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With Food and Love

WINE & SPIRITS LOOKBOOK: INFLUENCERS SAY CHEERS! 157_02262019


Ruthie Ridley


REAL PEOPLE TELL THE BEST BRAND STORIES Influencer marketing generates 11x the ROI of traditional digital marketing.*

*TapInfluence + Nielsen Catalina Solutions


Crazy Life With Littles


INFLUENCERS ARE TRUSTED 92% of consumers trust recommendations from others, even influencers they don’t know, over branded content.*

*Nielsen Catalina Solutions


Connie Tang


WE GUARANTEE BRAND SAFETY With over a decade of influencer marketing experience, only CLEVER can promise fail-safe programs that always meet legal requirements from the FTC to the ABC. CLEVER activations drive emotional consumer-to-brand connections, drive sales, and provide our clients with stunning content they can use — and reuse — forever. Come, toast with us!


Whiskey & Lace


THE TOAST-ESS WITH THE MOSTEST If you’re not Instagramming it, did it even happen? Not for our influencers. They know how to make parties fun, memorable, and oh-so-’grammable… starting with what they’re serving. As millennials mature, so do their tastes. We love putting our brand partners at the center of these beautiful, celebratory toasts.


Being Summer Shores


HOMEGATING: THE TREND THAT’S HERE TO STAY “Game Day” fandom is no longer relegated to beer and chips. Our influencers have endless ideas for delighting sports fans, and really — who doesn’t love partying in sweats? Bring on the Sundays of pulled-pork, seven-layer dips, homemade corn dogs, along with beer… AND wine and cocktails.


Carrie Bradshaw Lied


WHO’S THAT GIRL? Chances are, your target consumer isn’t who it used to be. There’s no single more powerful way to reach, meet, and engage your ideal customer* than featuring her (or him) enjoying your product.

*Ask about our full suite of analytics if you need any help identifying your target audience.


My Curly Adventures


THE GREAT GRAPE OUTDOORS Camping, glamping, and all manner of outdoor fun calls for cocktails. Whether our influencers are working up a sweat or lounging around, our wine and spirits brands are the summer cooler must-haves. We’re taking the party wherever we go!


@heyhamlet


PICNICS & GARDEN PARTIES When our influencers aren’t hosting at home or running wild in the wild, they’re enjoying the cutest backyard parties and picnics you’ve ever seen. No lawn? No matter. (Dog-loving a plus, though.)


Best Friends For Frosting

Pretty My Party

Delightful E Made

Yup, It’s Vegan


SEASONAL SURPRISES Our influencers have amazing aesthetics, authentic and creative ideas, and love the holidays. No need to rely on stock photos, our influencers create stunning branded content you can repurpose all year! Let our influencers make the most of your brand’s best seasons, popular holidays, and favorite times of the year.


Liz Morrow


HAPPY HOURS & HOURS As the memes all ask us: why limit happy to an hour? Working with influencers gives your brand access to near-limitless content and images at a fraction of the cost of outsourcing to a studio. It’s 5 o’clock somewhere. Sip, sip, hooray!


Happy Go Lucky

Olivia’s Cuisine

Rattles & Heels

Venus Trapped In Mars

A Bird’s Party

Plattings & Pairings

Simply Clarke


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NON-ALCOHOLIC OPTIONS: MOCKTAILS & MORE Our influencers enjoy refreshing beverages of every kind. From waters to juices, elixirs to kombucha, we know how to showcase great tasting, alcohol-free options to audiences of all ages and preferences.


Darling Down South


PROGRAMMING THAT’S THE TOAST OF THE TOWN CLEVER ACTIVATIONS CAN INCLUDE: BLOG POSTS • INSTAGRAM STORIES • BRANDED VIDEOS HOUSE PARTIES • PRODUCT REVIEWS • PRODUCT SAMPLING TWITTER PARTIES • CONTENT AMPLIFICATION


@nelson_yong

Wild Ruffle

Lots of Sass

The Flavor Bender

Nikki A Hall

The Fitchen


REAL PEOPLE TELL THE BEST BRAND STORIES Let’s Tell Yours.

VISIT US AT REALCLEVER.COM

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CLEVER Influencer Lookbook: Wine & Spirits  

CLEVER influencers create stunning, one-of-a-kind content for wine & spirits brands.

CLEVER Influencer Lookbook: Wine & Spirits  

CLEVER influencers create stunning, one-of-a-kind content for wine & spirits brands.