Page 1

in this issue…

Putting a Face on Real Estate since 1995™

• WCREALTORS Super Bowl of Builders • AYREP Happy Hour • NAPMW Casino Night • Brohn Homes MCE Class • and much, much more!

Associates in Progress


Page 25 MARCH 2016 • VOLUME 20 • ISSUE 10

Helpful home staging tips you can use By Riki Markowitz


Visit us online 24/7 at

P. O. Box 81366, Austin, Texas 78708




Putting a Face on Real Estate since 1995

Buyer psychology Printed on recycled paper.

Presorted Standard U.S. Postage PAID Austin, Texas Paid Permit #715

eal estate home staging is not a new concept. Since at least the mid-20th century, it has always been part of an agent’s role to suggest ways to make a home more appealing to buyers, by removing clutter, at the very least, all the way up to an exterior power wash to costly renovations like new kitchen countertops. After the most recent housing bubble, real estate associations are taking the staging industry much more seriously and quantifying the benefits of selling a home as is versus hiring a staging professional. In 2015 the National Association of REALTORS (NAR) released a report about home staging in which nearly 2,500 REAL-

TOR members were surveyed. NAR set out to see if a cosmetic makeover results in higher home sale prices. The bottom line? It does. According to the report, about half of buyers’ agents say clients are affected positively by home staging. NAR concluded that “it is easier [for buyers] to visualize the property as a future home.” Survey takers agreed that buyers will overlook certain property faults and will even pay more for a house that is staged to their liking.

There are a few factors that can make home staging tricky. First, it’s impossible to predict a style that will be pleasing to the largest number of qualified home shoppers. Second, many sellers have an emotional attachment to their homes and can have substantial difficulty seeing their property as just another commodity. Brian David Morris, owner of Brian David Design, says that people are often selling their home for reasons that are upsetting – a divorce, job loss, or any number of other unforeseeable life events. “I have a degree in psychology and it’s more helpful than you can imagine,” says Morris. “It helps for me to meet people where they are emotionally.” This is one of the biggest reasons why it’s not in an agent’s best interest to take it upon him or herself to move around a client’s furniture or even personally suggest upgrading kitchen countertops. Amy George of Impact Interiors has been a professional real estate stager since 2009. In 2015, her company worked on 160 properties. She is known in the industry for her calm demeanor and specializes in helping emotional sellers understand the reason behind a suggestion like a countertop upgrade. “But just to be clear,” says George, “the REALTOR is truly our client. We come in as a third party – a neutral party.”

Upcoming Events Tuesday, March 22 HBA: ATX Real Estate Leaders Forum — Housing Affordability Phillips Event Center - 8:30 to 11:30 a.m. CCIM Networking Luncheon Westwood Country Club - 11:30 to 1 p.m. Wednesday, March 23 NAPMW: Personality Profiling ABoR - 9 to 11 a.m.

Pro Staging Tips Always be a professional. There are a lot of hobby stagers out there and while these individuals may offer a good deal on their services and have a knack for modernizing a room, they are actually cutting corners in some very critical ways. “We’re moving a lot of things around,” says George. “Whether we’re in a home that’s selling for under $500k or a luxury home, if we break a vase, guess what? I have to be insured.” It’s the business of a seasoned professional to understand buyer psychology. “Buyers don’t make rational decisions, they make emotional decisions and they justify their decisions with rationale,” says Morris. “We have about 10 or 15 seconds to get their emotions in our favor.” Have “curb appeal.” That moment when a potential buyer arrives at a home is what NAR calls “curb appeal,” or the “drive-up impression.” While it may be common sense to weed the garden and keep a manicured lawn, the Real Estate Staging Association (RESA) also suggests eliminating those little annoyances that can get under a person’s skin, like maintaining bushes so they’re not scraping people as they approach the front door, replace outdoor light bulbs and be sure to eliminate corner cobwebs and the spiders that live there. Don’t interfere with your stager. One thing the stagers we spoke with could not

Front Page: Continued on page 28

AYREP March Happy Hour NXNW Brewery on Slaughter Lane 4:30 to 7:30 p.m. Saturday, April 2 HBA Marketing & Advertising Excellence (MAX) Awards Gala JW Marriott - 6:15pm Saturday, April 9 Bryson Crawfish Boil Bryson - 12 to 4 p.m. Thursday, April 14 WCREALTORS: 2016 West Side Story Bus Tour - WCREALTORS Office & Bryson 8:30 a.m. to 4:30 p.m. HBA Sales & Marketing Council Crawfish Boil Builder/REALTOR Mixer Easton Park - 6 to 9 p.m. Wednesday, April 20 CRS Bi-Monthly Meeting Westwood Country Club 11:30 a.m. to 1 p.m. More at


March 2016

RL austin

Putting a Face on Real Estate since 1995.™


Putting a Face on Real Estate since 1995

2016 - 1st Edition

Contact a Gracy Title Sales Executive today for more details.

Partnerships Built on Trust Partnerships Built on Trust


Putting a Face on Real Estate since 1995.™


Austin Board of REALTORS®


Putting a Face on Real Estate since 1995

President’s Column By Aaron Farmer • 2016 President

The importance of diversity


s we approach Fair Housing Month in April, it’s a great time to focus on the importance of a diverse community. This April 11th will mark the 48th anniversary of the passage of the Fair Housing Act—a fundamental step of progress we took as a country all of those years ago. While we should truly focus on diversity every day and month of the year, take this time to review the Fair Housing Declaration and discuss the topic among your peers and clients. As a reminder, Article 10 of the Code of Ethics includes the declaration that any REALTOR “shall not deny equal professional services to any person for reasons of race, color, religion, sex, handicap, familial status, national origin, sexual orientation, or gender identity.” As community leaders, we can play a huge role in spreading this message.

ABoR Forum during Fair Housing Month We’ll be discussing diversity and our Central Texas community in-depth at our ABoR Forum on Wednesday, April 27. Lo-

cal leaders focused on improving both the community and housing through diversity will lead the discussion, which will serve as an excellent way to close out Fair Housing Month. As our city and the surrounding areas continue to grow at an unprecedented rate, diversity is too important of an issue to let slip by the wayside as we fight to build stronger neighborhoods and more stable communities. Stay tuned to Forum for more details on this imperative discussion.

Don’t forget your MLS benefits As the housing market picks up once again into the busy summer season, I’d like to remind you of the powerful tools your ABoR MLS subscription contains. These tools are designed to help you work faster and smarter for your clients. Just a few of the products at your fingertips include: CSS Scheduler with the new “Courtesy Notice” setting—similar to the popular “Show and Go,” and will actually allow you and/or

March 2016

your client know when an interested party is going to view a property, and still doesn’t require an official approval by the listing agent or seller. Down Payment Resource (DPR) is another free MLS-integrated program that ties in well with Fair Housing Month. This innovative product quickly and easily shows clients what their down payment options could be for qualifying listings. Since down payments are one of the biggest hurdles to climb for homebuyers, and particularly first-time homebuyers, DPR boosts your value by giving you easy access to potential assistance programs they can trust. I encourage all of you to give these tools and all of the other benefits and discounts included

in your ABoR MLS subscription a try next time you log in. Also not to be forgotten is the time-saving INRIX Drive Time to accurately predict traffic commute times directly in the MLS. Thank you again for helping us grow more diverse in our communities. If you’re looking for more ways to get involved, there are a wide range of local, diverse REALTORaffiliated groups always looking for more members. I encourage you to find a group that interests you and stay tuned to more opportunities to spread this message. As REALTORS, we can have a profound impact on shaping Central Texas, so let’s continue to work towards a more diverse and inclusive community! RL

ABoR Academy Educational Courses Mar 21: Know Your Code: Article 1 (TREC# 01-00-117-29849) Mar 21: REALTOR Code of Ethics (TREC# 03-00-057-28953) Mar 21: Realist Tax 2.0 (TREC# 02-00-067-28919) Mar 22-23: Senior Real Estate Specialist Designation (TREC# 15-00-027-28190) Mar 22: Adding & Editing Listings – South Office (TREC# 02-00-067-28920) Mar 22: Guerilla Marketing for Real Estate Pros (TREC# 03-00-117-29749) Mar 22: TREC Legal Update I (TREC# 04-04-127-29622) Mar 22: Video Broadcast: The Basics of Agent and Consumer Advocacy (TREC# 02-00-107-29536) Mar 23: Introduction to Matrix (TREC# 03-00-057-28941)

More at

Experience the First American Title Difference See what our employees are saying: “First American Title allows me the opportunity to grow my career, gives me the support to achieve my goals and provides helpful tools and resources to my clients. The strength and longevity of the company provides the consumer security and protection. We have a national presence but provide a personalized boutique feeling to our clients and the consumer. I have had the opportunity to develop my skills that have propelled me to succeed in what I love to do. I appreciate a company that puts their people first.” - Kierstin McBride, Sr. Escrow Officer, Lakeway Branch

Are you looking for national company support with a close-knit family feel? Then the First American Title culture may be the fit for you! Contact us about available positions in the Austin area



Visit us online at:


March 2016




Putting a Face on Real Estate since 1995

Putting a Face on Real Estate since 1995.™

Connie Wooster of Independence Title welcomes Mohammad-Ali Tukdi of Dash Realty to the company’s new Pflugerville office. The powerhouse title company celebrated with a special “Between a Rock and a Weird Place” grand opening event.

Buy Photo: RL_030716_Q.jpg at

While at the WCREALTORS Super Bowl of Builders, Ashley Anyankor of Brohn Homes tells Mary Kelley King of Keller Williams Realty that the builder has new communities opening soon.

Buy Photo: RL_031016_E.jpg at Buy Photo: RL_030716_L.jpg at

Debra Godwin of AmeriPro Home Loans lands a “21” — the Big Win in a game of Black Jack at the NAPMW Casino Night at Dave & Buster’s.

WE WANT YOU TO KEEP MORE OF THE MONEY YOU EARN! HOW DOES 100% COMMISSION SOUND? You deserve to find out why so many Top Producers are making the switch

For a confidential appointment to learn how to keep more of the money you earn, call CHRISTI DAVIDSON, Team Leader




WESTLAKE LOOP 360 (512) 691-7668

Real Estate business, I have worked with


involved in numerous closings. None of

a lot of Title Companies and have been the transactions have been as smooth,

(512) 329-2680

professional and handled as well as


They address all the possible pitfalls and

those I have done with Chicago Title. concerns before I even have time to

(512) 480-8353

consider them. In every area of the


which takes the pressure off of me! My

(512) 345-6525 12515-8 RESEARCH BLVD. SUITE 100 AUSTIN,TX 78759

...throughout the past 30 years in the

closing, Chicago Title comes through, choice for all my real estate transactions is Chicago Title!

Putting a Face on Real Estate since 1995.™

RL austin


Putting a Face on Real Estate since 1995

March 2016


A great new neighborhood is coming to Pflugerville! We’ve put the finishing touches on some innovative new-home designs, and in a few short months, we’ll be rolling out the red carpet at The Edgewaters. Beautiful new homes. A great new neighborhood. Get ready—KB Home is coming!

The Edgewaters in Pflugerville • 1,647–3,125 sq. ft., 3–6 bdrms., 2–4 baths • commuter friendly; easy access to IH-35, Hwy. 45 and Hwy. 130 • convenient to major employers like Dell, IBM and National Instruments™ • shopping nearby at La Frontera Square and Stone Hill Town Center From IH-35, exit FM-1825/Wells Branch Pkwy. heading east. Turn left on FM-1825/W. Pecan St. and left on Swenson Farms Blvd. to community on your right. (888) 524-6637

Broker Cooperation Welcome. ©2016 KB Home (KBH). No affiliation or sponsorship is intended or implied with Dell, IBM, National Instruments™, La Frontera Square or Stone Hill Town Center, and all trademarks are owned by the respective trademark owners. Plans, pricing, financing, terms, availability and specifications subject to change/prior sale without notice and may vary by neighborhood, lot location and home series. Buyer responsible for all taxes, insurance and other fees. Sq. footage is approximate. Photo may depict upgraded landscaping/options and may not represent lowest-priced homes. See sales counselor for details. AUS-54702



March 2016

RL austin


Putting a Face on Real Estate since 1995

Putting a Face on Real Estate since 1995.™

Rose Herron, David and Lisa Noriega, all of Keller Williams Realty, have a chance to win anything from gift cards to body produåcts to their own radio spot at the Travisso Model home Tour.

Buy Photo: RL_031216_J.jpg at

Phyllis Avery of Independence Title shows Sandy Roy of Kuper Sotheby’s International Realty around the Lakeway office during the company’s Open House event.

Buy Photo: RL_030216_B.jpg at

Rich Daugherty and Ashley Anyankor, both of Brohn Homes, give Kendra Johnson and Allegra Archer, both of Keller Williams Realty, a tour of the model home in Edgewater before heading over to pick a key to see if they won!

Buy Photo: RL_020416_I.jpg at Buy Photo: RL_031216_B.jpg at



For 30 years, Mission Mortgage has been providing professional residential lending services in Austin. We are a locally owned company with the resources of a national lender. We provide processing, underwriting, closing and funding services inside our company, allowing us to complete your transaction with the fewest delays. For more information on our 30 day guarantee, visit us at

NMLS #207583

Mission Mortgage

Lynda Parker and Alisha Austin, both of Austin Options Realty, pick up builder incentives and inventory at the WCREALTORS Super Bowl of Builders event.


Putting a Face on Real Estate since 1995.™


Williamson County Assoc. of REALTORS®


Putting a Face on Real Estate since 1995


March 2016


President’s Column

people,” says Dr. Jim Gaines, Chief Economist

pass prices. Many potential homebuyers are

By Shavonne Martin • 2016 President

with The Real Estate Center at Texas A&M

feeling the pain from constant rent increases,

University. “A 3:1 or 3.5:1 ratio of home price

which in many cases are higher than what a

to salary is optimal, desirable, and sustain-

mortgage payment would be. Buyers realize

able.” With approximately 30 percent of the

the benefits homeownership, and with interest

homes sold in Williamson County priced un-

rates still below 5 percent, home buyers find

der $200,000, this is a cause for concern.

it very affordable to buy a home in William-

Setting the stage for affordable housing or many listing agents, staging is an integral part of their marketing plan to get a home sold. According to the most recent Profile of Homes Staging, released by the National Association of REALTORS, 47 percent of buyers are positively affected by home staging. Among listing agents, NAR reports that 34 percent stage all their homes, 13 percent stage homes that are difficult to sell, and only four percent stage “high-priced” homes. Why do agents stage homes? 81 percent of agents interviewed believe that it helps potential buyers visualize the property as “their home”; 28 percent believe that it helps buyers overlook property faults. According to the same report however, 19 percent of agents who work with buyers, and 10 percent of agents who work with sellers believe that staging has no effect on the price of a home. WCREALTORS understands the importance of home staging and the affect it has on the real estate market. The Association hosts a staging course annually to help REALTORS obtain their ASP Certification and for those

interested in making staging a profession., the provider of the WCREALTORS Staging Course, states that staged homes sell on average 83 percent faster than non-staged homes. With the price of homes increasing yearover-year and the DOM decreasing, it begs the question, “Is staging the most important thing for the market right now?” An issue that keeps being brought up is affordability; while Williamson County is still more affordable than Travis County ($241,000 median price vs. $299,000 median price for 2015, respectively) there are still concerns about how fast home prices are rising in comparison to salaries. According to the US Census Bureau, the average salary of a resident of the Austin-Round Rock MSA is $63,600; however, the median price of a home in Williamson County during 2015 was $241,000. “We’ve had five years of boom, over 10 percent appreciation yearover-year and home prices around four times an annual salary, which is a stretch for many

WCREALTORS has established an Afford-

son County. The Association has compiled

able Housing Committee, which will focus

a resource of down payment assistance pro-

on solutions to help keep housing affordable

grams on the recently relaunched

within Williamson County, while still main-

website to assist potential buyers. Always have

taining the values of the neighboring proper-

your clients check with their lender for special

ties. This committee is also looking into grants

programs, or possible USDA Financing.

and classes to help educate the membership

For more information about the Affordable

about affordable housing, and how to help cli-

Housing Committee, please visit www.WC-

ents with lower than median price ranges. and visit the Blog for updates

Affordable housing does not just encom-

from Association leadership. RL



Your career makes sense at RE/MAX. *Source: MMR Strategy Group study of buyers and sellers, asked if there is one real estate brand they would be most likely to recommend to a friend or relative, and if so which one. ©2016 RE/MAX, LLC. Each RE/MAX® office is independently owned and operated. 16_78024


March 2016

RL austin


Putting a Face on Real Estate since 1995

Putting a Face on Real Estate since 1995.™

David Johnsmiller, Teresa Quinn and Dan Smith, all of Keller Williams Realty, take advantage of the company’s continuing education program at the Keller Williams Lake Travis office where they attended a lunch and learn.

Buy Photo: RL_030716_D.jpg at

Alfredo Guerrero of Rising Point Solutions welcomes Tim Dockery of Willow Bend Mortgage to the RPS Mixer at Brickhouse Tavern.

Buy Photo: RL_030216_G.jpg at Buy Photo: RL_030916_B.jpg at

Brian Pitman and Jodi Gregg, both of Independence Title, welcome guests to the company’s Lakeway office Open House event.

吀栀攀 伀渀氀礀 䄀瀀瀀 夀漀甀ᤠ氀氀 一攀攀搀 ⸀ ⸀ ⸀

吀漀 匀椀洀瀀氀椀昀礀 吀栀攀 䠀漀洀攀 䈀甀礀椀渀最 倀爀漀挀攀猀猀 䌀漀渀渀攀挀琀椀渀最 眀椀琀栀 礀漀甀爀 洀漀爀琀最愀最攀 瀀爀漀昀攀猀猀椀漀渀愀氀Ⰰ  漀爀 刀攀愀氀琀漀爀Ⰰ 椀猀 洀漀爀攀 挀漀渀瘀攀渀椀攀渀琀 琀栀愀渀 攀瘀攀爀 眀椀琀栀  漀甀爀 攀愀猀礀ⴀ琀漀ⴀ甀猀攀 愀瀀瀀⸀  䘀爀漀洀 猀攀挀甀爀攀氀礀 猀甀戀洀椀琀琀椀渀最  礀漀甀爀 椀渀昀漀爀洀愀琀椀漀渀 愀渀搀 搀漀挀甀洀攀渀琀愀琀椀漀渀 搀椀爀攀挀琀氀礀 琀漀  礀漀甀爀 氀漀愀渀 漀昀昀椀挀攀爀 琀漀 甀猀椀渀最 漀甀爀 挀愀氀挀甀氀愀琀漀爀猀 琀漀  愀挀挀甀爀愀琀攀氀礀 瀀爀漀樀攀挀琀 礀漀甀爀 洀漀爀琀最愀最攀 瀀愀礀洀攀渀琀Ⰰ 琀栀椀猀  愀瀀瀀 欀攀攀瀀猀  愀瀀瀀 欀攀攀瀀猀 礀漀甀 洀漀瘀椀渀最 焀甀椀挀欀氀礀 愀渀搀 攀愀猀椀氀礀  琀漀眀愀爀搀猀 礀漀甀爀 渀攀眀 栀漀洀攀⸀   䐀漀眀渀氀漀愀搀 琀栀攀 䰀攀最愀挀礀 䴀甀琀甀愀氀 䄀瀀瀀 吀漀搀愀礀℀

䌀愀氀氀 ⠀㔀㄀㈀⤀ 㜀㜀㘀ⴀ㄀㐀    伀爀 瘀椀猀椀琀 䰀攀最愀挀礀䴀甀琀甀愀氀⸀挀漀洀  吀漀 猀琀愀爀琀 琀栀攀 愀瀀瀀氀椀挀愀琀椀漀渀  瀀爀漀挀攀猀猀 琀漀搀愀礀⸀ 

䘀椀渀搀 甀猀 漀渀㨀 䰀攀最愀挀礀 䴀甀琀甀愀氀 䴀漀爀琀最愀最攀 䄀瀀瀀 椀猀 愀 昀爀攀攀 搀漀眀渀氀漀愀搀 椀渀 琀栀攀 䄀瀀瀀 匀琀漀爀攀 愀渀搀 挀漀洀瀀愀琀椀戀氀攀 眀椀琀栀 䄀瀀瀀氀攀 ☀ 䄀渀搀爀漀椀搀 搀攀瘀椀挀攀猀⸀  䤀渀昀漀爀洀愀琀椀漀渀 爀攀瀀爀攀猀攀渀琀攀搀 漀渀 琀栀攀 䄀瀀瀀 椀猀 戀攀氀椀攀瘀攀搀 琀漀 戀攀 愀挀挀甀爀愀琀攀 愀琀 琀栀攀 琀椀洀攀 漀昀 瘀椀攀眀椀渀最⸀ 䘀漀爀 琀栀攀 洀漀猀琀 甀瀀 琀漀 搀愀琀攀 猀琀愀琀甀猀 愀渀搀  氀漀愀渀 椀渀昀漀爀洀愀琀椀漀渀Ⰰ 瀀氀攀愀猀攀 挀漀渀琀愀挀琀 礀漀甀爀 䰀攀最愀挀礀 䰀漀愀渀 伀û椀挀攀爀⸀

一䴀䰀匀 ⌀㈀㜀㠀㘀㜀㔀

Putting a Face on Real Estate since 1995.™

RL austin


Putting a Face on Real Estate since 1995

March 2016





Sarah Scholwinski Escrow Officer

1717 West 6th Street, Suite 105 Austin, TX 78703 P: 512-329-0777 •

Where Austin Closes



March 2016

RL austin


Putting a Face on Real Estate since 1995

Putting a Face on Real Estate since 1995.™

Debbie Crowe, Erin Turley, Claudia Verastegul, Kim Kahle and Susie Adams have some fun in the photo booth at the Independence Title Lakeway office Open House.

Buy Photo: RL_030216_K.jpg at

Lauryl Kays of Keller Williams Realty and Marie Reed of RE/MAX 1 and Mike Luscier of DEN Realty get a lesson in Facebook 101 at Blackburn Communities’ The Preserve at Mayfield Ranch.

Buy Photo: RL_030816_E.jpg at

Kevin Arfa of KB Home, assures Mary Boatright of RE/MAX 1 and Sharon Moss of Sky Realty that they have plenty of homes for their clients to choose from. Kevin meets dozens of REALTORS at the WCREALTORS Super Bowl of Builders. Buy Photo: RL_031216_I.jpg at Buy Photo: RL_030716_C.jpg at

Dallas Courville of Coldwell Banker United, REALTORS picks out her gift at the Travisso Model Home tour. Nice!


Putting a Face on Real Estate since 1995.™




Putting a Face on Real Estate since 1995

March 2016

h s i f t a w a r l i C Bo Austin’s Largest Builder / Realtor Mixer

APRIL 14 from 6 ¯ 9 PM

Easton Park: 7100 Cardinal Bloom Loop • Austin 78744

Live Music

· Crawfish

Purchase Before April 2 and Save!

· Drinks HOSTED BY:

Tickets: $25 each **Purchase 10 OR MORE for $20 each

After April 2:

Tickets: $30 each **Purchase 10 OR MORE for $25 each For more information and to register visit

d u o r P SPONSORS Builders FirstSource



March 2016




Putting a Face on Real Estate since 1995

Putting a Face on Real Estate since 1995.™

Buy photo: RL_010612_G.JPG at

Eric Love of Jet Linxf, Jill Love and Cherie Rood, both of Radian, play a hand of Black Jack at the NAPMW Casino Night at Dave and Buster’s.

Submitted Photo

Debbie Stevenson, Steve Marcyes, Kim Smith, Steve Robertson, Robin Rhoads, Walter Horton, Connie Coley, and Tonna Marcyes, all of JB Goodwin, REALTORS, earn their way to the company's $3 Million Dollar Club.

Buy Photo: RL_031216_D.jpg at

Buy Photo: RL_030716_N.jpg at

Brittney Heffernan, left, of Highland Homes, shows Amy Kramer, Rick Luisi and Tamara Moritz, all of Coldwell Banker United, REALTORS, where to pick up their special gifts for attending the Travisso Model Home Tour.

Nancy Sawyer, left, of Bryson, a new master-planned community in Leander, and Kandis Rushing, right, of Crescent Communities, Bryson’s developer, give out awesome swag bags to REALTORS like Laura Unnasch of Keller Williams Realty at the WCREALTORS Super Bowl of Builders event.

Buy Photo: RL_031116_C.jpg at Buy Photo: RL_030216_A.jpg at

Jennifer Hunter, left, and Courtney Bishop, right, both of Independence Title, offer Clarissa McGougan of Reilly REALTORS a glass of wine at the company’s Open House event in Lakeway.

Amy Erwin of McLaren-Hill, Aleata Oeser of RE/MAX Capital City, Toni Bolton of Central Metro REALTORS and Mike Luscier of DEN Realty get a lesson in Facebook 101 at Blackburn Communities’ The Preserve at Mayfield Ranch.

Putting a Face on Real Estate since 1995.™

RL austin


Putting a Face on Real Estate since 1995

March 2016



March 2016

RL austin

Putting a Face on Real Estate since 1995.™


Putting a Face on Real Estate since 1995

Alex Marek, left, Sandy Rios, second from left, and Michelle Sheehan, right, all of Gaston & Sheehan Realty, are glad to see Independence Title in Pflugerville. Heather Gaddes, second from right, thanks them for coming to the company’s “Between a Rock and a Weird Place” Party.

Buy Photo: RL_030716_P.jpg at

Congratulations to Mike Easter, Barbara McLaughlin, Martha StClair, Linda Burns, and Jeremy Larsen, all of JB Goodwin, REALTORS, for earning their way into the company's $4 Million Dollar Club. Winning!

Buy Photo: RL_031216_E.jpg at

Submitted Photo

Karen Sawyer, right, of Drees Custom Homes shows Teresa Stamper of Keller Williams Realty the builder’s available homes in Travisso. The community, located off RM 1431 between Cedar Park and Lago Vista, recently held a Model Home Tour for REALTORS.

PRIDE In ouR woRk “My job is to demystify the process for you while properly handling your mortgage loan request in a professional, respectful, and timely manner.” Jon “Chris” Baker

Mortgage Loan Originator, NMLS #641681

Call DHI Mortgage today!


Financing offered by DHI Mortgage Company, Ltd. Branch NMLS #38686. 10700 Pecan Park Blvd., Suite 120, Austin, TX 78750. Company NMLS #14622. For information on DHI Mortgage licensing, please visit Provided for informational purposes only. This is not a commitment to lend. Not all borrowers will qualify. REV: 02/24/16 / EXP: 02/24/17

Putting a Face on Real Estate since 1995.™

RL austin


Putting a Face on Real Estate since 1995


March 2016

Elzie Felton, Vicki Jones-Jennings, Mary Jack, Otis Fields and Donna McKay, all of Keller Williams Realty, "talk shop" at the company's Awards Banquet.

Submitted Photo

Debra Godwin of AmeriPro Home Loans, Kristin Clardy of Security National Mortgage and Susan Rosen of Stewart Lender Services, chat business while attending the Austin Mortgage Bankers Association’s Installation event at the Renaissance Hotel.

Buy Photo: RL_031216_C.jpg at

Deborah DeBona and Adrienne Hughes of Hughes & Company Real Estate see if they have the winning key at the Brohn Homes Key Party at Edgewater.

Buy Photo: RL_030616_C.jpg at

Continuing Education Courses (CE) NEW

18-Hour CE Program

18-Hour CE Program

Texas Complete with $119 Broker Responsibility

Strategies for Career Excellence

Houston Galleria Campus 1001 West Loop South, Ste 205 Houston, TX 77027 phone: 713-629-4543

Dallas North Campus 3721 Mapleshade Lane Plano, TX 75075 phone: 972-867-4100

Houston West Campus 738 Highway 6 South, Ste 150 Houston, TX 77079 phone: 281-496-7386

Fort Worth Campus 6324 Waverly Way Fort Worth, TX 76116 phone: 214-687-0000

Online Campus 8310 N Capital of Texas Hwy Bldg 1, Ste 215, Austin, TX 78731 phone: 512-246-2773

Houston North Campus 5627 Cypress Crk Pkwy, Ste 100 Houston, TX 77069 phone: 281-893-4484

San Antonio Campus 10000 San Pedro, Ste 100 San Antonio, TX 78216 phone: 210-349-7600

As a Texas leader in real estate education, Champions School of Real Estate has been providing quality education since 1983 and has become a leading school in the industry. Our Texas pre-licensing and continuing education courses are offered in the classroom, by correspondence home study and online for real estate, loan originator, appraiser and inspector professionals. We offer Texas real estate classes seven days a week with day, evening and weekend schedules available.


Real Estate Continuing Education


Real Estate | Loan Origination | Home Inspection | Appraisal

Texas Complete with Broker Responsibility addresses the regulatory aspects of the management, operation and supervision of a real estate brokerage firm in Texas. The course provides an understanding and working knowledge of a broker’s responsibilities and obligations under the laws laying out specific requirements and best practices for brokers.

Find us on Social Media

Open to the Public; TREC #0005

Texas Complete with Broker Responsibility

Choose to be a Champion!


3-Hour TREC Contracts Update Apr 8

9:00 am - 12:00 pm



Get up-to-speed with new contract updates effective January 1, 2016.

$139 day of class $80 for 8 hours TREC Legal Update I & II only

18-Hour Programs Also Available Online Includes 8-hour Mandatory Legal Update 1 and 2

Real Estate

Campus Locations

Austin/Round Rock Campus 3203 South IH-35, Ste 520 Round Rock, TX 78664 phone: 512-244-3545

Regulatory Aspects of Management How to Supervise Sales Agents How to Operate a Brokerage Firm Records Organization and Retention 8-hour TREC Legal Update I & II

Award-winning Real Estate Education Since 1983




| Texas Complete with Broker Responsibility

• • • • •

8-hour TREC Legal Update 1 & 2 Success Strategies Technology Update New Truth-in-Lending Closing Requirements Texaplex, published book by David Winans


Texas Complete with Broker Responsibility

Included in this 18-hour program:

This 18-hour course is designed to meet all TREC continuing education requirements, and covers a myriad of topics: • • • • •

Day 1: 8:30 am - 6:50 pm Day 2: 8:30 am - 5:30 pm


Apr 14 - 15

Apr 23 - 24

Day 1: 8:30 am - 6:50 pm Day 2: 8:30 am - 5:30 pm

$139 day of class $80 for 8 hours TREC Legal Update I & II only



Loan Origination

Home Inspection


Business Etiquette


Austin/Round Rock Campus 3203 S I-35 Ste 520 Round Rock, TX 78664 Located at I-35 & 45 Toll Road

Open to the Public; TREC #0005; Broker Responsibility #27767; Legal I #29622; Legal II #29623; Texaplex #30042; Contracts #29904; Strategies for Career Excellence #29975;


March 2016

RL austin


Putting a Face on Real Estate since 1995

Putting a Face on Real Estate since 1995.™

Steven Franks Band Bindlestick Brewery 800 Lbs. Of Crawfish Flat Creek Estates Winery Armadillo Races Face Painting Watermelon Bowling Water Balloon Toss Live Cooking Demo

LIVE AT YOUR PERFECT PACE Saturday, April 9th, Noon to 4 pm 501 Chitalpa St., Leander, TX 78641 512.259.1035






Putting a Face on Real Estate since 1995.™

RL austin


Putting a Face on Real Estate since 1995

March 2016


Join us for breakfast & our


2016 Stop by the welcome center for breakfast

T H I R D W E D N E S D A Y S 9 : 0 0 A M

Download the Belterra App (with the latest Belterra Inventory)

Start the Home Tour!

Tour Dates to save to your calendar January 20

May 18

September 21

February 17

June 15

October 19

March 16

July 20

November 16

April 20

August 17

December 21

Belterra Welcome Center 151 Trinity Hills Drive Austin, TX 78737

(512) 301-5000

Live the Best of Both Worlds.



March 2016

RL austin


Putting a Face on Real Estate since 1995

Putting a Face on Real Estate since 1995.™

Buy Photo: RL_030116_F.jpg at


Luke Leslie of Nations Lending and Tiffany Ontiveros of Austin Real Estate Experts enjoy meeting other real estate professionals at the AYREP mixer at J. Black’s.


Top Producer Cameron Phelps

Loan Officer NMLSR # 1381594 Mobile: 909-921-5712 Office: 512-334-1083 (81092)

A Solid, Proven, and Committed Lender! Since 1976

WR Starkey Mortgage, LLP NMLSR# 2146 | 12301 Research Blvd., Suite 150, Austin, TX 78759 | This is not a guarantee of financing. All borrowers must meet certain underwriting guidelines and credit criteria. Rules and Regulations may apply.

Putting a Face on Real Estate since 1995.™

RL austin


Putting a Face on Real Estate since 1995

March 2016

H E L LO, AU ST I N ! what you see

is what you get

After 45 years as Houston’s leading homebuilder, Trendmaker Homes is bringing its signature homebuilding model to Austin. What’s so different about Trendmaker Homes? What other builders call “upgrades,” we deliver with every home. The high-end, designerselected finishes your clients see in our models—features like premier countertops, flooring, cabinets and more—are built right


One- and two-story homes 3-4 bedrooms

into the home and the price. A few of our unstandard standards:

Up to 4 baths

Silestone® kitchen countertops

ClareHome automation

Up to 3.5-bay garages

Hidden storage (per plan)

Four-panel sliding glass doors

8 open floor plans

Decked attic storage in garage

Designer lighting/plumbing fixtures

Approx. 3,404-3,935 square feet

Whole-house surge protection

In-wall pest control

Fully appointed homes from the $500s

And what comes standard for you? Great incentives and rewards, full communication and transparency and excellent care for your clients.

Learn more, and sign up for special Realtor® offers at Floorplans, square footage, specifications, prices, and available options may vary by elevation and/or community and are subject to change without prior notice. Images are an artist’s conception and not a guarantee of final specifications. Please see your Trendmaker New Home Advisor for details and additional information.



March 2016




Putting a Face on Real Estate since 1995

Putting a Face on Real Estate since 1995.™

Amanda Gerhart, left, and Mary Lewis, right, both of Keller Williams Realty, and Jodi Blynn of Newland Communities show their Broncos team spirit at the WCREALTORS Super Bowl of Builders.

Buy Photo: RL_030716_F.jpg at

Queens for a day! Leisa Ormsbee and Karen McGrath, both of JB Goodwin, REALTORS, have a good time at the at the Williamson County office Awards event.

Buy Photo: RL_030916_E.jpg at

Natalie Nicholson and Carl Stanley of Rising Point Solutions host the RPS Mixer at Brick House Tavern

Submitted Photo

How will your listings compete with new construction? Austin’s 2016 housing market will be another incredibly active year for new construction, desirable resale listings … and listings that linger far too long. Your resale home sellers may not be able to compete with new homes for stunning finishes, furnishings and designer touches. However, the National Association of

REALTORS® recommends four minimum steps to ensure a home shows best to prospective buyers: Conduct a thorough cleaning Haul out clutter Make sure the home is well lit Fix any major aesthetic issues

For other easy-to-follow seller recommendations, ask your North American Title Company representative for the flyer, What Is Home Staging?, or the complete NATC Texas Seller’s Resource Guide. Best wishes for a successful 2016 selling season!

RESEARCH 11044 Research Blvd. Bldg. D, Suite 100 Austin, TX 78759 t: 512.249.0576

NORTH AUSTIN 5608 Parkcrest Drive Suite 150 Austin, TX 78731 t: 512.302.3892

ROUND ROCK 1 Chisholm Trail Suite 3100 Round Rock, TX 78681 t: 512.255.6550


©2016 North American Title Group and its subsidiaries. All Rights Reserved. | TX16-8770 R 2-29-16

Putting a Face on Real Estate since 1995.™

RL austin


Putting a Face on Real Estate since 1995

March 2016


congratulations 2015 Award Winners

Company Sales & Listing Agent of the Year Williamson County Office Listing Agent of the Year Leasing & Lease Listing Agent of the Year

Company Listing Volume Team of the Year

The Everett Team Dylan Everett with Mark Murrell

Company Sales & Listing Transaction Team of the Year Westlake Office Leasing & Listing Team of the Year Company Sales & The “A” Team Listing Team with Melissa Garcia, Shelly Grabe, Peggy Fulmer, 2 Members or Less Adrian Grabe. Not Pictured: Phil Barton, Northwest Office Leasing & Jon Chambers, Lease Listing Team of the Year Alaina Jones, Aubrey Shaw

Westlake Office Sales Agent of the Year

Leslie Kasen

Gay Puckett Team

Leisa Orsmbee

with Byron “Buddy” Schilling

with J.B. Goodwin and Tammy Gardner

Westlake Office Sales & Listing Team of the Year Westlake Office Sales Listing Agent of the Year

The Womack Team Prima & Wes Womack with J.B. Goodwin & Mark Murrell

Northwest Office Sales & Listing Agent of the Year

Northwest Office Sales & Listing Team of the Year

Allison Dady

The Darey Team

Alice Niven

Jeff & Tish Darey

Westlake & Lakeway - (512) 502-7600 Williamson County - (512) 502-7705 Northwest - (512) 502-7800 Relocation - (800) 531-5207

Williamson County Office Sales Agent of the Year

Jack Stapleton

Williamson County Office Sales & Listing Team of the year

The Mantz Team Norma Mantz & Kim Shelton

Commercial Team of the Year

The Commercial Team Andrea Curry & David Huffaker with J.B. Goodwin


March 2016




Putting a Face on Real Estate since 1995

Putting a Face on Real Estate since 1995.™

Buy Photo: RL_030616_G.jpg at

Dan Diepenhorst, president of Legacy Mutual Mortgage, thanks Natalie Jack for all her hard work for the company. As Austin Production Manager, Natalie works to recruit the right people for the Austin branch. Judging by the company’s growth, she’s doing a great job! The two networked while attending the AMBA Installation event at the Renaissance Hotel.

Submitted Photo

JJ Kennemer, Lauri Schroeder, Carolyn Saathoff, Tonya Barlow, all of JB Goodwin, REALTOR's Westlake Office get a little quirky with photo booth props at the recent company awards program.

Submitted Photo

Keller Williams Realty Round Rock Productivity Coach Rachel Dunn celebrates with P.C. winners, Kriston Wood, Kathy Armstrong, Michele Sherwood, Mandi Weller and Donna McKay as they proudly display their certificates of achievement at the Keller Williams Realty Round Rock Office Awards program.

Buy Photo: RL_030116_A.jpg at

AYREP membership chair Daniel Topolski of Better Homes and Gardens, event chair Marley Ketchum of Trinity Title and Michael McSpadden of Supreme Lending Texas Team greet guests as they arrive at J. Black’s downtown to the organization’s first networking event of the year.

Buy Photo: RL_030716_M.jpg at

Submitted Photo

Carlos Flores and Gina Gelner, both of RE/MAX Round Rock, make their way through the crowd at the WCREALTORS Super Bowl of Builders.

May the force be with you in 2016. Christine Whetstone, Mariella Rivero, Buster and Frances Crossley, and K.C. Whestone celebrate Star Wars style at the Keller Williams Realty Round Rock Awards program.


Putting a Face on Real Estate since 1995.™


Austin CRS Chapter


Putting a Face on Real Estate since 1995

March 2016


President ‘s Column By Mary Miner • 2016 President Paceseter Homes celebrates the success of its sales agents at the HBA Sales & Marketing Council's Million Dollar Club Awards Networking Happy Hour at The Roosevelt Room.

Submitted Photo

Here they come!


e have people relocating from all parts of the country. As such, we need to understand the power of networking and the importance of education to assist both buyers and sellers. Certified Residential Specialist (CRS) is all about networking, education and becoming successful. Throughout the state, we will have luncheons, happy hours and educational classes to support our local area agents. Here are a few reminders a Certified Residential Specialist should focus on while selling a home. One of the most important aspects of selling a home is the price point and how the property is presented. When a homeowner puts his or her home on the market, it becomes a product. A REALTOR assesses a sales price, devises a marketing plan and prepares to list in the MLS. Homes will compete against a small inventory of available homes. Now more than ever, it’s extremely important to make a listing stand out in the marketplace so the owner can get the highest and best offer in a limited amount of time. So what can consumers and their REALTORS do to catch the attention of homebuyers? They need to:

• Make the first impression of the home positive and inviting • Enable buyers to envision themselves living in the home • Show the full potential of the home • Make the home visually appealing for online listings • Make sure there are professional photos Home Stagers can help! Home Staging is professionally preparing homes for sale, so that they appeal to the most amount of buyers and generate the highest price in the least amount of time on market. Staged homes present themselves better by being clean, clutter-free, and ready to show to prospective buyers. Home staging is not decorating, fluffing, interior design or redesign. Instead, home staging is detailing, de-cluttering, depersonalizing and preparing a seller's home to give it a "model home" appearance so that the potential buyer can "see" themselves living in the home. Join us at our next lunch and education class from 11 a.m. to 1 p.m. on April 20 at the Westwood Country Club. We hope to see you there!

Diane Christy of Diane Christy REALTORS, Dianne Lee, Corrine Costabile of Cavalier Real Estate and Mark Bennett of Robinson Co. REALTORS, attend Brohn Home’s Key Party at Edgewater — do they have the winning key?

Buy Photo: RL_031216_A.jpg at

Fawn Crosby of Cornerstone Lending knows it’s always “good” to attend AYREP mixers, especially at J. Black’s with Travis Benford of Zip Realty and Michael Donegan of Century Communities

Buy Photo: RL_030116_L.jpg at

PrimeLending Capital City Conventional, FHA, VA, USDA, & Jumbo to name only a few loan products!

Candy Buzan Branch Manager The Candy Buzan Team

Max Leaman Branch Manager Leaman Team

Kim Nielsen Production Manager The Candy Buzan Team

Amy Bailey Oehler Production Manager Leaman Team

Daniel Hyzak Team Loan Officer The Candy Buzan Team

Marie Cyr

Diane M. Clark

Jori Stern

Amanda Stewart

Adam Biehler

Leaman Team

Leaman Team

Leaman Team

Missy Driskell

Eiric Smith

Trudy Savage

Mark Hoffman

Mary Kennedy

Two Great Locations! © 2016 PrimeLending, a PlainsCapital Company. PrimeLending, a PlainsCapital Company (NMLS: 13649) is a wholly owned subsidiary of a state-chartered bank and is an exempt lender TX V121013. 1450002 (Hyzak), NMLS 268025 (Clark), NMLS 179666 (Kennedy), NMLS 180066 (Driskell), NMLS 180854 (Savage), NMLS 151263 (Leaman), NMLS 225339 (Bailey), NMLS 177299 (Stern), 208244 (Biehler).

810 Hester’s Crossing, Suite 150 Round Rock, TX 78681 3724 Executive Center Drive, Suite 110 Austin, TX 78731


March 2016

RL austin


Putting a Face on Real Estate since 1995

Putting a Face on Real Estate since 1995.™

Texas Mortgage Bankers Association President Tom Tallent, CMB, AMP installs Kathie Thomas, treasurer, and Dan Rushing, vice president, to the Austin Mortgage Bankers Association board of directors at the group’s Installation event at the Renaissance Hotel.

Buy Photo: RL_030616_F.jpg at

John McCarthy discusses new real estate opportunities with Glenn Allen and Meagan Allen, both of Spyglass Realty, at AYREP’s mixer at J. Blacks.

Buy Photo: RL_020216_G.jpg at

NAPMW President George Light hopes the numbers he picks are the lucky ones. He took a little gamble at the NAPMW Casino Night.

Buy Photo: RL_030116_J.jpg at

2016 R E A LT O R R E WA R D S


drivehome in a new

from highland homes !

Patten Law Firm is looking for driven individuals to join the team!


Sell 2 Highland homes between

JANUARY 1 & SEPTEMBER 30, 2016 and you'll be entered for a chance to win a





For inquiries please contact Tiffany Stillwell: 512.241.1818

Patten Law Firm

A Closing Office For Texas American Title Company

Raising the Bar for Closing Services

• Great, Team-Like Atmosphere • Profit Sharing • 401K Employer Matching • Excellent Benefits • No Quotas • We have a Book of Business waiting for you

Putting a Face on Real Estate since 1995.™

RL austin


Putting a Face on Real Estate since 1995

March 2016


estate issues, we try to assist by directing them

North American Title

to an appropriate professional or resource,” Liebes notes. In addition to working with the real estate industry and agents, National American Title also provides services directly to the buyer and

A S S O C I AT E S I N P R O G R E S S - A d v e r t i s e r P r o f i l e b y K a t i e B r o w n


ne of the largest real estate settlement service providers in the United States, North American Title pro-

says. “We are always looking for professional

vides title insurance services for both residen-

Additionally, National American Title

tial and commercial transactions. Working with both agents and underwriters, the team at North American Title can address every type of real estate transaction. “We partner with all segments of the real estate industry including real estate agents, lenders, homebuilders and developers to coordinate timely closings,” says Margaret Liebes, executive vice president and Austin division manager, for National American

associates to join our team, and we keep our options open for new locations.” and its associates are involved in local communities by supporting organizations such as Austin Board of REALTORS, Central Texas

American Title has grown to over 1,000 associates in branches across the United States.

provide a professional but relaxed closing atmosphere with flexible locations and times for closings,” Liebes says. One way North American Title ensures a professional, quality experience is through its team members. “We have several ‘veteran’ title officers with at least 25 years of experience and some over 30 years,” Liebes says. “For cli-

We have several ‘veteran’ title officers with at least 25 years of experience and some over 30 years.

Title. Established in 1953, National

seller. “North American Title and our agents

ents and agents, this means we have experience with many situations that go beyond the norm.” North


can Title is also an

Margaret Liebes, Executive Vice Presient & Austin Division Manager

American Title’s website contains many tools for real estate agents, lenders, buyers and sellers to use, such as compute net sheets, esti-

agent for most of

mate fees or access to information about title

the nation’s largest Commercial Association of Real Estate Pro-

insurance and the Texas transaction. National

title insurance underwriters, offering flexible

fessionals, CREW Austin, Real Estate Coun-

American Title’s marketing team also facili-

underwriting solutions to close even the most

tates educational classes for the industry.

cil of Austin, Texas Land Title Association,

As part of its nationwide expansion, National

complex transactions. “Most title companies

At North American Title Company, associ-

Williams County Association of Realtors and

American Title made its way into Texas in

only have one underwriter for decisions on

ates strive to ensure a quality experience for

Women’s Council of REALTORS.

whether they can or cannot insure the trans-

real estate clients and agents alike through its

1996 and purchased Texas Professional Title,

For real estates agents, National American

action, while National American Title can

experienced team members, expansive under-

an all women-owned local title company in

Title provides a variety of services, including

consult with numerous underwriters for in-

writing network, online tools and much more.

Austin, in 2001.

real property title insurance, closing services

surability and options,” Liebes says.

“Every transaction has its unique differences,

“Today, we currently have three offices and 15 associates in the Central Texas area,” Liebes

and ownership and lien searches. “If a lender

In addition to its experienced associates

or real estate agent needs help with other real

and flexible underwriting solutions, North

and our associates at North American Title know how to handle them,” Liebes says. RL


March 2016

RL austin


Putting a Face on Real Estate since 1995

Putting a Face on Real Estate since 1995.™

NAPMW members have a blast playing craps at the group’s annual Casino Night event at Dave and Buster’s.

Buy Photo: RL_031016_D.jpg at

Michelle Scott, Kate Price, Christy Monfort, Erin Jones, Erika Levack, and Heather Puckett, all of JB Goodwin, REALTORS, are recognized as Rising Stars at the JB Goodwin, REALTORS Northwest Office Awards event by Byron “Buddy” Schilling, center, president of JB Goodwin, REA. LTORS. Submitted Photo

Chelsea Timmons, left, and Danille Lipari-Mareth, right, both of Pacesetter Homes, pull off a wildly susccessful Million Dollar Club Awards Happy Hour for the HBA's Sales and Marketing Council. Kandis Rushing, center, of Crescent Communities thanks them for their hard work. Kandis serves as the HBA's VP of Communications.

Buy Photo: RL_110615_I.jpg at

Elizabeth Schneider of the Texas Association of REALTORS makes sure that King Bravo of Nextage Loan Star Realty does not forget to vote for Proposition 1, i which helps to reduce property taxes, in the state’s constitutional election,

Submitted Photo

Catalina Ranch Homes from the $270s

• French country architecture • 1,596 to 3,899 sq. ft. • Walking distance to Leander ISD schools • Easy access to downtown Austin • Limited availability!

Eric Bullard • 512.645.5665 •

The Grove Homes from the $300s

• Modern architecture and urban living • Townhomes on E. 51st Street • 1,334 to 1,965 sq. ft. • Private yard with each unit • Individual one-car garages • Gated, pet-friendly community • Minutes to Mueller

Anne Ford • 512.554.5198 • ECAD_realtorThankYouAd_0116.indd 1

1/22/16 3:17 PM

Putting a Face on Real Estate since 1995.™

RL austin


Putting a Face on Real Estate since 1995

March 2016


Larry Carter of Highland Homes welcomes guests to the Model Home Tour at Travisso where he talks about all the amenities available to homeowners there.

Buy Photo: RL_031216_G.jpg at

Vanessa Power of Keller Williams Realty talks with Ron Mitchell and Matt Denison, both of Steve Klein Custom Builder, about the benefits of working with reputable custom builders while at the WCREALTORS Super Bowl of Builders.

Buy Photo: RL_030716_H.jpg at

Nancy Hurd of Sente Mortgage teaches a free MCE class for REALTORS at the Century Communities model home at Reagan’s Overlook. Buy Photo: RL_110115_D.jpg at

Melinda Carroll of Independence Title, Ross Frie and Jeanne Anne Klein of Keller Williams Realty mingle at the Independence Title Lakeway office Open House.

Buy Photo: RL_030816_A.jpg at


March 2016 Front Page: Continued

emphasize enough was how emotional this process is for sellers. Noleen Bester, owner of the award-winning staging company, NB Designs, explains that it’s only natural that a seller believes she knows what is best for marketing her home. In actuality, professional stagers are not styling a home based simply on the location of the fireplace and how the sun hits the north wall. Morris considers several factors, from the neighborhood to the part of town the house is in. He is always anticipating what type of person is more likely to buy that particular property. For instance, he would not stage a downtown loft for a young family, just like he wouldn’t stage a single home with four-bedrooms, two-car-garage and big yard for a bachelor. One way to weed out those who approach staging from a one-size-fits-all perspective is by doing a little background reconnaissance. “Check out a stager’s portfolio and make sure the photos are authentic because any-


one can copy an image online and claim it as their own,” says Morris. But also ask a lot of questions, including something as seemingly trivial as why the stager chose to move a piece of furniture. “When your home is priced by square footage and there’s a huge armoire in the living room, that’s potentially thousands of dollars you’re covering up,” explains George.



Putting a Face on Real Estate since 1995

RL austin


Putting a Face on Real Estate since 1995

Putting a Face on Real Estate since 1995.™

P. O. Box 81366 • Austin, Texas 78708-1366 (512) 821-1900 E-mail:

Publisher: Doren L. Carver

Associate Publisher: Tawanna K. Carver

Managing Editor: Naomi Bludworth

Contributing Editor: Linda McNabb

Contributing Writers: Riki Markowitz, Katie Brown, Linda McNabb, Naomi Bludworth

Contributing Photographers: Doren L. Carver, Naomi Bludworth, Linda McNabb

Bottom line According to RESA, professionally staged properties spend 73 percent less time on the market and can capture 1-5 percent more than asking price – and in some cases up to 20 percent more. With those results, for the paltry 4 percent of agents who claim that home staging has “no impact” on buyers, is it worth it to risk having a home on the market more days and also leaving additional dollars on the table? Absolutely not, say a large number of REALTORS. Today, more than a third of seller agents believe all homes should have a professional stager. RL



Less Time on Market

Columnists: Aaron Farmer, Shavonne Martin, Wes Wigginton, Mary Miner Submission Guidelines: Submit photos, press releases and calendar items to All photos must be at least 300 dpi and include a caption with first/last name and company affiliation. Press releases must be fewer than 300 words. Non-advertisers submitting calendar items will be charged $25 per submission. All submissions must be received at least seven calendar days prior to ad copy deadlines published at Submission items will be included as space allows. Realty Line Austin is published monthly by Caxton Publications, Inc.© as a non-subscription publication for the more than 8,000 members of the Austin Board of REALTORS®(ABoR), the more than 1,500 members of the Williamson County Association of REALTORS® (WCREALTORS) and the Home Builders Association (HBA) of Greater Austin. Realty Line Austin is printed on recycled paper. Realty Line Austin is a proud member of the Austin Board of REALTORS®, the Williamson County Association of REALTORS®, the Home Builders Association (HBA) of Greater Austin and is a honorary member of the Women’s Council of REALTORS. Realty Line Austin is not responsible for opinions or facts expressed by non-staff writers or for errors and any by-products in advertising or editorial copy. REALTOR® is a registered trademark. The word REALTOR® sometimes appears in this publication without the registered trademark symbol (®) for the purpose of saving space. Wherever the word REALTOR® appears in this publication, the registered trademark should be assumed.

Hilltop perches. Immersive days. Celestial observations. Altered course.

Begin anew, come to the source.

Opening Summer 2016 An amazing collection of neighborhoods, amenities and scenic expanses with something close to every home.

DAVID WEEKLEY HOMES | DREES CUSTOM HOMES | TRENDMAKER HOMES Materials are protected by copyright, trademark, and other intellectual property laws. All rights in these materials are reserved. All products and company names marked as trademarked (™) or registered (®) are trademarks of their respective holders. Copying, reproduction and distribution of materials without prior written consent of Freehold Communities is strictly prohibited. All information, plans, and pricing are subject to change without notice. This information does not represent a specific offer of sale or solicitation to purchase property within Headwaters. Models do not reflect racial preference.

Putting a Face on Real Estate since 1995.™

RL austin


Putting a Face on Real Estate since 1995

March 2016


Great Things are Happening at

David Burton

joins as the Sales Manager - Austin

We Added Great New Agents in 2015

Buy Photo: RL_031316_B.jpg at

Kristin Carroll of Sente Mortgage and Kevin Bendy of Grand Haven Homes hit targets at TopGolf.

We Launched The Most Powerful Search Site in Central Texas

We Won Platinum Award - Cartus

Buy Photo: RL_020716_C.jpg at

We Were Named A Top 20 Trendsetting Brokerage 20 0






Melanie Townsend and Chris Krueger, both of Scott Felder Homes, show off the builder’s model at the WCREALTORS Super Bowl of Builders event.

Trendsetters of Residential Real Estate

We Opened New Regions Corpus Christi Temple/Belton

Find out how you can BE BETTER today Call David Burton - 512.507.6382 Call Greg Cooper - 512.565.0499 Buy Photo: RL_030816_D.jpg at

Nancy Hurd, left, of Sente Mortgage, put on a great MCE class for REALTORS. Sean Motalebi of Century Communities thanks her for teaching the class along with Deborah DeBona of Hughes & Company Real Estate.

March 2016


Real Estate News & Notes customers and partners has always been the basis of our core values,” said Jean Ann Brock. “The ESOP ensures Highland Homes remains privately held, so we can continue to honor our commitments.” Formed in 1985 by brother and sister team Rod Sanders and Jean Ann Brock, Highland is currently the sixth largest privately held homebuilding company in the U.S. and the largest private builder Texas. Highland builds homes in Dallas, Houston, Austin and San Antonio under the brand names Highland Homes, Horizon Homes, Huntington Homes and Sanders Custom Builder. In 2015, Highland sold over 2,400 homes and had over $1 billion in revenue. Highland also celebrated its 30th year as a homebuilder in 2015 and has built more than 50,000 homes to date. RL

Michelle Hall to now Marketing Manager at Sweetwater Newland Communities has promoted Michelle Hall to the position of marketing manager for Sweetwater on SH 71. In her new position, Hall will manage all marketing efforts for Sweetwater, including relations with homebuilders, prospective homebuyers and residents. She will also work with external and internal marketing agencies for Newland. Hall joined Newland Communities in 2014


Putting a Face on Real Estate since 1995.™


Putting a Face on Real Estate since 1995

M/I Homes: 40 years, 100,000 homes and still growing

Highland Homes now 100 percent employee owned Highland Homes announced today that the company has converted to an Employee Stock Ownership Plan (ESOP). The new entity will be 100% employee owned. Highland employs more than 600 people. “We made this move to ensure Highland’s long-term future and to maintain the unique culture of our commitment to homeowners and employees,” said Rod Sanders, co-founder of Highland Homes. “We can now continue to provide the best possible customer experience and honor the employees who have built this company.” Sanders said the current owners and management team will remain with Highland in their existing roles. There will be no change in how the company is operated and all current policies will remain in place. “Doing the right thing for our employees,


as a community representative, working at the Sweetwater Welcome Center. “This will be a very important year for Sweetwater, with new choices in homebuilders, price ranges and new-home styles coming in 2016. We are very excited to have such a knowledgeable and experienced professional as Michelle Hall managing the marketing activities for Sweetwater during this exciting time,” says Kayla Webb, marketing director for Newland Communities. Hall has a Master of Arts degree in psychology from City University of New York. RL

In 1976, Melvin and Irving Schottenstein founded M/I Homes on a very simple premise: if you take care of the customer, everything else will take care of itself. Today, on the company’s 40th anniversary, it’s been proven beyond a doubt. The founder’s idea of customer care permeates everything that M/I does. “Taking care of the customer means designing homes that fit the way people really live today,” said Bill Peckman, M/I Area President. “We build our homes using the latest techniques in building science to deliver a better-built, energy efficient home with lasting value.” Mr. Peckman also shared that, “We’ve developed our own, exclusive Whole Home Building Standards. Building homes that we’d be proud to live in ourselves is another way we treat our customers right.” What started as a family business in central Ohio has grown to include 17 markets in nine states in just a single generation. Austin was M/I Homes’ third expansion market in Texas, coming in after Houston and San Antonio. It was followed by operations

expanding into Dallas/Fort Worth. The company broke ground on its first Austin home in 2013 in the North Austin community of Caballo Ranch. “We never take a minute to rest on our laurels. We never stop refining our processes. We’re always searching for the latest innovations to make our homes even better,” Peckman continued. “We may be 40 years old, but we’re just getting started.” M/I Homes, Inc. is one of the nation’s leading builders of quality single-family homes, having delivered more than 100,000 homes. The Company’s innovative, award-winning homes are marketed and sold under the trade names M/I Homes and Showcase Homes. In addition to Columbus, the company has homebuilding operations in Chicago, Illinois, Cincinnati, Ohio, Northern Kentucky, Indianapolis, Indiana; Tampa and Orlando, Florida; Charlotte and Raleigh, North Carolina; the Virginia and Maryland suburbs of Washington, D.C., Minneapolis, Minnesota and Houston, Austin, Dallas/Fort Worth and San Antonio in Texas. RL

Submission Guidelines: Submit photos, press releases and calendar items to All photos must be at least 300 dpi and include a caption with first/last name, company affiliation and a short description. Press releases must be fewer than 300 words. Calendar items are free to advertisers and $25 per submission for others. All submissions must be received at least seven calendar days prior to ad copy deadlines published at Submission items will be included as space allows.

NMLS #149932

Put your Trust in our Experience bout Ask A or Realt

Host an Open House in our Community 1-844-MY-CENTURY


With over 100 years of combined industry experience, our executive team continues to take aggressive steps to innovate and improve the industry.



Lake Georgetown


1. Woodland Park $410s 101 W. Red Bud Meadow Georgetown, TX 78633 (512) 930-4043

7. Siena $230s 7021 Leonardo Drive Round Rock, TX 78665 (512) 271-3785

2. Heritage Oaks $290s 4805 Big Bend Trail Georgetown, TX 78633 (512) 930-4005

8. Rough Hollow $420s 303 Borgo Allegri Cove Lakeway, TX 78738 (512) 271-3823

3. Crystal Falls $540s 3203 Crystal Falls Parkway Leander, TX 78641 (512) 931-2800

9. Reagan’s Overlook $540s 2900 Vista Heights Drive Leander, TX 78641 (512) 271-3787

4. Rim Rock $470s 1043 Arbor Canyon Pass Driftwood, TX 78619 (512) 354-1940

10. Blackhawk $340s 20425 Martin Lane Pflugerville, TX 78660 (512) 271-3790

5. Avalon $310s 3705 Gildas Path Pflugerville, TX 78660 (512) 271-3884

11. Pearson Place $420s at Avery Ranch 10105 Double Eagle Pass Austin, TX 78717 (512) 271-3855

(512) 450-1222

4807 Spicewood Springs Rd., Bldg. 1, Ste 1100

Liberty Hill Georgetown


24 FM 2

FM 14





Cedar Park



Round Rock

Crystal Falls Pkwy

FM 14

Limmer Loop



4 3







Rd . ll


Sh e


Williams Dr.

Ronald Reagan Blvd

1 1


10 Kelly Lane

620 RR






ay B



Bee 12


Hamilton Pool Rd


Dripping Springs 6 12




Butler Ranch Rd




Scott Sewell



sales manager

Michael Snyder msnyder@

vp production

NMLS #222698

NMLS #211987

Kyle Bierschwale kbierschwale@

Bradley Rife

NMLS #1102707

Parmer Ln

Lake Austin

ek P

kw y


8 10



Lake Travis


Rowe Lane

Richie Rodriguez


1826 45

Home, pricing, features, and community information is subject to change at any time without notice or obligation. Images are conceptual and may depict or contain floor plans, square footages, elevations, options, upgrades, decorations, landscaping, pool, spa, furnishings, appliances, and other design features and amenities that are not included as part of the home and/or may not be available in all communities. © 2016 Century Communities. All Rights Reserved. 02.17.2016

NMLS #1150439

sales manager


Lynn Edgar NMLS #221412

NMLS #221487

6. Butler Ranch $430s 145 Lloyd Lane Dripping Springs, TX (512) 271-3784

ITChomestead030116RL.pdf Putting a Face on Real Estate since 1995.™1



3:32 PM austin


Putting a Face on Real Estate since 1995

March 2016



March 2016

RL austin


Putting a Face on Real Estate since 1995

Putting a Face on Real Estate since 1995.™

The “Nun of Your Business” team prays for first place at the TREPAC Bowling Tournament at Uncle Buck’s Fish & Bowl.

Buy Photo: RL_030716_O.jpg at

Obi-Wu Kenobi aka Avis Wukasch, Darth Vadar, Chewbacca aka Steve Schlueter, Han Solo Don Johnson and Han Solo Bruce Rodden, make an appearance at Keller Williams Realty's Round Rock Office Awards banquet.

Buy Photo: RL_030116_C.jpg at

Submitted Photo

The Austin Young Real Estate Professionals board gathers outside J. Black’s, the location for the organization’s first networking event of 2016. From left: Oscar Velasquez, Jacy Reidmann, Daniel Topolski, Andrew Thurston, Marley Ketchum, Marie Lynn Dunn, President Stephanie Winans, Alani Rondon, Amanda Beck and Will Burnham.

Realty Line March 2016 Issue  

Putting a face on real estate since 1995. The March issue of Realty Line focuses on Home Staging Tips.

Read more
Read more
Similar to
Popular now
Just for you