H ow I Will Sell Your H ome
Table of Contents
About Us Selecting an Agent Marketing Your Home CMA and Selling Strategy
The founders of REALM Professionals owned and operated two national franchises before deciding to open their own operation. Although REALM has been around for nearly twenty-‐four years, it was only in 1997 that REALM Professionals began accepting associates into the company. Since that time REALM Professionals has enjoyed a consistently impressive growth from three agents to now over 800 agents in the corporately operated Houston Metroplex area. For the most part, this growth can be attributed to the integrity of the senior management staff and the brokers and associates. Another reason that we have seen record growth is in the technology we provide to our agents and their clients that make the transaction process as simple and fulfilling as possible. With our proven track record, REALM Professionals began franchising the concept in May of 2007 by opening our first franchise in Austin, Texas. Our unique concept has allowed us to create the same networked structure provided by the traditional national franchises, without having to collect numerous fees that either get passed on to the brokers and agents, and then subsequently the clients, or that prohibit the brokers and agents from putting money into direct advertising dollars for our clients properties and not into franchise fees. REALM Professionals trademark and motto “Good People Doing the Right Thing” is more than a slogan. It is the very essence of how we expect our operations to be run when dealing with clients, cooperating brokers and agents, and other industry professionals. When you deal with one of our associates, we insist that all parties be treated fairly and with respect.
David Gale and Elizabeth Dawson both have years of experience in Corporate America prior to becoming Realtors. We bring experience in Customer Service, Finance and Problem Management. This expertise aids us in all aspects of real estate transactions. We look forward to serving you and arming you with the knowledge you need in making the biggest financial decision of your lives. We are Good People Doing the Right Thing!
David Gale and Elizabeth Dawson are REALTORS. The term REALTOR has come to connote competency, fairness and high integrity resulting from adherence to a lofty ideal of moral conduct in business relations. No inducement of profit and no instruction from clients can ever justify departure from this ideal. In the interpretation of this obligation, REALTORS can take no safer guide then that which has been handed down through the centuries, embodied in the Golden Rule, “As others should do to you, so shall you do unto others.” Accepting this standard as their own, REALTORS pledge to observe its spirit in all of their activities whether conducted personally, through associates or others, or via technological means, and to conduct their business in accordance with these tenets. This is the importance of being a REALTOR.
Selecting an Agent
Why Should You Use an Agent?
Buying and selling a home is the biggest financial decision many people make in their lives. Selling your home with a Realtor is important to ensure that the transactions proceed smoothly and at a fair price.
Difficulties in Selling Your Own Home
Sellers often don’t know how long it will take to complete all the steps to close on time after you have found a buyer.
Sellers do not have access to the type of data necessary to set the price and how much negotiating room you need to factor in.
Sellers do not know the difference between prequalified and preapproved and usually does not know the documents necessary for loan approval.
Sellers are required by law to provide a Lead Paint Disclosure Form. They often do not have access to this form.
Sellers often do not understand all of the closings costs that they are expected to pay.
Sellers do not which environmental disclosures, such as hazardous waste and Superfund sites that would apply to their particular situation.
Sellers are not prepared to get identification or information from strangers that want to see your home.
It is a safety issue for the Sellers to show their own home, as they don’t know the type of people coming into their home.
Sellers are not available to show their home at most times of the day.
Sellers often do not know which contracts should be filled out, how they are executed and recorded and how to convey deed.
Sellers often do not know how to run ads and how to word them to get the best response.
Selecting a Realtor You may say to yourself “It doesn’t matter which agent or Realtor lists my home.” This is absolutely false. It is critically important which agent you select to market and sell your home. It absolutely matters why your selection of an agent is so important in getting your house sold and getting the highest price. The Real Estate market is highly competitive with many other sellers competing for those few available, qualified buyers. A marketing plan that can out-‐market your competition and not just throws your home into MLS and waits for a buyer. You need someone to get the job done.
Marketing Your Home
As soon as a Listing Agreement has been signed, one of the following yard signs will be placed in your yard. Yard signs are one of the most efficient forms of advertising. One well-‐ placed sign on a high traffic road can be seen by hundreds of people in just one hour. Many thousands of people a day will see one well-‐placed lawn sign. One of these people could be your buyer.
Listing flyers and mailers are another marketing tool that motivates buyer calls and interests. Your flyer/mailer detailing your home’s amenities will be sent to thousands of people on your Realtor’s client list.
An open house serves one very interesting purpose – it lets all of your neighbors know that your house is for sale, and it practically invites them to come “take a look”. Being generally nosey, a lot of your neighbors will take advantage of the invitation. And they may tell their friends about your house, creating more “word of mouth” advertising. Of course, there are other reasons for holding open houses too. Listing agents who “farm” a particular neighborhood use them as an opportunity to investigate local homes and could bring their clients to the table. Open houses are very important as they attract prospective homebuyers.
Internet Marketing - MLS
MLS (Multiple Listing Service) is a co-‐operative search engine that allows participants and subscribers to have mutual access to available property listings in all other participating MLSs. Through a simple search, a Realtor can find all property listings that match search parameters regardless of the MLS in which the listing resides. The information provided on MLS is exclusive only to Realtors and provides information that no one else is privy to in regards to properties and market regions. HAR, TAR and NAR are basic search engines for the general public to find their next home.
Internet Marketing - Craigslist
The Internet provides the largest group of potential buyers in the world. For sheer ease and popularity, Craigslist is a great resource to incorporate into your home sale marketing plan. We will include links to Facebook, Twitter, Linked In and You Tube sites.
Internet Marketing – Social Media
Social networking should now be called business networking. The Internet has made dramatic changes in the way the world shops, locates information and in how they communicate with each other. More than a broadcast tool, social media offers a unique opportunity to have conversations and share information with clients and colleagues. It is also about information retrieval. People don’t just Google anymore. They go to these social sites for immediate information and answers to questions. The Big Names in Social Media Are: Twitter.com – This text and email communication tool has grown tremendously since its inception. Leaving “tweets” as they are called is placing short bits of information out via cell phone text message. Facebook.com – Facebook is a lot like MySpace, only for an older age group. It is also used to communicate over distance, send messages and share information with a social network. LinkedIn.com – This is a business and professional network. It is set up with a resume profile, connections to others in your field, business or company, finding employment and making deals. With more than 10 million users, it is a great place for a businessperson to network.
Internet Marketing – YouTube
YouTube is a video sharing website where users can upload videos for other users to watch. People searching for homes come from all around the country and the world. Many of them are looking for more information about the area to help them with a second home or a relocation decision. Putting up videos of listings and local area information, allow visitors a first look at properties that they could be interested in and opens up a large group of potential buyers.
CMA & Selling Strategy