11 Rebelicious • Fashion
I tend to wear the fast food bracelet more than anything else. I love how cute and colourful it is and it has all my favourite food on it! What more could a girl want?” Do you have any formal design training? “I don’t, everything I do is completely self taught. However, I’ve been making things ever since I first put two pieces of Lego together, then refused to ever put it back in its box! I’ve always been interested in the creative side of life, and gradually taught myself everything there is to know about the mediums I use. I used tutorials online to learn how to do simple techniques, such as how to securely connect two pieces of clay and how best to sew little felt accessories, but mostly it was a lot of trial and error!”
everything else, so I’ve found it’s very important to keep in touch with the world outside of my studio, even if it just means going for the occasional coffee with a friend.” What has been the main highlight of running your own business? “As each item is crafted with so much care and attention, there is nothing better than receiving compliments about my designs. It means so much that people like what I make; when I get feedback from customers it makes all of the hard work worth it.” What do you think you would be doing if you weren’t running Little Miss Delicious? “I’d probably focus more on a career stemming from my law degree, but even then I imagine I’d end up setting up a creative business at some point - I honestly can’t imagine doing anything else with my life!”
If you could have anyone R E V E S G IN H T in the world wearing your G IN I’VE BEEN MAK OF jewellery, who would it be? “It S E C IE P O W T T U P would definitely be someone SINCE I FIRST D like Raquel Reed. I love bright E S U F EN RE H T , R E H T E G O hair and her style is amazing! T O LEG !” X O B S But all of my customers mean IT K IN C A B IT T U P R E V E so much to me, and nothing TO
You recently exhibited at the trade show London Edge. How did that go? “The problem with having a store online is that I never get to see people’s reactions to my designs, so it’s amazing to be able to talk to potential customers and hear their opinions in person. London Edge was definitely my favourite experience that’s come from being a jewellery designer so far! It was great to meet so many inspiring people and exhibit at a show with companies that I’ve admired long before I even owned a paint brush. The trade show caters for some of the most creative, exciting niches in fashion and thankfully my jewellery went down a treat! I’m now currently in the process of making jewellery to supply to some of my favourite stores, and even some in places I’ve always dreamed of visiting. It’s also led to lots of exciting opportunities that I don’t want to jinx just yet!” You run Little Miss Delicious pretty much on your own. Working single-handedly must have its ups and downs? “Working single-handedly means I do everything myself, including designing/updating my website, making and shipping the parcels, replying to emails, and even designing promotional materials such as flyers and stickers. This means my day tends to start at 7am, and end at 2am – but thankfully I’ve never really been one for sleep! As I’m still doing my degree, things can get very hectic at times, but luckily my other half is very supportive and knows just when to bring me tea and biscuits and remind me how much I love doing this. The main downside to working self employed from home is the lack of social interaction with other people. It’s very easy to forget when to stop working and neglect
makes me happier than seeing my designs on such lovely people.”
What does the future hold for you and the brand? “I have lots of huge plans for my company, including a cute T-shirt range and eventually my own shop so right now I’m at the point where I constantly have ideas whizzing around my head and if I didn’t write them down I worry I’d forget the best ones. I’m hoping to one day move to San Francisco, where I want to open my own little boutique selling my designs, as well as other cute indie products! It’s been a dream I’ve had since I was little, so it’s amazing to know that it’s not that far out of reach.” www.littlemissdelicious.com
Photos courtesy of Maxine Johnston