Page 1

in this issue…

Putting a Face on Real Estate since 1995™

• KB Home REALTOR Happy Hour • Keller Williams Realty Round Rock Annual Awards • WCAoR Super Bowl of Builders • JB Goodwin REALTORS Awards • and much, much more!

Associates in Progress

Two Locations

in Lakeway

page 25 TM

page 11

MARCH 2013 • VOLUME 17 • ISSUE 10

Find your social media personality match by Autumn Rhea Carpenter

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Visit us online 24/7 at www.myRealtyLine.com

P. O. Box 81366, Austin, Texas 78708

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Printed on recycled paper.

Presorted Standard U.S. Postage PAID Austin, Texas Paid Permit #715

hile cats, food and politics demand a majority of screen time on the various social media websites, these platforms can be an invaluable marketing tool for REALTORS. Social media can be targeted to a specific demographic, with updates that keep interested homebuyers coming back for more. According to Nicole Boynton, Gracy Title MCE trainer and social media manager, (also known as the ‘Go-To-Geek’) social media is constantly evolving. She has been interested in the various platforms for the past six years and

explains how to make the most of these marketing tools.

sharing. Why spend money or time on marketing if it’s not helpful or valuable to others?”

span world, pictures often convey an idea much faster than words.

Facebook

How It Works Facebook offers business pages (www.Facebook/pages) that allow business owners to keep their personal lives separate. “One of the biggest mistakes agents make is using their personal Facebook page to market their real estate business,” says Boynton. “This is against Facebook’s Terms of Use and can get you banned from the site.” Ask questions—Facebook is a great venue for engaging with customers. “Treat social media like a cocktail party, and make it a two-way conversation. Talk about topical subjects and don’t make it all about you,” says Boynton. “Discuss things you care about, such as dogs, kids, and charities because people will connect with you on common interests. Of course, steer away from politics and religion.” Include photos and video—make your wall entertaining and informative by showing your story rather than telling it. In our short attention

Twitter

According to eMarketer, the most popular social media site will hit 1.5 billion users by the end of 2013. Currently, the networking goliath has 163,071,460 users (67 percent) in the United States with the highest number of users between 25-34 years old. The average amount of time spent on Facebook is 12 minutes. “I am a Facebook addict,” says Boynton. “With over one billion users, you just can’t ignore that number when you are in a sales business like real estate. Recent stats showed that 50 percent of Facebook’s users log in each day!” Boynton manages the Gracy Title Facebook and Twitter pages, and uses them to share useful information about real estate, events and articles. “I keep a close eye on our analytics to be sure we are offering content that our fans enjoy,” she says. “One of the best tools available on Facebook is the Facebook Insights tool. You can determine what your readers like and are

Upcoming Events

Twitter is one of the 10 most visited websites on the Internet that allows users to post 140-character messages known as ‘tweets.’ According to Pew Research Center, 16 percent of adults use this tool with women, African-Americans and Latinos ranking as its most likely demographic. The average amount of time spent on Twitter is 36 minutes. How It Works Use hashtags—by placing this symbol (#) in front of a topic, the tweet is categorized, making it easy for followers and non-followers to search for it by keyword. Make personalized connections—Twitter is an effective platform for communicating with people that might be otherwise difficult to reach. If followers feel the message is sincere

Front Page: Continued on page 32

More at www.myRealtyLine.com

Tuesday, March 19 ABoR TREPAC Chili Cook Off ABoR Office - 6 to 9 p.m.

Thursday, March 21 WCAoR March Luncheon WCAoR Office - 11:30 a.m. to 1 p.m.

Wednesday, March 20 HBA Georgetown Chapter St. Patti's Day Golf Tournament Forest Creek Golf Club - 11:30 a.m.

NAHREP: FHA 203 K Training, Bus Tour and Happy Hour 12574 Research Blvd. - 1 to 7 p.m.

AYREP March Madness Happy Hour Blackfin Ameripub - 5:30 to 7:30 p.m.

HBA Annual Crawfish Boil Builder/ REALTOR Mixer - Blanco Vista Community/San Marcos - 6 to 9 p.m.

Thursday, March 21 "Dusty Foot Tour" and REALTOR Breakfast - Tuscan Village Lakeway 9:30 to 10:30 a.m.

Tuesday, April 9 Austin Board of REALTORS: 2013 Texas REALTORS Hill Visits Texas Capitol - 9 a.m. to 5 p.m.

Wednesday, April 10 HBA Lakeway/Bee Cave Chapter Charity Golf Tournament Flintrock Falls Golf Club - 12 to 6 p.m. Wednesday, April 10 Lennar: REALTOR Appreciation Happy Hour - The Domain - 5 to 7 p.m. Wednesday, April 12 ABoR: Thinkers & Doers ABoR Office - 9:30 to 11:30 a.m. Thursday, April 18 WCAoR: East Side Story Bus Tour WCAoR Office - 9:30 a.m. to 4 p.m.


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March 2013

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Putting a Face on Real Estate since 1995.™

Discovering Belterra is like Discovering a four-leaf clover unique, Beautiful anD stanDs out among all the rest. It’s not about luck, it’s about making the right choice...

Belterra, located just minutes from downtown Austin, offers a lifestyle like no other. With miles of hike & bike trails, over a dozen parks, resort-style pool complex, state-of-the-art fitness center and an on-site elementary school in the highly acclaimed Dripping Springs Independent School District. For more information and a community map, visit the Belterra Welcome Center today.

New model homes and new neighborhoods NOW OPEN! David Weekley Homes • Highland Homes • Sitterle Homes • Treaty Oak Homes • Wilshire Homes 151 Trinity Hills Drive • Austin, TX 78737 • 512.301.5000 • BelterraTexas.com


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Austin Board of REALTORS®

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Chairman’s Column By Cathy Coneway • 2013 Chairman

Switch to Matrix now, save hassle later

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ith Matrix training in full swing and the scheduled move of the add/edit function from MLXchange and Fusion exclusively to Matrix in mid-April, now is the best time to begin using the new MLS system. Those who adopt Matrix now will be prepared to work more efficiently on-the-go during the busy summer season. If you login to Matrix today for the first time you will see that your saved searches and clients’ contact information have been imported on your behalf from MLXchange and Fusion over to Matrix. After mid-April any changes you make to your clients’ contact information or any new saved searches you create will not be available in Matrix, meaning you’ll have to reload those searches and contacts manually when you decide to make the switch down the road. Change can be hard, so I recommend you take control of your MLS experience today by signing up for free training at Abor.com/Matrix, gradually using Matrix more for your daily work and following the transition checklist available at bit.ly/ YnkvSH to make the conversion seamless for you

and your business. Attend training by mid-April and receive free MCE credit, plus the chance to win $50 gas cards and free MLS dues. Training is offered in either a two-hour Matrix Quick Start class or three-hour Matrix Maximo class. Both classes cover the Matrix basics from searching and the speedbar to stats generator and the client portal. To advance your skill set beyond classroom, ACTRIS now has an all-new online training program at Abor.com/Matrix. You can review stepby-step instructions and tutorial videos anytime or anywhere, giving you the flexibility to brushup when you need to or learn the system on-thefly. For Matrix assistance, contact ABoR’s member services team at 454-7636 or mlssupport@ abor.com. You may also contact AnswerLink for assistance until 8:30 p.m. daily at 866-776-0661. As a city of entrepreneurs, I know everyone is excited and ready to attend training and using this dynamic new system. Don’t wait to work smarter and faster. Make the switch today.

www.myRealtyLine.com

and discounted way for REALTORS to gain the Certified Residential Specialist (CRS) designation. In just five days with three courses, you can earn the designation that research shows can help you earn on average three times more income, have three times more transactions and earn three times the annual gross sales of agents without the certification. CRS 200: Business Planning and Marketing (April 22 and 23) will provide you will the ability to develop a complete business plan with strategies you can implement immediately. By attending CRS 183: Mike’s Silver Bullet Solutions (April 24) you’ll gain a toolbox of solutions for both buyer and seller situations, helping clients look at the market the right way. And with CRS 202: Sales Strategies (April 25 and 26) you’ll gain the competitive edge of a top sales associate because you’ll learn what motivates and influences clients, and ultimately, how to win them over. Take two classes for a discount of $50 or take all three to earn your designation for a discount of $100. Register today at www.abor.com/educa-

Triple your business with the CRS designation

March 2013

tion or contact Rita Barousse at rbarousse@abor. com for more information. With less than three percent of agents obtaining this certification, the odds are in your favor to succeed.

Join ABoR at the Capitol for the 2013 Texas REALTORS Hill Visits Join ABoR as we head to the Texas State Capitol for the 2013 Texas REALTORS Legislative Hill Visits on Tuesday, April 9. More than 2,000 REALTORS from across the state are expected to converge on the Capitol to advocate for homeowners and the real estate industry. Don’t miss this opportunity to meet face-to-face with your state senator and representative as we discuss the legislative agenda of the Texas Association of REALTORS (TAR). Your attendance will show lawmakers that REALTORS are informed citizens with a vested interest in the decisions made during the 83rd Legislature. ABoR will provide a charter bus service to the Capitol from our offices, located at 10900 Stonelake Blvd. Let us know you’ll be there by registering at www.abor.com/hillvisits. RL

ABoR Academy Educational Courses March 25: ZipForm: What You Need to Know March 26: Green MLS: The Key to Unlocking the Green Home Market April 1: Broker Responsibility MCE Course April 3: Docusign Debut April 4: Fight the Texas Tax Appraisal & Win April 4: 8Touches - Your Image Matters April 8: Technology 101—An Overview April 8: Technology 102—Social Networking for REALTORS April 9: Technology 103—Putting Technology to Work for You

More at www.ABoR.com

From April 22-26 ABoR is offering an easy

First American Austin is growing and we invite you to grow with us. First American Title Company proudly appoints Jason Vasek as Austin Division President. With 17 years in title, Jason has built a career from the ground up. Having experience in every aspect of the business from closing to REO to State Operations, he brings a vast amount of knowledge and talent to the Austin Division. His past 10 years have been spent with First American Title in Houston. As we expand in Austin, his accomplishments, enthusiasm and leadership make him the right person to grow First American Title.

When experience and value matter, First American is all you need to know. First American Title Insurance Company makes no express or implied warranty respecting the information presented and assumes no responsibility for errors or omissions. First American, the eagle logo, First American Title, and firstam.com are registered trademarks or trademarks of First American Financial Corporation and/or its affiliates. TX - 02/2013

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Jason Vasek Austin Division President jvasek@firstam.com phone 512-795-9755 ©2013 First American Financial Corporation and/or its affiliates. All rights reserved. | NYSE: FAF


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March 2013

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Putting a Face on Real Estate since 1995.™

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Lavon Haney, center, of North American Title, and her husband Wendell welcome REALTOR guest Becky DeButts of Starstate Realty to the North American Title Mardi Gras Open House at their new office off Research Blvd.

Buy photo: RL_030213_F.jpg at www.myRealtyLine.com

David Tandy, second from right, of Gracy Title, is just one of the VIPs attending Milestone Community Builder’s VIP Grand Opening at the Reserve at Brushy Creek. He visits with Tim Stegall, left, of Milestone Custom Homes, Garrett Martin, second from left, and Josh Haakinson, right, both of Milestone Community Builders. Buy photo: RL_031113_K.jpg at www.myRealtyLine.com

Guild Mortgage brings together good people for lots of fun at its special event at the Kona Grill at The Domain. Pictured (left to right) are Ashley Smith of Austin Title, Nick Dawson of Element Realty, Autumn Lapaglia of Element Realty, Pam Carroll of Austin Title and Tom Simons of Element Realty.

Buy photo: RL_030313_L.jpg at www.myRealtyLine.com Buy photo: RL_030513_A.jpg at www.myRealtyLine.com

Newland Communities’ Alyssa Douglass, right, and Lindsay Smith of Bounce Austin work together at the WCAoR Super Bowl of Builders event to recruit builders for the HBA’s spring Tour of Homes coming in May.

Second Liens

Happy St. Patrick’s Day from North American Title.

North American Title would like to take this opportunity to thank all of our customers for placing their trust in our premier knowledge, experienced professionals and technological advances. If you are not yet our customer, we look forward to getting to know you. We wish you all a safe and lucky St. Patrick’s Day.

are back! - Rates are at the LOWEST levels they’ve been at in years! - Purchase Money/Refi programs available to 90% cltv - Home Improvement Loan programs available to 90% cltv - Competitive Rates and Fees - Exceptional Customer Service

Gretchen Rossington, NMLS ID#555982 Austin/San Antonio Account Manager Wholesale Second Liens C. 512.484.1860 gretchen.rossington@cadencebank.com

Bette Gould Cook

Susan D. Spence

Tiesa Hollaway

North Austin

Research

Round Rock

Marketing Director c: 512.965.9856

5608 Parkcrest Drive Suite 150 Austin, TX 78731 t: 512.302.3892

Marketing Director c: 512.921.9699

12301 Research Blvd. Bldg. 4 | Suite 120 Austin, TX 78759 t: 512.249.0576

Marketing Director c: 512.964.8950

1 Chisholm Trail Suite 3100 Round Rock, TX 78681 t: 512.255.6550

www.facebook.com/Austin.NAT www.nat.com Like Clockwork ®

©2013 North American Title Group and its subsidiaries. All Rights Reserved. North American Title Group and its subsidiaries are not responsible for any errors or omissions, or for the results obtained from the use of this information. | TX13-2056 R 02-25-13


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Your road to homeownership? All signs point to KB Home!

A GREAT NEW NEIGHBORHOOD IS

COMING TO BASTROp.

Discover the value of owning Built to Order ™. River Meadow in Bastrop • From the $160s • • • •

1,582–3,125 sq. ft., 3–6 bdrms., 2–3.5 baths one-acre homesites TEA “Recognized” Emile Elementary School minutes from numerous outdoor activities at Fisherman’s Park, The Colorado River Refuge, and Bastrop State Park

Call (888) KB-HOMES for information.

Broker Cooperation Welcome. ©2013 KB Home (KBH). See Built to Order™ options and upgrades offered at KB Home Studio. All options/upgrades require additional charges and ordering at predetermined stages of construction, and are subject to change/discontinuation anytime by KB Home. KB Home is not a custom homebuilder. Plans, pricing, financing, terms, availability and specifications subject to change/prior sale without notice and may vary by neighborhood, lot location and home series. Buyer responsible for all taxes, insurance and other fees. Sq. footage is approximate. Photo may depict upgraded landscaping/options and may not represent lowest-priced homes. See sales representative for details. AUS-107604


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Putting a Face on Real Estate since 1995.™

Presented By

Austin’s Largest Builder/REALTOR® Mixer

Buy photo: RL_031213_X.JPG at www.myRealtyLine.com

Keller Willams Realty Round Rock Team Leader Avis Wukasch (aka “M”) presents Clark Shubert with the company award for Rookie of the Year at the "James Bond—License to Sell" themed awards program at the Dell Diamond.

HOMEBUILDERS! Use this great event as a sales tool! This is your best opportunity in 2013 to recruit new REALTORS® to your communities! Purchase tickets to the 10th Annual HBA Crawfish Boil exclusively at www.Austinhomebuilders.com and reward your REALTOR® partners. Don’t forget to order enough tickets for your entire team to attend as well. Special group discounts: $20 for 15 or more, $15 for 50 or more! Hurry this offer expire on March 10!

March 21, 2013 6-9 PM

Blanco Vista, San Marcos Special Ticket Pricing! All You Can Eat • Live Music • Cash Bar • Trip Giveaway

Buy Tickets Today!

Buy photo: RL_030913_G.jpg at www.myRealtyLine.com

Lori Bolton, Toni Bolton and Leticia Hudson, all of Central Metro Realty, take mental notes as they cruise through the MHI model at Blackhawk during the company’s model home grand opening event.

Enjoy a great crawfish dinner with all the fixin’s (served until 8:00pm) and excellent networking opportunities with Austin’s REALTOR® Community!

Hosted At

Sponsors

Buy photo: RL_030113_E.jpg at www.myRealtyLine.com

Putting on a successful program always makes you feel good. Kathy MacKenzie and Cheryl Tucker, both of Best Agents in Texas, see everyone in the room abuzz with the new information they’ve learned at the company’s Best Year, This Year­—A productivity Day event at the University of Phoenix campus. BLV-010-Crawfish_BuidlerFlier_5x135.indd 1

3/4/13 4:37 PM


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Williamson County Assoc. of REALTORS®

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President’s Column

Telling a story - your listing in pictures through Pinterest

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March 2013

the beautifully set outdoor dining table. Just make sure it's a strong image and a little artsy, then upload them to your website and pin away. Once your board is complete, you can share it on other social media sites for even greater visibility. With so many other social media sites available it's time to be a little more creative and visually pleasing in your marketing. By creating a detailed pin board of your listing, you have the potential to reach that perfect

By Stacy Rider • 2013 President

here are so many social media outlets available that the idea of posting on each one can seem like a daunting and time consuming task. First it's the personal post on three or four, then the professional update on a couple as well and you've spent the better part of your day lost in an update cycle. Luckily there are more social media sites that allow you to create one post and then you can choose which other social media outlets to publish it on. Seems as if I'm just turning circles here, and yet, I have gotten business from this merry-go-round. An alternative to the posts and updates is sharing your information and listings through pictures. One effective tool is Pinterest. Ask anyone about Pinterest and you'll get "ooh's and aah's" or "I can only allow myself a few minutes on that site or I'll be there all day." It is definitely a visually stimulating social media outlet where you 'pin' specific images to 'boards' that you can name and define. My daughters have planned their entire weddings through their detailed "wedding" board,

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buyer in a brand new way— and it's free. At Williamson County Association of REALTORS, we offer marketing classes to help grow your business to include photography, word of mouth marketing and of course GRI 2-Marketing. Our new class, Advanced Social Media Marketing for Real Estate will go over the various social media options and how to link them together to save you time. Please head over to our calendar page and sign up today. RL

Upcoming Events & Education

though no one is engaged, and I personally have created numerous boards showcasing my favorite kitchens, bedrooms and outdoor living spaces. So what does this have to do with real estate, specifically listings? Why not create a board exclusively for your listings, using intriguing images that you know will get repinned over and over again. "What's the point?" you ask. Free marketing! One interesting image pinned to a board can get re-pinned over and over again, and you don't have to be friends with someone before they can re-pin your image. First create a new pin board with your property address. Second, add the images from your website onto your pin board. Third, write a description and add a link for each image, then save. Choosing which images to use is entirely up to you, but I would suggest cropping your professional photographs to highlight a particular point in each room; whether it be the farmhouse sink in the kitchen with a blue hydrangea in a small milk bottle, the master bathroom vanity with unique soaps or

March 18 - 19: Senior Real Estate Specialist (SRES) (Sun City) March 19: Advanced Social Media Marketing for Real Estate March 20: 10 Tax Mistakes March 21: WCAOR March Luncheon—Mayors of Williamson County March 22: TREC Ethics and Legal (Cedar Park) March 26: Facebook 101 for Real Estate March 28: Party for Profit (free pilot class) April 4-5 & 11-12: GRI3-RE Brokerage Apirl 8-9: Accredited Staging Professional (ASP) Designation Class April 18: East Side Story Bus Tour (Get tickets now, limited seating!)

More at www.WCAoR.org

Buy Photos + View Archives at

www.myRealtyLine.com

What’s different about

REFERRALS at

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They’re Global

RE/MAX is in 90 countries, including China-the world’s largest

They’re Free

No 3rd party fees…just your split with the agent on the other end

They’re from Top Producers

RE/MAX agents-the industry’s highest producers at 16.3 per agent annually,keep it in the family

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Learn more about how RE/MAX is different from your company at

remaxtexas.com/learn Each Office is Independently Owned and Operated.

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HOMES READY FOR

QUICK MOVE-IN $5000 REALTOR Bonus On closings through May 31st

Address

Plan

Sq. Ft.

Bed

Bath

Story

Price

WESTSIDE PRESERVE AT BUTTERCUP—Cedar Park 512.215.2409 1504 Anthony Ct

Blake

3,211

4 3.5

1.5

$363,710

701 Nelson Ranch

William

3,218

4 3.5

2.5

$366,604

706 Theresa Cove

William

3,162

4 3.5

2.5

$352,835

PALOMA LAKE—Round Rock

512.238.1250

2589 Los Alamos

Chapman

3,197

4 3.5

2

$326,970

2816 St. Federico

Travis

2,970

3 2.5

1.5

$330,617

2616 Los Alamos

Chapman

3,181

4 3.5

2

$337,554

2620 Los Alamos

Blake

2,839

4 3

1

SOLD

RIDGEVIEW—SW Austin

Buy photo: RL_031213_F.JPG at www.myRealtyLine.com

Emily Morris of Independence Title makes lifelong friends with her clients and Mariella Rivero (back turned) of Keller Williams Realty is no exception. Emily congratulates her on her awards for No. 3 Team for Gross Commission Income, No. 4 Team for Total Units Sold, No. 2 Team for Listing Volume Sold and No. 3 Team for Closed Volume. Mariella was recognized for her efforts at the annual company awards program at the Dell Diamond.

512.394.9938

8732 Vantage Point

Travis

2,970

3 3

1.5

8728 Vantage Point

Chapman

3,215

4 3.5

2

SOLD

8724 Vantage Point

Blake

2,752

4 3

1

$417,073

SWEETWATER—W Austin

$426,154

512.264.2001

18112 Painted Horse

Travis

2,636

4 3

1

SOLD

18120 Painted Horse

Chapman

3,199

4 3.5

2

SOLD

3,255

4 3.5

2

SOLD

5428 Cherokee Draw William TWIN CREEKS—Cedar Park

512.215.2409

2738 Grand Oaks Lp

William

3,216

4 3.5

2

$463,436

2733 Grand Oaks Lp

Blake

3,324

4 3.5

2

$432,610

VERSANTE CANYON VILLAS—NW Austin

512.250.8520

Buy photo: RL_030313_D.jpg at www.myRealtyLine.com

11809 Mira Vista

Santa Rosa

2,515

3 2.5

2

$412,258

11912 Mira Vista

Santa Maria

2,562

3 3

1.5

$470,605

VERSANTE CANYON TOWNHOMES—NW Austin

Paula Gonzales, Man’Lee Verdesca and Holly Schuler, all of Gracy Title, learn more about Lexor Homes from Sarah Taylor, right, at the WCAoR Super Bowl of Builders event.

512.383.5565

12112 Terraza Cir

Florence

2,142

3 2.5

2

$312,301

12124 Terraza Cir

Milan

2,207

3 2.5

2

SOLD

12220 Terraza Cir

Venice

2,104

3 2.5

2

$311,564

12204 Terraza Cir

Venice

2,104

3 2.5

2

SOLD

Experience the SWBC Difference Our commitment to you: According to Lifestory Research Most Trusted Builders in America Study

On-time closings

www.lifestory research.com

In-house underwriting, processing, and funding for smooth, seamless transactions

Control of the servicing for most conventional loans we close

On the go? Download our Mobile App

WWW.ASHTONWOODSHOMES.COM Availability, pricing and plans are subject to change without notice. All square footages listed are approximations and may vary per plan and elevation. Contracts dated on or after 2/01/2013 and closing on or before 5/31/2013 will receive 3% Realtor commission plus a $5,000 Realtor bonus paid at closing. Bonus may only be available on full price offers. See sales consultant for details.

We’re a best company to work for and with!

Find out why much of our business for the past two decades is from repeat customers or referrals from agents, builders, and clients who appreciate exceptional service. Linda Komm, vP nmls# 219050 512.422.7958

Rhona Bogie nmls# 222089 512.917.1954

Conventional

va

© 2012 sWbC. all rights reserved.

Kathleen Condry nmls# 214903 512.658.7436

FHa

tX vet

Emily Franke nmls# 223977 512.797.5480 •

Jumbo

Ann Jones nmls# 221084 512.422.9036

investments

the avallon building, building 1 | 10415 morado Circle, ste. 100 | austin, tX 78759


Putting a Face on Real Estate since 1995.™

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March 2013

Susan Graham

Jody Wiltsey

Theresa DeAlejandro

Cherri Spradling

AVP/Branch Manager/Escrow Officer 512.346.4020 susan.graham@austintitle.com

Escrow Officer 512.346.4020 theresa.dealejandro@austintitle.com

AVP/Escrow Officer 512.346.4020 jody.wiltsey@austintitle.com

Escrow Officer 512.346.4020 cherri.spradling@austintitle.com

Austin Title Spicewood Springs Office 3708 Spicewood Springs Road, Suite 100, Austin, Texas 78759/www.austintitle.com

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Everyone loves a prize! Susan Peck and Stephanie Loth, both of imortgage, grin from ear to ear when they win door prizes at the NAPMW Valentine’s Social at The Salt Lounge at iPic.

Buy photo: RL_030613_A.jpg at www.myRealtyLine.com

Gary Hoffarth of Austin Advantage Real Estate shows Diane Christy of Diane Christy REALTORS how to automate her social media at the Best Year, This Year­­­—A Productivity Day event hosted by Best Agents in Texas.

Buy photo: RL_031113_C.jpg at www.myRealtyLine.com

Fred Meyers of Austin City Living and Amy make their way out to the Milestone Community Builders VIP Grand Opening of its model home at the Reserve at Brushy Creek.

Buy photo: RL_030113_A.jpg at www.myRealtyLine.com

Austin Area Market Update Single Family Home Sales 2007 - 2013 2007

2008

2009

2010

2011

2012

2013

3,000

2,750

2,500

2,250

2,000

1,750

1,500

1,250

1,000

750 Source: Texas A&M Real Estate Center

500 Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

For more information, please contact one of our sales executives. www.gracytitle.com Partnerships Built on Trust

Nov

Dec


Putting a Face on Real Estate since 1995.™

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March 2013

Providing a Steady Flow of Great Real Estate Closing Services for Over 28 Years! Lake Travis - Lohmans Crossing 1921 Lohmans Crossing Road, Suite 200 (512) 261-7819

Lisa Altamirano Kierstin McBride Debra Holloway Sales Executive

Escrow Officer Lohmans

Escrow Officer & Lohmans Branch Manager

Lake Travis - 620

1313 Ranch Road 620 South, Suite 101 (512) 263-5651

Gaye Pierce

Sr. Vice President & Chief Operations Officer

Cathy Bade Escrow Officer 620

Tiffany Hyland Escrow Officer 620

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Putting a Face on Real Estate since 1995.™

The Robert J Fischer team earns the No 1. spot for Top Group in Gross Commission Income, Total Units Sold, Listing Volume Sold and Closed Volume for 2012 at the Keller Williams Realty Round Rock awards program. Pictured are (back row) Alice Joseph-Williams, Dana Johnson, Nicole Adair, (front row) Josh Slayton, Jeff Dunahoo and Robert Fischer. Buy photo: RL_030213_D.jpg at www.myRealtyLine.com

Shannon Allen of Milestone Community Builders shows off her company’s gorgeous new model at the VIP Grand Opening at the Reserve at Brushy Creek. Bobby Cloud of Supreme Lending notices how much room there is in the home and loves the location! Buy photo: RL_031113_D.jpg at www.myRealtyLine.com

Dennis Werner, right, of MHI has the dubious honor of giving these REALTORS a tour of the Wilshire Homes new model in Blackhawk. Pictured with Dennis are (left to right): John Horton of John Horton REALTORS, a Private Label Realty company, Ryan Matthews (back row) of Austin City Realty, Hope Martinez of New Home Solutions and Donna Scoggins of Scoggins Realty.

Buy photo: RL_030413_B.jpg at www.myRealtyLine.com Buy photo: RL_030913_H.jpg at www.myRealtyLine.com

The KB Home crew (Chelsea Brown and Chancellor Smith) welcome REALTORS to the KB Home REALTOR Happy Hour at The Park at the Domain.


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lifezones EXPERIENCE THE LUXURY OF GRAND HAVEN’S LIFEZONES


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Natalie Bowers, left, of Milestone Community Builders thanks interior designers Mary DeWalt, center, and Kate Souquette, right, for the great job they did on her company’s new model home at the Reserve at Brushy Creek.

Buy photo: RL_031113_G.jpg at www.myRealtyLine.com

The Tenura Home Center offers the perfect place for closings and meetings with your clients!

Buy photo: RL_031213_T.JPG at www.myRealtyLine.com

Buy photo: RL_081212_D.jpg at www.myRealtyLine.com

Steve Crawford, left, of Keller Williams Realty plays the role of James Bond with Bruce Rodden of Keller Williams Realty as he plays the role of “Q” in a fun skit at the Keller Williams Realty Round Rock annual awards program where the theme was “James Bond—License to Sell.”


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TEXANS THINK BIG AND WE’RE NO DIFFERENT. 11 parks, 11 miles of trails in Falcon Pointe

Teravista, Community of the Year 2003, 2004, 2007, 2011†

Falcon Pointe has Pflugerville’s first dog park.

Falcon Pointe and Teravista are celebrating over 10 years of success. Join in the excitement with a HUGE selection of more than 170 home plans – from single-family homes to custom homes, many ready for move-in right now. There’s never been a better time to be part of one of Austin’s best selling communities.†† Bring your clients to visit

17

Teravista in Round Rock / Georgetown or Falcon Pointe in Pflugerville and discover how good it feels to be part of a winning tradition.

Model Homes

Why wait? See the homes.

Teravista Homes from the high $100,000s - over $600,000s

TheBestOfATX.com

170+ Home Plans

Falcon Pointe Homes from the high $100,000s - $300,000s

Newland Communities is the largest private developer of planned residential and urban mixed-use communities in the United States from coast-to-coast. Together with our partner, North America Sekisui House, LLC, we believe it is our responsibility to create enduring, healthier communities for people to live life in ways that matter most to them. www.newlandcommunities.com and www.nashcommunities.com

† MAX Award • ††Source MetroStudy Q4 2012, Top 25. • Terrabrook Falcon Pointe, LP and NNP-Teravista, LP (“Fee Owner”) are the creators of the Falcon Pointe Community and Teravista Community (“Community”). Certain home builders unaffiliated with the Fee Owner or its related entities (collectively “Newland”) are building homes in the Community (“Builder(s)”). Newland is not co-developing, co-building or otherwise responsible for any of the obligations or representations of any of the Builders, and Newland shall have no obligations to any buyer regarding a home purchase from a Builder. Purchasers of homes from any of the Builders waive any claims against Newland arising out of their purchase transaction. The information provided in this print ad is subject to governmental review/approvals. Actual development may vary from development manager’s vision. No guarantee can be made that development will proceed as described. Prices, specifications, details and availability of Builder’s homes are subject to change without notice. 2013 © Falcon Pointe and Teravista. All Rights Reserved.


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Keller Williams Realty Round Rock recognizes these agents in the company’s Top Five Individuals for Gross Commission Income at the annual awards program at the Dell Diamond. Front row: Tara Knight (No. 1), Karla Jordon of The Meddallion Group (No. 3). Back row: Don Dungan (No. 2), Joetta Hougton (No. 4) and Karen Halsema (No. 5). Buy photo: RL_031213_Z.JPG at www.myRealtyLine.com

Karen Williams and A.J. Tartt, both of North American Title, celebrate the opening of the new Research Branch office Mardi Gras style.

Buy photo: RL_030213_G.jpg at www.myRealtyLine.com

Scott Carley and Tonya Hofmann present ideas for REALTORS to stand out in your business at the Best Agents in Texas Best Year, This Year­—A Productivity Day program at the University of Phoenix campus. Buy photo: RL_030913_F.jpg at www.myRealtyLine.com Buy photo: RL_030113_F.jpg at www.myRealtyLine.com

The Ron Urias Agency

512.448.0844 Friends don’t let friends buy or sell property without a Realtor.

HelpP int

You’re a trusted advisor right? Why would anyone let a client buy a home policy from a big box 1-800 number or someone company tied into the mortgage process? Like you, we’re there for the client after the sale! 4425 Mopac South, Bldg 2, Ste. 101 Austin, TX 78735 Home • Life • Auto • CommerCiAL • renters “Clients don’t come to us by accident but we handle those too!”

MIH Marketing Coordinator Lesley Hutchinson points out features of Wilshire Homes’ new model home to German Godoy of Keller Williams Realty during the grand opening at Blackhawk.


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HBA of Greater Austin

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Putting a Face on Real Estate since 1995

President’s Column By Brent Allison • 2013 President

HBA looks forward to busy 2013

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his year has certainly started off with a bang for the Home Builders Association (HBA) of Greater Austin. January saw the return of the highly successful “2013 Housing Forecast,” co-hosted by the Austin Board of REALTORS, which provided extremely positive insight about the year ahead for Austin’s home building industry. It doesn’t stop there as the HBA has a very busy year ahead of it. In addition to regular events, such as its various committee/council/chapter meetings, educational offerings and builder/associate networking socials, the HBA’s signature events are quickly approaching. March and April see not one, but two charity golf tournaments. The first, on March 20, is the Georgetown Chapter’s 11th Annual St. Patti’s Day Golf Tournament benefitting the scholarship fund for Georgetown High School. Then on April 10, the Lakeway/Bee Cave Chapter will hold their Community Fundraiser Tournament, benefitting Lake Travis area families for Families and Operation Finally Home. A limited number

of spots are still available for both events. Sign up for either tournament at www.AustinHomeBuilders.com. Thursday, March 21 sees the return of the annual Crawfish Boil Builder/REALTOR Mixer, where the HBA’s builder members sharing a great crawfish dinner with Austin’s REALTOR community. This year’s event will be hosted by Brookfield Residential at their Blanco Vista community in San Marcos, located a mere 30 minutes from downtown Austin. Jean-Pierre and the Zydeco Angels will return to provide the musical entertainment for the evening. Tickets are now available for $25 each exclusively at www.AustinHomeBuilders.com. Have you heard of “speed dating?” Well, the HBA has a similar match-making event, but for builders and associate members of the HBA. On April 3, the HBA’s second “Speed Selling” event will take place. It’s a chance for associates to get some face time with some of the Austin-area’s top Builder CEOs or purchasing managers. Ray Tonjes, owner of Ray Tonjes Builder, Inc. calls it an

www.myRealtyLine.com opportunity in which you “can’t afford not to participate.” The 4th Annual HBA Home PAC Chili Cook-Off, Washer Tournament and Silent Auction returns to the Travis County Expo Center on Friday, April 26. This event sees HBA members break out their top secret chili recipes and their washer-pitching best to compete for top honors and bragging rights. The weekend of May 3–5 brings the 2013 Tour of Homes, Austin’s “ultimate open house.” The 2013 Tour of Homes is a citywide home show in which builders and developers partner with the HBA to showcase all the wonderful new home and community options in central Texas. Hours of operation are from 12 p.m. until 6 p.m. on Friday and Sunday and 10 a.m. until 6 p.m. on Saturday. Visit www.TourofHomesATX.com for more information on tour locations and ticket prices. A few weeks later, on Saturday, May 11, the HBA will be hosting its annual Marketing and Advertising Excellence (MAX) Awards Gala at the Renaissance Austin Hotel. The MAX Awards honor builder, developer, remodeler and associate members of the HBA for achievements during 2012. Last year’s Grand MAX winners were Scott Felder Homes, RisherMartin Fine Homes and David Wilkes Builder. They will tell you it’s a real honor to receive this recognition. Entries can be submitted until Tuesday, April 2 at www.HBAMAXAwards.com. The HBA’s educational programming is back in a big way this year with the return of NAHB designation courses. The BAR and PREP exams took place on March 13 at the HBA offices. These exams are the first step

March 2013

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to obtaining the Certified Graduate Builder (CGB) or Certified Graduate Remodeler (CGR) designations (don't worry if you missed it, another exam will be offered later this year). Visit www.AustinHomeBuilders. com, click on the “Calendar & Registration” link and then sort the calendar by “education” to view the course offerings for the rest of the year. In addition, HBA’s educational programming has brought Green Boots back for a fifth year and this time it’s bigger and better than ever. Expanding its course offerings to 12 modules throughout the year, Green Boots raises the bar on green building and sustainable development education. This is the premier green building education series for home builders, remodeling contractors, building designers, and, of course, trade contractors who wish to learn about green building products and strategies specific to each key trade group. And that’s just the first half of the year! The highlight of the second half of the year is in October at the 2013 Parade of Homes at Willie Nelson’s Tierra Vista. Located on the beautiful 688-acre Luck Ranch, home to Texas icon Willie Nelson, this community enjoys panoramic views of the Texas Hill Country and the Pedernales River. Other events include the Mid-Year Housing Update in July, the 8th Annual BBQ Bash and Elected Officials Appreciation Night on Sept. 17 and then on Dec. 4, the HBA will wrap up its year by inducting its new board of directors at the Presidential Awards and Installation Dinner. Visit www.AustinHomeBuilders.com for more information on these and other events at the HBA. RL

THE BROADHURST GROUP

Partnering with Austin's finest Realtors to make dreams come true since 1994

AARON PAGE

TIM BROADHURST

direct: 512.831.4227 aaron.page@onqfinancial.com

direct: 512.831.4198 tim.broadhurst@onqfinancial.com

MONICA JENKINS

GORDON MCMAUDE

direct: 512.831.4178 monica.jenkins@onqfinancial.com

direct: 512.784.0308 gordon.mcmaude@onqfinancial.com

Team members in order from left to right in photo: Yolanda Cantrell, Aaron Page, Monica Jenkins, Shannon Smith, Tim Broadhurst, Julie Henderson. Tim Broadhurst NMLS# 208158 ǀ Monica Jenkins NMLS#224483 ǀ Aaron Page NMLS#222159 ǀ Gordon McMaude NMLS#218634 . On Q Financial, Inc. is an Equal Housing Lender. Corp NMLS# 5645.

(not pictured)


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Melissa Peel and Julie Anderson, both of Keller Williams Realty, cheer on their colleagues as awards are announced at the annual Keller Williams Realty Round Rock office awards ceremony at the Dell Diamond.

Buy photo: RL_031213_B.JPG at www.myRealtyLine.com

Cristy Bloomingdale of Milestone Community Builders and Doren Carver of Realty Line attend the Milestone Community Builders VIP Grand Opening at the Reserve at Brushy Creek.

Buy photo: RL_030113_B.jpg at www.myRealtyLine.com Buy photo: RL_031113_N.jpg at www.myRealtyLine.com

J. Rene Ward of Best Agents in Texas welcomes everyone to her company’s Best Year, This Year—A Productivity Day event at the University of Phoenix Campus.

Great service is a team effort. Julie Black, NMLSR # 232023

Senior Loan Officer Phone: 306-6357 e-Fax: 866-561-8955 jblack@starkeymtg.com

Patty Chapman, Senior Processor Robb Spreen, Loan Administrator A Solid, Proven, and Committed Lender! WR Starkey Mortgage, LLP NMLSR# 2146 807 Las Cimas Pkwy., Suite 150, Austin, TX 78746

This is not a guarantee of  nancing. All borrowers must meet certain underwriting guidelines and credit criteria. Rules and Regulations may apply.


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The Greatest Closers in Greater Northwest Austin Tower of the Hills Office 512/249-9320 13809 N. Hwy 183, Suite 125 Austin, TX 78750

Cedar Park Office

512/523-3204 601 East Whitestone Blvd, Bldg 6, Suite 100 Cedar Park, TX 78613

Debbie Rhea

Donna Sherrill

Chelsea Higdon

Jill Menchaca

Branch Manager/Escrow Officer drhea@independencetitle.com

Escrow Officer chigdon@independencetitle.com

Sharon Kennedy

Escrow Officer skennedy@independencetitle.com

Zana King

Escrow Officer zking@independencetitle.com

Linda Wilkins

Escrow Officer lwilkins@independencetitle.com

Branch Manager/Escrow Officer dsherrill@independencetitle.com

Escrow Officer jmenchaca@independencetitle.com

Lago Vista Office

512/267-9797 6300 Lohman Ford Road, Suite A Lago Vista, Texas 78645

Cindy Blow

Branch Manager/Escrow Officer cblow@independencetitle.com

Liberty Hill Office 512/515-0110 101 Jonathan Drive, Suite 2 Liberty Hill, TX 78642

Dusti Herman

Branch Manager/Escrow Officer dherman@independencetitle.com

Austin Business Journal's Number One Title Company!

Independence Title E x p l o r e w w w. I n d e p e n d e n c e T i t l e . c o m

We have you covered.


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Welcome to

TUSCAN VILLAGE Discover Lakeway’s first and only resort-style community for adults 55+ G IN N PE 3 O 2 01 SE U G O IN BH R U SP CL

Life is a journey — there’s always more to discover. Whether moving closer to family, downsizing or simply making a quality of life decision in preparation for the future, Tuscan Village gives active adults the freedom to enhance their lifestyle and spend time living the way they want to live. Tuscan Village is much more than a neighborhood of homes. It’s a way of life, where you can enjoy a more carefree, opportunity-rich lifestyle in the company of likeminded neighbors — complete with amenities tailored to your interests, lock-and-leave convenience and exclusive benefits of ownership, plus easy proximity to all that Lakeway and the Hill Country have to offer.

Buy photo: RL_031213_V.JPG at www.myRealtyLine.com

Congratulations to Judy Copple, second from right and her team (left to right) Linda Martin, Michelle Martin, Sharon Odorizzi, Sarah Havelka, Richard Copple and Liza Messana for earning the No. 2 spot for Top Group for Gross Commission Income, Total Units Sold and Closed Volume at the Keller Williams Realty Round Rock awards program.

Buy photo: RL_030413_C.jpg at www.myRealtyLine.com

Mary Mealy, left, Realtor, knows the Austin real estate market like the back of her hand. She keeps up-to-date on the latest inventory by visiting with sales reps like Elysia Frazier of KB Home at the KB Home REALTOR Happy Hour at The Park at the Domain.

WANT TO WORK WITH THE BEST?

www.dhimortgage.com

JOIN THE TEAM AT DHI MORTGAGE!

We are only as strong as the team we build, so we work hard to develop passionate talent and encourage a balanced life of work and family. We have developed a mission statement that represents the heart of who we are: The Right People - The Right Way! The following positions are available in our Killeen and Austin branches:

SCHEDULE A PRIVATE TOUR OF THE CLUBHOUSE AND PREVIEW OUR AVAILABLE HOMES.

Mortgage Loan Originator • Support D.R. Horton communities as their preferred lender in Temple, Waco, Killeen and Ft. Hood • Incentives available for generating non-D.R. Horton business • Base salary plus commission based on production • Additional bonus opportunities available • 2+ years originating required • Fluent in Spanish a plus! • Comfortable speaking to large groups

Want to work for the best? Contact me today! Patricia Wagner

Branch Manager, NMLS #209414

Villas & Townhomes from the $260’s for Adults 55+ 512.327.1200 | TuscanVillage.com Exclusively Marketed by Legacy International Resort Properties. Obtain the Property Report required by federal law and read it before signing anything. No federal agency has judged the merits of value, if any, of this property.

www.dhimortgage.com

Direct: (512) 533-1369 Fax: (866) 364-8284 E-mail: pwagner@dhimortgage.com www.dhimortgage.com/patricia-wagner

Mortgage Loan Processor • 2+ years processing required • Experience with FHA, VA, USDA, MCC, Bond and Conventional Loans • Comfortable in a fast-paced environment • Base salary + overtime • Monthly bonus opportunities available • Fluent in Spanish a plus! At DHI Mortgage, we offer a diverse and collaborative work place that is unmatched by our competition. As an employee, you will: • Be affiliated with D.R. Horton, America’s #1 Home Builder • Mortgage Loan Originators have the ability to originate new home construction, resales & refinance business • Receive a competitive compensation plan with bonus opportunities. • Receive EXCELLENT large company benefits, including 401K matching • Have no-cost marketing support for Mortgage Loan Originators

Provided for informational purposes only. DHI Mortgage is an Equal Opportunity Employer. DHI Mortgage Company, Ltd. Branch NMLS #38686. 10700 Pecan Park Blvd., Suite 200, Austin, TX 78750. Company NMLS #14622. For information on DHIM licensing please visit www.dhimortgage.com/other-pages/licensing. REV: 02/27/13 / EXP: 02/27/14


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Nothing sets the mood for Mardi Gras like a little zydeco music. Attendees at North American Title’s Mardi Gras Open House at their new Research branch enjoy the live band while mingling with friends and colleagues.

Buy photo: RL_030213_E.jpg at www.myRealtyLine.com

Marty Kelly and Marla Cave, both of Keller Williams Realty, go from booth to booth at the WCAoR Super Bowl of Builders collecting inventory sheets for their files.

Buy photo: RL_030313_M.jpg at www.myRealtyLine.com

Janet Asher of Nextage Lone Star Realty and Jim Gilbert of Sky Realty learn the difference between client and customer levels of service at the Residential Buyers Representative Agreement class hosted by Newland Communities at the Falcon Pointe Resident’s Club in Pflugerville.

Buy photo: RL_030913_D.jpg at www.myRealtyLine.com

Heidi Lusk of Wilshire Homes explains to Tony Tartt of Tartt Real Estate how they can customize a home for his clients to meet their needs. The two met at the model home grand opening at Blackhawk.

Buy photo: RL_030913_C.jpg at www.myRealtyLine.com

REAL ESTATE CAREER FAIR

Network with companies from across the Austin area! Champions School of Real Estate Career Fair offers you the opportunity to network with Austin area real estate companies and brokers to learn about what’s needed to take your career to the next level.

Mar 29

Friday - 10 AM - 2 PM Open to the Public Walk-Ins Welcome

FREE

Enroll Today: 512-244-3545

Experienced Career Counselors will be on-site to help with any licensing questions. RSVP today! Email Leigh@ChampionsSchool.com or call 512-244-3545.

INSIDER’S GUIDE TO COMMERCIAL REAL ESTATE

15-Hour MCE Package with Legal & Ethics • Valuation of properties • Due diligence checklist

• Commercial contracts • Leasing, property management

April 10 - 11

Brokers who sponsor salespersons or those authorized to supervise other licensees are now required to take this 6-hour course on broker responsibility.

Day 1 - 8:30 AM - 6:15 PM Day 2 - 8:30 AM - 3:30 PM

$

Thurs/Fri

REAL ESTATE GAME CHANGERS

April 11 - 12

Discover how to reconnect with your target market using modern communication and social media tools.

Day 1 - 8:30 AM - 6:15 PM Day 2 - 8:30 AM - 3:30 PM

15-Hour MCE Package with Legal & Ethics

CHAMPIONS SCHOOL OF REAL ESTATE

Open to the Public; TREC #0005 Lone Star College Tomball Provider #0123

99

$

Thurs/Fri

®

Real Estate | Loan Origination | Home Inspection | Appraisal | Online

99

Day 1 - 8:30 AM - 6:15 PM Day 2 - 8:30 AM - 3:30 PM

April 11 - 12

15-Hour MCE Package with Legal & Ethics

$

Wed/Thurs

BROKER RESPONSIBILITY

Celebrating 30 Years of Excellence in Education

99

Courses available in the classroom, home correspondence and online.

Austin/Round Rock Campus 3203 S I-35 Ste 520, Round Rock, TX 78664 Located at I-35 & 45 Toll Road

1983 - 2013

RY 30th ANNIVERSA

www.ChampionsSchool.com

Broker 06-06-124-24214; Ethics 03-03-123-23556; Game Changers 09-00-123-23783; Hottest 03-00-064-24483 Insider’s Guide 09-00-054-24325; Ethics 03-03-123-23556; Legal 03-03-123-23555; 23890 Farm & Ranch 09-00-063-23070


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Putting a Face on Real Estate since 1995.™

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Putting a Face on Real Estate since 1995

President ‘s Column

Austin CRS Chapter

By Risé Johns • 2013 President

Dawn Schweter and Bette Cook, both of North American Title, show off their new office space off Research Boulevard to Diana Keys of Nextage Lone Star Realty.

Don't ignore YouTube

T

hose of you in AYREP (Austin Young Real Estate Professionals) use social media as the focus of your business and life. While it is a relatively new phenomenon, social media has taken over. It is a great way to generate business and establish yourself as a real estate expert. Personally, I am not a huge fan of social media. Yes, I have a Facebook page and that is all. I am not on LinkedIn, Pinterest, or Twitter. Maybe it’s my age, maybe because my business is referral based, maybe because I didn’t grow up using social media. For this article, I had to do some research. What I found is that buyers and sellers love video more than any other online media. This is most likely the result of smartphones, which make playing video easier than ever. In fact, it’s rare that a small business owner doesn’t have a video introducing their product or service on the home page of their website. The goal is to obtain more customers, increase sales and grow their business. Recent statistics show that only 12 percent of agents have a YouTube channel. Seventy-eight percent of sellers want their agent to have a video presence. There is a huge disconnect here. As real

Buy photo: RL_030213_D.jpg at www.myRealtyLine.com

Les Sherman of Austin Real Estate Partners, Polly Price of Austin Silent Market Group, Kathryn Lott, Doren Carver of Realty Line, Nicole Brady of Chicago Title holding Claire, Debbie Beausoleil of PrimeLending, Cindie Brooks of Chicago Title, Pam McAfee and Kim Martinez of Chicago Title take part in the "Walk with us" challenge.

Submitted Photo

estate agents, this is a strategy we cannot ignore. Now that you have decided to make a video, what do you do? 1) Make a video about who you are as a real estate agent. What made you get into real estate? What is your value position? 2) Be the local expert. Be prepared with sales statistics and explain the numbers in normal language everyone can understand. Don't use real estate jargon that only other agents will understand. 3) At closings, when your clients are happy with the service you provided, capture that. Short videos of satisfied clients are powerful. 4) Not every video has to be about real estate. Information about the community in which you live is always interesting, especially to people thinking of moving to your neighborhood. In my area, a new high school is being built and that will be my first video. You can promote an upcoming community event. You can interview a local business owner. You can video a local park. There are lots of options. The bottom line is your first video will not be your best. It is a start. Keep your videos informative and short. Sixty seconds is long enough. RL

PrimeLending Capital City Conventional, FHA, VA, USDA, HomePath & Jumbo just to name a few loan products! Candy Buzan Branch Manager Sr. Loan Officer The Candy Buzan Team

Max Leaman Branch Manager Sr. Loan Officer The Leaman Team

Marie Cyr Loan Officer The Candy Buzan Team

Amy Oehler Sr. Loan Officer The Leaman Team

Kim Nielsen Production Manager The Candy Buzan Team

Jori Stern Sr. Loan Officer The Leaman Team

Diane M. Clark Sr. Loan Officer

Sherri Eckert Loan Officer The Leaman Team

Missy Driskell Sr. Loan Officer

Trudy Savage Sr. Loan Officer

Mark Hoffman Sr. Loan Officer

Mary Kennedy Sr. Loan Officer

Mysty Lynch Sr. Loan Officer

Eiric Smith Sr. Loan Officer

Amanda Stewart Sr. Loan Officer

Janet Widmer Sr. Loan Officer

Two Great Locations! All loans subject to credit approval. Rates and fees subject to change. Mortgage financing provided by PrimeLending, a PlainsCapital Company. Equal Housing Lender. © 2013 PrimeLending, a PlainsCapital Company. PrimeLending, a PlainsCapital Company (NMLS no: 13649) is a wholly owned subsidiary of a state-chartered bank and is an exempt lender in TX. V012313. NMLS 179412 (Buzan), NMLS 269403 (Cyr), NMLS 184428 (Hoffman), NMLS 292478 (Stewart), NMLS 280093 (Lynch), NMLS 176530 (Smith), NMLS 180307 (Nielsen), NMLS 268025 (Clark), NMLS 232054 (Widmer), NMLS 179666 (Kennedy), NMLS 180066 (Driskell), NMLS 180854 (Savage), NMLS 151263 (Leaman), NMLS 225339 (Bailey), NMLS 177299 (Stern), NMLS 357516 (Eckert).

810 Hester’s Crossing, Suite 150 Round Rock, TX 78681 7719 Wood Hollow Drive, Suite 155 Austin, TX 78731


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March 2013

JB Goodwin REALTORS®

Over Forty Years

since 1972

of

Helping People Company Listing Agent of the Year Most Volume Westlake Office Listing Agent of the Year

Dylan Everett with J.B. Goodwin

Company Listing Agent of the Year for Most Listings Williamson County Office Sales Agent of the Year

Leisa Ormsbee

Company Listing Team Company Sales Team of the Year of the Year Company Lease Listing Team of the Year Company Leasing Team Westlake Office Sales & Listing Team of the Year of the Year

The “A” Team

The Turner Team Bettye Turner and Lynda Conway

Not Pictured: Janet Murdock, Karen Martin, Jeanette Leeb, Missy Stewart, Manda Mafi, Jessica Cain

Steve Fohl and Adrian Grabe with J.B. Goodwin Not Pictured: Shelley Grabe, Jon Chambers, Alaina Jones, Philip Barton, Aubrey Shaw, Peggy & Thomas Fulmer

Company Leasing Agent of the Year and 3 Million Dollar Club

Mike Easter Left

Company Lease Listing Agent of the Year

Ron Mason Right

with J.B. Goodwin

Northwest Office Sales Team of the Year Westlake Office Sales Agent of the Year

Leslie Kasen with J.B. Goodwin

Northwest Office Sales and Listing Agent of the Year

Gay Puckett with J.B. Goodwin

Northwest Office Listing Team of the Year

The Darey Team

Jeff and Tish Darey with J.B. Goodwin

Peggy Little with Byron “Buddy” Schilling

Williamson County Office Listing Agent of the Year

Westlake - (512) 502-7600 Williamson County - (512) 502-7705 Northwest - (512) 502-7800 Relocation - (800) 531-5207

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Karen McGrath with Tammy Gardner

Sales and Listing Team of the Year

Constancio Team Andrew Constancio with J.B. Goodwin Not Pictured: Sandra Topete, Karen Thomas, Molly Avila, Susan Cheatham


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Focused on you. Vista Lending is comprised of

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Debbie Farmer and Connie Hentosh, both of Bellaheim Homes, make an impression on REALTORS at the WCAoR Super Bowl of Builders event at its office in Round Rock.

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Angelina Ybarra-Wells and Patricia Wagner, both of DHI Mortgage, learn how to outsell the competition at the Best Year, This Year—A Productivity Day hosted by Best Agents in Texas at the University of Phoenix campus.

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DHI Title A S S O C I AT E S I N P R O G R E S S - A d v e r t i s e r P r o f i l e b y R i k i M a r k o w i t z

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HI Title aims to convert customers to clients for life, which ordinarily would be a tall order if it weren’t for the deep roots this company has planted in Austin and surrounding Texas counties. DHI Title goes back more than three decades. Its original parent company, Travis County Title Company, was founded in 1980 by Bill Milburn of Milburn Homes and was subsequently purchased in 1998 by D.R. Horton. By 2004, for the purposes of better reflecting who they are to the community and connecting more closely with their parent company, which is traded on the New York Stock Exchange, the name DHI Title was born. When DHI Title was originally formed, their goal was simple: to serve as title agent for new homes. But growth was inevitable. The combination of Horton’s vision, supportive colleagues and agents helped the company thrive exponentially, soon earning the distinction of largest homebuilder in the United States, according to Builder magazine. Today, while DHI Title closes most D.R. Horton homes, it’s also a full-service title company that offers closings for all residential and commercial properties and land acquisition transactions, which agents personally perform the searches on and closings for, including unimproved land, developed lots, and condominium units in the 18 counties the company’s title plant covers in the State of Texas.

DHI Title prides itself on fostering a family-like atmosphere. Employees refer to one another as “teammates” and take immense pride in protecting clients and providing security to their transactions. “We love working here,” says Brandy Barton, Austin branch manager and 20-year title veteran. “The average person who works in this office has been here for 10 years. When people come to work here, they don’t leave. We don’t have high turnover. One examiner has been with us since almost the beginning of the original company in 1978. That’s how much we like it.” Having a passion for their work is a boon for the community as well. To illustrate their homegrown loyalties, employees at DHI Title of Central Texas are committed supporters of the local Texas Land Title Association. Kim Minks, regional manager at the Austin branch, has served on several TLTA committees, including co-chairman of the school committee in 2011 and 2012. Minks’ desire to be of service to each and every client is apparent in her personal beliefs. “Title insurance was born out of necessity to protect the investment of individuals and lenders against unknown claims and I feel that without our industry, the American dream of home ownership would not exist,” says Minks. Community service is a valued trait in DHI Title teammates. Several employees personally sponsor veterans as part of The Wounded War-

www.myRealtyLine.com rior Project—a charitable organization that developed a Combat Stress Recovery Program to help soldiers in transition overcome challenges of readjustment, in part, through peer support and confidence-building activities. From church events to school functions, the escrow officers, examiners and agents at DHI Title feel it’s their obligation to take an active role at the neighborhood level as well. “It’s important that we can give back to the community that has given so much to us,” says Minks, who also happens to be a native Texan with 30 years in the title business. Because of DHI Title’s legacy in the Austin area, in addition to their title branches in Houston, Fort Worth, Plano, San Antonio and San Marcos, their knowledge base is extraordinarily thorough. The company has expansive land records on properties in their areas of expertise and most likely performed the title work on a particular subdivision under either the Milburn regime or the more current D.R. Horton entity. Minks explains, “Since our staff is experienced in all types of closings, combined with our excellent base files, we can provide most title commitments within a day if needed.” Customers like working with agents at DHI Title, too. “A lot of people DR Horton sells homes to call us when they refinance or resell their house. We get a lot of referrals, too,” says Barton. “One reason we stand out, I think,” says Minks, “is because we’re not only very competitive price-wise, but we also don’t charge a bunch of miscellaneous fees. We charge an escrow fee and that’s it. No courier fee, no FedEx, no wire or copy fees. We don’t believe in over-feeing our customers.’” When looking at what makes DHI Title agents successful, one can’t overlook their annual team-building events, hosted at D. R.

March 2013

Kim Minks, Austin Branch Regional Manager

Horton’s Fort Stockton ranch. Agents are consistently exceeding company goals. In 2012, branch manager Barton, and escrow officers Lori Cahill, Mary Jane Morris and Nancy Palmer all earned the company’s top President’s Club Award for their diligence, commitment and hard work. When not in use helping teammates form a closer partnership, the ranch is overrun with employees’ kids. Each summer D.R. Horton hosts a summer camp for nine to 13-yearolds. For two weeks, the kids hike, work with livestock, play dodge ball, ride four wheelers and more. DHI Title’s three escrow officers, three escrow assistants and one escrow technician can be found under the same roof as the mortgage and homebuilding subsidiaries. Their new offices, located in a building recently purchased by D.R. Horton, is at 10700 Pecan Park Boulevard, Suite 210. To discuss your title needs, call 512-345-5535 or go to www.dhititle.com. RL

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North American Title’s leadership Kristy Santelia, Bill Moize and Margaret Liebes open a new office on Research Boulevard. With the upswing in the Austin real estate market, it’s perfect timing to reel in all that new business.

Buy photo: RL_030213_A.jpg at www.myRealtyLine.com

JB Goodwin of JB Goodwin REALTORS welcomes new ABoR President Paul Hilgers to his company’s annual awards breakfast at the Austin Country Club.

Buy photo: RL_030813_M.jpg at www.myRealtyLine.com

Marge Phillips of WCAoR, left, and her sister Jacque Phillips, right, show Kimberly Jones of Hometrust Mortgage around the office during the association’s Super Bowl of Builders event.

Buy photo: RL_031213_C.JPG at www.myRealtyLine.com

Buy photo: RL_030313_K.jpg at www.myRealtyLine.com

Lauren Sansing and Christine Whetstone, both of Keller Williams Realty Round Rock, show off their James Bond-like attire at the company awards ceremony where the theme was, you guessed it, “James Bond – License to Sell.” Lauren played the role of Miss Moneypenny and Christine was one of four “Bond Girls."

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David McMillan of United Lending recognizes Tara Knight of Keller Williams Realty for being his company’s No. 3 referral source. David presents her with a plaque at the Keller Williams Realty Round Rock annual awards program at the Dell Diamond.

Buy photo: RL_031213_Q.JPG at www.myRealtyLine.com

It must be those hurricanes that are causing the whirlwind of activity at North American Title! Dawn Schweter, right, of North American Title has a little fun with Theresa Seibold of Seibold Properties at her company’s Mardi Gras Open House at its new Research branch.

Buy photo: RL_030813_A.jpg at www.myRealtyLine.com

Mortgage professional Mia Meyers shows her support for her REALTOR colleagues Karen McGrath and Jessica Lynn Foelker, both of JB Goodwin REALTORS, at the company’s Annual Awards Breakfast at the Austin Country Club.

Buy photo: RL_030213_B.jpg at www.myRealtyLine.com

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Commentary By Denise Moody • Gracy Title

What is the true cost (and savings) of refinancing?

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ith mortgage rates still low and the economy on the upswing, many people are considering a refinance on their current mortgage. They do this mainly for two reasons: 1) to get a lower rate, decrease monthly costs and increase monthly cash flow, or 2) to get a better rate and a shorter loan term and save thousands of dollars in interest over the life of a loan. Is it in your best interest (or your client’s) to refinance this year? Let’s look at some factors you’ll want to consider. 1) How long will you keep the property? Time is one of the most important factors in considering a refinance. “I would say that 90 percent of the time, whether a refinance is going to be worth the time and cost is a function of how long you plan on staying in the house,” says Atif Ahmad of Adelo Mortgage. Many times you’re rolling the cost of the refinance back into your new mortgage, but they still exist. “If it’s going to take 15-24 months to recover the costs of the transaction, you’ll want to make sure you’re going to be staying in the house to see those benefits.” Derek Leenher of Bentley and Leenher Mort-

gage Consulting, LLC advises that if you’re going to sell your home within two years, it’s not a good time to refinance. If you roll the costs of the transaction into the new loan, you’ll end up adding more to your principal balance and losing equity. So what are the transaction costs you’re looking at in a refinance? Setting up a new escrow account is one factor many people don’t consider. You’ll get a refund from your current lender from that escrow account in the form of a check within 30 days of closing. Then you’ll set up a new escrow account for the new loan. Suppose your total costs for the refinance are $8,000, and you want to refinance on April 1. You receive a refund for the funds in your old escrow account, for $2,000. If you’re closing on April 1, you would tell your mortgage company that you’re refinancing and skip the last payment, because the entire loan will be paid off upon closing. Your first payment for the new loan won’t be due for another month after closing—that’s two months of payments you get to skip. So if your old payment is $1,500, and the first payment for your refinanced mortgage is $1,000, you’ve saved $2,500 plus the $2,000 es-

www.myRealtyLine.com crow refund. That’s $4,500 back in your pocket and your cost of refinance is $3,500. The true cost of your refinance is still $8,000, but you have the option of taking your savings and reapplying it to the new principal or keeping it. After lending regulation reforms, most fees are set and therefore the costs are fairly consistent between lenders, says Joe Brown at Sente Mortgage. Most of them are third party fees, such as appraisal fees, attorney fees; fees such as title policy are set by the state. Because of new regulations, the days of the “NINJA” loan (no income, no job or assets) are over, and so you shouldn’t see too much variation in fees between lenders—but you should still shop around for the best rate and comparison of products. 2) What are your goals for the refinance, and what are your options? The main idea of refinancing is to save money. Some are hunting a lower rate to save money per month. Others are opting to switch from a 30year fixed loan to a 15-year fixed to save thousands in interest. Let’s say you currently have a 30-year fixed mortgage at a rate of 6 percent, and you refinance at 3 percent. There’s even a good chance that your payment could stay the same but you just cut the term of your loan in half. Many people opt to stay with the 30-year term because saving cash today is more important to them than saving over the long run. The old rule of thumb, according to Joe Brown at Sente Mortgage, is that a 2 percent drop in rate is ideal; but if you’re recovering the costs in a reasonable amount of time, now is a great time to start the process. 3) What are some common myths/ overlooked issues? There’s been some speculation that the true cost of financing has gone up, however, it’s just not legally possible for lenders to charge beyond

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what the market will bear. “The true cost of financing is determined by the market,” Brown says. “While we have more staff that’s strictly involved in compliance and regulations and have to be more efficient to keep our costs down, the effect of those costs being passed to the consumer in the form of fees is minimal.” To do a true and honest job of figuring your breakeven, you have to look at: • Additional interest you’ll pay by resetting your loan to a different term • Don’t include the principal in figuring your true costs; interest is a real cost, but principal isn’t—it increases your equity and you’ll get it back upon sale. • You also have to look at after-tax dollars. It’s a myth that a refinance will bring you significant tax savings. The discount point you would pay to reduce the rate on a purchase is totally tax deductible the year you pay it. If you buy the rate down on a refinance, your purchase is not tax deductible in full; you have to amortize it over the long run. It’s also a myth that looking at the APR will give you the full picture. If the APR is substantially higher than your note rate, you could be looking at lots of costs on the front end, and/or you’re having to pay mortgage insurance (which you wouldn’t need unless you’re at more than 80 percent loan-to-value). “We hope that as the dust from the DoddFrank Act settles, the industry will move back toward a place of balance on requirements, which are still lacking some government transparency and somewhat subject to individual bank interpretation,” Leenher points out. But it’s also a myth that these regulations are making it nearly impossible to get a mortgage. If you have decent credit, a job, a debt-to-income ratio under 43 percent, and a down payment, there is money available. RL


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Front Page: Continued and they like the offer, they are more likely to re-tweet the message. Make the list work—a Twitter list is a compilation of followers; it’s an effective tool for promoting as well as rewarding loyal customers. Keep track of click messages, re-tweets and hashtag mentions as a way of maintaining important client relationships.

When Gracy Title CEO David Tandy, right, received the invite to Milestone Community Builders’ VIP Grand Opening at the Reserve at Brushy Creek, he couldn’t wait to see what all the excitement was about. Greg Miller, left, and Christine Frizzelle, both of Milestone Community Builders, couldn’t wait to show him all the plans the builder had for the community in Cedar Park.

Pinterest

Buy photo: RL_031113_J.jpg at www.myRealtyLine.com

Pinterest is a virtual pinboard website, geared toward visual people interested in planning a project, organizing a collection or making a wishlist. It’s an effective way to promote home design and real estate with creative images. Pew Research says 15 percent of women and adults under 50 are drawn to this platform, and according to QuickSprout, the average pinner spends 77 minutes on Pinterest. How It Works Create pinboards for specific topics­—develop each board, and build a following with compelling content. By designing boards on specific topics, you are more likely to gain the sought-after niche demographic. Show lifestyle behind the brand—customers always want to know more about the people behind a brand. Post a photo of the company’s annual picnic or maybe a shot of the CEO’s dog. Personalization gives customers a stronger connection to the brand.

Iletra Lawrence, Winfred Harrsion and Jacci Anders, all of Coldwell Banker United, REALTORS, learn valuable information about the residential buyers representative agreement at a free MCE course offered by Newland Communities at its Falcon Pointe community in Pflugerville.

Instagram

Buy photo: RL_030913_B.jpg at www.myRealtyLine.com

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Instagram is a mobile photo-sharing app that can be posted on all of the major social media sites. The target market is 18-29-year-old adults, African-Americans, Latinos, women and urban residents. About 80 million people currently use the platform. Many REALTORS use the app’s various photography filters that give a photo a cozier, brighter or vintage look. The app also contains a postcard feature that REALTORS use to send clients as a follow-up after a showing.

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P. O. Box 81366 • Austin, Texas 78708-1366 (512) 821-1900 www.myRealtyLine.com E-mail: info@myRealtyLine.com Publisher: Doren L. Carver doren@myRealtyLine.com Associate Publisher: Tawanna K. Carver tawanna@myRealtyLine.com Managing Editor: Naomi Bludworth naomi@myRealtyLine.com Contributing Editor: Linda McNabb Contributing Writers: Autumn Rhea Carpenter, Naomi Bludworth, Riki Markowitz Contributing Photographers: Doren L. Carver, Naomi Bludworth Columnists: Cathy Coneway, Stacy Rider, Risé Johns,Hannah Myres, Denise Moody Submission Guidelines: Submit photos, press releases and calendar items to naomi@myrealtyline.com. All photos must be at least 300 dpi and include a caption with first/last name

Other options

and company affiliation. Press releases must be fewer

YouTube, Flickr and Tumblr are other popular sites that attract users who enjoy video and photography, while business-oriented LinkedIn and the combined services of Google+ (Plus) provide even more powerful social media opportunities. REALTORS can use Trulia Voices to ask real estate-related questions and connect with agents. Localism offers social networking at a micro-level, where neighbors and local merchants share community information. Active Rain connects agents, mortgage professionals and brokers. Boynton recommends combining scheduled and organic posts. “I like to keep my content relevant with organic posts, but I think it’s great for an agent to consider a couple of scheduled posts each month. ‘Market Monday’ could be featured on Mondays where market statistics are posted. A client could be a guest blogger for the agent’s social media page or perhaps highlight a different client’s business each week. This is a great way to branch out to an extended network.” Boynton advocates concentrating on one social media site. “Don’t try to be the social media mega-star that posts to them all,” she says. “Real estate is still a relationship business so you have to get out from behind the computer.” RL

than 300 words. Non-advertisers submitting calendar items will be charged $25 per submission. All submissions must be received at least seven calendar days prior to ad copy deadlines published at www. myrealtyline.com/advertise.html. Submission items will be included as space allows. Realty Line Austin is published monthly by Caxton Publications, Inc.© as a non-subscription publication for the more than 8,000 members of the Austin Board of REALTORS®(ABoR), the more than 1,100 members of the Williamson County Association of REALTORS® (WCAoR) and the Home Builders Association (HBA) of Greater Austin. Realty Line Austin is printed on recycled paper. Realty Line Austin is a proud member of the Austin Board of REALTORS®, the Williamson County Association of REALTORS® and is a honorary member of the Women’s Council of REALTORS. Realty Line Austin is not responsible for opinions or facts expressed by non-staff writers or for errors and any by-products in advertising or editorial copy. REALTOR® is a registered trademark. The word REALTOR® sometimes appears in this publication without the registered trademark symbol (®) for the purpose of saving space. Wherever the word REALTOR® appears in this publication, the registered trademark should be assumed.


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David Durham of Keller Williams Realty picks up a reusable bag from Sarah McAloon of Ashton Woods Homes at the WCAoR Super Bowl of Builders event. With all the goodies they gave away, he needed it!

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Experts Speak Out

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Commentary By Hannah Myres • Reliant Title

There are more uses for those QR codes

A

bout two years ago, you couldn’t pick up a real estate publication without finding an article on QR codes, and potential uses. QR are those bar codes you see on flyers and signs, and while they are everywhere, the question is how effective are they at really changing the client’s experience? By now, most agents know the most common ways to utilize QR codes: 1) The lawn sign: Consumers like to get as much information as possible before calling an agent. By placing the QR code on your sign riders, you will be providing your potential clients with all of the information about the property instantly. 2) The business card: The QR code should lead to information that would not otherwise be found on your business card. Have the code take the client to your YouTube video that is completely specific to your QR code. Mention your additional resources such as Facebook, a blog, or your Twitter account. 3) The direct mail piece: Direct mail can be highly effective. For example, if you send out “just listed cards”, have the QR code take them to a website or video unique to the targeted audience.

4) The vehicle: Your vehicle can be a great place for a QR code. While many agents use their vehicle as a marketing tool, most are only advertising their personal photo and contact information that can be difficult for the consumer to capture while driving. Adding a QR code measuring roughly 10 inches by 10 inches to your door magnet offers a quick and convenient way for your potential client to learn valuable information about you while driving. What most agents don’t consider are the ways to utilize QR codes that are different from other agents. Remember that most current usage of QR codes is limited to opening web pages. But there is no reason this has to be the case. Remember that the barcode can be coded for anything. There are platforms for QR codes that can allow you to capture the clients information directly in your CRM software, or initiate a showing and add it to your calendar, or display a list of similar properties for a client scanning a QR code on a listing sign. By hooking a QR reader app directly into your customer relationship system or your website profile, you can deepen the level of service you provide

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March 2013

to customers. This goes beyond opening a web page for the consumer to bookmark or e-mail to themselves or forget. Additionally, embedding information in QR

35

codes that tell you what parts of town or kinds of properties a user is scanning can be dumped into your website to help you create a “property tour” for them that is fully customized. RL

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Putting a Face on Real Estate since 1995

Putting a Face on Real Estate since 1995.™

Steven Radke, Ben Goodwin and Mark Murrell, all of JB Goodwin REALTORS, appreciate the recognition their company gives its agents at its Annual Awards Breakfast.

Buy photo: RL_030813_B.jpg at www.myRealtyLine.com

Model home tours are a great way for REALTORS to get a sense of housing options available to their clients. Helen Davis and Brittany Davis, both of Davis and Associates Realty, check out the kitchen at the MHI model home grand opening in Blackhawk.

Buy photo: RL_030913_E.jpg at www.myRealtyLine.com

TREC instructor Linda Randall teaches REALTORS about the ins and outs of the residential buyer agreement at Newland Communities’ MCE course held at the Falcon Pointe Resident’s Club in Pflugerville.

Buy photo: RL_031213_Y.JPG at www.myRealtyLine.com

Lauren Sansing does an excellent job of playing the role of Miss Moneypenny from the James Bond movies where the character has a crush on James Bond (being played here by Harry Gibbs) at the Keller Williams Realty Round Rock annual awards program. Both Harry and Lauren are with Keller Williams Realty.

Buy photo: RL_030913_A.jpg at www.myRealtyLine.com

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Putting a Face on Real Estate since 1995.™

RL austin

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Putting a Face on Real Estate since 1995

www.myRealtyLine.com

March 2013

37

Our New

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38

March 2013

www.myRealtyLine.com

Real Estate News & Notes

RL austin

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Putting a Face on Real Estate since 1995

Putting a Face on Real Estate since 1995.™

Asian Real Estate Association of America opens Austin Chapter

AREAA is proud to announce the opening of nation. AREAA Austin is one of three chapters Lennar Austin prepares to meet home buyer demand with AREAA—Austin Chapter with Jenny Cui leading newly approved by AREAA National in November the way as chapter president. Founded in 2003, of 2012, including Boston, Massachusetts and six new communities opening in 2013 the Asian Real Estate Association of America Vancouver, Canada. Offering Vistas Collection, coming Summer 2013.     (AREAA) is a non-profit professional trade or- AREAA is the only trade association dedi Reserve at Caballo in Cedar Park ganization dedicated to promoting sustainable cated to representing the interests of the Asian Offering Brookstone and Provence Collections, homeownership opportunities in Asian American real estate market nationwide. AREAA's memcoming Fall of 2013.     communities by creating a powerful national bership represents a broad array of real estate, Sola Vista in Austin (Bee Cave and Hwy. 71) voice for housing and real estate professionals mortgage and housing-related professionals. Offering Vistas Collection, coming Fall of 2013.     that serve this dynamic market. It is open to businesses and individuals who Estancia in Austin (south Austin) There are currently 28 local chapters and support the mission of promoting sustainable The first to open will be Hutto Highlands Offering the Brookstone Collection of homes, more than 13,000 active members across the homeownership in the Asian community. RL in Hutto and Woodlands Park in Kyle. Each of coming December 2013. these new communities will have a furnished “The region’s job and population growth, Mustin & Porter Company REALTORS celebrates a milestone model home and welcome home center opening low interest rates on mortgage loans, and rising Sheila Mustin and Connie Porter, owners in April. Lennar’s popular Springwood Collection rents continue to drive strong housing demand will be offered in both locations. This collection and Lennar is ready to meet this demand with of Mustin & Porter Company REALTORS, reoffers home buyers many sought-after luxury our collection of new home communities,” says cently celebrated 27 years of business. On Feb, features, including GE Energy Star appliances; Division President Fred Wyborski. Lennar 17, 2013, they held an appreciation celebration tile floors in entry, kitchen, nook, utility room, currently has 11 furnished model homes open at Kali Kate Ranch in Buda, with more than and bathrooms; and fully-sodded front, rear, daily throughout the Austin metropolitan area 175 satisfied clients in attendance. The countryand side yards. In addition to these two new in nine new home communities. For more western themed night included a BBQ dinner communities, Lennar will also be opening model information on any of Lennar’s communities and dancing to the sounds of a live band. RL home parks in these neighborhoods in 2013:       throughout greater Austin, visit Lennar.com or Mayfield Ranch in Round Rock call 512-774-8178. RL

Teravista tops 2012 housing starts in Metrostudy Austin report Teravista was the No. 1 community in Austin for new-home starts in 2012, according to a report just released by Metrostudy. The 1,550-acre community had 272 new-home starts in 2012. That marks a 42 percent increase over the 191 starts that Metrostudy reported for Teravista in 2011. Teravista ranked a close second in the Austin region for new-home closings in 2012 in the report. Teravista had 215 closings last year, a 10 percent increase over 2011.  (The highest-ranked community for closings, Sun City Georgetown,

had eight more closings than Teravista.) Teravista also had a 12.7 percent increase in new-home sales for 2012 compared to the prior year, according to its developer, Newland Communities. (Metrostudy ranks communities by new-home construction starts and closings, while Newland records a “sale” when a buyer enters into a contract agreement with a homebuilder.)   Teravista had 239 new-home sales last year, compared to 212 in 2011. RL

Boots earns Certified Graduate Builder designation from NAHB Steve Boots, owner of James Kent Custom Homes and Remodeling has been named Certified Graduate Builder, identifying him as one of the industry’s top professionals. Boots earned his Green Boots

Certification in 2012, an extensive green building education program developed by Austin Energy Green Building. James Kent Custom Homes and Remodeling has been building new custom single family homes and remodeling existing homes for over 18 years. RL

Submission Guidelines: Submit photos, press releases and calendar items to naomi@ myrealtyline.com. All photos must be at least 300 dpi and include a caption with first/last name, company affiliation and a short description. Press releases must be fewer than 300 words. Calendar items are free to advertisers and $25 per submission for others. All submissions must be received at least seven calendar days prior to ad copy deadlines published at www.myrealtyline.com/advertise.html. Submission items will be included as space allows.


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Putting a Face on Real Estate since 1995.™

austin

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Putting a Face on Real Estate since 1995

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39

March 2013

*Up to 5% Commission!! The Designer Label of Luxury Homebuilding NATIONAL SALES EVENT APRIL 13TH & 14TH

ADDRESS

PLAN

SQ. FT.

BD/BA/STORIES

COMMISSION

PRICE

ADDRESS

PLAN

SQ. FT. BD/BA/STORIES AVAILABLE COMMISSION PRICE

1. BRADSHAW CROSSING • ERIC: 512-407-0404 or BORIS: 512-626-8473 10125 Deer Chase Trail

Navajo

1641

4/2.5/2

NOW!

4%

10205 Deer Chase Trail

Saguaro

1789

4/2.5/2

NOW!

4%

$182,290 5

4/2.5/2

NOW!

4%

$196,699

4/2.5/2

NOW!

4%

$196,649

2. COLORADO CROSSING • CLYDE: 512-496-4163

COLORADO 7212 Crestone TucsonCROSSING 1313 2 Road $ From the Sedona 140s • 2402 7200 Crestone Road 7204 Crestone Road Navajo 1641

4/2/1 4/2.5/2 4/2.5/2

February March March

Cantera

1550

4% 4% 4%

$154,415 $174,640 $158,215

4

$ From 160s 3100 Dusty Chisolm Trail the San Jacinto • 2850

Alabaster

2731

3/2/1

NOW!

5%

$200,118

4/3.5/2

NOW!

5%

$279,139

4/3.5/2

NOW!

4%

$282,359

4/3/2

March

4%

$241,848

line

19701 Maiden Grass Lane

6

325 Sandstone Trail From

2384

$ the Alabaster 200s •2731

4/2.5/2

NOW!

5%

$226,039

4/3/2

NOW!

5%

$241,567

d.

9

Blv

SUMMERLYN 4.5 STONEFIELD • SALLY: 512-401-7717 or CHRISTINA: 512-629-7580 $ From the 130s • 2521 287 Travertine Trail Terrazzo 4/3.5/2 NOW! 5% $219,590 319 Sandstone Trail Obsidian TERAVISTA

HUTTO HIGHLANDS COMMUNITY! 5.7 SUMMERLYN • DENISE:- NEW 512-777-9565 or CLAYTON 512-619-7628

From 172 Bufflehead Lane 168 Bufflehead Lane

$ the Carlsbad 140s • 1230

Tuscon

1313

4303 Greatview Drive 272

Gilcrest

1518 Hidden Spings Path

Savoy

6 11 5/4.5/2

SOLD

SOLD

3483

3/3.5/2

NOW!

4%

$512,632

2824

4/3.5/1.5

NOW!

4%

$384,959

3487

5/3.5/2

NOW!

5%

$467,508

1519 Hidden Springs Path

Castille 3406 3246

4/3.5/2

NOW!

4%

$387,849

4221 Pebblestone Trail

Oakmont

3504

5/4/2

NOW!

4%

$472,085

4311 Greatview Drive

Hartford

3273

4/4.5/2

NOW!

4%

$459,916

4317 Greatview Drive

Hartford

3427

4/4.5/2 45 TollLo

SOLD

SOLD

183

1431

Bayberry

620

35

79

465,935

$

685

1Toll

Pa • Lottie: 512-373-0939 2. RIM ROCK r

uis Henna Blvd.

m

1122 Flint Rock Loop

er La Langford ne

3154

4/3.5/1 4/3.5/2

Kelly

457,834

$

3

Lane

SOLD

SOLD

$

433,643

SOLD

SOLD

$

NOW!

5%

$458,765

May

4%

$431,384

3/2.5/1

May

4%

TBD

3/2/1

NOW!

4%

$141,540

268 Southern Sunset Cove

Castille

3246

4/2/1

NOW!

4%

$152,590

4%

$187,840

262 Southern Sunset Cove

Concordia 1Toll

3766

1851 Flint Rock Loop

Brigsby

3023

1827 Flint Rock Loop

Grayson

3077

1072 Flint Rock Loop

Kinsley

2800

4/3/1

SOLD

SOLD

$

1158 Flint Rock Loop

Oakmont

3700

5/4/2

SOLD

SOLD

$

WOODLANDS PARK - NEW COMMUNITY! 8 Lane 220 Chickadee 4/2.5/2 NOW! $ From the Iris 150s • 1899 160 Bufflehead Lane

Saguaro

1789

4/2.5/2

NOW!

4%

$164,893

228 Chickadee Lane

Jasmine

1389

3/2/1

NOW!

4%

$164,040

4613 Chestnut Meadows Bend Sabine

2675

3/2/1

NOW!

4%

$278,253

2028 Greenside Trail

Terrazzo

2551

4/3.5/2

NOW!

4%

$272,415

1911 Autumn Run Lane

Onyx

1797

3/2/1

NOW!

4%

$230,699

1908 Autumn Run Lane

Obsidian

2384

4/2.5/2

February

4%

$257,609

1906 Autumn Run Lane

Terrazzo

2551

4/3.5/2

February

4%

$263,774

35

5/4/2

685

431,324

130

3/2.5/1

De

6. TERAVISTA • WILL: 512-913-1863

9 ROUGH HOLLOW From the $340s •

3 CAR GARAGES!

10 RIM ROCK$ From the 300s •

ACRE LOTS!

11 TERAVISTA From the $300s •

3946

4303 Woodledge Place

e Lak

2908 Dusty Chisolm Trail San Jacinto 2850 STONEFIELD

2243Haven New

CR

FALCON POINTE 3.3FALCON POINTE $ From the 180s• • BRUCE: 512-657-3326 or CINDY 512-736-2698

1904 Tranquility Lane

4219 Pebblestone Trail

oa d

1 $ 10220 Copper Ridge Covethe Lavendar From 140s • 1755

1. TERAVISTA • Steve: 512-970-3359 or Debbie: 512-808-8729

ssa uR

10204 Copper Ridge Cove Lavendar 1755 BRADSHAW CROSSING

$181,810

10

415,132 477,177

183 3. ROUGH HOLLOW • 1WILL: 512-809-8026 or Jason 512-619-3148

101 Waverley Spire Court

Concordia

Buda Savoy

205 Wester Ross Lane

3766

42834

4/2/1/3 Car

SOLD

SOLD

465,607

4/3.5/1.5/3 Car

NOW!

4%

$419,715

$

103 Princes Court

Belmeade

2407

4/2/1/3 Car

NOW!

4%

407,309

206 Tavish Trail

Castille

3421

4/3.5/2/3 Car

NOW!

4%

447,195

204 Tavish Trail

Belmeade8

2407

4/2/1/3 Car

NOW!

4%

410,855

GOLF COURSE!

LENNAR.COM/AustinRealtors Prices, features and amenities are subject to change without notice. Visit Lennar.com or see a Lennar New Home Consultant for further details. To qualify for any applicable referral bonus/incentive, registration must occur on the first visit. Offer valid only in states where referrals are permitted. *Effective 3/1/13, 4% or 5% commission will be paid on select inventory homes that sell between 3/1/13 and 3/31/13. Ad must be presented at time of contract. Homes must close and fund by date specified on contract. Not valid in conjunction with any other offer. Offers, incentives and seller contributions are subject to certain terms, conditions, and restrictions, which may include use of designated lenders and closing agents. Offer good for a limited time only. Copyright © 2013 Lennar Corporation. Lennar and the Lennar logo, and The Everything’s Included logo are registered service marks or service marks of Lennar Corporation and/or its subsidiaries. 3/13

VILLAGEBUILDERS.COM/AUSTIN

Prices, features and amenities are subject to change without notice. Visit Lennar.com or see a Lennar New Home Consultant for further details. To qualify for anyapplicable referral bonus/incentive, registration must occur on the first visit. Offer valid only in states where referrals are permitted. *Effective 3/1/13, 4% or 5% commission will be paid on select inventory homes that sell between 3/1/13-3/31/13. Ad must be presented at time of contract. Homes must close and fund by date specified on purchase agreement *Not valid in conjunction with any other offer. Offers, incentives and seller contributions are subject to certain terms, conditions, and restrictions, which may include use of designated lenders and closing agents. Offer good for a limited time only. Copyright © 2013 Lennar Corporation. Village Builders and the Village Builders logos are registered service marks or service marks of Lennar Corporation and/or its subsidiaries. 3/13

7


Putting a Face on Real Estate since 1995.™

RL austin

TM

Putting a Face on Real Estate since 1995

www.myRealtyLine.com

March 2013

40

Michael Strobel, left, of North American Title and his guest Scott Carley have a little Mardi Gras fun with live music and gumbo at the North American Title Mardi Gras Open House of its new office off Research Boulevard.

Buy photo: RL_030213_C.jpg at www.myRealtyLine.com

Milestone Community Builders’ Candy Chudakoff, right, hands out information to Michael and Vicki Chuck of Real Estate Investments and Solutions at the WCAoR Super Bowl of Builders event.

Buy photo: RL_031213_K.JPG at www.myRealtyLine.com

Buy photo: RL_030313_G.jpg at www.myRealtyLine.com

Gerald Gafford, right, (aka The Inspector) begs Chris Ott (aka James Bond) not to kill his kitty cat at the annual Keller Williams Realty “James Bond – License to Sell” awards program at the Dell Diamond. Both are agents with Keller Williams Realty.

Realty Line March 2013 Issue  

Putting a face on real estate since 1995. Realty Line March 2013 issue focuses on social media platforms and who's using them.

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