Page 1

AT T H E FO R E F R O N T


ABOUT Pamela Bellah, a native of Seattle, has established herself as a well-regarded top producing Real Estate Broker in Western Washington. Pamela brings specialized expertise in the sale and marketing of luxury homes as a member of the Institute of Luxury Home Marketing. A Certified Residential Specialist, Pamela has earned a status awarded to only 3% of Realtors nationwide based upon advanced training and outstanding professional achievement. With a career in real estate starting in 2001, Pamela has honed her business sophistication to unrivaled levels–gaining her clients distinctive advantages in their real estate sale or purchase. It’s in the negotiation process where some of her best skills are revealed and she has many examples of impressive wins for her competing buyers, as well as navigating effective high net sales for her sellers. Anyone who has an opportunity to meet with her will see the enthusiasm, energy, and professionalism she brings to the business. Pamela Bellah has been the yearly recipient of the 5 Star Award for Customer Satisfaction in Seattle Magazine since 2014.

PamelaBellah.com | 206.619.2175­ | Pamela.Bellah@RSIR.com


P ROVE N R E S U LTS MAKING THE SALE

AC H I EVEM ENTS | PA M EL A B EL L A H #1 Top selling price per square foot in Burien in 3 years, beating 178 other sales #1 Top selling price for a townhome in SODO/Beacon Hill in 5 years, beating 540 other sales #1 Top selling price per square foot non-waterfront condo in West Seattle in 5 years, beating 487 other sales #1 Top selling price non-penthouse unit at 111 E Pike Street since construction #1 Top selling price for riverfront property in Cle Elum in 5 years, beating 37 other sales

C RE DENTI A LS & AWA R DS Managing Broker Licensure 2014 / Realtor Licensure 2001 Certified Residential Specialist (awarded to less than 3% of realtors nationwide) Certified Member of the Institute for Luxury Home Marketing 5 Star Customer Satisfaction Award – Seattle Magazine (last 3 years) Million Dollar Guild Award | President’s Award for Exceptional Sales Volume

W H AT THI S MEA NS FOR YOU You get an exceptionally experienced and skilled broker, positioned to offer you the benefits of highly capable service – delivered from the top brand platform of Sotheby’s International Realty. Buyers have the best odds of winning their bidding wars and acquiring their best terms and protections, while sellers are getting the highest sales price available in their market for their homes. With Pamela as your agent, you will have absolute confidence that you’ve gained every single advantage available to you at the bargaining table.


Pamela Bellah is an outstanding real estate agent!

You’ve been amazing! I feel very fortunate to

She sold our house on Mercer Island within 24

have found you in a market filled with so many

hours of listing it. She is professional, ethical,

competitors. I knew from the very first contact

well-prepared, informative, persistent, and

with you that you were the best. I recognized

extremely resourceful. She is tops in the work

quality and I was right. We can’t thank you enough

she is doing, and limitless in the effort and energy

for having made this process so painless and getting

she puts in completing the job.

us such an amazing price for our little condo. - Dal

- Nick & Irene

Georvasillis

& John Asher

We have learned more about the housing and

We started by talking with several realtors and

real-estate industry and the way it works by

then did live interviews with 3 of them. You will

spending two weeks being Pamela’s clients

get a real sense of comfort by interviewing

versus the two years we spent doing research on

Pamela, she can instantly put you at ease. You

our own. She KNOWS this business inside and

know almost immediately that you are hiring

out.

a knowledgeable person who is committed

- Jaclyn Espinas

to her profession and your property. Pamela is fast, accurate, knowledgeable and is a great You made the process smooth and easy and

negotiator. If you want to hire the best, that is

helped us strategically price our home for

Pamela.

- Bryon & Helen K.

the most interest and the highest sale value in the current market. We appreciated how available you were to us during the process when

Buying in this market requires

we had questions, your hands on and dedicated

shooting and aggressive agent. Pam is exactly

approach to the open houses, and your insight

that. Fantastic at what she does, and works

when multiple offers with varying escalation

extremely hard for her clients.

clauses and pros and cons came in. Stacy Smedley

- Brian &

a

straight

- Ken Cisco


EXCEPT IONAL S E RVIC E

AWARD WINNING BROKER COUPLED WITH AWARD WINNING FIRM

- Robert Fucinato

You will find Pamela to be an excellent real estate broker. She is very personable, has deep experience in all complexities of the market, trustworthy, knowledgeable...with a rare combination of business acumen, practical experience and interpersonal skills that would be hard to beat.

Top Agent Recipient of Top Agent Magazine’s “Top Agent” Award

Yearly Recipient Seattle Magazine “Five Star Broker” Award

Distinguished Member Institute of Luxury Home Marketing Millionaire Guild

Certified Residential Specialist


Location is the single most important

The value of your home is greatly based

Prospective buyers compare your

factor in determining the value of

on the hard facts such as lot size, living

property against competing properties

your home. The relative benefits of

space, the number of bedrooms and

that have similar features. Buyers

your property’s location will change

baths, the total number of rooms, and

perceive value based upon similar

the perceived value of your property.

other features. The condition of the

properties that are on the market or

Property values are affected by the

property affects the price and speed

have been recently sold. Pricing your

current real estate market. When

of the sale. Prospective buyers often

home competitively from the beginning

properties are selling quickly, there is

make purchases based on emotions,

is an important factor in determining

pressure on buyers to present stronger

so optimizing the physical appearance

the length of time it will take to sell

offers.

of your home will maximize the buyer’s

your home. Your asking price plays a

perception of value.

significant role in determining which

Economic

conditions

may

impact the availability of financing and the number of qualified buyers.

properties will be considered by a prospective buyer.


SELLING YOUR HOME

| THINGS YOU SHOULD KNOW

Most agents and buyers will generate their perception of a property within the first couple of minutes of seeing a home. For this reason it is critical that your property is “Market Ready.” This means that your home is priced competitively, that the yard and exterior are clean and neat, and the interior is presented to its best advantage. It is difficult to create excitement for property that was originally perceived as being “in poor condition” or “overpriced,” even if those conditions have been subsequently fixed.

The amount of positive exposure that

As a property is entered into the MLS

Marketing begins right away. Our

your property receives can potentially

system, real estate professionals will

firm creates custom branded emails,

affect the demand for your home.

receive announcements that a new

websites, postcards, and more to

Your timing requirements for the

property has come on the market.

create a marketing push to connect

completion of the sale may impact

They will be looking for the features

the perfect buyer to their new dream

the final price that you accept. The

and characteristics that make a

home. Our marketing department is

negotiating skill of your real estate

property appealing to their prospective

second to none and the work that

specialist may have significant impact

buyers. We want their first impression

we do connects to local and global

on the final return that you receive

to be that your home is an attractive

buyers. Our team is here to make

from the sale of your home.

candidate to their clients.

you look amazing.


DETERMI NIN G TH E VALU E O F YOU R H OM E

YOUR PROPERTY WILL NEED TO BE UNIQUELY P OSITIONED TO CREATE MAXIMUM INTEREST Although the listing price you place on your property will influence its sale, there are many other factors that come into play. Some of these factors are within your control, others are not. Factors not within your control: •

Your property’s location

Recent property market values

Current economic indicator

Factors within your control: •

Your property’s distinctive and compelling attributes

The physical condition of your property (home and grounds)

The closing date you prefer

The ready access to your property for showing

The selection of the real estate sales professional you choose to represent you

Factors to consider: •

A house that is priced right from the beginning achieves the highest proceeds

Take advantage of the initial excitement your home will draw its first few weeks on the market by realistic pricing

The desired end result is to find a price that will attract a buyer in a reasonable time

Based on supply and demand, the market determines the price

Market research assists in determining Opinion of Value. Our Comparative Market Analysis considers both recent transfers as well as active listings

Ultimately the selling price will be determined by not only comparable properties but by competing buyers. Buyers will establish a “worth” that your property has to them

The buying public determines the market value of your home. There is no exact price for real estate. However, pricing does affect salability


OPINIO N O F VALU E M AR KE T P R IC E OUR MUT UAL OBJECTIVE IS TO ACHIEVE THE HIGHEST SELLING PRICE FOR YOUR PROPERTY Market research assists in determining Opinion of Value. Our Comparative Market Analysis considers both recent transfers as well as active listings. Ultimately the selling price will be determined not only by comparable properties but by competing buyers as well. Buyers will establish a “worth� that your property has to them. In the auction world the highest price for a painting will be achieved by all prospects in a position to both afford and appreciate the painting. In auctions, the consignor may set a reserve. If the highest bid is less than the reserve, the painting will go unsold. This is not unlike a real estate property for sale. In contrast to a painting, however, real estate is location specific. Your property value is closely tied to the history of prices in your same community, region and state. Purchase of a residential property, at any price, is both an emotional and business decision. The decision to purchase is driven by emotion. The purchase price is tied to both emotion and market data.


THE IMP ORTAN CE OF INTELLIG E NT P R IC ING

Determining the best asking price for a home can be one of the most challenging aspects of selling a home. It is also one of the most important. If your home is listed at a price that is above market value, you will miss out on prospective buyers who would otherwise be prime candidates to purchase your home. If you list at a price that is below market value, you will ultimately sell for a price that is not the optimum value for your home. More buyers purchase their properties at market value than above market value. The percentage increases as the price falls even further below market value. Therefore, by pricing your property at market value, you expose it to a much greater percentage of prospective buyers. This increases your chances for a sale while ensuring a final sale price that properly reflects the market value of your home. Another critical factor to keep in mind when pricing your home is timing. A property attracts the most attention, excitement and interest from the real estate community and potential buyers when it is first listed on the market. Improper pricing at the initial listing misses out on this peak interest period and may result in your property languishing on the market. This may lead to a below market value sale price, or, even worse, no sale at all. Therefore, your home has the highest chances for a fruitful sale when it is new on the market and the price is reasonably established. We can give you up-to-date information on what is happening in the marketplace and the price, financing, terms, and condition of competing properties. These are key factors in getting your property sold at the best price, quickly and with minimal hassle.


DEAN & STACY JONES

OWNERS/PRINCIPAL | STRATEGIC BUSINESS DEVELOPMENT Dean Jones is the primary marketing strategist behind the Pacific Northwest’s most respected real estate projects. His dynamic experience as a former developer, analytical mindset and creative insight combine to provide clients with the same breadth of knowledge and dedication that brought national honors to many of his own projects. Stacy Jones has elevated the real estate marketing industry for the past 20 years with inspired consumer-focused branding, product placements, image building and high-leverage cross-promotions.

206.390.1826 | DEAN.JONES@RSIR.COM 206.354.9799 | STACY.JONES@RSIR.COM

ANDREA SAVAGE

VICE PRESIDENT OF MARKETING Andrea Savage, VP of Marketing: Andrea is an incredibly talented designer with a marketing and real estate background. Using a winning combination of contemporary marketing technologies and industrystandard marketing, Andrea can quickly tune into a client’s specific needs, assess the realty of the market, and focus on how to deliver optimal results. Andrea’s skillful marketing of homes delivers buyers to selling clients.

206.920.3966 | ANDREA.SAVAGE@RSIR.COM


T H E RS IR TE AM BEHIND THE SCENES

MARKETING TEAM

ASHLEY BREUNICH

AMANDA LYBECK

MADELINE O’BRIEN

CLAIRE GRIESE

DIGITAL MARKETING MANAGER

COMMUNICATIONS EDITOR

LEAD GRAPHIC DESIGNER

GRAPHIC DESIGNER

ASHLEY.BREUNICH@RSIR.COM

AMANDA.WESTBY@RSIR.COM

MADELINE.OBRIEN@RSIR.COM

CLAIRE.GRIESE@RSIR.COM

KATE ANDREWS

RACHAE PISANO

SOCIAL MEDIA STRATEGIST

DIGITAL MARKETING SPECIALIST

SOCIAL MEDIA ASSISTANT

KATE.ANDREWS@RSIR.COM

RACHAE.PISANO@RSIR.COM

ALYSSA.WESTBY@RSIR.COM

ALYSSA WESTBY


SEATTLE

BAINBRIDGE ISLAND

THE PACIFIC NORTHWEST’S LARGEST AFFILIATE WITHIN THE GLOBAL REAL ESTATE NETWORK BETWEEN VANCOUVER, B.C. & SAN FRANCISCO

KIRKLAND


OU R STORY

MARKETING. MOMENTUM. MARKET SHARE.

Artfully uniting extraordinary homes with extraordinary lives, Realogics Sotheby’s International Realty is a leading global sales and marketing brokerage firm in the Pacific Northwest. The Puget Sound Business Journal recognizes RSIR among the top ten largest brokerages in the region by total dollar volume. The full service real estate firm of 225+ brokers and employees consistently ranks among the topproducing brokerages within the markets that they serve with branches in downtown Seattle, Bainbridge Island, Kirkland, Issaquah and Madison Park. Ranked Among the “Fastest Growing Private Companies” in Washington State - Puget Sound Business Journal 2012, 2013, 2014, 2015 & 2016

ISSAQUAH

130 National & Regional awards for Sales & Marketing Excellence

MADISON PARK


HO M E OF TH E WE E K CONNECTIONS ON EVERY LEVEL

Realogics Sotheby’s International Realty proudly offers an exclusive media partnership with GeekWire, a fast-growing and widely followed tech website that has become a daily news source and events podium for the tech industry in the Pacific Northwest and beyond. This dynamic platform showcases properties, highlights market trends, and features real estate sponsors. A real time voting tool puts consumers in the driver’s seat to select the current “Geek Home of the Week” as more than 1 million unique visitors per month and 25,000 active daily newsletter subscribers are presented with the region’s most extraordinary properties. For more information, visit: GeekWire.com or GeekHomeoftheWeek.com

2nd

1.3 million

23,000+

Fastest Growing Tech Company in the U.S.

Unique Visitors Each Month

Active Subscribers to the Daily Newsletter


LO CAL M E DIA

EXCLUSIVE MEDIA PARTNERS

Our local media plan is designed to drive awareness for the extraordinary properties our network represents. With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic content integration, and social traffic drivers, our brand utilizes hand-selected media powerhouses whose innovation, experience, and international impact allow our network to successfully connect buyers and sellers around the Puget Sound and beyond. We have access to preferred print advertisement publications and placements with the best media outlets throughout the Pacific Northwest. We develop custom media buys dedicated to the goals of our clients and uniquely targeted to the appropriate buyer profile. Our in-house design team offers a diverse range of property ad design formats; from premium custom ads envisioned uniquely for a property to cost-effective cooperative ads leveraging our local Realogics Sotheby’s International Realty platform. A broad range of local media includes LUXE magazine, Luxury Homes Magazine, Puget Sound Business Journal, 425 Magazine, Sea Magazine, and the Seattle Times, to name a few.


G LOBAL M E DIA

CONNECTIONS AROUND THE WORLD

Sotheby’s International Realty’s® global media plan is designed to deliver more than 1 billion media impressions, solidifying our brand as the voice of luxury real estate. Our plan includes impactful, exclusive, and first-to-market partnerships with an increased strategic focus on mobile and editorial content with some of the most preeminent media around the globe. Our goal is to present the properties represented by our worldwide network to a broad audience of potential buyers who value and seek the unique. Our digital cooperative advertising program provides our members with turnkey opportunities to leverage our digital campaigns to enhance their local marketing initiatives and drive awareness within specified markets. These offerings provide high-profile online impressions with our globally recognized media partners.

SIR EXCLUSIVE: Each week in the Wall Street Journal, Sotheby’s International Realty® has an exclusive online “Friday Takeover” featuring significant homes from all over the world.


HIGHLIGHTING EXCEPTIONAL PROPERTIES Organic Reach: 728 People


S OCIAL M E DIA

GLOBAL CONNECTIONS, LOCAL REACH

Our network of local real estate professionals apply their market knowledge to create a comprehensive and customized plan for a home that takes into consideration all avenues of marketing: print, digital, public relations, advertising, and social media. To guide them in this, we have a team of marketing experts that stand ready to offer assistance and insight as well as an array of tools and resources they can tap into. We use social media to connect the brand to our vast community of real estate intenders and influencers from around the globe. Just like real estate, social media is about connecting people and cultivating relationships. Social Media is a spectacular platform to showcase new homes, sold properties, brand events and much more. RSIR’s Marketing Team is excellent at creating a voice that is all your own and reaches hundreds, even thousands, through social media.

EVOKER FILMS Organic Reach: 3,045 People

NEW LISTINGS Organic Reach: 2,493 People

BRAND/OFFICE ANNOUNCEMENTS Organic Reach: 2,055 People


rsir.com


TARG E TE D E XP OS U R E EXCLUSIVE ADDED VALUE

Sotheby’s International Realty’s® online distribution of property listings is exclusive to our global brand and we have partnered with top-tier publications and media channels. This means unparalleled access to websites wherever the consumer is online. It’s the added value that our truly global brand offers - at no extra cost. At the core of the brand’s strategy are the relationships with pre-eminent media powerhouses in both the print and online arenas including: The New York Times, The Wall Street Journal, The Telegraph Media Group, Google, Architectural Digest, the Hong Kong Tatler and the Financial Times. These relationships were developed to showcase unique properties from the Sotheby’s International Realty® brand’s 828 offices acrpss 61 countries and territories through unique, media-rich advertising units that offer an immersive experience and position the brand in front of a relevant audience of consumers worldwide. Several relationships feature elements that are exclusive to the Sotheby’s International Realty brand.

To measure results, the brand provides a property report including view and inquiry statistics for each partner site to effectively illustrate the activity a property receives online. The properties are viewed an astounding 140,000,000 times across all of our partner sites annually.


PAMELA BELLAH | 206.619.2175­­ Pamela.Bellah@RSIR.com PamelaBellah.com

Each Office Is Independently Owned And Operated.

Pamela Bellah Listing Presentation 2017  
Pamela Bellah Listing Presentation 2017