0120


The Red Bulletin is an international active lifestyle magazine that brings stories from the world of Red Bull closer to its readers by focusing on the unexpected. We take this beyond-the-ordinary approach with everything we cover, including sports, travel, culture, music, nightlife, fitness, gaming, innovation, and social impact. Our content focuses on high-performing individuals who seek out adventure with a passion. By inspiring readers through original narratives, The Red Bulletin enables its audience to gain something from their experience. The Red Bulletin and Red Bull‘s media properties (Red Bull TV, Red Bull Films, and Red Bull event series to name a few) offer a unique opportunity to dive into the Red Bull universe.

LEO FRANCIS/RED BULL CONTENT POOL

Beyond the Ordinary



AUDIENCE

An Active Lifestyle Magazine Among our competitive set, The Red Bulletin‘s readers are the youngest, at 36 years old, and have the greatest concentration of $100,000+ annual income.

Audience Insights*

*Source 2018 The Red Bulletin Reader Survey, 2018 GfK MRI Doublebase. Prototype compared to the readers of Car & Driver, Men’s Health, Men’s Journal, Outside, Rolling Stone

THE RED BULLETIN AUDIENCE IS • 80% Male • 20% Female • Median Age 34 • Median HHI $ 93,033 • 82% Employed • 61% Homeowners

FLAVIEN DUHAMEL/RED BULL CONTENT POOL

• 56 minutes, average time spent per issue • 8 out of 10 of our readers do not read any other magazine • 44 % of The Red Bulletin readers share a copy with others


AUDIENCE HIGHLIGHTS

Audience Highlights THE RED BULLETIN RANKS #1 AGAINST THE FOLLOWING COMPETITIVE SET • Participate in active sports once a month or more • Ski or snowboard • Jogged/ran in the past 12 months • Mountain biked in the past 12 months • Purchased athletic/workout wear in the past 12 months • Took 4+ domestic trips in the past 12 months • Spent $3,000+ on foreign vacation in the past 12 months • 87% are most interested in The Red Bulletin travel content • Consume vodka, whiskey, bourbon, or tequila in the past 30 days • 67% drink beer • 54% own dogs THE RED BULLETIN READER ALSO INDEXES #1 IN Ambition • Social Responsibility • Preserving the Environment • Leadership • Foreign Culture Creativity • Knowledge • Fine Arts

YOU CAN FIND OUR READERS • Working Out • Running • Photography • Gaming • CrossFit • Cycling • Motorcycling

98% 97% 94% 93% 89% 88% 81%


Whether in the magazine, online or at events, The Red Bulletin delivers breathtaking stories that inspire its readers.


Magazine With award-winning writing and photography, The Red Bulletin focuses on individuals living their lives beyond the ordinary. From artists, athletes, musicians, adventurers or innovators, The Red Bulletin shines the light on these inspiring individuals and their stories.

Online Red Bull’s online platforms tell impressive stories in combination with breathtaking images. RedBull.com, along with our YouTube channel and social media channels, provides direct access to the world of Red Bull and our hyper-engaged audience.

Content development Red Bull is known for its high-quality, innovative and creative content production, characterized by gripping visuals and emotional moments.

Athletes

STEVEN LIPPMAN

Red Bull athletes are among the best in their field: strong, highly talented personalities who consistently test the limits of what is possible while delivering top sporting performances. As Brand Ambassadors, they project a high degree of credibility and a positive image.

Events Red Bull’s innovative and unprecedented sporting events produce exciting, thrilling and unforgettable events that reflect our audience’s passion for sports, culture and gaming.


COREY RICH/RED BULL CONTENT POOL


MAGAZINE Readership 1,700,000

Awards 2019 Ozzie Best Action Photo

Guaranteed Rate Base*

SoCal Journalism Awards - Print, Sports - Magazine, Feature - In-house Publication - Page Design

400,000

National Arts & Entertainment Journalism Awards

Issue

Ad copy deadline

Publication date

Product Guide

March

1/5/22

2/15/22

BASKETBALL

April

2/3/22

3/15/22

BIKE

May

3/10/22

4/19/22

FORMULA 1

June

4/6/22

5/17/22

ADVENTURE

July

5/12/22

6/21/22

SKATE

September

7/7/22

8/16/22

HIGH PERFORMANCE

November

9/8/22

10/11/22

DANCE/HIP-HOP

January

11/10/22

12/20/22

TBD


INSIDE THE PAGES

Front of book

Guide


AD RATES Format Double-page

Single-page

(Special Unit)

Sample/Sachet (Special Unit) + Single-page

Tip-On-Card (Special Unit) + Single-page

Rate


EVENT SPONSORSHIP Experience the world of Red Bull

MARV WATSON FOR WINGS FOR LIFE WORLD RUN, COLOR FACTORY 8.0, BRIAN HALL/RED BULL CONTENT POOL

Innovative concepts that develop into gripping, exciting, unforgettable events that reflect the Red Bull passion for beyond the ordinary. Our Signature Series includes the predominant freeride mountain bike competition, Red Bull Rampage, along with Red Bull Straight Rhythm, Red Bull Soapbox, and Red Bull Flugtag.


EVENT SPONSORSHIP

RED BULL CONTENT POOL / AARON BLATT, BENEDICK DAVID, CHRISTIAN PONDELLA

Sponsorship Opportunities Find out how Red Bull can incorporate your brand into our multi-tiered event packages. Take advantage of our 360-degree advertising programs by sponsoring our unique and highly visible events.