Last updated: November 18th 2021
The Red Bulletin is an international active lifestyle magazine that brings stories from the world of Red Bull closer to its readers by focusing on the unexpected. We take this beyond-the-ordinary approach with everything we cover, including sports, travel, culture, music, nightlife, fitness, gaming, innovation, and social impact. Our content focuses on high-performing individuals who seek out adventure with a passion. By inspiring readers through original narratives, The Red Bulletin enables its audience to gain something from their experience. The Red Bulletin and Red Bull‘s media properties (Red Bull TV, Red Bull Films, and Red Bull event series to name a few) offer a unique opportunity to dive into the Red Bull universe.
LEO FRANCIS/RED BULL CONTENT POOL
Beyond the Ordinary
An Active Lifestyle Magazine Among our competitive set, The Red Bulletin‘s readers are the youngest, at 36 years old, and have the greatest concentration of $100,000+ annual income.
*Source 2018 The Red Bulletin Reader Survey, 2018 GfK MRI Doublebase. Prototype compared to the readers of Car & Driver, Men’s Health, Men’s Journal, Outside, Rolling Stone
THE RED BULLETIN AUDIENCE IS • 80% Male • 20% Female • Median Age 34 • Median HHI $ 93,033 • 82% Employed • 61% Homeowners
FLAVIEN DUHAMEL/RED BULL CONTENT POOL
• 56 minutes, average time spent per issue • 8 out of 10 of our readers do not read any other magazine • 44 % of The Red Bulletin readers share a copy with others
Audience Highlights THE RED BULLETIN RANKS #1 AGAINST THE FOLLOWING COMPETITIVE SET • Participate in active sports once a month or more • Ski or snowboard • Jogged/ran in the past 12 months • Mountain biked in the past 12 months • Purchased athletic/workout wear in the past 12 months • Took 4+ domestic trips in the past 12 months • Spent $3,000+ on foreign vacation in the past 12 months • 87% are most interested in The Red Bulletin travel content • Consume vodka, whiskey, bourbon, or tequila in the past 30 days • 67% drink beer • 54% own dogs THE RED BULLETIN READER ALSO INDEXES #1 IN Ambition • Social Responsibility • Preserving the Environment • Leadership • Foreign Culture Creativity • Knowledge • Fine Arts
YOU CAN FIND OUR READERS • Working Out • Running • Photography • Gaming • CrossFit • Cycling • Motorcycling
98% 97% 94% 93% 89% 88% 81%
Whether in the magazine, online or at events, The Red Bulletin delivers breathtaking stories that inspire its readers.
Magazine With award-winning writing and photography, The Red Bulletin focuses on individuals living their lives beyond the ordinary. From artists, athletes, musicians, adventurers or innovators, The Red Bulletin shines the light on these inspiring individuals and their stories.
Online Red Bull’s online platforms tell impressive stories in combination with breathtaking images. RedBull.com, along with our YouTube channel and social media channels, provides direct access to the world of Red Bull and our hyper-engaged audience.
Content development Red Bull is known for its high-quality, innovative and creative content production, characterized by gripping visuals and emotional moments.
Red Bull athletes are among the best in their field: strong, highly talented personalities who consistently test the limits of what is possible while delivering top sporting performances. As Brand Ambassadors, they project a high degree of credibility and a positive image.
Events Red Bull’s innovative and unprecedented sporting events produce exciting, thrilling and unforgettable events that reflect our audience’s passion for sports, culture and gaming.
COREY RICH/RED BULL CONTENT POOL
MAGAZINE Readership 1,700,000
Awards 2019 Ozzie Best Action Photo
Guaranteed Rate Base*
SoCal Journalism Awards - Print, Sports - Magazine, Feature - In-house Publication - Page Design
National Arts & Entertainment Journalism Awards
Ad copy deadline
INSIDE THE PAGES
Front of book
AD RATES Format Double-page
Sample/Sachet (Special Unit) + Single-page
Tip-On-Card (Special Unit) + Single-page
EVENT SPONSORSHIP Experience the world of Red Bull
MARV WATSON FOR WINGS FOR LIFE WORLD RUN, COLOR FACTORY 8.0, BRIAN HALL/RED BULL CONTENT POOL
Innovative concepts that develop into gripping, exciting, unforgettable events that reflect the Red Bull passion for beyond the ordinary. Our Signature Series includes the predominant freeride mountain bike competition, Red Bull Rampage, along with Red Bull Straight Rhythm, Red Bull Soapbox, and Red Bull Flugtag.
RED BULL CONTENT POOL / AARON BLATT, BENEDICK DAVID, CHRISTIAN PONDELLA
Sponsorship Opportunities Find out how Red Bull can incorporate your brand into our multi-tiered event packages. Take advantage of our 360-degree advertising programs by sponsoring our unique and highly visible events.