Page 1

in this issue…

Putting a Face on Real Estate since 1995™

• WCREALTORS TREPAC Bowling Tournament • ABoR TREPAC Wine Tasting • HBA 2017 Parade of Homes Meet the Builders • and much, much more!

Associates in Progress

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Associates in Progress Page 27

Page 25 OCTOBER 2016 • VOLUME 21 • ISSUE 6

Is blogging a worthy promotion tool for REALTORS? By Riki Markowitz

few more words, blogging is not for everyone.

t’s only been about 20 years that real estate agents and brokers have had more options than ever to attract potential customers, convert them into clients, and close a deal. Before the Internet came along, there were newspaper, radio, yellow pages, and TV ad spots. You could also show up to events to shake hands and hand out flyers. The Internet has completely changed the promotion landscape for everyone – most would say for the better. Now agents can pinpoint thousands of potential clients by blogging, vlogging (video blogging), and developing a social media presence on platforms like Facebook, LinkedIn, Twitter, Instagram, and more. In a word, blogging is a worthy promotional tool. But in a

Blogging is a full time job

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Jude Galligan, a REALTOR, broker, and publisher of DowntownAustinBlog.org, says, “It is a ton of work and very easy to do a bad job.” In this day and age, most individuals write scores of emails and text messages before lunch. So what’s so difficult? For one thing, says Galligan, “If you don’t live and breathe a specific subject matter, you’re just going to flounder.” It will be more of the same regurgitated information that gets published everywhere. Blogging is extraordinarily time consuming, says Steve Crossland, a member of the Austin Board of REALTORS (ABoR) and CrosslandTeam.com founder. That’s not necessarily a bad thing if you like what you do. “If you don’t keep up, though, it just looks like your blog is abandoned or dead.” When you start a website, you need to write no less than two or three posts per week so that you can grow and keep a following. “But it’s definitely not a good idea for people who can’t write well or don’t have something to say.” Rather, those agents should capitalize on other strengths. For example, there are real estate agencies in town that throw wine and cheese parties or organize social events. Jason Crouch, Austin Texas Homes Broker and Co-owner, started a real estate blog in 2007. He agrees with Galligan about playing to your strengths. “It helps if you are a decent writer, and if you have something of value to share.”

Otherwise, you’re going to be putting 20 to 30 hours into a pet project that won’t gain traction. Or worse, because some people tend to forget their manners when behind a veil of anonymity, an earnest, hardworking, blogger can end up with a comment section that’s just NSFW (not suitable for work).

one point, he had 360 subscribers (not counting those who logged in without subscribing). To widen his reach, Crossland also cross-posted on social media platforms and got click backs from social media platforms like Twitter, Facebook, LinkedIn, Google+, and more.

When blogging works

So how does a blog post convert a reader into a client? Crossland explains, “If you write, then people start to gain insight into how you think and how you approach business. They then start to feel that you’re credible.” The best part about blogging for Crossland is that, “the leads that come in are self selected. They’re buyers or sellers that already want to work with us, rather than a cold lead that we have to sell. Subscribers come pre-screened.” Some agents may be comfortable on a smartphone keyboard, but self-promotion doesn’t always come as easily. “My goal,” says Galligan, is for word-of-mouth to encourage people to check out my website.” So say Galligan posts an article online, he’ll cross-post that link to Twitter or Facebook, then watch the hits to his website stack up. Keep in mind, though, not all of blog posts resonate. Crouch has written more than 1,300 posts. “One post had over 100,000 views. It was about relocating to Austin and it resulted in several sales.” Crossland has more than 600 posts to his name. Two had received hundreds of clicks.

If you fall into the camp for whom blogging is a good promotional tool, there are some simple guidelines for developing a successful following. First, pick a niche, says Galligan. And write every day. “You can go to Wordpress and start writing immediately for free,” he says. But know that web hosting is not cheap – especially if your blog becomes successful. “When you’re starting off, it doesn’t need to cost you anything,” he says. “When you scale and get traction, it can get expensive and you have to do your own analysis to determine whether it’s worth it.” And how long does it take to build traction? For Galligan, it was 10 years. So tip No. 3: have patience. Finally, proofread and spellcheck everything.

Track your subscribers When Crossland starting blogging around 2004, he was producing about two or three posts per week. He also set it up so readers could subscribe to his blog. The benefit of subscribing was that clients were notified when a new article was posted. For Crossland, he would analyze blog activity and return on investment (ROI). At

Convert readers to clients

Front Page: Continued on page 28

Upcoming Events Wednesday, October 19th ABoR: Realty Round Up Palmer Events Center - 9 a.m. - 5 p.m.

Wednesday, October 26th HBA: Parade of Homes Preview Party Caliterra/Dripping Springs - 6 - 9 p.m.

Thursday, November 10th HBA: Parade of Homes REALTOR Day Caliterra/Dripping Springs - 11 a.m. - 7 p.m.

Wednesday, October 19th CRS Bi-Monthly Meeting Westwood Country Club - 11:30 a.m. to 1 p.m.

Wednesday, November 2nd AMBA: Monthly Meeting Austin Country Club - 11:30 a.m. - 1 p.m.

Tuesday, November 15th ABoR: Affiliate/REALTOR Happy Hour ABoR Headquarters, 5 p.m. to 7 p.m.

Thursday, October 20th WCREALTORS: Annual Business Meeting WCREALTORS OFFICE - 10 a.m. to 12 p.m.

Thursday, November 3rd HBA: Parade of Homes REALTOR Day Caliterra/Dripping Springs - 11 a.m. - 7 p.m.

More at www.myRealtyLine.com


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$1 MILL ION

• INTRODUCING •

IN CO FOR Y MMISSIONS OU AT SANTA WAITING RITA R ANCH

Shaping the Future of SANTA RITA RANCH Join us in congratulating our newly appointed Santa Rita Ranch Realtor Advisory Board members! Chosen based on their broad knowledge of the real estate market, these members have exceptional leadership abilities and dedication to excellence in selling Central Texas. CECILIA ROBERTS CBU/Georgetown

LILI MALINER CBU/NW

CONNIE FULLER Remax Towne & Country/Liberty Hill

MARCY URBAN Urban Homes and Land

DANIELLE AND LAWRENCE BABIN KW/Round Rock

NICOLE SCOTT CBU/Georgetown

DANNY WILSON KW/Southwest

PAUL JOHNSON CBU/NW

DENISE ARNDT CBU/Georgetown

RICK GONZALEZ JP & Associates

GABRIELLA MARZORATI KW/Round Rock

ROSS SPEED Realty Austin

HANNALEI LAMAR MYERS CBU/Northwest

SIJO VADAKKAN Trinity Texas Realty

HOLLY RENEE KRYSTOF Berkshire Hathaway

SUSAN HORTON John Horton Realty

JANICE PRESNELL KW/Cedar Park

TINA MALLACH Mallach & Company

KIERSTY LOMBAR KW/Best of WILCO

VANESSA NUNEZ Home City Realty

LAURA ROSALES Home City Realty

SANTARITARANCHAUSTIN.COM NEW HOMES PRICED FROM THE $200 S CASTLEROCK · DAVID WEEKLEY · GRAND HAVEN · HIGHLAND HOMES · PULTE HOMES · SCOTT FELDER HOMES · WESTIN HOMES · WILSHIRE HOMES


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Austin Board of REALTORS®

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President’s Column By Aaron Farmer • 2016 President

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October 2016

locations visit ABoR.com/Elections. RL

ABoR Academy Educational Courses Oct 18: Broker Responsibility (TREC# 06-06-126-27765) Oct 18: Adding & Editing Listings – ABoR HQ (TREC #02-00-067-28920) Oct 18: Customizing Your Matrix – ABoR HQ Oct 19: 2016 Realty Round Up: Game On! Oct 20: Adding & Editing Listings – ABoR South (TREC# 02-00-067-28920)

It’s time to vote

V

oting is the most effective way to express your feedback and opinion to potential political figures. You’ve heard it many times before—your vote counts. The great news is REALTORS vote more often than the general population. In your role, you deal with clients who are directly affected by housing affordability, low housing inventory, and transportation issues. While you serve as a point of contact when it comes to homes, staying informed about the community allows you to be the resource for your clients on the issues of Central Texas. With Austin becoming a magnet for jobs and new homeowners, it has quickly risen to a fast-growing city. While it’s great to see many individuals and families relocate to this great city, with such a growing population, issues arise. Because of this, it is critical to vote on changes that matter. As an organization, we believe in a unified voice in the legislative process. Each election season we go through an endorsement process to represent candidates we feel align with our

mission statement and values. ABoR interviews candidates in many local races with an eye toward who will be the strongest advocate for property rights, a balanced and healthy housing market, and the long-term viability of the Central Texas economy. ABoR’s member-driven process starts with an endorsement recommendation from the Legislative Management Team. The recommendation is then considered by the Board of Directors, and, if approved, becomes the official endorsement of ABoR. Voter turnout in the 2014 election was the highest it has ever been in an Austin City Council election since 1975. I hope to hear high numbers for this November election as well. Encourage your friends, family members, fellow agents, and most importantly, your clients, to use their voice as a foundation for our city’s future. Early voting begins Monday, Oct. 24 and ends Friday, Nov. 4. Tuesday, Nov. 8 is Election Day. To learn more information about our endorsements, key election dates, and polling

Oct 20: RPR Introduction (TREC# 01-00-027-28401) Oct 20: RPR Advanced – HQ (TREC# 02-00-097-29146) Oct 20: Matrix Advanced Client Portal – ABoR South Oct 20: International Committee Meeting Oct 20: Professional Development Committee Meeting Oct 21: New Member Orientation – HQ Oct 24: Matrix Open Lab – ABoR North in Cedar Park Oct 25: zipForm Plus – ABoR HQ (TREC# 03-00-097-29405) Oct 25: Disclosure: What You Can & Can’t Say (TREC# Pending) Oct 25: Matrix Analytics and Reporting – Offsite (TREC# 02-00-067-28918) Oct 25: Electronic Signatures in Real Estate Transactions (TREC# 30263) Oct 25: Generational and Body Language Negotiation (TREC# 29206) Oct 25: Facility Events Task Force Meeting

More at www.ABoR.com/courses

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Putting a Face on Real Estate since 1995

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thank you

E

austin

E

10 for

Buy Photo: RL_100816_D.jpg at www.myrealtyline.com

The HBA of Greater Austin's members meet with the 2017 Parade of Homes builders at its Meet the Builders event. Brent Allison, left, of Lake Travis Builders (one of the builders in the Parade of Homes) talks with Phillip Jalufka of Legacy International, a marketing agency for Rough Hollow Lakeway. The 2017 Parade of Homes will be held at The Peninsula at Rough Holllow in May 2017.

amazing years here’s to the ne x t 10 !

Buy Photo: RL_100116_C.jpg at www.myrealtyline.com

proudly serving the pemberton, hyde park, north universit y, tarry town and heritage neighborhoods

Patrica Perez of DHI Mortgage and Amy Kobza of Keller Williams Realty enjoy some down time at the ABoR Wine Tasting event where members raised money for TREPAC.

30 09 north l amar | austin, t x | p: 512- 459-1110 w w w.midtowntitle.com

Buy Photo: RL_060116_G.jpg at www.myrealtyline.com

Christi Koch of KB Home welcomes REALTORS to the Legal Update I MCE class held in the builder's model home at The Landings at Wells Branch.


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BE SOLD

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Broker Cooperation Welcome. Š2016 KB Home (KBH). Three percent Broker Co-op is applicable only on KB homes sold in Texas. Payment of Broker Co-op and bonus requires Broker or agent to accompany and register buyer on first visit to community and comply with Broker Co-op Agreement. Bonus commission is valid on each eligible sale of select KB homes in the Austin area and on contracts for full list price only. Broker must submit a relocation verification form at time of contract. For Broker to receive bonus, buyer must sign purchase agreement between 1/1/16 and 12/31/16, and close escrow by 12/31/16. Bonus not transferable or exchangeable and cannot be combined with any other offers. Once client has closed escrow, Broker will receive bonus by mail. Bonus awarded only on non-contingent contracts. Cancelled sales are not eligible. Sales of model homes excluded. Broker must be legal U.S. resident and 18 or older, and an active, licensed real estate agent in Texas. Other exclusions, qualifications, restrictions and limitations may apply. Photos may depict upgraded landscaping/options and display decorator items/furnishings not available for purchase, and may not represent lowest-priced homes. Photo does not depict racial preference. See sales counselor for details. AUS-62213


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JB Goodwin REALTORS agents enjoy the waterfront view at the JB Goodwin REALTORS annual company picnic hosted at the home of J.B. Goodwin on Lake Austin.

Submitted Photo

T R E PA C Chair Michele Sherwod, WCREALTORS President Shavonne Martin and TREC Chair Avis Wukasch are pleased at the great turnout at the WCREALTORS TREPAC Bowling Tournament fundraiser at Uncle Buck's Fish & Bowl. Buy Photo: RL_100616_L.jpg at www.myrealtyline.com

Margaret Gilbreth of Kuper Sotheby's International Realty and her husband, Robert Ross, right, visit with Steve Spence of Chicago Title while attending the HBA of Greater Austin's 11th Annual Elected Officials Night.

Buy Photo: RL_090816_A.jpg at www.myrealtyline.com

Kandis Rushing of Crescent Communities has all of "ammo" she needs to win the Bryson Splish Splash REALTOR Bash — a fun water balloon fight hosted for REALTORS to have some fun in the park.

Buy Photo: RL_090316_B.jpg at www.myrealtyline.com

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President’s Column By Shavonne Martin • 2016 President

Blogging: is it worth it?

W

e all dream of having that one blog that goes viral. And let’s be honest that is probably what motivates us to start a blog or keep a blog going. The question though, is blogging really a worthy promotional tool? Are consumers really reading our blogs? Do blogs help us get business? As a REALTOR, there are three key aspects of blogging that help us and our business. The first key is that blogging allows us to become the expert. By writing and sharing your thoughts, ideas, tips and experience, you can position yourself and your company as the leader of your business. The second element is that blogging helps to create customer relationships. Blogging is an easy tool to join discussions, provide tips and insights and receive feedback. By engaging with your followers you can generate loyalty, interest, authenticity, and increase the connection with your audience. Lastly, blogging allows for knowledge management. With real estate blogging you become the source in providing information

and resources about the market and neighborhoods. This is not only helpful to your clients, but most of the time to anyone who has a house or is looking for a house. By blogging, you can not only gain exposure for your business, but provide crucial information to future clients. According to a NAR article written by Charlie Allred (2015), more than 90 percent of home buyers search online for their new home. Blogging thus becomes one of the most efficient and effective ways to target those homebuyers. By creating a vibrant blog, answering FAQs, sharing your content and being consistent, you can begin to capture the online market. Writing about you, your business, and your product might not reach a lot of people; however, writing about what your followers what to read, and what is relevant to the market will gain more attention and response. It is important to note that you should not publish a blog until it is worth reading. With social media, most of the time posts

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are shared or people are engaged because of an emotional response or it helps them to look good. Is your content informative? Is it unique? Will it generate a response or emotion, whether it is with humor or creativity? Would you read this blog if you came across it? These are just some of the many questions to ponder while you endeavor on this adventure. Although you may not be an expert in everything, one REALTOR in Milford, MA decided that he would add language to the bottom of each blog informing his readers that he would help them find another REALTOR in his area of weakness, short sales. This not only gave him credibility, but it also allowed him the chance to make money from referrals.

Keep things simple and think about the big picture. Always be useful when you talk to your potential clients, focus on one niche at a time and be yourself. If you have tried blogging and it really is just not working, maybe try starting small. Work on building your follower base on social media. Respond to comments or messages, know what your customers want and what they are interested in. Maybe try sending a newsletter and see how your consumers respond. Whatever you choose to try, remember, most likely your social media, follower base, and blog posts will not change overnight. Be consistent, be concise and be you! RL

Continuing Education 1. Oct 17: GRI Finance, 8:00 a.m. 2. Oct 19: Commercial Leasing 101, 9:00 a.m. 3. Oct 19: Commercial Leasing Contracts 101 , 1:00 p.m. 4. Oct 21: GRI Finance, 8:00 a.m. 5. Oct 21: TREC Legal Update II , 1:00 p.m. 6. Oct 24: GRI Finance, 8:00 a.m. 7. Nov 2: GRI Marketing 2016, 8:00 a.m. 8. Nov 2: So, You Want To Be A Property Manager, 1:00 p.m. 9. Nov 3: GRI Marketing 2016, 8:00 a.m. 10. Nov 4: TREC Legal Update I, 10:00 a.m. 11. Nov 7: Pricing Strategies: Mastering the CMA, 8:30 a.m. 12. Nov 9: GRI Marketing 2016, 8:00 a.m. 13. Nov 10: GRI Marketing 2016, 8:00 a.m. 14. Nov 11: NAR Code of Ethics, 1:00 p.m.

More information at www.wcrealtors.org

RE THINK Did you know that RE/MAX agents in the U.S. averaged $115,446 in commissions in 2015? Surrounding yourself with hardworking professionals is wise. Maybe it’s time you reassess your situation. Find your alternate ending at

joinremax.com

©2016 RE/MAX, LLC. Each RE/MAX® office is independently owned and operated. 16_118160

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R E A LTO R S take advantage of the MCE class offered by Supreme Lending at Cover 3. Pictured left to right: (back) Denny Holt of Denny Holt REALTORS, Alex Marek of Gaston & Sheehan Realty, Les Sherman of Sherman and Company, Mark Hairston of Supreme Lending, (front) Diane Christy of Diane Christy REALTORS and Cindy Reeder of RE/ MAX Capital City.

Buy Photo: RL_100516_A.jpg at www.myrealtyline.com

Hi ho, hi ho, it's off to the bowling tournament we go. The Keller Williams Realty Round Rock "Snow White and the Twelve Dwarves" team are in it to win it at the TREPAC Bowling Tournament hosted by WCREALTORS at Uncle Buck's Fish & Bowl.

Buy Photo: RL_100116_K.jpg at www.myrealtyline.com

Buy Photo: RL_090516_A.jpg at www.myrealtyline.com

Good wine plus good friends equals great times! Throw in a chance to raise money for TREPAC and everyone wins! Christine Choate of Horizon Realty and Susan Horton of John Horton Realty enjoy the evening with friends and colleagues at the ABoR TREPAC Wine Tasting at Rock Rose Hall.


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Chelsea Brown, left, of KB Home, showcases her beautiful model home at The Landings at Wells Branch while hosting a free MCE course for REALTORS like Tony Wertz and Aileen Albert, both of Keller Williams Realty.

Buy Photo: RL_100316_C.jpg at www.myrealtyline.com

HBA members learn more about the builders participating in the HBA of Greater Austin's 2017 Parade of Homes Builders at its Meet the Builders event. The 2017 Parade of Homes will be hosted at The Peninsula at Rough Hollow in May 2017. Buy Photo: RL_100816_C.jpg at www.myrealtyline.com

The JB Goodwin REALTORS "Super Ballers" are a lively bunch at the WCREALTORS TREPAC Bowling Tournament. Buy Photo: RL_100216_G.jpg at www.myrealtyline.com

Buy Photo: RL_100616_H.jpg at www.myrealtyline.com

Dan Rushing of Highlands Residential Mortgage dodges a bullet — a balloon bullet that is — at the Bryson Splish Splash REALTOR Bash where REALTORS toured the model homes followed by a fun water ballon fight in the park.


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October 2016

The Lodge Clubhouse Grand Opening Event

EXCEPTIONAL LOCATION

A 55+ Community

Join us on Sat., Oct. 22nd • 11am - 2pm You’ll get to enjoy:

Tour &Discover:

• • • • •

• 6,000 sq. ft. Clubhouse with Lifestyle Director and amenities

music by Duck Soup scrumptious SMores Bar Car collection to view Ice Cream Float bar Gourmet Gals Catering

• The Lodge offers hike and bike trails, outdoor amenities and more • Serene setting in a convenient location near higher education and medical care

And, meet the Staff and your Taylor Morrison Team For more info., contact our sales center at 512.717.3195 email: Heather Fox at: hfox@taylormorrison.com VIZCAYA55.COM

5000 PIETRA LANE, ROUND ROCK, TX 78665

HOMES FROM THE MID $200S -$500S

Offer void where prohibited or otherwise restricted by law. Closing costs offer expires 12/31/16. All information (including, but not limited to prices, availability, incentives, floor plans, site plans, features, standards and options, assessments and fees, planned amenities, programs, conceptual artists’ renderings and community development plans) is not guaranteed and remains subject to change or delay without notice. Maps and plans are not to scale and all dimensions are approximate. Photos and descriptions of any planned improvements, features or amenities are not an actual representation and are for illustration purposes only that remain subject to change. This material shall not constitute a valid offer in any state where prior registration is required or if void by law. At least one resident of household must be 55 or better, and additional restrictions apply. Some residents may be younger than 55 and no one under 19 in permanent residency. Please see a Taylor Morrison Sales Associate for details and visit www.taylormorrison.com for additional disclaimers. © Sept., 2016, Taylor Morrison of Texas, Inc. All rights reserved.

AN INSPIRED LIVING EXPERIENCE FROM

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David Yeakley of Premier Properties Marketing Group fires back after a good soaking while having some fun in the Bryson Splish Splash REALTOR Bash.

Congratulations September 2016

Top Producer Emily Franke

Senior Loan Officer NMLSR # 223977 Mobile: 512-797-5480 e-Fax: 866-907-1455 Emily@EmilyFranke.com www.EmilyFranke.com

A Solid, Proven, and Committed Lender!

Since 1976

WR Starkey Mortgage, LLP NMLSR# 2146 | 807 Las Cimas Pkwy., Suite 150, Austin, TX 78746 | This is not a guarantee of financing. All borrowers must meet certain underwriting guidelines and credit criteria. Rules and Regulations may apply.


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Let us Show Your Clients Why we’re Award-Winning

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NEIGHBORHOODS

ATOAST TO THE ROUGH LIFE

OCT 22ND 12-4PM

13

AWARD-WINNING BUILDERS

30+

AVAILABLE HOMES

FREE ADMISSION Invite your clients to take part in this family-fun event featuring 11 Model Homes open for tours.

512.872.4304 | RoughHollowLakeway.com Developed by Legend Communities in partnership with Crescent Communities. Exclusively marketed by Legacy International Resort Properties. Obtain the Property Report required by federal law and read it before signing anything. No federal agency has judged the merits of value, if any, of this property.


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HomeCity Real Estate and Austin Title get together to create the "Babes and Balls" team for the WCREALTORS TREPAC B owling Tournament fundraiser at Uncle Buck's Fish & Bowl.

Buy Photo: RL_100616_C.jpg at www.myrealtyline.com

REALTORS earn free MCE credits at the KB Home Legal Update One class at The Landings at Wells Branch. Pictured left to right are James Lewis of Nextage Lone Star Realty, Kathy Lawson of Brants Realty, Connie Turney and Steve Zalenski of Welcome Home Realty. Buy Photo: RL_100316_D.jpg at www.myrealtyline.com

The HBA of Greater Austin's CEO Emily Lubbers welcomes Alan Graham of Mobile Loaves and Fishes to the HBA's 11th Annual Elected Officials Night. Alan was the special guest speaker and talked to the group about MLF's Community First! Village that provides housing for the region's cronically homeless population.

Buy Photo: RL_100116_A.jpg at www.myrealtyline.com Buy Photo: RL_100716_C.jpg at www.myrealtyline.com

2016 ABoR Treasurer Steve Crorey and 2016 ABoR President Aaron Farmer welcome ABoR members to the TREPAC Wine Tasting at Rock Rose Hall.

Thank You to Everyone Who Participated in our

23rd Annual Keller Williams City Wide Food Drive 12,653 Meals Raised for the Central Texas Food Bank! #GiveWhereYouLive #KWCulture

SOUTHWEST Diane Johnson Melanie Kennemann 448-4111

NORTHWEST Christi Davidson Brian Martin 346-3550

LAKE TRAVIS Melissa Webb 263-9090

ROUND ROCK Matthew LaBita 255-5050


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President’s Column By Wes Wigginton • 2016 President

www.myRealtyLine.com Glamorous Camping) experience. Complete with live music, appetizers, drinks and networking, this is an event you won’t want to miss. Tickets are $75 and can be purchased at ww.ParadeofHomesAustin.com.

Realtor Days

E

2016 Parade of Homes™ Opens with Preview Party October 26th

ach year since 1953, the Home Builders Association (HBA) of Greater Austin has opened the doors to the annual Parade of Homes. While starting out as a home tour that showcased both entry level homes alongside more expensive, luxury homes, the Greater Austin Parade of Homes has evolved into a spectacular display of some of the most luxurious, expansive, featuredpacked homes in the region. Today’s Parade of Homes is an awe-inspiring experience for all who attend. The homes are built using the latest technologies and materials, adorned with the most sought after, upscale amenities and features and filled with the latest trends in interior décor, furnishings, window covers and more. In fact, the Greater Austin Parade of Homes is the place where visitors come to not just see a great home, but to explore the latest of what the building industry has to offer, discover new things, and to be inspired to delve into their own new home and remodeling endeavors. The 2016 Parade of Homes will take place at the beautiful, luxury community of

Caliterra in Dripping Springs. Just a short drive from Austin, join us to discover what this unique and quaint community has to offer while touring four stunning, custom built homes created to spark your imagination and leave you with a sense of “wow.” This year’s builders include Sterling Custom Homes, Lake Travis Builders, Arbogast Custom Homes and Sommerfeld Construction. Each home is priced between $1.2 and $1.5 million (and currently for sale) and we have no doubt you will be impressed by the level of detail and craftsmanship that has been infused into each of these stunning estate homes.

Preview Party Each year, the Parade of Homes is kicked off with the annual VIP Preview Party and you’re invited to attend. Make plans to join us from 6-9 p.m. on Wednesday, Oct. 26 for a sneak preview of these four beautiful homes. To enhance the experience of Caliterra, this year we will celebrate the grand opening of the 2016 Parade of Homes with a “Glamping” (aka

If you can’t make the Preview Party, or you just want to come back for another visit, consider attending one of two REALTOR Days planned for Thursday, Nov. 3 and Thursday, Nov. 10. REALTORS get in free on both days by using their business card as their ticket. Sponsored by Builders Update, this is a great opportunity to plan a visit “on the house.” The Parade of Homes will open to the public on Friday, Oct. 28 and runs through Nov. 13 on select days. Early-bird tickets can be purchased now for just $12.50 each at www.ParadeofHomesAustin.com. Beginning October 18, tickets will cost $15 per person both online and at the door. Food and beverages will be available on site. For more information, visit www.ParadeofHomesAustin.com

October is Careers in Construction Month Did you know that it takes an average of 22 different subcontractors to build a home? October is Careers in Construction Month and it’s a perfect time to recognize the contributions of all the professionals working in residential construction as well as highlight the rewarding careers available in the industry. Indeed, a home builder relies on a number

October 2016

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of highly trained workers to get the job done right. This includes dozens of skilled artisans and professionals, including carpenters, architects, engineers, plumbers, electricians, painters and landscapers. Analysis from the National Association of Home Builders (NAHB) shows that 70% of builders typically use somewhere between 11 to 30 subcontractors to build a single-family home. As the housing market continues to strengthen, home builders across the country and here in the Greater Austin region are seeking skilled workers – such as carpenters, framers and roofers – to help them build the American Dream. In fact, according to NAHB analysis of the federal government’s latest Job Openings and Labor Turnover Survey, the number of open construction sector jobs (on a seasonally adjusted basis) rose to 214,000 in July. This means there is ample opportunity for motivated students seeking a rewarding career path. Residential construction workers consistently express high job satisfaction. And average salaries in Austin remain competitive with other industries in our area. For example, the average wage for a brick mason in Texas is over $40,000 per year. The building trades offer a great career path. And, the residential construction industry is one of the few sectors where demand for new workers is rising. Parents, teachers, counselors and students must once again recognize that a vocational education can offer satisfying career paths and financial gains. RL

PARADE OF HOMES™ REALTOR DAYS: NOVEMBER 3RD & 10TH REALTORS GET IN FREE WITH YOUR BUSINESS CARD


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HOMES for HEROES

GET $ 5,000 IN CREDIT TOWARDS A NEW BRYSON HOM E.* Our community wouldn’t be possible without our local heroes. That’s why we’re offering $5,000 in credit towards a new Bryson home for members of the Armed Forces and Law Enforcement as well as Firefighters, Educators, and Healthcare Professionals. It’s our small way of saying thanks. To participate in this exclusive offer please call 512-259-1035 or visit liveatbryson.com/homesforheroes.

DAVID WEEKLEY HOMES

DREES CUSTOM HOMES

GRAND HAVEN HOMES

SCOTT FELDER HOMES

L I V E A T B R Y S O N . C O M | H O M E S F R O M T H E $ 3 0 0 s t o $ 5 0 0 s | 5 1 2 . 2 5 9 . 10 3 5 This offer is available to qualifying military service and civil service personnel (active or former) for the purchase of a new home in the Bryson community built by David Weekley Homes, Drees Custom Homes, Grand Haven Homes, and Scott Felder Homes. Additional rules, regulations and restrictions apply. Not valid with any other offer or promotion. This advertisement shall not constitute an offer or solicitation to sell land in the Bryson community (the “Project”) to residents of any state where registration of the Project is required by applicable law. Home sites in the Project are available for sale without regard to race, color, religion, sex or national origin. Prices and specifications are subject to change. 8.30.16

*


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Meet the real Charlie’s Angels: Shaun Rakhar of 1st Unique Realty, Kim Correa of North American Title, Matt Zukauckas of UP Realty, Victor Aguilar, Karen Williams and Karla Aguilar, all of North American Title, fight their way to victory at the WCREALTORS TREPAC Bowling Tournament.

Buy Photo: RL_100616_F.jpg at www.myrealtyline.com

Tyson Neal, left, of Legend Lighting congratulates April Solimine of Taylor Morrison on her new position. Her husband, Lee Whitaker, right, of Pacesetter Homes couldn't be more proud of her!

Buy Photo: RL_100416_A.jpg at www.myrealtyline.com Buy Photo: RL_100716_E.jpg at www.myrealtyline.com

Past NAPMW President Michelle Goldberg and Matt Posey of AmeriPro Funding wind down at the NAPMW Wine Down Wednesday event at Antonelli's Cheese Shop.


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Submitted Photo

J.B. Goodwin, second from left, welcomes his Northwest Austin office agents Leonard Guerrero, left, Marcie Lowery and Mau Bustamante to his annual company picnic hosted at his home.

Buy Photo: RL_100216_B.jpg at www.myrealtyline.com

Kandis Rushing of Crescent Communities and Dana Thomas of Bryson get ready to brawl in the Bryson Splish Splash REALTOR Bash. They invited REALTORS to check out the new Leander communitiy where homes start in the $300s.

Buy Photo: RL_100116_D.jpg at www.myrealtyline.com

Anita Farrell of Keller Williams Realty and Mary Miner of Nextage Lone Star Realty enjoy some live music and a lovely glass of white wine while raising money for TREPAC at the ABoR TREPAC Wine Tasting at Rock Rose Hall.

Buy Photo: RL_100616_Q.jpg at www.myrealtyline.com

The Keller Williams Realty Round Rock team, "Living on a Spare," show their '80s flair at the WCREALTORS TREPAC Bowling Tournament fundraiser at Uncle Buck's Fish & Bowl.

Buy Photo: RL_100716_D.jpg at www.myrealtyline.com

Buy Photo: RL_060116_F.jpg at www.myrealtyline.com

The HBA of Greater Austin's Membership Director Debbie Horridge is glad to see her former boss Harry Savio, now principal of GroundBreaking Development Services, at the Association's 11th Annual Elected Officials Night.

Mary Miner, right, of Nextage Lone Star Realty teaches the Legal One Update MCE course to other REALTORS at the KB Home model at The Landings at Wells Branch.


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The DHI Mortgage/ DR Horton "Wrecking Balls" team has a great time while raising funds for TREPAC at the WCREALTORS TREPAC Bowling Tournament at Uncle Buck's Fish & Bowl.

Buy Photo: RL_100616_M.jpg at www.myrealtyline.com

Bill Evans of Austin Real Pros knows when he surrounds himself with these beautiful ladies he looks good! Pictured left to right are Jeni Williams of ABoR, Elizabeth Schneider of TARs and Emily Chenevert of ABoR.

Buy Photo: RL_100116_E.jpg at www.myrealtyline.com

Cristine Choate, left, and Tangela Bailey, both of Horizon Realty, thank Mark Hairston of Supreme Lending for hosting an MCE class where they earned continuing education credits required by TREC.

Buy Photo: RL_100816_B.jpg at www.myrealtyline.com

Buy Photo: RL_100516_E.jpg at www.myrealtyline.com

PRIDE IN OUR WORK “I enjoy helping families achieve the dream of homeownership.” Norma Guerrero Cowes

Mortgage Loan Originator, NMLS #211327

www.dhimortgage.com

Call DHI Mortgage today!

512-502-0545

Financing offered by DHI Mortgage Company, Ltd. Branch NMLS #38686. 10700 Pecan Park Blvd., Suite 120, Austin, TX 78750. Company NMLS #14622. For information on DHI Mortgage licensing, please visit www.dhimortgage.com/otherpages/licensing. Provided for informational purposes only. This is not a commitment to lend. Not all borrowers will qualify. REV: 09/22/16 / EXP: 09/22/17

Bill Meyer, front center, of Newland Communities, Debbie Horridge, left, of the HBA of Greater Austin, Carol Baker, right, of Capitol City Insurance and Robert Redinor of JJ Orion, back, enjoy networking at the HBA's 2017 Parade of Homes Meet the Builders event.


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HBA members gather to greet elected officials at the annual Elec ted O fficials Appreciation BBQ Bash. Pictured left to right are Megan McCoyJones of McCoys Building Supply, HBA 2016 President Wes Wigginton of Foursquare Builders and his wife Michelle. Buy Photo: RL_100716_H.jpg at www.myrealtyline.com

J.B. Goodwin of J.B. Goodwin REALTORS hosts his annual company wide picnic at his home on Lake Austin.

Submitted Photo

Jon Kasner of Kasner & Assoc., Suzanne Gantner of Sky Realty and Mike Luscier of Coldwell Bank er United REALTORS rack up some MCE hours thanks to Supreme Lending recently hosting a MCE course for REALTORS.

Buy Photo: RL_100616_P.jpg at www.myrealtyline.com

Introducing the "Bowling Beauties & Doug," a culmination of Century Oaks Title, Supreme Lending and Waterhouse Realty. The group got together to to raise funds for TREPAC at the annual WCREALTORS TREPAC Bowling Tournament.

Buy Photo: RL_100516_B.jpg at www.myrealtyline.com

CHAMPIONS SCHOOL PRESENTS

barbara

KEYNOTE 2017 AUSTIN WITH BARBARA CORCORAN

corcoran 3 Time Emmy Award Winner

Join Us for an Unforgettable Evening with ABC’s Shark Tank Investor and Real Estate Mogul!

nd

March 2

AT&T CONFERENCE CENTER UNIVERSITY OF TEXAS

Sponsorship and VIP Opportunities Available.

THE GRAND BALLROOM

For more details call 512-244-3545 or visit ChampionsSchool.com/Keynote Tickets on Sale Now!

Individual: $75 Friends of Champions (8 tickets): $560 Save $40! Real Estate

Loan Origination

Home Inspection

Appraisal

Business Etiquette

Austin/Round Rock Campus 3203 S I-35 Ste 520 Round Rock, TX 78664

In the Round Rock Crossing Plaza Located at I-35 & 45 Toll Road


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Stewart Title's "That's How I Roll" team get ready to roll at the WCREALTORS TREPAC Bowling Tournament at Uncle Buck's Fish & Bowl in Round Rock. WCREALTORS members got together to raise money to support TREPAC.

Buy Photo: RL_090516_B.jpg at www.myrealtyline.com

Dennis Ciani, left, of Pacesetter Homes, D'Nita Kuhn of H o m eTe a m Pe s t Defense and Tom Lynch of Pacesetter Homes mix and mingle with elected officials at the HBA's 11th Annual Elected Officials Night. Dennis gushed about his company's new "shopping experience" design center set to debut in 2017! Buy Photo: RL_100216_E.jpg at www.myrealtyline.com

Incoming! Celeste Yeakley of Premier Property Marketing Group attempts to stay dry at the Bryson Splish Splash REALTOR Bash.

Buy Photo: RL_100716_A.jpg at www.myrealtyline.com

Reach 10,000+ REALTORS Monthly! It’s Really a No Brainer! No Other Publication: • Is direct mailed to this many REALTORS every month. • Offers FREE PUBLICITY benefits with your ad*. • Costs as little as $410 per ad**.

Request a Media Kit 512-821-1900 • info@myrealtyline.com

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*Benefits vary by ad size and contract duration. Ask for details. **Published price for a 12x, black and white, quarter page ad.


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Trinity Title A S S O C I AT E S I N P R O G R E S S - A d v e r t i s e r P r o f i l e b y K a t i e B r o w n

With one location modeled as a boutique closing office, Trinity Title opened in Austin in 2005. Locally owned and operated, Trinity Title is an independent title agent, providing a full array of settlement and title services. “We serve the real estate community— both residential and commercial,” says Lori Naylor, president and owner of Trinity Title. “At Trinity Title, we fight to earn your business and referrals. Our business development team enhances our settlement and title services with tools to build your business, educational resources, market information and community connections.” Within its first few years of business, Trinity Title saw explosive growth in market share, opening additional locations in Austin, San Antonio and Dallas in 2009. Today, Trinity Title can be found all over the Austin area. “We currently have five locations in Austin and the surrounding communities, including Georgetown, Central and Southwest Austin, Lakeway and Bastrop,” Naylor says. “We will be opening a Round Rock location in the fourth quarter of 2016.” In addition to its significant presence across Austin, Trinity Title serves a variety of customer types, such as first-time homebuyers, veteran property owners, real estate investors, new construction and commercial clients. “Up

size, down size, right size or develop; we have the expertise to facilitate our client’s custom closing experience,” Naylor says. For Naylor, who oversees and implements company business objectives, daily operations, risk management and growth strategies, Trinity Title’s caring yet dedicated service sets it apart from other settlement and title providers. “When you work with Trinity Title you can expect to be greeted with an immediate feeling of appreciation for being chosen as

your service provider,” Naylor says. “We are a family of caring, dedicated experts who gather to serve each other and our communities daily.” For anyone involved in a real estate

13105 Craven Lane · 78653 · 512.579.4809

James Pham · jpham@mybuffington.com · Cell 512.731.6756 Rob Lewis · rlewis@mybuffington.com · Cell 512.797.5539 Parker-C 2,747 Nimitz-B 3,217 Stevenson II-C 2,546

SILVERLEAF · ROUND ROCK Blanco-A Colorado-E Comal-E Blanco-C

2Story/4Bed/2.5Bath/2Gar 2Story/4Bed/2.5Bath/2Gar 2Story/3Bed/2.5Bath/2Gar

$317,490 $337,230 $303,380

JAN JAN JAN

9563769 7264719 6783004

20301 Hidden Gully Lane · 78660 · 512.614.2377

2,020 2,577 2,084 2,030

PENLEY PARK · PFLUGERVILLE

1Story/3Bed/2Bath/2Gar 2Story/3Bed/2.5Bath/2Gar 1Story/4Bed/3Bath/2.5Gar 1Story/3Bed/2Bath/2Gar

$321,760 $343,115 $342,400 $330,690

DEC OCT NOW DEC

1327049 9219300 9515539 6851625

20301 Hidden Gully Lane · 78660 · 512.614.2377

Deborah J. Peel · dpeel@mybuffington.com · Cell 512.998.0051 Martin Ramos · mramos@mybuffington.com · Cell 512.868.7884 20200 Hidden Gully 20305 Hidden Gully 708 Carillion Drive 717 Carillion Drive 725 Carillion Drive 700 Gunning Cove 20201 Navarre Terrace 20145 Navarre Terrace 20205 Navarre Terrace 705 Manzano Lane 732 Coltrane Drive

Caldwell-B Pedernales-B Parker-B Caldwell-C Connally-C Parker-C Parker-C Sterling-D Sterling-C Houston-B Houston-A

1,812 2,580 2,747 1,772 1,984 2,747 2,747 2,448 2,448 2,340 1,975

transaction, it can be a stressful time. To ensure its clients are comfortable and informed throughout the process, Trinity Title proactively communicates with clients and customers to keep all parties to a transaction informed every step of the way. “We know all customers are unique and we have the capabilities of adapting to your individual needs,” Naylor says. “Our closing professionals respect and appreciate the emotional circumstances created at the closing table. In turn, we provide our clients the support and care that is deserved at the time of signing. We’re here every step of the way to answer questions, share experience and help you feel right at home.” In addition to quality service, Trinity Tile provides a variety of tools and resources to assist clients and customers. Packager is Trinity Title’s electronic delivery of a

hyperlink commitment where all pertinent documentation is viewable, downloadable or printable based on the recipient’s choice. In addition, its mobile app, Trinity Touch, allows 24/7 access to view your file specific

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Lori Naylor, President and Owner

documents, search property records on any property, as well as use payment calculators and view selling net sheets/buyer cost estimates. “Additionally, we support and are trained in numerous lender applications to facilitate the collaboration and generation of closing documents electronically with our lender partners,” Naylor says. At Trinity Title, team-focused mentality and dedication to hard work, kindness and consideration enables the staff to provide a stress-free experience for clients and customers. “Closing is a team effort and Trinity Title has mastered the art of collaboration,” Naylor says. “When you trust our team with your life-changing events, we all become a part of the shared experience. Our team has respect for each other while serving our communities and we are dedicated to professionalism, accuracy and expertise.” RL

THE VILLAS at UNIVERSITY PARK · ROUND ROCK

78665 · 512.579.4809

Lillian Pham · lpham@mybuffington.com · Cell 512.775.5447

Martin Ramos · mramos@mybuffington.com · Cell 512.868.7884 Deborah J. Peel · dpeel@mybuffington.com · Cell 512.998.0051 104 Blue Spruce Way 108 Blue Spruce Way 204 Blue Spruce Way 212 Blue Spruce Way

October 2016

When you work with Trinity Title you can expect to be greeted with an immediate feeling of appreciation for being chosen as your service provider.

SHADOW GLEN · MANOR 13300 Craven Lane 16920 John Michael 17008 John Michael

www.myRealtyLine.com

1Story/3Bed/2Bath/2Gar 1Story/4Bed/3Bath/3Gar 2Story/4Bed/3.5Bath/2Gar 1Story/3Bed/2Bath/2Gar 1Story/4Bed/2Bath/2Gar 2Story/4Bed/3.5Bath/2Gar 2Story/4Bed/3.5Bath/2Gar 2Story/4Bed/2.5Bath/2Gar 2Story/5Bed/3Bath/2Gar 1Story/3Bed/3Bath/2Gar 1Story/3Bed/2Bath/2Gar

$266,870 $389,990 $317,140 $267,200 $290,950 $331,610 $316,920 $264,340 $274,340 $322,450 $292,480

NOW NOW NOV NOW OCT OCT DEC OCT OCT DEC DEC

4813963 7674239 4880625 7540998 9313163 4275531 9048897 6782582 1183539 7325262 2470371

3651 Sandy Brook #200 3651 Sandy Brook #202 3651 Sandy Brook #204 3651 Sandy Brook #235 3651 Sandy Brook #114 3651 Sandy Brook #240

Muirfield-B Oakmont-A Turnberry-C Muirfield-C Muirfield-D Muirfield-B

1,773 1,713 1,966 1,905 1,897 1,905

2Story/3Bed/2.5Bath/2Gar 2Story/3Bed/2.5Bath/2Gar 2Story/3Bed/2.5Bath/2Gar 2Story/3Bed/2.5Bath/2Gar 2Story/3Bed/2.5Bath/2Gar 2Story/3Bed/2.5Bath/2Gar

VILLAGES of HIDDEN LAKE · PFLUGERVILLE

$299,990 $282,410 $290,590 $300,920 $304,960 $302,400

NOV NOV NOV JAN FEB FEB

4738198 5926134 1176001 8875805 7945041 7875649

3916 Jennie Marie Drive · 78660 · 512.645.0059

Lillian Pham · lpham@mybuffington.com · Cell 512.775.5447 Brennan Doty · bdoty@mybuffington.com · Cell 409.853.6942 3612 Anchor Bay Drive 18308 Drecker Springs 18312 Drecker Springs 17300 Silent Harbor 17321 Silent Harbor 17328 Silent Harbor 17405 Silent Harbor 17409 Silent Harbor

Timberlake-C Houston-B Stevenson II-C Blanco-C Brazos-C Rio Grande-B Blanco-B Brazos-C

2,027 1,975 2,492 2,030 2,422 2,981 2,368 2,422

ORCHARD RIDGE · LIBERTY HILL

1Story/3Bed/2Bath/3Gar 1Story/3Bed/2Bath/2Gar 2Story/3Bed/2.5Bath/2Gar 1Story/3Bed/2Bath/2Gar 2Story/4Bed/2.5Bath/2Gar 2Story/5Bed/3Bath/2Gar 1Story/3Bed/3Bath/2Gar 2Story/4Bed/2.5Bath/2Gar

$281,720 $273,100 $287,340 $299,990 $317,760 $341,445 $338,690 $322,360

NOW OCT OCT DEC SEPT SEPT DEC DEC

4985421 8383492 1254477 7748654 6108282 2964311 7604871 7401052

104 Orchard Park Drive · 78628 · 512.579.4809

Thomas Van Lith · tvanlith@mybuffington.com · Cell 512.484.8677 609 Beebrush Court 605 Beebrush Court 133 Fire Wheel Pass 249 Wild Sage Lane

Parker-H Sterling-H Houston-I Houston-H

Austin’s Leading Local Homebuilder

2,756 2,372 2,291 1,926

2Story/4Bed/2.5Bath/2Gar 2Story/5Bed/3Bath/2Gar 1Story/3Bed/2.5Bath/2Gar 1Story/3Bed/2Bath/2Gar

$362,000 $357,100 $340,260 $311,890

JAN FEB JAN JAN

1440018 3981273 7939499 4105792


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Putting a Face on Real Estate since 1995

Putting a Face on Real Estate since 1995.™

Everyone wins at Bryson where homes in the new Leander community start in the $300s! These REALTORS and friends had a splish splash blast in the park with a fun water balloon fight after touring the beautiful model homes there.

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AJ Tartt of North American Title visits with Diane Kennedy of Coldwell Banker United REALTORS and her husband Scott Kennedy of Kennedy Investments at the ABoR TREPAC Wine Tasting at Rock Rose Hall.

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Kids dive into the famous gigantic ice cream sundae at the annual JB Goodwin REALTORS company picnic.

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10:30 AM

Pam Carroll of Austin Title gets ready to show off her skills at the WCREALTORS TREPAC Bowling Tournament.

Submitted Photo

Austin Board of REALTORS®

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2017 Installation Saturday, January 21, 2017

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CMY

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Keeping Austin Connected

to its Past, Present,

and Future

For more information on advertising visit ABoR.com/Installation.


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Putting a Face on Real Estate since 1995

Steve Klein Custom Homes A S S O C I AT E S I N P R O G R E S S - A d v e r t i s e r P r o f i l e b y K a t i e B r o w n

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ocused on building detailed, personalized homes, Steve Klein Custom Builder is a respected homebuilder in the Victoria and Georgetown areas. Through careful selection of its employees, craftsmen, suppliers and builders, Steve Klein Custom Builder creates quality homes with comprehensive customer service throughout the process. Since Steve Klein Custom Builder started more than 27 years ago in Victoria, Texas, the company has built 12 neighborhoods in the area. Currently, they are building in Terravista

also branched out into neighborhoods in Leander and Liberty Hill,” says Chris Dodd, sales and marketing manager for Steve Klein Custom Builder. “We currently build in seven neighborhoods in Central Texas and two neighborhoods in Victoria.” In 2016, Steve Klein Custom Builder opened in three neighborhoods, including Greatwood in Leander, Sage Creek in Georgetown and Enclave at Northlake. In February 2017, the company will also be operating in Morning Star, a gated community

Our list of included features for our homes are hard to beat. in Victoria (not to be confused with Teravista in Round Rock and Georgetown), a 200-acre neighborhood with three different product lines for home design. Nearly 12 years ago, the business expanded its operations into Central Texas by opening a branch in Georgetown. “This year we

in Georgetown with 34 lots and homes ranging from 1,600 to 2,600 square feet. In addition to having a variety of neighborhood locations for homeowners to choose from, Steve Klein Custom Builder offers an array of different home types and styles to fit the needs of its residents. “We have

www.myRealtyLine.com over 77 floor plans, so buyers can chose a plan and modify it, or we can design a plan from scratch,” Dodd says. “We can build anything someone would like, from a modern design to a country style to a traditional look.” In addition, the company has some unique building practices that are not typical for many home builders. These upgrades include insulated walls for sound barriers, surround sound wiring in family rooms, ethernet connections and custom-made cabinets in multiple stains and colors. “Our list of included features for our homes are hard to beat,” Dodd says. “We are constantly improving our plans for livability and design.” Steve Klein Custom Builder’s personalized features and commitment to an easy building experience for its customers has led to multiple recognitions. The company has won America’s Best Custom Home Builder from National Association of Home Builders (NAHB) twice. Additionally, it has been named the Best of the Best Home Builder in Victoria for three years in a row, and won all 13 categories in Victoria’s Parade of Homes in 2016. Whether a firsttime homebuyer or building a forever home, Steve Klein Custom Builder guarantees a high level of attention to detail and service for its customers. “The Steve Klein philosophy is to deliver to the customer 100 percent of what

October 2016

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Chris Dodd, Sales & Marketing Manager

we promise by properly communicating and thoroughly understanding their expectations,” Dodd says. “We pledge to provide service to our customers on time, in a quality workmanship manner and with a smile!” RL


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October 2016 Front Page: Continued

One article was about popcorn ceilings of all things. “I don’t know why and I would not have predicted that.” The other post was about a six bedroom house in northeast Austin. Crossland suggested it would make a great group home. Readers did not agree. “It created a firestorm and I started getting nasty emails. So I wrote a blog article about that and it generated a ton of comments.” Is the trick to come up with article ideas that will rile up your base? None of the real estate bloggers we spoke with thought this was a good strategy. After all, the goal is to get your readers to like you.

Social media is your friend Today, Crossland has more than 600 blog posts under his belt. He started his real estate website in 2007 and wrote several articles a week until 2014. On top of the hours it takes to report, write, and edit articles, any good business blogger will tell you having a social media strategy is crucial. “I think it's a good idea to cross-promote on Facebook, Twitter, and LinkedIn, especially when you are attempting to develop a following on a stand-alone blog site,” says Crouch. “At my most prolific, I was cranking out at least one post per day,” he says, but admits that publishing even one article every week can still help you gain name recognition.

He who must not be named There is one individual out there determined to crash your blog party every time. He seems to read every article and comment on every post. We prefer not to name him and we especially hate to feed him, but the Internet troll refuses to be ignored. If you plan to start a blog and are not sure how you will handle troll behavior and

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abuse, just look to your blogging colleagues. “I’ve had to grow thicker skin,” says Galligan. But fortunately, the ‘net has evolved in ways that can minimize trolls. One way is to require commenters to use their real names in the comments sections. Now, Crossland still gets some abuse, but mostly it’s from people offering “helpful” grammar and spelling tips. “You just can’t be easily offended,” he says. “And it’s important to be patient." Crossland compares criticism he gets on his blog to comment sections on sites like Yelp where customers are encouraged to tell business owners how they really feel. There are ways to turn negativity into a positive, promotional experience. Crossland’s strategy when he gets a nasty comment is, “Instead of arguing and fighting, I just say, ‘I get where you’re coming from.’ The way you respond to negative criticism can be a great promotional tool.”

Should I start blogging too? The bottom line is that if you have blogging in your blood, you probably know it. You’re already a prolific (and hopefully polite) commenter on industry websites. You tend to pontificate on your Twitter feed. Maybe you’re loquacious in your emails to friends and clients. If you have passionate ideas about the real estate industry and feel that you can help people make decisions about how to buy, when to sell, whether to rent or own, you too could be an influential blogger. But don’t confuse this with the idea that people are entitled to know how you feel. A good blogger researches his or her topic and provides facts that help readers make informed decisions. If you just want to tell people how to do their job better, perhaps you should stick to Facebook. And use your real name. RL

austin

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Putting a Face on Real Estate since 1995.™

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Putting a Face on Real Estate since 1995

P. O. Box 81366 • Austin, Texas 78708-1366 (512) 821-1900 www.myRealtyLine.com E-mail: info@myRealtyLine.com

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Putting a Face on Real Estate since 1995

Publisher: Doren L. Carver doren@myRealtyLine.com

Associate Publisher: Tawanna K. Carver tawanna@myRealtyLine.com

Managing Editor: Naomi Bludworth naomi@myRealtyLine.com

Contributing Editor: Linda McNabb

Contributing Writers: Riki Markowitz, Katie Brown, Naomi Bludworth

Contributing Photographers: Doren L. Carver Phillip Haustein

Columnists: Aaron Farmer, Shavonne Martin, Wes Wigginton, Ruby Johnson Submission Guidelines: Submit photos, press releases and calendar items to naomi@myrealtyline.com. All photos must be at least 300 dpi and include a caption with first/last name and company affiliation. Press releases must be fewer than 300 words. Non-advertisers submitting calendar items will be charged $25 per submission. All submissions must be received at least seven calendar days prior to ad copy deadlines published at www.myrealtyline.com/blog/advertise.html. Submission items will be included as space allows. Realty Line Austin is published monthly by Caxton Publications, Inc.© as a non-subscription publication for the more than 8,000 members of the Austin Board of REALTORS®(ABoR), the more than 1,500 members of the Williamson County Association of REALTORS® (WCREALTORS) and the Home Builders Association (HBA) of Greater Austin. Realty Line Austin is printed on recycled paper. Realty Line Austin is a proud member of the Austin Board of REALTORS®, the Williamson County Association of REALTORS®, the Home Builders Association (HBA) of Greater Austin and is a honorary member of the Women’s Council of REALTORS. Realty Line Austin is not responsible for opinions or facts expressed by non-staff writers or for errors and any by-products in advertising or editorial copy. REALTOR® is a registered trademark. The word REALTOR® sometimes appears in this publication without the registered trademark symbol (®) for the purpose of saving space. Wherever the word REALTOR® appears in this publication, the registered trademark should be assumed.

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Putting a Face on Real Estate since 1995.™

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October 2016

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October 2016

Real Estate News & Notes Austin Landmark Property Services, Inc. celebrates 30th anniversary Austin Landmark Property Services Inc., a residential property management company, was established in 1986. Locally owned and operated, ALPS, Inc. is a leader in the residential property management industry. Located at 11573 Jollyville Road, Austin 78759. ALPS, Inc. services single family rentals in Travis, Williamson, Hays and Bastrop Counties. In October 1986, Karen and Rick Ebert opened Austin Landmark Property Services,

Inc. Karen has been instrumental in the national property management industry, and Rick is a well-known Austin Real Estate broker, teacher and Author. Their son Mike Ebert currently acts as Director of Property Management. ALPS, Inc. is happy to announce its 30th anniversary! We appreciate all the support from our community and cherish the relationships formed over all the years. Looking forward to another 30! RL

Coalition calls out City of Austin's budget; negative impact on housing affordability The Austin Chamber of Commerce, Real Estate Council of Austin, and the Home Builders Association of Greater Austin wish to express our concerns about the negative impact on housing that the City of Austin’s $3.7 billion budget creates. We hear every day from our members about the challenges their employees face when buying or renting in Austin. Currently (and historically) our city government does not process enough permits in a timely manner to build homes for the people who live here. Strangely, with this new budget, City Council actually added more red tape and cut funding for additional permitting support, which will make a bad situation even worse. The City cannot reduce housing supply and expect prices to stop escalating at an astonishing rate. The City’s budget decisions

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will continue to stifle supply and increase the cost of housing. We encourage the Council to reverse its decision to cut resources from the Development Services Department (DSD) immediately. At last week’s budget hearing, a narrow majority of Austin City Council voted to cut significant funding and positions to the DSD including: • Converted one new DSD position to Neighborhood Housing and Community Development position (Planning Officer). • Cut 10% from contractuals and commodities budget – $68,887 • Removed funding for Annual Customer Survey – $55,000 • Removed $250,000 from training, professional registrations and memberships.

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Putting a Face on Real Estate since 1995.™

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Putting a Face on Real Estate since 1995

• Removed funding for reclassification of key positions – $106,568 • Removed $235,000 (out of $450,000) of funding for the Third Party Plan Review and Inspection. Those resources are vital to the success of

this department, and while we fully believe that the Director is capable of implementing the department’s two-year action plan and the Zucker Report, we are growing increasingly concerned that he will not be equipped with the resources to achieve these goals. RL

Give your opinion on I-35 reconstruction by Wed, 10/19 For the first time since it was established more than 50 years ago, I-35 through downtown Austin is in the initial stages of a massive reconstruction. The Central7 Project from US 183 to Riverside Drive offers Austinites a rare opportunity to have a say in one of the most potentially transformative and important projects in a lifetime. The Central7 project under consideration includes: • Seven miles of improvements from US 183 to Riverside Drive • Variable priced tolled express lanes with free access for transit and emergency responders • Main lane, frontage road, and ramp improvements • Two design options for downtown, raised and lowered • Bike/pedestrian enhancements The Texas Department of Transportation

(TxDOT) is conducting an environmental study of the corridor and is in the process of deciding between a raised and a lowered option, both of which will reduce congestion. Senator Kirk Watson, Mayor Steve Adler, and others have called the community to support the lowered option, which creates the opportunity to improve mobility and dramatically change the quality of life in our community. The lowered option would open the door to a “cut and cap” option that would allow for I-35 to be covered and for green space or other developments to be installed above the roadway. You can submit your comments at the Central7 Open House page at https:// central7.mobility35openhouse.com/submita-comment/ through Wednesday, Oct. 19. Videos and other media are available to give a better idea of the feel and appearance of the two options TxDOT is weighing. RL

Send us Your News!

Submission Guidelines: Submit photos, press releases and calendar items to naomi@myrealtyline.com. All photos must be at least 300 dpi and include a caption with first/last name, company affiliation and a short description. Press releases must be fewer than 300 words and are subject to editing for brevity. Calendar items are free to advertisers and $25 per submission for others. All submissions must be received at least seven calendar days prior to ad copy deadlines published at www.myrealtyline.com/advertise.html. Submission items will be included as space allows.

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©2016 North American Title Group and its subsidiaries. All Rights Reserved. North American Title Group and its subsidiaries are not responsible for any errors or omissions, or for the results obtained from the use of this information. | TX16-9542 TX 8-1-16


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October 2016

31

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October 2016

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Putting a Face on Real Estate since 1995.™

Mirror, mirror on the wall, who's the fairest of them all? Christy Gessler of Keller Williams Realty is the fairest in the land. She attends the WCREALTORS' TREPAC Bowling Tournament at Uncle Buck's Fish & Bowl.

Buy Photo: RL_100616_K.jpg at www.myrealtyline.com

It's the good, the bad and the beautiful! Team Splish gets ready to splash the competition at the Bryson Splish Splash REALTOR Bash where REALTORS were invited to tour model homes by five builders before a fun water balloon fight in the park. Homes in Bryson start in the $300s. Buy Photo: RL_100216_A.jpg at www.myrealtyline.com

By George, George for NAPMW for President — again? Matt Posey of AmeriPro Funding, left, is delighted to have George Light, center, of First United Lending at the helm of NAPMW again! Also pictured is Jeff Young, right, of First United Lending.

Buy Photo: RL_100716_I.jpg at www.myrealtyline.com Buy Photo: RL_100416_C.jpg at www.myrealtyline.com

Lisa Mogul, right, and her team at CMG Financial volunteer to check in elected officials at the HBA of Greater Austin's 11th Annual Elected Officials Night.

Realty Line October 2016 Issue  

Putting a face on real estate since 1995. The Realty Line October 2016 Issue focuses on blogging and whether it's worth the time for real e...

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