REAL M A G A Z I N E
Jay Anderson Edgewater Contractors
Limestone Marble Granite Solid Columns Ornaments
WHEN IT COMES TO CUSTOM STONE WORK.... IF YOU CAN IMAGINE IT WE CAN MAKE ITâ€?
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4420 Chenet Lane | Sarasota, FL 34238 | 941.923.7080
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REAL | letter from the publisher
“Art is a discovery and development of elementary principles of nature into beautiful forms suitable for human use.” ~Frank Lloyd Wright
Art. Any brief definition would oversimplify the subject, but the definitions offered over time include some notion of human agency; the capacity for human beings to make choices. This may include manual skills (the art of painting, sculpture or photography), intellectual manipulation (the art of politics) or personal expression (the art of conversation). Art is such a large part of our everyday lives that we rarely even stop to think about it. Look at the chair, desk or table where you are sitting. Someone designed that. It is art. Your shoes are art. Your coffee cup is art. Your car is art. Think about it. Art is everywhere and this month we explore art. We start by following Giovanni Lunardi to Cortina D’Ampezzo, Italy for the gallery exhibition of his latest series of artwork, Explosion. Explosion takes the action captured behind Giovanni’s still photographs and brings that action, and the photograph, to life. Color or black and white, Explosion explodes the images to life. Photograph, imagination and movement equals art. Next off we head to Sarasota’s State Street and visit with State of the Arts Gallery owners Tre Michel and David Steiner. With Valentine’s Day around the corner we explore a few pieces of art appropriate for giving on that day. Different mediums, different approaches, once again art at its finest, or fine art. Last renowned Sarasota School of Architecture architect Carl Abbott offers REAL Magazine the privilege to debut his book, In/Formed By The Land. Carl’s coffee table book offers a look into forty-six years of designing and building amazing structures. We could re-label Carl’s work as artitecture. It certainly is striking and so is the book. Just look around you and take it all in. Art is everywhere. Ed Bertha February 2013
Photography by Peter Acker 4 | REAL Magazine | www.the-real-magazine.com
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contents | February 2013
26 | Jay Anderson 14 | REAL art Giovanni Lunardi’s Explosion, By Ed Bertha
16, 17 | REAL news Cat Depot Recipient Of Two Grants | New College Ranked In Top Ten For Graduate School Success | ONE Sarasota Realty Group Launches | TreeUmph! Adventure Course Opens | Lynette Warnars Joins Insignia Bank | Leisa Weintraub Speaks At International Builders Show
20 | REAL kerried away Art As A Gift, By Kerrie Lehnert
34 | REAL beauty The History Of The Hair Braid, By Sheila Venancia 6 | REAL Magazine | www.the-real-magazine.com
24, 42, 48 | REAL perspectives Dilapidated or Damaged Structures –Rehab vs. Rebuild? By William Henry, PhD | International Real Estate – Communicating Across Cultures, By Patricia Tan | REAL Early Stage Companies, By Sara Hand
36 | REAL architecture In/Formed By The Land, The Architecture of Carl Abbott, By Leonardo Lunardi
40 | REAL style A Love Affair With Shoes, By Rebecca Smith
46 | REAL cares Donte’s Den: A Living Legacy for Treasured Canines, By Lalaena Gonzalez-Figueroa
CALL SARASOTA’S LUXURY BUILD AND REMODEL PROFESSIONALS
SPECIALIZING IN BIRD KEY, LONGBOAT KEY, SIESTA KEY, CASEY KEY & WEST OF TRAIL
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1255 Seeds Ave | Sarasota, FL 34237
Providing quality service at discounted prices from Tampa to Fort Myers since the 1950’s • Pickup and delivery service • Repair all different types of handmade rugs, including fringe repair, reweaving, binding sides and edges, and dye work • Repairs done by hand to maintain the authentic integrity of the rugs
825 North Lime Ave | Sarasota, FL 34237 941-955-2620 or 941-953-6606
Executive Publisher Ed Bertha (941) 921.2117 firstname.lastname@example.org Cover & Masthead Photography Giovanni Lunardi Photography Giovanni Lunardi Chad Spencer Tina Golder Executive Producer Video ViaVio; Leslie Brown Creative Director Christian Lunardi
Design & Layout Elisabeth Kellam Kerr Contributing Writers Ed Bertha Tracy Eisnaugle Lalaena Gonzalez-Figueroa Kacey C. Krznaric Kerrie Lehnert Leonardo Lunardi Subscriptions & Circulation Innovative Agent Services Printing Manatee Printers, Inc. Production REAL Magazine, Inc.
REAL Magazine is produced monthly by REAL Magazine, Inc. Principal office: 2170 Main Street, Suite 203, Sarasota, FL 34237. COPYRIGHT ÂŠ 2013 REAL MAGAZINE. All content copyrighted. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Although precautions are taken to ensure the accuracy of published materials, REAL Magazine cannot be held responsible for opinions expressed or facts supplied by its authors. All listing information published in REAL Magazine is deemed reliable but not guaranteed. Contact agent or builder directly to verify listing information which is subject to change. WEBSITE: www.the-real-magazine.com offers RSS feeds, current and past issues, links to sponsors, an event calendar, unique editorial, a blog and additional information on the community at large. SUBSCRIPTIONS: Please call 941.921.5027, write 2301-B Cattlemen Road Sarasota, FL 34232 or visit www.the-real-magazine.com, $24.95/year. ADVERTISING: Please call 941.921.2117, write 2170 Main Street, Suite 203, Sarasota, FL 34237 or visit www.the-real-magazine.com. POSTMASTER: Please send notices on Form 3579 to 2301-B Cattlemen Road Sarasota, FL 34232. Standard mail paid in Sarasota, Florida
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REAL | featured Patricia Tan was born in England, and her career in international sales and marketing led her to live and work in many countries around the world before moving to Sarasota in 1997. Patricia is a Certified International Property Specialist (CIPS), Graduate Realtor Institute (GRI), and Transnational Referral Certified (TRC). She is involved in global activities of the Sarasota, Florida and National Association of Realtors, and currently serves as NAR President’s Liaison to U.K. Her real estate business operates from Coldwell Banker on St Armands Key, where her focus is to bring international buyers to the local market. She regularly makes marketing trips to Canada, Asia and Europe, to promote Florida’s Gulf Coast and the Sarasota area in particular. Patricia may be reached at (941) 504.9232 or Pat@ PatriciaTan.com.
Kerrie Lehnert, a hard finish designer, is the driving force behind Kitchens by Kerrie. Designing kitchens, baths, closets and more for over thirteen years, Kerrie works seamlessly with homeowners, architects, builders and interior designers creating the ultimate space, always with an eye on resale value. Kitchens by Kerrie maintains a showroom at Bacon’s Furniture and Design, 7522 South Tamiami Trail, Sarasota, FL 34231. For more information she may be reached at (941) 228.1173 or KitchensByKerrie@yahoo.com.
Managing Partner for S P Hand and A ss o c i a te s , S a ra H a n d s p e c i a l i ze s in developing creative strategies for business growth with a strong focus on implementation. She is President of the Sarasota Chapter Gulf Coast Venture Forum, co-founder of BarCamp Sarasota, on the Board of Directors for the Sun Coast Technology Forum and is involved regionally in collaborative efforts for Entrepreneurial Support organizations across SWFL. Sara may be reached at (941) 228.4033 or email@example.com.
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William Henry PhD is the Principal in Charge of Reliable Group LLC a full service architectural and interior design firm that has served as the architect of record for over 1000 projects across the State of Florida (Registration number AA0003523). He has lectured and written widely on the above topic. His most recent publication is ‘Return of the Master Builder’ available on Amazon Kindle e Books. His contact information is firstname.lastname@example.org; (813-226-2220 Ext204) or visit the company web site at www.rga-design .com or www. buildingdoctorfl.com.
Rebecca Z. Smith, a fashion stylist/image consultant, is the founder of We’ve Got Style by Rebecca and an Etcetera clothing agency. She offers styling and personal shopping services, image makeovers, wardrobe planning, closet consultations, key note speaking and fashion show productions. Her Etcetera line is available exclusively via appointment-only trunk shows four times a year. We’ve Got Style by Rebecca is located in Sarasota, FL. For more information contact Rebecca at (941) 2236643, rebeccaz@ wevegotstyle.com or www.wevegotstyle.com
Sheila Venancia has over a decade of distinguished international experience. Originally from Brazil, she trained with leading international hair professionals in London, Spain, Brazil and the USA. In Brazil, Sheila rose among the top-ranking hair and makeup artists, catapulting her into the celebrity arena. Sheila’s work has been featured on Brazilian television shows, newspapers and magazines. Her specialties are non-toxic Japanese hair straightening, laser hair extensions, and high-end modern styling. Sheila may be reached at (941) 822.2152
Real Estate Homes In a Real Private Ranch
T here is only one place to find real, estate-sized home sites
in a premier gated master planned community. The Forest is part of the Hi Hat Ranch—one of Sarasota’s largest historic private land holdings. It is the area’s most unique setting for expansive homes surrounded by unspoiled Florida countryside — instead of neighboring homes. Three to Five Acre Homesites
Homes by Anchor Builders — Arthur Rutenberg — John Cannon — John Neal — Todd Johnston Preview at TheForestatHiHatRanch.com. Then contact us today for more information or to schedule a private tour.
Brian Wood 941.928.8408 Brian.Wood@sothebysrealty.com Sotheby’s International Realty and the Sotheby’s International Realty logo are registered service marks used with permission. Each office is independently owned and operated. Equal Housing Opportunity.
REAL | art
By Ed Bertha
Stefano Zardini’s Ikonos Art Gallery, located in Cortina D’Ampezzo, Italy, opened with a bang debuting Giovanni Lunardi’s latest artistic photographic creations; EXPLOSION.
Opening Reception Night Giovanni Lunardi with his wife Ines (Center), his brother Pietro Lunardi (Left) and the Owner of Ikonos Art Gallery Stefano Zardini (Right).
Known as “The Pearl of the Dolomites” (Italy’s Aspen), the rich and famous flocked to the central Cortina gallery for comradery and to take in Giovanni Lunardi’s masterpieces. The show opened on December 7th. On Christmas day Giovanni in Sarasota with his family received a call from his brother Pietro exclaiming, “The show is packed and everyone continues to look for you!” Two days later Giovanni and
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his wife Ines flew to Cortina where they got there just in time for the opening reception surprising the gallery director Puni Menardi and the guests. Everyone was ecstatic to see Giovanni and wife on this night. The show ran through February 3rd and then moves to Milano’s Mia Fair. Interested parties may view the Limited Edition at Giovanni Lunardi’s studio in Sarasota. Call (941) 928.7338 to schedule a private viewing.
Top Left - Entrance of the Ikonos Art Gallery. Top Right and Right - Interior views of the gallery during the Explosion Photographic Exhibition. Bottom Left - Erika Troier, sculptop from San Candido, has been a famous Fahion model and has worked with Giovanni in his Studio located in Milan. Bottom Middle - Giovanni Lunardi and famous movie director and producer Carlo Vanzina in front of one of the art pieces. Bottom Right - Puni Menardi, Gallery Director with a guest.
REAL | news Cat Depot Recipient Of Two Grants
Cat Depot announced they were the recipient of two local grant awards. The Mary E. Parker Foundation (Bradenton) awarded $5,000, and The Edward E. and Lillian H. Bishop Foundation (Bradenton) awarded $5,000. Cat Depot depends on grant funds for many of their operating expenses, including medical equipment and services, education programs, animal rescue funds and community cat spay and neuter programs. A nonprofit 501(c) 3 no-kill, free-roaming facility, Cat Depot is dedicated to helping homeless animals. The state-of-the-art center is known for its advanced technology, commitment to achievement, and the latest in shelter medicine practices and innovative programs. Cat Depot’s mission is to save lives, find loving homes, and provide the resources and education to improve the destiny of homeless cats. Cat Depot is where compassion meets commitment. Cat Depot is open Monday through Friday 11am-7pm, Saturday and Sunday 11am-5pm. Handicap accessible. Cat Depot is located at 2542 17th Street, Sarasota, FL 34234. For more information visit www. CatDepot.org or call (941) 366.2404.
New College Ranked In Top Ten For Graduate School Success
Harbor Acres ∙ 1384 Harbor Drive
New College of Florida ranks ninth in the United States for the percentage of students who go on to graduate programs within a year of graduation. U.S. News & World Report published the finding online in its ongoing series The Short List, which explores the data collected for its annual Best Colleges issue. On average, 27 percent of college graduates across the country pursue advanced degrees within a year of graduation. At New College, however, the rate was 55 percent, or double the national average.
“It is increasingly clear that navigating and contributing to our ever more complex society requires not only a rigorous baccalaureate degree but further specialized study,” said New College of Florida President Donal O’Shea. “It is gratifying to see New College and its students leading the nation in recognizing this reality and the value of gaining immediate entry to graduate study.” According to U.S. News & World Report, graduate school admission is significant because it improves students’ career prospects. Citing a 2012 study by Georgetown University, the magazine found that people with advanced degrees earn more money and experience lower unemployment rates throughout their careers. For more information on New College visit www.NCF.edu or call (941) 487.5000.
ONE Sarasota Realty Group Launches With over 30 years of local real estate experience, Sara Boudarga and Debbie Gonzalez announced the launch of ONE Sarasota Realty Group. ONE Sarasota offers complete real estate services with a polished, personal and knowledgeable touch. ONE Sarasota’s inaugural office is located at 741 South Orange and their Lakewood Ranch office will be open by late spring. The foundation of ONE Sarasota Real Estate Group evolved with customer service, extensive new construction knowledge and detailed contract negotiations at its core. MLS M5826878 ∙ $4.9 Million
Boudarga’s diverse real estate experiences have ranged from sales management for a national builder, on-site sales for a custom builder and a developer representative for a luxury golf course. Gonzalez was Director of Sales and Marketing for a local custom homebuilder for over 16 years before taking her extensive knowledge into general real estate, specializing in luxury and waterfront properties. Visit ONE Sarasota’s website at www.beautifulsarasotahomes.com. Boudarga may be reached at (941) 321.6352 or Sara@OneSarasota.com. Gonzalez may be reached at (941) 504.9383 or Debbie@ OneSarasota.com.
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TreeUmph! Adventure Course Opens TreeUmph! Adventure Course, Southwest Florida’s first treetop obstacle course, recently opened its gates. With five progressively difficult courses for adults and children ages 7 and up, adventurers of all skill levels will make their way along a self-guided tour through the treetops. The challenges include wobbly bridges, hanging nets, bungee swings, an exhilarating 650-foot-long ZIP line and more. Guests can stop at any time and are always harnessed to the industry’s most sophisticated safety equipment. Seniors can enjoy the games too, with a special half-course ticket option. “Our guides are ready and the course is complete,” said Aaron Corr, who owns TreeUmph! Adventure Park with his wife and partner, Kathy. “We look forward to offering a new form of outdoor entertainment to our local community, and giving tourists another reason to enjoy Sarasota and Manatee Counties.” Open year-round from 7:30am until dusk, TreeUmph! Adventure Course offers online reservations at www. TreeUmph.com or by calling (941) 322.2130 or tollfree at (855) 322.2130. TreeUmph! is located at 21805 SR 70 East in Bradenton.
West of Trail ∙ 1850 Boyce Street
Lynette Warnars Joins Insignia Bank Insignia Bank announces the hiring of Lynette Warnars as a Residential Lending Originator. She will be based out of Insignia Bank’s office located downtown at 333 North Orange Ave, Sarasota, FL at the corner of Orange and Fruitville Road. Warnars comes to Insignia with over twenty-five years of experience in residential lending, fifteen of them in the Sarasota/Bradenton markets. She has not only been a top producer, but has also managed the mortgage departments for other banks in the local area. In addition to her professional duties, Warnars has been an active member of the Longboat Key Chamber, Manatee Board of Realtors and the Lakewood Ranch Business Alliance. “I am pleased to welcome Lynette Warnars to Insignia Bank,” said Charles G. Brown III, Chairman and CEO of Insignia Bank. “Lynette has a reputation as a “can do” lender and will be joining our highly experienced residential lending team focusing on both the Sarasota and Bradenton markets.”
MLS A3959911 ∙ $1.549 Million
ISN'T IT TIME...
Warnars may be reached at (941) 329.1526 or LWarnars@InsigniaBank.com.
Leisa Weintraub Speaks At International Builders Show Vice President of Marketing and Creative Director for Neal Communities, Leisa Weintraub, recently spoke at the National Association of Home Builders’ (NAHB) International Builders’ Show (IBS) in Las Vegas. The NAHB Show is the most important event of the year for the U.S. home building industry and is the largest, annual light-construction trade show in the world. At IBS Weintraub presented two seminars. The first was “Taking Your Email Campaigns to the Next Level,” and the second “Online Sales Counselors: Change the Game, Set More Appointments & Create Exceptional Customer Satisfaction”. “Email has become a critical marketing tool in the home sales process,” said Weintraub. “Here at Neal Communities, we have been very successful at adapting to the fast changes in technology, from email marketing and press to social media, and I am happy to share our findings and keys to success with my colleagues from around the world.” With more than 25 years of experience in new home marketing, Weintraub oversees all marketing and public relations for the Lakewood Ranch-based new home building company. She also is responsible for creating, designing, and managing the overall design theme for Neal’s communities. Under her direction Neal Communities has won numerous awards from and received recognition from all of the major building associations. Weintraub may be reached at (941) 328.1030 or LWeintraub@NealCommunities.com
Kelly Gettel & Co. PLLC Licensed Real Estate Broker 2170 Main Street, Suite 203 Sarasota, FL 34237 (941) 388.8232 KELLY@kellygettelandco.com WWW.KELLYGETTELANDCO.COM
Tivoli Homes Signature Series, a Rivolta Group company, provides clients with full-service design and construction services on the client’s property. Clients have been eager to take advantage of services not previously offered outside of Tivoli’s own developments. Projects range from luxury waterfront homes (new and remodel), to greencertified cottage-style homes in established neighborhoods, to smaller projects where clients still want the highest standards of quality and value, regardless of project size.
DEBORAH BEACHAM, P.A. REALTOR , CRS, GRI, TRC 941.376.2688 www.LuxuryPropertyInSarasota.com R
expect the very best Deborah’s 2012 track record includes holding the highest average sale price for transactions in Sarasota county, the top producing individual agent for Michael Saunders & Company’s Longboat Key offices, and ranked 10th out of 3,200 Sarasota Association of Realtors. In 2012, out of 18 sales in the $4 million plus category, Deborah represented either the seller or buyer in 4 of these transactions. A 7-year winner of the “Best in Customer Service” Five Star Award, Deborah’s customer testimonials say it all. For exemplary results you can count on, contact Deborah Beacham.
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The Payton Wright Foundation, a 501(c)(3) non-profit organization, was established to support pediatric brain cancer research and to financially assist families who have a child with brain cancer. As Payton stated at the beginning of her treatments…
It’s gonna be a good day!
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6:00 PM Non-golfers/guests can join us for the Banquet only. $50 per person All guests MUST have a banquet ticket!
Includes dinner, silent auction, and live music
Directions: From I-75, take exit 213 and go east on University Parkway. Take a left on Legacy Blvd. and proceed to gatehouse. Follow Legacy Blvd. to clubhouse on the left. CONTACT INFORMATION Patrick Wright 941-893-7007 email@example.com
Holly Wright 941-228-4886 firstname.lastname@example.org
For more information about The Payton Wright Foundation, visit
REAL | kerried away
Art As A Gift Complex Red | Acrylic Resin Collage By Andrea Dasha Reich | 48”x93” | $39,000
By Kerrie Lehnert
As our economy continues to improve, the art sector is seeing a revival. What I find interesting, according to State of the Arts Gallery’s Tre Michel is, “Buyers are selecting their own pieces primarily based on what they like and what speaks solely to them. Contrasting against what I saw in our recent past where many purchased what they liked pending it would match their décor and their designer approved it.” As a designer, I appreciate and respect this “new mode” for selecting and purchasing art. To me, art is art when it evokes emotion. I think we can agree for the most part, when we visit a museum, the pieces that stop us to gaze for moments above others are those that cause some form emotion, curiosity and wonder. I believe we rarely pause (in a museum) to study a work of art because it will “match our décor”. Of course, this is a museum situation, where we commonly visit to be enchanted, inquisitive and perhaps broadened by the exhibits, not to purchase for our own home décor. In contrast many shop a gallery to purchase art that would indeed match their home decor. So how fantastic it must be as a gallery owner to discover people are now purchasing because of the emotional connection they feel staring into a wonderful work of art. I believe Tre’s acknowledgement of how and why people are purchasing art during our recovering economy is quite significant. To understand that people are investing in art for their own reasons and individual connections to the unique piece is like giving a gift to one’s self. And perhaps a gift learned from these past hard years, life is a gift and it is beautiful to see art portraying that.
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Garden of Eden | Archival Pigment Print By Kate Lowman | 31”x40” | $1,800
Paeonia | Archival Digital Print | By David Leaser 44”x44” (18”x18” Available) | $4,200
I recently witnessed this at State of the Arts Gallery’s event benefiting the Sarasota Opera. Groups gathered among certain art pieces, engaged in reflective conversations about the inimitable sensation and impression the pieces reflected. A few of the pieces are pictured here. Please visit State of the Arts Gallery or another gallery of your choosing and discover art that provokes your own unique emotion. Just as each artist creates a piece from their emotion. Enjoy! State of the Arts Gallery 1525 State Street Sarasota, FL 34236 (941) 955.2787 info@SarasotaFineArt.com www.SarasotaFineArt.com
Passion Totem | Acrylic Imposto on Canvas By David Steiner | 48”x72” | $6,800
Tre Michel and David Steiner
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Save the Date
Cattle Barons’ Ball April 13, 2013
Let’s Give Cancer the Boot!
Seating very limited Sponsorship Opportunities contact Iris Starr 941-328-3760 • email@example.com
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REAL | perspectives
Dilapidated or Damaged Structures – Rehab vs. Rebuild? By William Henry, PhD As architects we are often asked by clients “should we fix up this old and/or damaged structure or just tear it down and build anew?” Since according to some prognosticators over 80% of the building projects in the next twenty years are slated to be renovations of existing structures this question is arising more often. This is particularly true when the building in question is near the so called ‘tipping point’. This term is akin to an automobile that is either so old or so damaged that it can be construed by the insurance adjuster as “totaled”. However with buildings the issues are far more complex. The considerations can revolve around the following; 1) RECONSTRUCTION - The decision rests on estimating the construction cost to rehab the structure back to its former original state vs. to demolish the improvements and reconstruct back to the original state. This question is most often asked and debated in insurance settlement proceedings. The insured’s often wish to include modernization features and building officials will require that a ground up reconstruction will need to adhere to the current governing codes. However many insurance policies are under written to effectuate restoration and no more. 2) MODERNIZATION - This added component to a pure restoration could entail many unforeseen non discretionary features such as compliance to new life safety codes, American Disability Act ‘ADA” mandates, as well as new more discretionary components such as climate control, better moisture resistant construction, and more energy efficient building techniques. Market demands and industry standards may cause these latter cures to be non-discretionary. 3) CHANGE OF USE - The highest and best use of the property may have changed over the years. As an example a retail center once thought to be in a prime demographic market may have grown tired and the tenants fled to new shinier venues. Perhaps the more apropos use may be multifamily residential uses in lieu of retail uses. This could cause a retrofit of the retail improvements into say---residential apartments. In the alternative the retail center could be completely demolished and re-built into various forms of multifamily housing. This play would require a market and feasibility study. These sometimes confusing and contradictory factors can cloud the definition of the problem and thereby the best short and long term solution. My suggestion is to conduct the following; 1) Hire a forensic expert to carefully document existing conditions by inspecting, collecting, and cataloging the findings. Both older and damaged structures may contain latent defects which will influence the decision as to whether to tear down or build afresh. These defects could include toxic mold, pest infestation, dry rot, underground toxic wastes, environmental hazards, dysfunctional air conditioning and heating equipment, moisture penetration, expired warranties, code violations of many sorts, as well as other worsening conditions which will impact the ‘life cycle’ of the improvements.
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2) Hire a design professional prior to relying on the building construction community to provide opinions and estimates With all due respect to professionals in the construction industry, I believe that experienced architects, who have acquired both the requisite comparable design and business experience, are better able to devise multiple planning and design scenarios which a construction estimator can then later price. Comparable experience should entail multiple projects in both ground up and renovation design. It should also include experience in different project land uses such as commercial, residential and perhaps health care and institutional uses. A deep diversified portfolio is useful in assessing the design professionals qualifications. 3) Conduct market feasibility studies to ensure that the highest and best use for the subject property has not changed. Along with retaining objective market feasibility experts to assess the viability of suspected alternative uses it may be germane to obtain a new MAI appraisal of the property and improvements. Retaining both a feasibility study expert and an MAI appraiser may uncover non-apparent latent values to be tapped. We have discovered after over 30 years in business that some of our early work needs to be demolished and recast as perhaps a totally different project land use in order to mine the latent economic value. 4) Hire an objective estimator to tally all the above factors into a decision matrix that provides an ‘apples to apples’ cost comparison of each scenario to preserve or not to preserve After all the data is collected from the above sources, then and only then should the decision concerning restoration be addressed. Unfortunately many building owners are pushed into a ‘rush to judgment’ mindset by overly aggressive contractors seeking to create a new project. The above careful, thoughtful and objectively analytical approach will flush out decisions that are based upon pieces of information that serve the purposes of hidden agendas. Unhelpful agendas are not solely the province of the contracting community but may serve insurance adjusters seeking to minimize exposure to their insurance clients, architects attempting to create a large ground up project commission that will lead to a larger financial reward as well as other vendors and material men seeking a proprietary specification that leads to some other sole sourcing. SUMMARY It is my considered opinion after designing and serving as the architect of record for over one thousand projects that actually were constructed (an average of over 30 per year for 35 years to be exact) that a building owner cannot have too much information concerning the above. Most mistakes are made when the decision is made too quickly. The good news is that with complete comprehensive information available after exhaustive due diligence a clear choice often emerges from the murky swamp of potential choices that is more obvious to objective third parties that have access to ALL of the findings.
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Homeowner Paul White notes that Jay became â€œlike a member of the familyâ€? during the construction process, which included the teardown of an existing waterfront home and a new custom build. 26 | REAL Magazine | www.the-real-magazine.com
Jay Anderson Edgewater Contractors Building for the Luxury Lifestyle By Lalaena Gonzalez-Figueroa Photography by Giovanni Lunardi
or certain contractors, a home is as much a work of art as it is a structure. The creation of a masterpiece is a process undertaken with a certain understanding: that the finished product must be an enduring reflection of its owners’ visions, a physical testament to the relationship between form and function. Jay Anderson, founder and president of Edgewater Contractors, Inc., thrives in the opportunity to translate ideas into realities. Growing up in the suburbs of Kansas City, Jay learned the fundamentals of construction firsthand. His father owned a company that specialized in commercial concrete projects, and his interest in the industry was piqued at an early age. “I intended
to become an architect,” recalls Jay, who worked with his father during college summer breaks. Though the labor-intensive days were exhausting, he discovered a genuine affinity for the hands-on aspect of building and design. He pursued his interest at Missouri State University, in Construction Management. After his studies, Jay relocated to the warm shores of Florida, working with a local contractor as he gained a firsthand knowledge of the state’s distinct construction industry. In 2003 he founded Edgewater Contractors, a firm created to meet the needs of a savvy and upscale clientele. The boutique company focuses on relationshipdriven business, and the projects he handles reflect Jay’s technical
prowess with his personable approach. “I’m on sites every day, working closely with homeowners and industry professionals to create their dream homes,” he says. Edgewater Contractors specializes in upscale custom homes and high-end home and condominium remodels. Jay’s communicative approach allows him to collaborate effectively not only with clients, but with the individuals associated with every project. “I work well with architects, draftsmen, structural engineers and subcontractors,” he says. “Each person has a unique part in the process, and it’s critical that we are all on the same page.” His extensive professional network is an asset to out-of-state clients, who often entrust Jay to recommend ancillary specialists that will best
Jayâ€™s ancillary network of industry specialists
reflects a wealth of services including home audio and security, interior design and furnishings.
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The 1 - Jay 2 - Mark Smith Painter 3 - Danny Cassidy Carpenter
Team 4 - Jon Coulthurst Draftsman 5 - Joel Smith Excavation 6 - Justin Coulthurst Draftsman
7 - Jeff Ridgewell Plumber 8 - Martin Desrochers Carpenter
Jay and Jessica are avid supporters of Jesse White’s Sarasota Architectural Salvage finding numerous treasures for use in projects and their own home. Jay enjoying the fruits of deep-sea fishing, a 100+lb Amber Jack, with construction associate Rick Brees (Concrete).
represent their wants and needs. “I work to pair people with the right professionals,” he explains. “Having someone who understands your unique vision is an imperative part of realizing the home of your dreams.” A state-certified General Contractor, Jay employs a consultative approach in his work. “The homes I build are reflections of each client’s distinct lifestyle,” he explains. “I love the opportunity to sit down and discuss how the space will be used, how we can create spaces designed for living.” His vast experience adds value to the scope of each project; Jay readily offers insight into the finished product’s potential. “I’m not a designer,” he concedes, “but I enjoy the opportunity to provide my clients with ideas on how to maximize function and aesthetics through color, finishes, and architectural details.” Paul White notes that Jay became “like a member of the family” during the construction process,
which included the teardown of an existing waterfront home and a new custom build. “My wife Vicki and I rented a house down the street, and I was on site for hours every day,” says White. “Jay was responsive to our needs, and did an excellent job of creating a home that blended our distinct styles. He had a great group of subcontractors, as well.” Adds White, “Vicki and I couldn’t be more pleased with the outcomenot only do we have a beautiful home, but we also made a friend for life. We can’t speak highly
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enough about Jay and Edgewater Contractors.” Fernando Gobic, owner of La Casa Tile, LLC, offers a glowing testimonial to Jay’s business. “He is one of the most conscientious, dedicated and ethical individuals I’ve ever met,” asserts Gobic. “It’s rare to see a contractor who invests the time that Jay does. He is with his clients from beginning to end, working closely with them as they make materials selections, purchase appliances, and consult with other service providers.”
Gobic, who has worked with Edgewater Contractors on numerous projects, notes that Jay “doesn’t over book his business. He is on site daily, communicating with his project supervisors to ensure that everything runs smoothly and efficiently.” Adds Gobic, “I’m completely confident in the scope and quality of work that Jay and Edgewater Contractors produces, and have never hesitated to refer their services to others.”
significant remodel isn’t always easy, Jay strives to facilitate an experience that is as comfortable and stress-free as possible. Ongoing communication ensures that budget issues aren’t left to chance; his cost-plus structure allows clients to readily plan projects that meet their financial expectations. And Jay’s ancillary network of industry specialists reflects a wealth of services including home audio and security, interior design and furnishings. Though the process of building “We have established wonderful a custom home or undergoing a relationships with local businesses,
Picking up the children, Dalton and Mallory, with wife Jessica at Laurel Park’s Discovery Days Preschool.
Family plays an important role in Jay’s life.
and work well with outside companies as well,” he says. “Ultimately, our goal is to ensure our clients’ satisfaction with their finished products.” Jay’s dedication to excellence is an ongoing pursuit; he is committed to continuing education and has earned a host of designations and certifications in order to stay abreast of changes and trends in the marketplace. He appreciates the opportunity to build with sustainability and environmental considerations in mind and encourages his clients to obtain FGBC or LEED certification. Engrained into the tapestry of the communities he serves, Jay is a proud family man and an avid outdoorsman who enjoys
shore- and deep-sea fishing. He and his wife Jessica are the proud parents to Dalton and Mallory. The family finds balance through travel and local recreational opportunities. His business has flourished thanks, in large part, to the consistent testimonials of a consistently satisfied clientele. But Jay notes that Edgewater Contractors will adhere to its boutique approach. He explains, “Growing beyond our capacity isn’t an option. What makes us successful is our ability to connect with clients, to provide a positive experience and a highquality product.”
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Contractors, Inc. Jay Anderson President 1912 High Point Drive Sarasota, FL 34236 Phone 941.809.4835 Fax 941.706.1050 ExpectMore@EdgewaterContractors.com
REAL | beauty
The History of The Hair Braid
By Sheila Venancia
A Twisted Tale, braiding is more than a hairstyle it’s a cultural tradition that cuts across racial, social, economic, and geographic lines. Africa - Ancient African hair braiding patterns reveal a variety of complex geometrical design’s, which often pointed to characteristics of the wearer. Egypt – In ancient Egypt, braiding was reserved for royalty and for ceremonial rituals, like weddings. America – Historically, most Native American men, women and children wore braids to symbolize whether a woman was married or unmarried, participate in religious rituals, and to prepare for war. Europe – Simpler braids were often chosen by common women for functional purposes, such as keeping their hair cleaner between baths and to keep hair out of the way while cooking, cleaning, and performing other daily chores. According to medieval and renaissance artwork, upper-class women were revealed by elaborate braids and styles. There are hundreds of different types of braids, including French braids, English braids, Dutch braids, Swiss braids, Multi-strand braids and Crown braids. All are “twists“ on the traditional style. Twisted hair braids , pleats, plaits or whatever you prefer to call them, are absolutely lovely in any season. UNTIL NEXT MONTH. Sheila Venancia INTERNATIONAL HAIR STYLIST (941) 822.2152
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REAL | architecture
By Leonardo Lunardi RA. Images by Giovanni Lunardi
Over the past few years Carl has worked steadily on designing the first book exclusively on his work. While the book only showcases a fraction of his award winning projects, it traces a common bond and direction throughout the rich diversity of his oeuvre. At the fringe of the International style, Abbott’s Architecture keeps Man as the focal point of an Architecture closely connected with Nature. His ability to respond to locality, to specific constraints of program, even to the vagaries of his clients without departing from this, singles Abbott out among his contemporaries as having mastered his Art. Forty-six years in a practice which is one piqued my interest and then my two close During the process what did of the most highly awarded firms in the Architecture friends in London, Norman you learn? Florida Caribbean region, and surely Foster and Richard Rogers, both agreed There is a tie between all our projects many buildings, not to mention an equal that there should be a book on my work that has developed over the years. Our number of un-built projects and master - Their written articles are in my book. work has become more mature, less plans, defines a prolific career by any How did you develop the storyworried about the individual details and standard, one that has seen the scope line? more concerned about the big picture and scale of the work vary considerably – The spaces. over time. The work of Sarasota-based The direction of our work shaped the Architect Carl Abbott FAIA melds his book’s story-line. From residential to What was your favorite part of interests in ancient design concepts, commercial, our work is informed by bringing the book to fruition? sculptural forms and the ever-changing the land, the angles of the sun and the Pulling it all together! The book was environment in which it is built - This is coming from so many directions, so dance of light and nature. the theme that carries throughout the many pieces of work spanning over 40 Carl Abbott’s work is spectacular and book. years - almost half a century. Working the new book does it justice, finding the Is this a synopsis of your on the book was like re-living each of ideas that generated the projects and career or an opportunity to pay the 20 plus projects featured in the using those same ideas to shape the homage to Sarasota School of book. Finishing each section gave me printed page. Looking back, at his rich Architecture? a sense of closure before starting on past, and forward, towards a promising the next one. future, Carl Abbott shares some insight I don’t consider the book a synopsis of into his new book. my career. I have many more projects, How long did it take and did What led you to produce a book? many of which have won awards, that you have any assistance? have not been included. This has been This book started with Rober McCarter, a great opportunity for us to see where The book took 9 months – Interesting who served both at Columbia University we have been and where we are going; that it would be 9 months. in New York and at the University of I don’t see this as the end at all. Earlier we spent a lot of time talking Florida as the Dean of the college of with several publishers. Most publishers Architecture. He has published many The book is not about the Sarasota design the book, then send it to the books on Architecture, from Frank Lloyd School of Architecture, it is about the Architect for review only 2 or 3 times. I Wright to Louis Kahn and more. About work of my firm. The Sarasota School of wanted to design it personally with the 10 years ago, after seeing many of our Architecture is very important, I am the help of the people working directly with projects he said to me, “No one else is last of the original group of Architects still me - This was very important. doing Architecture like you; and there in practice. A good book on the Sarasota Sean Harris is the key to the design of has to be a book on your work” This School of Architecture is available. this book. Sean first started working in this office when he finished his Graphic
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Carl Abbott holding his Carl Abbott holdingbook. his recently completed recently completed book.
Carl Abbott, Sean Harris, and Leonardo Lunardi reviewing the proofs at Carl Abbott Architects. Design degree at Ringling College of Art and Design. Since then he has always had a tie with this office and with our work. Sean is now an Instructor at Ringling and, as a Graphic Designer, works on selected project in fine art, motion design, print and digital media. Also in our office, you, Leonardo, provided help with several of the Project Images. Bitsy Lambert as well as my two sons provided help with the writing and editing. Also, I definitely want to mention Kim Elam, the head of Graphics at Ringling College of Art and Design. Kim has been an excellent friend and reference for the office since we first started talking about the book. The publisher ORO who has offices in Hong Kong, Bejing, San Francisco, Montreal and Berlin also made many great recommendations which have become part of the finished product.
Can you tell us a bit about the format of the book?
wide, full bleed. When turning the page, you are pulled in, moving through the project. The book was designed to be appreciated on many different levels, as an Art book, Photography book, Architecture book and Study book. As an Architectural enthusiast, you can be lead trough each project. As an Architect or Architectural student, you can follow each project, plans and sketches, and understand the process of design. We wanted some of the photographs to be unclear, dark, so that they would only be seen the second or third time the reader paged through.
When reading the book what will the reader walk away with? Modern Architecture can be very warm, very humane, very much involved with the land and still have echoes of the machine, the International Style and Bauhaus. Clearly my work and the Sarasota School of Architecture is a combination of the two design philosophies.
The 250 pages book is designed like an Art or Photography book. When Sean Can you tell me a bit more about Harris first started thinking about the the title of the new Book “IN/ book, he said,“This book should be done Formed by the Land”? in landscape orientation; your buildings I like the double entendere - In Formed are mostly horizontal so the book should or Informed, it has double meaning and it be horizontal as well”. Most Architectural keeps flipping in my mind. The word Land books are done in a portrait orientation, to me infers broader concepts of earth, so we had to start looking at Photography sky, water and the green environment and Art books. Our book is 9”x 12”, with – all of these elements are critical to our many images spanning two pages, 24”
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What’s next for Carl Abbott? We are already talking about another book, but that is not on the front burner at this time. Our current focus is on bringing in new large-scale projects for our office. Also I would like to be more involved in Archeology. I just returned from the Yucatan and am excited to see what these ancient civilizations did and how little we are aware of their contributions. The way buildings meet buildings, the way buildings turn a corner, these are the ways to tell if an Architect is really thinking, and the Maya were really thinking – The Architecture of the Maya is Wonderful.
Where can one find the book? The book will be available by the end of February at book retailers such as Barnes and Nobles, Borders, and Amazon. It is currently available for pre-order. It will also be available internationally through the publisher.
What does it feel like to go through the complete book now that it is finished? When we first got the pre-advanced copies from the Publisher, Sean and I just looked at them - We didn’t know if we should touch them or not. It was a mixed feeling, “We did it! Did we really do it ?!?” It is good to have it done – It feels good.
LAMBORGHINI S A R A S O TA
OF TAMPA BAY
REAL | style
A Love Affair With Shoes By Rebecca Smith Tis the season to be in LOVE! In love with SHOES that is. Sorry Gentleman. If you want to get to know your woman better, you will not go wrong by first understanding her love affair with shoes. You see … to most women, shoes mean more than merely keeping one’s foot covered. Shoes are the ultimate fashion accessory which is crucial to the fashion statement they make. Shoes can brighten up the whole outfit instantly and enhance a woman’s style of dressing. Just never mind that we women have lost count of the number of shoes at home which are on the verge of bursting out of the shoe cabinet. Perhaps you don’t know, but really, each time a woman sees a pair of pretty shoes, the feeling of owning them is simply euphoric. It’s really not had to understand why women need more than one pair of shoes. Our love affair with shoes began with Cinderella’s Glass Slipper. After all, it was that glass slipper that found her PRICE CHARMING. Let’s not forget “Sex in the City” and Carrie Bradshaw’s love affair with shoes. She quoted; “It’s really hard to walk in a single women’s shoes – that’s why you sometimes need a really special one now and then – to make the walk a little more fun.” What women wouldn’t want to be proposed to with that gorgeous blue Manolo Blahnik shoe. Then there’s Marilyn Monroe’s great quote “Give a girl the right shoes, and she can conquer the world.” Of course we have to mention Imelda Marcos, famous for her huge collection of shoes, jewelry and jet setting lifestyle. Manolo Blahnik really said it best – “You put high heels on and you change.” Yes, it’s true … shoes have a physiologic effect on woman. The type & color of shoes reflects their mood. For instance slipping on a pair of strappy red heels makes a woman feel sexy. Wearing a pair of black boots allows a woman to exude a sense of authority, an implicit sign of saying “Don’t mess with us.” There are also so many types of shoes. Let’s get started! Casual Sandals/Flip-flops - There are times when woman just need a pair of comfy casual sandals to take a stroll, have fun at the beaches or visit the supermarket.
Stilettos – The sister of strappy heels, stilettos are our best friends when woman need to feel confident, show authority and look powerful. Otherwise known as “killer-heels” the stiletto allows us to exude an air of aristocracy as we strut down the red carpet. The fact that shoes are not affected by weight gain is also a reason why women can’t stop buying shoes. Simply put, women are in love with shoes. So get REAL with springs hottest shoe trends. If you’re putting together some new looks and ensembles for the spring 2013 season make sure you’re incorporating a few of the season’s hottest styles and trends. The lineup of trends for spring and summer 2013 includes several bold colors, architectural designs, and footwear styles that are sure to make a statement this season. You’ll find plenty of super-high heels, wedge heels, and platform shoes that will add a modern touch to your wardrobe and help you create a fresh new look for the season. A HOT shoe trend for spring summer 2013 is the Thick Heel. Possibly with the effort to deliver women from wearing compressive and uncomfortable shoes, for the coming season the high end fashion designers propose replacing the ordinary shoes with the thick heel ones.
Ballet Pumps – Unlike heels, a good pair of ballet pumps won’t have us hobbling within a few minutes of slipping them on. These are comfortable REAL style challenges women to continue adding shoes to their over flowing shoe cabinet; as shoes enhance a woman’s style of dressing. Making shoes with lots of style! REAL style a part of a woman’s life will give them the confidence to go Wedges – Wedges are fun, sexy and surprisingly comfortable! out there looking your best. Pick up your favorite fashion magazine and Strappy Heels – Every girl needs a flirty pair of strappy heels. Perfect get REAL with 2013’s most fashionable shoe trends. for girls night out, or a romantic date. They make women look taller, have a curvier figure and feel more confident.
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REAL | perspectives
International Real Estate – Communicating Across Cultures By Patricia Tan As I write this article, I am preparing for a marketing trip that and Confucianists, but Christianity, Hinduism and Sikhism are will include meetings, presentations and showcasing Florida also well represented. properties at real estate shows in Singapore, Malaysia and When doing business in these countries, one must first identify England. Developing marketing materials for these very different which ethnic/religious group you are dealing with, because the markets is somewhat challenging, as you might imagine. way they conduct themselves in meetings, process information, When visiting a foreign country, one of the biggest issues to and negotiate will differ. overcome is usually language. In this respect, I am fortunate Malaysians will usually observe the strong masculine hierarchy because Malaysia and Singapore were both British colonies and of a secular Muslim state. While Singaporeans generally have English is widely spoken there. However, they do speak their differentiated roles of the sexes in society, in business there is own variety of English, and it is based on the British version western style equality and women occupy many senior roles in of the language rather than American. For instance, just as we commerce and government. might hear our Canadian neighbors ending a sentence with “eh” many a Singaporean or Malaysian sentence will end in “lah”, Negotiations generally have one pace in these countries – slow, and Singaporeans are said to speak Singlish, their own English by American standards. There is an emphasis on personal dialect! Thinking that my own British roots, will help me relate relationships and these take time to develop. Negotiations will to the local brand of English and overcome the issues raised by also be polite, but that does not mean the parties to an agreement George Bernard Shaw when he described England and The do not want to get their own way. Chinese businessmen and United States as “two nations separated by a common language” consumers often consult astrology to determine upon which I turn my thoughts to some of the cultural issues I may encounter day a contract should be signed, and this may influence the pace of negotiation too. While the standard of English spoken in my travels. is generally good, the visitor must be aware that some phrases Regular readers may remember me writing about the many, are direct translations from Chinese, and may appear aggressive. sometimes subtle, differences in American and British cultures. For instance, you may be presented with an offer during a So I thought you might appreciate some insight into two South negotiation, and the presenter will end by saying “want it or East Asian countries. While Singapore and Malaysia don’t often not”. To a westerner, this sounds like “take it or leave it”. To make the headlines here, a quick perusal of public records across the very polite Singaporean or Malaysian they are just asking Florida will reveal many property owners from these countries. “is this acceptable to you?” Singapore and Malaysia have both been centers of international Be prepared to eat! Food is a very important aspect of life in trade for many centuries, as they lay directly on the sea routes both these countries. Their multicultural make up is nowhere between India and China. This led to each country building a very more evident than in the diversity of their cuisine. A lunch “hour” diverse population across many cultures including Chinese, Indian, is generally not observed as good food takes longer than 60 European and the indigenous peoples who have populated the minutes to enjoy. It is not unusual for your hosts to ask what region for several thousand years. But while these two countries you would like to eat. Whatever dish you suggest, they will have have a lot in common, there are also differences a visitor needs a favorite restaurant or food stall that serves that dish, and that to be aware of, especially if they intend to do business there. becomes the location for lunch or dinner, whether it is around It’s always good to have an understanding of a country’s religious the corner or several miles away. make up and how this may influence behavior and business. So as I prepare for my marketing trip, I am allowing myself plenty Malaysia is officially an Islamic state. Around half of the population of time to sample my favorite local foods: Hainanese chicken rice is Muslim (Malay), but the remainder of people span many (Chinese steamed chicken and fragrant rice), Malay nasi campur other religious groups including Hindus, Buddhists, Taoists (Muslim spicy dishes and steamed rice), roti prati (Indian fried and Christians. In contrast, Muslims make up only 15% of the pancake with curry sauce) to name but a few. Perhaps I can fit Singaporean population and the island state does not have an in some real estate transactions between the many meals - that official religion. The majority of the Singaporean population is would certainly be a bonus! of Chinese origin (76%) so you may see more Buddhists, Taoist
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REAL | cares
Donte’s Den: A Living Legacy for Treasured Canines By Lalaena Gonzalez-Figueroa | Photo by Tina Golder | Illustrations by Animal Arts Until one has loved an animal, a part of one’s soul remains term care for their dogs became an issue that, the Panuces unawakened. realized, required a thoughtful solution. ~Anatole France Named after one of their own beloved Standard Schnauzers, What will happen to my dog when I’m no longer able to care Donte’s Den was born of a need that, Marsha and Don were for him? It’s a disconcerting thought to pet parents whose convinced, was largely unmet across the country. “Caring loyal companions have become ingrained into the fabric of pet parents need the peace of mind that our most precious their lives. When a cherished canine becomes a part of the companions, who have contributed so much to our lives, family, daily care and nurturing becomes a way of life. But will continue to be well taken care of when we’re no longer when one life ends or transitions, what becomes of the other? able to,” says Marsha. Pet owners who pass away, become incapacitated or unable to care for their dogs, even deployed It was an issue that, realized Marsha and Don Panuce, didn’t military personnel may find themselves with limited options present a simple solution. The couple wondered who would for the ongoing care and well-being of their canine family care for their dogs once they were no longer able to do so. “We members. Donte’s Den offers a warm, nurturing and playful have wonderful friends who would, without a doubt, offer to environment where dogs will live according to specific standards take our dogs,” asserts Marsha. “But once we started making established by their owner-parents. a list of the specifics of their daily routines, we realized that we were providing certain amenities that others might not.” April 12, 2012 was a pivotal day for Donte’s Den: the foundation She laughs, explaining, “Our dogs swim in the pool, sleep acquired a verdant multi-acre property that will house a on the bed, have access to furniture; some might say they’re master-planned campus complete with well-appointed living spoiled, but we believed we were enhancing their lives.” Long- quarters, clinical laboratories and medical facilities, indoor play areas, outdoor agility courses, serene gardens and water features. Visitors and volunteers will travel on golf carts; Marsha explains that this will preserve the atmosphere she and her husband envisioned. “This is a soothing and serene home,” she says. “All we want our dog residents to hear is the sounds of their own barking and play.” Donte’s Den is scheduled to open in the first quarter of 2014; Marsha’s thoughtful approach to growth reflects her vision of longevity and the very legacy that the foundation honors. “I’m old fashioned,” she smiles. 46 | REAL Magazine | www.the-real-magazine.com
“I won’t turn the soil until the funds are in place.” While individual pet trusts will provide for each canine resident, private donations, including the Panuces’ funds, are largely driving the foundation and will ensure that Donte’s Den offers a loving home for dogs for years to come. Marsha believes that interest in Donte’s Den will extend well beyond Sarasota and Manatee Counties, and anticipates a nationwide response. Her interactive website has been designed to educate and inform pet parents on the foundation’s developing news and building progress. Relinquishing the care of a beloved pet is never an easy process, but thanks to Donte’s Den, dog owners will have the peace of mind in knowing that their cherished canines are living well. “We are committed to providing good, happy lives for our residents,” asserts Marsha. “We wouldn’t want anything less for our own dogs.” Donte’s Den Foundation. Inc.
Marsha Panuce | (941) 329.6848 www.DontesDen.org Campus: 6801 283rd Street East Myakka City, FL 34251 Mail: 4505 18th Street East Bradenton, FL 34203
REAL | perspectives
REAL Early Stage Companies By Sara Hand In working with early stage companies there are several key challenges that, unless addressed, can make customer and investor acquisition more difficult. ONE: A unique value proposition You have certain characteristics, a uniqueness which makes you different from other people…what makes you special, what makes you unlike any other human being. Just as you are unique as an individual, so you are unique as a business. Yes, there may be other businesses that provide a product or service that is similar to what you provide, however, they are not you AND that IS important. Because it is in your difference, your uniqueness, that something called a unique selling proposition comes forth. People buy a product or service …YOUR product or service, because of what makes you different not because of how you are the same as anyone else. If you don’t know what makes you specifically different and unique, commit some time to defining that position. It will pay off as you become more profitable and more effective in how you spend your time and money! TWO: Clearly defined market Despite the fact that just about anyone could be your prospect, the reality is that not everyone is. No matter how good you are and how hard you try, not everyone is going to like you. Your job is not to make everyone like you, but to identify that specific group of prospects that you best serve. Who are they? Where are they? How do you best reach them? If you don’t know who your ideal prospect is – start with the prospect that is obviously served by your company and will pay you in a timely fashion. Whether you will ever look for funding or you will push through the startup phase with sheer willpower, you will never really pass Go without a clearly defined market. THREE: “Lone ranger” syndrome Typically, a successful venture requires the skill sets and expertise of more than one individual. Often
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entrepreneurs have difficulty releasing some of the responsibility of growing a business to anyone else. Whether it is control issues in that no one else can do it as well as themselves, or the lack of desire to share any stake in their company with anyone else – the sheer amount of work can bury that “single by choice” entrepreneur. Sometimes they are waiting until they can afford to hire the “best” in management and don’t realize that an effective alternative is the addition of an advisory board, and that could make a substantial difference in their performance. Entrepreneurs sometimes go it alone because they don’t know what they don’t know. If ever there were a time to be an entrepreneur here in SWFL, this is it. The resources available to help entrepreneurs find the answers and the people to take their businesses to the next level abound. For example a friend of mine Mike O’Donnell has just recently moved here from Seattle and relocated his technology company to the area. As a serial entrepreneur, he is bringing an organization called the Founder Institute here to help other potential high growth companies get off to a great start with better equipped founders. Introductory sessions have just started, with the 16 week intensive series starting in March. See http://www.fi.co/about. In September 2012, Tampa Bay WaVE and the University of South Florida received a $1 million grant from the U.S. Commerce Department to support early stage technology ventures. Now the FirstWaVE Accelerator is accepting their first round of applications for the launch of the business accelerator program http://www. tampabaywave.org. At the Gulf Coast Venture Forum, an angel investor network, we look at a number of early stage companies each month to select the four to six that will present for our investors. If you believe that your venture has the potential to be a high growth enterprise requiring funding, check the list above for your homework. Visit http://www.gcvf.com for more information and to apply.
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Call Joan McCaw at 941-556-5442 or visit lwrfund.org for reservations and sponsorships. Chance drawing for one-of-a-kind earrings or men’s watch courtesy of Vanessa Fine Jewelry. co-chairs: Angela massaro-Fain and Julie Smith THANK you To All ouR WoNdERFul SPoNSoRS:
Bright House Networks | Grapevine Communications | MGA Insurance Group | Lee Wetherington Homes Schroeder–Manatee Ranch, Inc. | Vanessa Fine Jewelry | Clear Channel | Palm Printing | Salt and Light Productions Scene Magazine | Turner Tree and Landscape | Center For Sight | Fawley Bryant | Stantec, Inc. Florida Power and Light | Bradenton Herald | Gold Coast Eagle Distributing | Real Magazine
Help Us Raise 100K in 36 Hours!
March 5 - 6 www.catdepot.org Celebrating 10 years saving lives
Dedicated to saving lives, Cat Depot, a nonprofit, 501(c)3 no-kill, free-roaming facility, is recognized for its progressive design and commitment to helping homeless, abandoned and injured animals. 2542 17th St., Sarasota, FL 34234 • 941.366.2404 • www.catdepot.org Ad sponsored by the Wilma Fund
Sarasota’s GentEssential BarberSpa SM
Driven by the desire to provide our clients with the support they need and expect
Investigations | Executive Protection | Litigation Support | Security Services
JustGents...Just for Him R
126 North Orange Avenue – Downtown Sarasota
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330 South Pineapple Avenue | Suite 113 | Sarasota, Florida 34236 www.trvst.com | 855.51.TRUST (87878) | 941.375.2891 ext. 117 Inquiry@TRVST.com License Numbers: A2900174 | CC2900063 | B2900309
OPEN THE DOOR...TO YOUR V ISION…
True to your vision…W estwater pays attention to every detail as we work with you to make your home uniquely yours.
True to your vision. When quality, cutting edge products, and value meet…the result is spectacular, impressive, and sustainable homes. www.WestwaterConstruction.com Sales 941.962.7515 Main Office 941.366.9936 CG C062281
PRST STD U.S. POSTAGE PAID MANASOTA, FL PERMIT #1450
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REAL Magazine Luxury lifestyle and estate homes. Featuring Jay Anderson of Edgewater Contractors