RJ TODAY ADVERTISING “Most of the people who read the paper are 40 and up,” he said. “With the website it’s anyone over 18. Advertising on both (print and digital) helps reach more people.” Evangelina Michalowski bought Noack’s Meat Products on East Main Street in Meriden about six years ago and continued a similar habit of advertising sales and specials in the local newspaper. “They’ve been doing it such a long time and had success,” Michalowski said. “We just want to support local businesses.” Lately, she’s been doing some online advertising and has had success. “One guy came in and said he saw an ad online. That
made us feel good,” she said. Masonicare in Wallingford, another longtime advertiser, utilizes both a print and online strategy. “In addition to our management and employees, the Record-Journal is enjoyed by many of the 500-plus residents of our retirement community, Ashlar Village, and by the residents of the apartments and nursing home on our lower campus,” said Margaret M. Steeves, vice president of marketing and communications at Masonicare. Steeves praised the newspaper’s coverage, in-depth reporting, interest and energy. “The RJ is celebrating 150 years and is
not a conglomerate,” Steeves said. “Masonicare has been here for 128 years and maintains its mission to serve seniors and be a good civic citizen.” Steeves said Masonicare wants to see both organizations remain successful going forward. “The key to achieving this is to remember who our customers are and to maintain our values,” she said. Other longtime advertisers include ShopRite of Wallingford and Southington, both operated by the Drust family; Thompson Candy in Meriden; The Meriden Board of Education; and Calcagni Real Estate in Southington.
Evangelina Michalowski, owner of Noack’s Meat Products has advertised with the Record-Journal since she bought the business six years ago.
State of the Art Collision Repair Center Family Owned & Operated Since 1990 151 North Plains Industrial Road Wallingford, CT
203-269-2842 arbodyspecialty.com firstname.lastname@example.org
Family owned & operated | Serving Meriden for over 40 years
100 Research Parkway, Meriden | 203.634.3117
150TH ANNIVERSARY RECORD-JOURNAL
We service all makes and models, foreign and domestic. “We serve you right the first time.”