“MEANS EVERY DETAIL IS ADDRESSED”
“GIVE YOURSELF PEACE OF MIND WITH CONCIERGE LEVEL MARKETING CRAFTED BY KIRA ELSTE”
CONCIERGE MARKETING FOR LUXURY REAL ESTATE BROKERS Consistency. Synergy. Messaging.
I cater to luxury real estate brokers who choose to put their faith in me as a marketing professional so they can efﬁciently allocate their valuable time focusing on their clients: negotiating contracts and generating new business.
Specialization. “The process of concentrating on and becoming expert in a particular subject or skill.”
While many luxury real estate brokers have exceptional design taste, business acumen, and even marketing skills, working with a specialist who understands the luxury market and the broker’s priorities maximizes efﬁciency. You can be negotiating the biggest deal of your year, while your marketer works in the background, planning for what’s next.
BE PROACTIVE Not Reactive.
Strategy. Great marketers drive visibility. They take strategic action gain you instant recognition. It’s not just about creating beautiful media. It’s about applying a full fledged media marketing plan which combines all facets of the discipline. It’s about placing the agent and their properties in the right digital spaces, and framing them in a consistent and memorable way. The best marketers keep you coming back for more, as they foster habit forming behavior. Content marketing at its ﬁnest offers information and images that are not just appreciated, they are sought after.
THE SCIENCE OF SOCIAL
BLASTS. HASHTAGS. TRENDING. BOOSTED. METRICS. Understanding and leveraging these terms and strategies is imperative in today’s business world. I’ve got you covered. It’s inefﬁcient for you, as a broker, to spend your time wrapped up in social media metrics, for example, painstakingly analyzing what times of day they best maximize their investment on these detailed platforms. A professional luxury marketer with a media background can apply the “science of social”, in order to help you as a broker, to truly thrive. I keep up with the latest trends so that you don’t have to.
“ON BRAND” WRITING.
These are reflections of your service and attention to detail. It’s important to work with a designer who gets to know your style and can replicate your own brand in their design. One who ﬁnds a way to merge your own uniqueness with your luxury brand for an unbeatable combination. Most luxury brands are stunning, and you are unique, but merging these two in order to brand yourself perfectly takes skill
Concierge Level. In the same way that my clients offer luxury service to their buyers and sellers, I offer concierge level service to my clients. I only take on a small amount of Luxe level clients each year because I need to be available for them at all times. Their priorities are mine. Their success is paramount.
ABOUT KIRA ELSTE: Kira Elste has years of director and executive level marketing experience, and is strong in all facets of the discipline from design, to branding, writing, analytics, advertising, social, and more. She has worked for large companies as well as start ups in both LA and Seattle. She has founded a video production company, has developed websites, developed brands from their inception, guided messaging on major initiatives, and launched apps for iOS, AppleTV and Android. She has served as a marketing director at a top SIR afﬁliate, and consulted with many others. She is well versed in luxury marketing, and works with brokers from the world’s most prominent luxury real estate companies such as Engel & Völkers, Premiere Properties, Coldwell Banker Bain, and Sotheby’s International Realty, to name a few. Kira has a Master’s Degree from Pepperdine University in Malibu, CA and Bachelor’s from the University of Washington in Seattle, WA.
Option 1: “The COFFEE CART” $395/Month Creation of Business Facebook Consultation on LinkedIn Proﬁle LinkedIn Posting 2 Articles/Week 4 Weekly Custom posts on Facebook (Outside Articles or Properties) 4 Weekly posts on Twitter plus conversations 3 Custom Social Designs per month (sized for Twitter & Facebook) Continual Building of influence on social proﬁles Analytics on social proﬁles Option 2: “Smoothie with a Protein Boost” $995 per Month
RATE CARD Kira Elste 206.849.5774
Ad design for all your listings Sized for social media (Instagram, Facebook, & personally branded) Marketing Headline Consultation 8 Facebook Posts/week 12 + Tweets/week plus conversation Influence building Monthly Metrics LinkedIn Posting 5 per week Consultation on ad boosting 4 Additional Designs per Year eg. Magazine, Direct Mail, Email Marketing 4 Custom CMA Covers Beautiful Email Blasts every 2 weeks Option 3: “Champagne and Truffles” “The Luxe” $2400 per month What you do. Sell. What I do. EVERYTHING else marketing related. We’ll strategize together. I’ll get to know how to help you shine. Services include ad design for all listings Sized for social media & personally branded Marketing Headline Consultation 10 Facebook Posts/week 14 + Tweets/week Advanced Influence building LinkedIn Posting Digital Marketing eg. Keywords, & advertising to gain you more hits & leads Up to 3 magazine ad designs per month Digital presentations/photo magazines for all requested listings Property websites for all requested listings 7 Custom Social Designs per month (sized for Twitter & Facebook) Unlimited magazine ad designs 10 additional designs per year (extras - eg. property trifolds, direct mail, lifestyle) Custom templated website *Because I am committed to being there for you when you need 15 Custom CMA Covers me, and providing the highest level of service, I only work with a Unlimited Email Blasts small number of clients per package.
Contact me today to begin your Luxury Marketing Experience 206.849.5774
Kira Elste 2017