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CENTENARY

1909 - 2009, McInerney Homes celebrating 100 years in Ireland

As easy as A, B, C Buying a home with the help of the experts

Sale of the Centenary Save tens of €1,000’s on a new home

Save Energy Save Money Tips to save on your energy bills

www.mcinerneyhomes.ie

100 years in the making An Irish business success story


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Welcome Welcome to Centenary, published as part of our celebration of 100 years building homes in Ireland. Living standards, and housing in particular, have come a long way since Thomas McInerney, founder of our business, built his first house for a neighbouring farmer. Modern conveniences that we take for granted today, including such basics as hot and cold running water, proper sanitation, central heating and even the electric light, were luxuries never dreamed of at that time. Since then, of course, our lives have changed dramatically for the better in countless ways. Over the past century, McInerney has built almost 90,000 houses across the entire spectrum of private and public housing in Ireland. We have been designing and providing quality homes for local authorities through to private apartments and three, four and five bedroom homes over our 100 years. I am pleased to say that the “McInerney built” quality we focus on still speaks volumes to home buyers, whether they are buying a new or second hand McInerney home. As a homebuilder, we have always sought to bring new ideas and innovative approaches to our work. Our primary focus has always been on building quality homes in excellent locations with the first time buyer firmly in mind. Buyers have come to rely on us to live up to our commitment to deliver “quality without compromise.” That is something we prize dearly and have never taken lightly, nor will we ever. To win trust over a century takes hard work, and we aim to retain and build upon that trust. So, while we remain ever alert to innovation and to finding new and better ways to build modern, warm and efficient homes, we also remain true to our roots. Some things do not change at McInerney – and that includes our unswerving commitment to quality and value in every aspect of our business and integrity in our relationship with our customers. After all, it is no less than what our customers should rightly expect from us.

John Crowley Managing Director McInerney Homes Limited.

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Contents Features Special Feature

Buying as Easy as A,B,C

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Buying with the experts Online information

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McInerney’s national website The Right Time to buy?

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There’s real value to be found in the right locations Sale of the Centenary

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Celebrating a 100 year Irish Business Success Story with 100 very specially priced “centenary” homes What makes a really great home?

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Darren Feldon brings an architect’s

100 Years, 100 Homes, 100 Days Pages 6 - 9

eye to an age old question McInerney “Generations”

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Building communities for generations Save energy ... save money

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Increasing your energy awareness will save you money

From Clare to Here... 100 years success story

From Clare to here...

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McInerney celebrates 100 years of “quality without compromise, how a Co. Clare farmer founded the country’s leading house building firm – with a little help from the family”

Pages 14 & 15

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Buying is now as easy as “A,B,C” For first time buyers finding your way through the legal jargon, mortgage maze, contracts, booking deposits and other elements to buying a new home can be quiet daunting. After all, it is probably the first time you have experienced making a decision that will effect your way of life for years to come. It is good to have someone on your side who knows the pitfalls and then direct you to the fastest route to owning your own home. We at McInerney Homes have been working with first time buyers for generations. Since we started in 1909 we have had many generations from the same families buying their homes from McInerney. We pride ourselves on our selection, location, requirements for the future and our legendary build quality. Over the years, we have developed a team of marketing, financial and building professionals who are dedicated to making the home buying experience not only painless but as easy as A, B, C. Talk to any of our regional offices and they will be happy to walk you through the entire process from finding the best home to signing the contracts. Cork

Tel: 021-4323590

Galway

Tel: 091-770586

E-mail: reception@cork.mcinerney.ie E-mail: reception@galway.mcinerney.ie

Limerick

Tel: 061-225550

E-mail: reception@limerick.mcinerney.ie

Waterford

Tel: 051-873126

E-mail: reception@waterford.mcinerney.ie

Find out more “online” With more and more people using the internet for research, it has become an invaluable tool for the house hunter. You can easily compare location and value for money at the click of a mouse. Compare property to property and narrow down the selection process and visit the showhomes that tick all their boxes. With the variety, selection and nationwide reach of McInerney Homes, the best place to view all their properties is on their website www.mcinerneyhomes.ie The site carries a comprehensive selection of all properties available. Listed are some 30 developments, which can all be searched by county, location, price, size or any other number of combinations.

Visit - www.mcinerneyhomes.ie

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Each county has its own portal page, and you can drill down to examine individual developments in your chosen area. So if you are a first time buyer or family trading up or relocating to a new area your new home could be just a click away.


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Time to buy? “In our locations throughout the country, there is strong evidence that intending homebuyers who have been ‘sitting on the fence’ have decided that the time is right for them to move...” John Crowley Managing Director McInerney Homes

There are signs that the waiting may be over for many people interested in buying new homes. According to John Crowley, Managing Director of McInerney Homes, there is now a small but steady increase in the numbers of people taking advantage of the value to be found in the Irish marketplace. Recently, McInerney made sharp cuts in its prices on built stock in Cork. The result, according to Liam O’Brien, the McInerney director responsible for its South Region, was that people recognised the underlying value of purchasing one of our homes. The truth is that in a nervous economy, such as the one we are now in, when people see prices are falling they hold back in the hope that they will fall still further. That may be understandable, but the real challenge for buyers is to recognise when this process has come to an end. McInerney’s new “Sale of the Centenary” initiative is designed to mark the company’s 100th birthday with special prices. According to Mr Crowley, Managing Director of McInerney Homes, this is a once off opportunity to purchase a stunning new home at an exceptionally low price. This is part of our 100 years celebration activities and prices like these may not be seen again.

“We are delighted to do something positive for our customers as part of our centenary celebration. We have a long standing reputation for providing high quality and innovative homes which has been built on years of experience and using the best in skilled craftsmanship. We are now in a window of opportunity where people in a position to finance buying a new home have a limited opportunity to obtain special value. Future property will almost entirely be built to contract only and will, of course, reflect the costs associated with meeting the higher energy ratings now expected by homebuyers.” Another factor which is clearly influencing intending homebuyers is the significant decline which has already occurred in mortgage interest rates.

“Even allowing for expected increases in taxes to cope with the current economic situation, for homebuyers this has effectively been offset by the sharp decline in interest rates which has already occurred.,” Mr Crowley notes. There has been much talk in recent months about the the level of unsold housing stock in Ireland as a whole, but John Crowley points out that the country does not comprise a single market. “Despite all the talk and speculation about this carryover, the simple fact is that suitable properties for owner occupiers in prime residential locations are still a relatively scarce commodity. If you look at such locations throughout the country you simply do not find high levels of stock. The old adage that there are three important things in buying property – location, location and location – is as true today as it ever was.

“Sticking to what we know, building the right homes in the right locations, has stood to McInerney over the past 100 years and thankfully it is standing to us now.”

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100 Years 100 Homes 100 Days

Galway

Clare

Limerick

Save tens of €1,000’s off your new dream home McInerney Homes have selected 100 properties throughout Ireland and have discounted these by way of celebration and marking our 100th year in building. These discounted properties will be only available for 100 days. We at McInerney’s would like to thank you for your support and trust over the last 100 years.

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Celebration prices that only happen once in a lifetime...

Sligo

Login for full details www.mcinerneyhomes.ie

SAVE

SAVE

Westmeath

SAVE SAVE SAVE SAVE

Wicklow

SAVE

Tipperary SAVE

Waterford

SAVE

Cork

Cork Tel: 021-4323590 Galway Tel: 091-770586

Limerick Tel: 061-225550 Waterford Tel: 051-873126 www.mcinerneyhomes.ie :: Centenary ::

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West Development

100 YEARS 100 HOMES 100 DAYS House No.

Bed(s)

House Type

Area

Was

Now

Save

CO. SLIGO Rusheen Ard

CO. WESTMEATH Drumaconn, Athlone

GALWAY Coill Tire

South Development

100 YEARS 100 HOMES 100 DAYS House No

Bed(s)

House Type

Area

Was

Now

Save

CO. CORK Broomfield, Midleton

CO. CORK The Orchards, Kinsale

CORK Monfield, Rochestown CO. CORK Meadowlands, Macroom

CO. CORK Cluain Ard, Cobh

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SH - Showhouse

TH - Townhouse

SA - Show Apartment


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Mid-West Development

100 YEARS 100 HOMES 100 DAYS House No.

Bed(s)

House Type

Area

Was

House No

Bed(s)

House Type

Area

Was

Now

Save

LIMERICK Bloomfield, Annacotty LIMERICK Alandale Square, Limerick City LIMERICK Ardbracken, Kilteragh CO. CLARE Derrymore, Ennis CO. LIMERICK Ferndale, Newcastle West CO. TIPPERARY Hayfield Manor, Thurles LIMERICK Sli na Manach, Mungret

South-East Development

100 YEARS 100 HOMES 100 DAYS Now

Save

CO. WICKLOW Druids Glen, Newtownmountkennedy

CO. WICKLOW View Mount, Rathdrum

CO. WATERFORD The Paddocks, Granstown Farm, Williamstown Road

CO. WATERFORD Cruachan, Dungarvan CO. WATERFORD Waters Edge, Dungarvan CO. TIPPERARY Gracefield, Clonmel Semi-D. - Semi-Detached

D. - Detached

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What makes a rea Architect Darren Feldon, of Thompsons Architects and Designers Limerick, looks at some of the factors which distinguish top class developments. So what does it take to make a really great home? Probably the most important question any developer can ask, this is one that McInerney has answered, with great success, over the past 100 years. After all, it is only when you really understand what’s important to your customers than you can meet – and hopefully exceed – their expectations.

Always pick an excellent location One of the things that will always remain in short supply is land in premium locations. When you ask people why they prefer one area over another they will give a variety of reasons. People want to live within easy reach of a good range of amenities and facilities, such as retail and leisure opportunities, good schools and childcare facilities. But people also value the quality of the landscape and open spaces and transport links which meet their needs. All of these items and many more constitute a “good” neighbourhood – the fundamental

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building block of a sustainable community. When a developer has identified an excellent location it is vitally important that whatever is built should add to its attractions. Every new development should make a positive contribution to the character and identity of the neighbourhood. It should provide attractive routes for pedestrians and cyclists while the homes should reflect the aspirations of the people who live in them. Public open spaces should be well designed and easily maintained with open access, generating a variety of activities which contribute to the life of the locality. The most successful neighbourhoods are well connected to employment centres or places where people choose to spend their leisure time. They are places where people can live at any stage of their lives.

Successful neighbourhoods also tend to have a wide variety of activities within them and have a strong connection to the area in which they sit – be it historical, cultural or visual. Larger developments may contain many individual neighbourhoods within them, while in smaller ones the issue is how they can contribute towards keeping – or even making – an existing neighbourhood successful. Once home buyers have chosen a particular neighbourhood, their attention quickly turns to the particular streets they prefer. Although often not well defined, it is this consideration of “a location within a location” which can often make a huge difference in people’s quality of life. This is the scale that people tend to have in mind when thinking about their home. And it is at this scale, more than any other, that the difference between good urban design and merely competent design becomes apparent.


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eally great home? Carefully consider your site design

Design individual homes for today – and tomorrow

Bring flair and experience to the drawing board

Efficiency, distinctiveness and quality of layout are the hallmarks of a well designed development. Open green areas must provide amenity and biodiversity, while sustainability is crucial. Making good use of available sunlight and available features helps to give each development a spacious and distinctive feel. That “feel” may be intangible – but how it is achieved is not. Good developments add to the identity of the locality with layout design that identifies streets as places, not as roads for cars.

A home is the largest investment that many people will make and they need to be sure that their investment will continue to meet their needs now and in the future.

So, in summary, what really does make a great home? The answer lies in the selection of the location – make sure you build where people really do want to live. It lies in care in the design of the development and it lies in detailed attention to the design of the individual homes.

What is most important for the developer and the architect is to recognise that every development is about creating a new community, not just a collection of new homes, no matter how attractive the individual homes may be. A well designed layout will create places that foster a strong sense of belonging and ownership in those that live there.

A good design approach tries to bring a constant freshness to proven house types. They should be easy for owners to adapt to suit their individual needs without affecting the overall character of the development. Homes should be sufficient in size to enable people to live comfortably through different stages of their lives and be pleasurable places in which to live. Good design is all about enhancing quality of life. Each home should have private spaces and parking should be within easy reach of homes. Use of harmonious materials will ensure that the end effect is greater than the sum of the individual parts. As well as meeting current needs, people’s homes have to be capable of being adapted to their individual changing needs.

Great development, therefore, is a combination of proven design formulas, intelligently applied, and flair. It is, in short, a commitment to quality without compromise – something that can be learned and refined over time. After all, there really is no substitute for experience.

Darren Feldon is a Senior Architect with Thompsons Architects + Designers who have worked in conjunction with McInerney Homes on various projects nationwide for the past fifteen years.

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In the family... for generations! Phonsie Mulcahy began working for McInerney in Limerick in 1956 and retired in 2001. He purchased his family home in 1969 for £3,300 and he is still living there today “I suppose building the houses you knew what was going into them. Good materials make for a good house. Violet and myself liked the location, and the company always seem to build a class of a house that would be more advanced and have more extras included for your hard earned money”. Phonsie continues: “We have two sons, and they could walk to school and play in and around the house. The 4th bedroom, back then was a great feature. As the family grew, we extended the house with a conservatory to the back. We considered moving before we built the conservatory but the location was hard to beat-great neighbours and the community was safe and friendly for the kids growing up.”

w the houses you kne “I suppose building erials mat od Go m. the into what was going se” make for a good hou

Phonsie has lived in Caherdavin for the last 40 years. He retired in 2001 after many years of service. This is a snapshot of similar McInerney stories from all around the country. We, as a company, are proud of our history and we always remember that we not only build houses but we build homes for future generations.

While preparing for our very special Centenary Celebrations, we had cause to reflect and look into our past developments. McInerney have been building homes for 100 years and, in that time, we have seen everything from widespread use of the telephone, been through 2 world wars, 2 recessions, the launch of colour TV and multi channel Radio, satellite TV, mobile phones and the internet. McInerney has kept pace with this change and their customer

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Phonsie Mul cahy outside his home

requirements and have consistently future proofed their homes throughout the generations. We are very proud of the fact that many of the people working with McInerney Homes bought, lived and raised happy families in our houses. Indeed many have been with us for most of their working lives and have bought their homes from us and many are still are living in these homes today.

growing up” “Safe and friendly for the kids

This is something which is echoed all around the country with some of the best addresses in the country being built by McInerney Homes. For example Fitzhaven off the South Circular Road in Limerick, Druids Glen in Wicklow, Bun na Coille, Moycullen in Galway, Fionn Laoi, Ballincollig, in Cork.


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hot water Water for showering and washing needs to be hot – not scalding. A temperature of 60°C/140°F on the cylinder thermostat is fine.

save energy, save money! Today’s new homes are far more energy efficient than houses used to be in days gone by. They are now designed with energy saving in mind and there have been vast improvements in the quality and efficiency of insulation materials used. High quality, low maintenance double glazing keeps heat in and drafts out. Well insulated walls reflect heat back into the home and properly specified modern heating systems keep families comfortable at minimum cost. When you buy a new home today it comes with a Building Energy Rating Certificate – BER for short. This is much like the energy rating you find on electrical appliances and it gives you a good idea of just how energy efficient your home is. The ratings range from G, at the very bottom, up to A1 for the very highest. All new homes have to achieve a minimum of C1 rating, but most well built modern homes will have a B rating. The rating is based on a range of items, from the basic type of dwelling through to construction, insulation, ventilation, heating and lighting. It gives an estimate of the likely annual running cost for a

normal family. In that respect it is not unlike the kilometres per litre efficiency figures you see given for cars. According to Sustainable Energy Ireland, the gap between an energy efficient home and an inefficient one can be enormous. It estimates that the cost of energy used in a B1 rated, 110 square metre semi-detached home would be about €725 (based average domestic oil and gas prices in October 2008). This rises to €1,175 in a C1 rated home and soars to €2,280 in an E1 rated, which would be typical of many second hand homes built before 1980. If you are unfortunate enough to fall for an old building with little or no insulation the cost could easily rise to over €4,000 a year. When you take into account the fact that these costs have to be met from after tax income, it shows just how important an energy efficient home is these days and why a well built new home is so attractive to so many practical people.

light bulbs Any light used for an average of four or more hours a day should be replaced with an energy-saving equivalent. It will use about a quarter of the electricity and last up to 12 times longer. Turn off lights when you leave a room. kettles Only heat the amount of water you need at the time – but do make sure you cover the kettle element. curtains Use curtains at night to stop heat being lost, taking care not to drape them over radiators.

top tips & tricks heating Turning the thermostat down by just 1°C can cut as much as 10% off your heating bills. You can also save by only heating your home for the times you need it. Close doors between rooms. tumble driers Only use a tumble drier when you have absolutely no alternative – they are energy guzzlers. appliances When buying new domestic appliances, such as fridges, freezers, washing machines and cookers always look for the most energy efficient ones. insulation Consider investing in loft and, if possible, wall insulation. Fitting draught excluders to ill-fitting doors and windows is a low cost way of keeping warm air in and cold air out of your home. www.mcinerneyhomes.ie :: Centenary ::

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From Clare to Here... A 100 year success story...

The McInerney Family, Thomas with his hurley, 1900’s

McInerney celebrates 100 years of “ quality without compromise” Over the past 100 years, McInerney has built a reputation for excellence in building homes and has earned the trust of homeowners throughout Ireland and England. That trust is based on a commitment to quality and integrity and an enthusiasm for developing modern construction techniques combined with traditional craftsmanship. This is where it all began.

In 1909, a Co. Clare farmer, keen to provide a future for his family of five boys and three girls, turned his attention to house building. It was a momentous decision – one which has since been of widespread benefit not just to his family but to generations of Irish homeowners and to the building industry as a whole. The first house built by Thomas P. McInerney was for a neighbour at O’Callaghan’s Mills in Tulla. From the outset, he set the highest standards. With a sharp eye for good people, he always looked for bright, enthusiastic workers who demonstrated a passion for excellence. Of course, if they also shared his passion for hurling, that was a bonus. He was joined in the business by sons Frank and Vincent and later by Ambrose and Dan. The latter two went on, as joint managing directors, to bring the company to the stock market in 1971 where it is today a publicly listed and owned company. In the early years, the family mainly took on local contracts, growing gradually in size and strength. Soon the business progressed to larger projects and, by the 1940s, it had opened an office in Gort and diversified into housing, schools and other large developments throughout the Clare and Galway area. The company’s house building projects, mainly for local authorities, stretched from Killaloe to Athlone and Edenderry.

included the Hogan Stand in Croke Park in the late 1950s and a prestigious new science building at UCD in the early 1960s. By the early 1950s, McInerney had entered the Dublin market and was involved in constructing some major local authority housing and commercial developments. One of the first notable contracts was to build 190 houses in Ballyfermot for Dublin Corporation and a 340 housing scheme in Milltown. McInerney established its own joinery in Dublin at Bluebell, and the company expanded into the Cork market. Entry into the UK market in the mid 1950s was spearheaded by Dan McInerney Snr., the youngest son who had qualified as a civil engineer. It began with securing work from the Greater London Council in Tottenham before growing its presence over the years. One notable project in the early 1970s was a unique 520 homes estate in North London. It was subsequently recognised as a fine example of high quality social housing and became the first post World War II development in the UK to be listed as being of special architectural interest.

In 1949, Thomas McInerney & Sons won the contract to build the first jet runway at Shannon Airport. It was to be the first of many high profile projects. These Thomas McInerney, Founder, 1909

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Dan McInerney Snr. & Ambrose, Joint Managing Directors, 1971


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By the late 1960s, the company was building homes in every major population centre in Ireland and was a major provider of local authority and private housing in Southern England. In 1971, the flotation of McInerney Properties Ltd on the Stock Exchange was the largest ever public flotation in Ireland up until then. When the oil crisis and mounting inflation led to recession in existing markets, McInerney saw the opportunities to expand into the buoyant Middle East market. The first contract was for 25 houses in Bahrain for Gulf Air in 1975. This was quickly followed by several bank refurbishments and a contract to build 100 houses for Shell Oil in Doha. By 1980 it was operating in five gulf countries and was involved in the development of everything from office blocks and local government housing to banks and even a palace. It was in the Middle East that McInerney refined its approach to prefabricated building, which had begun as McPlan around 1968. This approach proved a resounding success, and pre-fabrication plants were established at AlKhobar, Jeddah and Riyadh in Saudi Arabia. In the early 1980s McInerney spotted the potential of Spain and Portugal, then emerging destinations of choice for vast numbers of increasingly prosperous European holidaymakers. Starting in 1984, the exclusive, high quality Four Seasons country club developments pioneered by McInerney became testaments to the company’s commitment to quality – from site location and design through to construction, marketing and customer service.

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Back in Ireland, the company remained alert to new opportunities. In addition to its own national portfolio of residential development, it expanded its commercial developments and was a strategic partner with British Land in the development of the original IFSC. In the 1990s and into the present decade, McInerney has developed an increasingly strong presence in the UK housing market. It acquired a number of house building companies to give it a strategic position, mainlyin the North of England but more recently in the Midlands. Meanwhile, McInerney continued to be the largest home builder in Ireland, providing homes in the main for first time buyers. In tandem, it became increasingly active in the contracting business, with a an emphasis on providing public sector homes and a niche in the leisure sector. Leisure sector projects included the acquisition and development of the 159 acre Faithlegg Tudor Estate outside Waterford City and the development of Roganstown Golf & Country Club in North County Dublin in partnership with the McLoughlin family. Sensitive residential projects were also undertaken at the Mount Juliet Estate in Co. Kilkenny, Druid’s Glen in Wicklow and at Adare Manor in Limerick. Today, McInerney remains one of Ireland’s leading national home builders with a strong reputation for style and quality of craftsmanship. It has supplied almost 90,000 homes throughout Ireland and, through each stage of its long heritage, has brought innovation to its house design to cater for the discerning home purchaser looking for a modern, stylish home at an affordable price.

A genuine commitment to quality and training McInerney is recognised in the building industry as leading the way in terms of its commitment to quality and training. There is scarcely a building firm of any size in Ireland which does not have one or more McInerneytrained employees, usually at senior level.

“Saying you’re McInerney trained is widely regarded as the best thing you could have on your CV,” says one former employee now working with a large competitor. That commitment to excellence began with the founder, Thomas P McInerney, and has become part of the “DNA” of the company. Thomas devised a motto for his company “A little bit better each day” and it has stood to the company for the past century.

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Design: Reality, Galway. T: 091 555 055

To celebrate 100 years in business we're offering tens of €1,000’s off selected quality homes nationwide. But don't delay – this offer is for 100 days only. This really is the opportunity of a lifetime as you won't see these celebration prices again.

100 Years 100 Homes 100 Days

www.mcinerneyhomes.ie

McInerney Homes-Sale of the Centenary  

McInerney Homes - Magazine for the recent Sale of the Centenary

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