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Autumn Makes & Does

INFLUENCER LOOKBOOK: FOOD EDITION 150_04302020


Urban Bliss Life


REAL PEOPLE TELL THE BEST BRAND STORIES CLEVER’s curated lineup of wildly creative & trusted influencers bring your food to life. We represent the best who create the best.


CELEBRITIES

Connecting social identities & consumer brands

MICROINFLUENCERS Real people telling brand stories at scale

FRIEND-TO-FRIEND INFLUENCERS Harnessing the power of the online public


EVERY TIER EVERY AUDIENCE EVERY SIZE Our diverse roster of unparalleled food influencers provides infinite brand reach & speaks across demographics. CLEVER represents every tier with the best talent & most engaged audiences across all platforms.


BIG NAMES & COLOSSAL REACH Let the Hollywood heavyweights of the culinary world (and beyond—Oh, hey, Snoop!) riff on & personalize your brand’s message.


TOP TASTEMAKERS & KITCHEN CELEBS Our microinfluencers know how to turn up the heat when it comes to content creation. Think: custom, mouth-watering recipes and jaw-dropping images and videos that never go stale. The cherry on top: our microinfluencers’ dedicated and enthusiastic audiences. BEAU & MATT OF PROBABLY THIS The Louisiana-based boys of Probably This add a distinct Southern Charm to every mouth-watering recipe they develop. 119K FOLLOWERS


JESSICA GAVIN OF JESSICA GAVIN A certified culinary scientist, Jessica Gavin is a true expert! She shares her vast knowledge of the culinary world with dedicated audience through simple, family-friendly recipes that anyone & everyone can master! 33K UMVs

140K FOLLOWERS


KIM LEE OF KIM’S CRAVINGS Kim Lee’s passion is to share her ever-growing nutritious food knowledge with her dedicated readers. From family-friendly recipes to fun takes on comfort food, Kim proves that healthy can also be delicious! 357K UMVs

24K FOLLOWERS


ERIN LYNCH OF PLATINGS & PAIRINGS Erin Lynch is a 30-something who enjoys creating recipes in the kitchen while sippin’ on a glass of wine. She shares her recipe adventures with her readers who love to check in with Erin to see what’s on her weeknight cooking menu! 87M UMVs

50K FOLLOWERS


MOLLY YEH OF MY NAME IS YEH A former Brooklynite turned North Dakota farmer, Molly Yeh’s posts include recipes inspired by her Jewish & Asian roots combined with her new Midwestern surroundings! 567K FOLLOWERS

86K FOLLOWERS


WENDY POLISI OF WENDY POLISI Looking for a quinoa expert? Wendy is your girl! But she is so much more than that—and is constantly developing amazing recipes in the kitchen (using all types of ingredients!) that her readers love to recreate! 150K UMVs

27.5K FOLLOWERS


NATALIE DICKS OF LIFE MADE SIMPLE Natalie takes classic recipes and puts modern, fun twists on them with her creative and approachable recipes! Her stunning photography and beautiful writing make Natalia a triple-threat Influencer. 73K UMVs

158K FOLLOWERS


One Little Minute

One Little Minute


APPETIZERS GLUTEN-FREE PALEO VEGETERIAN SNACKS CLEVER food influencers effortlessly transform the most niche elements of the food world into everyday, PARTIES relatable, stunning content shared with enthusiastic & dedicated followers. GRILLING COFFEE ADULT BEVERAGES DESSERTS

NO AUDIENCE LEFT BEHIND


VEGETARIAN

SHELLY WESTERHAUSEN OF VEGETARIAN VENTURES 34.5K FOLLOWERS

9K FOLLOWERS


PALEO

MICHELLE ROSEN OF THE PALEO RUNNING MOMMA 189K UMVs

334K FOLLOWERS


HEALTHY LIFESTYLE

KAILA PROULX OF HEALTHY HELPER 29K UMVs

17K FOLLOWERS


SNACKS & APPETIZERS OLIVIA MESQUITA OF OLIVIA’S CUISINE 244K UMVs

24K FOLLOWERS


GRILLING SARAH BOND OF LIVE EAT LEARN 160K UMVs

5K FOLLOWERS


ADULT BEVERAGES* SAM TEMSAH-DENISKIN OF THE FROSTED PETTICOAT 189K UMVs

*

12K FOLLOWERS

CLEVER influencers have extensive experience in the highly regulated booze industry — we got you covered. Cheers!


PARTIES

ANDREA AMENT OF SALTY CANARY 22K UMVs

10K FOLLOWERS


DESSERTS

MIRANDA COUSE OF COOKIE DOUGH & OVEN MITT 73K UMVs

165K FOLLOWERS


LITTLE HANDS & MOUTHS IN THE KITCHEN Our influencers can do fancy & fun. Kid-friendly and family-focused, CLEVER influencers aren’t above playing with their food. JENNIFER HAAS OF PLAIN VANILLA MOM 25K UMVs

2.5K FOLLOWERS


DANI MARIE OF DANI MARIE BLOG 12.5K UMVs

45K FOLLOWERS


SARAH SPITTLE OF IN THE KNOW MOM 13K UMVs

7.5K FOLLOWERS


DAVE ENGELDOW OF WORLD’S BEST FATHER 10K FOLLOWERS

190K FOLLOWERS


MELISSA BASWELL WILLIAMS OF BUBBY & BEAN 15.2K UMVs

8K FOLLOWERS


SHARE

Fresh, unique, and created specific content that is unparalleled—and influencer-created content anytim

REPURPOSE. RESHAR

CLEVER client Coffee-mate syndicated Influenc Rebel Chick’s photos and recipe across their own channels with epic results!


E THE LOVE

cally for your brand, CLEVER influencers craft stunning most importantly—timeless. You can use digital me, anywhere—for years to come.

RE. REINVENT. THIS STORY IS YOURS.

cer n social


Live Eat Learn

LET’S WHIP AN INFLUEN PROGRAM

OUR FOOD-LOVERS CAN... CREATE VIDEOS • SHARE VIDE AMPLIFY INFLUENCER CONTEN AMPLIFY BRAND CONTENT • P


P UP NCER MARKETING UNLIKE ANY OTHER

EOS • WRITE BLOG POSTS • GENERATE RECIPES • TAKE PHOTOS NT • HOST HOUSE PARTIES • SAMPLE PRODUCTS • ENTER CONTESTS PARTICIPATE IN VIRTUAL FOCUS GROUPS


Pink Wings

Jessica Gavin

The Frosted Petticoat

Jessica Gavin

Jessica Gavin

The Flavor Bender


TIME TO GET COOKING! VISIT US AT REALCLEVER.COM

Profile for CLEVER

CLEVER Influencer Lookbook: Food  

Flip through to see our Influencers' most mouthwatering content.

CLEVER Influencer Lookbook: Food  

Flip through to see our Influencers' most mouthwatering content.