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1.0 Company Overview Services and Capabilities 2.0 Meet the Team 3.0 Relevant Experience 4.0 Experiential Offerings


SECTION 1.1 Company Overview Founded in 2001, Orange Photography is a leading full-service photography agency with a diverse range of clients, including Bank of America, Yahoo!, Google, Genentech, Pixar and Virgin America. Through our attention to consistent quality and client feedback, we have built an impressive brand rooted in the principles of creative innovation and diversity. We are the recipient of the coveted Davey award, sponsored by ADWEEK, Fortune Small Business, and the International Academy of the Visual Arts. We are also the first and currently only photography business to complete the comprehensive audit and receive the green business certification from the City and County of San Francisco’s Dept. of the Environment. In addition, we are a preferred vendor for SFMOMA, the Fine Art Museums of San Francisco (including the de Young and Legion of Honor,) AT&T Park and many other world-class venues. As the premier photography agency based in San Francisco, we specialize in corporate events and offer other services such as video production, in-studio and on-location headshots and professional portraits. Our breadth of services also includes interior/environmental photography, experiential photography, such as standard and green screen photo stations, and photo booths as well as professional portfolio design.

Orange Photography Highlights: ■ ■ ■ ■ ■

A Certified Green Business – San Francisco Dept. of Environment Consistent quality and fast delivery Experienced, with impressive and friendly photographers available nationwide Helpful, providing fully-supportive team Multifaceted, providing video and other options to push marketing beyond event.


Services and Capabilities:

When your Image matters.... Orange Photography is committed to being an industry leader in social responsibility and photography services. As a team of photographers, offering a diverse breadth of services and products, and having a core of individuals dedicated to each client's needs and education, you'll soon realize that the we working as a whole are truly greater than the sum of our parts. We invite you to get to know more about our values and services. Each photographer who works with Orange is equipped with a full-sensor, professional digital SLR camera, plus one additional backup camera body, as well as access to our fully equipped studio. Additional gear includes: Camera Bodies:


(2) Canon 5D Mark II - With HD Video

(2) 16-35mm 2.8

Canon 1D Mark III

17-40mm 4.0

Canon 7D

24 mm 1.4

Canon 5D

(2) 24-70mm 2.8 24-105mm 4L

Specialty Lens:

35mm 1.4

Fisheye; 15mm 2.8

(2) 50 mm 1.4

Tilt Shift: 24mm 3.5, 90mm 2.8

(2) 70 - 200mm 2.8

Macro: 50 mm 2.5, 100mm 2.8,

85mm 1.2

Additional Equipment/Amenities: (3) Portable studio lighting kits for professional On Location Studio set ups

Fully Equipped, 1000 Sq Ft Studio

Battery Pack - for power in remote locations

Commercial Product Rigging Equipment for catalog shoots

(10+) Pocket Wizards for untethered strobe shooting

In House Production staff

Orange Photography Services include, but are not limited to: Event:


Award Ceremonies, Incentive Programs, Corporate Holiday, Society, Galas, Milestones, Graduations, Commencements, Conferences

Custom Look and Feel or match existing brand, Full Service, On Location studio set ups, including professional studio lighting, Make up /Stylist options


Creative Portraiture:

Brand Extension and Awareness, Event Design Set Up, Promotional.PR coverage, Design Industry Specialities, Press and Publicity, 24 hour delivery options

Award Portraits, Editorial Portraiture, Recognition Ceremonies, Annual Reports, Book Covers, Intranet Profiles, Marcom



Product/Catalog, Custom Stock, Fashion, Fitness, Magazine, Advertising Campaigns

Open Air Photo Booth with unlimited 4x6 prints, smashBooth with Full Service On Location studio set up including professional studio lighting,

Photo Station:

Event Management:

Step and Repeat, Full Service On Location Studio Set-up including professional studio lighting, Custom Backdrop Options, Customizable props, and design integration

Full Service support staff, reliable production workflow, integrated design industry partnerships, nationwide network of affiliate photographers

Additional Options: ●


High Resolution Downloads

On-Site Services, including printing and proofing

Branding and Full Service graphic design capabilities

Real-Time Projection

Full-Service Product Fulfillment

Asset Archival, 4 years of image protection

24 hour turnaround by in house production staff


Meet the Team: Rebecca Hinsdale | Main Contact/Account Manager Rebecca is a customer service master, with over 15 years of experience in pleasing both clients and employers. She comes to Orange photography with extensive knowledge of photography, both behind the lens and behind the scenes, demonstrating through knowledge in technical lab fulfillment, file preparation, color correction and printing protocols. She is also extremely detail-oriented and works comfortably in a fast-paced, high-expectations work environment. p: 888.892.9574 x708 m: 269.267.4982

Jack Huynh | Lead Photographer/Cofounder Jack is the visionary and technical guru behind Orange's success as a full service agency. With a degree in Economics from UC Berkeley and past experience as Technical Lead for brands such as GM and Levi's, he is highly versatile as both a photographer and leader. Jack's considerable background enables him to set the standards for all of Orange's disciplines. It has also prepared him to run a business for 10 years while playing the Lead role on large projects with clients such as Bank of America, and Genentech.

Gene X Hwang | Lead photographer/Cofounder Recognized as a premier event photographer known for his unique style and talent for capturing events, Gene is one of the most sought after photographers in San Francisco. He has shot over 2000 events and has been the trusted portrait photographer for the City and County of San Francisco's Mayor's office. Gene has been entrusted by CEOs, mayors, celebrities and other international figures for his adaptive style. His expertise and endless energy provide an invaluable life-force for Orange Photography to thrive upon.


Relevant Experience:

Comprehensive Coverage: After establishing our quality and creative consistency in sponsoring MPI’s Northern California Chapter events for the past 5 years, we were approached to capture MPI’s World Education Conference. We recently delivered all elements for this international, four-day educational event jam-packed with knowledge sessions, keynote speakers, elaborate receptions and company sponsorships. Totalling over 68 hours of comprehensive photography coverage, each element was carefully organized and scheduled by Orange Photography’s on-site digital technician, who also edited 1000’s of assets on-site, made available immediately for MPI’s on-site meeting publication, One+. We were able to provide a continuous stream of imagery for One+ editors to download to meet tight press deadlines each day utilizing the latest in image asset software, as well as instantaneous wireless transmission of images to our on-site editor. Budget: Service: Comprehensive Conference Coverage with on-site editing and 3 hour $20,000 asset turnaround Project: MPI’s World Education Conference 2011 Client: Meeting Professionals International

See full gallery here:

Professional Representation: We called upon our established nation-wide network of associate photographers when asked to capture Bank of America’s nine-city incentive and awards programs. Quality and creative consistency were crucial when delivering a seamless representation of the variety of program elements including awards ceremonies and intimate team-building activities. These events included same-day turnaround of event images and onsite printing. In the end, we were able to produce an event portfolio book and slideshow representing a cohesive depiction of our coordinated national effort. Budget: Service: Multi-state Coverage and Event Portfolio Design $100K+ Project: Annual Sales Incentive Program & Awards Events Client: Bank of America See full gallery here:

Seamless Integration: Part of Orange Photography's overall mission includes making a positive impact within our community. We're proud to have been brought in by Novartis Diagnostics for the past 2 years to coordinate photography assets and produce a fast-paced multi-media video across the 19 different Bay Area locations. Our experienced pre-planning team of account managers and lead photographers ensured seamless integration with 2 of our staff photographers, 4 digital technicians and 1 video editor. All elements came together to creatively capture one-of-a-kind moments, print 85 - 8x10 onsite prints for a photo contest and deliver a highlight video presentation illustrating Novartis’ community goodwill all in a single day. Budget: Service: Coordinated Digital Asset Collection, Photo and Video Production $7000 Project: People for People - Community Partnership Day 2011 Client: Novartis Diagnostics See full gallery here:

Multi-Faceted Coverage: Offering the most comprehensive coverage available, Orange’s expertise also includes seamless photo and video coverage with unmatched quality and service. Tasked with offering complete video and photography coverage for the Berkeley Research Group’s Launch Party, Orange delivered a variety of event images showcasing the design and atmosphere of the event, as well as complete video coverage, both delivered with Orange’s attention to detail and style. Budget: Service: Coordinated Digital Asset Collection, Photo and Video Production $3000 Project: Berkeley Research Group Launch Party Client: Berkeley Research Group See full photo gallery here: See video of this event:

Additional video sample resources:

SECTION 4.1 Experiential Options: First, here is a sample gallery with booth/station elements in action. The captions reveal which element you are viewing:

Photo Booth:

This element consists of a free-standing, all inclusive user operated unit, complete with an on-site technician, lighting and camera functionality. Advantages of the photo both is that you get unlimited prints (takes 4 pictures per use) for the duration of your event, plus free branding on the images and web gallery delivery. It is user operated, with guests simply starting the booth with the press of a button, with the choice of black and white images or color images. Samples of a individual finished photo booth images Full Event with standard delivery, includng gallery delivery of photo booth image strips per use, along with individual images.

Photo Station:

This element is more elaborate that the photo booth. Set up consists of a fully portable studio set up, complete with professional lighting, backdrop and 1 photographer, who will be photographing each user as they enter the station. The photo station as a wider range of options, including a green screen option and alternative delivery options, like on-site printing or digital download. Samples of finished Green Screen images for different events Full event with 4 green screen backrop options. This event was for a video game company designed to allow users to be inside the games they created. Another full event with standard photo station. It was at a winery so no backdrop was used, but rather the station was staged by the client with winery items.


This element is a hybrid of the photo booth and photo stations, taking the best of each of those elements and combining them into one! With the smash booth you get a the full portable studio set up with professional lighting, but function of the booth is still user operated, with unlimited prints for the duration of coverage. Printing is similar to photo booth, but includes add on green screen option: Full event with Candids, and Smashbooth set up, complete with elaborate "sideways set" for booth.

APPENDIX A. References B. Testimonials C. Client Shortlist


References: Jody Brandes, CMP Sr. Meeting Partner, LUCENTIS Genentech, Inc. 1 DNA Way So. San Francisco, CA 94080 P: 650.225.7205 Selection of Previous Events: June 2010: Group Shoot near GG Bridge: April 2011: Multi-Day Meetings/Seminar: Chad Ammon Director, Global Meetings & Events Results Delivered, LLC Immediate Past President - MPI Northern California Chapter P: 415.706.4005 Selection of Previous Events: August 2010:Multi-Day Team Building/Meetings in Monterey: January 2011: ACE Awards Photo station: Future event: July 2011: Team Building Meeting in Sonoma Stacey Thornberry Senior Meeting and Event Coordinator SmartMeetings, Bright Business Media, LLC 475 Gate 5 Road, Suite 235 Sausalito, CA 94965 P: 415.339.9355 Selection of Previous Event: April 2011: Multi-Day Meeting/Conference in Laguna Nigel

* Other references available upon request.



"I was quite happy when I realized how easy it was to book, relay information, and pay Orange Photography online! I didn't have to wait for any call backs and I knew that my photographer would be first class. Gene was as professional as could be and the photos were quite impressive. She was really able to capture the essence of the event! I'm looking forward to working with Orange Photography again soon!" - Jenna Bent | Special Events Manager, University of San Francisco

“Hi Kevin, please let Myleen know that her photography work is outstanding. She really did a great job with staging, positioning and her focus on setting the scene and flow of the evening for the dinner. Also, our Business meeting photos was more proof of her understanding the necessity to get good staged photos in addition to candids that kind of tell a story and you feel as if you were actually at the event. Looking forward to working with you in the future. Thanks much." - Patricia Allen | Administrative Assistant/Meeting Coordinator, Senior Lawyers Division, American Bar Association

"We REALLY enjoyed having you guys at our holiday party - it was the most talked-about activity by far. Thanks again :)" - Anna Wolf | iShares Sales Strategy, BlackRock

"Absolutely Amazing, Stunning, Magnificent, Story Telling- Oriented photos. I am absolutely amazed at how you all not only captured the speakers and attendees, but the conference elements – badges, florals, gift bags, food, gobos, staging, staff, etc. Wow…Thank you so very much for making this conference photographically sexy and luscious – words that the CMO used often during the preparation for this conference." - Bridget B. Sullivan | Event Producer for Webtrends


Client Shortlist:

Orange is a well- established studio that has years of experience in the event/hospitality industry and has worked with the following clients: ■Apple ■AT&T Park ■Bank of America ■Carnegie Mellon University ■Cathay Pacific Airways ■Classic Party Rentals ■Conde Nast Publications ■Deloitte Services LP ■Facebook ■Fine Arts Museums of San Francisco ■Google ■Hartmann Industries ■InVision Communications ■Kaiser Permanente ■Key Events | USA Hosts ■Levi Strauss & Co. ■Macy's ■Microsoft ■Nordstrom ■Novartis Vaccines & Diagnostics ■Oracle ■Paula LeDuc Fine Catering ■San Francisco Convention & Visitors Bureau ■SFMOMA ■Silver Oak Cellars ■Kuoni/TBA Global ■The David and Lucile Packard Foundation ■Thomas Weisel Partners LLC ■Wells Fargo

Basic Orange Promo Pience  

A basic collection of studio info, relevant experience and capabilities

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