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LunaTeal Jewelry

Leslie Chatman 972-265-9389

Press Kit 2011





upscale design company, combines elegant 1

2 Jewels & a Charm

style and innovation to create the fine art of jewelry. The collection, individually handcrafted by the owner herself, Leslie Chatman, features a dazzling array of precious and semi-precious




earrings, necklaces and bracelets featuring beautiful 14k gold-filled and sleek sterling silver. Leslie creates beautiful jewelry that women can wear for all occasions – timeless 2

Fiesta Teardrops

pieces that never go out of style. Each piece of jewelry stands out as a work of art. A compilation of bold and colorful pieces, LunaTeal

carries a bohemian, whimsical,

and organic touch. Leslie offers each client customized pieces to fit their style. 3


Sunshine Kisses

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Signature Pieces:

orn and raised in North Texas, Leslie Chatman began creating jewelry at a very young age. Chatman always dreamed of a career as a jewelry designer but never thought she could make the leap. Throughout high notice; always offering the suggestion that she should go into business. Her response, “I don’t want to hate making jewelry because I took my hobby and turned it into a business.” Years after graduating college and working in corporate and non-profit, Chatman








fulfillment. She realized creating jewelry had been a constant source of enjoyment for her and that maybe now was the proper time to take the leap and do something she really loved. In the summer of 2009, on September 16th, LunaTeal Jewelry was created. Chatman considers handcrafted jewelry a fine art because of the time invested, the attention to detail and the care needed for each piece to maintain its beauty. Working diligently to insure






gemstones and metals is what gives each piece

“My desire is to create beautiful jewelry that every woman can wear for all occasions.”

created by Chatman and LunaTeal Jewelry their distinct flair and offers the wearer something they can value and treasure for a lifetime. byline

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Leslie Chatman

school and college, Chatman wore the jewelry she created and people took

LunaTeal Jewelry Trunk Show Benefitting Genesis Women’s Shelter Goals -

Giving Back -

All proceeds of the LunaTeal Jewelry trunk show support the Genesis Women’s Shelter as a way to convey what LunaTeal represents: empowering women. Genesis Women’s Shelter, a non-profit devoted to end domestic violence against women and children, helps to “raise the level of community awareness regarding the pervasiveness and effects of domestic violence.” By partnering with Genesis Women’s Shelter, LunaTeal’s exposure will grow within the charity’s supporters. Supporters of the charity represent the LunaTeal woman.

Trunk Show -

The trunk show, held at Verita’s Wine Bar Wednesday, Nov. 1, at 5:30 p.m., showcases the newest collection, Nature’s Passion. Tables filled with pieces from the Nature’s Passion collection surround the room for guests to walk by and purchase items. Guests enjoy a complimentary glass of wine while they shop. Guests can move from table to table trying on different pieces of the collection with their own personal hand held mirror as a gift to see the beauty for themselves. Le Sophistique founder/blogger Rebecca Marin will help demonstrate to guests how to style her favorite pieces from the collection while incorporating the latest fall trends. Leslie Chatman can customize orders for guests who have particular elegant tastes.

Future Goals -


LunaTeal Jewelry will plan seasonal trunk shows with different charities. There will be more advertisements on local Dallas fashion blogs, social media pages, sent out in emails, and on the charity’s main website.

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Fact Sheet


To expose LunaTeal to women who best personify the “LunaTeal woman”: a woman filled with passion, drive, sophistication and profession. To showcase the newest LunaTeal collection, Nature’s Passion To demonstrate the importance and influence of strong, passionate and independent women To gain more exposure to the charity’s philanthropists and associates. To attract sophisticated and relaxed customers. To enhance product sales.

nspired at a young age by the beauty



History of LunaTeal



designer and aspiring entrepreneur Leslie Chatman created LunaTeal Jewelry in the summer of 2009. Leslie has been creating beautiful pieces for many years with no formal jewelry design training. She has finally combined her passion for jewelry with a desire to be an entrepreneur by creating LunaTeal Jewelry, the fine art of jewelry. Now, the label’s status is continuing to grow. The LunaTeal collection is currently sold at Skin Care Logic and The Pink Hanger and has also






designer in Dallas by the editors of D Magazine. 5


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LunaTeal Jewelry on Sterling Style Blog F r i d a y, J a n u a r y 2 8 , 2 0 11


LunaTeal Jewelry on D Magazine

Give These Luna Teal Earrings a Name and Win Them Posted on April 1st, 2011 12:00am by Raya Ramsey

Okay, folks. Let’s all put on our thinking caps. Leslie Chatman, owner and designer of Luna Teal jewelry, needs help naming her newest creations, and she’s asked for the help of brilliant ShopTalk readers. Help her name the pair of earrings (right), and you’ll win the set of earrings and What girl doesn't love jewelry?! I've partnered with Luna Teal Jewelry and we're giving away this beautiful necklace. Luna Teal has a lot of pretty and delicate pieces. This necklace ( Pet Rock ) is my

matching necklace (above), which will have a name similar to the earrings. Details of the gems: sapphire, lemon quartz, and butterscotch pearl with 14k gold fill and vermeil. According to Leslie,

and Twitter to learn more about her lovely

“The name should be fun and whimsical.”


Past names include Quiet Storm, City Girl


Pearls, Pineapple Squared, In the Raw,

Crackle Quartz and 14k Gold-filled

Pet Rock, and Smolder. Cutesy, sweet,

Approx 18"L

and simple, right? We’ll give you guys a

Retail Value $62

full week to think of some things. Get to

Pet rock is also available in other colors!

brain storming in the comments section! GO! For the rest of the article, visit: /01/give-these-luna-teal-earrings-aname-and-win-them/


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Press Page

favorite. Make sure to check out her blog

LunaTeal Jewelry in The Plano Insider

A thing of beauty BY Marthe Stinton, Published: Thursday, August 5, 2010 5:15 PM CDT

LunaTeal Jewelry was also nominated for D Magazine’s Best Jewelry Designer in Dallas!

Press Page

For Leslie Chatman, jewelry has gone from a simple hobby in her early years to an all-consuming business that has her losing track of time and never without inspiration. Growing up in Plano has played a large role in this jeweler’s life. Although she has moved just across city limits, Chatman will still do her shopping in the city she has long called home. “I have always kind of made bracelets and necklaces,” Chatman said. “People have always liked it and complimented my work. Then my neighbor from grade school found me on Facebook and told me she still had a bracelet I made her from several years ago and told me she still loved it.” What began as a simple comment soon turned into several friends and admirers asking Chatman to start her own business. “I have been making jewelry all through my childhood and as I got older I started making things and wearing things more often myself,” Chatman said. “People started saying that I should sell things and start my own business. It took many years and a lot of people talking me into it, but I started my own jewelry design business last year.” For the rest of the article, visit: plano_star-courier/plano_insider/410.txt/


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Who’s wearing LunaTeal Jewelry?


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Who’s Wearing It

Dawn Neufeld – star of VH1′s Football Wives and Autism warrior – wears several pieces from the LunaTeal Jewelry line, including a custom designed 2 Jewels & A Charm necklace.

Contact Us! - Leslie Chatman, founder and designer o Leslie Chatman, founder and designer of LunaTeal, works with you to create customizable options as well as answer any questions you have. o o (201) 546-2876 o - MEDIA CONTACT: Rebecca Marin o Rebecca Marin works with LunaTeal to provide growth in exposure, clients and sales. She works with Leslie one-on-one to plan events such as trunk shows and shopping parties, as well as contacting boutiques and museums. o o (956) 545-5224

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Contact List


LunaTeal Jewelry Press Kit  
LunaTeal Jewelry Press Kit  

LunaTeal Jewelry Press Kit 2011