RE - BEL
ISSUE ONE
PAGE NO. TWENTY
SPRING SUMMER
TWENTY TEN
ANNA TREVELYAN
WE LITERALLY COULDN’T SHUT ANNA + JAIDEN UP Interview Jaiden Jeremy James Photography Ellis Scott
RE - BEL
ISSUE ONE
PAGE NO. TWENTY ONE
SPRING SUMMER
really boring but I did an art course and I was ahhh, I already know what I wanted to do, all I really liked to do at that point was make clothes dress up and stuff, then I found out that you could do fashion styling as a job so I applied for a course at London College of Fashion. Jaiden- The same course that you met Ella & Justine Anna- Yeah I met a lot of my really really close friends, but during that time probably more important then studying, I went out a lot and met some really interesting, talented and amazing people, that was really inspirational, I was lucky enough to be going out with a certain amount of people at this time in London when everything was really quite amazing, there was a lot going on.
Jaiden- Really good pictures and really strong Anna- Thanks, the worst thing is my mum reads my blog and I had to put that warning up and I am like look at this and it’s inspirational and it will be like some hardcore porn or something, it’s embarrassing
Jaiden- Like Boombox days
I know there is so much talent that remain unseen, I think it’s unfair because the majority have no money and they have to just fight and fight and fight to be able to show their designs so in that respect it’s a bit bad. But we do have some truly exciting things happening at the moment. Jaiden-We truly met at A/W 09 London Fashion Week, after the Ashish show where VV Brown performed although we had seen each other around Shoreditch and at other places and parties. It’s after this that Sam Voltage, Rasharn, you & I hanged out for that entire fashion week and got to know each other. Do you remember the first time we actually spoke
three seasons now I think his work is inspiring, who else, I think you guys (Jaiden rVa James) I really do, I think its amazing what you do as it’s so controversial and really unexpected and people would never think that you guy’s would do what you do if they look at you and then you come out with something that’s completely out of this world that’s amazing, who else that’s 3 right you need five.
Anna- Yeah I remember the first time we properly spoke on the Fashion week bus the season before, going to the MAN show, you guys were talking about the Gareth Pugh Dazed cover shot by Nick Knight and I was like yeah that is amazing.
Jaiden-(laughs) Yeah
Jaiden- You’ve been a huge supporter of not only our work but young British talent in general, could you give us five names of individuals who’s work you admire and why? Anna- Ok I would say (pause) Keko Hainswheeler, he’s a friend of both of ours and I think he is really creative and original in his work and also truly dedicated and passionate about his craft. Also Craig Lawrence who used to do the knitwear for Gareth Pugh and recently has been doing his own collections for two to
Anna- There is this girl who’s work I really like her name is Petra Storr she works quite a lot with paper and she does sets that are really interesting, as well as clothing and these crazy little models, it’s kind of cool that someone’s making stuff out of kind of different material, like it is to use editorially but it’s more of an art kind of thing then a commercial piece of clothing. Who else? Um ok definitely I am going to go with Gemma Slack that girl is cool with her robot machine girl’s, I love them. Ok that’s five. Jaiden- How do you feel about London Fashion Week
Jaiden- I understand fully obviously as it’s something we are fighting for at the moment and coming from a place with no money and personally having no money, I can say is a killer and again as our collections and highly conceptual, explorative and experimental not everyone can understand our vision and because of people like Kim Jones who fought for menswear when there wasn’t even a single platform or option open to men’s designers, things are moving on with the emergence of New Gen men and the Fashion East Men’s installations now there is a chance for designers to start at the installations which we have done for the past two seasons, progress on to MAN catwalk which we hope to do next and grow as business finding the right manufacturers, factories etc to deal with our collection so when we consider producing things more commercial and more mass marketed they have the highest craftsmanship possible. Then move onto New Gen Men. Anna- |I can understand that, but another thing is you have to walk to far to all the places at LFW and it’s painful
Both laugh
Jaiden- It’s getting better now its located at Somerset House, but yeah I can imagine especially as your always in killer heels
Anna- How do I feel about it?
Laughs
Jaiden-Yeah opposed to the other fashion weeks as all the others are more polished and obviously each one has their own aesthetic reflecting the cities inhabitants and culture
Jaiden-I’ve always been interested in you as a person as you are one of the most open and sincere individuals I’ve met, could you care to tell me a little more about you such as your background and how you happened to assist one of fashion’s most talented image makers
Anna- I think London has some great designers but saying that not all of them get the opportunity to show, primarily because of funding, places and time like LFW is too short to show everyone, which is a shame because
Anna-Well I grew up in a few places in England, but I mainly grew up in a place called Lichfield in like the Midlands really,
TWENTY TEN
Anna- Even before Boombox really. Like Antisocial, Family, All You Can Eat and that inspired me quite a lot
Laughs Jaiden- There is nothing embarrassing about sexuality though, I love work like that from people who remind you subtly like Ryan McGinley or mildly like Steven Klein sometimes although he can be explicit but not as full on as Larry Clark, I truly don’t understand what’s to be ashamed of about sex we all like it, love it or want it.
Jaiden- That sounds really cool as I know London like goes through these cycles where it renews itself artistically and when that happens London is truly an amazing place to live, work and simply just be, like with New- Rave and Boombox and the New wave of British talent in fashion especially like Christopher Kane, Richard Nicoll, Marios Schwabs, Carri Mundane, Gareth Pugh.
Anna- Yeah it’s what inspires me a lot Jaiden- So would you say your more of a menswear stylist
Anna- Yeah that’s true, but then I assisted another stylist and then I met Nicola when I modelled for the Uniqlo Campaign and he was like will you work for me and I was like o my god ahhh amazing. Jaiden- It’s amazing as I was also featured within that specific campaign (SS08 Uniqlo UT Campaign shot by Matt Irwin Styled by Nicola) and it’s the first time I met both Sam and Nicola, the campaign also featured amongst others Keko Hainswheeler, Gary Card, Brett Lloyd, Kez (Anna’s boyfriend) and yourself, to me it showcased how alive and vibrant London was and is in talent especially now as we are all breaking through with Keko working with you guys and Gaga and getting his work featured on V magazine’s cover, Gary Card still making amazing artwork and again working with you guys, Brett who now shoots for Vogue Homme Japan and GQ Style. Anna-Yeah it was really interesting and even more that it was Nicola who did the casting and he is really great at picking up on peoples talent and supporting that. There was so many people like fifty who are now like all our friends and its great to see that now everyone is doing really well for themselves. Jaiden- Yeah even Matt Irwin, who at the time was a budding photographer has had solo exhibitions and shot Vogue covers Anna-Yeah I know, that was a fun shoot Jaiden- It really was, did you do the video also
Anna- Nope I didn’t sadly I was working that day but that was a really great video Jaiden- yeah I did it and it was really funny they made us do like stuff like those Calvin Klein banned Ad’s and act all boyish and playful with one another in room full of boys but I wasn’t complaining Laughs You run a blog, http://annatrevelyan. blogspot.com posting up your inspirations, one of my favourite shoots of yours personally is the one you did for October 09 Dazed with Saga. Prior to that you posted up your inspirations such as vintage Larry Clark & Nan Goldin, Where usually do you source inspiration from? Anna- um anywhere really, I mean I have a huge folder on my laptop of truly amazing images that I just come across here, there and everywhere and that I love, I really love people like Nan Goldin and Larry Clark and Ellen Von Unwerth, pictures that manage to trap such strong sexuality and passion. That’s something that really speaks to me and their work was something that really spoke to me whilst I was at university, I just posted that up and it wasn’t really intentional but I did that shoot a couple weeks later.
Anna- No, I actually really enjoy doing both , obviously women swear should be natural to me being a woman but having worked with Nicola focused more on men’s but with my own work I am trying to do both Jaiden- I am glad though because Menswear. I mean before Nicola came along menswear was quite drab I mean putting boys in a Giorgio Armani suit and men’s was actually quite boring I mean of course there was Simon Foxton and Buffalo and Arena Homme etc, but there wasn’t much more I mean he has come and in the process his work has been so influential that he has been able to create mini male supermodels like Luke and Ash and all the other boys he has promoted helping to kick start careers.