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Press Kit 2013

Media contact: Rebecca Marin 956.545.5224 smufashionweek@gmail.com


MEDIA CONTACT: Rebecca Marin Co-Executive Director/Public Relations Director smufashionweek@gmail.com 956.545.5224 FACT SHEET

SMU FASHION WEEK : APRIL 1 – APRIL 5 •Monday, April 1 – Genesis Women’s Shelter Donation Drive and KickOff Party. Donation drop-off inside SMU Meadows School of the Arts’ Owen Fine Arts Center lobby from 9 a.m. to 4 p.m. The non-profit accepts gently used clothing, accessories, electronics, unopened cosmetics, and books. Kick-off party, 6 p.m., at the Angelika Film Center at Mockingbird Station. Hosted by Lisa Petty of DFW Style Daily and Wallflower model Adam George. The event features music, food and drinks from Urban Taco, a pop-up shop from Movida Boutique and Urban Outfitters, a trend presentation by fashion and lifestyle blogger Rebecca Marín of www.rebeccamarin.com, manicures and pedicures by Castle Nails, gift bags, and a free screening of The September Issue outside on the mezzanine at 8:00 p.m. •Tuesday, April 2 – Fashion, Technology, and Entrepreneurship Panel at 6:30 p.m. in the Ernst & Young Gallery in Cox School of Business. Panelists include Amber Venz, president of rewardStyle, and Baxter Box, CEO of rewardStyle, co-founders of the blog monetization company. Moderated by Journalism Professor Jake Batsell. •  Wednesday April 3 – Working for a Brand Panel at 6:30 p.m. in the Ernst & Young Gallery in Cox School of Business. Panelists include Mollie Spicer, Neiman Marcus buyer; Alison Volk, founder of Volk PR; Heather McNeil, owner and founder of Finley Shirts; and Prashi Shah, designer for Prashe. Moderated by Texas Monthly Style Editor Kristie Ramirez. •Thursday, April 4 – SMU Fashion Week Keynote Address by Myra Walker at 6:30 p.m. in the Meadows Museum’s Bob and Jean Smith Auditorium. Balenciaga and His Legacy Curator and Texas Fashion Collection Director Myra Walker will present her keynote address. -more-


•Friday, April 5 – SMU Retail Club Annual Spring Fashion Show at 5:00 p.m. on the median of Bishop Blvd. SMU Fashion Week will close with SMU Retail Club’s Annual Spring Fashion Show. Guests will enjoy summer looks from Tootsies, gift bags, and music by DJ Jordan Bell. ###                                                                              


FOR IMMEDIATE RELEASE March 20, 2013

Contact: Rebecca Marín 956.545.5224 smufashionweek@gmail.com

2ND ANNUAL SMU FASHION WEEK BEGINS APRIL 1 DALLAS–The second annual SMU Fashion Week, a five-day event promoting education within the fashion industry, will run from April 1 through April 5. In collaboration with SMU’s Meadows School of the Arts, Fashion Media minor, and the SMU Retail Club, this weeklong celebration features panelists comprised of industry professionals, and a student-produced fashion show by the SMU Retail Club. SMU Fashion Week, a student-led nonprofit, provides students with diverse career exposure. "We have so many students on this campus with an interest in the art and commerce of fashion," says Camille Kraeplin, director of SMU's Fashion Media minor. "This year's program highlights topics ranging from fashion history and the role of fashion in culture to the intersection of fashion and technology. I think it will be a fascinating week and a great complement to our Fashion Media program." Fashion Week begins with a donation drive hosted by Genesis Women’s Shelter inside SMU’s Owen Fine Arts Center lobby from 9 a.m. to 4 p.m. All are welcome to drop off their gently used items such as clothing, accessories, toys, electronics, unopened cosmetics, and books. At 6 p.m., SMU Fashion Week will host its 2013 kick-off party at the Angelika Film Center at Mockingbird Station. Guests can enjoy music, food, drinks, a popup shop, trend presentation, manicures and pedicures, and a free screening of The September Issue outside on the mezzanine at 8:00 p.m. SMU Fashion Week will host a Fashion, Technology, and Entrepreneurship panel in the Ernst & Young Gallery in the Cox School of Business at 6:30 p.m. Tuesday, April 2. The panel will include power couple Amber Venz, president of rewardStyle, and Baxter Box, CEO of rewardStyle, co-founders of the blog monetization company and will be moderated by SMU Journalism Professor Jake Batsell. Guests can learn about the new industry of fashion blogging, the technology surrounding it and its impact on the fashion industry. SMU Fashion Week will host a Working for a Brand panel in the Ernst & Young Gallery in Cox School of Business at 6:30 p.m. Wednesday, April 3. Panelists -more-


include Mollie Spicer, Neiman Marcus buyer; Alison Volk, founder of Volk PR; Heather McNeil, owner and founder of Finley Shirts; and Prashi Shah, designer for Prashe. The panel will be moderated by Texas Monthly Style Editor Kristie Ramirez. On Thursday, April 4, Balenciaga and His Legacy Curator and Texas Fashion Collection Director Myra Walker, will present the SMU Fashion Week keynote address on the role of a curator in fashion history in the Meadows Museum’s Bob and Jean Smith Auditorium at 6:30 p.m. On Friday, April 5, at 5:00 p.m., SMU Fashion Week will close with SMU Retail Club’s annual spring fashion show, featuring summer looks from Tootsies, gift bags, and music by DJ Jordan Bell. The sunset fashion show will be held on the median of Bishop Blvd on SMU’s beautifully landscaped campus. All events are free and open to the public. For more information, please contact Rebecca Marín at smufashionweek@gmail.com. ###                                                


FOR IMMEDIATE RELEASE March 18, 2013

Contact: Rebecca Marín 956.545.5224 smufashionweek@gmail.com

SMU FASHION WEEK TO HOST KICK-OFF PARTY AT ANGELIKA FILM CENTER DALLAS–The second annual SMU Fashion Week, a five-day event promoting education within the fashion industry, will host its 2013 kick-off party at the Angelika Film Center at Mockingbird Station at 6 p.m. Monday, April 1. In collaboration with SMU’s Meadows School of the Arts, Fashion Media minor, and SMU Retail Club, this weeklong celebration features panels of industry professionals and a student-produced fashion show by the SMU Retail Club. Led by a student executive team, the non-profit’s goal is to provide students with diverse career exposure. “The kick-off party serves to join SMU with its Dallas community in celebrating the start of the exciting week ahead.” said SMU Fashion Week Event Coordinator Daniella Lopez. Guests at the stylish soirée hosted by Lisa Petty of DFW Style Daily and Wallflower Management model Adam George, can enjoy music by DJ Jordan Bell, food and drinks from Urban Taco, a pop-up shop from Movida Boutique and Urban Outfitters, a presentation of sponsors by Co-Executive Director Julia Eggleston, a trend presentation by fashion and lifestyle blogger and Co-Executive Director Rebecca Marín of www.rebeccamarin.com, manicures and pedicures by Castle Nails, gift bags, and a free screening of The September Issue outside on the mezzanine at 8:00 p.m. SMU Fashion Week chose to partner with the Angelika Film Center, a dynamic and sophisticated theater that plays an impressive and diverse mix of independent films and shares with SMU Fashion Week a passion for supporting young, upcoming talent. To RSVP to the kick-off party, please visit www.sfwkickoffparty.eventbrite.com. This is a free event. For more information, please contact Rebecca Marín at smufashionweek@gmail.com

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FOR IMMEDIATE RELEASE March 18, 2013

Contact: Rebecca Marín 956.545.5224 smufashionweek@gmail.com

SMU FASHION WEEK TO HOST FASHION, TECHNOLOGY, AND ENTREPRENEURSHIP PANEL WITH REWARDSTYLE DALLAS–The second annual SMU Fashion Week, a five-day event promoting education within the fashion industry, will host a Fashion, Technology, and Entrepreneurship panel in the Ernst & Young Gallery in Cox School of Business at 6:30 p.m. Tuesday, April 2. In collaboration with the SMU Meadows School of the Arts, Fashion Media minor, and SMU Retail Club, this weeklong celebration features panels of industry professionals and a student-produced fashion show by the SMU Retail Club. Led by a student executive team, the non-profit’s goal is to provide students with diverse career exposure. “SMU’s fashion-conscious community will benefit from the Fashion, Technology, and Entrepreneurship panel because they’re eager to stay on top of the ever-changing industry,” said SMU Fashion Week Social Media Director Kelsey Reynolds, “This panel of professionals will give great insight into the new relationship between fashion and technology.” The Fashion, Technology, and Entrepreneurship panel will include power couple Amber Venz, president of rewardStyle, and Baxter Box, CEO of rewardStyle, cofounders of the blog monetization company. Guests can expect to learn about the new industry of fashion blogging as well as the technology surrounding it and their effects on the fashion industry. To RSVP to the Fashion, Technology, and Entrepreneurship panel, please visit www.sfwfashiontechpanel.eventbrite.com. This is a free event. For more information, please contact Rebecca Marín at smufashionweek@gmail.com.

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FOR IMMEDIATE RELEASE March 27, 2013

Contact: Rebecca Marín 956.545.5224 smufashionweek@gmail.com

SMU FASHION WEEK TO HOST WORKING WITH A BRAND PANEL DALLAS–The second annual SMU Fashion Week, a five-day event promoting education within the fashion industry, will host a Working with a Brand panel in the Ernst & Young Gallery in Cox School of Business at 6:30 p.m. Wednesday, April 2. In collaboration with the SMU Meadows School of the Arts, Fashion Media minor, and SMU Retail Club, this weeklong celebration features panels of industry professionals and a student-produced fashion show by the SMU Retail Club. Led by a student executive team, the non-profit’s goal is to provide students with diverse career exposure. The Working with a Brand panel will include Stacy Hicks, Neiman Marcus buyer; Alison Volk, founder of Volk PR; Heather McNeil, owner and founder of Finley Shirts; and Prashi Shah, designer for Prashe. The panel will be moderated by Texas Monthly Style Editor Kristie Ramirez. Guests can expect to learn the process of creating a brand and also tailoring your work to fit the brand. To RSVP to the Working with a Brand panel, please visit www.sfwbrandpanel.eventbrite.com. This is a free event. For more information, please contact Rebecca Marín at smufashionweek@gmail.com.

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FOR IMMEDIATE RELEASE March, 18, 2013

Contact: Rebecca Marín 956.545.5224 smufashionweek@gmail.com

SMU FASHION WEEK CELEBRATES ART OF FASHION: KEYNOTE SPEAKER MYRA WALKER PRESENTS CURATOR’S ROLE IN FASHION HISTORY DALLAS–The second annual SMU Fashion Week, a five-day event promoting education within the fashion industry, will celebrate the art of fashion with keynote speaker and Balenciaga exhibit curator, Myra Walker in the Meadows Museum’s Bob and Jean Smith Auditorium at 6:30 p.m. Thursday, April 4. In collaboration with SMU’s Meadows School of the Arts, Fashion Media minor, and SMU Retail Club, this weeklong celebration features panels of industry professionals and a student-produced fashion show by the SMU Retail Club. Led by a student executive team, the non-profit’s goal is to provide students with diverse career exposure. “Anyone fascinated by fashion history and the process of designing shows will be enthralled,” said SMU Fashion Week’s Co-Executive Director Julia Eggleston, “This is a chance for SMU students to not only see behind-the-scenes, but learn about organizations and resources they could participate in.” Myra Walker, curator and director of the Texas Fashion Collection at the University of North Texas, will present the SMU Fashion Week keynote address on the role of a curator in fashion history. Walker, author of the 2006 book Balenciaga and His Legacy, guest curated the 2007 Balenciaga exhibition at SMU’s Meadows Museum, where she will return for the keynote address. To RSVP to the SMU Fashion Week keynote lecture featuring Myra Walker, please visit www.sfwmyrawalker.eventbrite.com. This is a free event. For more information, contact Rebecca Marín at smufashionweek@gmail.com

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FOR IMMEDIATE RELEASE March 18, 2013

Contact: Rebecca Marín 956.545.5224 smufashionweek@gmail.com

SMU RETAIL CLUB TO HOST ANNUAL SPRING FASHION SHOW DURING SMU FASHION WEEK DALLAS–The second annual SMU Fashion Week, a five-day event promoting education within the fashion industry, will close the week with SMU Retail Club’s annual spring fashion show outside on the median of Bishop Boulevard on Friday, April 5, at 5:00 p.m. In collaboration with SMU’s Meadows School of the Arts, Fashion Media minor, and SMU Retail Club, this weeklong celebration features panels of industry professionals and a student-produced fashion show by the SMU Retail Club. Led by a student executive team, the non-profit’s goal is to provide students with diverse career exposure. The Cox School of Business Retail Club of Southern Methodist University has been educating and inspiring those who are interested in becoming a part of and succeeding in the fashion industry since its start in 2001. “SMU Fashion Week strives to do in a week what SMU Retail Club does once a month,” said SMU Retail Club President Elyse Marriott, “the two organizations are similar, but SMU Retail Club focuses more on SMU students and gaining knowledge to land fashion internships, while SMU Fashion Week focuses on the fashion industry as a whole and targets the Dallas community.” Sharing a foundation in promoting education within the fashion industry, SMU Fashion Week and SMU Retail Club have come together to build the support of the community. After a week of learning how to become part of the fashion industry and to succeed, the SMU Retail Club Annual Spring Fashion Show will help you to dress the part. The SMU Retail Club is working with Tootsies to showcase the perfect summer looks. Guests will enjoy the fashion show outdoors just before sundown, summer looks from Tootsies, gift bags, and music by DJ Jordan Bell beginning at 5:00 p.m. To RSVP to the fashion show, please visit www.sfwretailclubfashionshow.eventbrite.com. This is a free event. For more information, contact Rebecca Marín at smufashionweek@gmail.com.

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SMU Fashion Week Press Kit 2013