2019 MEDIA KIT
Only the most exceptional homes qualify for status in The RE/MAX Collection - homes that reflect a desire for luxury, character, quality, and beauty. Just as the properties presented in The RE/MAX Collection stand above the ordinary, so does the RE/MAX® sales force. No one is better suited to meet your needs. Whether it’s marketing real estate to a global clientele or helping you find that perfect place you have been dreaming of your entire life, the outstanding agents behind The RE/MAX Collection deliver outstanding results.
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View more luxury homes at TheREMAXCollection.com
The home should be the treasure chest of living. Le Corbusier
CIRCULATION AND DISTRIBUTION
TOTAL CIRCULATION PER ISSUE*
*Estimated total includes direct mail and subscribers.
• Direct mail circulation to United States and Canada • Direct mail circulation to all states/provinces in magazine • Luxury home buyer subscription list • Mailed to all luxury RE/MAX offices in the United States • Mailed to all luxury RE/MAX offices in Canada • Distributed electronically to over 100,000 RE/MAX Agents worldwide • Participation at real estate events: RE/MAX R4 Convention BOC - Broker Owner Conference NAR - National Association of Realtors Luxury Property Showcase, Shanghai, China Sales presentations at RE/MAX Offices across the United States and Canada - varying editions
THE RE/MAX COLLECTION MAGAZINE’S BUYERS ARE AFFLUENT AND READY TO BUY. • AVERAGE HOUSEHOLD INCOME • $250,000+ • AVERAGE HOUSEHOLD NET WORTH • $1,000,000+ • EMPLOYMENT BACKGROUND • EXECUTIVE MANAGEMENT, PHYSICIANS, LAWYERS, ETC • READER CHARACTERISTICS • HIGH-NET WORTH INDIVIDUALS, GLOBAL TRAVELERS, MULTIPLE PROPERTY OWNERS, ETC *Luxury for The RE/MAX Collection Magazine is defined as 2 to 2.5 times the median home price for any given area. As such, averages do vary.
The man who stops advertising to save money is like the man who stops the clock to save time. - Henry Ford
THEREMAXCOLLECTIONMAGAZINE.COM IS VISITED DAILY • Distributed electronically to over 100,000 RE/MAX Agents worldwide • Two Online presences: • www.theremaxcollectionmagazine.com • http://www.realmarketing4you.com/remax/the-remax-collection • Digital magazine online at issuu.com - online stack/magazine subscribers • Social media following • Twitter @REMAXMagazine • Global Audience • United States • Canada • Europe • South Africa
PRICING INFORMATION RESERVE YOUR COVER TODAY FULL PAGE AD • $595 US, $749 CAD, Includes 1 or 2 Properties per page • 3 High-Res Photos and Property Description • Agent Photo and Contact Information • Receive 2 FREE Copies of the Magazine CUSTOMIZED MAGAZINE • US Pricing: $595 for the Full Page Ad + $147 to customize + $1.47 per magazine (no minimum) • Canadian Pricing: $749 for the Full PAge Ad + 200 magazines @ $3.95 each = $1539 • Your Listing on the Front Cover • Showcased as “Featured Agent of The Month” on the Inside Front Cover • Your Call to Action on the Back Cover • Mailed to Your Selected Farm MATERIALS NEEDED FOR SUBMISSION: • 3 high-res photos • Property description – 150-180 words, address, city, state/province – pricing is optional • Agent photo • Agent contact information
IF CUSTOMIZING: • Please send all materials PLUS • Agent bio/feature for the inside front cover – look at this page as a way to market yourself • Mailing list for the magazine distribution
2019 CALENDAR 2019 CALENDAR DEADLINE - ALL MATERIALS DUE
*Deadlines for pages and advertisements, editorial calendar subject to change based upon demand.
Many a small thing has been made large by the right kind of advertising. - Mark Twain
“My use of The RE/MAX Collection Magazine and Real Marketing program has now directly resulted in a third $1 million plus listing. For the first listing at $1.75 million, The RE/MAX Collection Magazine closed the deal when I was asked what I did that was different from all the other agents. Due to the claim that I would put the property on the cover of the magazine I had to write the main points of the marketing plan into the listing agreement. The second listing came as a result of the decision to enter the high end luxury market of downtown Edgartown where the competition is fierce, and includes Sotheby’s and several other entrenched and well known luxury market firms. The listing for $1.95 million came from the mailings that were received by the seller (a world famous maritime artist), who was impressed by the quality of the mailing pieces and, used that as the basis for his decision along with the fact that his firm had used RE/MAX previously in different parts of the country for transactions and had a high regard for the agents. The third listing, for $2.2 million, came from the HomeEstimate.com feature of the mailing pieces, where the buyer used the email feature of the home estimator to reach out to me. In all three listings, it was the quality and uniqueness of the mailing pieces that won the day. But, to aim at the high-end market, or when entering a new market I can say confidently that it works – or, as the Broker in our office likes to say – it’s just like Novacane, it just takes time to work.” Perry Patterson REALTOR®, RE/MAX On Island Member, Luxury Marketing Institute
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888.676.5004 | MAGAZINE@MYREMPLAN.COM
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