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smartnews

September 2010

• Putting art into smart • smart fleet choice • smart service offer smart - A Daimler Brand


Welcome Welcome to our first edition of smartnews from smart of Wolverhampton. In this issue you’ll discover the exciting new Brabus Tailormade smart range and see why a smart makes the perfect fleet vehicle: especially when it is branded to advertise your business. We’ve also got details of a service offer and a very competitive finance offer on the incredible new diesel smart fortwo, combining a fun drive, performance and outstanding fuel economy with low emissions. We would be really interested to hear what you think of our newsletter, and would welcome your contributions. Tell us what you and your smart are doing by emailing us on drg@draytongroup.co.uk. And of course, you are always welcome to visit the showroom. We hope to meet as many owners as possible, and look forward to showing you what’s new. Thanks for reading and stay smart!

New service enables owners to put ‘art’ into their smart smart is adding a huge splash of colour and personalisation to the ownership of its fortwo models with the launch of an exciting new product design service in conjunction with performance and styling specialists BRABUS. The smart BRABUS tailor made concept launched at the Frankfurt Motor Show, will enable owners to design their own smart car from an array of special colours and bespoke interiors that will create thousands of combinations to choose from. As part of the service, customers will be able to specify their car’s body panels and tridion safety cell from a palette of 18 vivid colours – each with a supercar/heritage theme. These include the vibrant Campbell Blue, which pays homage to the iconic Bluebird land speed record cars built and tested at Brooklands, the home of Mercedes-Benz World.

Interior detailing on items such as the door handles, instrument cluster, dials and light/wiper lever will also reflect the exterior colour chosen. There will be six tri-top roof colours to select from too, as well as nine leather/Alcantara upholsteries, which will feature in the seats and other areas including door panels, upper dash and in the floor mat edging. Smart of Wolverhampton’s General Manager, Matthew Harris, commented: “Business users have enjoyed tremendous success by using vinyl wraps on their smart cars to promote their companies and we expect the opportunity for individual retail customers to personalise their vehicle will be a huge hit too.” The smart BRABUS tailor made service is available now and can be ordered through smart of wolverhampton. Visit www.smartofwestmidlands.co.uk to find out more.

Join the party. A huge selection of approved used smart vehicles. Visit www.smartofwolverhampton.co.uk


Join our convoy to the smart festival This year’s smart festival is all set to be the best ever thanks to exclusive test drive opportunities of the smart fortwo electric drive and an appearance by 2008 Formula 1 World Champion Lewis Hamilton. Taking place on Saturday 4th September at MercedesBenz World, Brooklands, Near Weybridge, this year’s smart festival coincides with the 10th anniversary of the arrival of right-hand drive smart models in the UK. You have the chance to make it a real day out too, by joining our convoy of smarts from Wolverhampton. We’ll be leaving from our Penn Road showroom at 7am, and you are welcome to join us for a memorable day. The additions of the groundbreaking electric version and the Formula 1 superstar to what is the biggest single-day gathering of smarts are certain to add an extra dimension to the celebrations of the production milestone. Test drives in the smart fortwo electric drive, which uses state-of-the-art lithium-ion battery technology and can be charged via a standard 13 amp socket, will be available to visitors on a first come, first served basis*. Lewis Hamilton will add to the excitement by presenting the winners of the ‘Most Modified’, ‘Best Kept’ and ‘Best Dressed’ smart competitions with their prizes. Other attractions at the smart festival include smart arrows formation driving team, a display of models from the striking BRABUS tailor made collection and a host of driving games that include smart football. The opportunity for visitors to test drive the cuttingedge model comes hot on the heels of the first London consumers taking delivery of their smart fortwo electric drive as part of the UK’s biggest electric car trial and the Plugged-in Report commissioned by smart to understand the UK perceptions around electric vehicles. The full report can be found at www.electricsmart.co.uk “These developments make the smart festival even more of a ‘must attend’ event for admirers of the brand, whether they own a smart or not,” said Gary Savage, Managing Director, Mercedes-Benz Cars.

“From the Plugged-in Report we know that the vast majority of UK consumers are willing to both consider an electric car and lower their own carbon footprint, so having the smart fortwo electric drive available for test drive is a great way to introduce the concept to the thousands of motorists who visit the smart festival. “smart has always been a trendsetting, forward-thinking brand and these test drive opportunities at an evergrowing event prove that once again smart is at the forefront of motoring that is stylish, fun and innovative.” The 2010 smart festival takes place between 10am and 2pm on Saturday 4th September, and updates on the festival’s attractions can be followed on Twitter @smartfortwouk. Alternatively, just contact smart of Wolverhampton on 01902 393400 and we’ll sort out your registration for you. We look forward to seeing you on the 4th September.

* Terms and conditions apply.


Adfield Group makes smart choice with new fleet smart of Wolverhampton is providing the wheels of industry for a growing marketing communications company, which has just acquired a fleet of seven of the iconic two-seaters. The Shropshire-based Adfield Group, which specialises in marketing, events and communications, has purchased the vehicles as company cars for its thriving automotive telemarketing team to visit clients. Adfield Group’s all-new smart fleet consists of six fortwo coupés and a cabriolet model – the latter being bought as an incentive for the team and is given to the top performer each month.

smart movers… Adfield’s Jacqui Amison and Paul Phillips take delivery of one of their cars from smart of Wolverhampton’s Sales Supervisor Catherine Harris

the smart brand was going from strength-to-strength. Director Paul Phillips said: “We wanted a car that had a unique identity – a car that was practical, fun, economical to run, and that made an environmental statement. “smart was an easy choice for us to make and, as we were already working with smart of Wolverhampton, acquiring the vehicles from them was also an easy decision.” Celebrating 10 years since its UK arrival this year, Matthew Harris, smart of Wolverhampton’s General Manager, said that

“The latest smart models have taken refinement, performance and specification to new heights, but it is their low running costs that are proving particularly attractive at present especially among business users,” he said. “While their fuel economy and low emissions are second-tonone, companies like Adfield Group are also getting themselves noticed by having their smart cars branded and enjoying free advertising wherever they go.”

With a stand alone smart showroom displaying new and an impressive selection of approved used vehicles with prices starting from as little as £3,995.

Pride of the Midlands smart of Wolverhampton is ‘the business’ as far as private and corporate customers are concerned – not only in the West Midlands but those living further afield too. The retailer’s reputation for great value new and approved cars, affordable finance packages and unrivalled customer service is spread far and wide and no wonder. Conveniently located on the city’s inner ring road and just a few miles from the M6, smart of Wolverhampton offers everything that an existing or prospective smart owner could need.

This extensive choice of cars is complemented by an experienced After Sales operation featuring a dedicated, manufacturer-trained service team. A loyal customer base clearly appreciates the reassurance that comes from utilising the expertise of an official smart retailer but they are also able to call upon a host of other benefits ranging from a complimentary collection and delivery scheme to highly competitive fixed price servicing and discounted MoT tests. Owners of older smart models can also take advantage of some special discretionary terms. “As a business, we have always taken smart seriously and we treat every customer with the same exceptional level of service whether they are buying a new smart or enquiring about an accessory,” said General Manager Matthew Harris. “This approach has paid dividends as sales have continued to rise even at the height of the recession,” he added. “That shows no sign of abating as more people are attracted to the low running costs of the latest diesel models.”


At your service Fixed price servicing from £89 smart of Wolverhampton is a flagship smart site with a dedicated workshop and service team.

A Service/ Oil service plus

B Service/ maintenance service

In addition to your service carried out by smart trained technicians using only authorised smart parts, you will enjoy a number of additional benefits.

Model

smart fortwo 451

£89.00

£189.00*

n Fixed price servicing from £89.00 n Courtesy car available (by prior appointment) n Special discounts for additional work on vehicles over 3 years old n Collection and delivery service (by prior arrangement) n Service while you wait in our customer waiting area, with complimentary drinks, newspapers and WiFi internet access n Complimentary wash & mini valet

smart fortwo 450

£159.00

£189.00*

smart forfour

£169.00

£169.00*

smart roadster

£169.00

£169.00*

Experience it for yourself. Join in. Call now to book your service. smart of wolverhampton Penn Road, Wolverhampton, WV2 4HD 0844 573 6311 www.smartofwolverhampton.co.uk

MOT £27.00 in conjunction with an A service Free MOT in conjunction with a B Service * Other items may be required depending on mileage (Additional items that depend on mileage can be quoted for in advance) We'll also give you a free MoT test with a B service, and a half price test, just £27 with an A service. You're smart. You've already got a smart car, now get a smarter service.


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