SECRETS OF EMAIL CAMPAIGN! Powered by Recruiterbox
STEPS TO SUCCESSFUL E-MAIL PRACTICE 1)
Prepare a Mailing list.
Get response, not sales in first mail.
To the point information. Do not confuse people.
Give incentives to your prospects.
Call To Action.
Track your response.
Let your prospect ask questions.
PREPARE A MAILING LIST
Bulk/shotgun marketing techniques usually leads to leakage in your e-mail campaign. Your mailing list must be inclined towards your target market. Also illustrate appropriate content based upon the characteristics of the target audience.
GET RESPONSE! NOT SALES IN FIRST MAIL
The more you know about your target audience better you can position yourself. Aim of e-mail campaign is to tempt your audience to reply back and to encourage them to know about your service/product.
TO THE POINT INFORMATION. DO NOT CONFUSE PEOPLE
Design your e-mail brief and to the point.
Don’t overload or confuse your audience.
Portrait the best features/achievement to show your commitment and consistency in the business.
GIVE INCENTIVES TO YOUR PROSPECTS
Showcase benefits out of the deal to cold prospects. Words like FREE TRIAL attract them towards your product. Your customer delight factor should be high enough to hold them to last as permanent customers.
CALL TO ACTION
Your e-mail should direct prospects to take action. The prospect should be informed as to where to click so that he/she can directly connect to your product.
TRACK YOUR RESPONSE ď‚˘
For a successful email campaign, you need to figure out what worked and what did not. Track the traffic or responses from your email campaigns through site analytics tools, which will allow you to know your audience better.
LET YOUR PROSPECT ASK QUESTIONS ď‚˘
Online prospects are more educated, and want to get all the information before making a purchase. So be prepared for all kinds of questions.
Your response should be quick and honest, as you could lose the interested person through annoying fillers and extra information.
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