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treasure every moment. every day.


identity The complete spa offering for you and your spa guest. Conceived in 1993 by Davines S.p.A, an innovative Italian company founded in 1982 by the Bollati family, a leader in the field of development and manufacture of skin and hair care products, [ comfort zone ] is an exclusive skincare system for your spa.

A

powerful

blend

of

science

and

nature,

award-winning

[ comfort zone ] creates spa products and treatments that give extraordinary results, multi-sensorial experiences and ritualistic journeys, refined with Italian luxury. Our concept is ongoing evolution to embrace new market trends and foresee consumer demands; an invitation for your spa guests to experience the very best in skincare, that is beautiful both cosmetically and ethically. Our commitment to research and development ensures that scientifically our brand is cutting edge, whilst the roots of our concept are always, ‘care and pleasure’.

Our Italian heritage, takes inspiration from ancient and contemporary cultures from around the world and is supported by a multi-cultural research team. Our aim is to deliver a unique experience for your guests through creating beautiful ambience, signature welcoming rituals, all underpinned by treatments that give extraordinary and long-lasting results that make every experience in our spas absolutely unique.


style Our style is defined by the concept of essential richness, where we take a multi-sensorial approach to engage the senses on every level. Our packaging, marketing and merchandising materials that are minimal yet beautifully elegant enhance the shopping experience following a treatment ritual.

Our logo expresses a word-image to echo our values as a leader in the professional skin care market. The brackets in our logo are symbolic of the healing hands of the beauty therapists; a cocooning interval for guests to escape the frenzy of everyday life.


[ comfort zone ] does not wish to become the biggest skincare company in the world but certainly the most beautiful and the most ethical. Davide Bollati, Davines Group President


Aldon Day Spa, Berlin


Soulspace, Florence

Miramonte Resort & Spa, California

[ comfort zone ] space, Hotel Bellevue, Dubrovnik

Moana Lani Spa, Westin Resort, Hawaii


“The team I have been working with from [ comfort zone ] have been first class. They have been understanding of Hand Picked requirements, and provided a treatment menu to compliment our existing product houses. The follow up visits at the spas and senior management communication with myself has been beyond my expectations, nothing is too much trouble and the senior team have a clear understanding of operationally what expectations we have.� Lesley Bacon, Group Health Club & Spa Manager, Hand Picked Hotels


our partnership At [ comfort zone ] we are committed to help you achieve exceptional commercial results for your spa. This success is now shared by many of the best destination spa resorts and day spas in the UK and worldwide.

We endeavor to deliver to your spa guests the highest degree of care and pleasure, making each visit to your spa a true nurturing and sensorial experience.

We invite you to partner with [ comfort zone ] where you need only carry one skincare brand due to the suitability for all varieties of spas and salons, in addition to a comprehensive skincare offering for your guest’s needs.

A strong team of Business Development Managers provide invaluable guidance and support for you and your team in delivering an unsurpassed spa experience, with the ultimate shared goal of making a difference to your bottom line.

Our partnership is founded on over 25 years experience in the salon/spa industry, and support is provided on all elements of your business, including; education, merchandising, promotional support, incentive schemes, events, marketing and PR to name but a few.


product menu [ comfort zone ] blends science and nature to create spa products and treatments that give extraordinary results, multi-sensorial experiences and ritualistic journeys, refined with Italian luxury.

The [ comfort zone ] offering is a complete professional and home care product and treatment menu, designed for both females and males alike.

Our mission is to deliver care and pleasure in every product, treatment and ambience accessory we propose. This inspires our research and creative processes and characterises the way we propose our product and treatment systems. Every product and treatment unites extraordinary sensorial and emotional experiences with visible and long-lasting results.

Our extensive home-care menu is designed to be appropriate for every skin condition, in offering the most effective solution. Furthermore, includes beautifully fragranced ambience products, in addition to a unique grooming system conceived to satisfy the needs of the modern man, called man space.


“A totally exquisite skincare range giving absolute peace of mind and joy of skin. Beautifully packaged, the ultimate skincare gently caresses our five senses whilst achieving unsurpassable results.� Jospehine Hayward, Owner, Aries Aromatherapy and Beauty Clinic


spa menu In [ comfort zone ] spas every gesture becomes a well-being ritual, every detail a unique contribution to an exclusive, effective and pleasant treatment. The synergy of advanced products together with unique and exclusive application techniques allows us to enhance the benefits, while achieving every time an extraordinary experience for the senses.

[ comfort zone ] has created a complete spa menu of results-orientated treatment rituals with signature gestures. The use of our professional active products, accurate step-by-step application and exclusive massage techniques maximise their benefits and pleasure.

Developed for both female and male clients, they respond to the most demanding clients and skin types. Our advanced menu allows for you to customise your own spa menu to cater for your clientele. Signature treatments exclusive to only your spa/salon worldwide may also be designed together with our UK and International Education Team.

The menu comprises face treatments to rebalance, purify, moisturise, renew and nourish, illuminate, reduce signs of ageing, to treat eyes and neck, and care for lips. The body treatment menu offers rituals to rebalance and nourish, reduce and drain, elasticise and firm, pre and post pregnancy, advanced aromasoul and antiageing rituals, and a waxing offer.

Every treatment begins with the Tranquillity welcome ritual, encouraging the client to relax and therefore enhancing the sensorial experience.


education

“I personally have found the whole [ comfort zone ] team to be hugely supportive and extremely professional from their training to the sales team and everyone who we come in to contact with at Head office.� Sharon Bosworth, Spa Treatments and Boutique Manager, Rockliffe Hall


Education is essential to any business wanting to maintain

Therapists are totally immersed in the [ comfort zone ]

success, and to continually improve service and profitability.

philosophy and concept throughout their education. The

We have a team of highly experienced educators to inspire,

[ education zone ] truly echoes the [ comfort zone ] brand

encourage and educate [ comfort zone ] treatments and

identity and philosophy with the use of colour, furniture,

products to perform the most sensorial treatments and to

ambience, product and style. Our facility is a showcase of all

retail home-care products effectively.

that is [ comfort zone ], which inspires your therapists to take

The

award-winning

offering

includes

complementary

initial product, treatment, and retail training either at our [ education zone ] or on-site. This is also available to

this motivation back to your spa/salon. Your therapists are our ambassadors and we invest many years of experience to ensure the success of [ comfort zone ].

newly employed therapists at [ comfort zone ] spas/salons.

Both our essential immersion face and eyes education and

Advanced product and treatment training is offered in order to

essential immersion body training are each held over four

perform [ comfort zone ] exclusive treatments. [ comfort zone ]

consecutive days, whilst our advanced education courses

teach that at the heart of every good therapist is the desire to

vary from two to four days.

excel at what they do.


marketing and PR support Marketing and PR is a fundamental element to our partnership to ensure our brand is recognised by your clients walking through your doors. Our partnership comprises dynamic marketing support including a comprehensive promotional calendar, support with promotional events, point-of-sale materials, innovative merchandising tools and bespoke marketing collateral.

In addition, we perform a continuous PR campaign, both trade and consumer, placing spa/ salon offers within target media, as well as gaining substantial product exposure to support your retailing initiatives.

As a [ comfort zone ] partner we propose Italian furniture that is modern and clean with rich materials to offer merchandising pieces that are coherent, enhancing the corporate image and identity with our brand in your spa/salon.


[ education zone ] Grafton International Head Office


our commitment to ethics and the environment We have a strong commitment to sustainability and ethics as a leading skincare supplier. As a company we share values of responsibility, courtesy, respect for people and the environment, this is the corner-stone of our strategic vision and continuous investment in innovation. In view of our respect for the environment, since May 2006 we have collaborated with the Lifegate Energy project and use energy solely from renewable sources.

Another unique initiative [ comfort zone ] has joined is the Targinine project, which protects argan forest and preserves fair working environments for women in these areas, providing them with a fair and equal working environment.


To further discuss a partnership with [ comfort zone ] please contact us at Grafton International Ltd. 01827 280 080 sales@graftons.co.uk

www.comfortzone.it www.graftons.co.uk Relay Business Park Tamworth Staffordshire B77 5PT


Comfort Zone Booklet  

[ Comfort Zone ] infobooklet