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ELLENA BARRON

REBECCA CATLOW

LAURA HENSLEY

HARLEY CHAPMAN

ELIZABETH CALOW


- FASHION EXPERIENCE

- UTILIZE SPONSORS

- STAND GUIDELINES

- HIGHER VISUAL STANDARDS


-Utilize invaluable potential of existing BFC and London Fashion Weekend contacts.

-ELLE Magazine: The worlds biggest selling fashion magazine.

-“Young professionals aged 25 – 35”

-Taking the online viral experience offline to build and sustain hype amongst ticket holders AND potential tickets purchasers.

-“Projections onto underground were particularly successful.” - Tessa Creagh-Barry


-Utilize invaluable potential of existing BFC and London Fashion Weekend contacts.

-ELLE Magazine: The worlds biggest selling fashion magazine.

-“Young professionals aged 25 – 35”

-Taking the online viral experience offline to build and sustain hype amongst ticket holders AND potential tickets purchasers.

-“Projections onto underground were particularly successful.” - Tessa Creagh-Barry


- Create a visually engaging display that is located in a competing environment

- Increase footfall into The Shoe Studio and increase sales

- Incorporate an interactive element to The Shoe Studio encouraging consumers to participate in the ‘live show’

- Evoke a feeling of ‘being on the catwalk’; bringing more of London Fashion Week into London Fashion Weekend

-‎"SOMERSET HOUSE IS VERY LARGELY PROTECTED SO NOTHING CAN BE INSTALLED ONTO THE WALLS, CEILINGS OR GROUND. NOTHING PERMANENT CAN BE FITTED.” - Tessa Creagh-Barry


- “STEER AWAY FROM THE JUMBLE SALE LOOK AND OFFER A MORE HIGH END POP UP DEPARTMENT STORE FEEL LOOKING AT SELFRDIGES, HARVERY NICHOLS AND LIBERTY FOR INSPIRATION, NOT OTHER TRADESHOWS SUCH AS CLOTHES SHOW LIVE.” -Tessa Creagh-Barry

- “THERE ARE STAND GUIDELINES WHICH DESIGNERS ARE MEANT TO STICK TO BUT THEY DON’T ALWAYS FOLLOW.” - Tessa Creagh-Barry


“When a brand produces a piece of content that people fall in love with and actually want to share with their friends and followers, it tends to be funny. So, if you feel you can't actually be funny, you can, and will want to share whats funny.� - BusinessInsider.com Make The Trip


-STRONG GRAPHIC BRANDING FOR ZONES.

-ENHANCING EXPERIENCE AT EVERY TOUCHPOINT.

-NAVIGATIONAL APP INCORPORATED INTO MARKETING SCHEME.

-#TheTrip


-STRONG GRAPHIC BRANDING FOR ZONES.

-ENHANCING EXPERIENCE AT EVERY TOUCHPOINT.

-NAVIGATIONAL APP INCORPORATED INTO MARKETING SCHEME.

-#TheTrip


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