Games People Play (A Lot...) By Steve Spieczny
Perhaps you are one of the millions who have had their lives taken over by an addiction to Farmville (or MafiaWars, or Cityville…). Or maybe you’re just one of the millions more whose Facebook feed has been annoyingly plugged with constant updates about your friend “Farmer Nancy’s” latest
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corn harvest or purchase of green alien cows. No matter which camp you fall into, you’ve been pulled into the rapidly-growing orbit of Zynga. Those at the centre of that orbit are making big money, selling … pixels. It’s a game changer on more levels than one.