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LEARN. PERFORM. ACHIEVE.

– THE HOME FOR LUXURY AGENTS –

MEMBERSHIP AND BENEFITS GUIDE


– LAUNCH YOUR SUCCESS – The Institute’s exclusive tools, resources and products will help you achieve success in the luxury real estate market. Over the next couple of months, we will kindly remind you of the valuable benefits and best practices, so you get the most from your membership.

DISCOVER

ENTER YOUR MEMBER’S TOOL KIT • Discover training, membership benefits, and resources • Discover how the value of membership grows as you put the benefits and resouces available to you into use

GET NOTICED

STRATEGIC MARKETING

TARGET

AIM

ACQUIRE

EXPERTISE

BUILD YOUR LUXURY PRESENCE • Position yourself using your Membership credentials • Connect with other Members to network and gain referrals • Apply your training to implement a marketing strategy

FIND PROSPECTS & WIN LISTINGS The Institute has partnered with print, digital, and social marketing companies to help our Members position themselves in front of prospective buyers and sellers, showcasing their professionalism with effective marketing strategies. With these products, you will be able to: hh TARGET through dynamic research tools at niche markets, both demographically and geographically hh AIM your messaging using the right media to connect with your prospects hh ACQUIRE new clients by implementing a sophisticated marketing strategy

KNOWLEDGE, EDUCATION & DESIGNATION From monthly webinars to free CE, gain access to practical strategies and tools to build your client database, earn new luxury listings, negotiate effectively, and more.

Take your membership to the next level. Earn the CLHMS® designation by closing 3 residential transactions in the top 10% of your market within a 24-month period.


– MEMBERSHIP SPECIALS – PROFESSIONAL MARKETING TO POSITION YOU AS THE EXPERT IN YOUR LUXURY MARKET PACKAGE 1 | $295

• 150 Personal Brochures

PACKAGE 2 | $595

• Sample Marketing Pack • 50 Personal Brochures

PACKAGE 3 | $995

PACKAGE 4 | $1,250

• Market Report Implementation

• 12 Pre-Listing Marketing Books

• Sample Marketing Pack

• Market Report Implementation

• 50 Personal Brochures

• Sample Marketing Pack • 50 Personal Brochures

For product and ordering information, login to the Member Portal at:

www.LuxuryHomeMarketing.com


THE INSTITUTE DIFFERENTIATORS Membership keeps you at the cutting edge of luxury real estate by equipping you with the right skills, growing your network, and increasing your visibility and credibility with affluent buyers and sellers.

– THE BENEFITS OF MEMBERSHIP – In the increasingly competitive luxury real estate market, affluent buyers and sellers look for agents who have the experience and resources to succeed. Active Institute Members are able to stand above other professionals by positioning themselves as “Luxury Home Experts.”

LEVERAGE THE PRODUCTS MEMBERSHIP | Become part of an organization dedicated to excellence of service in the luxury real estate market. PRODUCTS | Learn from the industry experts on the best ways to manage your luxury portfolio by leveraging their platform of innovative products and services.

YOUR PARTNERSHIP ADVANTAGE The Institute has partnered with industry leaders to provide our members exclusive discounts and opportunities. Programs with luxury media connections help you earn more listings and sell more luxury properties: The Wall Street Journal, Unique Homes, the duPont Registry


– PROFESSIONAL GROWTH – EDUCATION FOR EXCELLENCE MCKISSOCK EDUCATION | From monthly webinars to free CE, members gain access to practical strategies and tools to build your client database, earn new luxury listings, negotiate effectively, and more. PROFESSIONAL

CONSULTANTS

| Access to experts and

consultants through courses, webinars and private sessions.

BUILD YOUR LUXURY NETWORK NETWORKING | Connect with The Institute’s network of luxury agents through on line directories, courses, events associations and partnerships, and to their clients through ProxioPro’s international MLS.

ACCESS VALUABLE TOOLS AND RESOURCES RESEARCH | The Institute’s Online Wealth Lookup (OWL) gives a financial snapshot of prospects and clients. WealthEngine Prospecting generates targeted markets based on a geographic area, age, income, and lifestyle. MARKETING | A plethora of tools including print, web, social and digital platforms to develop effective marketing materials that target, capture, and leverage. STRATEGIES | Success is created by achieving the HOW, expert consultants provide the latest techniques and insights into implementation and processes. PROFESSIONAL SERVICES | Photography, staging, currency exchange to name a few, are available to “Members Only.”


– AN INSTITUTE FOR YOU – The Institute exists to support real estate professionals working in the luxury residential market: •

Maximize their success

Provide quality service to their clients

Increase their knowledge and expertise

Access extensive training and education

Implement effective tools and resources

Achieve luxury designations and recognition

– ABOUT THE INSTITUTE – The Institute for Luxury Home Marketing is the premier independent authority in training and designation. The Institute offers the Certified Luxury Home Marketing Specialist (CLHMS) designation and, for real estate professionals demonstrating skill in the million-dollar market, added recognition as members of the Million Dollar Guild. An independent organization not tied to any real estate brand, The Institute’s membership and training is open to all luxury home and estate agents regardless of their firm.

Ideas for marketing properties and tools available as a member help me stand out among all of my competitors. MONICA PARKER, ROCKVILLE MD

LuxuryHomeMarketing.com | 214.485.3000

ILHM - Member benefits ebook  
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