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Chloe Malle Vogue Magazine 4 Times Square New York, NY 10036 Dear Ms. Malle, You will find enclosed press information regarding the luxury womenswear line, Marchesa, and The New York City Ballet’s new partnership with The Andy Warhol Foundation for the Visual Arts. The New York City Ballet will reveal Marchesa-designed costumes for the August production of A Mid-Summer Night’s Dream during a special dinner gala inside the Lincoln Center for the Performing Arts on Wednesday, May 30, at 7:30 p.m. A portion of the gala and performance tickets will support The Andy Warhol Foundation for the Visual Arts. Vogue’s readers know of the Marchesa brand as a red-carpet favorite and the art of the ballet as something as a sophisticated art and as dress inspiration. The Andy Warhol Foundation for the Visual Arts includes clothing design, accessory design, home design, and artwork, which all serve as talents and interests of the Vogue reader. Attached to this letter is a full press release of the event, organization partnership, Sofia Coppola partnership, fact sheet and backgrounder. Feel free to contact me at the information below should you need additional information. Thank you, Rebecca Marin R Public Relations Rebecca@rpr.com (956) 545-5224


FOR IMMEDIATE RELEASE February 27, 2012

Contact: Rebecca Marin 956-545-5224 rebecca@rpr.com

THE NYC BALLET REVEALS MARCHESA-DESIGNED COSTUMES AT DINNER GALA NEW YORK CITY, NY –Georgina Chapman and Keren Craig, designers of the luxury womenswear line, Marchesa, will design costumes for The New York City Ballet’s August production of A Mid-Summer Night’s Dream, benefitting The Andy Warhol Foundation for the Visual Arts. A special dinner gala revealing the costumes will be held inside the Lincoln Center for the Performing Arts on Wednesday, May 30, at 7:30 p.m. A high-end womenswear line fusing elaborate detail and timeless glamour, Marchesa’s designs match Shakespeare’s whimsical vision for the play perfectly. Designing for The New York City Ballet production has even inspired the line’s upcoming Fall 2012 runway collection. “The design process was very inspiring in different ways,” said designer Keren Craig, “and when we began exploring for different textures and design elements, we not only envisioned pieces for the performance, but also for the Marchesa fall line.” Supporters of enhancing young, artistic talent, Marchesa and The New York City Ballet chose to partner with The Andy Warhol Foundation for the Visual Arts, a nonprofit that offers grants to those wishing to create, present or document contemporary visual art. Tickets will sell for $50 with a portion of the proceeds benefitting the organization. For more information, contact Rebecca Marin at the information below.

Rebecca Marin ♦ rebecca@rpr.com ♦ (956) 545-5224 ♦ www.rpr.com ###


Contact: Rebecca Marin 956-545-5224 rebecca@rpr.com

FOR IMMEDIATE RELEASE February 27, 2012

SOFIA COPPOLA TO DIRECT SHORT FILM PROMOTING THE NEW YORK CITY BALLET’S A MID-SUMMER NIGHT’S DREAM NEW YORK CITY – Academy Award-winning director, Sofia Coppola, will direct a 3-minute short film serving as a “sneak peak” of The New York City Ballet’s August-production of Shakespeare’s A Mid-Summer Night’s Dream with costumes designed by luxury womenswear line, Marchesa. The film will showcase dancing ballerinas in Marchesa-designed costumes, soft, beautiful music and Coppola’s amazing aesthetics. “I’m so excited to truly showcase the image of not only the production, but of The New York City Ballet and of the Marchesa brand,” said director Sofia Coppola, “it’s a difficult project trying to showcase all of those images in one 3-minute short film, but an honorable one at that.” The film, along with the Marchesa-designed costumes, will debut during a special dinner gala held by The New York City Ballet in May 2013. The film will debut to the public two weeks after the gala, in June 2013. For more information, contact Rebecca Marin at rebecca@prp.com.

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Contact: Rebecca Marin 956-545-5224 rebecca@rpr.com

FOR IMMEDIATE RELEASE February 27, 2012

THE NYC BALLET AND MARCHESA TO PARTNER WITH THE ANDY WARHOL FOUNDATION NEW YORK CITY – The New York City Ballet and luxury womenswear line, Marchesa, will partner with The Andy Warhol Foundation for the Visual Arts for the August-production of Shakespeare’s A Mid-Summer Night’s Dream. In accordance with artist Andy Warhol’s will, The Andy Warhol Foundation for the Visual Arts support the advancement of visual art. The nonprofit organization offers grants to those wishing to create, present or document contemporary visual art. Georgina Chapman, one of the Marchesa designers to design costumes for the ballet production, says, “our partnership with The Andy Warhol Foundation for the Visual Arts comes from our inspiration of different forms of visual art besides clothing design. Seeing the way that different mediums of art tell a story is inspiring because that’s exactly what we do with our pieces, we tell a story.” Tickets will sell for $50 with a portion of the proceeds benefitting the organization. For more information, contact Rebecca Marin at rebecca@rpr.com.

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MEDIA CONTACT: Rebecca Marin Founder rmarin@rpr.com (956) 545-5224 FACT SHEET

THE NYC BALLET REVEALS MARCHESA-DESIGNED COSTUMES AT DINNER GALA

Dinner Gala - The dinner gala, held inside the Lincoln Center for the Performing Arts on Wednesday, May 30, at 7:30 p.m., reveals the Marchesa-designed costumes for the August production of A Mid-Summer Night’s Dream. - A red carpet entrance will display the formal attire of celebrity guests, foundation supporters, NYC Ballet associates, dancers and fashion bloggers. - Guests can enjoy a special dinner while listening to a presentation held by the President of the NYC Ballet about the Marchesa designers, the Shakespeare production and the entire production process. o Before the big reveal, a 3 minute film directed by Sofia Coppola will debut. This short film will serve as a “sneak peak” of the ballet production showcased through dancing ballerinas, soft, beautiful music, and Coppola’s amazing aesthetics. The short film will be used for promotional purposes on the websites and social media of Marchesa, The New York City Ballet, The Andy Warhol Foundation for the Visual Arts and Sofia Coppola. The film will debut to the public two weeks after the dinner gala. o A beautiful, whimsical fashion show will then begin. The show will have a slow beat to reveal the costumes, worn by the dancers themselves. Photos may be taken for press coverage. Goals -­‐ -­‐ -­‐ -­‐ -­‐

To introduce the Marchesa brand and Fall collection To showcase Marchesa-designed costumes To encourage attending the ballet performance To encourage additional support in The Andy Warhol Foundation for the Visual Arts To interest those who handle costume production for movies, who may think Georgina Chapman and Keren Craig have the artistic talent they’re wishing to achieve along with a media buzz

Giving Back - A portion of the proceeds of ticket sales from the event support The Andy Warhol Foundation for the Visual Arts as a way to convey what Marchesa represents: visual art.


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- more The Andy Warhol Foundation for the Visual Arts is a nonprofit providing grants to those wishing to create, present or document contemporary visual art. By partnering with The Andy Warhol Foundation for the Visual Arts, Marchesa’s exposure will grow within the charity’s supporters. Supporters of the charity represent the Marchesa client.

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Backgrounder When costume designer Georgina Chapman teamed up with embroidery and print designer Keren Craig in 2004 to establish a line of high-end womenswear, the results were magical. Their line, Marchesa, combines elaborate detail and timeless glamour to form wearable art that graces the runway each season. By 2006, the dynamic duo became one of the CFDA/Vogue Fashion Fund’s Top Ten Finalists. Since then, their pieces have become favorites of celebrities and fashionistas everywhere. British born Georgina and Keren met at Chelsea College of Art and Design in London. Georgina began her career as a costume designer, graduating from Wimbledon School of Art in 2001. Keren, a 2000 graduate of Brighton Art College, focused on embroidery and print design. With Georgina’s design and draping experience and Keren’s artistic textiles, the two created a business partnership and created the Marchesa brand. The line’s first collection in the Fall of 2006 shimmered with unique, architectural elegance and became the beginning of the fashion label’s immediate success. Marchesa’s sophisticated eveningwear beautifully pairs high fashion with an eclectic aesthetic. Craig and Chapman’s muse, Italian socialite Marchesa Luisa Casati, conveyed the image of young glamour in the 19th century. Casati’s evening


walks, wearing nothing but a fur coat with her diamond-adorned pet cheetahs by her side, earned her an infamous reputation for shocking society with unexpected wardrobe choices. She frequently checked into The Ritz in Paris while wearing live snakes as jewelry. Constantly surrounded by her nude servants, Marchesa Casati lived an unconventional lifestyle. Casati’s life’s mantra to “be a living work of art” serves as an inspiration for many, and the designers of the Marchesa line have successfully interpreted her progressive sensibilities through the detail and daring of their collections. Based in New York, the Marchesa collection can be found for purchase at elite department stores such as Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue in the United States, and Harrods in London. The line can also be found at the online shopping destination Net-A-Porter along with a few other exclusive boutiques in Canada, Russia, Kuwait, Dubai and Hong Kong. Chapman and Craig recently launched a diffusion collection named Notte by Marchesa, which offers a more fiscally reasonable option for those who wish to wear the Marchesa name. The standout characteristic inventive glamour and construction has earned Marchesa a reoccurring spot on red carpets everywhere. Penelope Cruz, Sienna Miller and Blake Lively are often sent Chapman and Craig’s garments fresh off the runway. The detail in each piece makes for beautiful photographs: paparazzi vie for a chance to catch their shot of Marchesa-clad celebrities during premiers and awards shows. When Sandra Bullock won the Best Actres Academy Award in 2010, she was also named the night’s Best Dressed for her stunning Marchesa gown.

Marchesa Press Kit  

Marchesa Press Kit

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