Page 1

Your ultimate event to do business with top quality PAs, EAs & Office Managers

times April 2012 | Issue 01

3rd t Grear! Yea Confirmed exhibitors include:

Britain’s top PAs flock to London’s Earls Court! Nearly 4,000 leading office professionals descended on Earls Court over two amazing days in September of last year to attend, what was hailed as, the most effective event ever staged for this important community. We are expecting visitor numbers to grow by 30% for 2012 further confirming office*’s status as the only credible event for top quality PAs, EAs & Office Managers and making it a must attend show for anyone wanting to meet and do business with this vital audience. office* 2011 incorporated the launch of National PA Day, which generated extensive national press and radio coverage; a 50 session strong conference programme, including talks from inspirational business women Jacqueline Gold and Michelle Mone; 32 educational

seminars; an LK Bennett fashion show and stylist lounge and much much more. Building on this success and continued support from the industry many of the features and keynotes for 2012 are confirmed and already the event is set to eclipse last year’s show in terms of

content and the quantity and quality of exhibiting brands. Deborah Meaden has been confirmed as headline speaker; Penni Pike, Richard Branson’s PA for 31 years, has been announced as Ambassador for National PA Day 2012; Executive PA Magazine and Hays PA of the Year Awards are to be hosted on the second day of office* and a new HBAA Village established. Read on to find out more and how you can be involved in office* 2012 – the most effective corporate sales and marketing opportunity for you and your business for this year and beyond!

To book your stand, or for more information, call 01273 645124 / 7

• Absolute Corporate Events • Armor • The Ascott Limited • Avery Dennison Office Products • Baby Blooms • Baker Thompson Associates • Britannia Hotels • Brother UK Ltd • Business Info • Castalia Coaching & Training • Church House Conference Centre • City West Hotels • Club Med UK • Concept Corporate Interiors • Crane • DURABLE (UK) Ltd • DV8 Global Events • • Ellis Salsby • Esselte Leitz • EUMA • Events Insurance Services • Eventuality Events • Executive PA Magazine • Executive Secretary Magazine • Fast Key Services Ltd • Friends House Hospitality Ltd • Global Office Supplies • Hand Picked Hotels Limited • Hays Specialist Recruitment • HBAA • Hemsley Fraser Group Ltd • High Performance • Holiday Inn London - Stratford City • Hospitality & Events North Magazine • Hospitality Line • House of Fraser Ltd • • Imspired • Industri Management • Jeans for Genes • Keith Prowse • London Bridge Hotel & Kensington House Hotel • London Chamber of Commerce and Industry • LTT Vending Group • Magic Whiteboard Ltd • Mesmo Consultancy • MIA (Meetings Industry Association) • Mitsubishi Pencil Co UK Ltd • National Motorcycle Museum Services • Not Just Stationery Ltd • OAG Aviation • OfficeXpress • Old Swan & Minster Mill • Olé • • Park Plaza Victoria London • Principal Hayley • Plustek • Reed Learning • RTG Radio Taxis Group • Rudding Park Hotel and Spa • RWS Translations Ltd • Ryman • • Signing Tree Conference Centre • St Ermins Hotel • Stabilo • Starwood Hotels and Resorts • Stock In Trade Ltd • Stoke Rochford Hall • T King Associates • Tay Associates Ltd • The Association of Personal Assistants • The Corporate Team • The Keyboard Company • The Westminster Collection • • Total Transportation • • Wine Matters • Worcester Warriors

Can you afford to miss it?

Your ultimate event to do business with top quality PAs, EAs & Office Managers

The office*experience office* is a unique event that not only indentifies but also champions the role of the modern office professional. Often overlooked, this important audience are key to many decision making processes - from which office product supplier a company may use to initiating technology updates and advances, from organising the annual Christmas party to health and safety and facilities management. It’s a demanding and diverse role covering a multitude of disciplines. To reflect the breadth of duties performed by this important group we ensure we replicate this on the show floor. Whether your

Jeans For Genes We are delighted to be working, once again, with Jeans for Genes as our official charity partner. A perfect affiliation in terms of target audience and, of course, an undeniably worthy cause that we are proud to support.

company provides business travel solutions or recruitment services, corporate gifts, incentives and rewards or personnel development you need to be at office* - where these key individuals come to source new products and services to enable them to excel in their role.

Benefit Pamper Parlour

The office* party @ Planet Hollywood

Another long standing relationship which continues to go from strength to strength. With the help of the world leading cosmetic brand we are able to offer a luxurious recuperation point to ensure visitors are revitalised to continue with their day’s business at the show.

We are pleased to be holding our 3rd annual show party at the world renowned eatery and party venue. Here visitors and exhibitors alike can benefit from additional networking opportunities in a more relaxed and social environment.

New Year, New Venue Over the last 3 years we have been on quite a journey. A journey which will see us launch office* in Toronto, Washington, Sydney and Melbourne for 2012! As for the UK event, we are delighted that, having already outgrown our original venue, the show will take place in the prestigious National Hall at Olympia, London for 2012, the premium exhibition venue in the UK.

Facts & Figures Visitor breakdown by job title J I





Personal Assistant ........................................... 35% Executive Assistant/Executive PA ................ 24% Office Manager ................................................ 19% Senior Secretary................................................. 3% Facilities Management...................................... 5% Personnel and HR Manager............................. 2% Training Manager............................................... 1% Senior Administrator......................................... 5% Event Organiser/coordinator........................... 5% Procurement Manager ...................................... 1%

What they wanted to see... Office Equipment 42.7% Stationery 51.0% Office Furniture 22.0% Office Services 32.3% Business Travel 48.5% Venues/Accommodation 58.2% IT Solutions 26.1% Corporate Hospitality 41.6% Training 47.6% Health & Safety 25.9% Facilities Management 20.0% Event Man/Planning 49.5% Recruitment 17.6% Personal Development 48.9% Wellbeing 30.1% Technology 17.2% Corporate Rewards 19.4% Postal/Delivery Solutions 6.7% Health & Lifestyle 27.5% What they had to say... • 93% of our visitors came to meet with new suppliers and 89% to research and evaluate new products • As a result of the show, 82% of our visitors plan to purchase products or services within 6 months • 89% of our visitors rated the show as good or excellent and intend to revisit next year!

Your ultimate event to do business with top quality PAs, EAs & Office Managers

National PA Day goes from strength to strength Launched last year, National PA Day created a PR phenomenon. Our aim was to create a platform for the entire community to support and promote the career as a vital and aspirational profession and one that deserves whole hearted recognition and, boy did it deliver! We started the process with the launch of the first ever annual ‘National PA Survey’ where we asked our delegates several telling questions including the best and worst parts of their jobs, the best and worst things they have ever been asked to do, and the most rewarding and frustrating elements of being a modern PA in today’s businesses. The results were compelling and created a media frenzy with extensive coverage generated in national press and radio.

Make sure you are involved in National PA Day 2012 by becoming a part of office*!

New and returning features

The campaign will include: Annual National PA Survey – the results of which will be announced at the show Educational campaign, supported by the REC, promoting the importance and relevance of this role to future generations We now have the profile to continue this PR initiative and encourage the entire community to get involved. National PA Day will coincide with the first day of office*, 12 September 2012.

Dedicated website, email and viral campaign All community interested companies and stakeholders invited to get involved in any way they can

Penni Pike, Richard Branson’s Executive Personal Assistant of 31 years and Ambassador of National PA Day 2012. Penni will be interviewed by Mike Caridia, chairman of, at office* on Wednesday 12 September 2012. I'm delighted to be involved with the office* show and with National PA Day. They both underline that, as the world gets ever more complex, an outstanding PA remains one of the keys to success.”

HBAA Village PAs, EAs and office managers are the most important and influential people within Britain’s offices and it is essential that our HBAA members have an opportunity to target these key buyers within the corporate sector.“ ANDREW DEAKIN, HBAA

Uniball Café Mitsubishi Pencil Company are excited to be returning to office* for the third year in a row. It is the best way for us to engage with corporate end users and allow a key target market to learn more about us.” STUART BARKER, UNIBALL

office* Conference An integral part of the success of office* lies in the recognition of the quest for self improvement our delegates possess. Business today is challenging at best and in order to stay on top and ahead of their game our visitors are constantly striving to improve themselves and advance their skillsets. We work with the leading trainers in this field to provide a world class education programme. This is made up of 32 educational seminar sessions run by Reed Learning and Hemsley Fraser as well as leading individual trainers. In addition, the conference also comprises of a demo theatre and keynote programme including several interactive panel discussions and headline presentations. Deborah Meaden, of Dragons’ Den fame, will headline the keynote theatre programme at office* 2012, taking centre stage on Thursday 13 September. Deborah’s involvement follows the huge success Magic Whiteboard Ltd experienced from exhibiting in 2011, after she actively encouraged them to participate. We are now one of the most successful and profitable investments ever on Dragons’ Den.” NEIL WESTWOOD, MAGIC WHITEBOARD LTD

Unprecedented marketing support Be assured that with an unparalleled PR & marketing campaign we will leave no stone unturned to ensure we reach your target audience of quality corporate decision makers! We pride ourselves on our insatiable drive and determination and keen eye for detail, through which we are confident we will increase visitors by an astonishing 30% for 2012 to add to our powerful existing audience. We will achieve this through an even more extensive PR & marketing campaign which includes, but is not limited to:

Advertising and editorial features in the Metro London Underground advertising Advertisements, inserts and editorial support in all relevant trade publications and e-media Direct e-mail initiatives Personalised invitations Support and promotions through all relevant associations PR & use of social media such as twitter, facebook and LinkedIn

Solutions and inspiration for today’s office professional


This has undoubtedly been the most successful show we have attended in 12 years. On the first day we signed up in excess of 700 new registered users. We will be back.” MIKE CARIDIA, PA-ASSIST.COM


Really good day, with an excellent mix of new and existing customers. Great leads with excellent quality of visitors who are genuinely interested in our products.” ANDREW DUFTON, FORTNUM & MASON


office* delivered on its ability to drive in its target audience in volume and quality. It has certainly proved its value to us by delivering high calibre buyers to our stand.” RENÉ DEE, THE WESTMINSTER COLLECTION

Call us for more information today on 01273 645124/7 or visit us online at Organised by

Media Supporters

Association Supporters

Training Partners

Official Charity Partner

Members of

Blenheim House, 120 Church Street, Brighton BN1 1UD Tel: +44 (0)1273 645124 Fax: +44 (0)1273 645169 Email: We connect, educate and strengthen business communities through market-leading events, publications and eMedia.

office* Times  
office* Times  

office* Times - April 2012 edition