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INFLUENCER-GENERATED CONTENT LOOKBOOK 153_11082017


Curated to resonate with Grace Eleyae’s target demographic and to be repurposed on Instagram, our influencers created relatable, evergreen content for the fashion brand.


REAL PEOPLE

TELL THE BEST BRAND STORIES

CLEVER influencers create fresh #sponsored content that speaks to real people. Influencer-generated content (IGC) is powerful and compelling. Influencer programs drive stunning results. But why stop there? Get the most out of IGC: this socially driven, shoppable, and irresistible content is yours to revitalize and reuse. WHENEVER. WHEREVER. FOREVER.


Products Used in this Recipe

CLEVER influencers served up a platter of creative content for Bob’s Red Mill: 1. Original Recipe Creation: Influencers from all 50 states (plus DC!) developed unique cookie recipes featuring Bob’s Red Mill products. 2. Branded Content Hub: Influencers posted their state-inspired recipe to their blogs and linked to the Bob’s Red Mill website, driving 300,000+ visits to Bob’s beautifully designed recipe hub.


CONTENT GOES THE

THAT

DISTANCE

Brands walk away with much more than a trendy, one-time marketing program when our influencers tell their story. Clients reap the benefit of tailor-made brand assets to reimagine and reuse. When you repurpose influencer-generated content, you double your ROI... and then some!


CB & BP

The Housewife Electric

Soiree Event Design

CLEVER influencers scored major client points when they captured their family’s NFL outfits for a product image-driven program. The relatable IGC set the stage for the launch of the NFL’s official Pinterest board, played a key role in boosting brand love amongst the client’s target audience, drove 1K NFL Pinterest sessions, and garnered 13M impressions during the program launch alone.


SKIP STUDIO THE

High-cost brand content has its place... but it only goes so far. “Real people” brand content is next-level. It’s also efficient and cost-effective. If you’re struggling to generate content to populate all your social channels, IGC is a smart (and under-used!) solution.


“I love Biofreeze” “It’s amazing stuff. I use it on my back.” “Great stuff. Works great!” “Good product, helps a bunch.” “It’s good. Wouldn’t use anything else.” Specifically tailored to resonate with Biofreeze’s ideal demographic and produced with human-to-human relatability, CLEVER influencers created personal content that sparked digital conversations among potential consumers and target audiences. 4.7K LIKES / 987 SHARES / 129 COMMENTS


SAFETY FIRST

Programmatic advertising leaves brands exposed. What messages are going where? Forget about popping up on reputation-compromising websites, algorithms targeting the wrong audience, and budget draining spray-and-pray marketing tactics. Content that lives on influencer sites is 100% safe and brand-guided. That means your message safely reaches your target audience. (It also means you can repurpose any of our influencer content without any regulatory headaches!)


Wearhaus repurposed CLEVER-created Instagram videos for their brand channels, inspiring comments like “this is a must,� and praising the brand for their unique, user-generated gift guide.


RESHARE. REPURPOSE.

REINVENT. INFLUENCERS TELL YOUR STORY TO THEIR FANS. YOU SHARE THOSE STORIES WITH THE WORLD.


CLEVER influencer-generated content sparks organic conversation that meets your goals.


CLEVER INFLUENCERS CAN... CREATE VIDEOS SHARE VIDEOS WRITE BLOG POSTS SHARE BLOG POSTS SNAP PHOTOS HOST HOUSE PARTIES SAMPLE PRODUCTS ENTER CONTESTS AMPLIFY BRAND CONTENT PARTICIPATE IN VIRTUAL FOCUS GROUPS

AND MUCH, MUCH, MORE!


Le Backpacker


THIS IS YOUR STORY. VISIT US AT REALCLEVER.COM

CLEVER Lookbook: Influencer-Generated Content Edition  

A glimpse into the endless repurposing possibilities CLEVER influencer-generated content offers.

CLEVER Lookbook: Influencer-Generated Content Edition  

A glimpse into the endless repurposing possibilities CLEVER influencer-generated content offers.