Business
Please call 610.607.6232 for additional information on these programs.
How to Start Your Own Business ZCAR-303-100 (8 wks.) 6:00 – 8:00 PM $130 Mondays; March 11, 18, 25, April 1, 8, 15, 22, 29, 2013 According to a recent study by the Small Business Administration (SBA), in any given year about 7% of the U.S. working age population is actively engaged in efforts to start a business. This is the American dream. Many people aspire to become entrepreneurs but don’t know how or where to begin. Developed and taught by a panel of SCORE counselors and local business professionals with direct, small business experience, this workshop provides strategies and insights on how to get started and how to sustain commercial momentum. The curriculum for this eightweek course is designed to help the budding entrepreneur understand the practical aspects of basic business principles, vitally important to both start-up and newly established enterprises – organization, sales, marketing, accounting, finance, legal issues, insurance, e-commerce and the Internet, and planning. Workbook is included.
6 v Winter/Spring 2013 Course Offering
insigHTs TO Buying OR sElling A BusinEss ZCAR-316-101 (2 wks.) 6:00 – 8:00 PM $70 Tuesdays; March 19, 26, 2013 Each year, some 700,000 u.s. businesses change ownership. Most are small and mid-sized businesses, like retail stores, beauty salons, print shops, restaurants, and manufacturing operations. If you’re thinking about buying or selling a business and want to get the best deal possible, you’ll need to do a lot of preparation. If you’re currently in a business and would like to sell, there’s likely to be an interested buyer or two out there for your asking price. But finding the right buyer and selling the business on favorable terms require both planning and hard work. If you’re planning to buy a business, you also have many factors to consider. Whether buying or selling a business, there are key elements to understand – knowing the sales process, preparing the company for sale, conducting due diligence, setting or responding to a reasonable price, identifying potential buyers/sellers, negotiating and closing the deal. This two-week workshop is taught by sCore counselors familiar with the buying/selling process, and also includes outside legal and financial professionals. Workbook is included. mOnETiZing yOuR OnlinE mARkETing ZCAR-325-104 (4 wks.) 6:00 – 8:00 PM $80 Thursdays; April 4, 11, 18, 25, 2013 Building an online presence with a website, social network sites, and a blog site should be all a business needs to draw visitors to its online business. This class will focus on (a) how to use crowdsourcing as a way to build interest for your business and create campaigns for special products and promotions; (b) how to create an effective email marketing program; (c) how to utilize your social network following to build your business; and (d) how to build a visitor-centric website. Workbook is included. www.racc.edu/CommunityEd