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Recycler Publishing & Events (Zhuhai) Ltd

Global Remanufacturing Industry General Assembly, organized by Recycler Publishing & Events (Zhuhai) Ltd., will be held on 25 September 2010, one day before the RemaxAsia Expo 2010 trade show.  The aim of the conference is to enhance the understanding of the development of different countries’ printer consumables industry, share the experience of promoting the eco-friendly remanufactured products and the remanufacturing philosophy to the public, therefore to promote the healthy and steady development of the world’s remanufactured printer consumables industry.  This unprecedented event is a chance to unite the industry at a global level. Trade associations, media for the industry and companies from the industry are invited.


Recycling Times Magazine

RecyclingTimes The magazine by the industry, for the industry.

Publisher & Managing Director Tony Lee tony@therecycler.com.cn

Director

Sabrina Lo sabrina@therecycler.com.cn

Editorial Editors Jessica Yin magazine@therecycler.com.cn Sophia Jiang editor@therecycler.com.cn

Translator Cherry Xu translator@therecycler.com.cn

Designer Adam Lin design@therecycler.com.cn

Web Designer Gonn Zeng web@therecycler.com.cn

Sales Sales Manager Anna Leung anna@therecycler.com.cn

Account Manager Kevin Zhu kevin@therecycler.com.cn

Sales Executives Joy He mktas@therecycler.com.cn Sally He sales@therecycler.com.cn Susi Guo Sales02@therecycler.com.cn

Operation and Marketing Operation Manager Charles Lee charles@therecycler.com.cn William Feng operation@therecycler.com.cn

Marketing Manager Morrow Miao morrow@therecycler.com.cn

Accounting Feng Li account@therecycler.com.cn

Published by

Recycler Publishing & Events (Zhuhai) Ltd.

Address

RecyclingTimes

5F Pacific Insurance Building, Jiuzhou Ave, Zhuhai, China ISSN 1991-9859 Tel:+86 (0)756 3220716 Fax:+86 (0)756 3220717 Email:info@therecycler.com.cn Website:www.recyclingtimes.com.cn

Recycling Times Magazine

editorial editorial www.recyclingtimes.com.cn

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ince Silverbrook Research unveiled its dazzling Memjet printing technology in 2007, the consumers and suppliers have been waiting. But in May 2010, the long wait was over with the launch of the first Memjet printer at Ipex in the United Kingdom. But wait! The premier launch of the new technology were label and postal printers, targeting the on-demand labels, and mailing and addressing markets. The A4/Letter size printer is still to come, even though Memjet said the launch of its first home and office printer was going to be in 2009. Silverbrook Research Pty, an Australian company, holds more than 2,500 patents. They have licensed their technology exclusively to the US-based company Memjet which has four divisions: Memjet Home and Office, Memjet Labels, Memjet Photo Retail, and Memjet Wide Format. But these divisions do not actually manufacture the printers. They rely on electronics manufacturers, ink and paper developers, manufacturers or companies which distribute and sell OEM and non-OEM printer supplies to partner with them. The aftermarket printer supplies industry has developed this market, hasn’t it? Is there anyone from our industry willing to become a part of this revolutionary technology? Government procurement is another important potential market opportunity for cartridge manufacturers. According to official figures, the Chinese government printer supplies market is worth 30 billion RMB (about US$4.4 billion). The central state-owned companies alone consume about 10 billion RMB (about US$1.45 billion) worth of printer supplies every year. On the strength of it, our editor covers the story on Chinese government printer supplies procurement. Are remanufactured cartridges listed in the purchase list of your local government? Write to us and tell us about it. Following the successful CIFEX conference in Handan, the industry’s focus turns again to RemaxAsia Expo. As we go to press only 4.8% of the floor space is available for exhibitors. If you want to be part of this important event in the industry, don’t miss this final opportunity.

Tony Lee Publisher & Managing Director All rights reserved. © 2010 by Recycler Publishing & Events (Zhuhai) Ltd. The contents are not be to copied or republished without official written consent. The editorial content does not represent official positions of Recycler Publishing & Events (Zhuhai) Ltd.

www.recyclingtimes.com.cn | June 2010

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Recycling Times Magazine

contents contents

Amor acquires Wecare4

The Armor Group has signed an agreement for the acquisition of Wecare4, a European leader in the collection, manufacture and sales of remanufactured inkjet cartridges. This very significant investment will position Armor as one of the leading European manufacturers for new generation inkjet cartridges.

www.recyclingtimes.com.cn

Industry Updates

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Armor acquires Wecare4

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Nand ipl commenced commercial production

Get the Max. Avoid the Mix. ——RemaxAsia Expo 2010 Reservation levels for RemaxAsia Expo 2010 surpass previous RemaxAsia shows in terms of scale, exhibition area and number of exhibitors. Only 4.8% of the floor space is available for exhibitors as we go to press. Join us in this important event!

Is Memjet for real?

HIOT authorized with patent inkjet dyes

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Media Sciences third quarter loss widens HP adds Taiwan company to patent lawsuit over inkjet cartridges

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Company profile of Zhuhai Gree Magneto-Electric Co

HIOT passed ISO9001: 2008 quality management system certification

As a subsidy of a well-known enterprise - Gree Group, MMC slipped through the waves in the business world with its dual advantages of being a part of a state-owned enterprise and the famous brand name Gree. It has weathered a lot and changed with the variations of economic situations.

Sinobase receives STMC certification

Product Release

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Features

Sinotron introduces DEMONTEC’s latest product ranges in the OPC drums

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Trend Vision introduces reactive dye ink for digital textile printing

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Get the Max. Avoid the Mix. ——RemaxAsia Expo 2010

Apex launches replacement chip for HP CE278/285 cartridges

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CIFEX 2010: a complete success

New from Future Graphics

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Well Da launches second generation chips for Canon MX876/870 Fuxinhua adds HP CE250A-253A toner cartridges

Showcase

32

Profiles

OEM news

12

Samsung India to aggressively grow laser printer business

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Canon expects printer sales to rise 50% this year Konica Minolta previews bizhub 423 series of monochrome MFPs

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Approaching Chinese government procurement

June 2010 | www.recyclingtimes.com.cn

Protection and publicity of a brand

Tech Zone

HP launches OfficeJet4500 All-in-One printers in India

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Features

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Exploring the way of innovation ——Interviewing Zhuhai Gree Magneto-Electric Co

Legal Issues

Canon cuts big printer deal with CSG

Epson unveils $100 wireless multifunction for home users

How to stand out at a trade show

Remanufacturing the HP LaserJet P3015 toner cartridges

Market Data

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Color inkjet printer (Part 3)


1 Ink Cartridge

Bulk Ink

2

3

disassemble convenient cost effective

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2010 ZHUHAI CHINA

26-28 September

Booth: C110

REACH

News: News:

Photo Paper

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Toner Cartridge


Recycling Times Magazine

Industry updates

Armor acquires Wecare4

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he Ar mor Group has signed an agreement for the acquisition of Wecare4, a European leader in the collection, manufacture and sales of remanufactured inkjet cartridges. Following the announcement on February 4th of a strong recovery in results for its new generation compatible laser and inkjet cartridge business, Armor continued its process of growth and innovation dynamic and confirmed its commitment to transforming its Armor Office Printing activity into a pillar of the Group’s profitability. This very significant investment will position Armor as one of the leading European manufacturers for new generation inkjet cartridges. Wecare4 headquarters is near Breda in the Netherlands. Its manufacturing unit is located in Moravský Písek in the Czech Republic. The company was created in 1993 and employs almost 200 staff. Its activity as a remanufactured inkjet cartridge producer complements Armor’s own. Armor belives this acquisition will see it become the European leader in the three main product ranges for new generation cartridges (laser, new build inkjet and remanufactured inkjet). Wecare’s strong brand presence in

Northern Europe opens up new opportunities for Armor, notably in the Netherlands where Wecare4 products will continue to be promoted under the Wecare brand. "Wecare4’s acquisition strengthens Armor’s commitment in sustainable development. We have become one of the very rare players possessing mastery of the industrial process for all three key ranges of the new generation consumables market: laser, new-built inkjet and remanufactured inkjet. Armor will thus offer its customers a complete in-house manufactured range, ensuring both a high quality process and total product traceability”, explains Hubert de Boisredon, Armor Group CEO. For Frank van

Meenen, current CEO at Wecare4, “Merging the Wecare4 and Armor Office Printing businesses will create the only complete platform in Europe to provide the whole range of new generation printing consumables to customers from one single source.” This new activity will be managed by PierreYves Léger, Managing Director for Armor’s Office Printing activity, who will be able to rely on Frank van Meenen's expert support. Sustainable development is at the heart of Armor's overall strategy, and is built into the very nature of the Wecare4 activity which consists of recycling empty cartridges into brand new remanufactured cartridges. In addition, the teams and management at both companies share the values of humanism, innovation, commitment and customer service – which include meticulous quality control. All jobs linked with this acquisition, both at Wecare4 and Armor, will be kept. Taking into account the growth synergies resulting from the Wecare4 acquisition, Armor Group forecasts a turnover of 170 million in 2010, 70 million of which will be generated by the Office Printing side of the business.

printer with Memjet technology. The Rapid X1 is a roll to roll printer with an 8 ½” wide 5 color print head and a maximum print resolution of 1600 x 1600 dpi. Maximum print speed is 12 inches per second at 1600 x 800 dpi. The RAPID X1 is manufactured by Rapid Machinery Company of Chatswood, Australia. Impression Technology Europe is a distributor of products manufactured by Impression Technology Pty Ltd of Sidney, Australia. These branded products are textile and garment inkjet printers. Silverbrook Research, the parent of Memjet, is also located in Australia.

Rumor has it that Memjet-based large format devices may be coming this year as well. It appears that the Memjet strategy has changed from licensing the technology to supplying key components, such as printheads, drive electronics, and ink. The company may also supply print engines for the home and office sector. That Memjet is serious was shown late last year with their hiring of Len Lauer, former COO of Qualcomm; a position he left to join Memjet. He had been rumored to be joining communications giant Verizon as its CEO, an indication that he has major management talent.

Is Memjet for real?

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e h a v e b e e n a s ke d t h i s question many times in the three years since Memjet founder Kia Silverbrook announced the technology and plans to introduce a product before the end of 2007. Demonstration units made it seem at the time that a product was indeed imminent, but promises of products in 2007, 2008 and 2009 have not been met. Some have even suggested that the announcement was a hoax. All that may be about to change. At IPEX (Birmingham, UK), Impression Technology Europe has introduced the RAPID X1 label

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Recycling Times Magazine

Industry updates

NAND Ipl. commenced commercial production

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avran Advanced NanoProduct Development International Pvt Ltd. (NAND Ipl.), the first Indian company dedicated to commercializing nanotechnology based products, commenced its commercial production of chemical toner on 22nd April 2010 on the occasion of World Earth Day. Nandipl have built a commercial plant in India, at village Dhamandri, Distt. Una, Himachal Pradesh, for manufacturing chemical toner, and commercial production has successfully started. NAND ipl’s state of art plant is the first plant of its kind in Asia to manufacture chemical toner. Besides the Indian market, the product will also be marketed to the USA, Europe, China, Brazil and other South East Asian countries. On this occasion Mr. Kumar Binit the Cofounder & Executive Director of the company said “we have been eagerly waiting for this day and finally it has come. We have already received lot of enquiries for samples from across the globe. We are now ready to ship samples of our first three Bestone Chemical Colour Toners Premium range. The present plant capacity is 400 metric tones per annum which can be easily expanded to 1000 tones p.a. It also gives me great pleasure to say that this chemical plant is completely environmentally friendly which is rarely seen in India.”

Nand ipl is already an ISO 9001:2008 and ISO 14000:2004 Certified Company by Moody International/UKAS. NAND ipl’s Bestone Chemical Colour Toners are now ready for dispatch for the following popular HP Colour Laser Printer families: HP CP 1215 HP CP 2025 HP CP 3600 / 3800 To meet customers’ needs, NAND Ipl. has developed a Premium Bestone product set that is designed for laser toner cartridges remanufactured using only good quality, once-used OEM parts from OEM virgin empty cartridges. NAND Ipl. said, in the next month or so they

should also be able to send out samples for Bestone Chemical Colour Toners Standard version for the same family of printers . This Standard toner range will need a new OPC and wiper blade every time and will work with the commonly available OPC drums and good quality wiper blades. Additionally the company has almost completed development of color chemical toners for other popular families of HP color laser printers, namely HP 2600, HP 5500, HP 4600 and HP 4730. All Bestone Chemical Colour Toners products have been designed to give similar performance to the OEM Chemical Toners and will be available in both the Premium and Standard versions very soon.

HIOT authorized with patent inkjet dyes

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ubei High Output Technology Co., Ltd. (HIOT) announced that a patent was granted by the State Intellectual Property Office of China for “a high molecular weight dye, its preparation & purification method and ink based on this dye” ( patent number: ZL200710051304.0, publication number: CN101007909). This confirmed that HIOT has filled the void for technology in this field in China and

HIOT’s inkjet dye production technology has reached new heights. According to HIOT, the achievement is the result of four years of hard work. The highlight of the technology is combining dye modification technology with membrane separation technology. The output is a highpurity, high quality special dye for printers. The products made with this technology enjoy reliable performance and the technical indexes

of the products will hit international advanced level. Recycling Times also learnt that HIOT will expand its investment on R&D, striving to be the largest special inkjet dye and pigment company of China in the next few years. For more information, please go to www. hiot.net.cn or contact the marketing team at +86 027 87537730. www.recyclingtimes.com.cn | June 2010

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Recycling Times Magazine

Industry updates

Media Sciences third quarter loss widens

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edia Sciences International, Inc. (Media Sciences), the leading independent manufacturer of color toner cartridges and solid inks for use in color business printers, announced its quarterly financial results for the three and nine months ended March 31, 2010. Financial results for the quarter ended March 31, 2010 include: • Net revenues of $5,175,000, representing a $9,000 or 0.2% decrease year-over-year and a $411,000 or 7% decrease over the previous quarter. • Gross margin at 36.3% of net revenues, versus 40.6% for the same period last year. • Net loss of $2,703,000 ($0.22 per share), versus a net loss of $1,496,000 ($0.13 per share) in the same quarter a year ago. For the three and nine months ended March 31, 2010, Media Sciences lost $2,703,000 ($0.22 per share basic and diluted) and $3,013,000 ($0.25

per share basic and diluted). This compares with a net loss of $1,496,000 ($0.13 per share basic and diluted) and $1,535,000 ($0.13 per share basic and diluted), respectively, for the three and nine months ended March 31, 2009. For the three months ended March 31, 2010, as compared to the same period last year, net revenues declined by $9,000 or 0.2% to $5,175,000 from $5,184,000. Year-over-year for the three months, sales of color toner cartridges increased by about 11% and solid ink product sales decreased by about 10%. Net revenues increased by $175,000 or 1% to $16,268,000 from $16,093,000. This increase in net revenues was primarily driven by the revenue impact of greater year-over-year sales of toner-based products and continued rapid growth of European sales, partially offset by attrition in sales to a

HP adds Taiwanese company to patent lawsuit over inkjet cartridges

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P announced recently that it has re-filed its Federal District court litigation pertaining to the sale of patent-infringing cartridges as well as the sale of products incorporating stolen components. The re-filing of the complaint identifies an additional defendant, Asia Pacific Microsystems Inc. (APM) of Taiwan, an affiliated company of Taiwan-based UMC Group. The re-filed case also adds Hewlett-Packard Development Company, a subsidiary of HP, as a plaintiff in the case. HP is also making the same changes to the case before the U.S. International Trade Commission. The original case was Hewlett Packard v MicroJet Technology, No. C 10-00965 EMC, US District Court, Northern District of California (San Francisco). The Federal District court and ITC complaints also name the following as defendants: Mipo Technology Limited of Hong Kong, Mipo Science & Technology Co. Ltd. of China, Mextec Group Inc. D/B/A Mipo America Ltd. of Florida, Sinotime Technologies Inc. D/B/A All Colors of Florida, and Ptc Holdings Limited of Hong Kong. HP will soon be taking similar steps to introduce APM as a defendant in parallel litigation on the patent claims before the ITC.

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June 2010 | www.recyclingtimes.com.cn

price sensitive and less quality oriented imaging channel. Year-over-year for the nine months, sales of color toner cartridges increased by about 11% and solid ink product sales decreased by about 8%. Levin continued, "During the quarter, significant effort and resources were applied to the recently announced transformative acquisition of Master Ink. During the conference call we will review the many significant strategic benefits the acquisition is expected to provide us, as well as the improved scalability, operating leverage and margin improvement we anticipate. Upon closing, we expect to quickly enjoy the benefits of the combination, including a reduction in the cost of our existing toner based product line."


Recycling Times Magazine

Industry updates

HIOT passed ISO9001: 2008 quality management system certification

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ubei High Output Technology Co., Ltd. (HIOT) announces they passed through ISO9001: 2008 quality management system certification. On March 16, 2010, experts from Beijing Xingyuan Certification Center reviewed HIOT according to the standard of ISO9001: 2008. After that, HIOT was certified that the quality management and control fulfilled the requirement of ISO9001: 2008 quality management system. The quality management system of HIOT has objective on every level of its operations and the existing quality management system also fits the description of GB/T19001-2008—ISO9001:2008. HIOT have several products that obtains the ISO9001: 2008 quality management standard, including inkjet color paste, liquid dye, design and production of a complete set of membrane equipment.

Time

What

Aug. 17, 2009

Introduction of ISO9001: 2008

Nov. 26, 2009

Trial production of ISO9001: 2008

Jan. 15, 2010

Internal audit

Feb. 12, 2010

Output of management review meeting

Mar. 16, 2010

External audit

“The audit squad strictly reviewed the management team, the quality management process and on-field productions. They also provide us with great suggestions about how to improve the efficiency of management”, said a quality control manager of HIOT. According to HIOT, the ISO accreditation is demonstrating the ability to provide consistently a product that meets customers’ expectations is just one of the reasons they

believe gaining ISO accreditation is vital in assuring the commitment of HIOT. HIOT believes that this certification marks more reliable and consistent quality management of the company. They also show the intention to provide better service, quality products with accessible price and technology solutions for the industry base on the existing, art-of-the state production equipment and dynamic R&D team.

Sinobase receives STMC certification

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ongyue Digital Technology Ltd, a branch factory of Sinobase Network Technology Ltd. (Sinobase), received STMC certification in May 2010 after completing a rigorous STMC training programme. In the Shenzhen branch factory employees are trained by certified trainers and verified to be compliant with STMC quality test methods. “As one of a minority in China to be STMC certified, Sinobase is proud to be involved in the standardization of product testing methods in the printer consumables industry. And this will also help to maintain our quality and service level”, said Ben Hung, Director of Sinobase. Sinobase is going to take the every production process so that it is according to STMC standards. From the Incomings Quality Check (IQC department), On line Testing (PQC section), to QC on both semi and finished products, all the procedures must be undertaken according to STMC Guidelines. According to Sinobase, 2010 is a historical landmark

for Sinobase Group. This is the tenth anniversary for the company. The new plant in Shenzhen will have the production capacity of 100,000 pieces of ex-factory cartridges in the second quarter of 2010. Sinobase Industrial Park is under planning and selection in order to catch up with the development of markets and meet customer demand. About STMC The Standardized Test Methods Committee was formed in the US, and its objective is to seek

into a comprehensive systematic product solution provider for rechargers in China. The current monthly capacity of Sinobase is a minimum of 50,000 laser toner cartridges. Sinobase are mainly focusing on niche marketing products, such as Samsung, Dell, Xerox, Oki color, Brother, Epson, Lexmark, Konica Minolta new compatible black toner cartridges and remanufactured color toner cartridges. Sinobase also provides private label services.

out approved standardized test methods and educate remanufacturers to use these methods to quality test their products. About SINOBASE Sinobase Network Technology Ltd. is an Asia-leading manufacturer of premium compatible laser toners established in 2000. Sinobase started business as empty collector and seller, and it has developed www.recyclingtimes.com.cn | June 2010

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Recycling Times Magazine

Product Release

Sinotron introduces DEMONTEC’s latest product ranges in the OPC drums

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here is more to running efficient and cost-effective printing and imaging than just buying new machines. A well-planned, strategic approach to managing printing and imaging can reduce costs and increase productivity through the entire lifecycle of the machines. Sinotron United Pte Ltd has announced the availability of DEMONTEC’s newest product ranges in the OPC drums. The latest editions of these OPC drums offer customers additional flexibility coupled with the latest technology and cost-effective options. Building on the strengths of previous OPC drums, the latest OPC drum new ranges have been completely re-developed to provide imaging supplies that consistently meet or exceed the most demanding performance expectations. The new DEMONTEC OPC drums offer long

service life, high value and high production used to create an immediate and significant costsavings impact and substantial long-term profit opportunities for customers. “With the increased interest of customers in cost-effectiveness and excellent quality, we believe that these newest DEMONTEC OPC drums will be an excellent technological companion in moving forward,” said Chris Lee, CEO of Sinotron United Pte Ltd. “These latest additions show our continued dedication

to this segment. By offering our customers more flexible and cost-effective options in our product ranges, we are confident that our momentum in this market will continue to grow into 2010.” The new DEMONTEC OPC drums are now available for models such as Canon, Brother, Samsung, HP, RICOH, and XEROX. For more information on DEMONTEC’s newest product ranges, please visit www.demontec. com.sg or contact marketing@sinotron.biz.

www.recyclingtimes.com.cn | June 2010

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Recycling Times Magazine

Product Release

Trend Vision introduces reactive dye ink for digital textile printing

Apex launches replacement chip for HP CE278/285 cartridges

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n May 21, Trend Vision Technology (Zhuhai) Co., Ltd (Trend Vision) announced the release of a reactive dye ink for digital textile printing. The ink can be used for all piezoelectric printers, such as MIMAKI, EPSON, MUTOH and QualiJet HS digital textile printers. According to Trend Vision, the ink has high chemical and physical stability, and leaves printheads free of clogging. It is intended for printing on the cotton, silk, wool, etc. with piezoelectric printers. However, before printing, all the fabrics need pretreatment. Lim Kheng Tee, general manager of Trend Vision, said, “The ink offers perfect color saturation and deionization. The wide color gamut and good compatibility of colors can represent customers’ perfect performance. It also enjoys high light fastness, stands up to rubbing and washing and it includes no forbidden textile dyestuffs!” Trend Vision also provides pre-treatment padding liquid along with the reactive ink for Digital Textile Printing. Several packages, including 100ml, 200ml, 500ml, 1000ml, 5kg, and 20kg quantities are available. For more information, please go to www.trendvision.com.cn or contact Trend Vision’s sales team at +86-756-3363652 or 3363653.

pex Microelectronics Co., Ltd. (Apex) has announced the launch of a replacement chip for HP CE278/285 cartridges. According to Apex, HP released several models on April 20, 2010. The HP LaserJet Pro series of printers drew lots of attention with many “smart” functions. Apex believes that, it became the only manufacturer in the world to introduce compatible replacement chips forCE278 and CE285 cartridges, which it did as early as April 12 2010. After repeated trials, the chip Apex introduced has proved to virtually equal OEM products. Apex has applied ASIC design and this chip is compatible with Apex’s Unismart system. The new ASIC chips have full functionality with OEM products so there will be no problems in terms of compatibility with firmware. ASIC design ensures the advantages of low driving voltage, low energy consumption, high reliability, and high communication speed. With these features, this chip has control over the increasing upgrading of HP printers. The combination with Apex’s Unismart system means this chip fully realizes a “universal function” and operation for users is very easy. “This chip will become the new and hot product after Apex’s CB435/436 series chips”, said Apex. For more information, please visit Apex at www.apexmic.com or contact sales team at +86 0756 3333768.

New from Future Graphics Future Graphics Imaging, a global leader in quality aftermarket supplies and components, has released a Comprehensive System Solution for the Xerox Phaser 4510 remanufactured cartridge. The comprehensive solution, qualified at FGIC’s development facility, consists of MK Imaging OPC, MK Imaging toner, chip, wiper blade and doctor blade. The Xerox Phaser 4510 is based on the same engine as the 4500. Some key differences between the two include increased ppm (45 ppm for the 4510 and 36 ppm for the 4500);

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June 2010 | www.recyclingtimes.com.cn

increased yield (19,000 pages on the 4510 and 18,000 pages on the 4500) and a lower CPP (1.2 cents with the 4510 and 1.4 cents with the 4500). All products for the Xerox 4510 are in stock now and ship from convenient locations all over the globe. Future Graphics also released two compatible replacement chips in May. The first one (FGIC Item Number: E332ULYCHIP3) is for use in Lexmark E230/ E232, E234/E238/E240, E330/E332, E340/E342, X203/X204, X340/X342, Dell 1700/1710 and IBM

InfoPrint 1412/1512 Low Yield (2.5K) cartridges. The second one (FGIC Item Number: X342UCHIP2) is for use in laser cartridge Dell 310-5401 (X5011), IBM 75P5708, Lexmark 12A8300, L exmark 24035SA , L exmark X203A21G and Lexmark X340A21G. This compatible replacement chip can also be used in Lexmark E230/E232, E234/E238/ E240, E330/E332, E340/E342, X203/X204, X340/X342, Dell 1700/1710 and IBM InfoPrint 1412/1512 High Yield (6K) cartridges. Remanufacturing instructions are available to download on fgimaging.com.


Recycling Times Magazine

Product Release

Well Da launches second generation chips for Canon MX876/870

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ell Da Elec-technology (Shenzhen) Co., Ltd. ( Well Da), a subsidiary company of United Well Technology Group Limited, announced the launch of second generation chips for the Canon MX876/870, providing more solutions for customers. Well Da explained that Canon released a

multifunctional printer in China (MX876) recently and another model (MX870) for Japan, Europe and American market. This upgrading of printers by Canon creates technological barriers for compatible replacement chips that entered into the market in 2009. After hard work by the Well Da technological

team, Well Da finally broke down this technological barrier on April 10, 2010. “We tested the chip on Canon MX876/MX870 many times and the chip definitely works great with the Canon models. The performance of the chip is also very reliable”, said Well Da. For more information, please go to the Well Da website at www.welldachina.com.

Fuxinhua adds HP CE250A-253A toner cartridges

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henzhen Fuxinhua Technology Co., Ltd has been successfully research and development the Recycle/new HPCE250A~253A LaserJet color toner cartridge. According to Fuxinhua, this cartridge is designed to meet a wide range of needs. The improved HP ColorSphere toner achieves even higher gloss for a dynamic range of bright color.

ColorSphere toner and intelligence built into the cartridge enable fast, high-quality, consistent results. Trouble-free printing can save time, increase productivity and lower overall costs of printing. Take advantage of builtin cartridge intelligence

that enables time-saving supplies management features to reduce administrative time and keep your office printing running smoothly. For more information about Fuxinhua , please visit www.makingtoner.com or send email to admin@makingtoner.com. You can also call Fuxinhua’s sales team at +86-0755-81458324/29231728.

www.recyclingtimes.com.cn | June 2010

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Recycling Times Magazine

OEM news

Samsung India to aggressively grow laser printer business

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amsung India Electronics plans to aggressively grow its laser printer business by taking on the market leader HP. As a leader in LCD monitors, the Korean MNC wants to dominate the printer market with an enhanced product offering, a sharper focus on B2B business and a strong distribution channel. On May 19 Samsung unveiled eight new models of monochrome laser, network and multi-function printers competitively priced at between Rs 5499 to Rs 12,999. It has also lined up a slew of 33 printers across the three categories. Ranjit Yadav, director, mobile & IT business, Samsung Electronics said the launch included ML 1666, the world’s smallest laser printer, with an affordable price of Rs 5499. He said printers accounts for an 11 to 12% share of the total IT sales. While all the printers are currently imported from Samsung’s plants abroad, it will look at starting to produce them at the Indian. He said, "This year, we will aggressively grow our printer business, aiming for a 56 to 58% jump in volumes to garner a market share of 30%. This will be against the 10 to 11% growth in total volume projected by IDC which expects it to grow to 9.5 lakh units in 2010". General Manager, IT solutions business, Uday Bhat said that in printers its market share went up from 17% in Q4 of 2009 to 24% in Q1 of 2010. "This year, we will use the new models as a game changer to become a strong number two player with a share of 30%. Next year, we will emerge a market leader". It will focus on major segments like Governments and SMBs besides offering outsourcing solutions to top 100 corporate accounts through its vendors and partners.

Canon expects printer sales to rise 50% this year

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anon India, maker of digital imaging equipment, expects to sell 50 cent more units of its printing segment in 2010 as compared to the sales in 2008. The expected increase in sales will be a result of the company's latest Image Express Campaign. At an investment of Rs 10 crore (about $2.1 million), the company plans to push sales in Tier I and II cities through a yearlong mobile campaign to leverage Canon's brand image. "We expect our printer sales to go up by 50 percent with the Image Express Campaign which has kickstarted in Ahmedabad today," Kensaku Konishi, president and chief executive officer, Canon India said. Canon India holds plans of investing Rs.55 crores (about $11.6 million) in the sale and promotion of digital cameras in India. Besides, Canon is rolling out aggressive marketing plans to touch Rs 450 crore revenue in camera division out of a total of Rs 1,100 crore (about $231.9 million)in 2010. The company has also planned to launch 100 new products this year, of which they have already launched 18 cameras, 18 printers and 20 copier machines, Konishi said. Currently, 50 percent of the company’s revenues are from Tier II and III cities and the company expects this to go up to 70 percent in five years, Konishi said. The company is also expanding its international service networks from seven to nine, including one in Delhi. According to Konishi, Canon's total business grew by 40 percent in 2009 from Rs 840 crore last year to Rs Rs 1100-1200 crore this year.

Konica Minolta previews bizhub 423 series of monochrome MFPs

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onica Minolta Business Solutions U.S.A., Inc. (Konica Minolta), previewed the bizhub 423 series of monochrome multifunctional Products at the company’s “The Power of Performance” Business Conference and Product Expo at the JW Marriott in L.A. Live. The new systems, which include the bizhub 423, bizhub 363, bizhub 283 and bizhub 223, offer customers the costefficiency of monochrome MFPs with the added benefit of color scanning. With more than 1,000

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new features than the predecessor series, the bizhub 423 Series is a great choice for customers requiring the level of features and functionality offered by innovative mid-range MFPs. The specifications are as follows: bizhub 423: 42 pages per minute (ppm) bizhub 363: 36 ppm bizhub 283: 28 ppm bizhub 223: 22 ppm All four MFPs allow users to scan documents to Email, FTP server, SMB or perform TWAIN

scanning from PCs, and boost user productivity with color and monochrome scanning speeds of up to 70 originals per minute (300 dpi). Built upon the strong success of the awardwinning line of bizhub MFPs, the bizhub 423 Series offers standard out-of-the-box security features such as HDD encryption, and HDD job overwrite at no additional charge. In order to protect the environment, these systems offer power consumption reduction with energysaving operation and power-down features.


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OEM news

Canon cuts big printer deal with CSG

HP launches OfficeJet4500 All-in-One printers in India

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anon Australia has totted a billion dollar yield after letting its multi-function printer dealership to Darwin-based integrator CSG. ASX-listed CSG has agreed to pay $10 million for licenses to sell the devices from dealerships in national capitals and for sub-contracting rights over an existing portfolio of 10,500 multi-function devices. Canon Australia senior general manager Craig Manson said that the company's calculations confirmed the billion yield expectations but declined to reveal the longevity of the contract. "This is a big move for us," Mr Manson said. CSG announced that it would raise $40m through an institutional share placement to fund the deal and its recent acquisitions of Leasing Solutions Limited and Aaromba Technologies Limited for $20m and $2m respectively. Its first payment to Canon of $6m will be on July 1. On May 12, CSG signed a $31 million deal with Canon to take over the servicing of 10,500 multi-function devices (MFDs). CSG has also become a Canon MFD dealer in Sydney, Melbourne, Canberra, Adelaide and Perth in addition to its arrangement with Fuji Xerox. Existing Canon MFD customers will receive services from CSG immediately. To help fund the $31 million deal with Canon and other activities, the service provider is aiming to raise $40 million in a fully underwritten institutional placement. The company recorded revenue growth of 30 per cent year on year to $111.9m, EBITDA growth of 10 per cent to $23.9m and NPAT up 11 per cent to $12.3m. At the time of the deal, CSG CEO, Denis McKenzie, said in an ASX statement that the company’s IT Services business had a strengthening sales pipeline and margins were down during the half due to new revenue at lower margins. The Print Services business experienced significant sales of new equipment and highly profitable churn to color printing, McKenzie said.

ewlett-Packard (HP) India has introduced its OfficeJet4500 All-in-One printers in India. HP claims that this new series of printers offers energy-efficient printing devices with a stylish look that would be very useful for users looking for convenience of a multifunctional, in a compact device. The OJ 4500 series is designed to address consumer preferences based on their consumption of black and white and color printing. According to Rajkumar Rishi, Director of Inkjet and Web Solutions, Imaging and Printing Group, HP India, this new series of printers will help the users by offering increased task efficiency, and reduced costs per page. The two variants of the new all-in-one include the HP Officejet 4500 Desktop and the network-enabled HP Officejet 4500. The HP OfficeJet portfolio, which is designed to cater to the everyday printing needs of home users and micro businesses, includes 14 printing solutions, of which the HP OJ 8500, HP OJ 6500 and the HP OJ 6000 have been bestsellers across markets, according to HP.

Epson unveils $100 wireless multifunction for home users

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n May 5, Epson introduced the latest member of its NX line of multifunction printers, the Stylus NX420. Targeted at home users and students, the new print/ scan/copy device costs $100 and features 802.11n WiFi, as well as USB 2.0 connectivity. The printer uses Epson’s smudge, fade, and water-resistant DuraBrite Ultra pigment inks in four individual cartridges – one each for cyan, magenta, yellow and black – claiming print longevity of up to 118 years. Using ISO speed tests, the company claims print speeds of up to 6.4 pages per minute in black and 3.3 pages per minute color. To print photos without a Mac, the NX420 offers a built-in memory card slot that supports multiple types of SD, xD-Picture Card, and Memory Stick formats and a 1.5-inch preview LCD. Editing features include sepia, black and white and red-eye removal. The Stylus NX420 has a 1200-dpi optical resolution and flatbed scanner with 24-bit output. www.recyclingtimes.com.cn | June 2010

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Approaching Chinese government procurement As an old Chinese saying goes, “A good year is determined by its spring”. The spring is also very busy for China’s printer consumables industry. The government starts to buy and the companies in the industry begin to fight for more market share. On March 19, the first Government Procurement Meeting was held in Beijing, hosted by the Government Procurement Newspaper Office. The theme for the Meeting was “Aftermarket printer supplies: the way to government procurement”. How did printer supplies become the hit topic for the beginning of the year on the government procurement agenda? There are millions of reasons for this. In this article, we will draw a picture of the China’s government procurement for the benefit of aftermarket printer supplies makers and remanufacturers. The big picture The size of government purchasing Let’s first just spend a minute to take a look the big picture of government procurement of China. What exactly is the size of government procurement in China? According to the introduction by Mr. Ding Xuedong, Minister of the Ministry of Finance People’s Republic of China, on May 7, China’s Government Procurement System has been under full implementation and is developing rapidly. In 2002, the government bought only 100.96 billion Chinese Yuan (about $ 14.78 billion) worth of goods. Since the Government Procurement Law came into effect in 2003, the amount of goods purchased by the government has taken leaps and bounds. Last year, this figure went beyond 700 billion Chinese Yuan (about $ 102.5 billion). If we do some calculations, we can see the scale of government purchasing is growing at an annual

speed of 35.2% on average. However, in stark contrast to the rapid growth, the percentage of GDP government purchasing takes up is around 1.8%. We learn that government purchasing in some developed countries occupies about 10% of the total annual GDP. So there is plenty of room for China’s government procurement to grow. What about the room for printer supplies? According to the statistics provided by Xinhuanet, the online news service of Xinhua News Agency in China, the printer supplies that the Chinese government purchases every year amount to more than 30 billion Chinese Yuan (about $ 4.4 billion). The central enterprises alone need about 10 billion Chinese Yuan (about $ 1.45 billion) worth of printer supplies every year. Which governments buy third party printer supplies? If we are going to talk about government procurement of

▲ The first Government Procurement Meeting

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third party printer supplies in China, we have to talk about Zhuhai city. As a pioneer of aftermarket supplies purchasing, the Zhuhai Municipal Government first opened its doors for third party printer supplies in 2008. In that year, office supplies purchasing had a total value of 10 billion Yuan, in which third party printer supplies accounted for less than 1%. However, the influence of the revolutionary transformation in Zhuhai is profound. Zhuhai Municipal Government is not only the first government to purchase third party printer supplies but also the first government to propose a “bid package model”. In the old days, government procurement bought office equipment (printers, fax machines and so on) and printer supplies in the same package called “office equipment”. They made no distinction between printers and the supplies a printer used. When they purchased office equipment, they would ask printers manufacturers to bid. The OEMs who got the procurement package also supplied the printer consumables for the equipment. The “Bid package model” means government separate office equipment from the supplies they need, thus they can buy printers and other office equipment from one manufacturer and supplies from another. In order to make room for the emerging third party supplies market, the Zhuhai Municipal government took things to the next level. They further separated OEM printer supplies from aftermarket printer supplies. When they purchase printer supplies, they release two standards, one for OEM printer supplies, one for aftermarket printer supplies.

Any company or product that meets the standards can bid (public invitation) for government procurement. After the Zhuhai Municipal Government made this historic move, many other governments followed suit. According to Dr. Tom Zhang, secretary general of the Zhuhai Printing Consumable Industry Association, there have been more than 10 provinces or provincial level cities that have purchased third party printer supplies – Tianjin city, Heilongjiang Province, Zhejiang Province, Shangdong Province, Jiangsu Province and Gansu Province to name just a few. The municipal cities include 27 cities, namely Zhuhai city of Guangdong Province, Qindao city of Shandong Province, Kaifeng city of Henan Province, Nibo city of Zhejiang Province, Nanning city of Guangxi Province and so on. Zhou Shunliang, director of the Government Procurement Center of Zhuhai Municipal City, said: “In the first half of 2009, the percentage of aftermarket printer supplies was up to 30% of the total printer supplies procurement for the Zhuhai Municipal Government. That is almost five times of that in 2008. We are the ice-breaker of purchasing aftermarket printer supplies in the public sector.” He is very proud of what Zhuhai has set for the rest of the country. He provided Recycling Times several important numbers. There were 37 suppliers who won the contract to supply Zhuhai Government Procurement in 2009. The 37 suppliers were distributing 49 brands of products, of which 16 were OEM products and 33 were aftermarket products. From here, we get 67% aftermarket printer supplies and they made up 30% of the total government procurement for printer supplies in Zhuhai. According to Mr. Zhou, this is the highest percentage of aftermarket printer supplies in government procurement across China. Wang Zhihui, deputy director of the Government Procurement Center of Zhuhai Municipal City, said: “We have run the ‘bid package model’ for more than two years now. The aftermarket printer supplies and remanufacturers are very enthusiastic and they’ve benefited a lot from the model we built up. The percentage of third party printer supplies has taken up 35% of our total procurement plan for printer supplies in 2010. ” In other regions, many centralized procurement organs of provinces have started to apply the “bid package model” when procuring printer supplies. Anhui Province added aftermarket printer supplies to its procurement plan in 2008 and they set a 20% elimination rate for aftermarket products. That is, they will only eliminate 20% third party suppliers from the bid process. www.recyclingtimes.com.cn | June 2010

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Who gets a share of the big market? Good news came on January 22 2010 when Ninestar Image Co., Ltd was listed in the bidding results of the first Office Equipment and Pinter Supplies Government Procurement (Contract Supply) of Shandong Province. In April, Print-Rite won the bid for Zhuhai Municipal Government Procurement in 2010. Print-Rite also reaped many government purchasing bids in other provinces and cities of China.

billion to five billion Yuan ($ 590 million to $ 732 million) in savings. Thirdly, the government will encourage national brands to innovate if they buy aftermarket products. Currently, the aftermarket printer supplies industry has often made do with simple copy OEM supplies. Yet better support can foster an innovation culture. Take Print-Rite for example, Print-Rite owns more than 1,000 patents.

Thus far, many third party printer consumables have been listed on the government procurement plan, such as Jialianxin Image Products Co., Ltd of Zhuhai, Zhuhai Clear Technological Co., Ltd., Zhuhai Gree Magneto-Electric Co., Ltd. and Foshan Shunde Cobol Industries Co., Ltd.

Make it in government procurement Efforts from the industry The media in the industry Because there are doubts about whether the quality of the aftermarket printer supplies is reliable, the market in China doesn’t absorb enough products. What is the situation in public organs? For years they have used OEM supplies. This is a habit based on the feeling that OEM printer supplies are not bad and they guarantee quality. “This concept that OEM printer supplies are better in quality has close relation to the fact that government users don’t understand aftermarket printer supplies. What are aftermarket printer supplies? What is good about aftermarket printer supplies? They don’t even care”, said Yan Xiaoyan, chief editor of China Government Procurement Journal. “The most pressing action is to promote aftermarket supplies. Make sure that the procuring agencies know the environment friendly printer supplies. That is very important”, she added. Although the aftermarket printer supplies industry has been developing in China for nearly 30 years and establish a good image, gaining some market share, the government procuring agencies may not understand aftermarket printer supplies enough.

Why aftermarket printer supplies? There are at least three benefits that can be harnessed by public organizations consuming aftermarket printer supplies. Firstly, Chinese governments look to circular economic development as the strategy goal for a sustainable national economy. Remanufacturing printer supplies is consistent with the characteristics of a circulation economy, taking energy conservation, recycled materials and a green environment as the blueprint for the industry. Aftermarket printer consumables are green for the environment. Statistics prove that making a brand new toner cartridge needs about 3.4 liters (0.75 gallon) of oil. By refilling and recycling cartridges instead of buying new ones, the oil used is reduced and people can save up to 50% on the cost of a new cartridge. Because recycling cartridges is environmentally friendly, people feel good about supporting sustainable development for the planet's limited resources. The government will set an example of protecting the environment. Secondly, as OEM cartridges are very expensive, that's a great saving on financial capital if the government buys aftermarket printer supplies. According to our interview with several leading companies in Zhuhai, we learned that for the same quality of products, the aftermarket cartridges are about 50% to 60% of the price of OEM products. Government procurement in 2008 was about 10 billion Yuan (about $ 1.46 billion). If we apply that saving percentage of 40-50% to calculate the total saving for government on printer supplies in 2008, we get about four

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Jia Qinlin, director of the Government Procurement Center of Tianjin Provincial Government, said: “The lack of awareness about aftermarket printer supplies contributes to blocking the way to them getting a share of government procurement. Many procurment agencies have doubts about exactly what the quality of aftermarket printer supplies is” Even if they would like to give aftermarket printer supplies a try, they will just take a wait-and-see attitude before they take actions. In order to clear the doubts in consumer’s mind, the media and associations in the industry have done a lot to promote aftermarket printer supplies. Recycler China has also been engaging in efforts to publicize the industry in China. It invites delegates from companies in the industry for dialogues, forums, seminars and other meetings or conferences, covering issues on technology, developing the industry for the common good, government procurement and many other acute problems facing the industry. In May 2009, Recycler China joined the Government Procurement seminar together with the China Financial and Economic News and the China Computer Industry Association (CCIA), addressing on the issue of aftermarket printer supplies. In April 2010, Recycler China hosted a round-table meeting during CIFEX 2010. Proposals for the promotion of the industry were forged at these productive meetings. Another association, the Zhuhai Printing Consumable Industry Association (ZPCIA), is making an extraordinary contribution to the industry on the path to government

procurement. They have drafted many influential reports and lobbied to raise the profile of the industry. In May 2009 ZPCIA drafted The Declaration in Response to Government Procurement for a Government Procurement seminar. The paper shows that the aftermarket printer supplies industry embraces gover nment procurement and will do many things to meet the requirements of government purchasing. In July 2009, ZPCIA led the drafting of Advice on Implementation of Promoting Policy Addressing Self-Innovation and National Brand, Supporting the Healthy Development of Printer Consumables Industry Government Procurement. They also consolidated a report based on their own data about the printer consumables industry system and information on patents in the industry. The report was submitted to the Department of Exchequer and the Ministry of Finance for their reference. Located in Zhuhai, the birthplace of the major printer consumables companies, ZPCIA spares no effort to promote government procurement in the industry. At the end of 2009, it assisted Zhuhai’s Municipal Government to work out a rating scale for printer supplies inviting bids. During the implementation of the rating scale, ZPCIA also joined the assessment for companies’ eligibility for government procurement. ZPCIA also hosts series of conferences for the development of the industry. The first Chinese Printer Consumables Industry Conference on Remanufacturing Technology and Market Development was held on March 26, 2010. The attendance doubled the association’s expectations. The second conference is coming up on June 25, 2010. The quarterly conference will address issues regarding government procurement. Based on the exploration of government procurement in aftermarket printer supplies and the achievements of the Zhuhai Municipal Government, the methods, standards, procedures and other requirements will be introduced at the conference. According to Zhang, secretary general of the Zhuhai Printing Consumable Industry Association, “the conference will help raise the percentage of aftermarket printer supplies in government procurement. The other cities across China can also learn from Zhuhai’s practices and speed up government procurement uptake of aftermarket printer supplies.” www.recyclingtimes.com.cn | June 2010

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Zhang tells Recycling Times that ZPCIA is now working on speeding up government procurement of aftermarket printer supplies. He proposed that aftermarket printer supplies should occupy a certain percentage in total printer supplies. And this should be set as a criterion for government financial budgets. So for example, it should specify that the percentage of aftermarket printer supplies should reach 30% in the first two years, 50% in three years and so on. There should be qualitative standards for public purchasing if the government really wants to purchase aftermarket printer supplies. Simply applying the “bid package model” is not enough. So as to solve the problem of insufficient laws and regulations, the media in the industry has consolidated the efforts of the industry to standardize the remanufacturing process. Zhuhai now has the Environment Control for Remanufacturing of Laser Toner and Inkjet Cartridges. Shanghai has the Technical Standard for Remanufacturing Laser Printer Toner Cartridges and another standard approved by National Environmental Protection Bureau, namely Technical Requirements for Environmental Labeling on Products – Reprocessed Toner Modules. Although this is far from enough, the media has been playing its role of promoting the industry. This also helps prepare the industry for government procurement. The aftermarket printer supplies makers As the core of the industry, how do remanufacturers and makers of aftermarket printer supplies respond to government procurement? There is now a comment “To see how world consumables are doing, look at China. To see China’s consumable industry, look at Zhuhai.” Zhuhai produces more than 70% of the world’s ribbons, 60% of its aftermarket inkjet cartridges and 20% of its remanufactured toner cartridges. However, the industry in Zhuhai cannot combat irregular competition and insufficient standards. If it is to compete with OEM printer supplies for a place in government procurement, the printer consumables industry in China is in an embarrassing situation. On the one hand, they embrace government procurement and try to improve the quality of aftermarket supplies. On the other hand, some companies neglect the common interests of the industry and make some substandard products for the market. These poor quality remanufacturing products are cutting out the breathing space for quality products. The OEMs also try to suppress the aftermarket industry. OEM printer supplies have 50% of the market share. Using their advantages of brand awareness, technology and patents, OEMs never

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hesitate to grab every possible inch in the printer supplies market. To be a counterpart of OEM printer supplies, the printer consumables industry has a lot to do. “The government procurement market gave us lots of surprises in 2009. I hope government procurement of aftermarket supplies policy can be popularized in every corner of China”, said the deputy general manager of Fan Ling Trading Company Limited of Zhuhai, Print-Rite’s domestic sales company. Zhuhai Gree Magneto-Electric Co (MMC) shows confidence in the ability of its technology to put it on a level playing field with the OEM. We know that the industry is now faced with problems such as consumer habits and lack of awareness, or doubts about aftermarket printer supplies. If we get to the bottom of the problem, we know quality is the final cause. Only by offering sound, quality products can the aftermarket survive in and win the market. The companies in the industry are working together on self-innovation and R & D, trying to provide products with excellent performance. The support from the government Government, the big buyer, also does lots of work to accept


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aftermarket products. Government procurement information not involving commercial secrets is now published through media selected by agencies supervising and managing government procurement. At present, Public Finance agencies have selected China Financial and Economic News, China Government Procurement Net and China Government Procurement Journal to publish government procurement information of the whole country. The information published by these media is free of charge. The government also holds many seminars to promote the laws and regulations of government procurement for aftermarket remanufacturers. The seminar named “Government Procurement: L aws and Regulations, Practice and Case seminar” received a warm welcome and government procurement agencies of different levels attached great importance to the seminar. Since June 2005, the seminar has been held nine times and the number of trained staff has reached more than 2000. The seminar covers issues on the knowledge of aftermarket printer supplies. Companies in the industry are invited to demonstrate their own products and give presentations during many sections of the seminar.

Government procurement has preferential policy for environmentally-friendly products. There is now a very important list of what products can enjoy preferential procurement called “Government Procurement List on Environmental Labeling Products”. Many products by PrintRite, Zhuhai Seine Technology Co., Ltd. (a subsidiary of Ninestar Image Co., Ltd.) and Shandong Forever Technology Co., Ltd. are in the list. Print-Rite has 153 products listed, taking up 63% of all the remanufacturing cartridges listed. Real problems We have seen some ver y encouraging progress in government procurement for aftermarket printer supplies. However, there is still much room for practices to be improved. Take the “bid package model” for example, the effect is not ideal. Some heads of Government Procurement Centers (responsible for conducting centralized procurement) think that government policies are not going to help aftermarket printer supplies in government procurement. Some say the “bid package model” just gave

Get to know government procurement Laws and regulations There are laws and regulations supporting aftermarket supplies. The Circular Economy Law became effective on January 1, 2009. The law has been formulated for the purpose of promoting the development of the circular economy, improving resource utilization efficiency, protecting and improving the environment and realizing sustainable development. In Article 47, it stipulates that the state adopts a government procurement policy that is good for the development of circular economy. Entities and individuals purchasing goods with funds from the public finance should give preference to energy-saving, water-saving, material-saving, environmentally-friendly and recycled products. Aftermarket printer supplies definitely fit the standard of circular economy for their environmental-friendly features. www.recyclingtimes.com.cn | June 2010

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us the ticket for the industry to get into the government procurement market, while it didn’t help earn market recognition for aftermarket products. Only with the common efforts of both the government procurement agencies and the industry can the industry be bid winners. Although aftermarket supplies offer a price advantage, the “bid package model” doesn’t solve the price issue once and for all. At the first Government Procurement Meeting hosted by the Government Procurement Newspaper Office and China Government Procurement Net, Wei Shizhen, minister of information, Shangdong Provincial Organs Government Procurement Center said, “In order to avoid the rise of OEM printer supplies, we have a second price bidding for those who entered the contract supply list, hoping the suppliers would lower the price by competition. We set 40 points for assessing the aftermarket printer supplies, 35 points for average price, 5 for discount rate. But it is almost impossible for the price to come down. One factor is that the categories of printer supplies are not clear. Therefore, it is extremely difficult to compare the prices and the products. Another factor is that users have no exclusive budget plan for printer supplies. Thus the procurement activities are not under constraint of government procurement.”

The government procurement of aftermarket printer supplies is going on very well in Zhuhai, but there are also problems. Wang Zhihui, deputy director of the Government Procurement Center of Zhuhai Municipal City, said: “In Zhuhai, we separate OEM printer supplies and aftermarket printer supplies. Two kinds of products have different bidders, we hoping to circumvent the problem of comparing the two products. However, in real practices, OEM printer supplies also have differences on quality, price and service. Difference suppliers differ in many areas. There are generally three kinds of suppliers: specialized suppliers (distributors of one brand), general suppliers (sell many products under many brands), small resellers (sell many products under many brands on a small scale). Specialized suppliers offer a better service but the price is relatively high. Small resellers offer the lowest price, but the service is not satisfying. This is very hard to pick one for bidding invitation work and the choice of government procurement.” Reference Related laws and regulations Currently, the laws and regulations that are relevant to government procurement are listed as below: • Government Procurement Law of the People’s Republic of China • Regulations on Administration of Bid Invitation and Bidding for Goods and Services of Government procurement • Public Bidding Law • Regulations on Announcement of Information Government Procurement • Law of the People’s Republic of China on Bid Invitation and Bidding • Contract Law • Law against Unfair Competition • Regulations on Handling of Complaints by Government Procurement Suppliers There are also a number of regulations regarding the financing of government procurement, supervision of government procurement agents, registration of suppliers, and so on. How does the government buy? Article 26 of Government Procurement Law of the People’s Republic of China reads: government procurements may be made in any of the following ways: a. Public call for bids; b. Invitation-based call for bids;

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c. Competitive negotiations; d. Single-source purchases; e. Price inquiries; f. Other ways of procurement as recognized by the departments of the State Council in charge of the supervision and administration of procurements. Public call for bids is the most commonly used method of government procurement. Public invitation means that the bid inviter, in the form of an announcement for bidding, invites unspecified legal persons or other organizations to bid. Requirements of the products will be listed for the bidding. The suppliers (bidders) who fulfill the requirements can go for the bidding. There are five phases, bid invitation, bidding, opening, evaluation and winning of bids and signing contract. • Bid invitation Preparing tender documents for bid invitation and arranging for bid evaluation. The government procurement agencies will prepare documents to specific requirements giving the name and address of the biddee, nature of the project subject to the biddee, the quantity, technical specifications of the products and the qualification of bidders. Opening, evaluation, place and time of announcing winners for bidding, bid bond amount, implementation methods, how to acquire the bidding documents, major articles of the contract and how to sign contract will also be included in the documents. The content can only specify the requirements of the products, not brands or manufacturers. The biddees or government procurement agencies will announce invitation for bids on designated publications and websites. If the bid is an Invitation-based call for bids, invitation letters will be sent out to the biddees. • Bidding The bidders will prepare bid documents according to the requirements of the biddee. The document should be sealed and sent to the specified place of submission prior to the deadline for submission set in the tender documents.

• Opening Opening means to open the bid documents in public, announce the names of bidders, bid price quotations and other main contents of bid documents. Records on the bid opening will be made and placed in files for future reference. • Evaluation and winning of bids The bid assessment committee may deny bids if, after the assessment, it believes that they fail to satisfy the requirements set forth in the bid documents. The bid assessment committee may demand that a bidder make necessary clarifications or explanations on the contents with ambiguous denotation of his bid documents, but the explanations may not exceed the scope of his bid documents or alter any substantial contents of his bid documents. The bid assessment committee will assess and compare all bid documents according to the bid assessment standards and methods set in the tender documents. The winning bidder will be identified and get bid-winning notice from the biddee. The winners should be able to satisfy the maximum various comprehensive assessment standards set in the tender documents or be able to satisfy the maximum various comprehensive assessment standards set in the tender documents and have the lowest bid price quotation up on assessment with the exception of the bid price quotation which is below cost. • Contract signing A written contract will be signed according to the bidwinning notice between the bidders and the biddees.

▲ Basic procedures of public call for bids

Useful websites China Government Procurement Net

www.ccgp.gov.cn

China Procurement and Bidding Net

www.chinabidding.com.cn

Green Procurement Net

www.cgpn.org

Ministry of Environmental Protection of China

www.sepa.gov.cn

Information Net on government procurement

www.caigou2003.com www.recyclingtimes.com.cn | June 2010

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Get the Max. Avoid the Mix. ——RemaxAsia Expo 2010 The summer is coming. Zhuhai in May is full of the fragrance of bauhinia blossom. You can smell the joy in the air. In the last eight months, the preparation for RemaxAsia Expo 2010 has been progressing in a businesslike, orderly, and effective manner and with the support from the industry and exhibitors, the preparation is going on very well. In only three years, RemaxAsia Expo has won recognition from the industry by demonstrating its excellent trade show planning and organization skills, strong promotion and thoughtful, professional service. Reservation levels for RemaxAsia Expo 2010 surpass previous RemaxAsia shows in terms of scale, exhibition area and number of exhibitors. RemaxAsia Expo has been progressing by leaps and bounds leaving no doubt that it are the fastest-growing trade show in the printer consumables industry around the whole world. RemaxAsia Expo 2010, get the Max, avoid the Mix! Advantages Size of sold exhibition area has reached new heights: Number of booths exceeding 36 m2 ranks first out of all printer consumables trade fairs; Features over 200 leading companies in the overseas m a r ke t , H o n g K o n g , Ta i w a n a n d M a c a u S p e c i a l Administration Region, Yangtze River Delta, Pearl River Delta and other regions chose RemaxAsia Expo 2010 exhibitors settled paid for their booths; Sponsors coming in as 2010 begins; Effective global promotion campaign underway. All these illustrate the absolute predominance of RemaxAsia Expo 2010. 1. Sales of booths hit record high, again The area of reser ved booths of RemaxAsia Expo 2010 has gone beyond that of last year. RemaxAsia Expo 2010 is bound to expand. At the meantime, more and more companies are making decisions to join RemaxAsia Expo 2010. At the time of writing, there are only six booths above 27 m2 left. • Booth sales up 23.73% As of May 14, 2010, only 11.7% of the exhibition area is left at RemaxAsia Expo 2010. The reserved area is now up 23.73% on the total exhibition area of RemaxAsia Expo 2009. More than

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200 leading companies have confirmed booths and settled payment. The companies include Static Control Components, Inc., Future Graphics Imaging Corporation, OCP GmbH, Print-Rite Unicorn Image Products Co., Ltd. of Zhuhai, Ninestar Image Co., Ltd., Zhuhai Gree Magneto-Electric Co., Ltd., Retech Technology International Ltd., Sinobase Network Technology Company, First Ink (HK) Limited, Taiwan Urethanecast Industry Co., Ltd., Microjet Technology Co., Ltd., 3-Ink Technology Ltd., Zhuhai Top-Print Technology Co., Ltd. and De Jian Computer Outside Equipment Co., Ltd. • More large booths than other exhibitions Since many companies in the printer supplies industry deem RemaxAsia Expo 2010 the single most important show


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in the industry, they invest heavily on the show and expand their booth area. The number of companies which chose booths above 36 m2 (inclusive) now comes to 71 companies, an increase of 33.8% on 2009. RemaxAsia Expo 2010, has therefore become the printer consumables show that has the largest number of booths exceeding 36 m2. Now there are only six booths left of over 27 m2. If you need a booth above 27 m2, you’d better hurry up and call Recycler China now! • Overseas companies choose RemaxAsia Expo 2010 After the announcement that Static Control would take part in the show, Future Graphics, another global leader in the value-added distribution of imaging supplies, also announced that it will exhibit on RemaxAsia Expo 2010, with a stand area of 156 m2. They will also sponsor for the luncheon of the first Global Remanufacturing Industry General Assembly. Many other companies outside the Chinese mainland such as Britain’s Diamond Dispersions (42 m2), InkTec Corporation of Korea (36 m2) and NeoTech Company Ltd. (30 m2) are also coming to RemaxAsia Expo 2010. • Nearly 20 companies from Yangtze River Delta joining Promotion around the city of Shanghai has yielded another breakthrough. Six leading printer supplies companies, namely Orink Infotech International Co., Ltd. (52 m 2), Shanghai Zhuotai Printer Consumables Co., Ltd. (42 m2), Speed Infotech Holdings Limited (36 m2), Shanghai Anpoll Computer Technology Co., Ltd. (36 m2), AEG Photoconductor Corp. and Menston Limited (20 m2), will expand their booths, supporting RemaxAsia Expo 2010. Ten other companies in Shanghai such as Delightcolor Imagitch Co., Ltd. and Shanghai Xichuang Powder Equipment Co., Ltd. will also be exhibitors in RemaxAsia Expo show. Other companies located in the Yangtze River Delta also have a big stake in the success of RemaxAsia Expo. Fantac Graph Design (Nanjing) Co., Ltd. will present at the show for the very first time, with a booth of 35 m 2. Many other companies around the region have also decided to join the show in Zhuhai in September. They are Precise OPTO_ Electronics Corp., Hopefind Microelectronics, Baichuan Printer Technology Co., Ltd., HuZhou Yuhua Stationery Co., Ltd., Nanjing GV Co., Ltd., Nanjing Oracleink Technology Co., Ltd., Misiland Industrial Nanjing Co., Ltd. and Yusens Digital Photo Paper Co., Ltd. • Companies from the Pearl River Delta grab bigger booths When Union Technology International (MCO) Co Ltd, the global master distributor of Print-Rite, confirmed a 210 m 2 booth, other branch companies also increased their booth sizes, Fan Ling Trading Company Limited of Zhuhai, the

domestic sales company for Print-Rite, 56 m2; Multi Union Trading Company Limted, 33 m2; Prime Success Company Limited, 33 m2. The average increase rate is 56.4% compared with RemaxAsia Expo 2009. This, again, shows the increasing importance of RemaxAsia show. Besides, many companies around the Pearl River Delta have enlarged their booths. They are Afealty Technologies (Shenzhen) Co., Ltd. (91 m2), Jialianxin Image Products Co., Ltd. of Zhuhai (84 m2), Kogon Technologies Limited (78 m2), Jet Rise Technology Limited (54 m2), Tesen Printout Device Co., Ltd. (49 m2), Sinobase Network Technology Ltd. (42 m2), Shenzhen InkBank Digital Consumable Co., Ltd. (42 m2), JetTrueMedia Digital Image Material Co., Ltd. (36 m2) and Shenzhen Printpro Technology Co., Ltd. (27 m2). • Companies in inland cities pick RemaxAsia Expo Companies in the inland cities of China have also chosen to include RemaxAsia Expo in their promotion activities for 2010. Handan PhotoC Technologies Co., Ltd. has 91 m2, Wuhan Pointrole Information Technology Co., Ltd., 42 m2, Tianjin Zhonghuan TCOA Electronics Company Limited, 36 m2, Tianjin Zhaoyang NanoTechnology Co., Ltd., 27 m2 and Beijing Beifang Office Equipment Co., Ltd. • Taiwanese companies support RemaxAsia Expo To date, major companies in Taiwan are also strongly supporting RemaxAsia Expo. They include Microjet Technology Co., Ltd. (42 m2), Taiwan Urethanecast Industry Co., Ltd., (42 www.recyclingtimes.com.cn | June 2010

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m2), 3-Ink Technology Ltd. (54 m2), Sinonar Corporation (42 m2), Kuroki Industrial Co., Ltd. (42 m2). 2. Sponsorship booking is hot Booth selling and advertising sponsorship are vying with each other, forming a very good picture. Encouraged by the fruitful results of sponsorship of the 2009 RemaxAsia show, exhibitors are preparing their promotions for the show ahead of schedule. The advertising and other sponsorship schemes have been ordered significantly earlier than usual. “We have sold larger coverage of booths in terms of exhibition area than RemaxAsia Expo 2009. The exhibitors have been very supportive and are expanding their booth areas. Leading companies and distributors regard our show as the most important show in 2010. They invest lots of effort in this event. Some of them will attend only one show this year and the RemaxAsia Expo will be that show. Come and join RemaxAsia Expo 2010”, said Anna Leung, sales manager of Recycler China.

3. Promotions on the move With such massive support from the industry, Recycler China feels the urge to promote RemaxAsia Expo. Obtaining maximum economic results at minimum cost to exhibitors has become the goal of Recycler China who have been relentless in their efforts to publicize RemaxAsia Expo. Recycler China spares no effort to promote the show internationally and in an all-around way in order to increase awareness of the RemaxAsia Pacific show and attract more buyers and visitors to the show. Recycler China forges a comprehensive publicity covering both China and the rest of the world through its publications, websites, magazines, mailshots and ad campaigns and also through attending shows and paying visits.

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In 2010, Recycler China released RemaxAsia Expo 2009 Post-show Report and Publicity Film on 2010 Exhibitors’ Comments on RemaxAsia Expo 2009. It also publishes China Imaging Industry Map 2010, 2010 Global Imaging Industry Year Planner and Passport to RemaxAsia Pacific 2010. Ad campaigns are also run on websites such as the exhibition’s official websites and commercial websites. Tools such as blogs and professional bbs websites are also used to improve publicity of the show. Website optimization services provided by Google and Baidu search engines are applied to optimize the ranking of Recycler China websites (www.visitremax. com.cn and www.therecycler.com.cn). Ads are also published in many magazines in the industry including Recycling Times, RechargEast, RechargRussia, Consumibles, Indian Recharger Sources and ENX Magazines, to name but a few. Mailshots are sent out to professional buyers worldwide. Recycler China also attends many exhibitions in order to promote the RemaxAsia Pacific show. They have been to Remax@Paperworld 2010, Reindia Expo 2010, ITEX 2010 and Toners 2010 and there are still more shows on the schedule. Professional buyers and figures from outside of China will get 1000 room nights for free during RemaxAsia Expo 2010. This gesture has won positive feedback from local industry insiders. At all the shows that we have been to, Recycler China has visited local consumables associations and media, reaching an understanding on the organization of professional buyer groups coming to Zhuhai in September. Morrow Miao, marketing manager at Recycler China said: “We have invested much more heavily in RemaxAsia Expo 2010 than our previous events. The publicity activities have been very effective. Many buyers from home and abroad recognize the value of the Zhuhai show. The free-hotel scheme for overseas buyers is welcomed by many customers and many overseas buyers have expressed an intention to visit RemaxAsia Expo 2010. We can see the registration list on our websites is much longer than that of last year and we aim to construct the best business and trade platform for the industry with the best show and the most authoritative magazines. That has always been our mission. We are committed to providing the


Recycling Times Magazine

Features

best value for our exhibitors and improving the price versus effectiveness ratio. We will continue to carry out promotional activities according to our schedule.” The trend Being in Zhuhai for more than three years, Recycler China has gained a great reputation for its precise market positioning, global vision and serve-the-industry attitude. The achievements Recycler China enjoys today could never have been accomplished without the support from the exhibitors, visitors and the industry. More and more exhibitors believe in RemaxAsia Expo 2010 and the show is on an upward trend. 1. Unremitting effort Precise market positioning is the basis for the success of a company. Recycler did a lot of market research before it chose Zhuhai. Zhuhai gave births to the largest compatible printer supplies company, a cluster of key players in the printer consumables industry and a cluster of technologies and patents. Zhuhai is also the cradle of leading figures from China’s printer supplies industry, professional technology teams, standards and test center. This is the most valuable factor influencing the development of the printer consumables industry. It was for these overwhelming advantages that Recycler chose Zhuhai back in May 2006. Since then, Recycler has decided to become the guide for the industry and serve the industry, making contributions to the healthy development of China’s printer supplies industry. For the past three year, Recycler China has remained sensitive to the changes within the industry and created many “firsts”in the industry globally. In 2006, Recycler China introduced the world to the concept of “Zhuhai - World Capital of Printer Consumables”. After that, the China Imaging Industr y Map was published for the first time internationally, fully showcasing the landscape of China’s printer consumables industry. Through this the world has got to know the industr y of China and many people in the industr y were impressed by the Chinese printer supplies industry. In 2007, Recycling Times (Chinese) was officially launched in Zhuhai. The global coverage

of news and information has obtained wide recognition from the industry. In the same year, the Epson “337 case” (where Epson took legal action against 24 printer supplies manuafacturers for infringing patents) shook the whole industry. While others were busy predicting the details, Recycler China reported the whole case and its implications in great detail with its Special Edition on “337 case”, a supplement of Recycling Times Magazine, turning this around in an amazing two weeks! Even though it is more than two years since that publication, readers and media still keep asking Recycler China for that special edition. Also in 2007, Recycler China introduced the“booth in front and factory at back”concept, a unique and innovative exhibition model. Remax Asia Expo fully deserves the name of the most effective show in the global printer supplies industry. In April 2010, Recycler China launched Recycling Times (English), presenting to the remanufacturing industry an English publication providing information mainly from China and Asia. When it was introduced to the industry, it received warm welcome from many people inside the industry. Recycler China has developed from nothing to prosperity, from small beginnings to large operations, from weak influence to dominant position. Everybody who has gone through the process of establishing a business fully understands what an undertaking it is. Be it a rough or smooth journey, Recycler China never ceases its efforts. With the precise market positioning, keen insight of the market, global vision and serve-the-industry attitude, Recycler China has so much to learn in the upcoming journey.

www.recyclingtimes.com.cn | June 2010

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What is worth mentioning is we will eliminate unqualified contract service providers for our show. We followed up on the feedback of the exhibitors and improved the situation for this year’s show. We have higher standards for our contract service providers in 2010. I believe RemaxAsia Expo 2010 will be an effective, convenient and pleasant show for all of you.” Brilliant performance comes from strength and allows you to approach the future with confidence. With experience in holding successful trade shows, giving strong promotion,

2. Thank you! Showered in applause and flowers, Recycler China will never forget the support from the exhibitors and visitors. That is what makes who we are us today. Recycler China thanks exhibitors and visitors for being there during its struggle for growth. Recycler China will turn the gratitude into a driving force to better serve the industry. Firstly, if you look into the secret of the trust the exhibitors have for Recycler China and RemaxAsia Expo, you will be amazed by the developments in the past three years. And this development is very impressive to exhibitors. This is also what makes Recycler China so confident of future growth. Second, exhibitors believe that RemaxAsia Expo brings real possibilities for them. From the prospective of professional buyers, the RemaxAsia Expo show provides them with more suppliers to choose from. Located in Zhuhai, the show also offers a chance for the visitors to visit real factories and conduct on-the-spot investigations of the strength of the providers. This helps them to choose the right provider. 3. Full confidence lights up the future Although we are almost four months away from the date of RemaxAsia Expo 2010, preparation work for the show is in full swing. Charles Lee, operation manager of Recycler China said: “We will pool more human resources and investment for the 2010 show. More special services will be offered to ensure the smooth operation of the show. I hope we can bring more convenience to our exhibitors and visitors. Everything is proceeding according to plan.

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thorough preparation and thoughtful service Recycler China will provide you with an excellent show in 2010. With a favorable climate and geographical conditions and support of the people at its hands, Recycler China will create more new records in terms of exhibition area, number of exhibitors, number of visitors and the effectiveness of the show. Tony Lee, managing director of Recycler Publishing & Events (Zhuhai) Ltd. said: “Recycler China comes from the industry and serves the industry. We will set more records. We hope that through our portfolio of websites, magazines, videos and so on, we can guide the development of the printer supplies industry and help companies explore markets. Therefore, we can interact with the companies and they can walk further.” Summary The market is never a calm and tranquil sea. Zhuhai, the birthplace of the top five printer supplies manufacturers in the world has gone from a small fishery village to today’s World Capital of Printer Consumables,. The sales of printer supplies are worth several billion Chinese Yuan, taking up more 20% of international sales. The rise of Zhuhai’s printer supplies industry is an engrossing symphony. A famous poet in China once said: “I will mount a long wind some day and break the heavy waves and set my cloudy sail straight and bridge the deep, deep sea.” RemaxAsia Expo 2010 will also break the waves for the industry and become the largest show in the printer consumables industry around the whole world. This will be witnessed by the history. There is no doubt about it.


Recycling Times Magazine

Features

Testimonials Exhibitors We have attended all the Remax shows in the Zhuhai area, and every year we have seen the shows have grown and improved. We have found many new business opportunities within in China by attending Remax. And this past year, the 2009 show was a great success and definitely brought more business possibilities for us. The main advantage of the show is its being located in the heart of the remanufacturing center in China. You have a very business focused, industry focused show and that’s what we all find very appealing for us. Bob Schmidt Static Control Components, Inc. The growth in the past three years (for Recycler China) has been taken in rapid steps. Recycler China has also experienced amazing growth: it accumulates experience every single day. I think the prospect of RemaxAsia Expo is bright, in terms of both scale and quality. RemaxAsia Pacific enjoys not only convenient timing and a favorable location but also the support of industry. That is why RemaxAsia Pacific has developed so fast. RemaxAsia Expo 2010 is looking good and I think the future for RemaxAsia Expo is very promising. Scott Zhang, Marketing Director Ninestar Technology Co., Ltd. We attach great importance to RemaxAsia Pacific because it is one of the most valuable shows in the industry. It is held in Zhuhai – a major printer consumables manufacturing bases in the world. With over 500 manufacturers in Zhuhai, RemaxAsia Pacific held in Zhuhai is more than a trade show in this sense. This show offers an opportunity for visitors and manufacturers to contact and exchange ideas. Moreover, visitors can visit the factories immediately after the show. Iris Ngo, Director Union Technology International (M.C.O.) Co., Ltd. I remain positive about RemaxAsia Pacific 2010. The reasons are simple. First, the organizing team is very professional and dedicated. Second, facts prove that RemaxAsia Pacific is becoming better and better a time goes by. Retech will always support and take part in RemaxAsia Pacific. Jacky He, Managing Director Retech Technology International Ltd.

I am anticipating another brilliant show in 2010. Many of us recognize that as a professional organizer of events, Recycler China, can host an exclusive and efficient show. Jian Li, Vice General Manager Zhuhai Gree Magneto-Electric Co., Ltd. We’ve been at RemaxAsia Pacific shows three times in a row. We saw that each show is better than the last, with a larger scale and increasing exhibitors. More Chinese domestic and international visitors are coming, too. Recycler China is a professional team, providing premium service for both exhibitors and visitors. By attending the show, we hope more business will come in. I believe we can open new territory and network with more customers in the world. Elaine Chen, Overseas Sales Speed Infotech Holdings Limited Visitors RemaxAsia Pacific is the show, where we have to be. This show is a real opportunity for us to meet all our customers. This show is growing year after year, and it's really important for us to be there. We enjoy the atmosphere of the city of Zhuhai, and after the show, it's always a great pleasure to meet friends around a good table with sea foods! We will be there as usual as visitors, during the entire fair. Thierry Orge JRC I visited RemaxAsia Pacific show in 2009. It was a very well managed exhibition; especially the time in registering was very quick. Also the opening ceremony was very good. From this show, I have know more about manufacturers in China and particularly in Printer Capital of the World (Zhuhai) and also Shenzhen. We also met new genuine manufacturers and visiting the factory. I will definitely go to RemaxAsia Expo 2010. Arun Kumar Luharuka, General Manager Shivam Marketing Reproduction Services It is a very good show. The organizer offers thoughtful service and the quality of the show satisfied me. I will visit RemaxAsia Expo 2010 to find some suppliers. Fouzan A. Abdul Jawa Al-Zaj Ink Cartridge Refills Est. For more information, please watch the video on www.vimeo.com/9906750 www.recyclingtimes.com.cn | June 2010

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CIFEX 2010: another success On April 23 and 24, the North China Consumables Forum and Expo (CIFEX) 2010 was held in Hebei Province. With support from the Handan Municipal People’s Government and printer supplies companies across China, the event welcomed 52 exhibitors, 983 visitors and 103 delegates. A major theme was “Connecting China, Connecting the World”, and its purpose was to promote the dual concepts of “Handan – Consumables Center of North China” and a “Zhuhai in the South, Handan in the North” printer consumables industry structure. During the show, a productive round-table meeting discussed the themes of increasing communication and avoiding hostile competition. Ideas and views were exchanged and many suggestions were put forward for ways in which to guide the future development of the industry. Experts from America, India and China shared their opinions. The forum and expo, held in the Handan Zhaoshang Hotel in Handan, was hosted by the Handan Municipal People’s Government and Recycler Publishing & Events (Zhuhai) Ltd, supported by the Handan Economic Development Zone and Handan Sub-branch of China Council for the Promotion of International Trade (CCPIT Handan). Industry Forum There is an old saying in China, which says “Good wine needs no boast”. With a proper marketing strategy, good wine will be well-received than ever. Famous Strategist & Economist Prof. He Xuelin talked about Marketing in China on the forum. He discussed product positioning, brand positioning, pricing, product planning, public relations and marketing strategy in great detail analyzing various product promotion cases. There is no doubt that marketing is vital for the success of a company. However, another gateway to success is to understand the development of the industry and see where the industry is going. Static Control’s Steve Weedon discussed the recycling for reuse laser cartridge market opportunity in China, the technologies, performance demands and how

▲ CIFEX 2010: the forum

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North America and Europe started and grew to the mature aftermarket industries they are today – outlining what lessons had been learned that could benefit China. Weedon pointed out that the BRIC (Brazil, Russia, India and China) market is full of potential. BRIC is growing rapidly and the consumer market is developing towards maturity. Other new Static Control programs were also presented on the forum. In recent years, India has expanded by leaps and bounds, with printer supplies industry making steady progress. Sanjeev Mahajan, Vice President, Marketing & Exports of Navran Advanced Nanoproducts Development International Pvt Ltd (NAND ipl) introduced the Indian printer consumables industry. Manajan demonstrated to the delegates that there has been a good start to 2010, with estimated sales of laser monochrome printer and multifunctional printers standing at about 1.25 million units, with the total number of installed printers up 25% and sales revenues up 12% to 15%. He mentioned that consumers who don’t use printer supplies very often don’t feel the quality and the yield of printer supplies. Yet leading distributors are reluctant to sell printer supplies of low quality or inadequate services. With the development of science, technology and networks each passing day, the Viewon-Demand webinar series by Static Control drew attention on the forum. Mr. John Zhang, Senior Sales Manager for Static Control in


Recycling Times Magazine

Features

▲ CIFEX 2010: the exhibition

Zhuhai, China, introduced this innovative, global, internetbased library of technical training and informational programs available exclusively to Static Control customers in multiple languages. Mr. Zhang said: “Now we can deliver our knowledge and technology to our customers through field webinars. The number of webinars we provide is up to hundreds and the content is informative and substantial. They focus on technology and remanufacturing instructions of cartridges. The webinar are available in 28 languages, including Mandarin, introducing our products to remanufacturers from 165 countries.” As the organizer of the event, Recycler China provided the latest information for the industry. Tony Lee, Imaging Director of Recycler Publishing & Events (Zhuhai) Ltd. talked about the global printer supplies industry. He also elaborated on the challenges and opportunities and put forward coping tactics for the difficulties ahead of us. The challenges include an unfavorable economic climate, trade conditions, increasing costs, intense competition and other potential risks. However, there are also opportunities ahead. The big picture for the printer supplies industry is still optimistic. More and more consumers have sought aftermarket printer supplies during financial crisis in order to make savings, thus popularizing aftermarket supplies. In today’s business world, understanding different cultures can promote success. David Gibbons from Recycler Publishing & Events (China) Limited gave a speech on the differences in business culture that exist between the Western world and the Oriental world. David concluded with his ideas about how to provide a better service for customers and what should be taken care of in every stage of attending a trade show. CIFEX 2010 Building on the momentum gathered by the success of the CIFEX 2009, CIFEX 2010 achieved brilliant results. This forum

gained great support from the Handan Municipal People’s Government and compatible printer supplies companies from across China. There were 52 companies at the Expo, drawing 983 visitors from all around the country. During the two-day event, printer supplies of all kinds were exhibited, including ink, chips, components, cartridges, refill machines and so on. Although the scale of the show was small, it was highly spoken of by many visitors. Tianjin Suncopyer Official Equipment Co., Ltd. joined CIFEX event for the second time. Ms. Liu from the company said: “I think this year’s show is larger than last year’s, there are more exhibitors and more visitors. The show is very effective and the organizer offers very good service, with everything in place.” Zhuhai Reachfill Machinery Equipment Co., Ltd., like Tianjin Suncopyer, had its second show in CIFEX. They met lots of customers this year. Sales manager Mr. Yang commented: “This year, we have harvested a lot. Many potential customers showed up and we made several deals at the booth! The event has absolutely surpassed expectations! I hope RemaxAsia Pacific Expo 2010 in September will be even better than CIFEX 2010. We have a very big stake on RemaxAsia Pacific Expo 2010.” Mr. Hu from Wanttech International Pty Ltd. told us: “On the whole, CIFEX 2010 is better than CIFEX 2009 in terms of scale, number of visitors. I think this year; the event is more mature and extensive. We saw over 20 potential customers at the show. It is excellent in general.” Recycler China released Recycling Times (English) at CIFEX 2010. The magazine is an English language publication providing the remanufacturing industry with information gathered mainly from China and Asia. “Located in China and in the ‘Capital of Printer Consumables’ - Zhuhai, Recycling Times can report with first-hand information as we are experiencing the dynamics of the industry ourselves. With our connections in the industry, we will also bring opinions from different perspectives”, said www.recyclingtimes.com.cn | June 2010

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Guo Dajian, the mayor of the Handan Municipal People's Government, said in his speech: “CIFEX 2010 is held in Handan again. We here in Handan can also grasp the development of printer supplies industry and expand the areas of cooperation and exchange. It is of great importance to promote the industry and the industrial brand of ‘Zhuhai in the South, Handan in the North’. I hope the delegates and experts at the forum will express themselves freely and put forward more suggestions for the future development of the industry in Handan and China as a whole. ▲ Reception dinner

Tony Lee, imaging director of Recycler Publishing & Events (Zhuhai) Limited, “many say that China is a market with a lot of potential. Yet it is also a market that greatly differs from those of Europe and the US. Just as China is curious to know more about other parts of world, the world also wants to find out about China. Now we are ready to offer industry information from the greater China region for the entire world to see.” Activities during the show Reception dinner hosted by the Handan Municipal People’s Government On the night of April 22, the Handan Municipal People's Government hosted a reception dinner for the guests of the event at Jindu Hotel. A representative from Handan Municipal People's Government gave a welcome speech to all the distinguished guests present at the banquet. It was a very present evening with all the experts and insiders gathering together and raising their glasses to toast the achievements of the industry. During dinner, they had the chance to move around and talk to each other for small discussions on future development. Opening ceremony and contract signing ceremony On the morning of April 23, the grand opening of the North China Consumables Forum and Expo (CIFEX) 2010 took place. Guo Dajian, the mayor of the Handan Municipal People's Government made the opening speech. Ding Yinghui, member of the standing committee, executive deputy mayor also attended the ceremony. Wu Weidong, deputy mayor performed the opening ceremony. Distinguished guests, including Steve Weedon, the CEO of Static Control Europe Operations, Executive Vice President of Static Control Components, Inc., Ms. Yu Xuan, secretary general of China Computer Industry Association (CCIA), and David Gibbons with Recycler Publishing & Eventsn (China) Limited joined the majestic moment.

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Round-table meeting On the morning of April 24, a productive round-table meeting on the theme of “increasing communication and avoiding hostile competition” was convened. The delegates at the meeting included Ms. Yu Xuan, secretary general of the China Computer Industry Association (CCIA), Dr. Tom Zhang, secretary general of the Zhuhai Printing Consumable Industry Association, Wang Dongying, general manager of Ninestar Image Co.,Ltd. and Ninestar technology Co.,Ltd., Tony Lee, imaging director of Recycler Publishing & Events (Zhuhai) Limited and other delegates from leading companies. At the meeting, the delegates discussed about the prospects of the printer supplies industry. Summary North China Consumables Forum and Expo (CIFEX) 2010 bore fruitful results, becoming another grand event alongside RemaxAsia Expo. Recycler China has always been striving for the most value for the industry and raising the profile of the industry and CIFEX provides companies in the industry a platform for exploring the domestic market. The annual event, RemaxAsia Expo will be held on September 26 to 28, 2010 in Zhuhai, China. See you in September in Zhuhai!

▲ Round-table meeting


Recycling Times Magazine

Showcase

How to stand out at a trade show Some cynics say a trade show is merely a circus performance. To some extent, this makes sense. If you are attending a large-scale trade fair, hundreds companies which make the similar products and compete on the same level field. With so many exhibitors coming along, some do feel like they are busy with other’s business instead of their own. It is very important to know to dominate a trade show and attract more visitors. If you can make full use of the activities on at the show and plan a strategic show of your own, which is full of highlights and very thoughtful, you can definitely draw more crowds to your booth and steal the show. Booth—the bargaining chip Your booth, as the visual presentation of your company, is the most important element for the realization of your success at the show. The message a booth conveys has a very extensive influence. The booth needs not only to house your products but also fulfill your needs for promotion, research, talking with customers, negotiations and storage of literature. At its best, the booth can be a place where visitors can relax and talk. All these purposes have their own unique features and need specific room, location, equipment and so on. 1. Choose the best location As an exhibitor, you should have a clear picture about the floor plan of the show in order to choose a great spot for the booth. The most visited places are areas near the entrance, the exit, the restrooms and catering services. However, visitors seldom go to the storage area. When choosing a booth, try to stay away from remoter areas. Never choose a booth in odd corners just for the purpose of saving a few

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dollars; this is effectively losing the ship for half penny worth of tar. Big corporations can consider sending a group to visit the show or setting up a special booth to show your brand and products. For companies with small booths, things will be a little different. The booth may lack enough space for negotiation. You may not get enough room to sit and talk with visitors. This is not conducive to finalizing deals. If you need to cope with this situation, you can invite customers for dinner. In this way, you can make full use of a relaxing atmosphere to can entertain your customers and move deals forward. This effectively lengthens your “show time” since you can talk with your customers, communicate and exchange ideas. 2. Decorating the booth At a big event, your booth should catch the eyes of a visitor in the first five seconds; if not, you haven’t prepared enough. How do you draw visitors in these crucial first seconds? You can rent or get free use of spotlights from some organizers of trade shows. You can also install your own lighting system to “light up” your booth. According to some research, lighting can help customers to easily remember your products. Besides, you can choose some large format pictures to decorate your booth so as to create a strong visual effect. However, visitors may lose focus if you use


Recycling Times Magazine

Showcase

too many pictures or pictures that are too small as these are not easy to read. We suggest that you go for bold and catchy colors and add some creative elements to the pictures, so that your booth can attract visitors from afar. Avoid using dull colors for your promotion materials and pictures. Another important aspect is to choose products according to the size of your booth. You don’t want your booth to look overcrowded or too empty. The design of the booth should also go with the tone of your brand. If you can, keep some consistency with your former booths, too. Take Zhuhai Gree Magneto-Electric Co for example, they use bright red for their booth in RemaxAsia Expo show, which goes with the brand MMC and the company logo, so you cannot forget about it. 3. Recreational area: not to be neglected The booth is always the main focus for the exhibitors and designers. Most of the spending goes to the decoration of the booth, too. However, not many companies pay attention to the setting of recreational areas. Some booths have a small area where you can sit and relax, but most of the booths don’t have such an area. Actually, a small lounge where visitors can sit and talk is also very important. People may easily get tired in a crowded, relatively closed area with lots of visual stimulations. That is where the recreational area comes in. If you can provide an ideal space for visitors to energize themselves, your visitors will be thankful for your company and may feel attached to your products. They will also visit your booth with vigor. With the help of a small lounge, you may get realize your goals for the show. In 2009, Ninestar set up an area specifically for visitors to relax. They witnessed the positive effects of the small lounge for sure. Write a catchy slogan for your show A trade fair is a platform where you can show your brand and products to target lots of customers at one time. How to present your company and products to your partners, customers or even competitors is the point of focus where companies confront each other at the show. You need a proper theme or a catchy slogan to stand out. The slogan can be printed at the packaging of your products, business

card or documents. The words of a slogan can highlight your company’s culture or the things you want your company to be remembered by. Apart from a slogan, you need a theme for your show. If you would like to establish relations with specific distributors, you need to develop a theme to show your intentions. Valuable visitors will get in touch with you at the earliest opportunity if you get their attention. If you have an object in view you can achieve your goal with your actions. Go for publicity Being at a trade show means you present your company at an event which has a theme and tremendous influence. You attendance has news value. You can take the chance to

arouse the attention of the public. Nowadays is the era of information. You can reach out to local news media or send them your press release, which can include new product information and services and win publicity from local media. If it is possible, you can hold a press conference. Draw out a detailed plan for your press conference if you have one. When the TV stations come to you for an interview, you can get free news report coverage and get special attention by the visitors at the same time. You can also send the press release to related organizations, which may put your release out. You can also contact media with future press releases and establish long-term relations. If you want to achieve your promotion goals at a trade show, don’t forget to send invitation letters to whomever you would like to see (the leading distributors, customers, administration organs, news media and so on.) If you want to invite some high-profile and not-easy-to-access figures www.visitremax.com.cn | June 2010

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Recycling Times Magazine

Showcase

of information and it gains a lot of recognition within the industry. Again, offering convenience for visitors is always well received. In addition, you can promote at the hotel where many customers are staying. If the hotel is agreeable, you could consider hanging out a welcome banner or preparing promotional materials at the lounge for visitors to read.

or media, you may add “important� on the envelope of the invitation letter. If you do this, your invitation has a bigger chance to end up with your target person rather than in the trash can. Choose situation-specific approaches Many visitors commonly favor sending out invitations in advance. However, there are many other approaches to promote your recognition and outplay other exhibitors. Firstly, you can send some package gifts. Send the first part to whomever you want to invite along with your invitation letter. They need another half to complete the gift and they cannot complete it unless they pay a visit to your booth. Statistics prove that this approach can improve your rate of visits but that you need to make fun and special gifts if you really attract lots of visitors. Some exhibitors have video players on their stand and play introductory materials about their company for visitors. These typically include an overview of the company, details of its main business, operation concepts, successful cases, product introductions and so on. Some thoughtful exhibitors even make brochures to introduce local transportation, travel information, accommodation and culture. These brochures are sent out to the visitors for free. Some visitors from afar will be delighted to have the brochure to make their stay more enjoyable as they can look around and appreciate the beauty of local cuisines and culture. This gesture also indirectly shows that exhibitors care about their customers and will help customers out if there are any inconveniences. Recycler China has run Passport to RemaxAsia Pacific for four consecutive years, giving this kind

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June 2010 | www.visitremax.com.cn

Stay close to the organizer The organizer of the trade show will extend the influence of the show by running advertisements to attract more customers. The exhibitors can question the organizer and see if there is an overall promotion plan for the show. The organizer should provide some related materials for the exhibitors and let them promote their own show. A professional organizer will also make efforts to raise the effectiveness of negotiations and push forward business deals. The organizer can introduce one-stop service such as setting up negotiation area, organizing one-to-one negotiations, holding auctions, e-business and trade shows. As an exhibitor, if you can stay close with the organizer, you can get lots of useful information for immediate use. A trade show is a springboard for companies to enter the market. A show has its unique charms, not only as a showcase, but also in that it presents a good chance to understand the market and development of the industry. To dominate a show is no easy task. Only with a wellrounded plan, strong promotion, strategic planning and wise implementation can you achieve the main goals for the trade show.


Recycler Publishing & Events (Zhuhai) Ltd

Improve Your Chance of Success with our products and services

Magazine One of the most recognized magazines in the industry. Recycling Times - Chinese Recycling Times - English

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Websites For the latest industry news online and updates about RemaxAsia Expo www.therecycler.com.cn www.visitremax.com.cn

RemaxAsia Expo

One of the largest and most effective trade shows in the world for printer supplies industry RemaxAsia Expo 2010 26-28 September, 2010 Zhuhai, China

CIFEX Consumables Industry Forum and Expo (CIFEX) is one of the earliest events for the industry to explore the emerging northern China market.

Conferences and Seminars Different conferences and seminars are held in various regions to address to the issues facing the remanufacturing industry.

Tel: +86 756 3220716

Web: www.visitremax.com.cn

E-mail: info@therecycler.com.cn


Recycling Times Magazine

Profiles

Exploring the way of innovation Interviewing Zhuhai Gree Magneto-Electric Co., Ltd. As a veteran company in the Chinese printer supplies industry, Zhuhai Gree Magneto-Electric Co., Ltd. (MMC) has a reputation for stable finance. As a subsidy of a well-known enterprise Gree Group, MMC slipped through the waves in the business world with its dual advantages of being a part of a state-owned enterprise and the famous brand name Gree. As a longestablished company with a history of 23 years, MMC has weathered a lot and changed with the variations of economic situations. Therefore, MMC has stood firm throughout the evolution of society and history and it remains robust as ever. How does MMC win all its honors and innovate at the same time? How does MMC remain dynamic and competitive? What have been the characteristics of the 23-year journey? With these questions in mind, we interviewed Mr. Li Jian, vice general manager of Zhuhai Gree Magneto-Electric Co. Seize the situation and change Under the tempering of years, situations may breed some emerging companies that are fast-developing. However, some very successful companies may fall down in changing market. If a company wishes to stand in the tide of history, it needs all the capabilities to resist unfavorable conditions, including responsibilities to society, ever-growing core competitiveness and so on. As early as 1986, MMC was established in one of China’s Special Economic Zones – Zhuhai. At that time, MMC made computer floppy disks with an output of over 100 million pieces every year and was one of the three largest companies of its kind in China. MMC became a star company in the

Zhuhai Special Economic Zone and many national leaders came to visit it because of its reputation. However, with the continuous changes and improvements of computer technology, the floppy disk was replaced by other means of data storage. The demand for floppy disks dropped dramatically. Against such a backdrop in 1990s, MMC became embroiled in difficulties. As an old Chinese saying goes, “Whoever understands the times is a real hero.” Change was a matter of great importance for MMC. Mr. Li told us: “With seeking new possibilities and starting up a new business in mind, MMC turned its eyes on the printer supplies industry. We did this for two reasons. First, the consumables industry in China had just begun, the

▲ Office building

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June 2010 | www.recyclingtimes.com.cn


Recycling Times Magazine

Profiles

▲ Inkjet cartridge assembly lines

companies in the business were few and the competition was nowhere near as intense as it is today. Second, the profit margins in the printer consumables industry were very high at that time. We saw that with the popularization of the computer, parts and components for computer peripheral devices would definitely go up.” In 1997, MMC started to manufacture inkjet printer supplies such as inkjet cartridges. It was a makeover change from the sunset floppy disk industry to sunrise printer supplies industry. This bold move successfully brought MMC out of its hardships. In 2000, MMC dipped its feet into laser printer supplies, further enriching its product line. “After these years of development, the annual production capacity of MMC is 30 million inkjet cartridges and 1.2 million toner cartridges per year. In the past three years, MMC has pooled investment in ribbons and relevant products. In 2009, the increase on ribbon production was 100%. Under the impact of the financial meltdown and the structure of products, 2009 witnessed a drop in production of inkjet printer supplies from its peak at more than 2 million pieces per month to only 1 million pieces per month. However, the production of toner related products increased, to a monthly output of 100,000 pieces”, said Mr. Li, in an outright and down-to-earth manner. Responsibility goes first MMC is affiliated to Gree Group., a state-owned enterprise, while MMC is a joint-venture. As a part of a state-owned enterprise, what is MMC’s role? Mr. Li said: “We are a branch of a state-owned enterprise, which means that besides focusing on economic benefit, MMC needs to shoulder more social responsibilities. We are required to operate according to standards and demonstrate business integrity. Second,

as a flagship company of Zhuhai city, Gree Group has high brand name recognition which can help us be accepted by consumers. We also make full use of this advantage to promote the growth of MMC.” According to Mr. Li, the printer supplies industry in China still needs more regulations to standardize the overall production. The threshold to get in the industry is low, since the technology requirements are not clear, without industry standards in place. Unfair competition has filled the market. MMC has always been holding up “business integrity” as its operation motto. The word “responsibility” is very important to MMC. They are responsible for the quality of the product, for the customers, for the employees. Responsibility to customers means delivering products of trustworthy quality that use high technology. To this end MMC has increased its investment in R & D in the past few years. They have a research center and a research team of several dozen. They also cooperate with colleges, universities and research institutions to resolve key technical problems. Mr. Li said proudly: “Our innovation patent on an ink volume sensor can sense an actual volume of ink in Brother inkjet cartridges. It is a product by experts and professors in the optical field. This is not only a leading investment in China; its working theory is beyond many experts in the industry, since the optical theory is very complicated. Since the Section 337 Investigation in 2007 (where Epson took legal action against 24 printer supplies manufacturers for infringing patents), we have focus more on patent and intellectual property protection. We now have two people in the technical team who collect and analyze intellectual property rights of related technology. They provide us with the first-hand information for our innovation.” As early as 1999, MMC had been through SGS’s ISO9001 www.recyclingtimes.com.cn | June 2010

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Recycling Times Magazine

Profiles

Quality Management System certification. MMC has formed a complete and strict quality control and production management system. This will remain effective and not subject to any changes. In order to improve quality and satisfy customers, MMC sets up a monthly Customer Feedback Report. Customers’ opinions and complaints will be collected according to different categories. Relevant departments need to follow-up and take measures to improve products and services. The soul of a company is its management team. MMC adopts a people-oriented management. Mr. Li smiled and told us: “MMC has more than 600 employees; of these more than 200 have worked in MMC for more than 10 years. We don’t lose our talents in the management team for recent year. The stability of our management personnel is admired by many companies. No matter what difficulties the company is faced with, MMC will not lower its costs by redundancies. We have social responsibility on our shoulders”, said Mr. Li However, persistence in running a business is not always easy. MMC has walked all this way for so many years, bearing social welfare in its shoulder. Networking for strength MMC has always focused on markets both home and abroad and opening its sales network so as to stand out in the increasingly competitive market. Two brands, Gree and MMC, are promoted worldwide. “Currently, MMC has selling agents in the USA, Australia, South America, Asia and Africa, forming an international sales network. By attending trade shows at home and abroad, paying exchange visits to important customers around the world and delivering excellent technical support and after-sales service, MMC maintains close business relations with many customers. Customer loyalty is also very high,” Mr. Li said in praise of his young and vivacious sales team.

In recent years, MMC has laid a sound foundation in the domestic market. In the past two years, many partners and selling agents have stood by MMC despite of the restructuring of Gree Group. Many partners have grown alongside MMC, with long term cooperation turning into close ties. At the beginning of 2009, MMC put more capital into its domestic market and supported the development for selling agents in China. In April 2010, MMC gained a $8 million from Gree Group for new facilities. When expanding the sales network in China, MMC builds different channels according to different market segments. Now, MMC has fostered its selling agents in all the large and medium sized cities across China. In large markets such as Beijing, MMC has its own office set up in charge of market development. In some cities which don’t benefit from designated selling agents, MMC encourages its employees to be MMC’s agent. This arrangement is win-win and vital for the steady growth of the company. “In the future, MMC will aim to strengthen competitiveness in the market rather than baking an oversized cake and let it be ruined”, Mr. Li continued, “MMC will not expand by unfair competition. However, we will improve technology and quality and bring more added value to our products. Adding some features to the products and focusing on patented innovative products are the objectives of MMC. MMC will also explore new projects with support from parent company Gree Group and lay solid foundations for the sustainability of MMC.” Mr. Li Mr. Li is modest and sincere during the interview but very is confident. His actions are the embodiment of his words when he said: “MMC will take sustainability into consideration and will not unrealistically compare itself with some very highprofile companies. We are down-to-earth here in MMC. ” MMC is following its path with unique developments, innovation and persistence.

▲ Toner cartridge production line

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Recycling Times Magazine

Legal Issues

Protection and publicity of a brand By Helen Duan, INNOPAT Intellectual Property Protecting and publicizing a brand is an increasingly important issue in printer supplies industry. In the USA, business can apply for trademark for protection of their brand names. In China, we have two other kinds of applications that you can file for in order to gain special protection for your existing brands. The two applications are Provincial Famous Trademark (Province level) and Well-Known Trademark (state level). If a brand becomes a provincial famous trademark or well-known trademark of a country, it can promote public awareness and increase the favorability of that brand in China. The trademark will also get special protection. In this issue, Lawyers Helen Duan and Jack Xu from Zhuhai Innopat Intellectual Property Co., Ltd. will explain to you on the issues concerning the protection and publicity of a brand. The second North China Consumables Forum and Expo 2010 (CIFEX) has successfully concluded. As the organizer of the event, Recycler China has a very deep understanding of and impact on the printer supplies industry and the event’s efficient organisation commanded our admiration. The local government of Handan was highly supportive of the event and the high expectation the Handan government has for the printer supplies industry is touching. Many companies attended CIFEX 2010. From the structure of the companies in China, this indicates, on the one hand, that the industry is developing very rapidly like a hundred flower blossom; on the other hand, however, this shows that the centralization of the industry is not high enough. Market forces dictate that a well-developed industry commonly has two or three leading companies which occupy large amount

of the market share and a certain amount of companies which take up the specific market segments. However, this is not the case in China. But the authors believe that with increased competition of the market and consumer development, the structure of a well-developed printer supplies industry is bound to be formed. Every company has its own ways of grabbing more market share. The authors believe that publicity and promotion of the brand is the gate way to a high market placing. Yet applying strategic means to achieve this publicity is a tricky task. The authors hold that by applying for a famous provincial trademark and a well-known trademark of China is a very wise approach to reach popularity in China market. If a product wins the name of a provincial famous trademark or well-known trademark of a country, the profile of the brand becomes higher and special protection will guard the brand. Take the Guangdong Famous Trademark as an example. The owner of Guangdong Famous Trademark is entitled to the following rights: • Can use “Guangdong Famous Trademark” on the package, decoration, instruction and ads on a certified Guangdong Famous Trademark product. • Upon the date of the announcement of attaining the Guangdong Famous Trademark, if anyone else tries to register a name that is identical or similar to a Famous Trademark, as the name of a company and the act is misleading consumers and may cause potential harm to the lawful rights and www.recyclingtimes.com.cn | June 2010

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Recycling Times Magazine

Legal Issues

interests of the owner of the Guangdong Famous Trademark, the registration authorities will not register the name. To the approved and registered trademarks, identical or similar to a Famous Trademark, the owner of the Guangdong Famous Trademark is entitled to submit a request to the registration authorities or higher authority, seeking possibilities of changing the name of a registered trademark which is identical or similar to a Famous Trademark. The registration authorities deal with the situation according to the laws and regulations. • Without the permission of the owner of the Guangdong Famous Trademark, no one can use the name, package, decoration or use similar name, package or decoration of a Guangdong Famous Trademark product in another product. • If the lawful rights and interests of the owner of Guangdong Famous Trademark are severely compromised in regions outside of Guangdong Province, the owner can request for help from the provincial administrative authority for industry and commerce who can assist the owner with damage control and other proceedings. A company which applies for the Guangdong Famous Trademark is required to fulfill the following conditions: • The registered trademark has been active for three years and remains valid as of the date of approval for the registration for the trademark.

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June 2010 | www.recyclingtimes.com.cn

• The trademark is familiar to the relevant public and enjoys a relatively high public awareness in the market. • The application trademark should demonstrate good quality and have a good reputation. • For the past three years, the key economic indicators such as sales volume, revenue, net profit, tax payment of the application trademark shall be in a leading place in the industry in Guangdong. The coverage of the product shall be extensive. • In the event that the application trademark product is for export, the trademark shall be registered in the relevant country or region and the coverage of the product shall be extensive. • For the past three years, the owner of the application trademark has not been subject to a penalty for violations of laws and regulations in the fields of trademark administration, production management, labor security management, environmental protection, production safety and so on. • The applicant shall have a complete system for use, management and protection of the trademark. It is obvious that to apply for Famous Trademark is difficult. However, the pressure of high standards can give impetus to the applicant. Only with high standards can a company promote the management and publicity of the brand. Compared with Provincial Famous Trademarks, the WellKnown Trademark of China is more difficult to apply for. But greater effort wins greater reward. The Well-Known Trademark of China is more influential. In addition, the Well-Known Trademark of China can be applied for beyondcategory protection, which effectively prevents the free riders from using the same trademark on other products beyond where the current trademark is used. The Chinese Well-Known Trademark refers to a trademark that has a relatively high reputation to the relevant public in China. In this circumstance, the “relevant public” includes the consumers related to certain kinds of products or services indicated by a trademark, manufacturers of the commodities or other operators who provide relevant services and the sellers and other persons involved in the market such as


Recycling Times Magazine

Legal Issues

protected as a famous one, including the pertinent materials that the trademark has been protected as a Well-Known Trademark in China, or in other country or region; • Other evidential materials that can prove the famousness of the trademark, including the materials regarding the recent three years' output, sales revenue, profit and taxes, and sales territory of the principal commodities using this trademark. The application methods of Well-Known Trademark of China have two approaches. The first one is Administration the other market players, the sales persons such as reseller or distributor who manufacture similar products or provide similar services. Currently, the application approach is passive application, that is, the National Bureau of Industry & Commerce will not identify whether a trademark is effective for Well-Known Trademark or not. When a dispute occurs, the owner of the trademark will submit request for identification. The following materials are required for certification of a Well-Known Trademark. • Relevant materials showing the extent of knowledge of the trademark by the relevant general public; • Relevant materials showing the duration of the trademark, including the materials involving the history and scope of the use and registration of the trademark; • Relevant materials showing the duration, extent and geographic scope of any publicity work, including ways of adverting and promotion, geographic scope, type of publicity media and the quantity of the launched advertisements; • Relevant materials showing that this trademark has been

Certification. • Case certification: when a dispute of trademark rights occurs, the owner of a trademark can apply for Well-Known Trademark certification from the National Trademark Bureau with the recommendation of provincial administrative departments for industry and commerce. • During trademark opposition process, the owner of a trademark can apply for Well-Known Trademark certification. • During the trademark dispute process, the owner of a trademark can apply for Well-Known Trademark certification. The second one is Judicial Recognition. In a civil case concerning infringement of trademark rights, People's Court at middle level or higher level is entitled to certify Well-Known Trademarks during trial of civil cases. The authors believe that as the printer supplies industry develops, the industry will see more and more Famous Trademarks and Well-Known Trademarks.

Helen Duan Helen Duan is a patent attorney and general manager of INNOPAT Intellectual Property Co., Ltd, which is an officially authorised foreign patent agency in China. In 2005, she was honored as one of the “Excellent IP agent of Guangdong Province.” Ms. Duan has been working as a senior IP advisor for several famous companies and associations including China Yangzi Group Company, ZTE Corporation and Print-Rite Group. Having followed up and studied OEM patents for about 10 years, Ms. Duan has rendered numerous strategic, patentability and non-infringement opinions for successfully designing around OEM’s patents worldwide. With more than 15 years IP practice, Ms. Duan is well experienced in international IP laws and regulations, esp. for the US, Europe and Japan. www.recyclingtimes.com.cn | June 2010

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Recycling Times Magazine

Tech Zone

Remanufacturing the HP LaserJet P3015 toner cartridges By Future Graphics Imaging Corporation Supplies

Tools

• Conductive Grease

• Toner

• Lint-free Cloth

• Wire Cutters

• Small, Flat-blade Screwdriver

• Padding Powder

• Drum

• Vacuum or Dry Compressed Air

• Phillips Screwdriver

• X-Acto Knife

• Cotton Swabs

• Chip

• Wiper Blade

• Drum Drive Axle Removal Tool (HP3015DATOOL)

step >

• High Temperature Grease (MOLYKOTE® 44 Light or MOLYKOTE® X56020)

step >

step >

If the OPC drum is going to be replaced, use the Drum Drive Axle Removal Tool to remove the drum drive axle.

June 2010 | www.recyclingtimes.com.cn

4

Separate the two sections of the cartridge. Set the toner unit aside.

5

Using a Phillips screwdriver, remove the two screws holding the drum end plate.

6

Remove the drum end plate and clean it with cotton swabs and lint-free cloth. Apply fresh high temperature grease.

7

Carefully lift up on the gear end of the drum and remove it off the drum contact axle. If the drum is going to be reused, place it in a protected area away from light.

step > step >

step >

Using wire cutters to grab the cartridge pins and pull them out.

2

You will install it later on a new drum. To remove the drive axle, insert the C-shaped claw of the tool under the drive flange of the axle. Use the lip on the drum end plate as leverage to pry the drive axle out.

42

3

step >

1


Recycling Times Magazine

8

Lift out the PCR. Clean the PCR using a dry lint-free cloth.

12

step >

step >

Clean the PCR saddles using cotton swabs. Apply new conductive grease to the black conductive saddle. Install the clean PCR.

9

15

Using an X-acto knife, cut the plastic weld holding the chip in place. Install the new chip onto the waste hopper. Set the waste unit aside in a protected area away from light.

step >

step >

Tech Zone

Remove two screws holding the wiper blade.

13

step > step >

14

Install the drum end plate and two screws holding it in place. Rotate the drum to ensure that the drum and wiper blade are properly lubricated. Clean the padding powder off the PCR using a lint-free cloth.

step >

step >

Remove the wiper blade. Clean the waste hopper using dry, compressed air or a vacuum.

11

17

Starting on the toner unit, remove the right side drum shutter guide bar from the hinge post.

10

Apply padding powder to a new or once-used wiper blade. Place the blade onto the waste hopper and install the two screws that hold the blade in place.

16

step >

step >

Apply padding powder to the drum. Apply conductive grease to the drum contact axle. Carefully slide the drum onto the drum contact axle.

Remove the spring-loaded drum shutter arm using a small flat-blade screwdriver.

www.recyclingtimes.com.cn | June 2010

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Recycling Times Magazine

Tech Zone

Remove the plastic scrapers from the ends of the doctor blade and remove the blade. Clean the doctor blade using a lint-free cloth. Dump the remaining toner from the toner hopper. Clean the toner hopper using dry compressed air or a vacuum.

step > step >

Remove left side guide bar from the hinge post. Do not lose the shutter arm spring.

step >

18

21

Lift the mag roller away from the toner hopper.

24

25

step >

Fill the toner hopper with HP P3015-type toner through the mag roller opening. Use 280 grams for the CE2255A cartridge and 550 grams for the CE255X cartridge. Place the cleaned doctor blade onto the toner hopper. Install the plastic scrapers on each side of the blade and the two screws that hold the doctor blade in place.

22

step >

Remove the mag roller stabilizing bar and the mag roller bushings from the ends of the mag roller. Clean the mag roller first with dry compressed air or a vacuum, and then by using a dry lint-free cloth. Clean the mag roller spring contact with lint-free cloth.

26

step >

step >

Remove the two screws holding the gear housing end cap. Remove the end cap and mag roller drive gear.

step >

19

27

Slide the black mag roller bushing onto the contact side of the mag roller, and the green bushing onto the drive gear side of the mag roller. Install the stabilizing bar with the C bearing onto the mag roller.

Clean the mag roller stabilizing bar and bushings with cotton swabs and a lintfree cloth. Inspect the mag roller bushings and C-bearing of the stabilizing bar. Replace them if they are worn or cracked. Apply high temperature grease onto the C-bearing of the stabilizing bar. Remove the two screws holding the doctor blade.

step >

20

step >

Remove the two screws holding the contact end cap to the toner hopper. Remove the end cap. Clean the contact end cap and the white bearing with cotton swabs. Apply conductive grease to the contact.

44

June 2010 | www.recyclingtimes.com.cn

23

Place the mag roller assembly into the toner hopper.


Recycling Times Magazine

Tech Zone

step >

Remove the plastic scrapers from the ends of the doctor blade and remove the blade. Clean the doctor blade using a lint-free cloth. Dump the remaining toner from the toner hopper. Clean the toner hopper using dry compressed air or a vacuum.

32

Install gear housing end cap and two mounting screws that hold it in place.

step >

step >

30

33

Join the toner and waste units together and install the cartridge pins.

32

Set the spring in the shutter arm and install the shutter arm onto the positioning post. Install the right side guide bar of the drum shutter into the hinge post on the gear housing side of the toner hopper. Slide the drum shutter open to engage the shutter arm spring.

step >

Install the mag roller drive gear.

24

Set the spring in the shutter arm and install the shutter arm onto the positioning post. Install the right side guide bar of the drum shutter into the hinge post on the gear housing side of the toner hopper. Slide the drum shutter open to engage the shutter arm spring.

step >

step > step >

29

31

Install the left-side guide bar of the drum shutter into the hinge post on the contact side of the toner hopper.

step >

28

Install contact end cap using two mounting screws that hold the end cap in place.

HP LaserJet P3015 (CE525A)printer: • Print speed: Up to 42 ppm

• First page out: As fast as 7.5 sec

• Print resolution: Up to 1200 x1200 dpi

• Monthly duty cycle: Up to 100,000

• Recommended monthly print volume: 1500 to 5000 pages

Other models in the family: • HP LaserJet P3015d (CE526A) – HP LaserJet 3015 plus automatic two-sided printing. • HP LaserJet P3015dn (CE528A) – HP LaserJet 3015 plus automatic two-sided printing, HP Jetdirect 10/100/1000 Ethernet embedded print server. • HP LaserJet P3015x (CE529A) – HP LaserJet 3015 plus automatic two-sided printing, HP Jetdirect 10/100/1000 Ethernet embedded print server,

500-sheet input tray. HP LaserJet CE255 Family Print Cartridges: • HP LaserJet CE255A Print Cartridge, black. Average cartridge yields 6000 standard pages. • HP LaserJet CE255X Print Cartridge, black. Average cartridge yields 12,500 standard pages. www.recyclingtimes.com.cn | June 2010

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Recycling Times Magazine

Market Data

Color inkjet printers Part 3 Color Inkjet printers speed above 30 ppm Vendor

HP

HP

HP

Officejet 6000

Officejet Pro 8000

Photosmart Premium C309g

Engine Manufacturer

HP

HP

HP

Monochrome

32

35

33

Colour

31

34

32

4800×1200dpi

4800×1200dpi

9600×2400dpi

Inkjet cartridge quantity

4

4

5

Type of cartridge

4

4

4

250 sheet multipurpose tray

250 sheet multipurpose tray Automatic duplex printing

125 sheet multipurpose tray 20 sheet photo paper tray

USB, standard

USB, standard

USB, PictBridge, Bluetooth, standard and wireless network

Black Part No. Estimated life

Black CD971AA 420 pages

Black C4902AA 1000 pages

Black HP 862 250 pages

Color Part No. Estimated life

NA

NA

NA

Cyan Part No. Estimated life

Cyan CD972AA 700 pages

Cyan C4907AA 1400 pages

Cyan HP 862 300 pages

Magenta Part No. Estimated life

Magenta CD973AA 700 pages

Magenta C4908AA 1400 pages

Magenta HP 862 300 pages

Yellow Part No. Estimated life

Yellow CD974AA 700 pages

Yellow C4909AA 1400 pages

Yellow HP 862 300 pages

Other consumables Part No. Estimated life

Black CD975AA 1200 pages

Black C4906AA 2200 pages

Black HP862/HP862XL 1500 pages/4500 pages

Other consumables Part No. Estimated life

NA

NA

Black, Cyan, Magenta, Yellow HP862XL 750 pages/800 pages

Working groups, SMEs

Working groups, SMEs

Working groups, SMEs

1299.00

1899.00

2499.00

Low energy consumption, no dust, low noise, fit for green working environment

Support duplex printing, large-sized independent tray, reducing times of changing cartridges, control printing cost

With print/copy/scan functions, supporting wireless WIFI connection and LCD screen with touch panel

Model Name

Resolution

Paper Handling Standard Network support

Market sector Retail price(CNY) Comments

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June 2010 | www.recyclingtimes.com.cn


Recycling Times Magazine

Market Data

Epson

Epson

Epson

Dell

Stylus Photo R390

Stylus Photo R270

Stylus CX9300F

V313

Epson

Epson

Epson

Lexmark

30

30

32

33

30

30

32

30

5760×1440dpi

5760×1440dpi

5760×1440dpi

4800×1200dpi

6

6

4

2

6

6

4

4

120 sheet multipurpose tray 20 sheet photo paper tray

120 sheet multipurpose tray

120 sheet multipurpose tray

100 sheet multipurpose tray

USB

USB

USB

USB

Black T0821/T0811 300 pages/480 pages

Black T0821/T0811 300 pages/480 pages

Black T0731 245 pages

Black Y498D NA

NA

NA

NA

Color Y499D NA

Cyan T0822/T0812 515 pages/855 pages

Cyan T0822/T0812 515 pages/855 pages

Cyan T0732 350 pages

NA

Magenta T0823/T0813 515 pages/855 pages

Magenta T0823/T0813 515 pages/855 pages

Magenta T0733 350 pages

NA

Yellow T0824/T0814 515 pages/855 pages

Yellow T0824/T0814 515 pages/855 pages

Yellow T0734 350 pages

NA

Light cyan T0825/T0815 515 pages/855 pages

Light cyan T0825/T0815 515 pages/855 pages

Black T0731H 385 pages

NA

Light magenta T0826/T0816 515 pages/855 pages

Light magenta T0826/T0816 515 pages/855 pages

NA

NA

Personal, family

Personal, family

Personal, family

Personal, family

2280.00

1680.00

1980.00

959.00

This photo printer needs only a small memory card and you can edit, cut and printer photos with 3.5" LCD preview screen

Excellent photo output q u a l i t y, s i x - c o l o r p r i n t e r have advantages over fourcolor printers in density and particles

With print/copy/scan/fax functions, fax using scan & fax mood, good saving on call bill

With print/copy/scan functions, built-in media card slot and PictBridgeTM connecting, enables memory card direct printing

www.recyclingtimes.com.cn | June 2010

47


Recycling Times Magazine

Market Data

Color Inkjet Printers Part 3 Color Inkjet printers speed above 30 ppm Vendor

Dell

Brother

Brother

V313w

MFC-5890CN

MFC-6690CW

Lexmark

Brother

Brother

Monochrome

33

35

35

Colour

30

28

28

4800×1200dpi

1200×6000dpi

1200×6000dpi

Inkjet cartridge quantity

2

4

4

Type of cartridge

4

4

4

100 sheet multipurpose tray

150 sheet multipurpose tray

370 sheet multipurpose tray 50 sheet automatic tray

USB, wireless network

USB, PictBridge, standard

USB, PictBridge, standard and wireless network

Black Part No. Estimated life

Black Y498D NA

Black LC990BK 450 pages

Black LC990BK 450 pages

Color Part No. Estimated life

Color Y499D NA

NA

NA

Cyan Part No. Estimated life

NA

Cyan LC990C 550 pages

Cyan LC990C 550 pages

Magenta Part No. Estimated life

NA

Magenta LC990M 550 pages

Magenta LC990M 550 pages

Yellow Part No. Estimated life

NA

Yellow LC990Y 550 pages

Yellow LC990Y 550 pages

Other consumables Part No. Estimated life

NA

Black LC990HY-BK 900 pages

Black LC990HY-BK 900 pages

Other consumables Part No. Estimated life

NA

Cyan, Magenta, Yellow LC990C/M/Y 750 pages

Cyan, Magenta, Yellow LC990C/M/Y 750 pages

Family, SMEs

Working groups, SMEs

Working groups, SMEs

1159.00

3499.00

4899.00

With print/copy/scan functions, supporting wireless printing

A3 size printing, with print/ copy/scan/fax functions, standard including watermark printing, copy and deskew & shadow ratification technology

A3 size printing, with print/ copy/scan/fax functions, 4.2 " large color touch LCD screen, you can edit, preview and print photos without connecting the computer

Model Name Engine Manufacturer

Resolution

Paper Handling Standard Network support

Market sector Retail price(CNY) Comments

48

June 2010 | www.recyclingtimes.com.cn


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