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So Fresh Listerine has teamed up with DARE and created a new product called So Fresh. This product is designed to raise awareness of smoking. So Fresh is Listerine shots packaged to appear as cigarettes. This new product is aimed for women who are upper college level to starting out on their careers, although anyone can use it. Listerine chose this particular demographic due to the lack of outreach towards women. So Fresh is designed to be kept in a pocket or tucked away in a bag. The physical design of the packaging is girly yet distinctly recognizable. With the cigarette design to create an oxymoron due to actual cigarettes being unhealthy as well as make one’s breathe smell bad. Whereas So Fresh is good for oral hygiene as well as makes ones breathe smell good.


Package Design

WA

So Fresh

The packaging for the product is very important to the message delivered by So Fresh and Dare. The warning on the box is similar to warnings on actual cigarette boxes. The wording is sarcastic to get the consumer to think about the effects of smoking.

Total Care

LI STERI NE So Fresh Total Care

RNIN

G

Using Listerine So Fresh Cigarettes can you. By using So Cigarettes will keep your mouth happy.


Pins & Stickers

Ad Campaign

Stickers and pins were created to raise awareness, allowing the consumer to display the message hoping their friends see them and want it too. Three print ads in magazines to ensure it reaches the intended demographic would read to create a need for the product.


Marineland Opening in 1938 Marineland, located in just south of St. Augustine, Fl is the first Octogenarian in the world. Marinland offers two summer camp and utilizes activity books for their participants. This is a great tool for the campers to log their experience during camp. This tool is a start to finish format of all information needed. The location of Marineland is exceptional due to its proximity to of the Atlantic Ocean to its east and the Matanzas River to the west.


Certificate

Starter Pack

Ma Sum rinelan d mer Cam p

At the start of the camp the attendees will receive a start pack that includes their activity book, sunscreen, hat, and a backpack for them to hold everything.

CERTIFICATE OF COMPETITION

CERTIFICATE OF COMPETITION

T.E.E.N. CAMP

SEA CAMP

date date

sign sign

date

Upon completion of the summer camp they will receive a certificate of completion. It will also allow them to look back and remember their time at the camp.

sign


S.E.A. Book

Recycle it or Not

Marineland History

Draw a line from the items below to the recycle bin you think it should go. If it cannot be recycled then draw a line from the item to the waste bin.

Conservation Clean-up

Dolphin Word Search

Help us clean up the beach! Make you way through the beach maze to reach Marineland. Make sure you pick up anything that doesn’t belong out in our oceans!

Below are hidden several words relating to dolphins and their anatomy. See if you can find twelve!

.

1. Marineland opened in

Finish

2. Marineland was originally a

Paper

S.E.A. Camp I Journal is designed with attention grabbing games and activities for the younger camper.

All About Bottlenose Dolphins

6 1

Plastic

3

5

Size Weight and length varies by location. Body size and weight varies with water temperature of the location. Average length: 7.2 - 8.9ft (220 - 270 cm) Maximum weight recorded: 626 lbs. (284 kg)

Where They Live? Bottlenose dolphins are the most abundant dolphin species along the United States Coast. They range from Cape Cod, MA to the Gulf of Mexico. Other types of bottlenose dolphins are found in the Pacific and Indian Oceans.

Life Span:

Name:

1

.

years old.

8. A sona-graph was used to discover is a form of a dolphin communication.

Word Bank: Rostrum Eye

Blowhole Dorsal

Peduncle Flipper

Fluke

Start

1.

What objects did you find that do belong on the beach? ___________________________________________ ___________________________________________________________________________

2. 3.

7

4.

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Ocean Dolphin Mammal Habitat Species Flukes

Dorsal Pectoral Peduncle Flipper Conservation Rostrum

10

9

6. 7.

Notes:

2

Vocab Matching

1. Provides animal with stimulus to help keep the brain healthy.

Countershade Coloring

Marineland Camps Check out S.E.A. and T.E.E.N. Camp online at Marineland.net

2. The muscle that is used to power that dolphin through the water.

In the box below, draw a picture of your promise to the planet.

3. Protection of things found in nature.

Unscramble the names of the animals below. Then use the letters in the circles to find out how you can help save the environment they live in!

2

Q

E

5.

They can live between 25 to 30 years out in the natural environment. However, Nellie and a few of her friends at Marineland have lived much longer than that.

Word Scramble

Promise to the Planet

H

P

, which

Write the number of the definition next to the correct vocabulary word:

Dolphin Anatomy Corssword

Y

Aluminum

Order: Cetacea (whales) Suborder: Odontoceti (toothed whale) Family: Delohinidae (Dolphins) Genus species: Turiops truncatus

Marineland’s S.E.A. Camp l Journal

5. was a famous writer in the 1940’s and 50’s He visited Marineland a lot and we even have a dolphin named after him.

7. Nellie lived to be

2

.

was the World’s first trained dolphin.

6. Nellie was the mascot of

7

4

3. Marineland was home to the world’s first This habitat featured various marine life such as dolphins, sharks, turtles, and fish.

4.

Anatomy

studio.

4. An animal that preys on other animals. 5. A chemical released by an animal that has distinct scent.

3

1. H A K R S 2. L T T U E R 3. C A R B 4. F Y I E L J H L S 5. C A N E P I L 6. P H O L D I N 7. G A E L L S U

3

1. _ _ _ _ _ 2. _ _ _ _ _ _ 3. _ _ _ _ 4. _ _ _ _ _ _ _ _ _ 5. _ _ _ _ _ _ _ 6. _ _ _ _ _ _ _ 7. _ _ _ _ _ _ _

6. An organ that sucks water in and out, which helps a squid propel through water. 7. A shedding of the outer layer of an animal’s skin. 8. The ability of an animal to blend into it’s surroundings. 9. The natural home or environment of an animal, plant, or other organism.

DONATE TO EDUCATE

Instead of throwing everything in the trash, try to _ _ _ _ _ _ _ when you can! 1234567

1 1

Dolphin Quiz! 2

Circle either TRUE or FALSE

Molt ______

Pheromone______

Conservation _______

Peduncle _______

Habitat _______

Environmental Enrichment Dvice(EED)_______

Predator _______

Siphon _______

1. TRUE or FALSE? Dolphins drink salt water.

Camouflage _______ 2. TRUE or FALSE? Dolphins use echolocation Across 1. Dolphins breathe through their 2. A dolphins tail is called 3. The front limbs on a dolphin are called

3

Down 1. The dolphin sees with 2. The tail stock is called the 3. A fin located on the back

3. TRUE or FALSE? Dolphins sleep just like us.

Marineland was founded to foster the preservation and protection of marine life. Our mission is to utilize interaction education, enhance by the site research, to inspire visitor to value and respect marine mammals and their environment.

4. TRUE or FALSE? Dolphins use a variety of clicks & whistles.

4

5

Dolphins ofter have a dark backside and a lighter belly. This coloration is a form of camouflage called countershaing. Color in our dolphin friend so she can blend in with the surrounding!

6

11

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Marineland’s Education Department prides itself in promoting conversational efforts throughout the community. As a 201(c)3 not-for-profit organization your tax deductible donation will go towards a variety of educational opportunities available to our youth. Fell free to inquire about giving our youth, Feel free to inquire about giving a gift to a specific program or make a general contribution.


T.E.E.N. Book

River to Sea Observation Date:

Time:

Date:

Rain Overcast Foggy

Take notes of any signs of wildlife:

All About Bottlenose Dolphins

Camper Information

Time:

Salinity: Concentration of dissolved salts, should be kept in consistent.

pH: measure of acidity, most frequent cause of

Independent Variables:

fish stress.

T.E.E.N. Camp dates

Marineland’s T.E.E.N. Camp Journal

Flora:

Size: Weight and length varies by location. Body size and weight varies with water temperature of the location. Average length: 7.2 - 8.9ft (220 - 270 cm)Maximum weight recorded: 626 lbs.

Ammonia: Nitrite:

Salinity:

1.

Sea:

pH:

Habitat:

Observations:

River:

Air Temp:

Salinity:

Nitrate: Can cause loss of coloration, appetite decrease in overall health.

2.

Order: Cetacea (whales) Suborder: Odontoceti (toothed whale) Family: Delohinidae (Dolphins) Genus species: Tursiops truncatus

Turbidity:

Rain Overcast Foggy

carry oxygen.

1.

My Team Members

Storm Showers Clear/Sunny

Nitrite: reduces ability of fish’s blood to

2. Dependent Variable:

__ / __ / __ to __ / __ / __

Weather the past 24 hours:

Ammonia: gas produced by waste, toxic to fish.

1.

Name:

Time:

Location:

Methods:

Sea:

Water Testing: Marina Date:

Time:

Hypothesis:

Fauna: River:

Water Testing: BTS Date:

Question:

Weather the past 24 hours: Storm Showers Clear/Sunny

Ants

2.

pH:

3.

Ammonia:

Nitrate: Notes:

Nitrite:

Conclusions:

Nitrate:

Where They Live: Bottlenose dolphins are the most abundant dolphin species along the United States Coast. They range from Cape Cod, MA to the Gulf of Mexico. Other types of bottlenose dolphins are found in the Pacific and Indian Oceans.

What are my career goals?

3

5

4

6

Life Span: They can live between 25 to 30 years out in the natural environment. However, Nellie and a few of her friends at Marineland have lived much longer than that.

Name:

1

2

Dichotomous Key: 1a Tail is long, whip like 1b Tail is fan-shaped or forked

Water Testing: BTS Date:

Time:

Water Testing: Marina Date:

Time:

Salinity: Concentration of dissolved salts, should be kept in consistent.

Weather the past 24 hours: Storm Showers Clear/Sunny

pH: measure of acidity, most frequent cause of fish stress.

T.E.E.N. Camp Journal is designed for more in-depth activities.

Ammonia: gas produced by waste, toxic to fish. Nitrite: reduces ability of fish’s blood to

Turbidity:

2a Body is covered is scales 2b Body does not appear to be covered in scales

8 3

3a Upper portion of tail is much larger than lower 3b Upper and lower portions are symmetrical

4 5

4a Head is pointed 4b Head is rounded; Shovel-shaped

Location:

Rain Overcast Foggy

6 Gag grouper

6a Dark spot on gill cover and base of pectoral fin 6b fish body has no spots on body

Jack crevalle 7

8a Tail is fan shaped 8b Tail is forked 9a First and second dorsal fins are fused 9b First dorsal not have vertical stripes

carry oxygen.

10a Fish has vertical stripes 10 b Fish does not have vertical stripes

Nitrate: Can cause loss of coloration, appetite

Salinity:

decrease in overall health.

pH:

11a Anal fin and dorsal fin are enlarged 11b Second dorsal fin is elongated; anal fin is small

Ammonia:

12a Fist dorsal fin has 10 fin rays 12b First dorsal <10 fin rays

Nitrite:

13a Fish has multiple spots on body and fins 13b Fish has spots near base of the tail but not on fins

Habitat: Salinity: pH:

5

Nitrate:

14a Fish has single dorsal fin 14b Fish has spots near base of tail bit not on fins

Notes:

Ammonia:

15a Fish has vertical bars on its body 15b Fish does not have vertical bars on boady

Nitrite:

16a Fish has dark spot above pectoral fin 16b Fish has no spots, only stripes

Nitrate:

17 a Fish has single dark strip along its literal line 17b Fish has multiple horizontal stripes

6

7

1. The typical lifespan on the common octopus is? 2. The common octopus hunts primarily at?

Black-tip shark Bonnethead shark

5a Fish has a silvery/reflective coloration 5b Fish is dull brown in color

7a Body is longer than its is deep 7b body is about as deep as it is long

Air Temp:

Behind the Seas: southern stingray 2

Florida pompano Lookdown 9 14 Grey Sapper 10 11 13

3. Juvenile Atlantic spadefish will camouflage themselves by imitating? 4. Atlantic spadefish can be found in schools numbering up to? 5. True or False Red lionfish are extremely poisonous and should not be eaten? 6. Red lionfish are native to? 7. List some important roles of the Gulf Stream.

Atlantic Spadefish 12 Atlantic croaker Black drum Spotted sea trout Red drum Bay anchovy Red drum 16 17 Pinfish Sheepshead Snook Striped mullet

8


Plankton Tow: Date:

Plankton Tow:

Dolphin Ethogram:

Time:

Date:

Location:

Notes:

Ethogram Notes:

Dolphin Immersion:

Squid Dissection:

On this page please write down any notes you think are relevant or questions you may have.

Date:

Solo:

Time:

External Anatomy:

Dolphin:

Find each of the parts, check the box to indicate that you found it.

Tandem: Gender:

Weather the past 24 hours: Storm Showers Clear/Sunny

Rain Overcast Foggy

Identifying Features:

Solo

Turbidity:

Tanderm

Depth: Salinity: Water Temp:

1. Locate the water jet. The water jet is found on the ventral side of the squid, 2. The tentacles (long) and arms (short) are attached to the head of the squid. 3.Find the two large eyes on the side of the head. 4. Locate the body, which is covered by the mantle, and locate the two fins. 5. Each arm has how many sucker discs on one arm:

Resting:

Resting

Sky Hop

Breach

Breath

Other

12:30 1:00 1:30 2:00 2:30 3:00 3:30 4:00 4:30 5:00 5:30 6:00 6:30 7:00 7:30 8:00 8:30 9:00 9:30 10:00 10:30

Air Temp:

Spy Hop:

Internal Anatomy:

Breach:

Other:

11

10

Mole Crab Survey: Date:

1. Find the gonad. Is your squid male or female? 2. Locate the gills, there are two of them. 3. Follow the gills towards the interior to find an enlarged structure at their base: this is the gill heart. 4. Find the ink sac, remove the sac and use your dissecting needle to break the pouch. 5. See if you can remove the pen in one piece. The pen serves to stabilize the squid while it swims (like out Backbone)

We aim to be a premier institution delivering an awe-inspiring entertainment experience which supports animal research and conservation, inspires learning and instills a passion for aquatic world. We exist to be the window to the waters of the world, where foster a sense of appreciation by encouraging guests to explore majestic environments and play an active role in research and conservation efforts.

Porpoise:

17

9

Time:

18

15

12

Marineland Camps Check out S.E.A. and T.E.E.N. Camp Online at Marineland.net

Mole Crab Survey:

Time:

Mole Crab

Weather the past 24 hours: Storm Showers Clear/Sunny

Rain Overcast Foggy

Tide: High / Low

DONATE TO EDUCATE Trials Juveniles Adult Non- Egg Carring

T1

T2

T3

T4

T5

T6

T7

T8

T9

T10

Marinelandâ&#x20AC;&#x2122;s Education Department prides itself in promoting conversational efforts throughout the community. As a 201(c)3 not-for-profit organization your tax deductible donation will go towards a variety of educational opportunities available to our youth. Fell free to inquire about giving our youth, Feel free to inquire about giving a gift to a specific program or make a general contribution.

Total

Underside of Mole Crab

Adult Egg Carring Total

Photos by Pavel Kirillov 13

14

Squid Dissection: Analysis: 1. How many arms does the squid have? 2. How many tentacles? 3. To what kingdom does squid belong? 4. What phylum does the squid belong? 5. What is the function of the pen? 6. How many gills does the squid have? 7. Where does the ink sac empty into? 8. What is its function? 9. What is the function of the pen? 10. Where do wastes exit the squid? (be specific)

Draw your squid and label it with the word bank below.

Word Bank : Stomach Heat Pen

Ink Sac Gonad Siphon

Gill Anus Eye

16


Invisible Tree House The Invisible Tree House is releasing their first official record after being signed. According to “Career in Music” there has been a rapid decline in the CD sales. They decided that they are going to release an LP with a digital download as well as a digital only download version. Creating a record allows the fans to listen to their work on vinyl and on their phone/ipod , this allows the on the go experience they are used to. They are going on a silent pop up tour in North America, there isn’t any tour dates or set shows . They decided to create a location based hand out that is particular to each place they play. Creating a hunt for the fans to collect as many as one can.


LP Cover

Poster

Invisible Tree House North America Tour â&#x20AC;&#x2DC;16

Playing off the name of the group to create the visuals for the cover. Trying not to be too literal by looking out of the tree house rather than creating a visual of an invisible tree house. The logo is a more of a literal translation of the idea of an invisible tree house because it is half tree half house.

Since the band is doing pop up concerts there are not any tour dates, the official tour poster do not have date information on it.


T-Shits

Concert Poster

St. Augustine, FL 10 | 12 | 16

Going along the same lines as the official tour poster, the Invisible Tree House decided not to put any dates or information on the T-Shirt just the band name and logo.

However the band wanted to create a poster for each concert to be sold that night only, to give their fans a memento. On the poster will be the date and location of the concert .


Terratox Terratox is a global brand doing a rebranding itself to ensure they remind a house hold name and maintain it its appeal to all ages and demographics. It is a organic extract company that gets all of their ingredients from around the world to ensure they are premium products. All ingredients are fair trade, organic, and are bought from local farmers to boost local economy. Terratox has noticed a slight decline in the purchase due to the consumer not dining at home but choosing to dine out.


Package Design

Box Packaging

Terratox created a bottle that was reusable to ensure sustainability. Using ceramic bottles and cork stoppers gives the product a vintage feel and a pleasurable visual ascetic.

TERRATOX

TERRATOX

TERRATOX

Since 1958 Terratox has been providing flawless extract. We painstakingly make all of our products not onlu FDA approved, but also Non-GMO, organic, as well as Fair-trade for the more exotic extracts we create. As manny of our ingredients come local farmers wither it be at home or abroad. Each of our products arepackaged with pride and affection in Denver, Co.

Since 1958 Terratox has been providing flawless extract. We painstakingly make all of our products not onlu FDA approved, but also Non-GMO, organic, as well as Fair-trade for the more exotic extracts we create. As manny of our ingredients come local farmers wither it be at home or abroad. Each of our products arepackaged with pride and affection in Denver, Co.

Since 1958 Terratox has been providing flawless extract. We painstakingly make all of our products not onlu FDA approved, but also Non-GMO, organic, as well as Fair-trade for the more exotic extracts we create. As manny of our ingredients come local farmers wither it be at home or abroad. Each of our products arepackaged with pride and affection in Denver, Co.

Almonds are completely relient on bees! No bees equals no almonds. Our almonds come from a orchard in Cali.

Vanilla is apart of the orchid family, and our vanilla comes from a family owned farm in Madagascar.

Mint is one of the most popular flavors. Our mint comes from a farm in Centeral Florida.

The materials for the box are important because they wanted to show environmentally awareness by using recyclable products. Each box is coordinated with the color of the product.


Ads

The ads are created to turn individuals into consumers. Each ad has tips on how to incorporate extracts into everyday life.

Ads


Dairing Events Adair Currie, owner of Dairing Events is a well-known wedding planner in the Jacksonville, Florida. A large majority of the events she designs take place in Jacksonville, St. Augustine, and Amelia Island. Most of the weddings in Jacksonville have an average budget of $30,000. Adair has decided that Dairing Events needs to be rebrand to show her upcoming clients that she is highly professional to plan their event/wedding and make their experience as special as possible. The first step Adair wants to make is to create a planning format designed for planner and client communication. Along with the welcome packet Adair wants her social media to reflect the same style of design.

Donâ&#x20AC;&#x2122;t base your budget on minimums.

Adair utilizes Instagram to post template post thoughts and advice to her clients.


Welcome Packet

Others

AdAir Currie wedding designer and event maker

(904)419-8732 adair.currie@gmail.com visit us at

www.dairingevents.com

The welcome packet is important to show a potential client the services she has to offers including contact information.

A large majority of Dairing Eventâ&#x20AC;&#x2122;s events are weddings. By creating tools to help the bide get organized is highly important. hand out has additional note paper for the bride or her mother to take notes during the meeting or jot down questions to ask her. Another important detail is the wedding rehearsal worksheet to ensure everyone is in their right place.


Post Blight Joshua Fournier owner of Post Blight has decided to upgrade his hobby into a full time business. With the new rise of custom wood working Post Blight wants to create heirloom pieces for the greater Atlanta area. Post Blight is a brand new business that needs complete branding. Going back to the 60â&#x20AC;&#x2122;s for inspiration for this new design ascetic. Since there isnâ&#x20AC;&#x2122;t any current branding Josh wanted a completely original logo, business card, letterhead along with an envelope, estimate template, a easy to navigate and update website, look book to handout and a wood brand as a makers mark.


Paper Goods

The paper goods are a important part of the brand because they are the first impression a potential client will get. The first impression is the business card to the estimate, letterhead, and envelope. Keeping the design simple is important so it is not overwhelming to the client.

Others

Wood burning brand is important for Post Blightâ&#x20AC;&#x2122;s makers mark. After the piece has been handed down he does not want the mark to fade or go away. Since it is branded into the wood the logo has been simplified.


Website

An simple and clean website is important to Post Blight so he can easily add or take things away from the website. Along with making it easier for a potential client to navigate the site.


Look Book

The look book is utlized to display his work for potential clients. All of his contact information is located on the back cover


Cafe Cool Cafe Cool is a California slushy company that serves all natural slushy that can be enjoyed by everyone. Cafe cool is coming to Florida and they want to make a distinct difference in the design between the two areas. There are two ways to get Cafe Coolâ&#x20AC;&#x2122;s slushy, first there is a slushy truck that will be in a new location every day, and the second is a store front. These slushes are being created with everyone in mind, by having a very diverse menu, from the basics to add a liquor to have a refreshing cocktail.


Brand Manual

A brand manual is important to this branch of Cafe Cool because they want a differentiator between locations. They will be achieved it by creating a brand manual which gives specific guidelines.


Store Front

Creating a comfortable environment for everyone to enjoy themselves. The use of the logo as a pop of color making the space feel a little more homey where the client can work on their computer or come out with their friends to enjoy a slushy.

Menu

Cafe Cools menu is broken into three parts Seasonal Cool, Cafe Cool, and Classic Cool. This wide verity offers something for everyone.


Find the Truck

Slushy Truck

Where is our truck today?

Since the Slushy Truck moves around daily, there is an in store is map identifying the location.

Since the Slushy Truck travels around it is made to stand out with a particular style not necessarily being super bright or tacky.


aPart aPart is an app that was created mainly for long distance friendships, however, it can be used for long distance relationships as well. Keeping the demographic of females in their early to 20â&#x20AC;&#x2122;s to early 30â&#x20AC;&#x2122;s in mind, the app creates, a light , welcoming ,and easy to use interface. The promo video is designed in the same color scheme and is informational without being dragged out. There are three components of the app: challenge section, watching TV and movies together section, and doodle section.

aPart


App Screens

aPart helps to keeping long distance friendships close. Challenging each other, to watching movies together, and sending each other little doodles to cheer up each others day.

loading screen

choose a friend

friend homepage

progress page

start a new challenge

challenge winner log

challenge

watch login

watch together

watch & text

watching together

doodle

doodle log

watching together

print doodle


aPart Video

Printable & Sticker

When someone wins a challenge aPart will send the winner a printable coupon for bragging rights and a sticker.

The instructional aPart video is a guide through on the app functions.

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