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Page 2 12:59 26/8/08 Viva Reading revise

Bringing culture, community and business together.


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READING

Corporate Members’ Club


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Allan Caiger-Smith


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Patron - John Madejski OBE DL

Welcome Welcome to Viva Reading! the new programme supporting culture in Reading Museums, theatres and the arts liberate the imagination, by opening doors to the past and reflecting the creative energy of the present. Access to quality culture plays an important part in our health and well-being. Our aim is to increase participation in culture throughout Reading’s diverse communities, and to improve access to arts facilities for all. Your financial support is vital for us to reach our goal. By joining the Viva Reading! members’ club you can help improve your community relations, enhance your brand image, increase your employee’s motivation and improve recruitment. By supporting culture in Reading now you are helping to make the town a more attractive destination for the work force of the future. Funds raised by Viva Reading! go directly towards supporting community outreach programmes across cultural services, encouraging creative learning and active participation in a wide range of activities. With your help we can continue to provide the best in cultural entertainment for Reading, now and in the future. Your support enables us to release funds back into the community to:

• • • •

Provide opportunities for active participation in culture for all Create inspirational exhibitions and displays Develop engaging learning programmes for children and adults Ensure our venues are accessible and can grow with the needs of our audiences • Conserve our unique heritage


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“ To me, Reading Concert Hall is one of the finest in the country. An acoustical jewel, it deserves to be properly discovered and recognised.” Alfred Brendel following his debut at the Concert Hall, 2003

“ A near perfect replica (of the Bayeux Tapestry) can be seen at the Museum of Reading. And there is plenty to see besides... an outstanding collection of Roman pottery... stunningly preserved.” In praise of the Museum of Reading, The Guardian 2008

Venues The Hexagon

The Concert Hall

The Hexagon celebrated its 30th anniversary in 2007 having hosted eclectic entertainers from big name comedy, spectacular musicals, classical concerts, pantomime, drama, dance and everything in between. Over the years it has welcomed to the stage such artists as the English National Ballet, The Royal Shakespeare Company, Morrissey, Katherine Jenkins, Lesley Garrett and the Royal Philharmonic Orchestra.

The Concert Hall combines architectural elegance with near perfect acoustics to make it one of the South’s cultural gems. Its stage is as welcoming to keynote speakers as to some of the world’s leading musicians and comedians. Each year we host some of the greatest artists of the Classical world and recitals showcasing the famous Father Willis Organ.

Museum of Reading In 2008 the Museum of Reading celebrated 125 years of telling the story of the archaeology, social history and natural history of the Thames Valley. With 12 hands-on galleries from Romans to Rodin and beetles to biscuit tins there is something for everyone. The galleries were extensively refurbished in 2000, highlights include the John Madejski Art Gallery and the spectacular glass roofed Atrium. A unique feature is Britain’s own full-size copy of the Bayeux Tapestry that tells the story of the Norman conquest in 1066. The Museum also has a national reputation for its excellent hands-on learning services. High profile art exhibitions include Terry Frost, John Piper and Stanley Spencer.

The Town Hall The magnificent Town Hall, designed by eminent Victorian architect Alfred Waterhouse in 1875, is the jewel in Reading’s cultural crown. Refurbished in 2000, the Town Hall houses The Concert Hall, Museum of Reading, Victoria Hall and Waterhouse Chamber, providing excellent facilities for corporate hospitality, conferences and special events.

South Street South Street, Reading’s premier arts centre, enjoys an intimate relaxed atmosphere appealing to audiences who like their performance work fresh and alternative. With renowned comedy nights complimented by award-winning theatre, children’s shows, a wide range of music and poetry nights the venue is well used by community groups and much loved by its diverse audience.


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Courtesy of the Estate of Terry Frost. Photography: Steve Tanner

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Photography: Sam Frost

Exhibitions and concerts by world renowned artists (1) Terry Frost at Museum of Reading, (2) Mitsuko Uchida at The Concert Hall, (3) Super Furry Animals at The Hexagon.

Photo: Richard Avedon


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Supporting Schools The Museum’s nationally recognised Loans Service brings the past alive for school children across Berkshire by placing real historic objects in their hands. Touching the past helps them make an emotional engagement with history enhancing their educational progress. Your support directly helps local school children unlock doors to the past, taking them on a journey of discovery.

“ The children have gained so much from the loan service. A textbook or video simply cannot compare with the learning experience of touching and examining the objects in the boxes” Teacher, St. Michael’s Primary School, Reading


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Flying Objects and Flying Paintings Create a new talking point for your visitors and cement your links with the local community by displaying a part of Reading’s heritage in your offices. The Museum cares for a huge variety of wonderful objects and through Viva Reading! we have developed a unique programme which allows the Museum to come to you. As a Viva Reading! member you can select an item from our growing catalogue of Flying Objects and Paintings for display on your premises.

“ It increases knowledge and awareness amongst staff. These objects exist in their community” Corporate Member

“ It’s a good thing to have something of interest that is cultural and enriching” Corporate Member


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Arts Development Enabling the local community and people of all ages and cultures to have access to the arts in Reading is our core aim. We make a positive and lasting difference to the lives of residents, working in partnership with many artists and organisations to involve those who have less opportunity to participate in the arts. Arts development projects take place in a range of community settings including schools, youth clubs and day centres, enabling people to participate in life-enhancing activities such as Urban Orchestra and Reading Youth Theatre.


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Urban Orchestra A year long project with young people aged between 11 and 18, conceived by Readipop in response to their work with Reading’s young producers and MCs. Working in partnership with Reading Borough Council and Berkshire Maestros, this collaborative project between young people who have very different musical interests, led to an original piece of music performed at The Hexagon.

Dhoom Dhamaka We also celebrate Reading’s diverse cultures through events such as the Dhoom Dhamaka Asian arts festival. Reading’s annual celebration of Asian arts offers opportunities to experience the variety and wealth of Asian arts and culture as presented in the UK today.

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“ A fascinating, witty and moving piece that speaks well for Reading’s musical future on all fronts” AF Harrold’s review of Urban Orchestra for BBC Berkshire

“ Brings together a dazzling array of traditional and contemporary music, dance, visual arts and craft organised by community groups, schools and arts professionals to celebrate Reading’s rich culture.” BBC Berkshire on Dhoom Dhamaka


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Benefits By becoming a Viva Reading! Corporate Member you will be part of a scheme that fosters creative thinking, that helps to bring learning and education back into the community and allows your business to be associated with a service that delivers world-class arts, entertainment and heritage to Reading. Client & Employee Entertainment • • • • •

Complimentary tickets to performances of your choice to the value of £500 per annum. Advance notice of forthcoming events through our special preview Club publication. Access to a limited range of special ticket offers given only to Club members. Reduced rates for Corporate hospitality throughout all our venues. Create a party or a prestigious event with a one-off opportunity to hire the Victoria Hall at a significantly reduced rate or a free hire of one of our select Museum Galleries.

Club Giving Programme • ‘Adopt a Box’. Members can select, free of charge, two boxes to be repackaged as part of the Schools Loan development project. These will carry the Member’s branding and Viva Reading! will provide updates on their use in schools around the region. • Notification of Arts Development projects within the local community and information on how Club Members can get involved.

Raising Profile • Public acknowledgement with branding and logo in selected performance programmes and literature. • Corporate branding across all our websites. • External publicity through Viva Reading!’s ongoing PR campaign with local and national media. This includes publicity generated by The Hexagon, Museum of Reading, The Concert Hall, Town Hall and Arts Development.

Rewarding & Motivating Staff • A Flying Object or a Flying Painting delivered to a Member’s premises • Boost employee moral with our backstage tours, workshops and involvement of performers (where available). • Invitations to employees to special events. • Last minute ticket offers emailed for circulation to staff.

Incentives & Networking • • • •

Invitation to our Club events. Presentation and talks from a range of external national business, arts & culture speakers. Printed and online copies of our Club publication. Preferential rates at various venues and other initiatives provided by a variety of Club members.

Dedicated Support • Whether you’re looking for Corporate event or an employee night out, Viva Reading! has a dedicated person dealing exclusively with Club programmes.


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Photography: Sam Frost


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Contact Museum of Reading Blagrave Street Reading RG1 1QH The Concert Hall Blagrave Street Reading RG1 1QH The Town Hall Blagrave Street Reading RG1 1QH The Hexagon Queens Walk Reading RG1 7UA South Street 21 South Street Reading RG1 4QU www.vivareading.com

Exhibitions, displays and concerts change regularly so artworks, artists and activities listed may vary.

Designed by Paul Chessell at roundwave.co.uk Printed by Cantate

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Viva Reading!