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in this issue…

Putting a Face on Real Estate since 1995™

• Grand Haven Homes REALTOR Grand Opening at Northwoods • WCAoR Luncheon • CRS Bi-Monthly Meeting • HBA Mid-Year Housing Forecast • and much, much more!

Associates in Progress

Ranked #1 Mortgage Co. page 26

page 25

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AUGUST 2013 • VOLUME 18 • ISSUE 4

Don't rule out the “old-fashioned” property tour By Autumn Rhea Carpenter

E

Visit us online 24/7 at www.myRealtyLine.com

P. O. Box 81366, Austin, Texas 78708

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Printed on recycled paper.

Presorted Standard U.S. Postage PAID Austin, Texas Paid Permit #715

ven in the digital era, in-person property tours haven’t lost their allure. While agents can assess a house on a laptop from the comfort of home, taking a property tour offers more benefits than a quick photo slideshow can ever offer. An agent-only property tour, sponsored by brokers, title companies or mortgage companies, invites REALTORS to see pre-set homes that are the newest addition to local inventory. Usually the event is a caravan-type scheduled tour where agents group together to visit the houses. These tours are scheduled for week-

days instead of client-centric open houses that are usually held on weekends. Obviously, successful tours don’t conflict with local real estate association meetings or large broker firms’ office meetings, and are scheduled for time slots when the most agents can attend. These tours allow REALTORS to express their insights on specific neighborhoods and provide a chance to get up-close and personal with the competition.

the area. “During a property tour—for Area 5 (East Austin) for exam-

Tour new inventory Seeing a property in person speaks volumes compared to memorizing an Internet listing. New agents should fill their calendars with tours, as they offer a chance to view as many homes as possible in the city; these events can quickly educate a new REALTOR on the different neighborhoods and price ranges in

ple—agents can visit 10 homes with each REALTOR showcasing one property to the other nine agents,” says Van-

essa Nunez of Private Label Realty. “This opportunity allows the listing a broader showing, and lets the agents who might have missed the property online to see it in person. A few hours spent in a property tour can equate to great exposure for an agent’s client.” Agents usually distribute forms so that tour-goers can share their feedback on the various included properties. The questions refer to pricing, competition, staging and deferred maintenance. “We find property tours very helpful,” says Kent Redding of Prudential Texas Realty. “We use a tag-team process where one agent is at the home preparing for the tour to come through and greeting agents while another agent is traveling on the tour and visiting the other homes. With this method, we are not rushed and can make sure our listing gets strong attention.”

Front Page: Continued on page 22

Upcoming Events Tuesday, August 20 HBA Georgetown Chapter Bob's Catfish 'N More - 12 to 1 p.m.

Friday, September 6 WILCO HREP Lunch & Learn KB Home Office - 11:45 a.m. to 1 p.m.

Thursday, September 19 WCAoR Wild Ride Scavenger Hunt WCAoR Office - 9 a.m. to 3 p.m.

Wednesday, August 21 CRS Bi-Monthly Meeting Westwood Country Club - 11:30 a.m.

Wednesday, September 11 NAPMW Monthly Luncheon Norris Conf. Center - 11:30 a.m. to 1 p.m.

Tuesday, September 24 HBA Networking Social BMC- 5:30 to 7:30 p.m.

Wednesday, September 4 AMBA Monthly Luncheon Austin Country Club - 11:30 a.m. to 1 p.m.

Thursday, September 12 WCR Monthly Luncheon ABoR Office - 11:30 a.m. to 1 p.m.

Thursday, October 3 HBA Golf Extravaganza Teravista Golf Club - 12 to 6 p.m.

Friday, September 6 HBA Hays County Chapter Big Texas Sporting Clay Shootout TDS Exotic Game Ranch - 9 a.m. to 3 p.m.

Tuesday, September 17 NARPM Monthly Luncheon Balcones Country Club 11:30 a.m. to 1 p.m.

Wednesday, October 9 WCR: Bras for a Cause Shoal Crossing - 6 to 10 p.m. More at www.myRealtyLine.com


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Tiger Pride!

DRIPPING SPRINGS HIGH SCHOOL RECOGNIZED AMONG THE NATION’S BEST ~ Belterra, located just minutes from downtown Austin, offers a lifestyle like no other. With miles of hike & bike trails, over a dozen parks, resort-style pool complex, stateof-the-art fitness center and an on-site elementary school in the highly acclaimed Dripping Springs Independent School District; there is no better place to call home.

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Austin Board of REALTORS®

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Putting a Face on Real Estate since 1995

Chairman’s Column By Cathy Coneway • 2013 Chairman

www.myRealtyLine.com

August 2013

help protect the integrity of the real estate industry and serve all our members. Take the leap and make a difference in your Association today. To learn more about each committee at ABoR, visit Abor.com/Committees. Thank you to our current, past, and future volunteers. We couldn’t do it without you!

It’s not just an installation

See you in Dallas

J

oin your fellow REALTORS from across the state as we converge on Dallas for the annual Texas REALTORS Conference. Over the course of the four-day event from Sept. 7–10, you’ll find plenty to do. This year, you’ll get the chance to hear from the host of HGTV’s Carter Can and Red Hot & Green. There will be over 45 hours of MCE courses to choose from, forums on everything from technology to public policy, plus all the excitement Dallas has to offer. Register online at bit.ly/L9uoDN.

Ready, set, go for Realty Round Up The 2013 Realty Round Up is just around the bend, so ensure your booth can be found in the official event program by purchasing your booth by Sunday, Sept. 1. This year, we’re kicking Realty Round Up into high gear with the theme "Racing Into the Future." Add some gforce to your business by getting in front of over 1,500 REALTORS on Oct.16. Admission and parking is free for registered REALTORS and attendees with booths. Join us at our new location, the Palmer Event

Center, and get ready to burn some rubber. Stay tuned to Abor.com/RoundUp for registration information.

There’s still time to invest The end of the TREPAC fundraising year is almost here, but you still have time to invest before the Sept. 30 deadline. We’re still 22 percent away from this year’s goal and you can help us reach it by visiting Abor.com/TREPAC. An investment in TREPAC protects the interest of your business, your clients, and the real estate industry as a whole. Help us preserve the strong housing market in Texas and reach our fiscal year-end goal of $297,395.

We want your input: get involved at Austin Board of REALTORS The Austin Board of REALTORS (ABoR) Committee signups are now available. Take an active role in the aspects of your association that you care about most by volunteering as a committee member for 2014. ABoR is your organization and our member volunteers help us

Don’t call it an installation, because this Dec. 7 REALTORS will be dressed to the nines for a fabulous evening with drinks, live music, and a special stage performance of the beloved “A Christmas Story.” Join the Austin Board of REALTORS as we get dolled up and decked out for this extraordinary night that’s sure to be full of surprises.

Purchase your $85 tickets early at Abor.com/ Installation before they sell out.

A new school year and a new start for continuing education As kids are gearing up for a new school year, REALTORS are finally catching their breath from a whirlwind summer season. While the families you helped find homes for over the school break are settling in and preparing for that first day back, consider doing the same. Now is the perfect time to accumulate those MCE credits, so you’re not rushed to fulfill them at the last minute. Prep yourself now for the goals you hope to achieve in the coming year by visiting Abor.com/Education and getting your MCE credits or designations now. RL

ABoR Academy Educational Courses Aug 19: Evernote for Buyers Aug 20: Broker Responsibility MCE Course Aug 22: Home Loans for Veterans Aug 22: Reverse Mortgage for Home Purchase Aug 27: Green MLS: The Key to Unlocking the Green Home Market/Audit Sept 5: Top 20 iPad Tips Sept. 9: Broker Responsibility MCE Course Sept. 9: 15 Hr MCE Renewal Package Sept. 9: Hot Topics - Brokerage Sept. 10: Challenges of Multiple Offers Sept. 11: Evernote for Sellers Sept. 16: Getting It Right

More at www.ABoR.com

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Every other month, the Certified Residential Specialists (CRS) group meets at the Westwood Country Club to stay informed on industry news. Joyce Melugin and Margaret Gilbreth, both of Ameilia Bullock REALTORS, sit down to lunch just before the program begins.

Buy photo: RL_080113_F.jpg at www.myRealtyLine.com

Tessa Truair of Grand Haven Homes welcomes her mom, Susan Truair of Coldwell Banker United REALTORS and Cathy Wallace of Keller Williams Realty to her company’s new model home in Northwoods at Avery Ranch. Grand Haven Homes held its REALTOR Grand Opening event to showcase its models and the new neighborhood. Buy photo: RL_080313_C.jpg at www.myRealtyLine.com

Sylvia Pack, right, of RE/MAX Austin Skyline talks with Socar Chatmon-Thomas of Elegant Estates by Auction after the conclusion of ABoR’s Broker Management Forum where Socar was a panel speaker.

Buy photo: RL_080813_E.jpg at www.myRealtyLine.com

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Austin CRS Chapter President Risé Johns of Keller Williams Realty proudly presents Nikki Gloris and Veronica Zarr with college scholarships. Nikki attended Lago Vista High School and Veronica attended Stephen F. Austin High School.

Buy photo: RL_080113_D.jpg at www.myRealtyLine.com

Texas Association of REALTORS (TAR) Regional Vice President John Rosshirt of Stanberry and Associates gives updates on TAR and ABoR during ABoR’s Broker Management Forum.

Buy photo: RL_080313_F.jpg at www.myRealtyLine.com

Nick Broderson, second from left, and Chris Humphrey, right, both of Keller Williams Realty, tag along with Marcy Ringstaff, second from right, of RE/MAX Heart of Texas as Tessa Truair, left, of Grand Haven Homes gives a tour of the new model home in the new neighborhood of Northwoods at Avery Ranch.

Buy photo: RL_081213_I.JPG at www.myRealtyLine.com

The HBA’s Mid Year Forecast is always a sell out event where industry professionals check in with experts to get a sense of what to expect in the Austin metro housing market for the rest of 2013. Austin home builder Sean Chandler and Kandis Wilberforce of Brookfield Residential are eager to find out the latest news so they can make their plans for the rest of the year.

Buy photo: RL_080813_D.jpg at www.myRealtyLine.com

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Williamson County Assoc. of REALTORS®

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August 2013

President’s Column By Stacey Rider • 2013 President

Property tours are a marketing tool that help build momentum

O

ne of the most important steps in securing a listing is the marketing presentation. This will set you apart from the rest of the real estate crowd and, in addition to a savvy dialogue, will result in gaining that listing each and every time. A major component of a successful presentation is the scope of service, which should include a property tour. When a new listing becomes active, it’s important that it explodes onto the market with great momentum. Those first two to three weeks will consistently see the most activity, which, hopefully, leads into an offer and closing. Part of that momentum is adding your new listing to a property tour. Recognizing that buyers will decide within the first three to four minutes of touring a home whether the property is what they are looking for means the more eyes and comments the better. Even after going “live” it’s valuable to have additional REALTOR feedback so if adjustments need to be made, they can be done

so very quickly. In Williamson County, we have amassed numerous successful property tours which are now included as part of marketing plans for many WC REALTORS as part of their scope of service within their marketing presentations. Property tours were created in the spirit of sharing and cooperating with fellow agents as a marketing tool to expose more properties to more agents. Property tours allow agents the opportunity to: (1) gain more knowledge about the current available inventory; (2) allow the exchange of ideas on the presentations of homes; (3) exchange new listings, price changes or reductions, and ask about buyers’ needs; and (4) find properties that have certain attributes that buyers are looking for that might not stand out in the MLS system. For the complete list of Williamson County property tours and additional information go to http://www. wcaor.org/realtor_tools/property_tours/ property_tour.  RL

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Education is one of the pillars of success in this business. Robert Wright of R.L. Wright REALTORS, Gloria Richardson of Keller Williams Realty and Leonard Guerrero of JB Goodwin REALTORS attend the Broker Management Forum at the ABoR Auditorium to stay informed.

Buy photo: RL_080313_B.jpg at www.myRealtyLine.com

Les Sherman of Sherman and Company REALTORS and Joe Bryson (Condo Joe) of Real Estate Alliance encourage all REALTORS to get your designation and join CRS. The two welcome folks to the bi-monthly CRS meeting at the Westwood Country Club.

Buy photo: RL_070613_H.jpg at www.myRealtyLine.com Buy photo: RL_080113_C.jpg at www.myRealtyLine.com

Cindy Lindsay of Tree Top Properties and Cheryl Renker of Elite Texas Properties check out the new Grand Haven Homes model while attending the REALTOR Grand Opening of Northwoods at Avery Ranch.


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Three’s a crowd, but five—that’s a party! Kandis Wilberforce of Brookfield Residential, Doren Carver of Realty Line, Kristin Clardy, Dan Rushing of iMortgage and Beth Helberg of ABoR have a good time at the AMBA Mixer at Cover 3. Buy photo: RL_080713_K.jpg at www.myRealtyLine.com

Congratulations to incoming WCR leadership set to be installed in December. Victoria Reviel of 98th Meridian (president), Amy Kobza of Keller Williams Realty (president-elect), Ruby Johnson of Austin Real Pros (VP of membership) and Gene Fuessel of Supreme Lending (treasurer). Not pictured: Becky DeButts (secretary).

Buy photo: RL_081413_C.jpg at www.myRealtyLine.com

Paula Fiedler, Jeff Reeb and Dave Snowberger, all of JB Goodwin REALTORS, take a breather in the conference room after touring DR Horton’s new corporate offices in Northwest Austin.

Buy photo: RL_081213_J.JPG at www.myRealtyLine.com

Kelley Murphy and Fran Pullin, both of First American Title, take the opportunity to meet new business contacts while at the HBA’s Mid Year Housing Forecast – an event that sells out to 350 industry professionals every year.

Buy photo: RL_080913_C.jpg at www.myRealtyLine.com

Austin Area Market Update Median Sales Price 2007 - 2013

2007

2008

2009

2010

2011

2012

2013

$240,000

$230,000

$220,000

$210,000

$200,000

$190,000

$180,000

Source: Texas A&M Real Estate Center

$170,000 Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

For more information, please contact one of our sales executives. www.gracytitle.com Partnerships Built on Trust

Nov

Dec


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August 2013

We’ve Come a Long Way, But

We’re Not Going Far From Home Due to growth and inlfux of real estate business, the Gracy Title Buda/Kyle team is moving into a bigger, better location down the street. The same great closing service from the team you trust, just a hop, skip and a jump away from the old office. The NEW and Improved

Gracy Title Buda / Kyle Office 205 Cimarron Park Loop • Suite B Buda, Texas 78610 Phone: (512) 312-2611 • Fax: (512) 312-5114 To learn more about the NEW office visit: www.gracytitle.com/locations/budakyle

Your Gracy Title Buda / Kyle Closing Services Team: Enriqueta (Que) B. Reyes - Branch Manager / Escrow Officer Tracy Miller - Escrow Officer Whitney Hauser - Sales Executive

Partnerships Built on Trust

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Putting a Face on Real Estate since 1995.™

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REALTORS who can generate and capture leads are the most successful so Deborah Fox of RE/ MAX Capital City and Brenda Brand of RE/ MAX Capital City II attend the company’s Powerstart and Leadstreet program to learn how to master those skills to boost their business.

Buy photo: RL_080213_A.jpg at www.myRealtyLine.com

Grand Haven Homes drums up a lot of interest in its new community of Northwoods at Avery Ranch where the company recently held a REALTOR Grand Opening.

Buy photo: RL_080413_B.jpg at www.myRealtyLine.com

Brian O’Halloran of Willow Bend Mortgage and his friend Amy Harding are keeping cool at Benji’s Cantina while attending AYREP’s Happy Hour and Networking event there.

Buy photo: RL_080813_I.jpg at www.myRealtyLine.com

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Putting a Face on Real Estate since 1995.™

President’s Column By Brent Allison • 2013 President

T

HBA announces 2013 Benefit Home in Blanco Vista—San Marcos

he Home Builders Association (HBA) of Greater Austin is honored to work with developer, Brookfield Residential, and home builder, Pacesetter Homes, on the 2013 Benefit Home. Each year the HBA Members construct a home benefiting designated charities in the south central Texas region. Since 1991, the Benefit Home project has donated more than $1 million to local charities. Again for 2013, the beneficiaries will be the Ronald McDonald Charities and Dell Children’s Medical Center of Central Texas. The home will be constructed by Pacesetter Homes using labor and materials provided by member firms. The home will be constructed in Blanco Vista, a planned development community in San Marcos. Already “signed up” for contributions are Anchor Ventana, Architectural Tile & Stone, ATS Engineers, Austin Gutter King, Benjamin Moore Paints, BMC, Bonded Builders Warranty Group, By Design Custom Home Consulting, Capitol City Insurance, CB Hardware, CCB Designs Custom Home Interiors, City of San Marcos, DuBois, Bryant & Campbell, LLP, DuPure, Ferguson, Floor King, Gracy Title, Harway Ap-

pliances, Lights Fantastic, Lone Star Latrine, McCoy’s Building Supply, MLAW Engineers, Morrison Supply, ProSource of Austin, ProTex Technologies, Reclaimed DesignWorks, Reliable Cleaning Service, Skyline Floorscapes, Sun Roofing and Travis Tile Sales. Financing is provided by First Lockhart National Bank. The HBA would also like to thank the Benefit Home Committee Co-Chairs, Chris Browarski of CCB Designs Custom Home Interiors and Justin Cox of Jimmy Jacobs Custom Homes. HBA builders are concerned with more than building homes for sale. Member firms work in all aspects of the region to build community. This project is further testament to the hard work and talent given to a worthy cause. For more information on the HBA Benefit Home, visit us online at www.Facebook.com/HBABenefitHome or www.AustinHomeBuilders.com.

HBA’s Hays County Chapter takes aim at first annual clay shooting event The Hays County Chapter of the Home Builders Association (HBA) of Greater Austin

Ceremonial dirt is dug during the HBA’s Benefit Home Groundbreaking Ceremony at the Blanco Vista community in San Marcos. (L-R: HBA President Brent Allison, San Marcos Councilman Shane Scott, HBA First VP Walt Elias, Chris Browarski of CCB Designs Custom Home Consulting, Dr. Bert Cobb, M.D., Tom Lynch of Pacesetter Homes, HBA VP of Special Projects Karen Matuszewski, Jan Gunter of Ronald McDonald Children’s Charities and Barbie Sproull of Dell Children’s Medical Center)

will be hosting its first annual Big Texas Sporting Clay Shootout on Friday, Sept. 6 at Texas Disposal System’s Exotic Game Ranch in Creedmoor. Presented by Brookfield Residential and McCoy’s Building Supply, door prizes will be given and awards presented to the top teams, including: Four 8-point buck tags to managed ranch land in Hays County, turkey hunts, hog hunts and much more. Don’t miss this opportunity to enjoy the beauty of Texas Disposal System’s Exotic Game Ranch. You can find more than 2,000 animals from over 100 different species at the TDS Exotic Game Ranch. Most of the animals are not indigenous to Texas or even North America, but consist of many foreign inhabitants from six of the seven continents, including species from Africa, Asia Minor, Australia, England, Israel, India, the

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Middle East, and Pakistan. Tickets for individual shooters are $250 each for HBA members and $300 each for nonmembers. A team of four shooters made up of HBA members can register for $800 and a team of four non-members can register for $1,000. Are you not a shooter but want to attend anyway? Tickets for non-shooters are $30 for HBA members and $50 for non-members. All prices include lunch and access to a post-event Exotic Game Bus Tour. For more information, call the HBA at (512) 454-5588 and ask for Debbie Horridge, ext. 103, or Harry Savio, ext. 111. Purchase tickets or become a promotional partner online at www.AustinHomeBuilders.com (click on “Calendar & Events” and then scroll down to Sept. 6 event). RL

3203 S I-35 Ste 520, Round Rock, TX 78664 Located at I-35 & 45 Toll Road

1983 - 2013

RY 30th ANNIVERSA

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August 2013

TEXAS-SIZED TAILGATE

PRESENTED BY

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Treat your clients to a closing in our historic home

the pierre bremond house 402 west 7th street

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Putting a Face on Real Estate since 1995

Putting a Face on Real Estate since 1995.™

ABoR Chairman Cathy Coneway, John Rosshirt and Socar Chatmon-Thomas serve as panel speakers at ABoR’s Broker Management Forum.

Buy photo: RL_080313_E.jpg at www.myRealtyLine.com

Chelsea Brown, right, of KB Home asks Jackie Horton of Curve Realty and Bobby Baylor of Up Realty how their business is going while at the mixer at Blackfinn at The Domain that she hosted for her company to thank REALTORS.

Buy photo: RL_080613_B.jpg at www.myRealtyLine.com

Mike Sumerlin and Al Leissner, both of RE/MAX of Texas, host and conduct the RE/ MAX Powerstart and Leadstreet class at Norris Conference Center where attendees learned about how RE/MAX can help them succeed in their business.

Buy photo: RL_080913_D.jpg at www.myRealtyLine.com Buy photo: RL_080213_B.jpg at www.myRealtyLine.com

New office space is always exciting! Norma Guerrero-Cowes of DHI Mortgage gives a private tour of the new digs to Corrine Costabile of JB Goodwin REALTORS during the grand opening event.

Second Liens

are back!

HelpP int The Ron Urias Agency

512.448.0844 You Realtors need to get a C.L.U.E.! Comprehensive Loss Underwriting Exchange that is. FREE reports and Flood Zone determinations too! Surprises are for birthdays and anniversaries, not closing on a property. Let Sandy and I provide you peace of mind and take the guess work out of the equation. Why not do business with an agency that’s vested in ABoR, TRE-PAC, NAHREP-Austin, WCR and more? 4425 Mopac South, Bldg 2, Ste. 101 Austin, TX 78735 Home • Life • Auto • CommerCiAL • renters “Clients don’t come to us by accident but we handle those too!”

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Putting a Face on Real Estate since 1995.™

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August 2013

BROOKFIELD RESIDENTIAL & MCCOY’S BUILDING SUPPLY PRESENT Home Builders Association of Greater Austin

Big Texas Sporting Clay

SHOOTOUT SEPTEMBER 6, 2013

Texas Disposal System’s Exotic Game Ranch 11508 Carl Rd. Creedmoor, TX 78610 Title Partner Two (2) 4-person Teams – a $1,600 value!, Ten (10) non-shooter tickets to event – a $200 value!, Access to VIP Cabin for guests, Logo recognition on event signage, Official introduction to audience during lunch, Opportunity to present Team prizes, Opportunity to set up display in VIP Cabin to promote company, Opportunity to distribute collateral, promotional items and sales incentives to all attendees, Company logo printed on all event collateral, Recognition in HBA GroundBreaker, e-blast and website.

Food Partner

$2500

Exclusive. One (1) 4-person Team – an $800 value!, Five (5) non-shooter tickets to event – a $150 value!, Access to VIP Cabin for guests, Logo recognition on event signage and in food service area, Official introduction to audience during lunch, Opportunity to present Team prizes, Opportunity to set up display in VIP Cabin to promote company, Opportunity to distribute collateral, promotional items and sales incentives to all attendees, Company logo printed on all event collateral, Recognition in HBA GroundBreaker, e-blast and website.

Ammo Partner

(512) 454-5588 Debbie Horridge, ext. 103 Harry Savio, ext. 111 Debbie@hbaaustin.com Harrys@hbaaustin.com

www.hbaaustin.com

TICKETS

One (1) 4-person Team – an $800 value!, Three (3) non-shooter tickets to event – a $90 value!, Access to VIP Cabin for guests, Logo recognition on event signage and in food service area, Official introduction to audience during lunch, Opportunity to present Flurry Contest prize, Opportunity to set up display in VIP Cabin to promote company, Opportunity to distribute collateral, promotional items and sales incentives to all attendees, Company logo printed on all event collateral, Recognition in HBA GroundBreaker, e-blast and website.

$1000

Station Partner Corridor Title • LP Building Products • Realty Line • Jones & Carter, Inc.

One (1) 4-person Team – an $800 value!, Three (3) non-shooter tickets to event – a $90 value!, Access to VIP Cabin for guests, Logo recognition on event signage and in food service area, Official introduction to audience during lunch, Opportunity to present Team prizes, Opportunity to set up display in VIP Cabin to promote company, Opportunity to distribute collateral, promotional items and sales incentives to all attendees, Company logo printed on all event collateral, Recognition in HBA GroundBreaker, e-blast and website.

Questions?

Flurry Partner

10 Left. One (1) Shooter – a $250 value!, Name recognition on signage , Table set up at station to promote company, Opportunity to distribute collateral, promotional items and sales incentives to all attendees, Company name printed on all event collateral, Recognition in HBA GroundBreaker, e-blast and website. (Each Station includes signage and one table. Please provide a tent, chairs and a minimum of 2/max 4 employees to staff the station.) *Average Attendance: 200 Builders & Associates

$250/SHOOTER* $800/TEAM OF FOUR SHOOTERS* $30/NON-SHOOTER*

*HBA member pricing only; non-members pay $50 more per shooter or $20 more per non-shooter. Lunch and Exotic Game Bus Tour are included.

BROUGHT TO YOU BY

Hays County Chapter

Building Central Texas Communities

One Home at a Time.

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Putting a Face on Real Estate since 1995

Putting a Face on Real Estate since 1995.™

Longtime colleagues Becky Hopkins of Austin Title and Tommy Holmes of Sente Mortgage catch up on business matters at the Austin Mortgage Bankers Association’s mixer at Cover 3.

Buy photo: RL_080713_D.jpg at www.myRealtyLine.com

Jason Stubbs, left, of Supreme Lending and mortgage professional Sergio Abbud remind Kevin McCarthy, center, of Realty Austin that rates are still at record lows. The three met at AYREPs Happy Hour and Networking event at Benji’s Cantina.

Buy photo: RL_081213_B.JPG at www.myRealtyLine.com

Mark Sprague of Independence Title checks in at the HBA Mid-Year Housing Forecast. Even a market expert like Mark, who has presented the forecast numerous times in the past, gets a great deal of insight from the HBA’s programs.

Buy photo: RL_080413_A.jpg at www.myRealtyLine.com

PrimeLending Capital City Conventional, FHA, VA, USDA, HomePath & Jumbo just to name a few loan products!

Candy Buzan Branch Manager Sr. Loan Officer The Candy Buzan Team

Max Leaman Branch Manager Sr. Loan Officer The Leaman Team

Marie Cyr Loan Officer The Candy Buzan Team

Kim Nielsen Production Manager The Candy Buzan Team

Diane M. Clark Sr. Loan Officer

Missy Driskell Sr. Loan Officer

Trudy Savage Sr. Loan Officer

Mark Hoffman Sr. Loan Officer

Amy Bailey Oehler Sr. Loan Officer The Leaman Team

Jori Stern Sr. Loan Officer The Leaman Team

Sherri Eckert Loan Officer The Leaman Team

Nathan Creeger Loan Officer The Leaman Team

Eiric Smith Sr. Loan Officer

Amanda Stewart Sr. Loan Officer

Mary Kennedy Sr. Loan Officer

Mysty Lynch Sr. Loan Officer

Two Great Locations! All loans subject to credit approval. Rates and fees subject to change. Mortgage financing provided by PrimeLending, a PlainsCapital Company. Equal Housing Lender. © 2013 PrimeLending, a PlainsCapital Company. PrimeLending, a PlainsCapital Company (NMLS no: 13649) is a wholly owned subsidiary of a state-chartered bank and is an exempt lender in TX. V012313. NMLS 179412 (Buzan), NMLS 269403 (Cyr), NMLS 184428 (Hoffman), NMLS 292478 (Stewart), NMLS 280093 (Lynch), NMLS 176530 (Smith), NMLS 180307 (Nielsen), NMLS 268025 (Clark), NMLS 232054 (Widmer), NMLS 179666 (Kennedy), NMLS 180066 (Driskell), NMLS 180854 (Savage), NMLS 151263 (Leaman), NMLS 225339 (Bailey), NMLS 177299 (Stern), NMLS 357516 (Eckert), NMLS 741376 (Creeger).

810 Hester’s Crossing, Suite 150 Round Rock, TX 78681 7719 Wood Hollow Drive, Suite 155 Austin, TX 78731


austin

Experts Speak Out

TM

Putting a Face on Real Estate since 1995

Commentary By Tracy Blair • Gracy Title

www.myRealtyLine.com overcome objections should be your first priority. Then take those tools and start growing your business through your relationships.

Branching out: up close and personal lead-gen vehicles

New to real estate? Here are some tips for launching your business

I

’ve been very fortunate to train and educate many new real estate agents over the past decade, and the information overload in the beginning can be like drinking water from a fire hose. After all, as a new agent you’re not just assisting with the buying and selling of homes; you’re building a business from the ground up. Fortunately, like any endeavor, putting one foot in front of the other yields positive results. Here are a few tried-and-true strategies for launching your real estate career.

Lead generation: The first step in building your sales pipeline Lets face it—real estate isn’t about sales, its about generating leads. Agents often have a hard time deciding which avenue of lead generation they will pursue. Will they work their sphere of influence, call on FSBO’s and expireds, farm a neighborhood or become an expert at hosting open houses? Many new agents become overwhelmed because they decide to start with all of them at once. This

is a recipe for frustration. Instead, apply a laser focus to an avenue you enjoy until you’ve built up your lead pool enough to branch out to more diverse lead generation activities.

First thing’s first: fancy marketing collateral can wait Try not to get over burdened with “busyness” and focus on your “business”. This means don’t let the minutiae of designing websites and marketing materials take you away from your main focus: connecting with your current and potential clientele. Keep marketing materials basic in the beginning and instead spend your time getting in front of people, setting up appointments and asking for referrals. Do you like cold calling on FSBOs or expireds? If you do, then you need to be spending three hours every morning systematically calling these people and asking for the business. The glossy marketing collateral and fancy websites can wait. Being persistent and consistent is the key. Learning and mastering scripts and how to

Austin’s Largest, Award Winning HomeBuilder West Cypress Hills

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Next to nature Tour Our Showcase Homes and Enter to

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Prices, plans, specifications, features, completion dates and the availability of homes are subject to change with notice or obligation. *Extra Realtor commission is available upon closing and with presentation of MileStone Community Builder’s VIP Realtor card.

• Greenbelt Homesites Available • Access to Nature and Trails • Amazing Amenity Center • LTISD Elementary 2014 • Affordable Luxury in the LTISD • 10 Minutes to Great Shopping The Galleria • Whole Foods

Volume Home Builder of the year 2012

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award winner 2011

G

Begins Here

If you want to work your neighborhood, then you should implement a plan to intro-

IN

Journey

Become the neighborhood expert

duce yourself to every household in your immediate area, meet other small business owners and promote yourself every single week for several months u n til people start thinking of YOU as the area specialist. The same applies to working your sphere. If you know lots of people in the area, then you should be focused on staying visible to them until they understand you are a professional here to help them and their family and friends. Focus social media content on your target area—community events, new restaurants to try, fun activities, local businesses, the best schools, etc.—to show that you know the neighborhood and are a knowledgeable and trustworthy resource. Just keep in mind that success rarely happens overnight and carefully cultivating your business for long-term success is the key. I usually tell brand new agents to give it three to six months before a steady stream of business really starts taking off. If you continue with daily lead generation, you should have a very healthy business working for you by the second year. You are very fortunate to have so many avenues with which to generate leads and grow your business—just pick the one you like best and perfect it! I’m always available for one-on-ne consultation, so please never hesitate to call for advice. RL

COM

Your Client’s

Do you enjoy meeting people? Then perhaps good old-fashioned door knocking and networking will work for you. Gather some friends and family for a happy hour to spread the word and turn them into advocates for your business. Do you like meeting buyers through open houses? If you do, then focus on doing open houses several times a week until you are an expert at hosting open houses. Take it to the next level and knock on the neighbor’s doors and ask them to invite friends a n d family to your open house. Host an open house on a weeknight when there isn’t as much competition from other REALTORS as there is during weekends. Never underestimate the power of face-toface communication to establish credibility— a Forbes article last year cited that an overwhelming 93 percent of our communication is based on nonverbal body language— and the authentic human connection that builds relationships.

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Putting a Face on Real Estate since 1995.™

www.MyMileStone.com


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Putting a Face on Real Estate since 1995

Austin CRS Chapter

Putting a Face on Real Estate since 1995.™

President ‘s Column By Risé Johns • 2013 President

Alyssa Douglass and Vaike O’Grady, both of Newland Communities, sponsor the WCAoR Luncheon to talk about the new projects happening in Teravista.

Buy photo: RL_080513_B.jpg at www.myRealtyLine.com

Mary Weaver of Sente Mortgage discusses power referrals at WCR’s monthly luncheon at ABoR offices.

Buy photo: RL_081413_D.jpg at www.myRealtyLine.com

F

Why take a REALTOR property tour?

ortunately, in Central Texas, we work well with other agents. We have a spirit of cooperation that is not so evident in other MLS systems. When we moved to Pennsylvania several years ago, it was interesting to observe the challenges of a less cooperative system. Examples of cooperation are the various property tours we have. Almost every MLS area/subdivision area, etc. hosts a tour. Some are weekly, others only a couple times per month. Attendance is voluntary. While there are agents who only attend the property tours when they have a property on the tour, this is not the way it is supposed to work. If you work in one or more specific areas, you need to support those property tours and participate when you have homes on the tour and when you do not. So, what is the real value of all the property tours? In my opinion there are several reasons to participate in tours: 1. Efficiency—It is faster to preview several homes in a short time span because they are open and the sellers are expecting us. If

you work in a specific geographic area, you need to be aware of what is on the market. 2. Verification—Sometimes sellers just do not understand what we are asking them to do and why we are asking them to do so. When a group of agents previews a property and a majority tells the seller the same thing, it hits home. Yes, as an agent, you may have told the seller to unclutter their home, but sellers really listen when many agents tell them the same thing. It verifies what you have told them. 3. Local information—So what do you do when your mother and father put their home on the market and of course want to work with you? They know you, love you and know you will protect them. But, their house is in an area you are unfamiliar with. Having local agents give you feedback on the property tour is invaluable. They know the area and what features are important to a buyer in that area. There are many reasons to participate in the property tours. The best reason is to do a great job for your sellers! RL

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For more information contact: David McMillan (NMLS #117439) or Tommy Nelms (NMLS #122291)


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Putting a Face on Real Estate since 1995

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August 2013

At Cimarron Hills in Georgetown Texas! Live here. Play here. P L AY H E R E .

Jack Nicklaus Signature G olf Course, Te n n i s , F i n e D i n i n g , D a y S p a , Swimming Pool and Fitness Center

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Front Page: Continued

5 benefits

of Property Tours

1

See the latest inventory

2

Network with other agents

3

Check in on your competition

4

Constructive criticism of your listing

5

Maintain activity momentum

Network While REALTORS have a variety of chances to forge relationships, a property tour is a prime opportunity to connect with other agents. These events, which often offer luncheons and giveaways, provide REATORS a forum to bond as well as share their expertise on neighborhoods and property types. Some tours offer a drawing upon a successful property closing to those agents who visited and registered. When the house closes, one agent wins the incentive prize. “I even participate as a standby to see properties because they are so invaluable,” says Nunez. “It’s a great way to check on your competition, and keep up with what is happening in the market in real time.”

Constructive criticism

A tour is a good venue for sharing positive

RL

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and negative thoughts on properties, as long as the feedback is conveyed fairly. Agents should remember that the property owner might be on the premises when making comments. Sometimes a homeowner will take criticism easier from a third party. “Many times a client won’t hear criticism from their own agent, but when they receive the same information from an unbiased, third party agent they are able to accept the critique,” says Nunez. “Property tours are invaluable for agents and ultimately for their clients, because honest feedback is shared in a safe environment. These tours take a house that is languishing on the market, determines what should be improved and gets the house sold.” Property tours also help in making a sale because agents become more transparent. “We’ve noticed that agents are more willing to share their true constructive suggestions in ways our sellers can adapt to the market,” says Redding. “We also find that while on property tours we are able to establish beneficial working relationships with agents that specifically work a particular area and we can market our listings more effectively for our sellers to these agents.” Even in Austin’s hot real estate market, property tours are necessary. “I can’t count the number of tours I’ve participated in,” says Nunez. “All agents should join these valuable events. We need more mortgage companies, title companies and brokers to sponsor these events; they serve as a great way to showcase all that Austin’s wonderful neighborhoods have to offer.” For a comprehensive list of property tours in the Austin metro area, visit www.myrealtyline.com RL

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Putting a Face on Real Estate since 1995

RL austin

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Putting a Face on Real Estate since 1995

Putting a Face on Real Estate since 1995.™

P. O. Box 81366 • Austin, Texas 78708-1366 (512) 821-1900 www.myRealtyLine.com E-mail: info@myRealtyLine.com

Publisher: Doren L. Carver doren@myRealtyLine.com

Associate Publisher: Tawanna K. Carver tawanna@myRealtyLine.com

Managing Editor: Naomi Bludworth naomi@myRealtyLine.com

Contributing Editor: Linda McNabb

Contributing Writers: Stacy Hale, Naomi Bludworth, Riki Markowitz

Contributing Photographers: Doren L. Carver, Naomi Bludworth

Columnists: Cathy Coneway, Stacey Rider, Risé Johns, Tracy Blair, Wayne Morgan, Ali Hedayatifar, Kara McGregor Submission Guidelines: Submit photos, press releases and calendar items to naomi@myrealtyline.com. All photos must be at least 300 dpi and include a caption with first/last name and company affiliation. Press releases must be fewer than 300 words. Non-advertisers submitting calendar items will be charged $25 per submission. All submissions must be received at least seven calendar days prior to ad copy deadlines published at www.myrealtyline.com/advertise. html. Submission items will be included as space allows. Realty Line Austin is published monthly by Caxton Publications, Inc.© as a non-subscription publication for the more than 8,000 members of the Austin Board of REALTORS®(ABoR), the more than 1,100 members of the Williamson County Association of REALTORS® (WCAoR) and the Home Builders Association (HBA) of Greater Austin. Realty Line Austin is printed on recycled paper. Realty Line Austin is a proud member of the Austin Board of REALTORS®, the Williamson County Association of REALTORS® and is a honorary member of the Women’s Council of REALTORS. Realty Line Austin is not responsible for opinions or facts expressed by non-staff writers or for errors and any by-products in advertising or editorial copy. REALTOR® is a registered trademark. The word REALTOR® sometimes appears in this publication without the registered trademark symbol (®) for the purpose of saving space. Wherever the word REALTOR® appears in this publication, the registered trademark should be assumed.

Focused on you. Vista Lending is comprised of

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Please call to reconnect or to meet and discuss how we can help you!

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Front Row: Sonya Valia Mike Robertson

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Putting a Face on Real Estate since 1995.™

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Putting a Face on Real Estate since 1995

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August 2013

23

Grand Haven Homes unveils a new model at its REALTOR Grand Opening of the new Northwoods neighborhood at Avery Ranch.

Buy photo: RL_080813_B.jpg at www.myRealtyLine.com

Amanda Bowman and Erin Harrell, both of Austin Title, and Kiffen DeLeon get a lot out of networking at the AYREP Happy Hour at Benji’s Cantina. Check out www. myrealtyline.com to keep up with event dates and details.

Buy photo: RL_080713_C.jpg at www.myRealtyLine.com

Bobby Cloud, right, of Supreme Lending and John McCully discuss rising interest rates at the AMBA Mixer at Cover 3.

Buy photo: RL_080413_C.jpg at www.myRealtyLine.com

Team

Team

Austin DEWAYNE NAUMANN Branch Manager

dnaumann@netcotitle.com

Every successful closing has a team full of talent! Netco Title: Local Team with National Resources

25 Years of Exceptional Service

ANGELA FERRALES aferrales@netcotitle.com

LENORA LAMBRIGHT

Business

Development

Escrow Assistant llambright@netcotitle.com

DONICA WILLIAMS dwilliams@netcotitle.com

TRINITY TRUAIR

Escrow Assistant ttruair@netcotitle.com

(512) 433-6113 1717 N IH 35 | Suite 100 Round Rock, TX 78664

(512) 919-4614

7719 Wood Hollow Drive Suite 157 | Austin, TX 78731

Round Rock

JAZZ LOUGH

Divisional Sales (214) 995-0139 jlough@netcotitle.com

www.NetcoTitle.com

Netco Title-Texas

@NetcoTitle


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August 2013

24

RL austin

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Putting a Face on Real Estate since 1995

Putting a Face on Real Estate since 1995.™

Showing some love to Realty Line’s own Doren Carver, center, are Ann Marie Sandlin of Reta Kays REALTORS and Nicole Torres-Cooke of Schmooze Networking at the WCR Monthly Luncheon.

Buy photo: RL_081413_A.jpg at www.myRealtyLine.com

Mortgage pros Larry Weisinger, Lana Staleski and Mike Cannatti spend a lot of time working their fingers to the bone on loans for homebuyers every day—an evening mixer hosted by AMBA is a welcome treat to wind down and sock away new contacts.

Buy photo: RL_081213_A.JPG at www.myRealtyLine.com

HBA Membership Director Debbie Horridge and HBA VP of Membership Carol Baker get ready for the crowd to begin arriving at the HBA’s Mid-Year Housing Forecast at the Phillips Event Center. The event sells out every year and this year was no different with 350 members and guests.

Buy photo: RL_080713_I.jpg at www.myRealtyLine.com

Experience the SWBC Difference Our commitment to you: •

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Guild Mortgage A S S O C I AT E S I N P R O G R E S S - A d v e r t i s e r P r o f i l e b y R i k i M a r k o w t i z

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uild Mortgage is a 53-year-old company that was established in California for the purpose of lending to American Housing Guild homebuyers— at the time, one of the nation’s top residential developers. Today, Guild has more than 70 branches. When the company decided to open offices in Texas, rather than sending their own people to lay the groundwork, Guild, instead, found the best loan officers and underwriters in Austin, Houston and Dallas. According to Russell Stout, Austin branch co-manager, “A lot of companies come to Texas and try to do business the way they do business everywhere else. What Guild did was really smart. They knew that Texas laws are different than the rest of the country and made the decision to let Texans do Texas loans.” Stout, along with Dale Gremillion, both Austin natives with a combined 30 years in the lending business, opened Guild Mortgage’s Austin branch in June 2012. Stout and Gremillion met while working together at another Texas-based mortgage company. “That’s when we decided we should go do our own thing,” says Gremillion. Stout and Gremillion knew they needed to do something different. “The business changed so much. We asked ourselves what we needed to do to be successful in the changing environment,” says

Stout. “That’s when we started conversations with Guild,” says Gremillion. “And we decided to make the move.” A mutual friend told Stout and Gremillion that Guild was interested in having a presence in Austin. According to Stout, “We were looking for a company that would allow us to do the type of business that we do and we wanted to be able to offer the product mix that they had.” One thing that made Guild Mortgage so appealing for the partners was the fact that the company does not sell to investors. “Big banks put overlays and all kinds of conditions on things that don’t need to be there,” says Gremillion. The fact that Guild services its own loans from start to finish was another reason the pair knew this was the right fit. Gremillion explains, “If I’m going to do a loan and I’m going to service it, I know what’s been done to that loan. Because I can track it from inception and I know what happened on that loan, I’m going to be less restrictive.” Companies that purchase loans are more inclined to put a lot of criteria in place. “Those overlays are what kill deals,” says Stout. Today, Guild Mortgage is the fourth largest privately held mortgage lender in the country, generating $700 to $800 million per month in fundings. The Austin branch alone closes about $5.5 million per month. Due to the nature of Texas’ rules and regulations on

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underwriting and loans, the Texas branches operate almost like an independent arm of Guild. Case in point, Stout described to Realty Line a file transfer on his desk. “There was an issue and we knew what it was. I sent that to my underwriter at 5 p.m. on a Friday. At 5:15, she said we can do it. That kind of service is such an advantage in this market. We can go straight to the decision maker here in Texas.” With an environment like that, the potential for growth Russell Stout and Dale Gremillion, Austin Branch Managers is extraordinary. Growth is something that certainly is on lion in servicing volume. According to Stout, Stout and Gremillion’s minds. Stout describes “I think growth is going to continue because their Austin branch as one that is bursting at ultimately what people want is some certainty the seams. And he sees no reason why busithat when they get under contract, they can ness would slow down. While other compaclose. We’re able to deliver on that.” nies are luring borrowers with gift cards from You never know what is going to change The Home Depot, those bells and whistles cost the customer money. “I’m sure some- in the mortgage banking business. A few one would rather have a better deal on their years ago, a small mortgage company could mortgage,” says Gremillion. The co-managers operate using common sense. But now, withare in the same offices they were in—with the out a full-time compliance department to same computers, the same desks and chairs make sure you’re doing everything in acthey had from before joining Guild, further cordance with new regulations, you’re at a driving home that their main focus is on de- huge disadvantage. “If you don’t have somelivering mortgages at competitive rates and one pointing out all these tiny rules, it’s reallow fees. ly hard to do things the right way. I don’t see In 2012, Mortgage Executive Magazine how you can stay compliant in those kinds ranked Guild Mortgage number seven on its of models when there’s so many changes and list of 100 Mortgage Companies in America for volume. According to annual reports and new regulations,” says Stout. “We love our financial statements compiled by Relbanks. job. It’s not always perfect but as long as we com, by 2015, Guild is expected to achieve keep taking care of our customers, business $10 billion in production volume and $20 bil- will take care of itself.” RL

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Helen Chiang of Pacesetter Properties and Susan McVicker of Coldwell Banker United REALTORS finish previewing the Grand Haven Homes new model and head out for the tour of the new Northwoods at Avery Ranch community.

Buy photo: RL_080813_F.jpg at www.myRealtyLine.com

Shannon Allen, left, and Cristy Bloomingdale, right, both of Milestone Community Builders, talk to David Schneider of Goldwasser Real Estate at the AYREP Happy Hour at Benji’s Cantina. Milestone Community Builders offers many options for new homes all over Austin. Buy photo: RL_070113_A.jpg at www.myRealtyLine.com

Buy photo: RL_080413_D.jpg at www.myRealtyLine.com

HBA Executive Vice President Kathey Comer chats with HBA Hays County Chapter President Walt Elias of Brookfield Residential while waiting for lunch to be served at the HBA’s Mid-Year Housing Forecast at the Phillips Event Center.

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Experts Speak Out

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Commentary By Wayne Morgan Austin Institute of Real Estate

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want you to ride WITH me.” I tried to pay my way out of doing the ride because it was too hard, and I thought that if I could just write a donation check it would be easier than riding a bike 550 miles over the course of seven days. As a really good friend would do, he pushed and pressed the point and he wouldn’t let up until I made a commitment to ride with him. So if your friends make

was any hope for this body. She asked me if I was committed and coachable. “I am committed,” I told her. She said there is a difference between interest and commitment and that if you are interested, you will do what is convenient. If you are committed, you will do whatever it takes. So I bought a bike. Riding up and down Highway 360 was really hard at first, but it eventually became

your life hard in a good way, what it really means is that they support you, encourage you, and insist that you play harder; and that is a true friend. When your friends let you slip and slide, they may not be good friends to keep around. I hadn’t been on a bike in 30 years, so I hired a 25-year-old tri-athlete with a degree in kinesiology and nutrition. I spun slowly in a circle around her and asked her if there

easy. Now I am climbing some of the highest points in Austin. The name of the game is “find out what the hardest thing you could be doing is, the thing you’ve been avoiding, and go do that.” If you are reading this, chances are you already know what that is. Your life will shape up, and things you once thought to be hard will now be much easier. That is the value of understanding paradox. RL

Paradox: hard vs. easy

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paradox has two definitions. One definition is that a paradox is something seemingly opposite like, for example, hard vs. easy. If you notice, people sometimes take the easy road which turns into the hard road later in life. And on the contrary, if you take the hard road, it will most likely become the easy one. That is why I, personally, try to find the hardest thing for me to do and I go do that. Why? Because it makes everything else pale in comparison. When I did the fire walk with Tony Robbins in 1993 I was terrified of walking on 1,500 degree coals for 15 feet. But I did it. This exercise then changed my perspective on other things that I thought were really hard or impossible to do. This challenge gave me the courage to attempt things that I would have otherwise avoided. I no longer thought I could not do them. This is the value of understanding a paradox; If you do the things that are hard, then other things become easy in comparison. In real estate, agents avoid taking listings be-

cause they are hard. While it might be harder initially, it becomes easier later. With listings, you make more money because you can have 30 or 40 listings simultaneously, but you can only have one buyer in your car at a time. The other definition of a paradox is that you get what you avoid. A lot of people want to avoid confrontation, problems, and upset and, as a result, they won’t speak up and say what needs to be said. There are a lot of people in unhappy relationships because they don’t want to confront their partner and because they don’t want to be upset. They continue being upset because they were avoiding the initial upset by confronting the situation head on. And they get what they avoid. The world is round, so if you back away from something you are ultimately going to run into it again. A friend of mine asked me to ride a bicycle with him from San Francisco to Los Angeles to raise money for AIDS research and I asked, ”How much money do you want?”. His response was, “No, Wayne, I

Congratulations June Top Producer Julie Black, NMLSR # 232023

Senior Loan Officer Phone: 306-6357 e-Fax: 866-561-8955 jblack@starkeymtg.com

Patty Chapman, Senior Processor Robb Spreen, Loan Administrator

Julie Black

Senior Loan Officer NMLSR # 221272 Phone: 306-6357 e-Fax: 866-561-8955 jblack@starkeymtg.com

A Solid, Proven, and Committed Lender! WR Starkey Mortgage, LLP NMLSR# 2146 807 Las Cimas Pkwy., Suite 150, Austin, TX 78746

This is not a guarantee of  nancing. All borrowers must meet certain underwriting guidelines and credit criteria. Rules and Regulations may apply.


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Experts Speak Out

Putting a Face on Real Estate since 1995.™

Commentary By Ali Hedayatifar, Tenura Holdings, Inc.

Ready, set, go! WCAoR President Stacey Rider and Tracie Johnson, both of Keller Williams Realty, get ready to start the WCAoR Luncheon with Capital Metro.

When federal advertising laws apply to real estate agents

Buy photo: RL_080513_D.jpg at www.myRealtyLine.com

KB Home reminds Austin area REALTORS about its communities in the Temple area. Sarah Jacobs of Private Label Realty and Tina Schlegel of HomeCity Realty attend KB Home’s mixer at Blackfinn in the Domain where they take home an inventory list for their clients.

Buy photo: RL_080613_C.jpg at www.myRealtyLine.com

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re you a real estate agent or broker jointly advertising with a mortgage company? Do you have mortgage related information on your website? Do your advertisements have any information related to interest rates and mortgage terms? If so, you are subject to certain federal mortgage advertising regulations. Advertising is in the forefront of federal regulatory scrutiny. The Federal Trade Commission (FTC) and the Consumer Financial Protection Bureau (CFPB) have joined forces to enforce federal advertising laws dealing with mortgage transactions. The regulators are getting very serious about mortgage advertising, as evidenced by a record $7.5 million fine levied this year against Mortgage Investors Corporation for violation of federal mortgage advertising laws. One of the main laws being enforced by the FTC and the CFPB is the Mortgage Acts

and Practices-Advertising Rule, Regulation N (MAP Rule), 12 C.F.R. Part 1014. The Map Rule specifically prohibits “any person” from making a material misrepresentation in any commercial communication regarding the terms of any mortgage financing. The term “any person” is broad and encompasses any individual or entity that supplies information regarding a mortgage product (which includes real estate agents, home builders, lead generators, and mortgage lenders). To avoid possible fines and penalties from regulators, make sure your advertisements are properly evaluated by legal counsel or competent compliance personnel to ensure such advertisements meet Map Rule requirements in addition to TREC guidelines. Further detail on the Map Rule is available at www.consumerfinance.gov/regulations/. RL

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Kristin Carroll and Gabriele Brown, both of Sente Mortgage, wind down at the Austin Mortgage Bankers Association’s mixer at Cover 3.

Buy photo: RL_080713_G.jpg at www.myRealtyLine.com

Such a great networking opportunity, Jon Kasner of Kasner and Associates REALTORS and Laurel Brown of Keller Williams Realty exchange business cards at the bi-monthly CRS Austin Chapter meeting at Westwood Country Club.

Buy photo: RL_080913_E.jpg at www.myRealtyLine.com

Mary Jane Amezquita of DHI Title shares excitement with Dave Clinton of DR Horton Homes since the new corporate offices opened in Northwest Austin.

Buy photo: RL_080113_B.jpg at www.myRealtyLine.com


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Steve Walkup, Chris Young, Natalie Roberts, John Sparrow and Garrett Martin, all of Milestone Community Builders, make their way to their table at the HBA’s Mid Year Housing Forecast. The company sponsored the event presented by Metro Study, the Austin Chamber of Commerce and the Austin Technology Council. Buy photo: RL_081213_G.JPG at www.myRealtyLine.com

DHI Mortgage, DHI Title and DR Horton have a new home on Pecan Creek Parkway in Northwest Austin. Mark Bennett of Robinson REALTORS and Guy Koret of JB Goodwin REALTORS check out the new digs during the grand opening event. Buy photo: RL_080913_B.jpg at www.myRealtyLine.com

Marie DangSchwartz of RE/MAX 1, Jill Marsh of RE/MAX Capital City and Tracie Goode of RE/MAX Heart of Texas keep up with the latest marketing and advertising tools at the RE/MAX of Texas Powerstar and Leadstreet program at the Norris Conference Center.

Buy photo: RL_081413_F.jpg at www.myRealtyLine.com Buy photo: RL_080213_C.jpg at www.myRealtyLine.com

WCR President Chris Rodriguez of Austin Real Pros hands over the newly resdiscovered WCR apron to incoming President Victoria Reviel of 98th Meridian. An old tradition revived? We think so!


ITCbacktoschool072513c.pdf Putting a Face on Real Estate since 1995.™

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August 2013 Experts Speak Out

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Commentary By Kara McGregor • Independence Title

Now who picks the title company?

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his question returns as the hot topic of the day every few years, revived by changes in promulgated contracts and tweaks to federal and state regulations. Several respected legal minds have weighed in, and the details matter in getting from federal law to dayto-day business practice in Texas. The most common regulatory citation in this discussion is Section 9 of the federal RESPA law (Real Estate Settlement Procedures Act), which states that sellers may not “require” a buyer to use a particular title company as a “condition of the sale,” where the buyer is purchasing with a “federally related mortgage loan.” Phillip Schulman, formerly counsel for the Department of HUD and now with the DC firm of K&L Gates, is considered one of the most reliable interpreters of RESPA. His article in the March issue of Realtor Magazine made some important distinctions, and points the way for how we apply the rule in Texas. Schulman explains that “required use” in the context of RESPA means a buyer must use a particular service provider AND is paying the charges related to this service.

This is an important consideration in other states where the buyer typically pays for the title policy. In Texas, more often than not, the seller pays for the cost of the owner’s title policy, pointing the way for the choice of title company to remain a negotiable item in Texas. Schulman also acknowledges that there are typically two policies issued—an Owner’s Title Policy and a Loan Policy. The Texas Department of Insurance promulgates a “simultaneous issue” rate for the lender’s policy of $100, plus the cost of lender-required endorsements. Schulman states that the buyer can pay for the Loan Policy without the seller being in violation of RESPA as long as that buyer is free to purchase the policy anywhere. In Texas, a buyer would pay the full rate if they purchased a Loan Policy separately, but theoretically a buyer is free to make that choice. Schulman says as long as the seller pays for the owner’s policy, the seller may negotiate to use their preferred title provider. Schulman also makes a distinction between the choice of settlement agent (the transaction management and closing arm of the process) and

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Putting a Face on Real Estate since 1995

the title insurance company (the underwriting entity issuing the title policy). In theory, a seller could require the use of a particular title services provider as long as that provider can issue a policy from the buyer’s preferred title insurer. In this scenario, an independent title agent who has a choice of underwriters would be able to accommodate the preferences of both the seller and the buyer. Here in Texas, the Hancock McGill firm is a regular contributor to this discussion. Here’s their take: “Since Texas sets rates and no negotiation is allowed, there is little reason to apply RESPA Section 9 to Texas transactions. However, HUD has not been willing to state unequivocally that Section 9 does not apply to regulated title premium states such as Texas.” The firm advocates a conservative position on the issue, suggesting that a seller who wants to control where the transaction closes would be prudent to pay both the Owner’s Title Policy and the $100 Loan Policy on behalf of the buyer. The clearest statement on the application of the RESPA rule in Texas comes from the Texas Association of Realtors: “If the seller pays for the owner policy, the choice of a title company is a matter that can be negotiated in any contract. The only law governing this issue is under the Real Estate Settlement and Procedures Act (RESPA), which provides that if the buyer pays for the owner policy, the buyer is entitled to select the title company.” One small wrinkle in this discussion comes from the Department of HUD. HUD has recently implemented a “Buyer’s Choice Program,” which allows buyers of foreclosed properties to choose the title company—if the buyer pays the fees. HUD has historically required the use of specific providers specializing in the unique

Putting a Face on Real Estate since 1995.™

requirements of these transactions. HUD will still bear the cost of title fees if the buyer agrees to use one of these preferred providers. So, who picks? Based on legal opinion, it seems safe to say that the choice is a negotiable item in Texas, with that negotiation being tied closely to who pays for the cost of the service. In the day-to-day, market forces affect the balance of power in these negotiations. With inventory low in much of the Austin MLS and a steady stream of new residents moving to the area, sellers have some advantages in all areas of negotiation. Just bear in mind that a seller who tries to both dictate the choice of title company and negotiate for the buyer to pay the costs is violating RESPA if there’s a loan involved. RL


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Colleen Sellars of RE/ MAX 1, Craig Sellars, Pam Buske of RE/MAX 1 and TREC Instructor Linda Randall enjoy some refreshments and appetizers while catching up at the KB Home REALTOR mixer at Blackfin at The Domain.

Buy photo: RL_080613_A.jpg at www.myRealtyLine.com

Association mixers are a great way to network and the Austin Mortgage Bankers Association (AMBA) is no different. Estella Galan and Ken Walker, both of Security National Mortgage meet all sorts of new people at the AMBA Mixer at Cover 3. Buy photo: RL_080713_E.jpg at www.myRealtyLine.com

Eddie Garza DeHaro of DHI Mortgage, Joseph Cho, James Castillo and Jeffery Reavis, all of DR Horton Homes, celebrate the grand opening of the new DR Horton offices in Northwest Austin. Buy photo: RL_081213_H.JPG at www.myRealtyLine.com Buy photo: RL_080913_A.jpg at www.myRealtyLine.com

Ashley Boyd of Austin Title and mortgage professional Brian Campbell talk about how great business has been so far this year at the HBA Mid Year Housing Forecast at the Phillips Event Center.


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Brand Spankin’ New CO M I N G

S E P TE M B E R

2 013

Neighborhoods • Model Home Village • Builders • Home Designs Parks and Trails • Clubhouse and Pool • Future Elementary School If you haven’t seen Teravista lately, you haven’t seen Teravista.

See it all at Teravista.com/new or call 512.861.2103.

New homes from the $200,000s to the $700,000s Pre-sales now available for select neighborhoods.

Newland Communities is the largest private developer of planned residential and urban mixed-use communities in the United States from coast-to-coast. Together with our partner, North America Sekisui House, LLC, we believe it is our responsibility to create enduring, healthier communities for people to live life in ways that matter most to them. www.newlandcommunities.com and www.nashcommunities.com

NNP-Teravista, LP (“Fee Owner”) is the owner and developer of the Teravista Community (“Community”). Certain homebuilders unaffiliated with the Fee Owner or its related entities (collectively, “Teravista”) are building homes in the Community (“Builder(s)”). Fee Owner has retained Newland Communities solely as the property manager for the Community. North America Sekisui House has an interest in one of the members in Owner. Newland Communities and North America Sekisui House are not co-developing, co-building or otherwise responsible for any of the obligations or representations of any of the Builders, and shall have no obligations to any buyer regarding a home purchase from a Builder. Purchasers of homes from any of the Builders waive any claims against Newland Communities and/or North America Sekisui House arising out of their purchase transaction. Actual development may vary from developer’s vision. No guarantee can be made that development will proceed as described. Prices, specifications, details and availability of Builder’s homes are subject to change without notice. 2013 © Teravista is a trademark of NNP-Teravista, LLC, and may not be copied, imitated or used, in whole or in part, without prior written permission. 007252Tv_MHVGO_RL_AUG.indd 1

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Newland Communities acquires 500 acres in Williamson County

Realty Austin gives $10,000 to support Austin's affordable housing bonds

Realty Austin announced its support of Keep Austin Affordable. Together with its team of agents, the company donated $10,000 to the coalition of business, faith and community leaders. Jonathan Boatwright, co-owner of Realty Austin says, "One of our company's core values is giving back to help improve the communities in which we work and live. Because of this commitment, we are proud to support Keep Austin Affordable who aims to help the thousands of families who cannot find affordable housing; the 1,975 homeless Austin ISD students; seniors on fixed income; people with disabilities; and veterans." Keep Austin Affordable and its supporters are calling for the Austin City Council and voters to invest $65 million in housing bonds this November to relieve the affordable housing

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crisis. Elliott McFadden with Keep Austin Affordable says, "We know Realty Austin has a commitment to affordable housing in Austin. We are so pleased and honored Jonathan and Yvette are part of our steering committee and made this contribution to keep housing affordable to everyone." In a partnership with its agents, Realty Austin supports local charities that accommodate the area's housing needs. Last year the Realty Austin team donated $65,000 to Austin Habitat for Humanity and $60,000 to Foundation Communities. Yvette Boatwright, co-owner of Realty Austin says, "Giving back is an integral part of the heart and soul of our team and our love for the Austin community. Our team's willingness to help our neighbors in need to have a better quality of life makes me proud." Through its support of Keep Austin Affordable, Realty Austin will continue to support local charities that accommodate the housing needs of low income families in the Austin area. Headquartered downtown, Realty Austin has five locations and over 200 agents serving the Austin community. RL

Newland Communities, the national developer of the successful Austin area communities of Teravista and Falcon Pointe, and their partner, NORTH AMERICA SEKISUI HOUSE, LLC (NASH) have acquired 500 acres in Williamson County for their third major community in Central Texas. Located near the intersection of Ronald Reagan Boulevard and State Highway 29, the new development will include approximately 1,455 single-family homesites, along with an estimated 167 acres for recreational amenities, parks and open space. The plan for the community also includes a site for a future elementary school and a day care. Newland has already started on initial plans to create the signature Residents’ Club amenity for the new community. This new amenity will include a clubhouse with a gathering room and fitness center, a covered pavilion, a swimming complex and splash area, and other amenities to make the most of the Hill Country views and topography. An integrated trail system will connect neighbor-

hoods and wind through the community. Plans include bringing a variety of homebuilders and a diverse range of home styles and price ranges to the community, including a Model Home Village to showcase the expanded array of homebuilders, with a target opening of Spring 2014. A top-rated school district will provide another major benefit for residents. The community is located in the Liberty Hill Independent School District, one of only two Austin area school districts to meet federal Adequate Yearly Progress standards at the overall district and individual campus levels in 2011. Liberty Hill ISD is the only area district to receive a five-star rating in the Texas Comptroller’s Financial Allocation Study for Texas. The community includes an elementary school site, and Newland is already in discussions with Liberty Hill ISD for the district to acquire the site and build a new elementary school. Students living in the community will also attend a new Liberty Hill ISD high school that will open in August, 2013. RL

Industry surveys, research rank RE/MAX No. 1 in the U.S. The recently released RISMedia Power Broker Report reveals that agents at RE/MAX brokerages averaged 16.8 transaction sides compared to the 8.1 average of agents at all other participating brokerages. And, when the 1,200 participating brokerages were ranked by transaction sides per agent, RE/MAX held 90 of the top 100 positions. The 2013 REAL Trends 500 survey showed RE/MAX agents averaged 17.1 transaction sides in 2012, as compared to the 7.9 average of all competing agents in the survey. Overall, 118 RE/ MAX brokerages qualified to be ranked among

the top 500. The Wall Street Journal and REAL Trends “The Thousand” ranking, RE/MAX agents held 98 of the 500 spots for most transaction sides closed. “We’re honored by the trust Dana Tuggle of our customers, and our agents will continue to make it a priority to deliver the service that they’ve come to expect,” says RE/MAX of Texas Region Vice President Dana Tuggle. RL

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Correspondence courses are offered by St Edward's University Professional Education Center (#0720) in association with The Austin Institute of Real Estate (#0544/0040).


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39

August 2013

LENNAR®

LIMITED

OPPORTUNITY

DURING OUR

MOVE-IN READY

SALES EVENT

NEW MODELS NOW OPEN! ADDRESS

PLAN

SQ. FT.

BD/BA/STORIES

1. BRADSHAW CROSSING • ERIC: 512-407-0404 5817 Kleberg Trail 10024 Pinnacle Crest Loop 5825 Kleberg Trail 5821 Kleberg Trail

Summit Clearwater Sunset Ridge Summit

2,379 1,291 2,050 2,379

4/2.5/2 3/2/1 3/2.5/2 4/2.5/2

2. COLORADO CROSSING • CLYDE: 512-496-4163

6908 Crestone Road 4400 Creede Drive 4310 Creede Drive 6804 Crestone Road

Tucson Saguaro Saguaro Sedona

1,313 1,789 1,789 2,402

4/2/1 4/2.5/2 4/2.5/2 4/2.5/2

AVAILABLE

COMMISSION

PRICE

Now Now Now Now

4% 4% 4% 4%

$189,715 $191,680 $214,015 $229,015

Sep Aug Aug Sep

3. FALCON POINTE • BRUCE: 512-657-3326 or CINDY 512-736-2698 18817 Shallow Pond Trail 18821 Shallow Pond Trail 18921 Still Pond Road 18932 Shallow Pond Trail

Belton Whitney Belton Whitney

2,054 2,214 2,054 2,214

3/2.5/1 4/3/1 3/2.5/1 4/3/1

Now Now Now Now

4. STONEFIELD • SALLY: 512-401-7717 or CHRISTINA: 512-629-7580 222 Vermillion Marble Trail 210 Travertine Trail 178 Vermillion Marble Trail 204 Travertine Trail

Jasmine Cantera Iris Alabaster

1,418 1,550 1,950 2,731

3/2/ 3/2/1 4/2.5/2 4/3/2

NOW! NOW! NOW! NOW!

5. SUMMERLYN • DENISE: 512-777-9565 or CLAYTON 512-619-76286 189 Eagle Owl Loop 193 Eagle Owl Loop 197 Eagle Owl Loop 231 Chickadee Lane

Clearwater Southbend Northbrook Iris

1,291 1,484 1,721 1,899

6. TERAVISTA • WILL: 512-913-1863 2006 Greenside Trail 2016 Greenside Trail 1909 Greenside Trail

Terrazzo Terrazzo Alabaster

2,551 2,551 2,731

Hawthorn Hawthorn Rosebud Daylily Orchid Daylily

1,536 1,536 1,685 2,043 2,567 2,043

Daylily Orchid Orchid Orchid

2,043 2,567 2,567 2,567

4% 4% 4% 4%

$266,845 $267,525 $268,733 $269,509

4% 4% 4% 4%

$177,890 $189,040 $203,540 $233,640

Sep Sep Aug NOW!

4% 4% 4% 4%

$174,890 $182,445 $195,200 $203,015

4/3.5/2 4/3.5/2 4/3/2

Now Now Nov

4% 4% 4%

$291,774 $294,649 $268,990

Now Aug Aug Now Now Now

4% 4% 4% 4% 4% 4%

$153,770 $169,050 $174,630 $210,855 $216,815 $218,747

4% 4% 4% 4%

$207,055 $214,051 $214,764 $215,923

3/2/1 3/2/1 3/2/1 4/2.5/2 4/2.5/2 4/2.5/2

8. WOODLANDS PARK • ANGIE 512-470-3925 or BORIS: 512-626-8473 226 Dark Forrest 177 Hill Side Glow 152 Dark Forrest 128 Dark Forrest

$181,515 $189,690 $191,615 $205,090

3/2/1 3/2/1 3/2/1 4/2.5/2

7. HUTTO HIGHLANDS • Lottie: 512-373-0939

101 Marklawn Lane 116 Colthorpe Lane 112 Colthorpe Lane 108 Colthorpe Lane 102 Colthorpe Lane 104 Colthorpe Lane

4% 4% 4% 4%

4/3.5/2 4/2.5/2 4/2.5/2 4/2.5/2

Now Now Now Now

LENNAR.COM

ADDRESS

PLAN

SQ. FT.

BD/BA/STORIES

AVAILABLE

COMMISSION

PRICE

1. TERAVISTA • Steve: 512-970-3359 or Debbie: 512-808-8729 4267 Ridgebend Drive

Belmeade

2,407

4/2/1

Now

4%

$359,702

4576 Miraval Loop

Belmeade

2,407

4/2/1

Now

4%

$371,027

4210 Pebblestone Trail

Savoy

2,834

4/3.5/2

Now

4%

$382,537

4574 Miraval Loop

Castille

3,246

4/3.5/2

Now

4%

$412,271

4313 Ridgebend Drive

Castille

3,246

4/3.5/2

Now

4%

$412,585

1996 Westvalley Place

Bellavita

3,359

4/3/2

Now

4%

$423,909

4212 Pebblestone Trail

Concordia

3,548

5/4/2

Now

4%

$430,059

4292 Ridgebend Drive

Concordia II

3,548

5/4/2

Now

4%

$440,730

4194 Pebblestone Trail

Concordia II

3,548

5/4/2

Now

4%

$449,919

4504 Miraval Loop

Concordia II

3,548

5/4/2

Now

4%

$475,130

4%

$424,534

2. RIM ROCK • COLIN: 284-342-5580 321 Towering Cedar Drive

Belmeade

2,407

4/2/1

Sep

3. ROUGH HOLLOW • WILL: 512-809-8026 or Jason 512-619-3148 111 Salinas Cove

Castille 5134

3,256

4/3.5/2

Oct

4%

$523,312

New Section Now Open in Rough Hollow! VILLAGEBUILDERS.COM/AUSTIN

Effective 08/1/13, 4% commission will be paid on select inventory homes that sell between 08/1/13 and 08/31/13. Not valid in conjunction with any other offer. Offers, incentives and seller contributions are subject to certain terms, conditions, and restrictions, which may include use of designated lenders and closing agents. Offer good for a limited time only. Homes subject to prior sale. Prices, features and amenities are subject to change without notice. Visit Lennar.com or see a Lennar New Home Consultant for further details. To qualify for any applicable referral bonus/incentive, registration must occur on the first visit. Offer valid only in states where referrals are permitted. Copyright © 2013 Lennar Corporation. Lennar and the Lennar logo, and The Everything’s Included logo are registered service marks or service marks of Lennar Corporation and/or its subsidiaries. (4553) 8/13


Putting a Face on Real Estate since 1995.™

RL austin

TM

Putting a Face on Real Estate since 1995

www.myRealtyLine.com

August 2013

40

As a REALTOR, it’s important to keep up with what’s on the market. Tim Seibold and Theresa Seibold, both of Seibold Properties, a Private Label Realty company, take a tour of Grand Haven Homes’ grand opening of the new neighborhood Northwoods at Avery Ranch.

Buy photo: RL_080813_C.jpg at www.myRealtyLine.com

Roger Arriaga of KB Home, ABoR Chairman Cathy Coneway of Stanberry and Associates and her husband Rick are pleased with the news from the HBA’s Mid-Year Housing Forecast. The market is healthy with a flood of buyers moving here daily— keeping prices on the uptick. Buy photo: RL_080513_C.jpg at www.myRealtyLine.com

Buy photo: RL_081213_L.JPG at www.myRealtyLine.com

WCAoR President Stacey Rider of Keller Williams Realty thanks John Michael Cortez of the Capital Metropolitan Transportation Authority for talking with WCAoR members about the future of Capital Metro in Williamson County.

Realty Line August 2013 Issue  

Putting a face on real estate since 1995. Realty Line August 2013 issue focuses on the benefits of property tours.

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