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BULLS PLACE MAKING FRAMEWORK FEBRUARY 2014 v1


CONTENTS

1. INTRODUCTION 3 2. CONTEXT 4 3. OBSERVATIONS 5 4.

STRATEGIES & TACTICS

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5.

PLACE MAKING FRAMEWORK

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Anchors for the traveller experience

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Create a civic heart 10

Create an exemplary pedestrian experience 11

Differentiate town centre quarters

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Slower, safer traffic management

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6. INSPIRATION 14

© Creative Communities International Pty Ltd PO Box 442 Ashgrove Q 4060, Australia Creative Communities has prepared this report in good faith, on the basis of information available at the date of publication, without any independent verification. You must not rely on the information in this report as an alternative to advice from the relevant professionals at your Local Authority. Creative Communities will not be liable for any loss, damage, cost or expense incurred or arising by reason of any person using or relying on information in this publication.

CLIENT: Rangitikei District Council Version 1: 18/2/2014

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1. INTRODUCTION Creative Communities International (CCI) has been engaged by Rangitikei District Council to produce a Town Centre Plan for Bulls. The purpose of the Town Centre Plan is to guide decisions the Council has to make about co-location of the Library, Tourist Information Centre, and Bus Terminal. The first step in developing the Town Centre Plan is to establish a Place Making Framework. The Place Making Framework focuses on how the town will best work as a “people place” for both locals and visitors. This is especially important for Bulls because the local economy is highly reliant on attracting visitors and getting passing traffic to stop.

Time-line • Work Plan • Six co-location options • Co-Location Evaluation Criteria D1

• Community Engagement Strategy

• Town Centre Strategies

• Co-location options scenarios

• Place Making Framework

• Evaluation of options

D2

D3

• Summary of outcomes from public engagement

• Reduce number of options for public engagement

• Choose scenario for Town Plan D6

D4

DRAFT TOWN PLAN D7 Council processes for adoption

Once the Place Making Framework is established, CCI will test which co-location options enhance the framework the best.

D5

PUBLIC ENGAGEMENT WEEK 1

The Steering Group - as a representative sample of the broader community views- gives their feedback on this stage of the process.

This document is Deliverable 3 on the adjoining timeline.

PUBLIC LAUNCH PROTOTYPING

WEEK 2

WEEK 3

WEEK 4

FESTIVAL OF POSSIBILITIES

A critical decision point. A meeting between the Steering Group and the Council facilitated by Creative Communities. Engagement of the broadest cross section of the community – including children, youth, senior citizens and travellers – in re-imagining the future of Bulls. D1

Deliverable number. (See Work Plan Timetable Paper 1.)

Creative Communities has conducted a detailed audit of the town centre. BULLS – PLACE MAKING FRAMEWORK

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2. CONTEXT

destinations & features

Taupo – 2.5hrs. New Plymouth – 2.5hrs. Turangi – 2 hrs.

Napier Hastings – 2.5 hrs.

“Rangitikei, it roars, it whispers, it beckons - this river that defines North Island back country. Feel its power, experience the enchantment... Nestled in the south of the Rangitikei, Bulls is the gateway to the District.”

Taihape – 55 min. 1 HOUR DRIVE

Wanganui – 35 min.

rangitikei.com

BULLS Foxton – 25 min.

Sanson – 5 min.

2 HOUR DRIVE

Palmerston North – 20 min. Levin – 40 min.

Otaki – 55 min.

Bulls has some catching up to do if it is to become a traveller destination, especially in light of the offering in other towns on State Highway One. BULLS – PLACE MAKING FRAMEWORK

Paraparaumu – 1.25 hrs.

Wellington – 2 hrs. Source: Google Maps

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3. OBSERVATIONS THE GATEWAY

THE JOKE Bulls is the gateway to the district. However, the Bulls Information Centre is dwarfed by an industrial-style bus shelter and is not up to standard inside. It does not provide a warm welcome to Bulls and the District.

Bulls has tried to make a point-ofdifference by creating a series of jokes around its name. However, the joke could backfire if the substance does not match the joke. You cannot claim to be a “Town Like No Udder” unless you are a town like no other.

The entire town centre should be viewed as a canvas to promote the uniqueness of Rangitkei – for example putting pictures of the river and back country on the sides of the planters.

THE DESTINATION SHOPS Bulls has had substantial investment in destination shops that rely on the visitor for their survival. However, the quality of the public space does not reflect or support the quality of these businesses. In addition, these destination shops are currently spread too thin, and need to work together in creating a total experience for visitors – or rather a series of experiences as people move from one “quarter” to another.

BULLS – PLACE MAKING FRAMEWORK

To create some substance, Bulls needs to focus on creating a series of unique experiences for travellers.

THE TRAFFIC & PARKING Traffic is going too fast for motorists to take in what Bulls has to offer. Even if the driver sees something of interest, there is no obvious place to park – so they drive on. Speeds need to be slowed and parking options made much more obvious. In addition, the town has psychologically retreated from the highway. The entire street must be embraced as an important part of the town centre.

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4. STRATEGIES & TACTICS 1. ANCHORS FOR THE TRAVELLER EXPERIENCE

2. CREATE A CIVIC HEART

Travellers are the backbone of the Bulls’ economy. The number of travellers stopping in Bulls, and the amount of money they leave in the local economy, will be directly proportionate to the quality of the experiences on offer. Anchors give the traveller a reason to stop.

Currently Bulls lacks a space that acts as the civic heart of the town – a space that reflects the personality and character of the town. The more soul there is in this place (and the entire town centre), the more attractive Bulls becomes as a place to stop or visit.

Travellers who stay in their car do not contribute to the Bulls economy. The further visitors (and locals) walk, the more they are likely to contribute to the economy and to the feeling of vitality in the town centre. If people stay twice as long in the town centre, there will be twice as many people. People attract people.

TACTICS

TACTICS

TACTICS

• Provide toilets with a point of difference.

• Use the co-location of Library and Information Centre to create a civic heart.

• Connect destinations (including parking) with safe road crossings and laneway-connections.

• Ensure that this space reflects the character and personality of Bulls as a vibrant country town.

• Improve the overall quality of the pedestrian environment - e.g. footpath quality, shade, greenery.

• Create one primary “civic heart” space and a number of secondary spaces - with the community involved in the design and creation of these spaces.

• Create “linger nodes” that encourage people to relax, play and socialise.

• Visitor information. • Space to stretch the legs and for children to let off steam. • Activate core retail so it is more enticing. • Create landmarks and photo opportunities.

BULLS – PLACE MAKING FRAMEWORK

3. CREATE AN EXEMPLARY PEDESTRIAN EXPERIENCE

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4. DIFFERENTIATE TOWN CENTRE “QUARTERS”

5. SLOWER, SAFER TRAFFIC MANAGEMENT

A strong identity for each of the “quarters” in a town centre make a town more legible, which makes it easier for visitors to find products and services. People should be able to read the dominant functions of each area, and feel immersed in a particular kind of experience.

While Bulls is reliant on passing traffic, that traffic can seriously erode the ambience of the town, reducing the attractiveness of Bulls as a place to stop. Increasing the overall vitality of the town will help to slow traffic.

TACTICS

TACTICS

• Understand the key functions of the various “quarters”.

• Create thresholds to signal to drivers that they have entered a special place.

• Provide infrastructure that support these functions. • Provide clear way-finding.

• Encourage through traffic to use Criterion Street. • Increase convenient parking and make it visible with more effective signage.

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5. PLACE MAKING FRAMEWORK

PLACE MAKING FRAMEWORK

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1. ANCHORS FOR THE TRAVELLER EXPERIENCE

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2. CREATE A CIVIC HEART

COMMUNITY ENGAGEMENT & PROTOTYPING

3. CREATE AN EXEMPLARY PEDESTRIAN EXPERIENCE

4. DIFFERENTIATE TOWN CENTRE ‘QUARTERS’

DRAFT TOWN CENTRE PLAN ? ? ?

5. SLOWER, SAFER TRAFFIC MANAGEMENT

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1. ANCHORS FOR THE TRAVELLER EXPERIENCE TACTICS • Provide toilets with a point of difference.

VISITOR AMENITY

• Visitor information. PHOTO OPPORTUNITY

• Space to stretch the legs and for children to let off steam. • Activate core retail so it is more enticing. • Create landmarks and photo opportunities.

PHOTO OPPORTUNITY

VISITOR INFO, AMENITIES, PHOTO OPPORTUNITY

VISITOR AMENITY

CORE RETAIL AREA

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2. CREATE A CIVIC HEART TACTICS

COLOCATION OPTION 6 TOY LIBRARY SITE

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• Use the co-location of Library and Information Centre to create a civic heart. • Ensure that this space reflects the character and personality of Bulls as a vibrant country town.

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• Create one primary “civic heart” space and a number of secondary spaces - with the community involved in the design and creation of these spaces.

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COLOCATION OPTION 5 EXISTING LIBRARY SITE

COLOCATION OPTION 4 TOWN HALL SITE

COLOCATION OPTION 3 THE CRITERION HOTEL SITE COLOCATION OPTION 2 EXISTING BUS DEPOT SITE

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COLOCATION OPTION 1 WALLACE DEVELOPMENT SITE

PUBLIC SPACES FOR CO-CREATION POTENTIAL CIVIC HEART SPACE ASSOCIATED WITH COLOCATION OPTION

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3. EXEMPLARY PEDESTRIAN EXPERIENCE TACTICS • Connect destinations (including parking) with safe road crossings and laneway-connections. • Improve the overall quality of the pedestrian environment - e.g. footpath quality, shade, greenery. • Create “linger nodes” that encourage people to relax, play and socialise.

PEDESTRIAN LANE SECONDARY PEDESTRIAN LINK POTENTIAL LINGER NODE POTENTIAL CROSSING POINT

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4. DIFFERENTIATE TOWN CENTRE ‘QUARTERS’ TACTICS • Understand the key functions of the various “quarters”.

FRINGE RETAIL

• Provide infrastructure that support these functions. • Provide clear way-finding.

SERVICES & RETAIL

CORE RETAIL & ANTIQUES

CORE RETAIL & FOOD AND BEVERAGE

FRINGE RETAIL

VEHICLE ORIENTED RETAIL AREA

WAYFINDING

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5. SLOWER, SAFER TRAFFIC MANAGEMENT TRANSITION TO SLOWER SPEED AREA (APROX. 30KM/HR)

TACTICS

TRANSITION TO SLOWER SPEED AREA (APROX. 30KM/HR)

• Create thresholds to signal to drivers that they have entered a special place. • Encourage through traffic to use Criterion Street.

OFF-STREET PARKING

• Increase convenient parking and make it visible with more effective signage.

CRITERION STREET TRAFFIC ROUTE OFF-STREET PARKING MAJOR INTERSECTION

INCREASED AMOUNT OF ON-STREET PARKING OFF-STREET PARKING

OFF-STREET PARKING

TRANSITION TO SLOWER SPEED AREA (APROX. ~30KM/HR)

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6. INSPIRATION The opportunity

Bulls has a range of underutilised spaces that could be easily transformed into great public spaces... much of it done at very little expense, as some of the examples opposite show.

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Bulls tcp working paper 3 v2 (1)