Page 1

Autumn Makes & Does

INFLUENCER LOOKBOOK: FOOD EDITION 150_08162017


Urban Bliss Life


REAL PEOPLE TELL THE BEST BRAND STORIES CLEVER’s curated lineup of wildly creative & trusted influencers bring your food to life. We represent the best who create the best.


CELEBRITIES

Connecting social identities & consumer brands

MICROINFLUENCERS Real people telling brand stories at scale

FRIEND-TO-FRIEND INFLUENCERS Harnessing the power of the online public


EVERY TIER EVERY AUDIENCE EVERY SIZE Our diverse roster of unparalleled food influencers provides infinite brand reach & speaks across demographics. CLEVER represents every tier with the best talent & most engaged audiences across all platforms.


BIG NAMES & COLOSSAL REACH Let the Hollywood heavyweights of the culinary world (and beyond—Oh, hey, Snoop!) riff on & personalize your brand’s message.


TOP TASTEMAKERS & KITCHEN CELEBS Our microinfluencers know how to turn up the heat when it comes to content creation. Think: custom, mouth-watering recipes and jaw-dropping images and videos that never go stale. The cherry on top: our microinfluencers’ dedicated and enthusiastic audiences. BEAU & MATT OF PROBABLY THIS The Louisiana-based boys of Probably This add a distinct Southern Charm to every mouth-watering recipe they develop. 12.9K UNIQUE MONTHLY VISITORS (UMVs)

23.7K FOLLOWERS


JESSICA GAVIN OF CULINARY SCIENCE A certified culinary scientist, Jessica Gavin is a true expert! She shares her vast knowledge of the culinary world with dedicated audience through simple, family-friendly recipes that anyone & everyone can master! 33K UMVs

32K LIKES


KIM LEE OF KIM’S CRAVINGS Kim Lee’s passion is to share her ever-growing nutritious food knowledge with her dedicated readers. From family-friendly recipes to fun takes on comfort food, Kim proves that healthy can also be delicious! 357K UMVs

20.8K LIKES


ERIN LYNCH OF PLATINGS & PAIRINGS Erin Lynch is a 30-something who enjoys creating recipes in the kitchen while sippin’ on a glass of wine. She shares her recipe adventures with her readers who love to check in with Erin to see what’s on her weeknight cooking menu! 113K UMVs

3K FOLLOWERS


MOLLY YEH OF MY NAME IS YEH A former Brooklynite turned North Dakota farmer, Molly Yeh’s posts include recipes inspired by her Jewish & Asian roots combined with her new Midwestern surroundings! 216K FOLLOWERS

26K LIKES


WENDY POLISI OF WENDY POLISI Looking for a quinoa expert? Wendy is your girl! But she is so much more than that—and is constantly developing amazing recipes in the kitchen (using all types of ingredients!) that her readers love to recreate! 133K UMVs

25K FOLLOWERS


NATALIE DICKS OF LIFE MADE SIMPLE Natalie takes classic recipes and puts modern, fun twists on them with her creative and approachable recipes! Her stunning photography and beautiful writing make Natalia a triple-threat Influencer. 446K UMVs

4K FOLLOWERS


One Little Minute

One Little Minute


APPETIZERS GLUTEN-FREE PALEO VEGETERIAN SNACKS CLEVER food influencers effortlessly transform the most niche elements of the food world into everyday, PARTIES relatable, stunning content shared with enthusiastic & dedicated followers. GRILLING COFFEE ADULT BEVERAGES DESSERTS

NO AUDIENCE LEFT BEHIND


VEGETARIAN

SHELLY WESTERHAUSEN OF VEGETARIAN VENTURES 14.7K FOLLOWERS

19.5K LIKES


PALEO

MICHELLE ROSEN OF THE PALEO RUNNING MOMMA 189K UMVs

13.8K FOLLOWERS


HEALTHY LIFESTYLE

KAILA PROULX OF HEALTHY HELPER 59K UMVs

7.8K FOLLOWERS


SNACKS & APPETIZERS OLIVIA MESQUITA OF OLIVIA’S CUISINE 239K UMVs

21K FOLLOWERS


GRILLING SARAH BOND OF LIVE EAT LEARN 148K UMVs

3K LIKES


ADULT BEVERAGES* SAM TEMSAH-DENISKIN OF THE FROSTED PETTICOAT 189K UMVs

*

13.8K FOLLOWERS

CLEVER influencers have extensive experience in the highly regulated booze industry — we got you covered. Cheers!


PARTIES

ANDREA AMENT OF SALTY CANARY 22K UMVs

6.8K FOLLOWERS


DESSERTS

MIRANDA COUSE OF COOKIE DOUGH & OVEN MITT 11K UMVs

15K LIKES


LITTLE HANDS & MOUTHS IN THE KITCHEN Our influencers can do fancy & fun. Kid-friendly and family-focused, CLEVER influencers aren’t above playing with their food. JENNIFER HAAS OF PLAIN VANILLA MOM 25K UMVs

2.6K FOLLOWERS


DANI MARIE OF DANI MARIE BLOG 12.5K UMVs

23.6K FOLLOWERS


SARAH SPITTLE OF IN THE KNOW MOM 13K UMVs

6.6K FOLLOWERS


DAVE ENGELDOW OF WORLD’S GREATEST FATHER 10K FOLLOWERS

204K LIKES


MELISSA BASWELL WILLIAMS OF BUBBY & BEAN 15.2K UMVs

8.2K FOLLOWERS


SHARE

Fresh, unique, and created specific content that is unparalleled—and influencer-created content anytim

REPURPOSE. RESHAR

CLEVER client Coffee-mate syndicated Influenc Rebel Chick’s photos and recipe across their own channels with epic results!


E THE LOVE

cally for your brand, CLEVER influencers craft stunning most importantly—timeless. You can use digital me, anywhere—for years to come.

RE. REINVENT. THIS STORY IS YOURS.

cer n social


Live Eat Learn

LET’S WHIP AN INFLUEN PROGRAM

OUR FOOD-LOVERS CAN... CREATE VIDEOS • SHARE VIDE AMPLIFY INFLUENCER CONTEN AMPLIFY BRAND CONTENT • P


P UP NCER MARKETING UNLIKE ANY OTHER

EOS • WRITE BLOG POSTS • GENERATE RECIPES • TAKE PHOTOS NT • HOST HOUSE PARTIES • SAMPLE PRODUCTS • ENTER CONTESTS PARTICIPATE IN VIRTUAL FOCUS GROUPS


Pink Wings

Culinary Science

The Frosted Petticoat

Culinary Science

Culinary Science

The Flavor Bender


TIME TO GET COOKING! VISIT US AT REALCLEVER.COM

CLEVER Influencer Lookbook: Food Edition  

Flip through to see our Influencers' most mouthwatering content.

Read more
Read more
Similar to
Popular now
Just for you